Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 19 April 2026, with comparisons to the same periods in the previous two years.

6 months to
19 Apr 2026
Same period 2025 Same period 2024
Rank 326 316 328
Rank change year-on-year -10 +12 +117
Contract jobs citing Personalization 75 39 65
As % of all contract jobs in London 0.43% 0.31% 0.36%
As % of the Processes & Methodologies category 0.48% 0.33% 0.41%
Number of daily rates quoted 42 23 41
10th Percentile £204 £355 £330
25th Percentile £371 £363 £475
Median daily rate (50th Percentile) £478 £415 £550
Median % change year-on-year +15.26% -24.55% -21.43%
75th Percentile £600 £578 £675
90th Percentile £820 £665 £763
England median daily rate £540 £488 £563
% change year-on-year +10.77% -13.33% -13.46%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 15,467 11,685 15,793
As % of all contract IT jobs advertised in London 88.96% 91.96% 88.39%
Number of daily rates quoted 10,357 7,937 11,324
10th Percentile £353 £350 £338
25th Percentile £429 £438 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -6.78%
75th Percentile £650 £684 £675
90th Percentile £758 £803 £800
England median daily rate £505 £525 £525
% change year-on-year -3.81% - -4.55%
Number of hourly rates quoted 259 166 333
10th Percentile £18.75 £16.30 £15.96
25th Percentile £25.15 £23.64 £19.92
Median hourly rate £35.50 £34.58 £30.00
Median % change year-on-year +2.68% +15.25% -22.83%
75th Percentile £56.98 £50.69 £48.75
90th Percentile £72.60 £63.50 £66.70
England median hourly rate £41.86 £31.64 £35.00
% change year-on-year +32.29% -9.60% -6.17%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 19 April 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 19 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -8 11 £600 +60.00% 18
East London - 1 £388 - 1
West London - 1 £413 - 2
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (8.00%) Adobe Experience Manager
1 6 (8.00%) CMS
2 5 (6.67%) Drupal
2 5 (6.67%) Sitecore CMS
3 1 (1.33%) Confluence
3 1 (1.33%) SharePoint
Applications
1 2 (2.67%) Chatbot
1 2 (2.67%) Microsoft PowerPoint
2 1 (1.33%) MS Visio
Business Applications
1 2 (2.67%) Salesforce CRM
2 1 (1.33%) Dynamics CRM
Cloud Services
1 9 (12.00%) Dynamics 365
2 6 (8.00%) Power Platform
3 5 (6.67%) Azure
3 5 (6.67%) Contentful
3 5 (6.67%) GCP
4 4 (5.33%) Contentsquare
5 3 (4.00%) AWS
6 2 (2.67%) Adobe Analytics
6 2 (2.67%) Google Analytics
6 2 (2.67%) Google Tag Manager
7 1 (1.33%) Amazon SageMaker
7 1 (1.33%) Azure Event Grid
7 1 (1.33%) Azure Logic Apps
7 1 (1.33%) Azure Service Bus
7 1 (1.33%) dbt
7 1 (1.33%) Dialogflow
7 1 (1.33%) Figma
7 1 (1.33%) IBM Watson
7 1 (1.33%) Lucidchart
7 1 (1.33%) Vertex AI
Communications & Networking
1 15 (20.00%) SMS
2 3 (4.00%) 3GPP
2 3 (4.00%) MVNO
2 3 (4.00%) Network Security
2 3 (4.00%) SMPP
3 1 (1.33%) DKIM
3 1 (1.33%) DMARC
Database & Business Intelligence
1 6 (8.00%) Metadata
1 6 (8.00%) RDBMS
1 6 (8.00%) Relational Database
2 5 (6.67%) Looker
2 5 (6.67%) Mixpanel
2 5 (6.67%) Power BI
2 5 (6.67%) Tableau
3 3 (4.00%) BigQuery
Development Applications
1 1 (1.33%) JIRA
1 1 (1.33%) MLflow
General
1 41 (54.67%) Marketing
2 36 (48.00%) Social Skills
3 20 (26.67%) Analytical Skills
4 10 (13.33%) Finance
5 8 (10.67%) Documentation Skills
6 6 (8.00%) Retail
7 5 (6.67%) Telecoms
8 4 (5.33%) Legal
9 3 (4.00%) Public Sector
10 2 (2.67%) Banking
10 2 (2.67%) Corporate Banking
10 2 (2.67%) Investment Banking
10 2 (2.67%) Retail Banking
11 1 (1.33%) Inclusion and Diversity
11 1 (1.33%) Publishing
Job Titles
1 11 (14.67%) Consultant
2 10 (13.33%) Developer
2 10 (13.33%) Senior
3 9 (12.00%) Architect
4 7 (9.33%) Dynamics 365 Consultant
4 7 (9.33%) Functional Consultant
5 5 (6.67%) Analyst
5 5 (6.67%) Lead
5 5 (6.67%) Marketing Manager
6 3 (4.00%) CRM Specialist
6 3 (4.00%) Data Scientist
6 3 (4.00%) Designer
6 3 (4.00%) Product Manager
6 3 (4.00%) Project Manager
6 3 (4.00%) Senior Data Scientist
7 2 (2.67%) Cloud Architect
7 2 (2.67%) Cloud Engineer
7 2 (2.67%) Data Engineer
7 2 (2.67%) Product Owner
7 2 (2.67%) Salesforce Architect
Libraries, Frameworks & Software Standards
1 11 (14.67%) HTML
2 9 (12.00%) REST
3 8 (10.67%) CSS
4 6 (8.00%) JSON
5 5 (6.67%) VML
6 3 (4.00%) PySpark
7 2 (2.67%) SOAP
8 1 (1.33%) Flutter
8 1 (1.33%) Hugging Face
8 1 (1.33%) Kafka
8 1 (1.33%) PyTorch
8 1 (1.33%) Ray
8 1 (1.33%) React Native
8 1 (1.33%) scikit-learn
8 1 (1.33%) TensorFlow
Miscellaneous
1 9 (12.00%) Marketing Technology
2 6 (8.00%) Analytical Mindset
2 6 (8.00%) Taxonomies
3 5 (6.67%) Mobile App
4 3 (4.00%) IoT
4 3 (4.00%) Java Card
4 3 (4.00%) Onboarding
4 3 (4.00%) Product Ownership
5 2 (2.67%) Cloud Native
6 1 (1.33%) Data Protection Act
6 1 (1.33%) Podcast
Processes & Methodologies
1 38 (50.67%) Analytics
2 15 (20.00%) A/B Testing
3 13 (17.33%) Agile
4 12 (16.00%) AI
4 12 (16.00%) Customer Experience
4 12 (16.00%) Customer Insight
4 12 (16.00%) Data Science
4 12 (16.00%) Machine Learning
5 11 (14.67%) CRM
5 11 (14.67%) Roadmaps
6 10 (13.33%) Stakeholder Management
7 8 (10.67%) Data Modelling
7 8 (10.67%) Event-Driven
8 7 (9.33%) User Acceptance Testing
8 7 (9.33%) User Experience
8 7 (9.33%) Visualisation
9 6 (8.00%) Conversion Rate Optimisation
9 6 (8.00%) Domain Models
9 6 (8.00%) Fintech
9 6 (8.00%) Workshop Facilitation
Programming Languages
1 22 (29.33%) SQL
2 13 (17.33%) Python
3 8 (10.67%) JavaScript
4 7 (9.33%) Java
5 5 (6.67%) R
6 3 (4.00%) C
6 3 (4.00%) C++
Qualifications
1 5 (6.67%) Degree
2 3 (4.00%) Security Cleared
3 2 (2.67%) Computer Science Degree
3 2 (2.67%) Master's Degree
3 2 (2.67%) PMI Certification
3 2 (2.67%) PMP
4 1 (1.33%) MBA
Quality Assurance & Compliance
1 9 (12.00%) QA
2 6 (8.00%) GDPR
3 2 (2.67%) California Consumer Privacy Act
3 2 (2.67%) Data Quality
Vendors
1 19 (25.33%) Adobe
2 9 (12.00%) Salesforce
3 8 (10.67%) Google
4 6 (8.00%) Optimizely
4 6 (8.00%) Salesforce Marketing Cloud
5 5 (6.67%) Amplitude
5 5 (6.67%) Sitecore
6 3 (4.00%) Apple
6 3 (4.00%) Braze
6 3 (4.00%) Thales
7 2 (2.67%) OneTrust
7 2 (2.67%) Pega
7 2 (2.67%) Tealium
8 1 (1.33%) IBM
8 1 (1.33%) Microsoft
8 1 (1.33%) Oracle