Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 30 May 2026, with comparisons to the same periods in the previous two years.

6 months to
30 May 2026
Same period 2025 Same period 2024
Rank 340 315 325
Rank change year-on-year -25 +10 +89
Contract jobs citing Personalization 76 35 72
As % of all contract jobs in London 0.41% 0.29% 0.41%
As % of the Processes & Methodologies category 0.46% 0.31% 0.47%
Number of daily rates quoted 45 24 45
10th Percentile £204 £355 £312
25th Percentile £350 £363 £375
Median daily rate (50th Percentile) £550 £515 £550
Median % change year-on-year +6.80% -6.36% -26.17%
75th Percentile £651 £607 £600
90th Percentile £805 £692 £722
England median daily rate £545 £500 £543
% change year-on-year +9.00% -7.83% -22.50%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 16,373 11,226 15,458
As % of all contract IT jobs advertised in London 88.63% 92.27% 88.42%
Number of daily rates quoted 10,935 7,534 11,094
10th Percentile £358 £350 £340
25th Percentile £434 £431 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -6.78%
75th Percentile £650 £688 £675
90th Percentile £760 £800 £800
England median daily rate £514 £525 £525
% change year-on-year -2.10% - -4.55%
Number of hourly rates quoted 245 192 316
10th Percentile £18.75 £16.50 £15.50
25th Percentile £25.25 £24.09 £20.00
Median hourly rate £37.50 £32.00 £28.00
Median % change year-on-year +17.19% +14.29% -28.97%
75th Percentile £59.00 £49.56 £48.75
90th Percentile £78.13 £62.90 £66.88
England median hourly rate £47.00 £28.55 £37.18
% change year-on-year +64.62% -23.21% -0.85%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 30 May 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 30 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -7 15 £600 +60.00% 3
West London - 2 £413 - 3
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (9.21%) CMS
2 6 (7.89%) Adobe Experience Manager
3 2 (2.63%) Headless CMS
4 1 (1.32%) Apache Airflow
4 1 (1.32%) Confluence
4 1 (1.32%) SharePoint
Applications
1 3 (3.95%) Microsoft PowerPoint
2 2 (2.63%) Chatbot
2 2 (2.63%) MS Visio
Business Applications
1 5 (6.58%) Salesforce CRM
2 2 (2.63%) Dynamics CRM
3 1 (1.32%) Workfront
Cloud Services
1 9 (11.84%) Dynamics 365
2 7 (9.21%) Power Platform
3 5 (6.58%) Azure
3 5 (6.58%) GCP
4 3 (3.95%) AWS
5 2 (2.63%) Adobe Analytics
5 2 (2.63%) Amazon SageMaker
5 2 (2.63%) Contentsquare
5 2 (2.63%) Google Analytics
5 2 (2.63%) Lucidchart
5 2 (2.63%) Salesforce Einstein
5 2 (2.63%) Vertex AI
6 1 (1.32%) Azure Event Grid
6 1 (1.32%) Azure Logic Apps
6 1 (1.32%) Azure Service Bus
6 1 (1.32%) dbt
6 1 (1.32%) Figma
6 1 (1.32%) Google Data Studio
6 1 (1.32%) Meta Ads
6 1 (1.32%) Salesforce Service Cloud
Communications & Networking
1 20 (26.32%) SMS
2 3 (3.95%) 3GPP
2 3 (3.95%) MVNO
2 3 (3.95%) Network Security
2 3 (3.95%) SMPP
3 1 (1.32%) DKIM
3 1 (1.32%) DMARC
Database & Business Intelligence
1 8 (10.53%) Tableau
2 7 (9.21%) Metadata
3 6 (7.89%) Looker
3 6 (7.89%) Mixpanel
3 6 (7.89%) Power BI
3 6 (7.89%) RDBMS
3 6 (7.89%) Relational Database
4 3 (3.95%) BigQuery
5 1 (1.32%) Data Lake
5 1 (1.32%) Data Warehouse
Development Applications
1 2 (2.63%) MLflow
2 1 (1.32%) JIRA
General
1 43 (56.58%) Marketing
2 28 (36.84%) Social Skills
3 13 (17.11%) Analytical Skills
4 12 (15.79%) Finance
5 10 (13.16%) Retail
6 8 (10.53%) Documentation Skills
7 4 (5.26%) Telecoms
8 2 (2.63%) Automotive
8 2 (2.63%) Banking
8 2 (2.63%) Corporate Banking
8 2 (2.63%) Inclusion and Diversity
8 2 (2.63%) Investment Banking
8 2 (2.63%) Legal
8 2 (2.63%) Presentation Skills
8 2 (2.63%) Public Sector
8 2 (2.63%) Retail Banking
9 1 (1.32%) Advertising
9 1 (1.32%) Portuguese Language
9 1 (1.32%) Publishing
9 1 (1.32%) Spanish Language
Job Titles
1 14 (18.42%) Developer
2 11 (14.47%) Consultant
3 8 (10.53%) Architect
4 7 (9.21%) Dynamics 365 Consultant
4 7 (9.21%) Functional Consultant
4 7 (9.21%) Lead
5 5 (6.58%) Cloud Developer
5 5 (6.58%) Data Scientist
5 5 (6.58%) Marketing Manager
5 5 (6.58%) Product Manager
5 5 (6.58%) Salesforce Developer
6 4 (5.26%) Data Engineer
6 4 (5.26%) Senior Data Scientist
7 3 (3.95%) Analyst
7 3 (3.95%) CRM Specialist
7 3 (3.95%) Designer
7 3 (3.95%) Enterprise Architect
7 3 (3.95%) Senior
8 2 (2.63%) Data Architect
8 2 (2.63%) Salesforce Engineer
Libraries, Frameworks & Software Standards
1 9 (11.84%) HTML
1 9 (11.84%) REST
2 8 (10.53%) CSS
3 6 (7.89%) JSON
4 3 (3.95%) PySpark
4 3 (3.95%) PyTorch
4 3 (3.95%) TensorFlow
5 2 (2.63%) Flutter
5 2 (2.63%) Hugging Face
5 2 (2.63%) React Native
5 2 (2.63%) scikit-learn
5 2 (2.63%) VML
6 1 (1.32%) Kafka
6 1 (1.32%) Ray
6 1 (1.32%) SOAP
Miscellaneous
1 7 (9.21%) Marketing Technology
2 5 (6.58%) Taxonomies
3 4 (5.26%) Mobile App
4 3 (3.95%) Cloud Native
4 3 (3.95%) IoT
4 3 (3.95%) Java Card
4 3 (3.95%) Product Ownership
5 2 (2.63%) Data Protection Act
6 1 (1.32%) Analytical Mindset
6 1 (1.32%) Onboarding
6 1 (1.32%) Podcast
6 1 (1.32%) Video\Live Streaming
6 1 (1.32%) Web Conferencing
Processes & Methodologies
1 47 (61.84%) Analytics
2 20 (26.32%) Data Science
3 19 (25.00%) AI
3 19 (25.00%) Machine Learning
4 16 (21.05%) CRM
5 15 (19.74%) A/B Testing
5 15 (19.74%) Agile
6 14 (18.42%) Roadmaps
7 13 (17.11%) Customer Experience
8 10 (13.16%) Customer Insight
8 10 (13.16%) Data Modelling
8 10 (13.16%) Visualisation
8 10 (13.16%) Workshop Facilitation
9 9 (11.84%) User Experience
10 8 (10.53%) Data Visualisation
10 8 (10.53%) Event-Driven
10 8 (10.53%) Fintech
11 7 (9.21%) Customer Engagement
11 7 (9.21%) Data Integration
11 7 (9.21%) Generative AI
Programming Languages
1 25 (32.89%) SQL
2 19 (25.00%) Python
3 7 (9.21%) Java
3 7 (9.21%) R
4 6 (7.89%) JavaScript
5 3 (3.95%) C
5 3 (3.95%) C++
Qualifications
1 6 (7.89%) Security Cleared
2 4 (5.26%) Degree
2 4 (5.26%) SC Cleared
3 3 (3.95%) Computer Science Degree
3 3 (3.95%) Master's Degree
4 2 (2.63%) DV Cleared
4 2 (2.63%) MBA
5 1 (1.32%) PMI Certification
5 1 (1.32%) PMP
Quality Assurance & Compliance
1 10 (13.16%) QA
2 6 (7.89%) GDPR
3 2 (2.63%) Accessibility
3 2 (2.63%) Data Quality
Vendors
1 18 (23.68%) Adobe
2 15 (19.74%) Salesforce
3 9 (11.84%) Salesforce Marketing Cloud
4 6 (7.89%) Amplitude
4 6 (7.89%) Google
5 3 (3.95%) Apple
5 3 (3.95%) Braze
5 3 (3.95%) Thales
6 2 (2.63%) Microsoft
6 2 (2.63%) Oracle
6 2 (2.63%) Pardot
6 2 (2.63%) Pega
7 1 (1.32%) Optimizely