Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers vacancies from the 6 months leading up to 15 September 2025, with comparisons to the same periods in the previous two years.

6 months to
15 Sep 2025
Same period 2024 Same period 2023
Rank 316 331 410
Rank change year-on-year +15 +79 +109
Contract jobs citing Personalization 45 49 51
As % of all contract jobs advertised in London 0.34% 0.30% 0.23%
As % of the Processes & Methodologies category 0.37% 0.34% 0.25%
Number of daily rates quoted 31 27 39
10th Percentile £355 £350 £510
25th Percentile £371 £416 £638
Median daily rate (50th Percentile) £500 £538 £700
Median % change year-on-year -6.98% -23.21% +16.67%
75th Percentile £625 £575 £825
90th Percentile £650 £745 £930
England median daily rate £450 £488 £688
% change year-on-year -7.69% -29.14% +14.67%

All Process and Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 12,257 14,351 20,145
As % of all contract IT jobs advertised in London 92.57% 89.23% 90.48%
Number of daily rates quoted 8,103 9,613 14,599
10th Percentile £325 £350 £363
25th Percentile £425 £450 £463
Median daily rate (50th Percentile) £538 £550 £575
Median % change year-on-year -2.27% -4.35% -0.86%
75th Percentile £675 £675 £695
90th Percentile £775 £800 £800
England median daily rate £508 £525 £550
% change year-on-year -3.33% -4.55% -
Number of hourly rates quoted 254 180 230
10th Percentile £17.00 £17.25 £18.15
25th Percentile £25.00 £23.80 £22.00
Median hourly rate £31.75 £35.00 £39.92
Median % change year-on-year -9.29% -12.31% +7.88%
75th Percentile £48.44 £55.00 £64.38
90th Percentile £63.75 £72.19 £77.50
England median hourly rate £25.15 £43.00 £43.54
% change year-on-year -41.51% -1.24% +50.14%

Personalization
Job Vacancy Trend in London

Job postings citing Personalization as a proportion of all IT jobs advertised in London.

Job vacancy trend for Personalization in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 15 September 2025.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 15 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +1 6 £550 - 24
Personalization
England

Personalization
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (11.11%) Apache Airflow
2 4 (8.89%) Apache Spark
2 4 (8.89%) Confluence
3 3 (6.67%) SharePoint
4 1 (2.22%) Adobe Experience Manager
4 1 (2.22%) nginx
Applications
1 1 (2.22%) Microsoft Excel
Business Applications
1 1 (2.22%) Salesforce CRM
Cloud Services
1 8 (17.78%) GCP
2 7 (15.56%) Vertex AI
3 5 (11.11%) Contentsquare
4 4 (8.89%) AWS
4 4 (8.89%) dbt
4 4 (8.89%) Power Platform
5 2 (4.44%) Amazon SageMaker
5 2 (4.44%) Azure
5 2 (4.44%) Dialogflow
6 1 (2.22%) Adobe Analytics
6 1 (2.22%) Amazon Kinesis
6 1 (2.22%) Apigee
6 1 (2.22%) AWS Elastic Beanstalk
6 1 (2.22%) AWS Lambda
6 1 (2.22%) AWS Step Functions
6 1 (2.22%) Cloud Functions
6 1 (2.22%) Figma
6 1 (2.22%) Google Ads
6 1 (2.22%) Google Data Studio
6 1 (2.22%) Serverless
Communications & Networking
1 1 (2.22%) HDSL
1 1 (2.22%) HTTP
Database & Business Intelligence
1 5 (11.11%) BigQuery
1 5 (11.11%) Tableau
2 4 (8.89%) Data Warehouse
2 4 (8.89%) Power BI
3 3 (6.67%) Apache Hive
3 3 (6.67%) Hadoop
3 3 (6.67%) Looker
3 3 (6.67%) Mixpanel
3 3 (6.67%) MySQL
4 1 (2.22%) Amazon Redshift
4 1 (2.22%) Apache Cassandra
4 1 (2.22%) Big Data
4 1 (2.22%) Elasticsearch
4 1 (2.22%) PostgreSQL
Development Applications
1 5 (11.11%) MLflow
2 3 (6.67%) Visual Website Optimizer
3 2 (4.44%) JIRA
4 1 (2.22%) Browser DevTools
General
1 18 (40.00%) Social Skills
2 14 (31.11%) Analytical Skills
2 14 (31.11%) Marketing
3 12 (26.67%) Retail
4 9 (20.00%) Finance
5 5 (11.11%) Advertising
5 5 (11.11%) Banking
6 3 (6.67%) Influencing Skills
7 2 (4.44%) Organisational Skills
8 1 (2.22%) Corporate Banking
8 1 (2.22%) Inclusion and Diversity
8 1 (2.22%) Investment Banking
8 1 (2.22%) Legal
8 1 (2.22%) Military
8 1 (2.22%) Presentation Skills
8 1 (2.22%) Public Sector
8 1 (2.22%) Retail Banking
Job Titles
1 8 (17.78%) Product Manager
2 6 (13.33%) Senior
3 5 (11.11%) Data Scientist
4 4 (8.89%) Developer
4 4 (8.89%) Senior Manager
4 4 (8.89%) Senior Product Manager
5 3 (6.67%) Analyst
5 3 (6.67%) Architect
5 3 (6.67%) Data Analyst
5 3 (6.67%) Lead
6 2 (4.44%) Artificial Intelligence Engineer
6 2 (4.44%) Artificial Intelligence Specialist
6 2 (4.44%) Consultant
6 2 (4.44%) Data Engineer
6 2 (4.44%) Gen AI Specialist
6 2 (4.44%) Product Analyst
6 2 (4.44%) Product Owner
6 2 (4.44%) Python Developer
6 2 (4.44%) Senior Data Scientist
6 2 (4.44%) Solutions Architect
Libraries, Frameworks & Software Standards
1 6 (13.33%) TensorFlow
2 5 (11.11%) PySpark
3 2 (4.44%) CSS
3 2 (4.44%) HTML
3 2 (4.44%) Hugging Face
3 2 (4.44%) Kafka
3 2 (4.44%) PyTorch
4 1 (2.22%) Akka
4 1 (2.22%) Faiss
4 1 (2.22%) FastAPI
4 1 (2.22%) Google JAX
4 1 (2.22%) JAX
4 1 (2.22%) LangChain
4 1 (2.22%) Laravel
4 1 (2.22%) Node.js
4 1 (2.22%) RESTful
4 1 (2.22%) scikit-learn
4 1 (2.22%) SQLAlchemy
Miscellaneous
1 7 (15.56%) Cloud Native
2 6 (13.33%) Analytical Mindset
3 5 (11.11%) Algorithms
3 5 (11.11%) Marketing Technology
3 5 (11.11%) Product Ownership
4 4 (8.89%) Digital Media
5 3 (6.67%) Credit Risk
5 3 (6.67%) Mobile App
6 1 (2.22%) AI Agents
6 1 (2.22%) EPoS
6 1 (2.22%) Onboarding
6 1 (2.22%) Self-Motivation
Operating Systems
1 1 (2.22%) Linux
1 1 (2.22%) Unix
Processes & Methodologies
1 25 (55.56%) Analytics
2 22 (48.89%) Machine Learning
3 21 (46.67%) Agile
4 18 (40.00%) Data Science
5 17 (37.78%) Roadmaps
6 14 (31.11%) Customer Experience
7 13 (28.89%) A/B Testing
7 13 (28.89%) Artificial Intelligence
7 13 (28.89%) Stakeholder Management
8 8 (17.78%) E-Commerce
8 8 (17.78%) MLOps
8 8 (17.78%) Product Management
8 8 (17.78%) User Experience
8 8 (17.78%) User Stories
9 7 (15.56%) Business Intelligence
9 7 (15.56%) Conversion Rate Optimisation
9 7 (15.56%) Generative AI
9 7 (15.56%) Statistics
9 7 (15.56%) Visualisation
10 6 (13.33%) LLM
Programming Languages
1 16 (35.56%) Python
2 11 (24.44%) SQL
3 3 (6.67%) R
4 2 (4.44%) JavaScript
5 1 (2.22%) Java
5 1 (2.22%) PHP
5 1 (2.22%) Scala
Qualifications
1 7 (15.56%) Degree
2 5 (11.11%) Master's Degree
3 4 (8.89%) Computer Science Degree
4 3 (6.67%) PhD
5 1 (2.22%) BPSS Clearance
5 1 (2.22%) SC Cleared
5 1 (2.22%) Security Cleared
Quality Assurance & Compliance
1 3 (6.67%) Data Quality
2 2 (4.44%) Accessibility
3 1 (2.22%) GDPR
3 1 (2.22%) QA
System Software
1 2 (4.44%) Docker
Systems Management
1 4 (8.89%) Kubeflow
2 1 (2.22%) Kubernetes
2 1 (2.22%) Terraform
Vendors
1 8 (17.78%) Salesforce
2 5 (11.11%) Adobe
3 3 (6.67%) Amplitude
3 3 (6.67%) Google
3 3 (6.67%) Optimizely
4 1 (2.22%) Databricks
4 1 (2.22%) Facebook
4 1 (2.22%) Microsoft
4 1 (2.22%) Oracle
4 1 (2.22%) Typelevel