Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 19 March 2026, with comparisons to the same periods in the previous two years.

6 months to
19 Mar 2026
Same period 2025 Same period 2024
Rank 321 311 328
Rank change year-on-year -10 +17 +138
Contract jobs citing Personalization 80 43 65
As % of all contract jobs in London 0.49% 0.34% 0.36%
As % of the Processes & Methodologies category 0.54% 0.37% 0.40%
Number of daily rates quoted 44 23 42
10th Percentile £204 £359 £244
25th Percentile £333 £380 £485
Median daily rate (50th Percentile) £439 £530 £600
Median % change year-on-year -17.17% -11.67% -4.00%
75th Percentile £600 £681 £700
90th Percentile £801 £783 £758
England median daily rate £475 £530 £605
% change year-on-year -10.38% -12.40% +7.56%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 14,757 11,654 16,064
As % of all contract IT jobs advertised in London 89.76% 91.18% 88.24%
Number of daily rates quoted 9,899 7,809 11,494
10th Percentile £350 £350 £340
25th Percentile £425 £450 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -6.78%
75th Percentile £650 £681 £675
90th Percentile £750 £800 £788
England median daily rate £504 £525 £525
% change year-on-year -4.05% - -4.55%
Number of hourly rates quoted 234 162 342
10th Percentile £18.13 £20.05 £16.00
25th Percentile £22.00 £24.66 £19.93
Median hourly rate £35.50 £35.70 £30.16
Median % change year-on-year -0.55% +18.35% -18.49%
75th Percentile £56.85 £53.75 £49.97
90th Percentile £71.75 £77.25 £69.43
England median hourly rate £31.45 £33.40 £32.50
% change year-on-year -5.84% +2.77% -10.41%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 19 March 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 19 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -9 12 £600 +60.00% 33
East London - 1 £388 - 9
West London - 1 £413 - 8
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (8.75%) CMS
2 6 (7.50%) Adobe Experience Manager
2 6 (7.50%) Drupal
2 6 (7.50%) Sitecore CMS
3 1 (1.25%) Confluence
3 1 (1.25%) SharePoint
Applications
1 2 (2.50%) Microsoft PowerPoint
2 1 (1.25%) MS Visio
Business Applications
1 2 (2.50%) Salesforce CRM
2 1 (1.25%) Dynamics CRM
Cloud Services
1 8 (10.00%) Dynamics 365
2 7 (8.75%) AWS
3 6 (7.50%) Contentful
4 5 (6.25%) Azure
4 5 (6.25%) GCP
4 5 (6.25%) Power Platform
5 3 (3.75%) Contentsquare
6 2 (2.50%) AWS Elastic Beanstalk
6 2 (2.50%) GitHub
6 2 (2.50%) Google Analytics
6 2 (2.50%) Google Tag Manager
6 2 (2.50%) SaaS
7 1 (1.25%) Amazon SageMaker
7 1 (1.25%) dbt
7 1 (1.25%) Dialogflow
7 1 (1.25%) Figma
7 1 (1.25%) IBM Watson
7 1 (1.25%) Lucidchart
7 1 (1.25%) Salesforce Commerce Cloud
7 1 (1.25%) Vertex AI
Communications & Networking
1 18 (22.50%) SMS
2 3 (3.75%) 3GPP
2 3 (3.75%) MVNO
2 3 (3.75%) Network Security
2 3 (3.75%) SMPP
Database & Business Intelligence
1 7 (8.75%) Metadata
1 7 (8.75%) Tableau
2 6 (7.50%) RDBMS
2 6 (7.50%) Relational Database
3 5 (6.25%) Looker
3 5 (6.25%) Mixpanel
3 5 (6.25%) Power BI
4 3 (3.75%) BigQuery
Development Applications
1 1 (1.25%) JIRA
1 1 (1.25%) MLflow
General
1 38 (47.50%) Social Skills
2 36 (45.00%) Marketing
3 23 (28.75%) Analytical Skills
4 10 (12.50%) Documentation Skills
5 7 (8.75%) Finance
6 6 (7.50%) Public Sector
7 4 (5.00%) Legal
7 4 (5.00%) Telecoms
8 2 (2.50%) Retail
9 1 (1.25%) Inclusion and Diversity
9 1 (1.25%) Publishing
Job Titles
1 12 (15.00%) Developer
1 12 (15.00%) Senior
2 8 (10.00%) Consultant
3 7 (8.75%) Dynamics 365 Consultant
3 7 (8.75%) Functional Consultant
3 7 (8.75%) Marketing Manager
4 6 (7.50%) Architect
5 5 (6.25%) Analyst
5 5 (6.25%) Artificial Intelligence Engineer
5 5 (6.25%) CRM Specialist
6 4 (5.00%) Lead
6 4 (5.00%) Marketing Specialist
6 4 (5.00%) Product Manager
7 3 (3.75%) Data Scientist
7 3 (3.75%) Designer
7 3 (3.75%) Project Manager
7 3 (3.75%) Senior Data Scientist
8 2 (2.50%) Cloud Engineer
8 2 (2.50%) Data Engineer
8 2 (2.50%) Senior Designer
Libraries, Frameworks & Software Standards
1 12 (15.00%) HTML
2 9 (11.25%) CSS
3 8 (10.00%) REST
4 6 (7.50%) JSON
4 6 (7.50%) VML
5 3 (3.75%) FastAPI
5 3 (3.75%) PySpark
6 2 (2.50%) SQLAlchemy
7 1 (1.25%) Core Data
7 1 (1.25%) Flutter
7 1 (1.25%) GraphQL
7 1 (1.25%) OAuth
7 1 (1.25%) OAuth2
7 1 (1.25%) OpenID
7 1 (1.25%) PyTorch
7 1 (1.25%) React Native
7 1 (1.25%) RESTful
7 1 (1.25%) SAML
7 1 (1.25%) SOAP
7 1 (1.25%) TensorFlow
Miscellaneous
1 9 (11.25%) Analytical Mindset
1 9 (11.25%) Marketing Technology
2 7 (8.75%) Taxonomies
3 4 (5.00%) Java Card
3 4 (5.00%) Mobile App
4 3 (3.75%) IoT
4 3 (3.75%) Onboarding
5 2 (2.50%) Cloud Native
6 1 (1.25%) Algorithms
6 1 (1.25%) Data Protection Act
6 1 (1.25%) EMV
6 1 (1.25%) Legacy Systems
6 1 (1.25%) Podcast
6 1 (1.25%) Product Ownership
Operating Systems
1 2 (2.50%) Android
1 2 (2.50%) Apple iOS
Processes & Methodologies
1 39 (48.75%) Analytics
2 18 (22.50%) Agile
3 16 (20.00%) A/B Testing
3 16 (20.00%) CRM
4 15 (18.75%) AI
5 14 (17.50%) Data Science
6 12 (15.00%) Machine Learning
6 12 (15.00%) Roadmaps
6 12 (15.00%) Stakeholder Management
7 11 (13.75%) Customer Insight
8 10 (12.50%) Generative AI
8 10 (12.50%) User Experience
9 9 (11.25%) Customer Experience
10 8 (10.00%) Data Modelling
11 7 (8.75%) Conversion Rate Optimisation
11 7 (8.75%) Domain Models
11 7 (8.75%) Event-Driven
11 7 (8.75%) User Acceptance Testing
11 7 (8.75%) Visualisation
12 6 (7.50%) Requirements Workshops
Programming Languages
1 26 (32.50%) SQL
2 17 (21.25%) Python
3 8 (10.00%) Java
3 8 (10.00%) JavaScript
4 5 (6.25%) R
5 3 (3.75%) C
5 3 (3.75%) C++
6 1 (1.25%) Swift
Qualifications
1 7 (8.75%) Security Cleared
2 6 (7.50%) Degree
3 4 (5.00%) SC Cleared
4 3 (3.75%) Computer Science Degree
5 2 (2.50%) Master's Degree
5 2 (2.50%) PMI Certification
5 2 (2.50%) PMP
6 1 (1.25%) MBA
Quality Assurance & Compliance
1 11 (13.75%) QA
2 9 (11.25%) GDPR
3 2 (2.50%) California Consumer Privacy Act
3 2 (2.50%) Data Quality
4 1 (1.25%) Accessibility
4 1 (1.25%) HIPAA
4 1 (1.25%) SOC 2
4 1 (1.25%) WCAG
Systems Management
1 1 (1.25%) Single Sign-On
Vendors
1 17 (21.25%) Adobe
2 11 (13.75%) Salesforce
3 9 (11.25%) Salesforce Marketing Cloud
4 8 (10.00%) Google
4 8 (10.00%) Optimizely
5 6 (7.50%) Sitecore
6 5 (6.25%) Amplitude
7 3 (3.75%) Apple
7 3 (3.75%) Thales
8 2 (2.50%) Microsoft
8 2 (2.50%) OneTrust
8 2 (2.50%) Tealium
9 1 (1.25%) IBM
9 1 (1.25%) Oracle
9 1 (1.25%) Pega