Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 11 July 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Jul 2026
Same period 2025 Same period 2024
Rank 341 332 316
Rank change year-on-year -9 -16 +109
Contract jobs citing Personalization 83 39 70
As % of all contract jobs in London 0.42% 0.29% 0.40%
As % of the Processes & Methodologies category 0.47% 0.31% 0.45%
Number of daily rates quoted 52 27 41
10th Percentile £332 £340 £350
25th Percentile £454 £360 £419
Median daily rate (50th Percentile) £600 £530 £550
Median % change year-on-year +13.21% -3.64% -26.17%
75th Percentile £696 £638 £588
90th Percentile £749 £690 £745
England median daily rate £595 £500 £550
% change year-on-year +19.00% -9.09% -21.43%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 17,684 12,469 15,548
As % of all contract IT jobs advertised in London 89.06% 92.20% 88.69%
Number of daily rates quoted 11,749 8,337 11,045
10th Percentile £360 £331 £341
25th Percentile £440 £425 £445
Median daily rate (50th Percentile) £538 £550 £550
Median % change year-on-year -2.27% - -4.35%
75th Percentile £650 £675 £675
90th Percentile £769 £790 £800
England median daily rate £525 £514 £525
% change year-on-year +2.14% -2.10% -4.55%
Number of hourly rates quoted 273 233 283
10th Percentile £17.60 £16.50 £16.24
25th Percentile £22.73 £24.66 £20.03
Median hourly rate £36.50 £32.00 £30.12
Median % change year-on-year +14.06% +6.24% -27.42%
75th Percentile £58.92 £50.50 £48.75
90th Percentile £81.25 £63.65 £68.60
England median hourly rate £47.00 £25.15 £38.12
% change year-on-year +86.88% -34.02% -6.09%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 11 July 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 11 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +1 18 £600 +23.01% 9
West London - 2 £630 - 4
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 13 (15.66%) CMS
2 6 (7.23%) Adobe Experience Manager
3 4 (4.82%) Oracle Workflow
4 3 (3.61%) Headless CMS
4 3 (3.61%) SharePoint
5 2 (2.41%) Apache Spark
5 2 (2.41%) Confluence
6 1 (1.20%) Apache Airflow
Applications
1 3 (3.61%) Microsoft PowerPoint
2 2 (2.41%) Chatbot
2 2 (2.41%) MS Visio
Business Applications
1 8 (9.64%) Salesforce CRM
2 4 (4.82%) Oracle Assets
2 4 (4.82%) Oracle EBS
2 4 (4.82%) Oracle E-Business Tax
2 4 (4.82%) Oracle FAH
2 4 (4.82%) Oracle General Ledger
2 4 (4.82%) Oracle Internet Expenses
2 4 (4.82%) Oracle iProcurement
2 4 (4.82%) Oracle Payables
2 4 (4.82%) Oracle Receivables
3 3 (3.61%) Oracle Financials
4 2 (2.41%) Dynamics CRM
5 1 (1.20%) Oracle EBS R12
5 1 (1.20%) SAP CRM
5 1 (1.20%) Workfront
Cloud Services
1 8 (9.64%) Azure
1 8 (9.64%) Power Platform
2 6 (7.23%) GCP
3 5 (6.02%) AWS
3 5 (6.02%) Salesforce Einstein
4 3 (3.61%) Dynamics 365
5 2 (2.41%) Adobe Analytics
5 2 (2.41%) Amazon SageMaker
5 2 (2.41%) Contentsquare
5 2 (2.41%) Entra ID
5 2 (2.41%) Figma
5 2 (2.41%) Google Analytics
5 2 (2.41%) Lucidchart
5 2 (2.41%) Microsoft 365
5 2 (2.41%) Microsoft Copilot
5 2 (2.41%) Vertex AI
5 2 (2.41%) Viva Engage
6 1 (1.20%) Google Ads
6 1 (1.20%) Google Workspace
6 1 (1.20%) Salesforce Commerce Cloud
Communications & Networking
1 11 (13.25%) SMS
2 1 (1.20%) DKIM
2 1 (1.20%) DMARC
Database & Business Intelligence
1 10 (12.05%) Metadata
2 7 (8.43%) Power BI
3 6 (7.23%) Tableau
4 4 (4.82%) Data Lake
4 4 (4.82%) Looker
4 4 (4.82%) Mixpanel
4 4 (4.82%) Oracle BI Publisher
4 4 (4.82%) Oracle Reports
5 3 (3.61%) BigQuery
5 3 (3.61%) Oracle Database
6 2 (2.41%) Big Data
6 2 (2.41%) Hadoop
7 1 (1.20%) Data Warehouse
Development Applications
1 4 (4.82%) JDeveloper
1 4 (4.82%) Oracle Forms
2 3 (3.61%) JIRA
3 2 (2.41%) MLflow
General
1 47 (56.63%) Marketing
2 30 (36.14%) Social Skills
3 18 (21.69%) Retail
4 17 (20.48%) Finance
5 11 (13.25%) Analytical Skills
6 5 (6.02%) Documentation Skills
6 5 (6.02%) Presentation Skills
7 4 (4.82%) Automotive
7 4 (4.82%) Banking
8 3 (3.61%) General Ledger
8 3 (3.61%) Influencing Skills
8 3 (3.61%) Investment Banking
9 2 (2.41%) Corporate Banking
9 2 (2.41%) Inclusion and Diversity
9 2 (2.41%) Legal
9 2 (2.41%) Public Sector
9 2 (2.41%) Retail Banking
10 1 (1.20%) Advertising
10 1 (1.20%) Publishing
10 1 (1.20%) Telecoms
Job Titles
1 16 (19.28%) Architect
2 13 (15.66%) Developer
3 9 (10.84%) Cloud Developer
3 9 (10.84%) Lead
3 9 (10.84%) Salesforce Developer
4 7 (8.43%) Solutions Architect
5 6 (7.23%) Marketing Manager
5 6 (7.23%) Product Manager
6 5 (6.02%) Analyst
6 5 (6.02%) Consultant
6 5 (6.02%) Data Architect
6 5 (6.02%) Enterprise Architect
7 4 (4.82%) Content Strategist
7 4 (4.82%) Data Engineer
7 4 (4.82%) Oracle Developer
7 4 (4.82%) Senior
8 3 (3.61%) Data Scientist
8 3 (3.61%) Designer
8 3 (3.61%) Marketing Specialist
9 2 (2.41%) Cloud Architect
Libraries, Frameworks & Software Standards
1 4 (4.82%) Flutter
1 4 (4.82%) React Native
1 4 (4.82%) VML
1 4 (4.82%) XML
2 3 (3.61%) Kafka
2 3 (3.61%) PySpark
2 3 (3.61%) PyTorch
2 3 (3.61%) REST
2 3 (3.61%) TensorFlow
3 2 (2.41%) Hugging Face
3 2 (2.41%) JSON
3 2 (2.41%) Microsoft Graph
3 2 (2.41%) scikit-learn
4 1 (1.20%) MACH
4 1 (1.20%) Node.js
4 1 (1.20%) Ray
4 1 (1.20%) React
4 1 (1.20%) SOAP
Miscellaneous
1 14 (16.87%) Marketing Technology
2 7 (8.43%) Taxonomies
3 6 (7.23%) Mobile App
4 4 (4.82%) Cloud Native
4 4 (4.82%) Product Ownership
5 2 (2.41%) Data Protection Act
6 1 (1.20%) Analytical Mindset
6 1 (1.20%) Data Structures
6 1 (1.20%) Onboarding
6 1 (1.20%) Podcast
6 1 (1.20%) Video\Live Streaming
6 1 (1.20%) Web Conferencing
Operating Systems
1 4 (4.82%) Unix
2 1 (1.20%) Linux
Processes & Methodologies
1 46 (55.42%) Analytics
2 29 (34.94%) AI
3 25 (30.12%) Agile
3 25 (30.12%) CRM
4 23 (27.71%) Roadmaps
5 22 (26.51%) Machine Learning
6 18 (21.69%) Customer Experience
7 17 (20.48%) Data Science
8 16 (19.28%) Stakeholder Management
9 14 (16.87%) A/B Testing
10 12 (14.46%) User Experience
11 11 (13.25%) Business Intelligence
11 11 (13.25%) Customer Engagement
11 11 (13.25%) Workflow
12 10 (12.05%) Generative AI
12 10 (12.05%) Strategic Thinking
13 9 (10.84%) Data Architecture
13 9 (10.84%) Data Management
13 9 (10.84%) Data Modelling
14 8 (9.64%) UX Design
Programming Languages
1 22 (26.51%) SQL
2 14 (16.87%) Python
3 6 (7.23%) Java
4 5 (6.02%) R
5 4 (4.82%) PL/SQL
5 4 (4.82%) Shell Script
6 1 (1.20%) Go
6 1 (1.20%) JavaScript
6 1 (1.20%) Scala
Qualifications
1 8 (9.64%) Security Cleared
2 7 (8.43%) Degree
2 7 (8.43%) SC Cleared
3 3 (3.61%) Computer Science Degree
3 3 (3.61%) DV Cleared
3 3 (3.61%) Master's Degree
4 2 (2.41%) MBA
5 1 (1.20%) PMI Certification
5 1 (1.20%) PMP
Quality Assurance & Compliance
1 10 (12.05%) QA
2 9 (10.84%) GDPR
3 4 (4.82%) Accessibility
4 3 (3.61%) Data Quality
5 2 (2.41%) PERC
6 1 (1.20%) Actionable Recommendations
6 1 (1.20%) PMO
Vendors
1 19 (22.89%) Salesforce
2 14 (16.87%) Adobe
3 12 (14.46%) Salesforce Marketing Cloud
4 7 (8.43%) Google
5 6 (7.23%) Oracle
6 5 (6.02%) Microsoft
7 4 (4.82%) Amplitude
7 4 (4.82%) Pardot
8 3 (3.61%) Apple
8 3 (3.61%) Databricks
9 2 (2.41%) Braze
9 2 (2.41%) Pega
10 1 (1.20%) Cognizant
10 1 (1.20%) MicroStrategy
10 1 (1.20%) MuleSoft
10 1 (1.20%) Optimizely
10 1 (1.20%) Planview
10 1 (1.20%) SAP