Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 25 December 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Dec 2025
Same period 2024 Same period 2023
Rank 297 335 356
Rank change year-on-year +38 +21 +117
Contract jobs citing Personalization 77 34 48
As % of all contract jobs in London 0.53% 0.23% 0.26%
As % of the Processes & Methodologies category 0.58% 0.25% 0.29%
Number of daily rates quoted 46 14 35
10th Percentile £283 £373 £398
25th Percentile £371 £400 £615
Median daily rate (50th Percentile) £463 £513 £688
Median % change year-on-year -9.76% -25.51% +10.08%
75th Percentile £625 £664 £707
90th Percentile £725 £774 £790
England median daily rate £425 £420 £688
% change year-on-year +1.19% -38.95% +17.11%

All Process and Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 13,200 13,500 16,465
As % of all contract IT jobs advertised in London 91.35% 90.19% 89.19%
Number of daily rates quoted 8,690 8,658 11,798
10th Percentile £350 £350 £350
25th Percentile £425 £450 £456
Median daily rate (50th Percentile) £525 £550 £563
Median % change year-on-year -4.55% -2.22% -4.66%
75th Percentile £650 £675 £681
90th Percentile £758 £800 £788
England median daily rate £501 £525 £540
% change year-on-year -4.67% -2.78% -1.82%
Number of hourly rates quoted 233 166 236
10th Percentile £18.03 £18.05 £18.42
25th Percentile £24.61 £23.80 £21.38
Median hourly rate £30.00 £36.65 £33.35
Median % change year-on-year -18.14% +9.91% -13.95%
75th Percentile £51.25 £55.19 £60.00
90th Percentile £67.30 £80.75 £74.38
England median hourly rate £25.15 £35.00 £45.00
% change year-on-year -28.14% -22.22% +22.56%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 25 December 2025.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 25 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London 0 8 £550 +22.22% 27
West London -14 1 £413 - 7
East London - 1 £388 - 2
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (7.79%) CMS
1 6 (7.79%) Drupal
1 6 (7.79%) Sitecore CMS
2 5 (6.49%) Adobe Experience Manager
3 4 (5.19%) SharePoint
4 3 (3.90%) Confluence
5 1 (1.30%) Apache Airflow
5 1 (1.30%) nginx
Business Applications
1 1 (1.30%) Oracle Applications
1 1 (1.30%) Oracle EBS
1 1 (1.30%) Oracle EBS R12
1 1 (1.30%) Oracle Procure-to-Pay
1 1 (1.30%) Salesforce CRM
Cloud Services
1 9 (11.69%) AWS
2 8 (10.39%) Contentsquare
3 6 (7.79%) Contentful
3 6 (7.79%) GCP
4 5 (6.49%) Azure
5 3 (3.90%) AWS Elastic Beanstalk
5 3 (3.90%) GitHub
5 3 (3.90%) SaaS
5 3 (3.90%) Vertex AI
6 2 (2.60%) Dialogflow
6 2 (2.60%) Dynamics 365
6 2 (2.60%) Google Tag Manager
6 2 (2.60%) Power Platform
7 1 (1.30%) Adobe Analytics
7 1 (1.30%) Amazon SageMaker
7 1 (1.30%) Apigee
7 1 (1.30%) Cloud Functions
7 1 (1.30%) Google Ads
7 1 (1.30%) Google Data Studio
7 1 (1.30%) Salesforce Commerce Cloud
Communications & Networking
1 11 (14.29%) SMS
2 1 (1.30%) 3GPP
2 1 (1.30%) HTTP
2 1 (1.30%) MVNO
2 1 (1.30%) Network Security
2 1 (1.30%) SMPP
Database & Business Intelligence
1 6 (7.79%) Metadata
2 5 (6.49%) RDBMS
2 5 (6.49%) Relational Database
2 5 (6.49%) Tableau
3 3 (3.90%) Mixpanel
4 2 (2.60%) Looker
4 2 (2.60%) Power BI
5 1 (1.30%) Apache Cassandra
5 1 (1.30%) Big Data
5 1 (1.30%) BigQuery
5 1 (1.30%) Data Warehouse
5 1 (1.30%) PostgreSQL
Development Applications
1 3 (3.90%) Visual Website Optimizer
2 2 (2.60%) MLflow
3 1 (1.30%) Browser DevTools
3 1 (1.30%) Git
3 1 (1.30%) JIRA
General
1 30 (38.96%) Marketing
1 30 (38.96%) Social Skills
2 25 (32.47%) Analytical Skills
3 10 (12.99%) Retail
4 7 (9.09%) Public Sector
5 6 (7.79%) Documentation Skills
5 6 (7.79%) Finance
6 4 (5.19%) Legal
7 3 (3.90%) Telecoms
8 2 (2.60%) Advertising
8 2 (2.60%) Banking
8 2 (2.60%) Organisational Skills
9 1 (1.30%) Corporate Banking
9 1 (1.30%) Inclusion and Diversity
9 1 (1.30%) Influencing Skills
9 1 (1.30%) Investment Banking
9 1 (1.30%) Manufacturing
9 1 (1.30%) Military
9 1 (1.30%) Retail Banking
Job Titles
1 16 (20.78%) Senior
2 12 (15.58%) Developer
3 7 (9.09%) Product Manager
4 6 (7.79%) Senior Manager
4 6 (7.79%) Senior Product Manager
5 5 (6.49%) Artificial Intelligence Engineer
5 5 (6.49%) CRM Specialist
5 5 (6.49%) Lead
5 5 (6.49%) Marketing Manager
6 4 (5.19%) Architect
6 4 (5.19%) Marketing Specialist
7 3 (3.90%) Consultant
7 3 (3.90%) Data Scientist
7 3 (3.90%) Project Manager
8 2 (2.60%) Analyst
8 2 (2.60%) Artificial Intelligence Developer
8 2 (2.60%) Business Analyst
8 2 (2.60%) Functional Consultant
8 2 (2.60%) Pega Architect
8 2 (2.60%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 13 (16.88%) HTML
2 10 (12.99%) CSS
3 7 (9.09%) JSON
3 7 (9.09%) REST
4 6 (7.79%) VML
5 4 (5.19%) FastAPI
5 4 (5.19%) RESTful
6 3 (3.90%) SQLAlchemy
7 2 (2.60%) HTML5 Canvas
7 2 (2.60%) SOAP
8 1 (1.30%) Akka
8 1 (1.30%) Core Data
8 1 (1.30%) GraphQL
8 1 (1.30%) Kafka
8 1 (1.30%) Laravel
8 1 (1.30%) Node.js
8 1 (1.30%) OAuth2
8 1 (1.30%) OpenID
8 1 (1.30%) scikit-learn
8 1 (1.30%) TensorFlow
Miscellaneous
1 14 (18.18%) Analytical Mindset
2 7 (9.09%) Marketing Technology
3 6 (7.79%) Mobile App
3 6 (7.79%) Taxonomies
4 3 (3.90%) Onboarding
5 2 (2.60%) Algorithms
5 2 (2.60%) Cloud Native
5 2 (2.60%) Java Card
6 1 (1.30%) Digital Media
6 1 (1.30%) EMV
6 1 (1.30%) IoT
6 1 (1.30%) Legacy Systems
6 1 (1.30%) Product Ownership
Operating Systems
1 2 (2.60%) Android
1 2 (2.60%) Apple iOS
1 2 (2.60%) Unix
2 1 (1.30%) Linux
Processes & Methodologies
1 34 (44.16%) Analytics
2 27 (35.06%) Agile
3 19 (24.68%) Roadmaps
3 19 (24.68%) Stakeholder Management
4 17 (22.08%) A/B Testing
5 16 (20.78%) Customer Experience
6 15 (19.48%) Data Science
7 13 (16.88%) AI
7 13 (16.88%) CRM
7 13 (16.88%) User Experience
8 12 (15.58%) Machine Learning
9 9 (11.69%) Conversion Rate Optimisation
10 8 (10.39%) Data Ingestion
10 8 (10.39%) Digital Optimization
10 8 (10.39%) E-Commerce
11 7 (9.09%) Continuous Improvement
11 7 (9.09%) Customer Insight
11 7 (9.09%) Data Modelling
11 7 (9.09%) Generative AI
11 7 (9.09%) Product Management
Programming Languages
1 17 (22.08%) SQL
2 11 (14.29%) Python
3 8 (10.39%) JavaScript
4 3 (3.90%) Java
5 2 (2.60%) R
6 1 (1.30%) C
6 1 (1.30%) C++
6 1 (1.30%) PHP
6 1 (1.30%) PL/SQL
6 1 (1.30%) Scala
6 1 (1.30%) Shell Script
6 1 (1.30%) Swift
Qualifications
1 8 (10.39%) Security Cleared
2 5 (6.49%) Degree
2 5 (6.49%) SC Cleared
3 1 (1.30%) BPSS Clearance
3 1 (1.30%) Computer Science Degree
3 1 (1.30%) Master's Degree
3 1 (1.30%) PMI Certification
3 1 (1.30%) PMP
Quality Assurance & Compliance
1 12 (15.58%) QA
2 10 (12.99%) GDPR
3 4 (5.19%) California Consumer Privacy Act
4 3 (3.90%) Accessibility
5 2 (2.60%) Data Quality
6 1 (1.30%) HIPAA
6 1 (1.30%) SOC 2
6 1 (1.30%) WCAG
System Software
1 1 (1.30%) Docker
Systems Management
1 1 (1.30%) Kubeflow
1 1 (1.30%) Kubernetes
1 1 (1.30%) Single Sign-On
Vendors
1 15 (19.48%) Adobe
1 15 (19.48%) Salesforce
2 10 (12.99%) Optimizely
3 7 (9.09%) Salesforce Marketing Cloud
4 6 (7.79%) Sitecore
5 5 (6.49%) Google
6 4 (5.19%) Tealium
7 3 (3.90%) Amplitude
8 2 (2.60%) Microsoft
8 2 (2.60%) mParticle
8 2 (2.60%) OneTrust
8 2 (2.60%) Pega
9 1 (1.30%) Facebook
9 1 (1.30%) IBM
9 1 (1.30%) Oracle
9 1 (1.30%) Thales
9 1 (1.30%) Typelevel