Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 7 March 2026, with comparisons to the same periods in the previous two years.

6 months to
7 Mar 2026
Same period 2025 Same period 2024
Rank 316 315 333
Rank change year-on-year -1 +18 +120
Contract jobs citing Personalization 81 40 61
As % of all contract jobs in London 0.50% 0.30% 0.33%
As % of the Processes & Methodologies category 0.55% 0.33% 0.37%
Number of daily rates quoted 46 21 41
10th Percentile £204 £363 £233
25th Percentile £355 £398 £516
Median daily rate (50th Percentile) £438 £530 £600
Median % change year-on-year -17.45% -11.67% -4.00%
75th Percentile £600 £675 £700
90th Percentile £794 £713 £763
England median daily rate £475 £530 £645
% change year-on-year -10.38% -17.83% +12.17%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - - £77.50
% change year-on-year - - +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 14,655 12,200 16,269
As % of all contract IT jobs advertised in London 90.11% 90.98% 88.38%
Number of daily rates quoted 9,838 8,002 11,621
10th Percentile £350 £350 £340
25th Percentile £425 £450 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -7.41%
75th Percentile £650 £679 £675
90th Percentile £750 £800 £788
England median daily rate £505 £525 £525
% change year-on-year -3.81% - -4.55%
Number of hourly rates quoted 220 162 351
10th Percentile £18.07 £20.45 £16.00
25th Percentile £22.02 £24.66 £19.49
Median hourly rate £35.00 £35.25 £30.00
Median % change year-on-year -0.71% +17.50% -16.08%
75th Percentile £56.13 £53.75 £50.00
90th Percentile £69.42 £77.25 £70.00
England median hourly rate £29.61 £35.00 £33.00
% change year-on-year -15.40% +6.06% -6.46%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 7 March 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 7 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -1 11 £600 +60.00% 49
East London - 1 £388 - 32
West London - 1 £413 - 35
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (7.41%) CMS
1 6 (7.41%) Drupal
1 6 (7.41%) Sitecore CMS
2 5 (6.17%) Adobe Experience Manager
3 2 (2.47%) SharePoint
4 1 (1.23%) Confluence
Applications
1 1 (1.23%) Microsoft PowerPoint
Business Applications
1 2 (2.47%) Salesforce CRM
2 1 (1.23%) Oracle Applications
2 1 (1.23%) Oracle EBS
2 1 (1.23%) Oracle EBS R12
2 1 (1.23%) Oracle Procure-to-Pay
Cloud Services
1 7 (8.64%) AWS
1 7 (8.64%) Dynamics 365
2 6 (7.41%) Contentful
3 5 (6.17%) Azure
3 5 (6.17%) GCP
3 5 (6.17%) Power Platform
4 4 (4.94%) Contentsquare
5 2 (2.47%) AWS Elastic Beanstalk
5 2 (2.47%) GitHub
5 2 (2.47%) Google Analytics
5 2 (2.47%) Google Tag Manager
5 2 (2.47%) SaaS
6 1 (1.23%) Amazon SageMaker
6 1 (1.23%) dbt
6 1 (1.23%) Dialogflow
6 1 (1.23%) Figma
6 1 (1.23%) IBM Watson
6 1 (1.23%) Salesforce Commerce Cloud
6 1 (1.23%) Vertex AI
Communications & Networking
1 17 (20.99%) SMS
2 3 (3.70%) 3GPP
2 3 (3.70%) MVNO
2 3 (3.70%) Network Security
2 3 (3.70%) SMPP
Database & Business Intelligence
1 7 (8.64%) Tableau
2 6 (7.41%) Metadata
2 6 (7.41%) Mixpanel
2 6 (7.41%) RDBMS
2 6 (7.41%) Relational Database
3 5 (6.17%) Looker
3 5 (6.17%) Power BI
4 3 (3.70%) BigQuery
Development Applications
1 1 (1.23%) Git
1 1 (1.23%) JIRA
1 1 (1.23%) MLflow
General
1 36 (44.44%) Social Skills
2 34 (41.98%) Marketing
3 25 (30.86%) Analytical Skills
4 10 (12.35%) Documentation Skills
5 9 (11.11%) Finance
6 7 (8.64%) Public Sector
7 5 (6.17%) Telecoms
8 4 (4.94%) Legal
9 3 (3.70%) Retail
10 1 (1.23%) Inclusion and Diversity
10 1 (1.23%) Influencing Skills
10 1 (1.23%) Manufacturing
Job Titles
1 13 (16.05%) Senior
2 12 (14.81%) Developer
3 8 (9.88%) Consultant
4 7 (8.64%) Dynamics 365 Consultant
4 7 (8.64%) Functional Consultant
4 7 (8.64%) Marketing Manager
5 6 (7.41%) Lead
6 5 (6.17%) Analyst
6 5 (6.17%) Artificial Intelligence Engineer
6 5 (6.17%) CRM Specialist
7 4 (4.94%) Architect
7 4 (4.94%) Marketing Specialist
8 3 (3.70%) Data Scientist
8 3 (3.70%) Designer
8 3 (3.70%) Product Manager
8 3 (3.70%) Project Manager
8 3 (3.70%) Senior Data Scientist
9 2 (2.47%) Marketing Project Manager
9 2 (2.47%) Senior Designer
9 2 (2.47%) Technical Leader
Libraries, Frameworks & Software Standards
1 14 (17.28%) HTML
2 11 (13.58%) CSS
3 8 (9.88%) JSON
3 8 (9.88%) REST
4 6 (7.41%) VML
5 3 (3.70%) FastAPI
5 3 (3.70%) RESTful
6 2 (2.47%) HTML5 Canvas
6 2 (2.47%) SOAP
6 2 (2.47%) SQLAlchemy
7 1 (1.23%) Core Data
7 1 (1.23%) GraphQL
7 1 (1.23%) Hugging Face
7 1 (1.23%) OAuth2
7 1 (1.23%) PySpark
7 1 (1.23%) PyTorch
7 1 (1.23%) SAML
7 1 (1.23%) scikit-learn
7 1 (1.23%) SwiftUI
7 1 (1.23%) TensorFlow
Miscellaneous
1 10 (12.35%) Analytical Mindset
2 7 (8.64%) Marketing Technology
3 6 (7.41%) Taxonomies
4 4 (4.94%) Java Card
5 3 (3.70%) IoT
5 3 (3.70%) Mobile App
5 3 (3.70%) Onboarding
6 1 (1.23%) Algorithms
6 1 (1.23%) Cloud Native
6 1 (1.23%) Data Protection Act
6 1 (1.23%) EMV
6 1 (1.23%) Legacy Systems
6 1 (1.23%) Podcast
6 1 (1.23%) Product Ownership
Operating Systems
1 2 (2.47%) Android
1 2 (2.47%) Apple iOS
2 1 (1.23%) Unix
Processes & Methodologies
1 40 (49.38%) Analytics
2 22 (27.16%) Agile
3 20 (24.69%) A/B Testing
4 16 (19.75%) Stakeholder Management
5 14 (17.28%) CRM
6 13 (16.05%) Customer Experience
6 13 (16.05%) Data Science
6 13 (16.05%) Roadmaps
7 12 (14.81%) AI
7 12 (14.81%) Customer Insight
7 12 (14.81%) Data Modelling
8 11 (13.58%) User Experience
9 10 (12.35%) Machine Learning
10 8 (9.88%) Conversion Rate Optimisation
11 7 (8.64%) Continuous Improvement
11 7 (8.64%) Data Ingestion
11 7 (8.64%) Generative AI
11 7 (8.64%) User Acceptance Testing
11 7 (8.64%) Visualisation
12 6 (7.41%) Event-Driven
Programming Languages
1 25 (30.86%) SQL
2 15 (18.52%) Python
3 8 (9.88%) JavaScript
4 6 (7.41%) Java
5 5 (6.17%) R
6 3 (3.70%) C
6 3 (3.70%) C++
7 1 (1.23%) PL/SQL
7 1 (1.23%) Shell Script
7 1 (1.23%) Swift
Qualifications
1 8 (9.88%) Security Cleared
2 5 (6.17%) Degree
3 4 (4.94%) SC Cleared
4 2 (2.47%) Computer Science Degree
4 2 (2.47%) PMI Certification
4 2 (2.47%) PMP
5 1 (1.23%) Master's Degree
Quality Assurance & Compliance
1 14 (17.28%) QA
2 11 (13.58%) GDPR
3 4 (4.94%) California Consumer Privacy Act
4 2 (2.47%) Data Quality
5 1 (1.23%) Accessibility
5 1 (1.23%) HIPAA
5 1 (1.23%) SOC 2
5 1 (1.23%) WCAG
Systems Management
1 1 (1.23%) Single Sign-On
Vendors
1 14 (17.28%) Adobe
2 11 (13.58%) Salesforce
3 9 (11.11%) Salesforce Marketing Cloud
4 8 (9.88%) Optimizely
5 6 (7.41%) Amplitude
5 6 (7.41%) Google
5 6 (7.41%) Sitecore
6 4 (4.94%) Tealium
7 3 (3.70%) Thales
8 2 (2.47%) mParticle
8 2 (2.47%) OneTrust
8 2 (2.47%) Pega
9 1 (1.23%) Apple
9 1 (1.23%) IBM
9 1 (1.23%) Microsoft
9 1 (1.23%) Oracle