Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 6 June 2026, with comparisons to the same periods in the previous two years.

6 months to
6 Jun 2026
Same period 2025 Same period 2024
Rank 347 316 338
Rank change year-on-year -31 +22 +71
Contract jobs citing Personalization 77 36 64
As % of all contract jobs in London 0.41% 0.30% 0.37%
As % of the Processes & Methodologies category 0.47% 0.32% 0.41%
Number of daily rates quoted 47 24 39
10th Percentile £204 £355 £287
25th Percentile £372 £363 £363
Median daily rate (50th Percentile) £550 £515 £516
Median % change year-on-year +6.80% -0.19% -30.74%
75th Percentile £675 £607 £575
90th Percentile £795 £692 £699
England median daily rate £550 £500 £508
% change year-on-year +10.00% -1.57% -27.43%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 16,474 11,204 15,470
As % of all contract IT jobs advertised in London 88.70% 92.30% 88.31%
Number of daily rates quoted 10,987 7,490 11,076
10th Percentile £358 £350 £340
25th Percentile £435 £425 £445
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -6.78%
75th Percentile £650 £683 £675
90th Percentile £763 £800 £800
England median daily rate £515 £520 £525
% change year-on-year -0.96% -0.95% -4.55%
Number of hourly rates quoted 247 196 317
10th Percentile £18.48 £16.50 £15.50
25th Percentile £25.22 £24.66 £20.00
Median hourly rate £37.50 £32.25 £28.00
Median % change year-on-year +16.28% +15.18% -28.21%
75th Percentile £58.96 £49.75 £48.75
90th Percentile £79.25 £63.50 £68.30
England median hourly rate £47.50 £28.53 £37.50
% change year-on-year +66.52% -23.93% +1.99%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 6 June 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 6 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -7 15 £600 +60.00% 13
West London - 2 £413 -
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 9 (11.69%) CMS
2 6 (7.79%) Adobe Experience Manager
3 2 (2.60%) Headless CMS
4 1 (1.30%) Apache Airflow
4 1 (1.30%) Confluence
4 1 (1.30%) SharePoint
Applications
1 3 (3.90%) Microsoft PowerPoint
2 2 (2.60%) Chatbot
2 2 (2.60%) MS Visio
Business Applications
1 6 (7.79%) Salesforce CRM
2 2 (2.60%) Dynamics CRM
3 1 (1.30%) Workfront
Cloud Services
1 9 (11.69%) Dynamics 365
2 5 (6.49%) Azure
2 5 (6.49%) GCP
2 5 (6.49%) Power Platform
3 3 (3.90%) AWS
3 3 (3.90%) Salesforce Einstein
4 2 (2.60%) Adobe Analytics
4 2 (2.60%) Amazon SageMaker
4 2 (2.60%) Contentsquare
4 2 (2.60%) Google Analytics
4 2 (2.60%) Lucidchart
4 2 (2.60%) Vertex AI
5 1 (1.30%) Azure Event Grid
5 1 (1.30%) Azure Service Bus
5 1 (1.30%) Figma
5 1 (1.30%) Google Ads
5 1 (1.30%) Google Data Studio
5 1 (1.30%) SaaS
5 1 (1.30%) Salesforce Sales Cloud
5 1 (1.30%) Salesforce Service Cloud
Communications & Networking
1 21 (27.27%) SMS
2 3 (3.90%) 3GPP
2 3 (3.90%) MVNO
2 3 (3.90%) Network Security
2 3 (3.90%) SMPP
3 1 (1.30%) DKIM
3 1 (1.30%) DMARC
Database & Business Intelligence
1 8 (10.39%) Metadata
2 6 (7.79%) RDBMS
2 6 (7.79%) Relational Database
2 6 (7.79%) Tableau
3 4 (5.19%) Looker
3 4 (5.19%) Mixpanel
3 4 (5.19%) Power BI
4 3 (3.90%) BigQuery
5 1 (1.30%) Data Lake
5 1 (1.30%) Data Warehouse
Development Applications
1 2 (2.60%) MLflow
2 1 (1.30%) JIRA
General
1 45 (58.44%) Marketing
2 28 (36.36%) Social Skills
3 13 (16.88%) Analytical Skills
4 11 (14.29%) Retail
5 10 (12.99%) Finance
6 8 (10.39%) Documentation Skills
7 4 (5.19%) Telecoms
8 3 (3.90%) Automotive
8 3 (3.90%) Presentation Skills
8 3 (3.90%) Public Sector
9 2 (2.60%) Banking
9 2 (2.60%) Corporate Banking
9 2 (2.60%) Inclusion and Diversity
9 2 (2.60%) Investment Banking
9 2 (2.60%) Legal
9 2 (2.60%) Retail Banking
10 1 (1.30%) Advertising
10 1 (1.30%) Portuguese Language
10 1 (1.30%) Publishing
10 1 (1.30%) Spanish Language
Job Titles
1 16 (20.78%) Developer
2 11 (14.29%) Consultant
3 8 (10.39%) Architect
3 8 (10.39%) Lead
4 7 (9.09%) Cloud Developer
4 7 (9.09%) Dynamics 365 Consultant
4 7 (9.09%) Functional Consultant
4 7 (9.09%) Salesforce Developer
5 5 (6.49%) Marketing Manager
5 5 (6.49%) Product Manager
6 4 (5.19%) Data Engineer
7 3 (3.90%) Analyst
7 3 (3.90%) Content Strategist
7 3 (3.90%) CRM Specialist
7 3 (3.90%) Data Scientist
7 3 (3.90%) Designer
7 3 (3.90%) Enterprise Architect
8 2 (2.60%) Data Architect
8 2 (2.60%) Data Manager
8 2 (2.60%) Technical Product Manager
Libraries, Frameworks & Software Standards
1 9 (11.69%) HTML
1 9 (11.69%) REST
2 8 (10.39%) CSS
3 6 (7.79%) JSON
4 3 (3.90%) PySpark
4 3 (3.90%) PyTorch
4 3 (3.90%) TensorFlow
4 3 (3.90%) VML
5 2 (2.60%) Flutter
5 2 (2.60%) Hugging Face
5 2 (2.60%) React Native
5 2 (2.60%) scikit-learn
6 1 (1.30%) Kafka
6 1 (1.30%) Ray
6 1 (1.30%) SOAP
Miscellaneous
1 7 (9.09%) Marketing Technology
2 6 (7.79%) Taxonomies
3 4 (5.19%) Mobile App
4 3 (3.90%) Cloud Native
4 3 (3.90%) IoT
4 3 (3.90%) Java Card
4 3 (3.90%) Product Ownership
5 2 (2.60%) Data Protection Act
6 1 (1.30%) Analytical Mindset
6 1 (1.30%) Onboarding
6 1 (1.30%) Podcast
6 1 (1.30%) Video\Live Streaming
6 1 (1.30%) Web Conferencing
Processes & Methodologies
1 47 (61.04%) Analytics
2 19 (24.68%) AI
3 18 (23.38%) CRM
3 18 (23.38%) Data Science
4 17 (22.08%) Agile
4 17 (22.08%) Machine Learning
5 15 (19.48%) Roadmaps
6 14 (18.18%) A/B Testing
6 14 (18.18%) Customer Experience
7 12 (15.58%) Workshop Facilitation
8 10 (12.99%) Customer Insight
8 10 (12.99%) User Experience
9 8 (10.39%) Customer Engagement
9 8 (10.39%) Data Modelling
9 8 (10.39%) Event-Driven
9 8 (10.39%) Stakeholder Management
9 8 (10.39%) Use Case
9 8 (10.39%) Visualisation
10 7 (9.09%) Generative AI
10 7 (9.09%) User Acceptance Testing
Programming Languages
1 23 (29.87%) SQL
2 17 (22.08%) Python
3 7 (9.09%) Java
4 6 (7.79%) JavaScript
5 5 (6.49%) R
6 3 (3.90%) C
6 3 (3.90%) C++
Qualifications
1 8 (10.39%) Security Cleared
2 6 (7.79%) SC Cleared
3 4 (5.19%) Degree
4 3 (3.90%) Computer Science Degree
4 3 (3.90%) DV Cleared
4 3 (3.90%) Master's Degree
5 2 (2.60%) MBA
6 1 (1.30%) PMI Certification
6 1 (1.30%) PMP
Quality Assurance & Compliance
1 11 (14.29%) QA
2 7 (9.09%) GDPR
3 3 (3.90%) Accessibility
4 2 (2.60%) Data Quality
Vendors
1 18 (23.38%) Adobe
2 17 (22.08%) Salesforce
3 11 (14.29%) Salesforce Marketing Cloud
4 6 (7.79%) Google
5 4 (5.19%) Amplitude
6 3 (3.90%) Apple
6 3 (3.90%) Braze
6 3 (3.90%) Pardot
6 3 (3.90%) Thales
7 2 (2.60%) Microsoft
7 2 (2.60%) Oracle
7 2 (2.60%) Pega
8 1 (1.30%) Optimizely