Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 27 June 2026, with comparisons to the same periods in the previous two years.

6 months to
27 Jun 2026
Same period 2025 Same period 2024
Rank 355 321 327
Rank change year-on-year -34 +6 +85
Contract jobs citing Personalization 75 37 72
As % of all contract jobs in London 0.39% 0.29% 0.41%
As % of the Processes & Methodologies category 0.44% 0.31% 0.46%
Number of daily rates quoted 46 25 42
10th Percentile £263 £352 £350
25th Percentile £439 £363 £414
Median daily rate (50th Percentile) £600 £530 £550
Median % change year-on-year +13.21% -3.64% -26.17%
75th Percentile £675 £625 £584
90th Percentile £744 £691 £739
England median daily rate £563 £500 £543
% change year-on-year +12.50% -7.83% -22.50%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 17,053 11,769 15,550
As % of all contract IT jobs advertised in London 88.98% 92.41% 88.46%
Number of daily rates quoted 11,360 7,875 11,093
10th Percentile £360 £336 £340
25th Percentile £438 £425 £445
Median daily rate (50th Percentile) £535 £550 £550
Median % change year-on-year -2.73% - -6.34%
75th Percentile £650 £675 £680
90th Percentile £763 £800 £800
England median daily rate £520 £515 £525
% change year-on-year +0.97% -1.90% -4.55%
Number of hourly rates quoted 263 221 300
10th Percentile £17.60 £16.50 £15.50
25th Percentile £25.17 £24.66 £20.02
Median hourly rate £37.50 £32.50 £30.00
Median % change year-on-year +15.38% +8.33% -25.00%
75th Percentile £59.36 £49.75 £48.75
90th Percentile £81.25 £63.25 £68.08
England median hourly rate £47.00 £25.50 £38.12
% change year-on-year +84.31% -33.11% +1.87%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 27 June 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 27 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -11 16 £600 +23.01% 3
West London - 1 - - 2
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 10 (13.33%) CMS
2 6 (8.00%) Adobe Experience Manager
3 2 (2.67%) Headless CMS
4 1 (1.33%) Apache Airflow
4 1 (1.33%) Confluence
4 1 (1.33%) SharePoint
Applications
1 3 (4.00%) Microsoft PowerPoint
2 2 (2.67%) Chatbot
2 2 (2.67%) MS Visio
Business Applications
1 8 (10.67%) Salesforce CRM
2 2 (2.67%) Dynamics CRM
3 1 (1.33%) Workfront
Cloud Services
1 7 (9.33%) Azure
2 6 (8.00%) Dynamics 365
3 5 (6.67%) GCP
3 5 (6.67%) Power Platform
3 5 (6.67%) Salesforce Einstein
4 4 (5.33%) AWS
5 2 (2.67%) Adobe Analytics
5 2 (2.67%) Amazon SageMaker
5 2 (2.67%) Contentsquare
5 2 (2.67%) Google Analytics
5 2 (2.67%) Lucidchart
5 2 (2.67%) Vertex AI
6 1 (1.33%) Azure Event Grid
6 1 (1.33%) Azure Service Bus
6 1 (1.33%) dbt
6 1 (1.33%) Figma
6 1 (1.33%) Google Data Studio
6 1 (1.33%) Meta Ads
6 1 (1.33%) Salesforce Sales Cloud
6 1 (1.33%) Salesforce Service Cloud
Communications & Networking
1 15 (20.00%) SMS
2 2 (2.67%) 3GPP
2 2 (2.67%) MVNO
2 2 (2.67%) Network Security
2 2 (2.67%) SMPP
3 1 (1.33%) DKIM
3 1 (1.33%) DMARC
Database & Business Intelligence
1 10 (13.33%) Metadata
2 6 (8.00%) Tableau
3 4 (5.33%) Looker
3 4 (5.33%) Mixpanel
3 4 (5.33%) Power BI
4 3 (4.00%) BigQuery
4 3 (4.00%) Data Lake
5 1 (1.33%) Data Warehouse
5 1 (1.33%) RDBMS
5 1 (1.33%) Relational Database
Development Applications
1 2 (2.67%) MLflow
2 1 (1.33%) JIRA
General
1 45 (60.00%) Marketing
2 28 (37.33%) Social Skills
3 15 (20.00%) Retail
4 11 (14.67%) Analytical Skills
4 11 (14.67%) Finance
5 5 (6.67%) Documentation Skills
5 5 (6.67%) Presentation Skills
6 4 (5.33%) Automotive
7 3 (4.00%) Public Sector
7 3 (4.00%) Telecoms
8 2 (2.67%) Banking
8 2 (2.67%) Corporate Banking
8 2 (2.67%) Inclusion and Diversity
8 2 (2.67%) Influencing Skills
8 2 (2.67%) Investment Banking
8 2 (2.67%) Legal
8 2 (2.67%) Retail Banking
9 1 (1.33%) Advertising
9 1 (1.33%) Organisational Skills
9 1 (1.33%) Publishing
Job Titles
1 12 (16.00%) Architect
2 11 (14.67%) Developer
3 9 (12.00%) Lead
4 8 (10.67%) Cloud Developer
4 8 (10.67%) Consultant
4 8 (10.67%) Salesforce Developer
5 6 (8.00%) Marketing Manager
6 5 (6.67%) Product Manager
7 4 (5.33%) Analyst
7 4 (5.33%) Content Strategist
7 4 (5.33%) Data Architect
7 4 (5.33%) Data Engineer
7 4 (5.33%) Dynamics 365 Consultant
7 4 (5.33%) Enterprise Architect
7 4 (5.33%) Functional Consultant
7 4 (5.33%) Solutions Architect
8 3 (4.00%) Data Scientist
8 3 (4.00%) Designer
8 3 (4.00%) Marketing Specialist
9 2 (2.67%) Cloud Architect
Libraries, Frameworks & Software Standards
1 4 (5.33%) REST
1 4 (5.33%) VML
2 3 (4.00%) Flutter
2 3 (4.00%) PySpark
2 3 (4.00%) PyTorch
2 3 (4.00%) React Native
2 3 (4.00%) TensorFlow
3 2 (2.67%) CSS
3 2 (2.67%) HTML
3 2 (2.67%) Hugging Face
3 2 (2.67%) scikit-learn
4 1 (1.33%) JSON
4 1 (1.33%) Kafka
4 1 (1.33%) MACH
4 1 (1.33%) Ray
4 1 (1.33%) SOAP
Miscellaneous
1 11 (14.67%) Marketing Technology
2 7 (9.33%) Taxonomies
3 5 (6.67%) Mobile App
4 3 (4.00%) Cloud Native
4 3 (4.00%) Product Ownership
5 2 (2.67%) Data Protection Act
5 2 (2.67%) IoT
5 2 (2.67%) Java Card
6 1 (1.33%) Analytical Mindset
6 1 (1.33%) Data Structures
6 1 (1.33%) Onboarding
6 1 (1.33%) Podcast
6 1 (1.33%) Video\Live Streaming
6 1 (1.33%) Web Conferencing
Processes & Methodologies
1 47 (62.67%) Analytics
2 24 (32.00%) AI
3 23 (30.67%) CRM
4 21 (28.00%) Agile
5 19 (25.33%) Machine Learning
6 18 (24.00%) Roadmaps
7 17 (22.67%) Data Science
8 16 (21.33%) Customer Experience
9 14 (18.67%) A/B Testing
10 13 (17.33%) Stakeholder Management
11 11 (14.67%) Customer Engagement
11 11 (14.67%) User Experience
12 10 (13.33%) Customer Insight
12 10 (13.33%) Strategic Thinking
12 10 (13.33%) Workshop Facilitation
13 8 (10.67%) Data Management
13 8 (10.67%) Data Modelling
13 8 (10.67%) Generative AI
13 8 (10.67%) Use Case
14 7 (9.33%) Performance Optimisation
Programming Languages
1 19 (25.33%) SQL
2 16 (21.33%) Python
3 6 (8.00%) Java
4 5 (6.67%) R
5 2 (2.67%) C
5 2 (2.67%) C++
6 1 (1.33%) JavaScript
Qualifications
1 8 (10.67%) Security Cleared
2 7 (9.33%) SC Cleared
3 6 (8.00%) Degree
4 3 (4.00%) Computer Science Degree
4 3 (4.00%) DV Cleared
4 3 (4.00%) Master's Degree
5 2 (2.67%) MBA
6 1 (1.33%) PMI Certification
6 1 (1.33%) PMP
Quality Assurance & Compliance
1 11 (14.67%) QA
2 9 (12.00%) GDPR
3 4 (5.33%) Accessibility
4 3 (4.00%) Data Quality
5 2 (2.67%) PERC
6 1 (1.33%) Actionable Recommendations
Vendors
1 19 (25.33%) Salesforce
2 14 (18.67%) Adobe
3 13 (17.33%) Salesforce Marketing Cloud
4 6 (8.00%) Google
5 4 (5.33%) Amplitude
5 4 (5.33%) Pardot
6 3 (4.00%) Apple
7 2 (2.67%) Braze
7 2 (2.67%) Databricks
7 2 (2.67%) Microsoft
7 2 (2.67%) Oracle
7 2 (2.67%) Pega
7 2 (2.67%) Thales
8 1 (1.33%) Cognizant
8 1 (1.33%) Optimizely