Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 22 January 2026, with comparisons to the same periods in the previous two years.

6 months to
22 Jan 2026
Same period 2025 Same period 2024
Rank 300 331 348
Rank change year-on-year +31 +17 +122
Contract jobs citing Personalization 84 32 48
As % of all contract jobs in London 0.58% 0.23% 0.27%
As % of the Processes & Methodologies category 0.63% 0.25% 0.30%
Number of daily rates quoted 51 13 32
10th Percentile £204 £370 £244
25th Percentile £371 £400 £553
Median daily rate (50th Percentile) £425 £500 £663
Median % change year-on-year -15.00% -24.53% +6.00%
75th Percentile £619 £700 £700
90th Percentile £775 £783 £762
England median daily rate £433 £415 £675
% change year-on-year +4.22% -38.52% +10.20%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 13,320 12,644 16,077
As % of all contract IT jobs advertised in London 91.20% 90.45% 88.89%
Number of daily rates quoted 8,835 8,066 11,489
10th Percentile £350 £350 £350
25th Percentile £425 £450 £450
Median daily rate (50th Percentile) £525 £550 £555
Median % change year-on-year -4.55% -0.90% -7.50%
75th Percentile £650 £675 £675
90th Percentile £750 £800 £788
England median daily rate £500 £525 £535
% change year-on-year -4.76% -1.87% -2.73%
Number of hourly rates quoted 221 159 292
10th Percentile £18.25 £20.60 £16.25
25th Percentile £24.61 £24.66 £19.83
Median hourly rate £34.00 £35.00 £30.63
Median % change year-on-year -2.86% +14.29% -14.34%
75th Percentile £56.00 £53.75 £53.75
90th Percentile £72.00 £80.15 £73.56
England median hourly rate £25.15 £34.50 £38.00
% change year-on-year -27.10% -9.21% +8.57%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 22 January 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 22 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +6 8 £550 +46.67% 30
East London - 1 £388 - 23
West London - 1 £413 - 34
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (7.14%) CMS
1 6 (7.14%) Drupal
1 6 (7.14%) Sitecore CMS
2 5 (5.95%) Adobe Experience Manager
3 4 (4.76%) SharePoint
4 3 (3.57%) Confluence
5 1 (1.19%) Apache Airflow
5 1 (1.19%) nginx
Business Applications
1 1 (1.19%) Oracle Applications
1 1 (1.19%) Oracle EBS
1 1 (1.19%) Oracle EBS R12
1 1 (1.19%) Oracle Procure-to-Pay
1 1 (1.19%) Salesforce CRM
Cloud Services
1 9 (10.71%) AWS
2 8 (9.52%) Contentsquare
3 7 (8.33%) Dynamics 365
4 6 (7.14%) Contentful
4 6 (7.14%) GCP
5 5 (5.95%) Azure
6 4 (4.76%) Vertex AI
7 3 (3.57%) AWS Elastic Beanstalk
7 3 (3.57%) GitHub
8 2 (2.38%) Amazon SageMaker
8 2 (2.38%) dbt
8 2 (2.38%) Dialogflow
8 2 (2.38%) Google Tag Manager
8 2 (2.38%) Power Platform
8 2 (2.38%) SaaS
9 1 (1.19%) Adobe Analytics
9 1 (1.19%) Amazon Bedrock
9 1 (1.19%) Anthropic Claude
9 1 (1.19%) Cloud Functions
9 1 (1.19%) IBM Watson
Communications & Networking
1 17 (20.24%) SMS
2 3 (3.57%) 3GPP
2 3 (3.57%) MVNO
2 3 (3.57%) Network Security
2 3 (3.57%) SMPP
Database & Business Intelligence
1 6 (7.14%) Metadata
1 6 (7.14%) RDBMS
1 6 (7.14%) Relational Database
2 4 (4.76%) Tableau
3 3 (3.57%) Mixpanel
4 2 (2.38%) BigQuery
4 2 (2.38%) Looker
4 2 (2.38%) Power BI
5 1 (1.19%) Data Warehouse
5 1 (1.19%) PostgreSQL
Development Applications
1 3 (3.57%) MLflow
1 3 (3.57%) Visual Website Optimizer
2 1 (1.19%) Browser DevTools
2 1 (1.19%) Git
General
1 33 (39.29%) Social Skills
2 32 (38.10%) Marketing
3 26 (30.95%) Analytical Skills
4 10 (11.90%) Documentation Skills
5 9 (10.71%) Retail
6 8 (9.52%) Public Sector
7 7 (8.33%) Finance
8 5 (5.95%) Telecoms
9 3 (3.57%) Legal
10 2 (2.38%) Inclusion and Diversity
10 2 (2.38%) Organisational Skills
11 1 (1.19%) Advertising
11 1 (1.19%) Banking
11 1 (1.19%) Influencing Skills
11 1 (1.19%) Manufacturing
11 1 (1.19%) Military
Job Titles
1 16 (19.05%) Senior
2 15 (17.86%) Developer
3 8 (9.52%) Consultant
4 7 (8.33%) Dynamics 365 Consultant
4 7 (8.33%) Functional Consultant
4 7 (8.33%) Product Manager
5 6 (7.14%) Artificial Intelligence Engineer
5 6 (7.14%) Senior Manager
5 6 (7.14%) Senior Product Manager
6 5 (5.95%) CRM Specialist
6 5 (5.95%) Lead
7 4 (4.76%) Architect
7 4 (4.76%) Marketing Manager
7 4 (4.76%) Marketing Specialist
8 3 (3.57%) Project Manager
9 2 (2.38%) Analyst
9 2 (2.38%) Business Analyst
9 2 (2.38%) Designer
9 2 (2.38%) Senior Designer
9 2 (2.38%) Technical Leader
Libraries, Frameworks & Software Standards
1 15 (17.86%) HTML
2 12 (14.29%) CSS
3 8 (9.52%) JSON
3 8 (9.52%) REST
4 6 (7.14%) VML
5 4 (4.76%) FastAPI
6 3 (3.57%) RESTful
6 3 (3.57%) SQLAlchemy
7 2 (2.38%) HTML5 Canvas
7 2 (2.38%) Hugging Face
7 2 (2.38%) PyTorch
7 2 (2.38%) scikit-learn
7 2 (2.38%) SOAP
7 2 (2.38%) TensorFlow
8 1 (1.19%) Core Data
8 1 (1.19%) GraphQL
8 1 (1.19%) Laravel
8 1 (1.19%) OAuth2
8 1 (1.19%) Ray
8 1 (1.19%) SwiftUI
Miscellaneous
1 13 (15.48%) Analytical Mindset
2 7 (8.33%) Marketing Technology
3 6 (7.14%) Taxonomies
4 5 (5.95%) Mobile App
5 4 (4.76%) Java Card
6 3 (3.57%) Cloud Native
6 3 (3.57%) IoT
6 3 (3.57%) Onboarding
7 1 (1.19%) Algorithms
7 1 (1.19%) Data Protection Act
7 1 (1.19%) Digital Media
7 1 (1.19%) EMV
7 1 (1.19%) Legacy Systems
7 1 (1.19%) Podcast
Operating Systems
1 2 (2.38%) Android
1 2 (2.38%) Apple iOS
1 2 (2.38%) Unix
2 1 (1.19%) Linux
Processes & Methodologies
1 37 (44.05%) Analytics
2 25 (29.76%) Agile
3 19 (22.62%) Stakeholder Management
4 17 (20.24%) A/B Testing
4 17 (20.24%) Roadmaps
5 16 (19.05%) Customer Experience
6 14 (16.67%) AI
6 14 (16.67%) CRM
6 14 (16.67%) User Experience
7 13 (15.48%) Data Science
8 11 (13.10%) Customer Insight
8 11 (13.10%) Machine Learning
9 8 (9.52%) Continuous Improvement
9 8 (9.52%) Conversion Rate Optimisation
9 8 (9.52%) Data Ingestion
9 8 (9.52%) Digital Optimization
9 8 (9.52%) Generative AI
10 7 (8.33%) Data Modelling
10 7 (8.33%) E-Commerce
10 7 (8.33%) Product Management
Programming Languages
1 18 (21.43%) SQL
2 14 (16.67%) Python
3 9 (10.71%) JavaScript
4 6 (7.14%) Java
5 3 (3.57%) C
5 3 (3.57%) C++
6 2 (2.38%) R
7 1 (1.19%) PHP
7 1 (1.19%) PL/SQL
7 1 (1.19%) Shell Script
7 1 (1.19%) Swift
Qualifications
1 9 (10.71%) Security Cleared
2 5 (5.95%) SC Cleared
3 4 (4.76%) Degree
4 1 (1.19%) BPSS Clearance
4 1 (1.19%) Computer Science Degree
4 1 (1.19%) PMI Certification
4 1 (1.19%) PMP
Quality Assurance & Compliance
1 12 (14.29%) QA
2 10 (11.90%) GDPR
3 4 (4.76%) California Consumer Privacy Act
4 3 (3.57%) Accessibility
5 2 (2.38%) Data Quality
6 1 (1.19%) HIPAA
6 1 (1.19%) SOC 2
6 1 (1.19%) WCAG
Systems Management
1 1 (1.19%) Kubeflow
1 1 (1.19%) Single Sign-On
Vendors
1 16 (19.05%) Adobe
2 15 (17.86%) Salesforce
3 10 (11.90%) Optimizely
4 8 (9.52%) Salesforce Marketing Cloud
5 6 (7.14%) Sitecore
6 4 (4.76%) Google
6 4 (4.76%) Tealium
7 3 (3.57%) Amplitude
7 3 (3.57%) Thales
8 2 (2.38%) Microsoft
8 2 (2.38%) mParticle
8 2 (2.38%) OneTrust
8 2 (2.38%) Pega
9 1 (1.19%) IBM
9 1 (1.19%) Oracle