Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 12 November 2025, with comparisons to the same periods in the previous two years.

6 months to
12 Nov 2025
Same period 2024 Same period 2023
Rank 301 337 380
Rank change year-on-year +36 +43 +127
Contract jobs citing Personalization 71 43 36
As % of all contract jobs in London 0.51% 0.28% 0.18%
As % of the Processes & Methodologies category 0.55% 0.31% 0.20%
Number of daily rates quoted 43 18 26
10th Percentile £291 £363 £488
25th Percentile £371 £436 £638
Median daily rate (50th Percentile) £496 £550 £688
Median % change year-on-year -9.82% -20.06% +14.67%
75th Percentile £619 £709 £710
90th Percentile £645 £808 £838
England median daily rate £425 £525 £688
% change year-on-year -19.05% -23.69% +10.08%

All Process and Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 12,911 13,825 18,066
As % of all contract IT jobs advertised in London 92.43% 89.13% 89.67%
Number of daily rates quoted 8,500 8,906 13,005
10th Percentile £331 £350 £356
25th Percentile £425 £450 £463
Median daily rate (50th Percentile) £538 £550 £575
Median % change year-on-year -2.27% -4.35% -2.13%
75th Percentile £663 £675 £688
90th Percentile £775 £800 £800
England median daily rate £508 £525 £547
% change year-on-year -3.33% -4.02% -0.55%
Number of hourly rates quoted 258 165 248
10th Percentile £17.98 £17.35 £18.55
25th Percentile £25.00 £23.80 £21.44
Median hourly rate £29.50 £37.50 £37.50
Median % change year-on-year -21.33% - -
75th Percentile £47.00 £55.75 £60.44
90th Percentile £65.75 £80.45 £77.50
England median hourly rate £25.15 £36.00 £44.50
% change year-on-year -30.14% -19.10% +27.14%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 12 November 2025.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 12 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +6 7 £550 - 54
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (7.04%) Adobe Experience Manager
1 5 (7.04%) CMS
1 5 (7.04%) Drupal
1 5 (7.04%) Sitecore CMS
2 4 (5.63%) Apache Airflow
2 4 (5.63%) Confluence
2 4 (5.63%) SharePoint
3 1 (1.41%) nginx
Business Applications
1 1 (1.41%) Oracle Applications
1 1 (1.41%) Oracle EBS
1 1 (1.41%) Oracle EBS R12
1 1 (1.41%) Oracle Procure-to-Pay
1 1 (1.41%) Salesforce CRM
Cloud Services
1 10 (14.08%) GCP
2 9 (12.68%) AWS
3 8 (11.27%) Contentsquare
4 7 (9.86%) Vertex AI
5 5 (7.04%) Azure
5 5 (7.04%) Contentful
6 4 (5.63%) dbt
7 3 (4.23%) AWS Elastic Beanstalk
7 3 (4.23%) Dialogflow
7 3 (4.23%) GitHub
7 3 (4.23%) SaaS
8 2 (2.82%) Google Tag Manager
8 2 (2.82%) Power Platform
9 1 (1.41%) Amazon Bedrock
9 1 (1.41%) Anthropic Claude
9 1 (1.41%) Cloud Functions
9 1 (1.41%) Google Ads
9 1 (1.41%) Google Data Studio
9 1 (1.41%) Google Kubernetes Engine
9 1 (1.41%) IBM Watson
Communications & Networking
1 6 (8.45%) SMS
2 1 (1.41%) HDSL
2 1 (1.41%) HTTP
Database & Business Intelligence
1 5 (7.04%) BigQuery
1 5 (7.04%) Metadata
1 5 (7.04%) Tableau
2 4 (5.63%) Data Warehouse
3 3 (4.23%) Mixpanel
4 2 (2.82%) Looker
4 2 (2.82%) Power BI
5 1 (1.41%) Apache Cassandra
5 1 (1.41%) Big Data
5 1 (1.41%) Elasticsearch
5 1 (1.41%) PostgreSQL
Development Applications
1 5 (7.04%) MLflow
2 3 (4.23%) Visual Website Optimizer
3 2 (2.82%) JIRA
4 1 (1.41%) Browser DevTools
4 1 (1.41%) Git
General
1 29 (40.85%) Social Skills
2 26 (36.62%) Marketing
3 23 (32.39%) Analytical Skills
4 11 (15.49%) Retail
5 6 (8.45%) Finance
5 6 (8.45%) Public Sector
6 5 (7.04%) Advertising
7 4 (5.63%) Documentation Skills
8 3 (4.23%) Legal
9 2 (2.82%) Banking
9 2 (2.82%) Organisational Skills
9 2 (2.82%) Telecoms
10 1 (1.41%) Corporate Banking
10 1 (1.41%) Inclusion and Diversity
10 1 (1.41%) Influencing Skills
10 1 (1.41%) Investment Banking
10 1 (1.41%) Manufacturing
10 1 (1.41%) Military
10 1 (1.41%) Retail Banking
Job Titles
1 13 (18.31%) Senior
2 10 (14.08%) Product Manager
3 6 (8.45%) Artificial Intelligence Engineer
3 6 (8.45%) Developer
3 6 (8.45%) Senior Manager
3 6 (8.45%) Senior Product Manager
4 5 (7.04%) Architect
4 5 (7.04%) Lead
5 4 (5.63%) Analyst
5 4 (5.63%) CRM Specialist
5 4 (5.63%) Marketing Manager
5 4 (5.63%) Marketing Specialist
6 2 (2.82%) Artificial Intelligence Developer
6 2 (2.82%) Business Analyst
6 2 (2.82%) Consultant
6 2 (2.82%) Data Analyst
6 2 (2.82%) Pega Architect
6 2 (2.82%) Pensions Analyst
6 2 (2.82%) Product Owner
6 2 (2.82%) Project Manager
Libraries, Frameworks & Software Standards
1 6 (8.45%) HTML
2 5 (7.04%) VML
3 4 (5.63%) CSS
3 4 (5.63%) FastAPI
3 4 (5.63%) RESTful
4 3 (4.23%) SQLAlchemy
5 2 (2.82%) HTML5 Canvas
5 2 (2.82%) Hugging Face
5 2 (2.82%) JSON
5 2 (2.82%) PyTorch
5 2 (2.82%) REST
5 2 (2.82%) SOAP
5 2 (2.82%) TensorFlow
6 1 (1.41%) Core Data
6 1 (1.41%) Faiss
6 1 (1.41%) Google JAX
6 1 (1.41%) GraphQL
6 1 (1.41%) JAX
6 1 (1.41%) LangChain
6 1 (1.41%) SwiftUI
Miscellaneous
1 13 (18.31%) Analytical Mindset
2 9 (12.68%) Marketing Technology
3 6 (8.45%) Cloud Native
3 6 (8.45%) Mobile App
4 5 (7.04%) Taxonomies
5 4 (5.63%) Digital Media
6 3 (4.23%) Algorithms
6 3 (4.23%) Onboarding
7 2 (2.82%) Product Ownership
8 1 (1.41%) AI Agents
8 1 (1.41%) EMV
8 1 (1.41%) EPoS
8 1 (1.41%) Java Card
8 1 (1.41%) Legacy Systems
Operating Systems
1 2 (2.82%) Android
1 2 (2.82%) Apple iOS
1 2 (2.82%) Unix
2 1 (1.41%) Linux
Processes & Methodologies
1 32 (45.07%) Analytics
2 30 (42.25%) Agile
3 24 (33.80%) Roadmaps
3 24 (33.80%) Stakeholder Management
4 18 (25.35%) AI
5 16 (22.54%) A/B Testing
5 16 (22.54%) Customer Experience
5 16 (22.54%) Machine Learning
6 15 (21.13%) Data Science
7 14 (19.72%) User Experience
8 11 (15.49%) CRM
9 10 (14.08%) Product Management
10 9 (12.68%) Conversion Rate Optimisation
11 8 (11.27%) Digital Optimization
11 8 (11.27%) E-Commerce
11 8 (11.27%) Generative AI
12 7 (9.86%) Continuous Improvement
12 7 (9.86%) Data Modelling
12 7 (9.86%) MLOps
13 6 (8.45%) User Stories
Programming Languages
1 12 (16.90%) Python
2 11 (15.49%) SQL
3 3 (4.23%) JavaScript
4 2 (2.82%) Java
4 2 (2.82%) R
5 1 (1.41%) PHP
5 1 (1.41%) PL/SQL
5 1 (1.41%) Scala
5 1 (1.41%) Shell Script
5 1 (1.41%) Swift
Qualifications
1 7 (9.86%) Security Cleared
2 6 (8.45%) Degree
3 5 (7.04%) SC Cleared
4 2 (2.82%) Computer Science Degree
4 2 (2.82%) Master's Degree
5 1 (1.41%) BPSS Clearance
5 1 (1.41%) PMI Certification
5 1 (1.41%) PMP
Quality Assurance & Compliance
1 11 (15.49%) GDPR
2 9 (12.68%) QA
3 4 (5.63%) California Consumer Privacy Act
3 4 (5.63%) Data Quality
4 3 (4.23%) Accessibility
5 1 (1.41%) HIPAA
5 1 (1.41%) SOC 2
5 1 (1.41%) WCAG
System Software
1 1 (1.41%) Docker
Systems Management
1 4 (5.63%) Kubeflow
2 1 (1.41%) Kubernetes
2 1 (1.41%) Single Sign-On
Vendors
1 14 (19.72%) Salesforce
2 10 (14.08%) Adobe
3 9 (12.68%) Optimizely
4 6 (8.45%) Google
4 6 (8.45%) Salesforce Marketing Cloud
5 5 (7.04%) Sitecore
6 4 (5.63%) Tealium
7 3 (4.23%) Amplitude
8 2 (2.82%) Microsoft
8 2 (2.82%) mParticle
8 2 (2.82%) OneTrust
8 2 (2.82%) Oracle
8 2 (2.82%) Pega
9 1 (1.41%) Facebook
9 1 (1.41%) IBM
9 1 (1.41%) Typelevel