Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 11 April 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Apr 2026
Same period 2025 Same period 2024
Rank 342 308 313
Rank change year-on-year -34 +5 +124
Contract jobs citing Personalization 79 40 65
As % of all contract jobs in London 0.46% 0.32% 0.36%
As % of the Processes & Methodologies category 0.51% 0.35% 0.41%
Number of daily rates quoted 42 25 41
10th Percentile £204 £355 £350
25th Percentile £371 £363 £500
Median daily rate (50th Percentile) £450 £500 £563
Median % change year-on-year -10.00% -11.11% -13.46%
75th Percentile £600 £625 £688
90th Percentile £824 £765 £763
England median daily rate £475 £500 £600
% change year-on-year -5.00% -16.67% -
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 15,419 11,590 15,847
As % of all contract IT jobs advertised in London 89.17% 91.69% 88.25%
Number of daily rates quoted 10,329 7,865 11,333
10th Percentile £353 £350 £338
25th Percentile £425 £445 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -6.38%
75th Percentile £650 £688 £675
90th Percentile £758 £800 £790
England median daily rate £505 £525 £525
% change year-on-year -3.81% - -4.55%
Number of hourly rates quoted 249 165 335
10th Percentile £18.25 £18.11 £15.97
25th Percentile £22.41 £24.18 £19.74
Median hourly rate £35.50 £35.00 £30.00
Median % change year-on-year +1.43% +16.67% -23.08%
75th Percentile £56.00 £50.75 £49.94
90th Percentile £72.50 £64.50 £66.90
England median hourly rate £40.52 £32.05 £33.78
% change year-on-year +26.43% -5.11% -9.93%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 11 April 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 11 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -9 12 £600 +60.00% 22
East London - 1 £388 - 2
West London - 1 £413 - 1
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (8.86%) CMS
2 6 (7.59%) Adobe Experience Manager
2 6 (7.59%) Drupal
2 6 (7.59%) Sitecore CMS
3 1 (1.27%) Confluence
3 1 (1.27%) SharePoint
Applications
1 2 (2.53%) Chatbot
1 2 (2.53%) Microsoft PowerPoint
2 1 (1.27%) MS Visio
Business Applications
1 2 (2.53%) Salesforce CRM
2 1 (1.27%) Dynamics CRM
Cloud Services
1 8 (10.13%) Dynamics 365
2 6 (7.59%) AWS
2 6 (7.59%) Contentful
3 5 (6.33%) Azure
3 5 (6.33%) Contentsquare
3 5 (6.33%) GCP
3 5 (6.33%) Power Platform
4 2 (2.53%) Adobe Analytics
4 2 (2.53%) Google Analytics
4 2 (2.53%) Google Tag Manager
5 1 (1.27%) Amazon SageMaker
5 1 (1.27%) AWS Elastic Beanstalk
5 1 (1.27%) dbt
5 1 (1.27%) Dialogflow
5 1 (1.27%) Figma
5 1 (1.27%) GitHub
5 1 (1.27%) IBM Watson
5 1 (1.27%) Lucidchart
5 1 (1.27%) Salesforce Commerce Cloud
5 1 (1.27%) Vertex AI
Communications & Networking
1 14 (17.72%) SMS
2 3 (3.80%) 3GPP
2 3 (3.80%) MVNO
2 3 (3.80%) Network Security
2 3 (3.80%) SMPP
Database & Business Intelligence
1 7 (8.86%) Metadata
2 6 (7.59%) RDBMS
2 6 (7.59%) Relational Database
3 5 (6.33%) Looker
3 5 (6.33%) Mixpanel
3 5 (6.33%) Power BI
3 5 (6.33%) Tableau
4 3 (3.80%) BigQuery
Development Applications
1 1 (1.27%) JIRA
1 1 (1.27%) MLflow
General
1 39 (49.37%) Marketing
2 36 (45.57%) Social Skills
3 21 (26.58%) Analytical Skills
4 10 (12.66%) Finance
5 8 (10.13%) Documentation Skills
6 5 (6.33%) Public Sector
7 4 (5.06%) Legal
7 4 (5.06%) Retail
7 4 (5.06%) Telecoms
8 2 (2.53%) Banking
8 2 (2.53%) Corporate Banking
8 2 (2.53%) Investment Banking
8 2 (2.53%) Retail Banking
9 1 (1.27%) Inclusion and Diversity
9 1 (1.27%) Publishing
Job Titles
1 11 (13.92%) Consultant
1 11 (13.92%) Developer
1 11 (13.92%) Senior
2 8 (10.13%) Architect
3 7 (8.86%) Dynamics 365 Consultant
3 7 (8.86%) Functional Consultant
4 5 (6.33%) Analyst
4 5 (6.33%) Marketing Manager
5 4 (5.06%) Artificial Intelligence Engineer
6 3 (3.80%) CRM Specialist
6 3 (3.80%) Data Scientist
6 3 (3.80%) Designer
6 3 (3.80%) Lead
6 3 (3.80%) Product Manager
6 3 (3.80%) Project Manager
6 3 (3.80%) Senior Data Scientist
7 2 (2.53%) Marketing Project Manager
7 2 (2.53%) Salesforce Engineer
7 2 (2.53%) Salesforce Project Manager
7 2 (2.53%) Senior Designer
Libraries, Frameworks & Software Standards
1 12 (15.19%) HTML
2 9 (11.39%) CSS
3 8 (10.13%) REST
4 6 (7.59%) JSON
4 6 (7.59%) VML
5 3 (3.80%) PySpark
6 2 (2.53%) FastAPI
7 1 (1.27%) Flutter
7 1 (1.27%) GraphQL
7 1 (1.27%) Hugging Face
7 1 (1.27%) OAuth
7 1 (1.27%) OAuth2
7 1 (1.27%) OpenID
7 1 (1.27%) PyTorch
7 1 (1.27%) Ray
7 1 (1.27%) React Native
7 1 (1.27%) RESTful
7 1 (1.27%) scikit-learn
7 1 (1.27%) SQLAlchemy
7 1 (1.27%) TensorFlow
Miscellaneous
1 9 (11.39%) Marketing Technology
2 7 (8.86%) Analytical Mindset
2 7 (8.86%) Taxonomies
3 3 (3.80%) IoT
3 3 (3.80%) Java Card
3 3 (3.80%) Mobile App
3 3 (3.80%) Onboarding
3 3 (3.80%) Product Ownership
4 2 (2.53%) Cloud Native
5 1 (1.27%) Data Protection Act
5 1 (1.27%) Podcast
Processes & Methodologies
1 40 (50.63%) Analytics
2 16 (20.25%) A/B Testing
2 16 (20.25%) Agile
3 15 (18.99%) AI
4 14 (17.72%) Roadmaps
5 13 (16.46%) Data Science
6 12 (15.19%) CRM
6 12 (15.19%) Customer Insight
7 11 (13.92%) Customer Experience
7 11 (13.92%) Machine Learning
7 11 (13.92%) Stakeholder Management
8 9 (11.39%) Generative AI
9 8 (10.13%) Data Modelling
9 8 (10.13%) User Experience
10 7 (8.86%) Conversion Rate Optimisation
10 7 (8.86%) Domain Models
10 7 (8.86%) Event-Driven
10 7 (8.86%) User Acceptance Testing
10 7 (8.86%) Visualisation
11 6 (7.59%) LLM
Programming Languages
1 22 (27.85%) SQL
2 16 (20.25%) Python
3 8 (10.13%) JavaScript
4 7 (8.86%) Java
5 5 (6.33%) R
6 3 (3.80%) C
6 3 (3.80%) C++
Qualifications
1 5 (6.33%) Degree
1 5 (6.33%) Security Cleared
2 2 (2.53%) Computer Science Degree
2 2 (2.53%) Master's Degree
2 2 (2.53%) PMI Certification
2 2 (2.53%) PMP
2 2 (2.53%) SC Cleared
3 1 (1.27%) MBA
Quality Assurance & Compliance
1 9 (11.39%) QA
2 7 (8.86%) GDPR
3 2 (2.53%) California Consumer Privacy Act
3 2 (2.53%) Data Quality
4 1 (1.27%) HIPAA
4 1 (1.27%) SOC 2
Systems Management
1 1 (1.27%) Single Sign-On
Vendors
1 19 (24.05%) Adobe
2 10 (12.66%) Salesforce
3 8 (10.13%) Google
3 8 (10.13%) Optimizely
4 7 (8.86%) Salesforce Marketing Cloud
5 6 (7.59%) Sitecore
6 5 (6.33%) Amplitude
7 3 (3.80%) Apple
7 3 (3.80%) Braze
7 3 (3.80%) Thales
8 2 (2.53%) Microsoft
8 2 (2.53%) OneTrust
8 2 (2.53%) Tealium
9 1 (1.27%) IBM
9 1 (1.27%) Oracle
9 1 (1.27%) Pega