Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 17 October 2025, with comparisons to the same periods in the previous two years.

6 months to
17 Oct 2025
Same period 2024 Same period 2023
Rank 314 328 396
Rank change year-on-year +14 +68 +108
Contract jobs citing Personalization 57 50 45
As % of all contract jobs in London 0.43% 0.31% 0.22%
As % of the Processes & Methodologies category 0.46% 0.35% 0.24%
Number of daily rates quoted 36 24 35
10th Percentile £283 £340 £530
25th Percentile £369 £412 £638
Median daily rate (50th Percentile) £513 £531 £700
Median % change year-on-year -3.53% -24.11% +12.00%
75th Percentile £625 £616 £813
90th Percentile £663 £790 £925
England median daily rate £450 £475 £700
% change year-on-year -5.26% -32.14% +16.67%

All Process and Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 12,397 14,279 18,793
As % of all contract IT jobs advertised in London 92.51% 89.25% 90.06%
Number of daily rates quoted 8,181 9,248 13,594
10th Percentile £335 £350 £363
25th Percentile £425 £450 £463
Median daily rate (50th Percentile) £540 £550 £575
Median % change year-on-year -1.82% -4.35% -2.13%
75th Percentile £664 £675 £690
90th Percentile £775 £800 £800
England median daily rate £510 £525 £550
% change year-on-year -2.86% -4.55% -
Number of hourly rates quoted 241 175 229
10th Percentile £18.25 £17.70 £18.50
25th Percentile £25.04 £24.17 £21.75
Median hourly rate £30.50 £37.50 £40.00
Median % change year-on-year -18.67% -6.25% +5.44%
75th Percentile £48.00 £58.13 £63.75
90th Percentile £65.00 £78.75 £76.50
England median hourly rate £25.15 £42.50 £45.00
% change year-on-year -40.82% -5.56% +33.65%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 17 October 2025.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 17 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +2 7 £550 - 27
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (8.77%) Adobe Experience Manager
1 5 (8.77%) Apache Airflow
2 4 (7.02%) Confluence
2 4 (7.02%) SharePoint
3 1 (1.75%) Apache Spark
3 1 (1.75%) CMS
3 1 (1.75%) Drupal
3 1 (1.75%) nginx
3 1 (1.75%) Sitecore CMS
Applications
1 1 (1.75%) Microsoft Excel
Business Applications
1 1 (1.75%) Oracle Applications
1 1 (1.75%) Oracle EBS
1 1 (1.75%) Oracle EBS R12
1 1 (1.75%) Oracle Procure-to-Pay
Cloud Services
1 8 (14.04%) AWS
1 8 (14.04%) GCP
2 7 (12.28%) Vertex AI
3 5 (8.77%) Contentsquare
4 4 (7.02%) dbt
5 3 (5.26%) AWS Elastic Beanstalk
5 3 (5.26%) Azure
5 3 (5.26%) GitHub
5 3 (5.26%) Power Platform
5 3 (5.26%) SaaS
6 2 (3.51%) Amazon SageMaker
6 2 (3.51%) Dialogflow
7 1 (1.75%) Amazon Bedrock
7 1 (1.75%) Anthropic Claude
7 1 (1.75%) AWS Step Functions
7 1 (1.75%) Cloud Functions
7 1 (1.75%) Contentful
7 1 (1.75%) Figma
7 1 (1.75%) Google Data Studio
7 1 (1.75%) Google Kubernetes Engine
Communications & Networking
1 6 (10.53%) SMS
2 1 (1.75%) HDSL
2 1 (1.75%) HTTP
Database & Business Intelligence
1 6 (10.53%) Tableau
2 5 (8.77%) BigQuery
3 4 (7.02%) Data Warehouse
4 3 (5.26%) Mixpanel
4 3 (5.26%) Power BI
5 2 (3.51%) Looker
6 1 (1.75%) Amazon Redshift
6 1 (1.75%) Apache Cassandra
6 1 (1.75%) Apache Hive
6 1 (1.75%) Big Data
6 1 (1.75%) Elasticsearch
6 1 (1.75%) Hadoop
6 1 (1.75%) Metadata
6 1 (1.75%) MySQL
6 1 (1.75%) PostgreSQL
Development Applications
1 5 (8.77%) MLflow
2 3 (5.26%) Visual Website Optimizer
3 2 (3.51%) JIRA
4 1 (1.75%) Browser DevTools
4 1 (1.75%) Git
General
1 21 (36.84%) Marketing
1 21 (36.84%) Social Skills
2 17 (29.82%) Analytical Skills
3 13 (22.81%) Retail
4 7 (12.28%) Finance
5 5 (8.77%) Advertising
5 5 (8.77%) Public Sector
6 4 (7.02%) Documentation Skills
7 3 (5.26%) Banking
8 2 (3.51%) Influencing Skills
8 2 (3.51%) Organisational Skills
9 1 (1.75%) Corporate Banking
9 1 (1.75%) Inclusion and Diversity
9 1 (1.75%) Investment Banking
9 1 (1.75%) Legal
9 1 (1.75%) Manufacturing
9 1 (1.75%) Military
9 1 (1.75%) Presentation Skills
9 1 (1.75%) Retail Banking
9 1 (1.75%) Telecoms
Job Titles
1 10 (17.54%) Product Manager
2 8 (14.04%) Senior
3 6 (10.53%) Artificial Intelligence Engineer
3 6 (10.53%) Senior Manager
3 6 (10.53%) Senior Product Manager
4 5 (8.77%) Lead
5 4 (7.02%) Architect
5 4 (7.02%) CRM Specialist
5 4 (7.02%) Developer
5 4 (7.02%) Marketing Specialist
6 3 (5.26%) Analyst
6 3 (5.26%) Data Analyst
6 3 (5.26%) Marketing Manager
7 2 (3.51%) Consultant
7 2 (3.51%) Data Engineer
7 2 (3.51%) Pensions Analyst
7 2 (3.51%) Product Analyst
7 2 (3.51%) Product Owner
7 2 (3.51%) Solutions Architect
7 2 (3.51%) Technical Leader
Libraries, Frameworks & Software Standards
1 4 (7.02%) CSS
1 4 (7.02%) FastAPI
1 4 (7.02%) HTML
1 4 (7.02%) RESTful
2 3 (5.26%) SQLAlchemy
2 3 (5.26%) TensorFlow
3 2 (3.51%) HTML5 Canvas
3 2 (3.51%) Hugging Face
3 2 (3.51%) JSON
3 2 (3.51%) Kafka
3 2 (3.51%) PySpark
3 2 (3.51%) PyTorch
4 1 (1.75%) Core Data
4 1 (1.75%) Faiss
4 1 (1.75%) Google JAX
4 1 (1.75%) GraphQL
4 1 (1.75%) JAX
4 1 (1.75%) LangChain
4 1 (1.75%) OpenID
4 1 (1.75%) SwiftUI
Miscellaneous
1 8 (14.04%) Analytical Mindset
2 7 (12.28%) Cloud Native
3 6 (10.53%) Marketing Technology
4 4 (7.02%) Algorithms
4 4 (7.02%) Digital Media
4 4 (7.02%) Mobile App
4 4 (7.02%) Product Ownership
5 1 (1.75%) AI Agents
5 1 (1.75%) Credit Risk
5 1 (1.75%) EMV
5 1 (1.75%) EPoS
5 1 (1.75%) Java Card
5 1 (1.75%) Legacy Systems
5 1 (1.75%) Onboarding
5 1 (1.75%) Self-Motivation
5 1 (1.75%) Taxonomies
Operating Systems
1 2 (3.51%) Android
1 2 (3.51%) Apple iOS
1 2 (3.51%) Unix
2 1 (1.75%) Linux
Processes & Methodologies
1 30 (52.63%) Agile
2 27 (47.37%) Analytics
3 20 (35.09%) Roadmaps
4 18 (31.58%) Machine Learning
5 17 (29.82%) AI
5 17 (29.82%) Data Science
6 16 (28.07%) Customer Experience
6 16 (28.07%) Stakeholder Management
7 12 (21.05%) A/B Testing
7 12 (21.05%) User Experience
8 10 (17.54%) CRM
8 10 (17.54%) Product Management
9 8 (14.04%) Generative AI
9 8 (14.04%) MLOps
10 7 (12.28%) Conversion Rate Optimisation
10 7 (12.28%) Data Modelling
10 7 (12.28%) LLM
10 7 (12.28%) User Stories
11 6 (10.53%) Data Ingestion
11 6 (10.53%) Decision-Making
Programming Languages
1 14 (24.56%) Python
2 12 (21.05%) SQL
3 2 (3.51%) Java
3 2 (3.51%) JavaScript
3 2 (3.51%) R
4 1 (1.75%) PHP
4 1 (1.75%) PL/SQL
4 1 (1.75%) Scala
4 1 (1.75%) Shell Script
4 1 (1.75%) Swift
Qualifications
1 6 (10.53%) Degree
1 6 (10.53%) Security Cleared
2 5 (8.77%) SC Cleared
3 3 (5.26%) Computer Science Degree
3 3 (5.26%) Master's Degree
4 1 (1.75%) BPSS Clearance
4 1 (1.75%) PhD
Quality Assurance & Compliance
1 8 (14.04%) GDPR
1 8 (14.04%) QA
2 3 (5.26%) Accessibility
3 2 (3.51%) California Consumer Privacy Act
3 2 (3.51%) Data Quality
4 1 (1.75%) HIPAA
4 1 (1.75%) SOC 2
4 1 (1.75%) WCAG
System Software
1 2 (3.51%) Docker
Systems Management
1 4 (7.02%) Kubeflow
2 1 (1.75%) Kubernetes
2 1 (1.75%) Single Sign-On
2 1 (1.75%) Terraform
Vendors
1 13 (22.81%) Salesforce
2 9 (15.79%) Adobe
3 5 (8.77%) Optimizely
4 4 (7.02%) Salesforce Marketing Cloud
5 3 (5.26%) Amplitude
5 3 (5.26%) Google
6 2 (3.51%) Microsoft
6 2 (3.51%) mParticle
6 2 (3.51%) Oracle
6 2 (3.51%) Tealium
7 1 (1.75%) Databricks
7 1 (1.75%) Facebook
7 1 (1.75%) Pega
7 1 (1.75%) Sitecore
7 1 (1.75%) Typelevel