Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 4 July 2026, with comparisons to the same periods in the previous two years.

6 months to
4 Jul 2026
Same period 2025 Same period 2024
Rank 355 327 326
Rank change year-on-year -28 -1 +94
Contract jobs citing Personalization 78 39 73
As % of all contract jobs in London 0.40% 0.30% 0.41%
As % of the Processes & Methodologies category 0.45% 0.32% 0.47%
Number of daily rates quoted 47 26 42
10th Percentile £264 £338 £350
25th Percentile £450 £359 £414
Median daily rate (50th Percentile) £600 £515 £550
Median % change year-on-year +16.50% -6.36% -26.17%
75th Percentile £675 £619 £584
90th Percentile £730 £691 £739
England median daily rate £584 £500 £543
% change year-on-year +16.75% -7.83% -22.50%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 17,207 12,190 15,592
As % of all contract IT jobs advertised in London 88.94% 92.22% 88.49%
Number of daily rates quoted 11,434 8,142 11,106
10th Percentile £360 £331 £340
25th Percentile £438 £425 £445
Median daily rate (50th Percentile) £538 £550 £550
Median % change year-on-year -2.27% - -5.98%
75th Percentile £650 £675 £675
90th Percentile £763 £800 £800
England median daily rate £523 £515 £525
% change year-on-year +1.46% -1.90% -4.55%
Number of hourly rates quoted 265 227 296
10th Percentile £17.60 £16.50 £15.97
25th Percentile £23.16 £24.66 £20.02
Median hourly rate £37.00 £32.50 £30.00
Median % change year-on-year +13.85% +8.33% -25.47%
75th Percentile £59.00 £50.25 £48.75
90th Percentile £81.25 £63.45 £68.75
England median hourly rate £47.00 £25.15 £38.12
% change year-on-year +86.88% -34.02% +1.65%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 4 July 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 4 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -10 16 £600 +23.01% 23
West London - 2 £630 - 4
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 11 (14.10%) CMS
2 6 (7.69%) Adobe Experience Manager
3 3 (3.85%) SharePoint
4 2 (2.56%) Headless CMS
5 1 (1.28%) Apache Airflow
5 1 (1.28%) Apache Spark
5 1 (1.28%) Confluence
Applications
1 3 (3.85%) Microsoft PowerPoint
2 2 (2.56%) Chatbot
2 2 (2.56%) MS Visio
Business Applications
1 8 (10.26%) Salesforce CRM
2 2 (2.56%) Dynamics CRM
3 1 (1.28%) Workfront
Cloud Services
1 8 (10.26%) Azure
2 7 (8.97%) Power Platform
3 5 (6.41%) Dynamics 365
3 5 (6.41%) GCP
3 5 (6.41%) Salesforce Einstein
4 4 (5.13%) AWS
5 2 (2.56%) Adobe Analytics
5 2 (2.56%) Amazon SageMaker
5 2 (2.56%) Contentsquare
5 2 (2.56%) Entra ID
5 2 (2.56%) Google Analytics
5 2 (2.56%) Lucidchart
5 2 (2.56%) Microsoft 365
5 2 (2.56%) Microsoft Copilot
5 2 (2.56%) Vertex AI
5 2 (2.56%) Viva Engage
6 1 (1.28%) Azure Event Grid
6 1 (1.28%) Azure Service Bus
6 1 (1.28%) dbt
6 1 (1.28%) Google Data Studio
Communications & Networking
1 13 (16.67%) SMS
2 1 (1.28%) 3GPP
2 1 (1.28%) DKIM
2 1 (1.28%) DMARC
2 1 (1.28%) MVNO
2 1 (1.28%) Network Security
2 1 (1.28%) SMPP
Database & Business Intelligence
1 10 (12.82%) Metadata
2 6 (7.69%) Power BI
2 6 (7.69%) Tableau
3 4 (5.13%) Data Lake
3 4 (5.13%) Looker
3 4 (5.13%) Mixpanel
4 3 (3.85%) BigQuery
5 1 (1.28%) Big Data
5 1 (1.28%) Data Warehouse
5 1 (1.28%) Hadoop
Development Applications
1 2 (2.56%) JIRA
1 2 (2.56%) MLflow
General
1 47 (60.26%) Marketing
2 30 (38.46%) Social Skills
3 16 (20.51%) Retail
4 12 (15.38%) Finance
5 10 (12.82%) Analytical Skills
6 6 (7.69%) Documentation Skills
7 5 (6.41%) Presentation Skills
8 4 (5.13%) Automotive
9 3 (3.85%) Influencing Skills
10 2 (2.56%) Banking
10 2 (2.56%) Corporate Banking
10 2 (2.56%) Inclusion and Diversity
10 2 (2.56%) Investment Banking
10 2 (2.56%) Legal
10 2 (2.56%) Public Sector
10 2 (2.56%) Retail Banking
10 2 (2.56%) Telecoms
11 1 (1.28%) Advertising
11 1 (1.28%) Organisational Skills
11 1 (1.28%) Publishing
Job Titles
1 15 (19.23%) Architect
2 9 (11.54%) Developer
2 9 (11.54%) Lead
3 8 (10.26%) Cloud Developer
3 8 (10.26%) Salesforce Developer
4 7 (8.97%) Consultant
5 6 (7.69%) Marketing Manager
5 6 (7.69%) Solutions Architect
6 5 (6.41%) Data Architect
6 5 (6.41%) Enterprise Architect
6 5 (6.41%) Product Manager
7 4 (5.13%) Analyst
7 4 (5.13%) Content Strategist
7 4 (5.13%) Data Engineer
8 3 (3.85%) Data Scientist
8 3 (3.85%) Designer
8 3 (3.85%) Dynamics 365 Consultant
8 3 (3.85%) Functional Consultant
8 3 (3.85%) Marketing Specialist
9 2 (2.56%) Deployment Manager
Libraries, Frameworks & Software Standards
1 4 (5.13%) Flutter
1 4 (5.13%) React Native
1 4 (5.13%) VML
2 3 (3.85%) PySpark
2 3 (3.85%) PyTorch
2 3 (3.85%) REST
2 3 (3.85%) TensorFlow
3 2 (2.56%) Hugging Face
3 2 (2.56%) JSON
3 2 (2.56%) Kafka
3 2 (2.56%) Microsoft Graph
3 2 (2.56%) scikit-learn
4 1 (1.28%) MACH
4 1 (1.28%) Ray
4 1 (1.28%) SOAP
Miscellaneous
1 14 (17.95%) Marketing Technology
2 7 (8.97%) Taxonomies
3 6 (7.69%) Mobile App
4 4 (5.13%) Cloud Native
5 3 (3.85%) Product Ownership
6 2 (2.56%) Data Protection Act
7 1 (1.28%) Analytical Mindset
7 1 (1.28%) Data Structures
7 1 (1.28%) IoT
7 1 (1.28%) Java Card
7 1 (1.28%) Onboarding
7 1 (1.28%) Podcast
7 1 (1.28%) Video\Live Streaming
7 1 (1.28%) Web Conferencing
Processes & Methodologies
1 47 (60.26%) Analytics
2 27 (34.62%) AI
3 24 (30.77%) CRM
4 23 (29.49%) Agile
5 22 (28.21%) Roadmaps
6 21 (26.92%) Machine Learning
7 17 (21.79%) Data Science
8 16 (20.51%) Customer Experience
9 14 (17.95%) A/B Testing
9 14 (17.95%) Stakeholder Management
10 11 (14.10%) Customer Engagement
10 11 (14.10%) User Experience
11 10 (12.82%) Customer Insight
11 10 (12.82%) Generative AI
11 10 (12.82%) Strategic Thinking
12 9 (11.54%) Data Architecture
12 9 (11.54%) Data Management
12 9 (11.54%) Workshop Facilitation
13 8 (10.26%) Data Modelling
13 8 (10.26%) Use Case
Programming Languages
1 18 (23.08%) SQL
2 15 (19.23%) Python
3 6 (7.69%) Java
4 5 (6.41%) R
5 1 (1.28%) C
5 1 (1.28%) C++
5 1 (1.28%) Go
5 1 (1.28%) Scala
Qualifications
1 8 (10.26%) Security Cleared
2 7 (8.97%) Degree
2 7 (8.97%) SC Cleared
3 3 (3.85%) Computer Science Degree
3 3 (3.85%) DV Cleared
3 3 (3.85%) Master's Degree
4 2 (2.56%) MBA
5 1 (1.28%) PMI Certification
5 1 (1.28%) PMP
Quality Assurance & Compliance
1 10 (12.82%) QA
2 9 (11.54%) GDPR
3 4 (5.13%) Accessibility
4 3 (3.85%) Data Quality
5 2 (2.56%) PERC
6 1 (1.28%) Actionable Recommendations
6 1 (1.28%) PMO
Vendors
1 18 (23.08%) Salesforce
2 14 (17.95%) Adobe
3 12 (15.38%) Salesforce Marketing Cloud
4 7 (8.97%) Google
5 4 (5.13%) Amplitude
5 4 (5.13%) Microsoft
5 4 (5.13%) Pardot
6 3 (3.85%) Apple
6 3 (3.85%) Databricks
7 2 (2.56%) Braze
7 2 (2.56%) Oracle
7 2 (2.56%) Pega
8 1 (1.28%) Cognizant
8 1 (1.28%) Optimizely
8 1 (1.28%) Planview
8 1 (1.28%) Thales