Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 9 May 2026, with comparisons to the same periods in the previous two years.

6 months to
9 May 2026
Same period 2025 Same period 2024
Rank 339 302 313
Rank change year-on-year -37 +11 +110
Contract jobs citing Personalization 69 38 72
As % of all contract jobs in London 0.39% 0.30% 0.41%
As % of the Processes & Methodologies category 0.44% 0.33% 0.46%
Number of daily rates quoted 39 24 46
10th Percentile £204 £355 £315
25th Percentile £344 £363 £414
Median daily rate (50th Percentile) £540 £515 £550
Median % change year-on-year +4.85% -6.36% -26.17%
75th Percentile £624 £607 £600
90th Percentile £838 £692 £754
England median daily rate £540 £513 £550
% change year-on-year +5.37% -6.82% -15.38%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - £15.50 £77.50
% change year-on-year - -80.00% +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 15,807 11,500 15,697
As % of all contract IT jobs advertised in London 88.40% 92.19% 88.71%
Number of daily rates quoted 10,571 7,797 11,258
10th Percentile £356 £350 £340
25th Percentile £430 £435 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -6.78%
75th Percentile £650 £688 £680
90th Percentile £756 £813 £800
England median daily rate £510 £525 £525
% change year-on-year -2.86% - -4.55%
Number of hourly rates quoted 249 173 315
10th Percentile £18.66 £16.50 £15.97
25th Percentile £25.00 £22.75 £20.00
Median hourly rate £35.71 £34.50 £28.00
Median % change year-on-year +3.51% +23.21% -28.21%
75th Percentile £58.92 £50.75 £48.75
90th Percentile £75.00 £63.75 £66.30
England median hourly rate £46.65 £29.07 £36.50
% change year-on-year +60.47% -20.36% -2.25%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 9 May 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 9 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -5 12 £600 +60.00% 23
West London - 2 £413 - 1
East London - 1 £388 - 2
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (8.70%) Adobe Experience Manager
2 4 (5.80%) CMS
3 2 (2.90%) Headless CMS
4 1 (1.45%) Apache Airflow
4 1 (1.45%) Confluence
4 1 (1.45%) Drupal
4 1 (1.45%) SharePoint
4 1 (1.45%) Sitecore CMS
Applications
1 3 (4.35%) Microsoft PowerPoint
2 2 (2.90%) Chatbot
2 2 (2.90%) MS Visio
Business Applications
1 2 (2.90%) Dynamics CRM
1 2 (2.90%) Salesforce CRM
2 1 (1.45%) Workfront
Cloud Services
1 9 (13.04%) Dynamics 365
2 6 (8.70%) Power Platform
3 4 (5.80%) Azure
3 4 (5.80%) GCP
4 2 (2.90%) Adobe Analytics
4 2 (2.90%) AWS
4 2 (2.90%) Contentsquare
4 2 (2.90%) Google Analytics
4 2 (2.90%) Lucidchart
5 1 (1.45%) Amazon SageMaker
5 1 (1.45%) Azure Event Grid
5 1 (1.45%) Azure Logic Apps
5 1 (1.45%) Azure Service Bus
5 1 (1.45%) dbt
5 1 (1.45%) Figma
5 1 (1.45%) Google Ads
5 1 (1.45%) Google Data Studio
5 1 (1.45%) Google Tag Manager
5 1 (1.45%) SaaS
5 1 (1.45%) Vertex AI
Communications & Networking
1 16 (23.19%) SMS
2 3 (4.35%) 3GPP
2 3 (4.35%) MVNO
2 3 (4.35%) Network Security
2 3 (4.35%) SMPP
3 1 (1.45%) DKIM
3 1 (1.45%) DMARC
Database & Business Intelligence
1 6 (8.70%) RDBMS
1 6 (8.70%) Relational Database
1 6 (8.70%) Tableau
2 5 (7.25%) Looker
2 5 (7.25%) Metadata
2 5 (7.25%) Mixpanel
2 5 (7.25%) Power BI
3 3 (4.35%) BigQuery
4 1 (1.45%) Data Warehouse
Development Applications
1 1 (1.45%) JIRA
1 1 (1.45%) MLflow
General
1 41 (59.42%) Marketing
2 30 (43.48%) Social Skills
3 16 (23.19%) Analytical Skills
4 9 (13.04%) Finance
5 8 (11.59%) Documentation Skills
5 8 (11.59%) Retail
6 4 (5.80%) Telecoms
7 3 (4.35%) Legal
8 2 (2.90%) Banking
8 2 (2.90%) Corporate Banking
8 2 (2.90%) Investment Banking
8 2 (2.90%) Public Sector
8 2 (2.90%) Retail Banking
9 1 (1.45%) Advertising
9 1 (1.45%) Inclusion and Diversity
9 1 (1.45%) Portuguese Language
9 1 (1.45%) Publishing
9 1 (1.45%) Spanish Language
Job Titles
1 11 (15.94%) Consultant
2 9 (13.04%) Developer
3 8 (11.59%) Architect
4 7 (10.14%) Dynamics 365 Consultant
4 7 (10.14%) Functional Consultant
5 6 (8.70%) Marketing Manager
6 4 (5.80%) Analyst
6 4 (5.80%) Data Scientist
6 4 (5.80%) Lead
6 4 (5.80%) Senior
7 3 (4.35%) CRM Specialist
7 3 (4.35%) Data Engineer
7 3 (4.35%) Designer
7 3 (4.35%) Enterprise Architect
7 3 (4.35%) Product Manager
7 3 (4.35%) Project Manager
7 3 (4.35%) Senior Data Scientist
8 2 (2.90%) Marketing Project Manager
8 2 (2.90%) Salesforce Project Manager
8 2 (2.90%) Technical Product Manager
Libraries, Frameworks & Software Standards
1 10 (14.49%) HTML
2 9 (13.04%) REST
3 8 (11.59%) CSS
4 6 (8.70%) JSON
5 3 (4.35%) PySpark
6 2 (2.90%) Flutter
6 2 (2.90%) PyTorch
6 2 (2.90%) React Native
6 2 (2.90%) TensorFlow
7 1 (1.45%) Hugging Face
7 1 (1.45%) Kafka
7 1 (1.45%) Ray
7 1 (1.45%) scikit-learn
7 1 (1.45%) SOAP
7 1 (1.45%) VML
Miscellaneous
1 9 (13.04%) Marketing Technology
2 5 (7.25%) Mobile App
3 4 (5.80%) Taxonomies
4 3 (4.35%) Analytical Mindset
4 3 (4.35%) IoT
4 3 (4.35%) Java Card
4 3 (4.35%) Product Ownership
5 2 (2.90%) Cloud Native
5 2 (2.90%) Data Protection Act
6 1 (1.45%) Onboarding
6 1 (1.45%) Podcast
6 1 (1.45%) Video\Live Streaming
6 1 (1.45%) Web Conferencing
Processes & Methodologies
1 38 (55.07%) Analytics
2 17 (24.64%) Data Science
3 15 (21.74%) AI
3 15 (21.74%) Machine Learning
4 13 (18.84%) CRM
5 12 (17.39%) A/B Testing
5 12 (17.39%) Agile
6 11 (15.94%) Customer Experience
6 11 (15.94%) Customer Insight
7 10 (14.49%) Roadmaps
8 8 (11.59%) Data Modelling
8 8 (11.59%) Event-Driven
8 8 (11.59%) Visualisation
9 7 (10.14%) Generative AI
9 7 (10.14%) User Acceptance Testing
9 7 (10.14%) User Experience
10 6 (8.70%) Dashboard Development
10 6 (8.70%) Data Analytics
10 6 (8.70%) Data Engineering
10 6 (8.70%) Fintech
Programming Languages
1 23 (33.33%) SQL
2 15 (21.74%) Python
3 7 (10.14%) Java
3 7 (10.14%) JavaScript
4 5 (7.25%) R
5 3 (4.35%) C
5 3 (4.35%) C++
Qualifications
1 4 (5.80%) Degree
2 3 (4.35%) Computer Science Degree
2 3 (4.35%) Master's Degree
3 2 (2.90%) MBA
3 2 (2.90%) PMI Certification
3 2 (2.90%) PMP
3 2 (2.90%) Security Cleared
Quality Assurance & Compliance
1 10 (14.49%) QA
2 5 (7.25%) GDPR
3 2 (2.90%) Data Quality
4 1 (1.45%) California Consumer Privacy Act
Vendors
1 19 (27.54%) Adobe
2 11 (15.94%) Salesforce
3 7 (10.14%) Google
4 6 (8.70%) Salesforce Marketing Cloud
5 5 (7.25%) Amplitude
6 3 (4.35%) Apple
6 3 (4.35%) Braze
6 3 (4.35%) Thales
7 2 (2.90%) Microsoft
7 2 (2.90%) Optimizely
7 2 (2.90%) Oracle
8 1 (1.45%) OneTrust
8 1 (1.45%) Pega
8 1 (1.45%) Sitecore
8 1 (1.45%) Tealium