Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 21 February 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Feb 2026
Same period 2025 Same period 2024
Rank 308 317 343
Rank change year-on-year +9 +26 +107
Contract jobs citing Personalization 87 36 56
As % of all contract jobs in London 0.56% 0.27% 0.30%
As % of the Processes & Methodologies category 0.61% 0.29% 0.34%
Number of daily rates quoted 53 17 38
10th Percentile £215 £363 £223
25th Percentile £371 £398 £485
Median daily rate (50th Percentile) £450 £500 £605
Median % change year-on-year -10.00% -17.36% -3.20%
75th Percentile £600 £688 £700
90th Percentile £755 £748 £729
England median daily rate £475 £415 £650
% change year-on-year +14.46% -36.15% +15.56%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £76.25
Median hourly rate - - £77.50
75th Percentile - - £78.75
90th Percentile - - -
England median hourly rate - - £77.50
% change year-on-year - - +121.43%

All Process & Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 14,164 12,253 16,358
As % of all contract IT jobs advertised in London 90.44% 90.70% 88.60%
Number of daily rates quoted 9,468 7,900 11,699
10th Percentile £350 £350 £338
25th Percentile £425 £450 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -8.10%
75th Percentile £650 £675 £675
90th Percentile £750 £800 £788
England median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 219 156 345
10th Percentile £18.06 £20.60 £16.02
25th Percentile £23.81 £25.50 £19.57
Median hourly rate £35.00 £37.25 £30.00
Median % change year-on-year -6.04% +24.17% -16.67%
75th Percentile £56.73 £55.25 £52.50
90th Percentile £70.00 £78.58 £72.50
England median hourly rate £26.61 £35.00 £35.00
% change year-on-year -23.99% - -

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 21 February 2026.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 21 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -1 12 £600 +60.00% 27
East London - 1 £388 - 15
West London - 1 £413 - 17
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (6.90%) CMS
1 6 (6.90%) Drupal
1 6 (6.90%) Sitecore CMS
2 5 (5.75%) Adobe Experience Manager
3 4 (4.60%) SharePoint
4 3 (3.45%) Confluence
Applications
1 1 (1.15%) Microsoft PowerPoint
Business Applications
1 2 (2.30%) Salesforce CRM
2 1 (1.15%) Oracle Applications
2 1 (1.15%) Oracle EBS
2 1 (1.15%) Oracle EBS R12
2 1 (1.15%) Oracle Procure-to-Pay
Cloud Services
1 7 (8.05%) AWS
1 7 (8.05%) Contentsquare
1 7 (8.05%) Dynamics 365
2 6 (6.90%) Contentful
3 5 (5.75%) GCP
3 5 (5.75%) Power Platform
4 4 (4.60%) Azure
5 2 (2.30%) AWS Elastic Beanstalk
5 2 (2.30%) Dialogflow
5 2 (2.30%) GitHub
5 2 (2.30%) Google Tag Manager
5 2 (2.30%) SaaS
5 2 (2.30%) Vertex AI
6 1 (1.15%) Amazon SageMaker
6 1 (1.15%) Apigee
6 1 (1.15%) Cloud Functions
6 1 (1.15%) dbt
6 1 (1.15%) Figma
6 1 (1.15%) IBM Watson
6 1 (1.15%) Salesforce Commerce Cloud
Communications & Networking
1 17 (19.54%) SMS
2 3 (3.45%) 3GPP
2 3 (3.45%) MVNO
2 3 (3.45%) Network Security
2 3 (3.45%) SMPP
Database & Business Intelligence
1 7 (8.05%) Tableau
2 6 (6.90%) Metadata
2 6 (6.90%) Mixpanel
2 6 (6.90%) RDBMS
2 6 (6.90%) Relational Database
3 5 (5.75%) Looker
3 5 (5.75%) Power BI
4 2 (2.30%) BigQuery
Development Applications
1 2 (2.30%) Visual Website Optimizer
2 1 (1.15%) Git
2 1 (1.15%) JIRA
2 1 (1.15%) MLflow
General
1 36 (41.38%) Social Skills
2 33 (37.93%) Marketing
3 26 (29.89%) Analytical Skills
4 10 (11.49%) Documentation Skills
5 9 (10.34%) Finance
6 8 (9.20%) Retail
7 7 (8.05%) Public Sector
8 5 (5.75%) Telecoms
9 4 (4.60%) Legal
10 2 (2.30%) Organisational Skills
11 1 (1.15%) Inclusion and Diversity
11 1 (1.15%) Influencing Skills
11 1 (1.15%) Manufacturing
Job Titles
1 16 (18.39%) Senior
2 13 (14.94%) Developer
3 8 (9.20%) Consultant
4 7 (8.05%) Dynamics 365 Consultant
4 7 (8.05%) Functional Consultant
5 6 (6.90%) Marketing Manager
6 5 (5.75%) Artificial Intelligence Engineer
6 5 (5.75%) CRM Specialist
6 5 (5.75%) Lead
6 5 (5.75%) Product Manager
6 5 (5.75%) Senior Manager
6 5 (5.75%) Senior Product Manager
7 4 (4.60%) Analyst
7 4 (4.60%) Architect
7 4 (4.60%) Marketing Specialist
7 4 (4.60%) Project Manager
8 3 (3.45%) Data Scientist
8 3 (3.45%) Designer
8 3 (3.45%) Senior Data Scientist
9 2 (2.30%) Cloud Engineer
Libraries, Frameworks & Software Standards
1 14 (16.09%) HTML
2 11 (12.64%) CSS
3 8 (9.20%) JSON
3 8 (9.20%) REST
4 6 (6.90%) VML
5 3 (3.45%) FastAPI
5 3 (3.45%) RESTful
6 2 (2.30%) HTML5 Canvas
6 2 (2.30%) SOAP
6 2 (2.30%) SQLAlchemy
7 1 (1.15%) Core Data
7 1 (1.15%) GraphQL
7 1 (1.15%) Node.js
7 1 (1.15%) OAuth
7 1 (1.15%) OAuth2
7 1 (1.15%) OpenID
7 1 (1.15%) PyTorch
7 1 (1.15%) SAML
7 1 (1.15%) scikit-learn
7 1 (1.15%) TensorFlow
Miscellaneous
1 13 (14.94%) Analytical Mindset
2 6 (6.90%) Marketing Technology
2 6 (6.90%) Taxonomies
3 5 (5.75%) Mobile App
4 4 (4.60%) Java Card
5 3 (3.45%) IoT
5 3 (3.45%) Onboarding
6 1 (1.15%) Algorithms
6 1 (1.15%) Cloud Native
6 1 (1.15%) Data Protection Act
6 1 (1.15%) EMV
6 1 (1.15%) Legacy Systems
6 1 (1.15%) Podcast
6 1 (1.15%) Product Ownership
Operating Systems
1 2 (2.30%) Android
1 2 (2.30%) Apple iOS
2 1 (1.15%) Unix
Processes & Methodologies
1 41 (47.13%) Analytics
2 26 (29.89%) Agile
3 22 (25.29%) A/B Testing
4 19 (21.84%) Stakeholder Management
5 17 (19.54%) Customer Experience
6 15 (17.24%) CRM
6 15 (17.24%) Data Science
6 15 (17.24%) Roadmaps
6 15 (17.24%) User Experience
7 12 (13.79%) Customer Insight
8 11 (12.64%) AI
8 11 (12.64%) Data Modelling
8 11 (12.64%) Machine Learning
9 10 (11.49%) Conversion Rate Optimisation
10 9 (10.34%) Continuous Improvement
10 9 (10.34%) E-Commerce
11 7 (8.05%) Data Ingestion
11 7 (8.05%) Digital Optimization
11 7 (8.05%) User Acceptance Testing
11 7 (8.05%) Visualisation
Programming Languages
1 23 (26.44%) SQL
2 15 (17.24%) Python
3 8 (9.20%) JavaScript
4 6 (6.90%) Java
5 5 (5.75%) R
6 3 (3.45%) C
6 3 (3.45%) C++
7 1 (1.15%) PL/SQL
7 1 (1.15%) Shell Script
7 1 (1.15%) Swift
Qualifications
1 8 (9.20%) Security Cleared
2 4 (4.60%) Degree
2 4 (4.60%) SC Cleared
3 2 (2.30%) PMI Certification
3 2 (2.30%) PMP
4 1 (1.15%) Computer Science Degree
Quality Assurance & Compliance
1 14 (16.09%) QA
2 11 (12.64%) GDPR
3 4 (4.60%) California Consumer Privacy Act
4 2 (2.30%) Accessibility
4 2 (2.30%) Data Quality
5 1 (1.15%) HIPAA
5 1 (1.15%) SOC 2
5 1 (1.15%) WCAG
Systems Management
1 1 (1.15%) Single Sign-On
Vendors
1 16 (18.39%) Adobe
2 15 (17.24%) Salesforce
3 10 (11.49%) Optimizely
4 9 (10.34%) Salesforce Marketing Cloud
5 6 (6.90%) Amplitude
5 6 (6.90%) Sitecore
6 5 (5.75%) Google
7 4 (4.60%) Tealium
8 3 (3.45%) Thales
9 2 (2.30%) mParticle
9 2 (2.30%) OneTrust
9 2 (2.30%) Pega
10 1 (1.15%) IBM
10 1 (1.15%) Microsoft
10 1 (1.15%) Oracle