Personalization Contract Job Trends in London

Personalization
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 20 December 2025, with comparisons to the same periods in the previous two years.

6 months to
20 Dec 2025
Same period 2024 Same period 2023
Rank 306 346 353
Rank change year-on-year +40 +7 +137
Contract jobs citing Personalization 76 37 50
As % of all contract jobs in London 0.53% 0.25% 0.27%
As % of the Processes & Methodologies category 0.58% 0.27% 0.30%
Number of daily rates quoted 46 15 36
10th Percentile £283 £377 £406
25th Percentile £371 £400 £604
Median daily rate (50th Percentile) £419 £525 £688
Median % change year-on-year -20.24% -23.66% +10.04%
75th Percentile £622 £638 £704
90th Percentile £663 £765 £788
England median daily rate £425 £425 £688
% change year-on-year - -38.23% +14.67%

All Process and Methodology Skills
London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 13,143 13,541 16,856
As % of all contract IT jobs advertised in London 91.39% 90.10% 89.44%
Number of daily rates quoted 8,651 8,710 12,087
10th Percentile £350 £350 £350
25th Percentile £425 £450 £458
Median daily rate (50th Percentile) £526 £550 £565
Median % change year-on-year -4.45% -2.65% -4.24%
75th Percentile £650 £675 £688
90th Percentile £760 £800 £790
England median daily rate £505 £525 £545
% change year-on-year -3.81% -3.67% -0.91%
Number of hourly rates quoted 238 164 235
10th Percentile £18.17 £18.03 £18.50
25th Percentile £24.65 £23.80 £21.38
Median hourly rate £31.00 £36.00 £34.00
Median % change year-on-year -13.90% +5.88% -11.39%
75th Percentile £50.88 £54.06 £60.00
90th Percentile £66.80 £80.75 £74.50
England median hourly rate £25.15 £35.00 £44.50
% change year-on-year -28.14% -21.35% +23.61%

Personalization
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in London.

Personalization job vacancy trend in London

Personalization
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Personalization.

Contractor daily rate distribution trend for jobs in London citing Personalization

Personalization
Daily Rate Histogram in London

Daily rate distribution for jobs citing Personalization in London over the 6 months to 20 December 2025.

Daily rate histogram for Personalization in London

Personalization
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Personalization.

Contractor hourly rate distribution trend for jobs in London citing Personalization

Personalization
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the London region over the 6 months to 20 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +9 8 £550 +22.22% 5
West London -17 1 £413 -25.00% 6
East London - 1 £388 - 2
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (7.89%) CMS
1 6 (7.89%) Drupal
1 6 (7.89%) Sitecore CMS
2 5 (6.58%) Adobe Experience Manager
3 4 (5.26%) SharePoint
4 3 (3.95%) Confluence
5 1 (1.32%) Apache Airflow
5 1 (1.32%) nginx
Business Applications
1 1 (1.32%) Oracle Applications
1 1 (1.32%) Oracle EBS
1 1 (1.32%) Oracle EBS R12
1 1 (1.32%) Oracle Procure-to-Pay
1 1 (1.32%) Salesforce CRM
Cloud Services
1 9 (11.84%) AWS
2 8 (10.53%) Contentsquare
3 7 (9.21%) GCP
4 6 (7.89%) Contentful
5 5 (6.58%) Azure
6 4 (5.26%) Vertex AI
7 3 (3.95%) AWS Elastic Beanstalk
7 3 (3.95%) Dialogflow
7 3 (3.95%) GitHub
7 3 (3.95%) SaaS
8 2 (2.63%) Dynamics 365
8 2 (2.63%) Google Tag Manager
8 2 (2.63%) Power Platform
9 1 (1.32%) Amazon Bedrock
9 1 (1.32%) Anthropic Claude
9 1 (1.32%) Cloud Functions
9 1 (1.32%) dbt
9 1 (1.32%) Google Data Studio
9 1 (1.32%) Google Kubernetes Engine
9 1 (1.32%) IBM Watson
Communications & Networking
1 10 (13.16%) SMS
2 1 (1.32%) HDSL
2 1 (1.32%) HTTP
Database & Business Intelligence
1 6 (7.89%) Metadata
2 5 (6.58%) Tableau
3 4 (5.26%) RDBMS
3 4 (5.26%) Relational Database
4 3 (3.95%) Mixpanel
5 2 (2.63%) BigQuery
5 2 (2.63%) Looker
5 2 (2.63%) Power BI
6 1 (1.32%) Apache Cassandra
6 1 (1.32%) Big Data
6 1 (1.32%) Data Warehouse
6 1 (1.32%) PostgreSQL
Development Applications
1 3 (3.95%) Visual Website Optimizer
2 2 (2.63%) MLflow
3 1 (1.32%) Browser DevTools
3 1 (1.32%) Git
3 1 (1.32%) JIRA
General
1 29 (38.16%) Marketing
1 29 (38.16%) Social Skills
2 25 (32.89%) Analytical Skills
3 11 (14.47%) Retail
4 6 (7.89%) Documentation Skills
4 6 (7.89%) Finance
4 6 (7.89%) Public Sector
5 4 (5.26%) Legal
6 2 (2.63%) Advertising
6 2 (2.63%) Banking
6 2 (2.63%) Organisational Skills
6 2 (2.63%) Telecoms
7 1 (1.32%) Corporate Banking
7 1 (1.32%) Inclusion and Diversity
7 1 (1.32%) Influencing Skills
7 1 (1.32%) Investment Banking
7 1 (1.32%) Manufacturing
7 1 (1.32%) Military
7 1 (1.32%) Retail Banking
Job Titles
1 16 (21.05%) Senior
2 10 (13.16%) Developer
3 7 (9.21%) Product Manager
4 6 (7.89%) Senior Manager
4 6 (7.89%) Senior Product Manager
5 5 (6.58%) Architect
5 5 (6.58%) Artificial Intelligence Engineer
5 5 (6.58%) CRM Specialist
5 5 (6.58%) Lead
5 5 (6.58%) Marketing Manager
6 4 (5.26%) Marketing Specialist
7 3 (3.95%) Consultant
7 3 (3.95%) Data Scientist
7 3 (3.95%) Project Manager
8 2 (2.63%) Analyst
8 2 (2.63%) Business Analyst
8 2 (2.63%) Designer
8 2 (2.63%) Functional Consultant
8 2 (2.63%) Senior Designer
8 2 (2.63%) Technical Leader
Libraries, Frameworks & Software Standards
1 11 (14.47%) HTML
2 8 (10.53%) CSS
3 6 (7.89%) JSON
3 6 (7.89%) REST
3 6 (7.89%) VML
4 4 (5.26%) FastAPI
4 4 (5.26%) RESTful
5 3 (3.95%) SQLAlchemy
6 2 (2.63%) HTML5 Canvas
6 2 (2.63%) Hugging Face
6 2 (2.63%) PyTorch
6 2 (2.63%) SOAP
6 2 (2.63%) TensorFlow
7 1 (1.32%) Akka
7 1 (1.32%) Faiss
7 1 (1.32%) Google JAX
7 1 (1.32%) JAX
7 1 (1.32%) LangChain
7 1 (1.32%) OAuth2
7 1 (1.32%) scikit-learn
Miscellaneous
1 14 (18.42%) Analytical Mindset
2 7 (9.21%) Marketing Technology
3 6 (7.89%) Mobile App
3 6 (7.89%) Taxonomies
4 3 (3.95%) Algorithms
4 3 (3.95%) Cloud Native
4 3 (3.95%) Onboarding
5 1 (1.32%) AI Agents
5 1 (1.32%) Digital Media
5 1 (1.32%) EMV
5 1 (1.32%) Java Card
5 1 (1.32%) Legacy Systems
5 1 (1.32%) Product Ownership
Operating Systems
1 2 (2.63%) Android
1 2 (2.63%) Apple iOS
1 2 (2.63%) Unix
2 1 (1.32%) Linux
Processes & Methodologies
1 34 (44.74%) Analytics
2 27 (35.53%) Agile
3 19 (25.00%) Roadmaps
3 19 (25.00%) Stakeholder Management
4 17 (22.37%) A/B Testing
5 16 (21.05%) Customer Experience
6 15 (19.74%) Data Science
7 14 (18.42%) AI
8 13 (17.11%) Machine Learning
8 13 (17.11%) User Experience
9 12 (15.79%) CRM
10 9 (11.84%) Conversion Rate Optimisation
11 8 (10.53%) Data Ingestion
11 8 (10.53%) Digital Optimization
11 8 (10.53%) E-Commerce
11 8 (10.53%) Generative AI
12 7 (9.21%) Customer Engagement
12 7 (9.21%) Customer Insight
12 7 (9.21%) Data Modelling
12 7 (9.21%) Product Management
Programming Languages
1 16 (21.05%) SQL
2 11 (14.47%) Python
3 7 (9.21%) JavaScript
4 2 (2.63%) Java
4 2 (2.63%) R
5 1 (1.32%) PHP
5 1 (1.32%) PL/SQL
5 1 (1.32%) Scala
5 1 (1.32%) Shell Script
5 1 (1.32%) Swift
Qualifications
1 7 (9.21%) Security Cleared
2 6 (7.89%) Degree
3 5 (6.58%) SC Cleared
4 2 (2.63%) Computer Science Degree
4 2 (2.63%) Master's Degree
5 1 (1.32%) BPSS Clearance
5 1 (1.32%) PMI Certification
5 1 (1.32%) PMP
Quality Assurance & Compliance
1 11 (14.47%) GDPR
1 11 (14.47%) QA
2 4 (5.26%) California Consumer Privacy Act
3 3 (3.95%) Accessibility
4 2 (2.63%) Data Quality
5 1 (1.32%) HIPAA
5 1 (1.32%) SOC 2
5 1 (1.32%) WCAG
System Software
1 1 (1.32%) Docker
Systems Management
1 1 (1.32%) Kubeflow
1 1 (1.32%) Kubernetes
1 1 (1.32%) Single Sign-On
Vendors
1 14 (18.42%) Adobe
1 14 (18.42%) Salesforce
2 10 (13.16%) Optimizely
3 6 (7.89%) Google
3 6 (7.89%) Salesforce Marketing Cloud
3 6 (7.89%) Sitecore
4 4 (5.26%) Tealium
5 3 (3.95%) Amplitude
6 2 (2.63%) Microsoft
6 2 (2.63%) mParticle
6 2 (2.63%) OneTrust
6 2 (2.63%) Oracle
6 2 (2.63%) Pega
7 1 (1.32%) Facebook
7 1 (1.32%) IBM
7 1 (1.32%) Typelevel