The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in West Yorkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 22 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Yorkshire / West Yorkshire
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 98 106 124
Rank change year-on-year +8 +18  
Contract jobs citing Social Media 2 16 3
As % of all contract IT jobs advertised in West Yorkshire 0.14% 0.79% 0.14%
As % of the Miscellaneous category 0.46% 2.26% 0.48%
Number of daily rates quoted 1 9 3
Median daily rate £300 £600 £350
Median daily rate % change year-on-year -50.00% +71.42%  
UK excluding London median daily rate £310 £350 £350
% change year-on-year -11.42% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £19.00 £16.00
% change year-on-year -5.26% +18.75%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in West Yorkshire with a requirement for generic IT skills.

Generic IT Skills
West Yorkshire
Contract job vacancies with a requirement for generic IT skills 439 708 623
As % of all contract IT job vacancies advertised in West Yorkshire 30.83% 34.89% 29.51%
Number of daily rates quoted 298 459 435
Median daily rate £400 £413 £363
Median daily rate % change year-on-year -3.03% +13.79%  
90% offered a daily rate of more than £275 £313 £250
10% offered a daily rate of more than £544 £552 £520
UK excluding London median daily rate £400 £388 £375
% change year-on-year +3.02% +3.53%  
Number of hourly rates quoted 8 10 18
Median hourly rate £16.00 £15.00 £12.50
Median hourly rate % change year-on-year +6.66% +20.04%  
90% offered a hourly rate of more than £9.67 £10.66 £9.00
10% offered a hourly rate of more than £22.00 £17.08 £45.00
UK excluding London median hourly rate £25.00 £22.75 £18.69
% change year-on-year +9.89% +21.72%  

Social Media
Job Vacancy Trend in West Yorkshire

The job posting trend of jobs advertised in West Yorkshire citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in West Yorkshire

Social Media
Contractor Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in West Yorkshire.

Contractor daily rate trend for Social Media in West Yorkshire

Social Media
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Yorkshire region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds 0 1 £300 -50.00% 4
Bradford - 1 £300 - 1
Social Media
Yorkshire

For the 6 months to 22 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Yorkshire region with a requirement for Social Media.

1 7 (53.85%) Analytics
1 7 (53.85%) User Experience
2 6 (46.15%) Marketing
3 5 (38.46%) Google
3 5 (38.46%) Agile Software Development
3 5 (38.46%) SQL
3 5 (38.46%) MySQL
3 5 (38.46%) E-Commerce
3 5 (38.46%) Tableau
3 5 (38.46%) Google Analytics
3 5 (38.46%) Pay per click
3 5 (38.46%) A/B Testing
4 4 (30.77%) Digital Transformation Programme
4 4 (30.77%) Mobile App
5 3 (23.08%) Web Application Development
5 3 (23.08%) SEO
5 3 (23.08%) Legal
5 3 (23.08%) Publishing
6 2 (15.38%) Telecoms
6 2 (15.38%) GAP Analysis
6 2 (15.38%) Java
6 2 (15.38%) Blog
6 2 (15.38%) Scala
6 2 (15.38%) Content Development
6 2 (15.38%) Digital Analytics
7 1 (7.69%) Content Writing
7 1 (7.69%) Prototyping
7 1 (7.69%) Adobe Creative Cloud
7 1 (7.69%) Microservices
7 1 (7.69%) Jenkins

Social Media
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) Confluence
Cloud Services
1 5 (38.46%) Google Analytics
2 1 (7.69%) Adobe Creative Cloud
Database & Business Intelligence
1 5 (38.46%) MySQL
2 1 (7.69%) MongoDB
2 1 (7.69%) NoSQL
2 1 (7.69%) Relational Database
Development Applications
1 1 (7.69%) Cucumber
1 1 (7.69%) Jenkins
1 1 (7.69%) JIRA
1 1 (7.69%) Selenium
General
1 6 (46.15%) Marketing
2 3 (23.08%) Legal
2 3 (23.08%) Publishing
3 2 (15.38%) Telecoms
4 1 (7.69%) Finance
Job Titles
1 5 (38.46%) Analyst
2 4 (30.77%) Designer
2 4 (30.77%) Digital Analyst
2 4 (30.77%) Digital Analytics Analyst
3 3 (23.08%) Content Designer
3 3 (23.08%) Copywriter
4 2 (15.38%) Architect
4 2 (15.38%) Digital Copywriter
4 2 (15.38%) Digital Designer
4 2 (15.38%) Google Analytics Analyst
4 2 (15.38%) Google Analytics Web Analyst
4 2 (15.38%) Technical Architect
4 2 (15.38%) Web Analyst
4 2 (15.38%) Web Analytics Analyst
5 1 (7.69%) Digital Content Designer
5 1 (7.69%) Java Architect
5 1 (7.69%) Java Technical Architect
5 1 (7.69%) Web Content Designer
5 1 (7.69%) Web Designer
5 1 (7.69%) Web Editor
Libraries, Frameworks & Software Standards
1 1 (7.69%) Django
1 1 (7.69%) HTML
1 1 (7.69%) HTML5
1 1 (7.69%) JSON
1 1 (7.69%) Play Framework
1 1 (7.69%) RESTful
1 1 (7.69%) Spring
Miscellaneous
1 7 (53.85%) User Experience
2 4 (30.77%) Mobile App
3 2 (15.38%) Blog
4 1 (7.69%) Management Information System
Operating Systems
1 1 (7.69%) Linux
Processes & Methodologies
1 7 (53.85%) Analytics
2 5 (38.46%) A/B Testing
2 5 (38.46%) Agile Software Development
2 5 (38.46%) E-Commerce
2 5 (38.46%) Pay per click
3 4 (30.77%) Digital Transformation Programme
4 3 (23.08%) SEO
4 3 (23.08%) Web Application Development
5 2 (15.38%) Content Development
5 2 (15.38%) Digital Analytics
5 2 (15.38%) GAP Analysis
6 1 (7.69%) Business Analysis
6 1 (7.69%) Business Intelligence
6 1 (7.69%) Coaching
6 1 (7.69%) Content Writing
6 1 (7.69%) Microservices
6 1 (7.69%) Prototyping
6 1 (7.69%) Scrum
6 1 (7.69%) TDD
6 1 (7.69%) User Stories
Programming Languages
1 5 (38.46%) SQL
2 2 (15.38%) Java
2 2 (15.38%) Scala
3 1 (7.69%) Python
3 1 (7.69%) Ruby
Systems Management
1 1 (7.69%) Opscode Chef
1 1 (7.69%) Puppet
Vendors
1 5 (38.46%) Google
1 5 (38.46%) Tableau
2 1 (7.69%) Adobe