The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Yorkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 27 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England / Yorkshire
3 months to
27 Mar 2017
Same period 2016 Same period 2015
Rank 110 140 133
Rank change year-on-year +30 -7  
Contract jobs citing Social Media 14 2 3
As % of all contract IT jobs advertised in Yorkshire 0.66% 0.070% 0.11%
As % of the Miscellaneous category 2.14% 0.26% 0.44%
Number of daily rates quoted 11 1 2
Median daily rate £300 £700 £350
Median daily rate % change year-on-year -57.14% +100.00%  
UK excluding London median daily rate £325 £375 £325
% change year-on-year -13.33% +15.38%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.02 £17.00 £11.50
% change year-on-year -11.67% +47.82%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Yorkshire with a requirement for generic IT skills.

Generic IT Skills
Yorkshire
Contract job vacancies with a requirement for generic IT skills 654 761 682
As % of all contract IT job vacancies advertised in Yorkshire 30.79% 26.80% 25.25%
Number of daily rates quoted 393 507 417
Median daily rate £410 £398 £350
Median daily rate % change year-on-year +3.14% +13.57%  
90% offered a daily rate of more than £300 £275 £220
10% offered a daily rate of more than £550 £586 £453
UK excluding London median daily rate £395 £375 £375
% change year-on-year +5.33% -  
Number of hourly rates quoted 25 26 40
Median hourly rate £18.00 £16.13 £11.72
Median hourly rate % change year-on-year +11.62% +37.58%  
90% offered a hourly rate of more than £11.33 £10.25 £9.92
10% offered a hourly rate of more than £34.24 £21.50 £21.25
UK excluding London median hourly rate £18.68 £27.75 £18.75
% change year-on-year -32.68% +48.00%  

Social Media
Job Vacancy Trend in Yorkshire

The job posting trend of jobs advertised in Yorkshire citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Yorkshire

Social Media
Contractor Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Yorkshire.

Contractor daily rate trend for Social Media in Yorkshire

Social Media
Contractor Daily Rate Histogram in Yorkshire

The daily rate distribution of IT jobs citing Social Media in Yorkshire over the 3 months to 27 March 2017.

Contractor daily rate histogram for Social Media in Yorkshire

Social Media
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Yorkshire region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +28 11 £300 -57.14% 5
South Yorkshire - 1 £550 - 3
Social Media
England

Social Media
Top 30 Co-occurring IT Skills in Yorkshire

For the 6 months to 27 March 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Social Media.

1 12 (54.55%) Agile Software Development
2 10 (45.45%) Java
3 9 (40.91%) RESTful
4 8 (36.36%) Open Source
4 8 (36.36%) Marketing
4 8 (36.36%) JSON
4 8 (36.36%) Kanban
4 8 (36.36%) TDD
4 8 (36.36%) Scrum
4 8 (36.36%) Microservices
5 7 (31.82%) Analytics
5 7 (31.82%) Scala
6 6 (27.27%) Confluence
6 6 (27.27%) Puppet
6 6 (27.27%) MongoDB
6 6 (27.27%) NoSQL
6 6 (27.27%) HTML5
6 6 (27.27%) Cucumber
6 6 (27.27%) Selenium
6 6 (27.27%) Django
6 6 (27.27%) JIRA
6 6 (27.27%) HTML
6 6 (27.27%) Business Analysis
6 6 (27.27%) Ruby
6 6 (27.27%) Spring
6 6 (27.27%) Python
6 6 (27.27%) Linux
6 6 (27.27%) Jenkins
6 6 (27.27%) Opscode Chef
6 6 (27.27%) Play Framework

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (27.27%) Confluence
Cloud Services
1 5 (22.73%) Google Analytics
2 1 (4.55%) Adobe Creative Cloud
Communications & Networking
1 2 (9.09%) Internet
Database & Business Intelligence
1 6 (27.27%) MongoDB
1 6 (27.27%) NoSQL
1 6 (27.27%) Relational Database
2 5 (22.73%) MySQL
Development Applications
1 6 (27.27%) Cucumber
1 6 (27.27%) Jenkins
1 6 (27.27%) JIRA
1 6 (27.27%) Selenium
2 1 (4.55%) Genymotion
2 1 (4.55%) Git (software)
2 1 (4.55%) Gradle
2 1 (4.55%) Subversion
General
1 8 (36.36%) Marketing
2 2 (9.09%) Advertising
2 2 (9.09%) Legal
2 2 (9.09%) Publishing
2 2 (9.09%) Telecoms
3 1 (4.55%) Finance
Job Titles
1 8 (36.36%) Architect
2 5 (22.73%) Analyst
3 4 (18.18%) Digital Analyst
3 4 (18.18%) Digital Analytics Analyst
3 4 (18.18%) Lead Architect
3 4 (18.18%) Technical Architect
4 3 (13.64%) Designer
5 2 (9.09%) Change Manager
5 2 (9.09%) Content Designer
5 2 (9.09%) Copywriter
5 2 (9.09%) Digital Copywriter
5 2 (9.09%) Digital Designer
5 2 (9.09%) Google Analytics Analyst
5 2 (9.09%) Google Analytics Web Analyst
5 2 (9.09%) Java Architect
5 2 (9.09%) Java Technical Architect
5 2 (9.09%) Web Analyst
5 2 (9.09%) Web Analytics Analyst
6 1 (4.55%) Business Intelligence Analyst
6 1 (4.55%) Digital Content Designer
Libraries, Frameworks & Software Standards
1 9 (40.91%) RESTful
2 8 (36.36%) JSON
3 6 (27.27%) Django
3 6 (27.27%) HTML
3 6 (27.27%) HTML5
3 6 (27.27%) Play Framework
3 6 (27.27%) Spring
4 1 (4.55%) Web Services
Miscellaneous
1 6 (27.27%) User Experience
2 5 (22.73%) Mobile App
2 5 (22.73%) Tandem
3 2 (9.09%) Blog
4 1 (4.55%) Management Information System
Operating Systems
1 6 (27.27%) Linux
2 1 (4.55%) Android
2 1 (4.55%) Apple iOS
Processes & Methodologies
1 12 (54.55%) Agile Software Development
2 8 (36.36%) Kanban
2 8 (36.36%) Microservices
2 8 (36.36%) Open Source
2 8 (36.36%) Scrum
2 8 (36.36%) TDD
3 7 (31.82%) Analytics
4 6 (27.27%) Business Analysis
5 5 (22.73%) A/B Testing
5 5 (22.73%) BDD
5 5 (22.73%) E-Commerce
5 5 (22.73%) Mentoring
5 5 (22.73%) Pay per click
5 5 (22.73%) UML
6 3 (13.64%) Coaching
7 2 (9.09%) Content Development
7 2 (9.09%) Cybersecurity
7 2 (9.09%) Digital Analytics
7 2 (9.09%) Transition Management
7 2 (9.09%) Web Application Development
Programming Languages
1 10 (45.45%) Java
2 7 (31.82%) Scala
3 6 (27.27%) Python
3 6 (27.27%) Ruby
4 5 (22.73%) SQL
Systems Management
1 6 (27.27%) Opscode Chef
1 6 (27.27%) Puppet
Vendors
1 5 (22.73%) Google
1 5 (22.73%) Tableau
2 1 (4.55%) Adobe