The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Yorkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England / Yorkshire
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 117 126 147
Rank change year-on-year +9 +21  
Contract jobs citing Social Media 6 19 3
As % of all contract IT jobs advertised in Yorkshire 0.30% 0.69% 0.10%
As % of the Miscellaneous category 0.97% 2.13% 0.34%
Number of daily rates quoted 2 12 3
Median daily rate £300 £540 £350
Median daily rate % change year-on-year -44.44% +54.28%  
UK excluding London median daily rate £320 £350 £350
% change year-on-year -8.57% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 - £16.00

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Yorkshire with a requirement for generic IT skills.

Generic IT Skills
Yorkshire
Contract job vacancies with a requirement for generic IT skills 620 893 872
As % of all contract IT job vacancies advertised in Yorkshire 31.16% 32.25% 29.57%
Number of daily rates quoted 387 576 585
Median daily rate £400 £425 £350
Median daily rate % change year-on-year -5.88% +21.42%  
90% offered a daily rate of more than £275 £300 £264
10% offered a daily rate of more than £524 £565 £500
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00%  
Number of hourly rates quoted 21 18 34
Median hourly rate £14.00 £14.50 £19.00
Median hourly rate % change year-on-year -3.44% -23.68%  
90% offered a hourly rate of more than £9.92 £11.50 £9.00
10% offered a hourly rate of more than £22.00 £19.40 £40.50
UK excluding London median hourly rate £25.00 £23.00 £18.90
% change year-on-year +8.69% +21.69%  

Social Media
Job Vacancy Trend in Yorkshire

The job posting trend of jobs advertised in Yorkshire citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Yorkshire

Social Media
Contractor Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Yorkshire.

Contractor daily rate trend for Social Media in Yorkshire

Social Media
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Yorkshire region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +8 3 £300 -50.00% 6
Social Media
England

For the 6 months to 25 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Social Media.

1 10 (50.00%) Agile Software Development
2 8 (40.00%) Marketing
2 8 (40.00%) Analytics
3 7 (35.00%) Java
3 7 (35.00%) User Experience
4 6 (30.00%) Microservices
4 6 (30.00%) E-Commerce
4 6 (30.00%) TDD
4 6 (30.00%) Scrum
4 6 (30.00%) Open Source
4 6 (30.00%) JSON
4 6 (30.00%) Google
4 6 (30.00%) Google Analytics
4 6 (30.00%) Kanban
4 6 (30.00%) RESTful
5 5 (25.00%) Tableau
5 5 (25.00%) SQL
5 5 (25.00%) MySQL
5 5 (25.00%) Pay per click
5 5 (25.00%) A/B Testing
6 4 (20.00%) Digital Transformation Programme
6 4 (20.00%) Mobile App
7 3 (15.00%) Web Application Development
7 3 (15.00%) SEO
7 3 (15.00%) Legal
7 3 (15.00%) Publishing
8 2 (10.00%) Content Development
8 2 (10.00%) Digital Analytics
8 2 (10.00%) Coaching
8 2 (10.00%) Finance

Social Media
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.00%) CMS
1 1 (5.00%) Confluence
Cloud Services
1 6 (30.00%) Google Analytics
2 1 (5.00%) Adobe Creative Cloud
2 1 (5.00%) Basecamp
Communications & Networking
1 1 (5.00%) Internet
Database & Business Intelligence
1 5 (25.00%) MySQL
2 1 (5.00%) MongoDB
2 1 (5.00%) NoSQL
2 1 (5.00%) Relational Database
Development Applications
1 1 (5.00%) Cucumber
1 1 (5.00%) Jenkins
1 1 (5.00%) JIRA
1 1 (5.00%) Selenium
General
1 8 (40.00%) Marketing
2 3 (15.00%) Legal
2 3 (15.00%) Publishing
3 2 (10.00%) Finance
3 2 (10.00%) Telecoms
4 1 (5.00%) Advertising
4 1 (5.00%) Retail
Job Titles
1 7 (35.00%) Architect
1 7 (35.00%) Technical Architect
2 5 (25.00%) Analyst
3 4 (20.00%) Designer
3 4 (20.00%) Digital Analyst
3 4 (20.00%) Digital Analytics Analyst
4 3 (15.00%) Content Designer
4 3 (15.00%) Copywriter
5 2 (10.00%) Digital Copywriter
5 2 (10.00%) Digital Designer
5 2 (10.00%) Google Analytics Analyst
5 2 (10.00%) Google Analytics Web Analyst
5 2 (10.00%) Web Analyst
5 2 (10.00%) Web Analytics Analyst
6 1 (5.00%) Content Editor
6 1 (5.00%) Digital Content Designer
6 1 (5.00%) Digital Project Manager
6 1 (5.00%) Java Architect
6 1 (5.00%) Web Content Designer
6 1 (5.00%) Web Content Editor
Libraries, Frameworks & Software Standards
1 6 (30.00%) JSON
1 6 (30.00%) RESTful
2 1 (5.00%) Django
2 1 (5.00%) HTML
2 1 (5.00%) HTML5
2 1 (5.00%) Play Framework
2 1 (5.00%) Spring
Miscellaneous
1 7 (35.00%) User Experience
2 4 (20.00%) Mobile App
3 2 (10.00%) Blog
4 1 (5.00%) Management Information System
Operating Systems
1 1 (5.00%) Linux
Processes & Methodologies
1 10 (50.00%) Agile Software Development
2 8 (40.00%) Analytics
3 6 (30.00%) E-Commerce
3 6 (30.00%) Kanban
3 6 (30.00%) Microservices
3 6 (30.00%) Open Source
3 6 (30.00%) Scrum
3 6 (30.00%) TDD
4 5 (25.00%) A/B Testing
4 5 (25.00%) Pay per click
5 4 (20.00%) Digital Transformation Programme
6 3 (15.00%) SEO
6 3 (15.00%) Web Application Development
7 2 (10.00%) Coaching
7 2 (10.00%) Content Development
7 2 (10.00%) Digital Analytics
7 2 (10.00%) GAP Analysis
7 2 (10.00%) Project Management
8 1 (5.00%) Cybersecurity
8 1 (5.00%) Transition Management
Programming Languages
1 7 (35.00%) Java
2 5 (25.00%) SQL
3 2 (10.00%) Scala
4 1 (5.00%) Python
4 1 (5.00%) Ruby
Systems Management
1 1 (5.00%) Opscode Chef
1 1 (5.00%) Puppet
Vendors
1 6 (30.00%) Google
2 5 (25.00%) Tableau
3 1 (5.00%) Adobe