The following table provides summary statistics for contract job vacancies advertised in West Yorkshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
Yorkshire / West Yorkshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 97 119 113
Rank change year-on-year +22 -6  
Contract jobs citing Web Analytics 3 2 4
As % of all contract IT jobs advertised in West Yorkshire 0.21% 0.098% 0.19%
As % of the Processes & Methodologies category 0.24% 0.11% 0.22%
Number of daily rates quoted 3 2 3
Median daily rate £333 £363 £550
Median daily rate % change year-on-year -8.27% -34.09%  
90% offered a daily rate of more than £285 £289 £500
10% offered a daily rate of more than £445 £426 £600
UK excluding London median daily rate £375 £425 £350
% change year-on-year -11.76% +21.42%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in West Yorkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
West Yorkshire
Contract job vacancies with a requirement for process and methodology skills 1247 1778 1801
As % of all contract IT job vacancies advertised in West Yorkshire 86.42% 87.37% 85.84%
Number of daily rates quoted 3212 4826 5199
Median daily rate £408 £425 £356
Median daily rate % change year-on-year -4.11% +19.38%  
90% offered a daily rate of more than £305 £309 £263
10% offered a daily rate of more than £550 £575 £521
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 73 28 68
Median hourly rate £10.00 £14.50 £35.00
Median hourly rate % change year-on-year -31.03% -58.57%  
90% offered a hourly rate of more than £8.00 £10.20 £12.17
10% offered a hourly rate of more than £22.50 £180.00 £47.50
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Web Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Web Analytics in West Yorkshire

Web Analytics
Contractor Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in West Yorkshire.

Contractor daily rate trend for Web Analytics in West Yorkshire

Web Analytics
Contractor Daily Rate Histogram in West Yorkshire

The daily rate distribution of IT jobs citing Web Analytics in West Yorkshire over the 3 months to 28 June 2017.

Contractor daily rate histogram for Web Analytics in West Yorkshire

Web Analytics
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the West Yorkshire region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +21 2 £308 -15.03% 3
Web Analytics
Yorkshire

For the 6 months to 28 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Yorkshire region with a requirement for Web Analytics.

1 4 (100.00%) Finance
1 4 (100.00%) Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) User Experience
2 3 (75.00%) Analytical Skills
2 3 (75.00%) Degree
2 3 (75.00%) Psychology
2 3 (75.00%) Ergonomics
2 3 (75.00%) IVR
2 3 (75.00%) Internet
2 3 (75.00%) Ethnography
2 3 (75.00%) Ethnographic Research
2 3 (75.00%) Heuristic Evaluation
2 3 (75.00%) Cognitive Walkthrough
2 3 (75.00%) Usability Testing
2 3 (75.00%) Telecoms
3 1 (25.00%) Big Data
3 1 (25.00%) Data Analytics
3 1 (25.00%) SQL
3 1 (25.00%) T-SQL
3 1 (25.00%) Microsoft Excel
3 1 (25.00%) SAS
3 1 (25.00%) Business Intelligence
3 1 (25.00%) Credit Risk
3 1 (25.00%) Data Structures

Web Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) SAS
Applications
1 1 (25.00%) Microsoft Excel
Communications & Networking
1 3 (75.00%) Internet
Database & Business Intelligence
1 1 (25.00%) Big Data
General
1 4 (100.00%) Finance
1 4 (100.00%) Marketing
2 3 (75.00%) Telecoms
Job Titles
1 3 (75.00%) User Experience Researcher
1 3 (75.00%) User Researcher
2 1 (25.00%) Developer
Miscellaneous
1 3 (75.00%) Analytical Skills
1 3 (75.00%) IVR
1 3 (75.00%) User Experience
2 1 (25.00%) Credit Risk
2 1 (25.00%) Data Structures
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Cognitive Walkthrough
2 3 (75.00%) Ergonomics
2 3 (75.00%) Ethnographic Research
2 3 (75.00%) Ethnography
2 3 (75.00%) Heuristic Evaluation
2 3 (75.00%) Psychology
2 3 (75.00%) Usability Testing
3 1 (25.00%) Business Intelligence
3 1 (25.00%) Data Analytics
Programming Languages
1 1 (25.00%) SQL
1 1 (25.00%) T-SQL
Qualifications
1 3 (75.00%) Degree