Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
Yorkshire > West Yorkshire
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 237 255 297
Rank change year-on-year +18 +42 -8
Permanent jobs citing Web Analytics 17 22 23
As % of all permanent IT jobs advertised in West Yorkshire 0.25% 0.29% 0.25%
As % of the Processes & Methodologies category 0.27% 0.31% 0.27%
Number of salaries quoted 10 21 18
West Yorkshire median annual salary £37,500 £33,500 £36,250
Median salary % change year-on-year +11.94% -7.59% +11.54%
10th Percentile £26,725 £27,500 £28,200
90th Percentile £40,250 £62,500 £62,500
Yorkshire median annual salary £40,000 £42,000 £35,000
% change year-on-year -4.76% +20.00% +7.69%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6236 7013 8417
As % of all permanent IT jobs advertised in West Yorkshire 91.40% 91.22% 90.98%
Number of salaries quoted 5241 6015 6760
West Yorkshire median annual salary £42,500 £42,500 £42,000
Median salary % change year-on-year - +1.19% +5.00%
10th Percentile £26,750 £26,750 £26,250
90th Percentile £61,250 £65,000 £60,000
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% +0.69%

Web Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Web Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Web Analytics in West Yorkshire

Web Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in West Yorkshire.

Salary trend for Web Analytics in West Yorkshire

Web Analytics
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Web Analytics in West Yorkshire over the 6 months to 24 November 2017.

Salary histogram for Web Analytics in West Yorkshire

Web Analytics
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the West Yorkshire region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +21 10 £30,000 -29.41%
Bingley - 5 £38,500 -
Wetherby +15 1 £31,500 -7.35%
Web Analytics
Yorkshire

For the 6 months to 24 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Web Analytics.

1 17 (100.00%) Analytics
2 16 (94.12%) Marketing
2 16 (94.12%) Google
3 15 (88.24%) Google Analytics
4 14 (82.35%) Microsoft
5 10 (58.82%) Microsoft Excel
5 10 (58.82%) SEO
5 10 (58.82%) Analytical Skills
6 8 (47.06%) Degree
6 8 (47.06%) Google Tag Manager
7 7 (41.18%) Digital Analytics
7 7 (41.18%) Computer Science Degree
7 7 (41.18%) Economics
7 7 (41.18%) Business Intelligence
7 7 (41.18%) Microsoft Office
7 7 (41.18%) Mathematics
7 7 (41.18%) Psychology
7 7 (41.18%) Computer Science
7 7 (41.18%) Digital Media
8 6 (35.29%) WebTrends
9 5 (29.41%) B2B
9 5 (29.41%) Adobe
9 5 (29.41%) Continuous Improvement
9 5 (29.41%) Digital Marketing
9 5 (29.41%) A/B Testing
10 4 (23.53%) Conversion Rate Optimisation
10 4 (23.53%) Single Customer View
10 4 (23.53%) Personalization
10 4 (23.53%) User Experience
10 4 (23.53%) Data Warehouse

Web Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (17.65%) CMS
2 2 (11.76%) Umbraco
3 1 (5.88%) Sitecore CMS
Applications
1 10 (58.82%) Microsoft Excel
2 7 (41.18%) Microsoft Office
Business Applications
1 6 (35.29%) WebTrends
2 2 (11.76%) Dynamics CRM
Cloud Services
1 15 (88.24%) Google Analytics
2 8 (47.06%) Google Tag Manager
3 1 (5.88%) Google Cloud Platform
3 1 (5.88%) MailChimp
Database & Business Intelligence
1 4 (23.53%) Data Mining
1 4 (23.53%) Data Warehouse
2 1 (5.88%) Big Data
2 1 (5.88%) Relational Database
General
1 16 (94.12%) Marketing
2 4 (23.53%) Finance
Job Titles
1 8 (47.06%) Analyst
2 4 (23.53%) Insight Analyst
2 4 (23.53%) Web Analyst
3 3 (17.65%) Analytics Manager
3 3 (17.65%) Digital Analyst
4 2 (11.76%) Digital Executive
4 2 (11.76%) Digital Marketing Executive
4 2 (11.76%) Marketing Executive
4 2 (11.76%) Web Analytics Manager
4 2 (11.76%) Web Manager
5 1 (5.88%) Data Analyst
5 1 (5.88%) Developer
5 1 (5.88%) Software Developer
5 1 (5.88%) Web Analytics Specialist
5 1 (5.88%) Web Specialist
Libraries, Frameworks & Software Standards
1 2 (11.76%) COM
2 1 (5.88%) .NET
2 1 (5.88%) ASP.NET
2 1 (5.88%) ASP.NET MVC
Miscellaneous
1 10 (58.82%) Analytical Skills
2 7 (41.18%) Computer Science
2 7 (41.18%) Digital Media
3 4 (23.53%) User Experience
4 2 (11.76%) Social Media
4 2 (11.76%) Video Editing
5 1 (5.88%) Greenfield Project
5 1 (5.88%) N-Tier
Operating Systems
1 1 (5.88%) Windows
Processes & Methodologies
1 17 (100.00%) Analytics
2 10 (58.82%) SEO
3 7 (41.18%) Business Intelligence
3 7 (41.18%) Digital Analytics
3 7 (41.18%) Economics
3 7 (41.18%) Mathematics
3 7 (41.18%) Psychology
4 5 (29.41%) A/B Testing
4 5 (29.41%) B2B
4 5 (29.41%) Continuous Improvement
4 5 (29.41%) Digital Marketing
5 4 (23.53%) Conversion Rate Optimisation
5 4 (23.53%) E-Commerce
5 4 (23.53%) Personalization
5 4 (23.53%) Single Customer View
6 3 (17.65%) Agile Software Development
6 3 (17.65%) Data Visualisation
6 3 (17.65%) Marketing Strategy
6 3 (17.65%) Pay per click
6 3 (17.65%) Visualisation
Programming Languages
1 1 (5.88%) C#
1 1 (5.88%) Java
1 1 (5.88%) SQL
Qualifications
1 8 (47.06%) Degree
2 7 (41.18%) Computer Science Degree
Vendors
1 16 (94.12%) Google
2 14 (82.35%) Microsoft
3 5 (29.41%) Adobe
4 4 (23.53%) DoubleClick
5 3 (17.65%) Criteo
5 3 (17.65%) Facebook
5 3 (17.65%) Tableau
6 1 (5.88%) Sitecore