The following table provides summary statistics for contract job vacancies advertised in Yorkshire with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 3 months to 29 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
England / Yorkshire
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank - 143 148
Contract jobs citing Pay per click 0 2 2
As % of all contract IT jobs advertised in Yorkshire - 0.072% 0.068%
As % of the Processes & Methodologies category - 0.083% 0.081%
Number of daily rates quoted 0 1 0
Median daily rate - £175 -
UK excluding London median daily rate £325 £195 £175
% change year-on-year +66.66% +11.42%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Yorkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Yorkshire
Contract job vacancies with a requirement for process and methodology skills 1737 2411 2477
As % of all contract IT job vacancies advertised in Yorkshire 84.40% 86.20% 83.74%
Number of daily rates quoted 4375 6512 6556
Median daily rate £420 £425 £365
Median daily rate % change year-on-year -1.17% +16.43%  
90% offered a daily rate of more than £300 £306 £263
10% offered a daily rate of more than £569 £575 £525
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 157 72 142
Median hourly rate £15.25 £17.69 £17.25
Median hourly rate % change year-on-year -13.78% +2.53%  
90% offered a hourly rate of more than £8.88 £11.00 £10.25
10% offered a hourly rate of more than £27.50 £37.00 £47.50
UK excluding London median hourly rate £33.50 £28.00 £30.00
% change year-on-year +19.64% -6.66%  

Pay per click
Job Vacancy Trend in Yorkshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Pay per click in Yorkshire

Pay per click
Contractor Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click in Yorkshire.

Contractor daily rate trend for Pay per click in Yorkshire

For the 6 months to 29 June 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Pay per click.

1 5 (100.00%) SQL
1 5 (100.00%) MySQL
1 5 (100.00%) E-Commerce
1 5 (100.00%) Google
1 5 (100.00%) Marketing
1 5 (100.00%) Google Analytics
1 5 (100.00%) Social Media
1 5 (100.00%) Tableau
1 5 (100.00%) Analytics
1 5 (100.00%) A/B Testing
2 2 (40.00%) Digital Analytics
2 2 (40.00%) Mobile App
3 1 (20.00%) Business Intelligence

Pay per click
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 5 (100.00%) Google Analytics
Database & Business Intelligence
1 5 (100.00%) MySQL
General
1 5 (100.00%) Marketing
Job Titles
1 5 (100.00%) Analyst
2 4 (80.00%) Digital Analyst
2 4 (80.00%) Digital Analytics Analyst
3 2 (40.00%) Google Analytics Analyst
3 2 (40.00%) Google Analytics Web Analyst
3 2 (40.00%) Web Analyst
3 2 (40.00%) Web Analytics Analyst
4 1 (20.00%) Business Intelligence Analyst
Miscellaneous
1 5 (100.00%) Social Media
2 2 (40.00%) Mobile App
Processes & Methodologies
1 5 (100.00%) A/B Testing
1 5 (100.00%) Analytics
1 5 (100.00%) E-Commerce
2 2 (40.00%) Digital Analytics
3 1 (20.00%) Business Intelligence
Programming Languages
1 5 (100.00%) SQL
Vendors
1 5 (100.00%) Google
1 5 (100.00%) Tableau