The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England / Yorkshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 209 223 234
Rank change year-on-year +14 +11  
Permanent jobs citing Pay per click 22 12 30
As % of all permanent IT jobs advertised in Yorkshire 0.41% 0.21% 0.44%
As % of the Processes & Methodologies category 0.45% 0.24% 0.49%
Number of salaries quoted 20 12 19
Median salary £27,000 £32,500 £27,500
Median salary % change year-on-year -16.92% +18.18%  
90% offered a salary of more than £20,500 £25,000 £22,000
10% offered a salary of more than £35,250 £42,250 £45,000
UK excluding London median salary £28,250 £30,000 £30,000
% change year-on-year -5.83% -  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process and methodology skills.

Process & Methodology Skills
Yorkshire
Permanent job vacancies with a requirement for process and methodology skills 4879 5032 6064
As % of all permanent IT job vacancies advertised in Yorkshire 91.38% 89.73% 89.49%
Number of salaries quoted 4085 4202 4967
Median salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25%  
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £60,000 £60,000 £61,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Pay per click
Job Vacancy Trend in Yorkshire

The job posting trend of jobs advertised in Yorkshire citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Yorkshire

Pay per click
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Yorkshire.

Salary trend for Pay per click in Yorkshire

Pay per click
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Pay per click in Yorkshire over the 3 months to 28 June 2017.

Salary histogram for Pay per click in Yorkshire

Pay per click
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Yorkshire region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North Yorkshire +10 13 £21,500 -28.33% 1
West Yorkshire +11 7 £26,500 -18.46% 3
South Yorkshire - 1 £27,500 - 1
Pay per click
England

For the 6 months to 28 June 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Pay per click.

1 23 (71.88%) SEO
1 23 (71.88%) Marketing
2 21 (65.63%) Social Media
3 15 (46.88%) Google
4 13 (40.63%) Digital Marketing
5 12 (37.50%) Analytics
6 11 (34.38%) Google Analytics
7 10 (31.25%) Internet Marketing
7 10 (31.25%) Internet
8 9 (28.13%) Web Development
9 8 (25.00%) HTML
9 8 (25.00%) AdWords
10 7 (21.88%) Analytical Skills
10 7 (21.88%) CSS
11 6 (18.75%) Content Marketing
12 5 (15.63%) Marketing Strategy
13 4 (12.50%) Blog
13 4 (12.50%) Microsoft Office
13 4 (12.50%) Advertising
13 4 (12.50%) Data Analysis
13 4 (12.50%) DoubleClick
14 3 (9.38%) Finance
14 3 (9.38%) E-Commerce
14 3 (9.38%) Digital Media
14 3 (9.38%) Kenshoo
14 3 (9.38%) Marin
14 3 (9.38%) Mentoring
15 2 (6.25%) Continuous Improvement
15 2 (6.25%) Facebook
15 2 (6.25%) Twitter

Pay per click
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.25%) CMS
1 2 (6.25%) WordPress
Applications
1 4 (12.50%) Microsoft Office
2 2 (6.25%) Microsoft Excel
3 1 (3.13%) Microsoft PowerPoint
Business Applications
1 2 (6.25%) Magento
Cloud Services
1 11 (34.38%) Google Analytics
2 8 (25.00%) AdWords
Communications & Networking
1 10 (31.25%) Internet
Database & Business Intelligence
1 1 (3.13%) MySQL
General
1 23 (71.88%) Marketing
2 4 (12.50%) Advertising
3 3 (9.38%) Finance
4 2 (6.25%) Retail
5 1 (3.13%) Games
Job Titles
1 12 (37.50%) PPC Manager
2 9 (28.13%) Account Manager
3 8 (25.00%) PPC Account Manager
4 5 (15.63%) Digital Executive
4 5 (15.63%) PPC Executive
5 4 (12.50%) Account Executive
5 4 (12.50%) Analyst
5 4 (12.50%) Client Account Manager
5 4 (12.50%) Digital Marketing Manager
5 4 (12.50%) Marketing Manager
6 3 (9.38%) Sales Manager
6 3 (9.38%) SEO Account Manager
6 3 (9.38%) SEO Manager
7 2 (6.25%) Digital Analyst
7 2 (6.25%) Digital Project Manager
7 2 (6.25%) Marketing Analyst
7 2 (6.25%) Project Manager
7 2 (6.25%) SEO Analyst
8 1 (3.13%) PPC Specialist
8 1 (3.13%) Senior Data Warehouse Specialist
Libraries, Frameworks & Software Standards
1 8 (25.00%) HTML
2 7 (21.88%) CSS
3 2 (6.25%) .NET
3 2 (6.25%) XML
4 1 (3.13%) Node.js
4 1 (3.13%) React
4 1 (3.13%) Twitter Bootstrap
Miscellaneous
1 21 (65.63%) Social Media
2 7 (21.88%) Analytical Skills
3 4 (12.50%) Blog
4 3 (9.38%) Digital Media
5 1 (3.13%) iPhone
Processes & Methodologies
1 23 (71.88%) SEO
2 13 (40.63%) Digital Marketing
3 12 (37.50%) Analytics
4 10 (31.25%) Internet Marketing
5 9 (28.13%) Web Development
6 6 (18.75%) Content Marketing
7 5 (15.63%) Marketing Strategy
8 4 (12.50%) Data Analysis
9 3 (9.38%) E-Commerce
9 3 (9.38%) Mentoring
10 2 (6.25%) Continuous Improvement
10 2 (6.25%) Email Marketing
10 2 (6.25%) Project Management
11 1 (3.13%) Digital Analytics
11 1 (3.13%) Display Advertising
11 1 (3.13%) Information Security
11 1 (3.13%) Resource Management
11 1 (3.13%) Social Media Marketing
11 1 (3.13%) Statistical Analysis
11 1 (3.13%) Web Design
Programming Languages
1 2 (6.25%) SQL
2 1 (3.13%) Java
2 1 (3.13%) JavaScript
2 1 (3.13%) PHP
2 1 (3.13%) Python
2 1 (3.13%) R
Vendors
1 15 (46.88%) Google
2 4 (12.50%) DoubleClick
3 3 (9.38%) Kenshoo
3 3 (9.38%) Marin
4 2 (6.25%) Apple
4 2 (6.25%) Facebook
4 2 (6.25%) Microsoft
4 2 (6.25%) Twitter
5 1 (3.13%) Omniture
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