Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > Yorkshire
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 288 317 277
Rank change year-on-year +29 -40 +34
Permanent jobs citing Pay per click 31 11 81
As % of all permanent IT jobs advertised in Yorkshire 0.32% 0.100% 0.61%
As % of the Processes & Methodologies category 0.35% 0.11% 0.68%
Number of salaries quoted 28 11 97
Yorkshire median annual salary £28,750 £30,000 £26,000
Median salary % change year-on-year -4.17% +15.38% -13.33%
10th Percentile £19,425 £20,750 £21,250
90th Percentile £39,500 £41,000 £36,750
England median annual salary £30,500 £32,500 £30,000
% change year-on-year -6.15% +8.33% -6.25%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 8848 9864 11922
As % of all permanent IT jobs advertised in Yorkshire 90.17% 89.46% 90.25%
Number of salaries quoted 7407 8294 9703
Yorkshire median annual salary £42,500 £42,000 £40,000
Median salary % change year-on-year +1.19% +5.00% +1.27%
10th Percentile £26,250 £26,250 £26,000
90th Percentile £61,250 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in Yorkshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Pay per click in Yorkshire

Pay per click
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Yorkshire.

Salary trend for Pay per click in Yorkshire

Pay per click
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Pay per click in Yorkshire over the 6 months to 20 November 2017.

Salary histogram for Pay per click in Yorkshire

Pay per click
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Yorkshire region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +30 17 £27,500 -17.91% 5
North Yorkshire +13 11 £25,500 -0.97% 1
Pay per click
England

For the 6 months to 20 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Pay per click.

1 26 (83.87%) Marketing
2 23 (74.19%) SEO
3 21 (67.74%) Google
4 19 (61.29%) Social Media
5 17 (54.84%) Digital Marketing
6 15 (48.39%) Analytics
7 14 (45.16%) Google Analytics
8 12 (38.71%) AdWords
9 11 (35.48%) Marketing Strategy
9 11 (35.48%) Email Marketing
10 8 (25.81%) Retail
11 7 (22.58%) Microsoft Excel
11 7 (22.58%) Web Development
11 7 (22.58%) Analytical Skills
12 6 (19.35%) Customer Engagement
12 6 (19.35%) Content Marketing
12 6 (19.35%) HTML
12 6 (19.35%) E-Commerce
13 5 (16.13%) Advertising
13 5 (16.13%) CMS
13 5 (16.13%) Twitter
14 4 (12.90%) MailChimp
14 4 (12.90%) Internet Marketing
14 4 (12.90%) Agile Software Development
14 4 (12.90%) Microsoft
14 4 (12.90%) Apple
14 4 (12.90%) Internet
14 4 (12.90%) CSS
15 3 (9.68%) Project Management
15 3 (9.68%) Microsoft Office

Pay per click
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (16.13%) CMS
2 3 (9.68%) WordPress
3 2 (6.45%) Umbraco
Applications
1 7 (22.58%) Microsoft Excel
2 3 (9.68%) Microsoft Office
3 1 (3.23%) Microsoft PowerPoint
Business Applications
1 3 (9.68%) Magento
2 2 (6.45%) Dynamics CRM
Cloud Services
1 14 (45.16%) Google Analytics
2 12 (38.71%) AdWords
3 4 (12.90%) MailChimp
4 1 (3.23%) Google Cloud Platform
4 1 (3.23%) Google Tag Manager
Communications & Networking
1 4 (12.90%) Internet
Database & Business Intelligence
1 1 (3.23%) Big Data
1 1 (3.23%) MySQL
1 1 (3.23%) Relational Database
Development Applications
1 1 (3.23%) JIRA
General
1 26 (83.87%) Marketing
2 8 (25.81%) Retail
3 5 (16.13%) Advertising
4 3 (9.68%) Finance
5 2 (6.45%) Automotive
5 2 (6.45%) Games
Job Titles
1 10 (32.26%) Digital Executive
2 6 (19.35%) Account Manager
3 5 (16.13%) Digital Marketing Executive
3 5 (16.13%) Marketing Executive
3 5 (16.13%) PPC Executive
3 5 (16.13%) PPC Manager
4 4 (12.90%) Digital Project Manager
4 4 (12.90%) PPC Account Manager
4 4 (12.90%) Project Manager
5 3 (9.68%) Account Executive
5 3 (9.68%) Analyst
5 3 (9.68%) Digital Marketing Manager
5 3 (9.68%) Marketing Manager
5 3 (9.68%) Senior Manager
6 2 (6.45%) Digital Account Manager
6 2 (6.45%) PPC Analyst
6 2 (6.45%) Senior Account Manager
7 1 (3.23%) Junior JavaScript Developer
7 1 (3.23%) SEO Account Manager
7 1 (3.23%) Social Media Manager
Libraries, Frameworks & Software Standards
1 6 (19.35%) HTML
2 4 (12.90%) CSS
3 2 (6.45%) .NET
3 2 (6.45%) XML
4 1 (3.23%) Node.js
4 1 (3.23%) React
4 1 (3.23%) Twitter Bootstrap
Miscellaneous
1 19 (61.29%) Social Media
2 7 (22.58%) Analytical Skills
3 2 (6.45%) Digital Media
3 2 (6.45%) Video Editing
4 1 (3.23%) iPhone
Operating Systems
1 1 (3.23%) Windows
Processes & Methodologies
1 23 (74.19%) SEO
2 17 (54.84%) Digital Marketing
3 15 (48.39%) Analytics
4 11 (35.48%) Email Marketing
4 11 (35.48%) Marketing Strategy
5 7 (22.58%) Web Development
6 6 (19.35%) Content Marketing
6 6 (19.35%) Customer Engagement
6 6 (19.35%) E-Commerce
7 4 (12.90%) Agile Software Development
7 4 (12.90%) Internet Marketing
8 3 (9.68%) Project Management
8 3 (9.68%) Social Media Management
8 3 (9.68%) Web Analytics
9 2 (6.45%) Campaign Management
9 2 (6.45%) Content Marketing Strategy
9 2 (6.45%) Continuous Improvement
9 2 (6.45%) Creative Thinking
9 2 (6.45%) Remarketing
9 2 (6.45%) Social Media Marketing
Programming Languages
1 2 (6.45%) SQL
2 1 (3.23%) JavaScript
Qualifications
1 1 (3.23%) Degree
Vendors
1 21 (67.74%) Google
2 5 (16.13%) Twitter
3 4 (12.90%) Apple
3 4 (12.90%) Microsoft
4 2 (6.45%) DoubleClick
4 2 (6.45%) Omniture
5 1 (3.23%) Facebook