The following table provides summary statistics for contract job vacancies advertised in Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / Yorkshire
Rank 119 134 -
Rank change year-on-year +15 -  
Contract jobs citing SEO 8 5 0
As % of all contract IT jobs advertised in Yorkshire 0.37% 0.18% -
As % of the Processes & Methodologies category 0.45% 0.22% -
Number of daily rates quoted 5 2 0
Median daily rate £345 £265 -
Median daily rate % change year-on-year +30.18% -  
UK excluding London median daily rate £350 £303 £250
% change year-on-year +15.70% +21.00%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.50 £19.00
% change year-on-year - -18.42%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Yorkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Yorkshire
Contract job vacancies with a requirement for process and methodology skills 1781 2280 2161
As % of all contract IT job vacancies advertised in Yorkshire 82.45% 80.97% 82.07%
Number of daily rates quoted 1141 1542 1396
Median daily rate £410 £410 £375
Median daily rate % change year-on-year - +9.33%  
90% offered a daily rate of more than £300 £300 £250
10% offered a daily rate of more than £550 £575 £475
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 35 65 62
Median hourly rate £13.00 £16.50 £18.00
Median hourly rate % change year-on-year -21.21% -8.33%  
90% offered a hourly rate of more than £8.82 £10.20 £9.25
10% offered a hourly rate of more than £35.34 £35.00 £36.00
UK excluding London median hourly rate £36.00 £39.00 £30.00
% change year-on-year -7.69% +30.00%  

SEO
Job Vacancy Trend in Yorkshire

The job posting trend of jobs advertised in Yorkshire citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Yorkshire

SEO
Contractor Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Yorkshire.

Contractor daily rate trend for SEO in Yorkshire

SEO
Contractor Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO in Yorkshire.

Contractor hourly rate trend for SEO in Yorkshire

SEO
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Yorkshire +1 5 £350 +55.55%
West Yorkshire +13 3 £300 -1.63% 1
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 24 March 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for SEO.

1 14 (87.50%) Agile Software Development
2 8 (50.00%) User Experience
3 6 (37.50%) Prototyping
4 5 (31.25%) Web Application Development
4 5 (31.25%) Legal
4 5 (31.25%) Publishing
5 4 (25.00%) Web Services
5 4 (25.00%) Adobe
5 4 (25.00%) AngularJS
6 3 (18.75%) Mobile App
6 3 (18.75%) Adobe Experience Manager
6 3 (18.75%) React
6 3 (18.75%) Information Architecture
6 3 (18.75%) JSR 170
6 3 (18.75%) jQuery
6 3 (18.75%) Data Migration
6 3 (18.75%) LDAP
6 3 (18.75%) HTML
6 3 (18.75%) Migration
6 3 (18.75%) Web Design
6 3 (18.75%) Business Analysis
6 3 (18.75%) Personalization
6 3 (18.75%) Angular 2
6 3 (18.75%) Presales
7 2 (12.50%) Wireframes
7 2 (12.50%) CSS
7 2 (12.50%) Management Information System
7 2 (12.50%) Java
7 2 (12.50%) JavaScript
7 2 (12.50%) .NET

SEO
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) Adobe Experience Manager
2 1 (6.25%) Alfresco
2 1 (6.25%) Documentum
2 1 (6.25%) Drupal
2 1 (6.25%) FileNet
2 1 (6.25%) Liferay
2 1 (6.25%) LiveCycle
2 1 (6.25%) LiveLink
2 1 (6.25%) SharePoint
Cloud Services
1 1 (6.25%) GitHub
Communications & Networking
1 3 (18.75%) LDAP
Database & Business Intelligence
1 1 (6.25%) Relational Database
Development Applications
1 1 (6.25%) Visual Studio
General
1 5 (31.25%) Legal
1 5 (31.25%) Publishing
2 1 (6.25%) Banking
2 1 (6.25%) Finance
Job Titles
1 6 (37.50%) Content Designer
1 6 (37.50%) Designer
2 3 (18.75%) Architect
3 2 (12.50%) Developer
3 2 (12.50%) Front End Developer (Client-Side Developer)
4 1 (6.25%) Analyst
4 1 (6.25%) Angular Developer
4 1 (6.25%) Business Analyst
4 1 (6.25%) Consultant
4 1 (6.25%) Digital Content Designer
4 1 (6.25%) Digital Designer
4 1 (6.25%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 4 (25.00%) AngularJS
1 4 (25.00%) Web Services
2 3 (18.75%) Angular 2
2 3 (18.75%) HTML
2 3 (18.75%) jQuery
2 3 (18.75%) JSR 170
2 3 (18.75%) React
3 2 (12.50%) .NET
3 2 (12.50%) CSS
3 2 (12.50%) HTML5
4 1 (6.25%) CSS3
4 1 (6.25%) Java EE
4 1 (6.25%) RESTful
Miscellaneous
1 8 (50.00%) User Experience
2 3 (18.75%) Mobile App
3 2 (12.50%) Management Information System
3 2 (12.50%) Social Media
4 1 (6.25%) Analytical Skills
4 1 (6.25%) Computer Science
Operating Systems
1 1 (6.25%) Android
1 1 (6.25%) Apple iOS
Processes & Methodologies
1 14 (87.50%) Agile Software Development
2 6 (37.50%) Prototyping
3 5 (31.25%) Web Application Development
4 3 (18.75%) Business Analysis
4 3 (18.75%) Data Migration
4 3 (18.75%) Information Architecture
4 3 (18.75%) Migration
4 3 (18.75%) Personalization
4 3 (18.75%) Presales
4 3 (18.75%) Web Design
5 2 (12.50%) Continuous Improvement
5 2 (12.50%) Front End Development
5 2 (12.50%) Responsive Web Design
5 2 (12.50%) Usability Testing
5 2 (12.50%) Web Accessibility
5 2 (12.50%) Wireframes
6 1 (6.25%) Change Management
6 1 (6.25%) Enterprise Architecture
6 1 (6.25%) Requirements Analysis
6 1 (6.25%) Web Usability
Programming Languages
1 2 (12.50%) Java
1 2 (12.50%) JavaScript
Qualifications
1 1 (6.25%) Degree
Vendors
1 4 (25.00%) Adobe
2 1 (6.25%) IBM
2 1 (6.25%) Interwoven
2 1 (6.25%) OpenText
2 1 (6.25%) Sitecore
2 1 (6.25%) Vignette
2 1 (6.25%) Xerox