Period
to 21 October 2018

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK > England
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 555 466 495
Rank change year-on-year -89 +29 -14
Contract jobs citing SEO 311 416 437
As % of all contract IT jobs advertised in England 0.33% 0.46% 0.44%
As % of the Processes & Methodologies category 0.39% 0.53% 0.52%
Number of daily rates quoted 198 245 264
England median daily rate £350 £363 £343
Median daily rate % change year-on-year -3.45% +5.84% -2.14%
10th Percentile £203 £200 £188
90th Percentile £525 £525 £522
UK median daily rate £350 £363 £345
% change year-on-year -3.45% +5.07% -1.43%
Number of hourly rates quoted 7 12 21
England median hourly rate £35.00 £31.00 £20.00
Median hourly rate % change year-on-year +12.90% +55.00% -45.46%
10th Percentile £28.80 £16.25 £15.75
90th Percentile £96.60 £40.00 £36.50
UK median hourly rate £35.00 £29.00 £20.00
% change year-on-year +20.69% +45.00% -45.46%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 80,669 78,509 83,982
As % of all contract IT jobs advertised in England 86.25% 85.92% 85.35%
Number of daily rates quoted 53,846 52,524 55,930
England median daily rate £473 £450 £425
Median daily rate % change year-on-year +5.00% +5.88% +3.03%
10th Percentile £300 £283 £263
90th Percentile £645 £631 £606
UK median daily rate £451 £450 £425
% change year-on-year +0.11% +5.88% +3.03%
Number of hourly rates quoted 2,159 1,846 2,231
England median hourly rate £21.00 £24.82 £22.50
Median hourly rate % change year-on-year -15.39% +10.31% +3.97%
10th Percentile £11.25 £11.25 £11.50
90th Percentile £50.00 £50.00 £48.00
UK median hourly rate £21.00 £24.93 £22.50
% change year-on-year -15.75% +10.78% +3.59%

SEO
Job Vacancy Trend in England

Job postings citing SEO as a percentage of all IT jobs advertised in England.

Job vacancy trend for SEO in England

SEO
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in England.

Contractor daily rate trend for SEO in England

SEO
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing SEO in England over the 6 months to 21 October 2018.

Contractor daily rate histogram for SEO in England

SEO
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in England.

Contractor hourly rate trend for SEO in England

SEO
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing SEO in England over the 6 months to 21 October 2018.

Contractor hourly rate histogram for SEO in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -74 164 £350 -12.50% 73
South East -33 62 £385 +28.33% 38
North of England -24 34 £325 -7.14% 87
Midlands -46 22 £450 +16.13% 54
East of England +19 21 £159 -20.63% 25
West Midlands -32 19 £466 +16.56% 23
Yorkshire -11 17 £313 +4.17% 30
North West -15 11 £413 +6.45% 49
South West -29 7 £425 +88.89% 19
North East -3 6 £388 +10.71% 8
East Midlands -4 3 £300 +26.32% 31
SEO
UK

For the 6 months to 21 October 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for SEO.

1 140 (45.02%) Marketing
2 130 (41.80%) Analytics
3 125 (40.19%) Agile Software Development
4 112 (36.01%) User Experience
5 101 (32.48%) HTML
6 90 (28.94%) Google
7 87 (27.97%) JavaScript
8 84 (27.01%) CSS
9 78 (25.08%) CMS
10 70 (22.51%) Digital Marketing
11 68 (21.86%) Google Analytics
12 67 (21.54%) Social Media
13 59 (18.97%) E-Commerce
14 50 (16.08%) Pay per click
15 47 (15.11%) Web Development
15 47 (15.11%) HTML5
16 39 (12.54%) Content Management
17 37 (11.90%) CSS3
18 35 (11.25%) WordPress
18 35 (11.25%) Adobe
19 34 (10.93%) Scrum
19 34 (10.93%) Git (software)
19 34 (10.93%) React
20 33 (10.61%) Publishing
21 32 (10.29%) Finance
21 32 (10.29%) Front End Development
22 30 (9.65%) Sass
23 29 (9.32%) PHP
23 29 (9.32%) JIRA
24 28 (9.00%) jQuery

SEO
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 78 (25.08%) CMS
2 35 (11.25%) WordPress
3 18 (5.79%) Drupal
4 12 (3.86%) Adobe Experience Manager
5 7 (2.25%) Umbraco
6 5 (1.61%) Sitecore CMS
7 4 (1.29%) WebSphere
7 4 (1.29%) WebSphere Application Server
8 3 (0.96%) Confluence
8 3 (0.96%) SharePoint
9 2 (0.64%) Jupyter
10 1 (0.32%) Apache
10 1 (0.32%) Apache Solr
10 1 (0.32%) Elasticsearch
10 1 (0.32%) EPiServer
10 1 (0.32%) Ethereum
10 1 (0.32%) IIS
10 1 (0.32%) JBoss
10 1 (0.32%) Tomcat
Applications
1 27 (8.68%) Photoshop
2 11 (3.54%) Microsoft Office
3 10 (3.22%) Fireworks
3 10 (3.22%) Microsoft Excel
4 4 (1.29%) InVision
4 4 (1.29%) MS Visio
4 4 (1.29%) OmniGraffle
5 3 (0.96%) Adobe Creative Suite
5 3 (0.96%) UXPin
6 2 (0.64%) Adobe Illustrator
6 2 (0.64%) Microsoft PowerPoint
7 1 (0.32%) Acrobat
7 1 (0.32%) Adobe Premiere
7 1 (0.32%) InDesign
7 1 (0.32%) Spreadsheet
Business Applications
1 11 (3.54%) Magento
2 2 (0.64%) Unica
3 1 (0.32%) Eloqua
3 1 (0.32%) WebTrends
3 1 (0.32%) Workfront
Cloud Services
1 68 (21.86%) Google Analytics
2 13 (4.18%) Google Tag Manager
3 11 (3.54%) G Suite
3 11 (3.54%) GitHub
3 11 (3.54%) Google Cloud Platform
4 10 (3.22%) AdWords
5 5 (1.61%) Adobe Creative Cloud
6 4 (1.29%) Amazon AWS
6 4 (1.29%) Microsoft Azure
7 3 (0.96%) SaaS
8 2 (0.64%) Adobe Analytics
8 2 (0.64%) npm
9 1 (0.32%) AWS CloudFormation
9 1 (0.32%) AWS Lambda
9 1 (0.32%) Cloudflare
9 1 (0.32%) Heroku
9 1 (0.32%) Loggly
9 1 (0.32%) Office 365
9 1 (0.32%) OneDrive
9 1 (0.32%) Serverless
Communications & Networking
1 13 (4.18%) Internet
2 2 (0.64%) DNS
2 2 (0.64%) Intranet
3 1 (0.32%) Firewall
3 1 (0.32%) HTTP
3 1 (0.32%) Remote Desktop
3 1 (0.32%) SMS
3 1 (0.32%) VoIP
3 1 (0.32%) VPN
3 1 (0.32%) Wi-Fi
Database & Business Intelligence
1 20 (6.43%) MySQL
2 2 (0.64%) NoSQL
2 2 (0.64%) Power BI
2 2 (0.64%) Relational Database
2 2 (0.64%) SQL Server
3 1 (0.32%) BigQuery
3 1 (0.32%) Blockchain
3 1 (0.32%) PostgreSQL
3 1 (0.32%) RDBMS
Development Applications
1 34 (10.93%) Git (software)
2 29 (9.32%) JIRA
3 17 (5.47%) Jenkins
4 16 (5.14%) Maven
5 13 (4.18%) Selenium
6 10 (3.22%) gulp
6 10 (3.22%) Hudson
6 10 (3.22%) WebDriver
7 9 (2.89%) Grunt
8 5 (1.61%) Axure RP
8 5 (1.61%) GitLab
8 5 (1.61%) Webistrano
9 4 (1.29%) Balsamiq Mockups
9 4 (1.29%) Bitbucket
10 3 (0.96%) ProtoShare
11 2 (0.64%) Bower
11 2 (0.64%) JUnit
11 2 (0.64%) webpack
11 2 (0.64%) Zephyr
12 1 (0.32%) Dreamweaver
General
1 140 (45.02%) Marketing
2 33 (10.61%) Publishing
3 32 (10.29%) Finance
4 27 (8.68%) Legal
5 19 (6.11%) Advertising
6 15 (4.82%) Retail
7 12 (3.86%) Banking
8 6 (1.93%) Brand Awareness
8 6 (1.93%) Pharmaceutical
9 5 (1.61%) Spanish Language
10 4 (1.29%) Games
10 4 (1.29%) Law
10 4 (1.29%) Multimedia
10 4 (1.29%) Telecoms
11 3 (0.96%) German Language
12 2 (0.64%) French Language
12 2 (0.64%) Manufacturing
13 1 (0.32%) Dutch Language
13 1 (0.32%) Electronics
13 1 (0.32%) Investment Banking
Job Titles
1 79 (25.40%) Developer
2 51 (16.40%) Designer
3 46 (14.79%) Content Designer
4 35 (11.25%) Analyst
5 30 (9.65%) Front End Developer (Client-Side Developer)
6 24 (7.72%) Web Analyst
7 17 (5.47%) React Developer
7 17 (5.47%) Web Developer
8 16 (5.14%) Digital Content Designer
8 16 (5.14%) Digital Designer
9 14 (4.50%) Google Analytics Analyst
9 14 (4.50%) Google Analytics Web Analyst
9 14 (4.50%) Marketing Manager
9 14 (4.50%) Project Manager
9 14 (4.50%) Web Analytics Analyst
10 13 (4.18%) Consultant
11 11 (3.54%) Delivery Manager
12 9 (2.89%) Digital Project Manager
12 9 (2.89%) UI Developer
12 9 (2.89%) Web Manager
Libraries, Frameworks & Software Standards
1 101 (32.48%) HTML
2 84 (27.01%) CSS
3 47 (15.11%) HTML5
4 37 (11.90%) CSS3
5 34 (10.93%) React
6 30 (9.65%) Sass
7 28 (9.00%) jQuery
8 22 (7.07%) AngularJS
9 21 (6.75%) Ajax
10 17 (5.47%) LESS
11 16 (5.14%) Node.js
12 15 (4.82%) Vue.js
13 14 (4.50%) REST
14 12 (3.86%) XML
15 11 (3.54%) Handlebars
15 11 (3.54%) Mustache
16 10 (3.22%) Symfony
16 10 (3.22%) Web Services
17 9 (2.89%) .NET
17 9 (2.89%) Laravel
Miscellaneous
1 112 (36.01%) User Experience
2 67 (21.54%) Social Media
3 26 (8.36%) Analytical Skills
4 9 (2.89%) Algorithms
4 9 (2.89%) PMI
5 7 (2.25%) Blog
5 7 (2.25%) Computer Science
6 6 (1.93%) Fintech
6 6 (1.93%) Management Information System
6 6 (1.93%) Self-Motivation
6 6 (1.93%) Video Editing
6 6 (1.93%) W3C
7 5 (1.61%) Digital Media
8 4 (1.29%) Graphic Design
8 4 (1.29%) iPad
8 4 (1.29%) Virtual Team
9 3 (0.96%) Mobile App
9 3 (0.96%) Smartphone
9 3 (0.96%) Wiki
10 2 (0.64%) Enterprise Software
Operating Systems
1 5 (1.61%) Android
1 5 (1.61%) Apple iOS
2 3 (0.96%) Linux
3 2 (0.64%) Mac OS X
3 2 (0.64%) Unix
4 1 (0.32%) Mac OS
4 1 (0.32%) Windows
4 1 (0.32%) Windows Server
Processes & Methodologies
1 130 (41.80%) Analytics
2 125 (40.19%) Agile Software Development
3 70 (22.51%) Digital Marketing
4 59 (18.97%) E-Commerce
5 50 (16.08%) Pay per click
6 47 (15.11%) Web Development
7 39 (12.54%) Content Management
8 34 (10.93%) Scrum
9 32 (10.29%) Front End Development
10 27 (8.68%) CRM
10 27 (8.68%) Problem-Solving
11 24 (7.72%) B2B
11 24 (7.72%) Marketing Strategy
12 23 (7.40%) Data Analysis
12 23 (7.40%) Project Management
13 22 (7.07%) Collaborative Working
14 21 (6.75%) TDD
15 19 (6.11%) Web Application Development
16 18 (5.79%) Online Marketing
17 17 (5.47%) Kanban
Programming Languages
1 87 (27.97%) JavaScript
2 29 (9.32%) PHP
3 25 (8.04%) Java
4 21 (6.75%) SQL
5 16 (5.14%) ES6
6 11 (3.54%) C#
7 5 (1.61%) C++
7 5 (1.61%) TypeScript
8 4 (1.29%) Python
9 1 (0.32%) Apple Swift
9 1 (0.32%) C
9 1 (0.32%) CFML
9 1 (0.32%) Delphi
9 1 (0.32%) Groovy
9 1 (0.32%) Objective-C
9 1 (0.32%) PHP 5
9 1 (0.32%) R
9 1 (0.32%) VBA
9 1 (0.32%) XPath
9 1 (0.32%) XQuery
Qualifications
1 28 (9.00%) Degree
2 12 (3.86%) PMI Certification
2 12 (3.86%) PMP
3 8 (2.57%) MBA
4 7 (2.25%) Master's Degree
5 6 (1.93%) Security Cleared
6 4 (1.29%) SC Cleared
7 3 (0.96%) BPSS Clearance
7 3 (0.96%) DBS Check
8 1 (0.32%) Computer Science Degree
8 1 (0.32%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 19 (6.11%) QA
2 13 (4.18%) WCAG
3 2 (0.64%) Data Quality
4 1 (0.32%) SLA
4 1 (0.32%) WAI
System Software
1 11 (3.54%) Docker
Systems Management
1 11 (3.54%) Kubernetes
2 5 (1.61%) Capistrano
3 1 (0.32%) Ansible
3 1 (0.32%) Opscode Chef
3 1 (0.32%) Packer
3 1 (0.32%) Puppet
3 1 (0.32%) Terraform
Vendors
1 90 (28.94%) Google
2 35 (11.25%) Adobe
3 15 (4.82%) Microsoft
4 7 (2.25%) Oracle
4 7 (2.25%) Salesforce.com
5 5 (1.61%) Atlassian
5 5 (1.61%) Demandware
5 5 (1.61%) Sitecore
6 4 (1.29%) ATG
6 4 (1.29%) hybris
6 4 (1.29%) SAP
7 3 (0.96%) Ariba
7 3 (0.96%) DoubleClick
7 3 (0.96%) Facebook
7 3 (0.96%) Marketo
7 3 (0.96%) Omniture
7 3 (0.96%) PeopleSoft
7 3 (0.96%) Twitter
8 1 (0.32%) Brightcove
8 1 (0.32%) Canon