Period
to 18 July 2018

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 18 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK > England
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 542 477 535
Rank change year-on-year -65 +58 -26
Contract jobs citing SEO 336 370 374
As % of all contract IT jobs advertised in England 0.36% 0.42% 0.37%
As % of the Processes & Methodologies category 0.41% 0.50% 0.44%
Number of daily rates quoted 209 247 250
England median daily rate £375 £350 £350
Median daily rate % change year-on-year +7.14% - +7.69%
10th Percentile £189 £213 £200
90th Percentile £538 £515 £500
UK median daily rate £375 £350 £350
% change year-on-year +7.14% - +8.53%
Number of hourly rates quoted 4 7 13
England median hourly rate £40.25 £29.00 £19.61
Median hourly rate % change year-on-year +38.79% +47.88% -1.95%
10th Percentile £34.58 £13.35 £14.60
90th Percentile £45.63 £40.00 £34.50
UK median hourly rate £40.25 £29.00 £19.61
% change year-on-year +38.79% +47.88% -10.86%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 81,069 74,495 85,828
As % of all contract IT jobs advertised in England 85.88% 85.13% 84.38%
Number of daily rates quoted 53,895 49,069 57,206
England median daily rate £463 £450 £425
Median daily rate % change year-on-year +2.78% +5.88% +4.94%
10th Percentile £300 £280 £268
90th Percentile £638 £625 £613
UK median daily rate £450 £445 £425
% change year-on-year +1.12% +4.71% +6.25%
Number of hourly rates quoted 2,236 1,936 2,070
England median hourly rate £22.46 £25.00 £24.00
Median hourly rate % change year-on-year -10.16% +4.17% +11.63%
10th Percentile £11.25 £11.39 £11.72
90th Percentile £50.50 £51.38 £48.75
UK median hourly rate £21.75 £25.00 £24.50
% change year-on-year -13.00% +2.04% +13.95%

SEO
Job Vacancy Trend in England

Job postings citing SEO as a percentage of all IT jobs advertised in England.

Job vacancy trend for SEO in England

SEO
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in England.

Contractor daily rate trend for SEO in England

SEO
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing SEO in England over the 6 months to 18 July 2018.

Contractor daily rate histogram for SEO in England

SEO
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in England.

Contractor hourly rate trend for SEO in England

SEO
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing SEO in England over the 6 months to 18 July 2018.

Contractor hourly rate histogram for SEO in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -82 160 £375 - 77
South East +10 89 £375 +7.14% 54
North of England -23 38 £316 -9.64% 50
Midlands -9 26 £400 +14.29% 29
North West -13 24 £400 -9.09% 35
West Midlands -15 22 £450 +24.14% 17
Yorkshire -29 12 £285 -10.94% 12
South West +5 11 £425 +88.89% 28
East of England +1 10 £163 -42.76% 21
East Midlands +1 4 £238 -26.92% 12
North East -8 3 £275 -21.43% 3
SEO
UK

For the 6 months to 18 July 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for SEO.

1 137 (40.77%) Agile Software Development
2 126 (37.50%) Marketing
3 122 (36.31%) Analytics
4 109 (32.44%) HTML
5 102 (30.36%) User Experience
6 97 (28.87%) Google
7 90 (26.79%) JavaScript
7 90 (26.79%) CSS
8 72 (21.43%) E-Commerce
8 72 (21.43%) Google Analytics
9 69 (20.54%) CMS
10 68 (20.24%) Digital Marketing
11 65 (19.35%) Social Media
12 55 (16.37%) Pay per click
13 46 (13.69%) HTML5
14 42 (12.50%) Adobe
15 36 (10.71%) Web Analytics
16 34 (10.12%) Web Development
16 34 (10.12%) jQuery
17 32 (9.52%) Publishing
17 32 (9.52%) Java
17 32 (9.52%) Photoshop
18 31 (9.23%) Retail
18 31 (9.23%) Content Management
18 31 (9.23%) Analytical Skills
19 30 (8.93%) Sass
19 30 (8.93%) CSS3
19 30 (8.93%) WordPress
19 30 (8.93%) Legal
20 29 (8.63%) Problem-Solving

SEO
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 69 (20.54%) CMS
2 30 (8.93%) WordPress
3 12 (3.57%) Adobe Experience Manager
4 11 (3.27%) Drupal
5 9 (2.68%) Sitecore CMS
6 6 (1.79%) Umbraco
7 4 (1.19%) IIS
7 4 (1.19%) SharePoint
7 4 (1.19%) WebSphere
8 2 (0.60%) Apache
8 2 (0.60%) BizTalk Server
8 2 (0.60%) Confluence
8 2 (0.60%) GlassFish
8 2 (0.60%) NetWeaver
8 2 (0.60%) nginx
8 2 (0.60%) WebLogic
8 2 (0.60%) WebSphere Application Server
9 1 (0.30%) Elasticsearch
9 1 (0.30%) Facebook Platform
9 1 (0.30%) Kentico
Applications
1 32 (9.52%) Photoshop
2 13 (3.87%) Microsoft PowerPoint
3 10 (2.98%) Adobe Illustrator
3 10 (2.98%) Fireworks
3 10 (2.98%) Microsoft Excel
4 6 (1.79%) Microsoft Office
5 3 (0.89%) Acrobat
5 3 (0.89%) InVision
5 3 (0.89%) MS Visio
5 3 (0.89%) OmniGraffle
6 2 (0.60%) InDesign
6 2 (0.60%) Spreadsheet
7 1 (0.30%) Adobe Creative Suite
7 1 (0.30%) Adobe Premiere
7 1 (0.30%) GIMP
7 1 (0.30%) Microsoft Project
Business Applications
1 5 (1.49%) Magento
2 2 (0.60%) Eloqua
2 2 (0.60%) SAP Hybris
2 2 (0.60%) SDL Web 8
2 2 (0.60%) WebTrends
Cloud Services
1 72 (21.43%) Google Analytics
2 12 (3.57%) Amazon AWS
3 11 (3.27%) Adobe Analytics
3 11 (3.27%) Google Tag Manager
3 11 (3.27%) Microsoft Azure
4 10 (2.98%) Google Cloud Platform
5 9 (2.68%) GitHub
6 8 (2.38%) AdWords
7 5 (1.49%) npm
8 4 (1.19%) Adobe Creative Cloud
9 3 (0.89%) AWS Lambda
9 3 (0.89%) G Suite
9 3 (0.89%) SaaS
9 3 (0.89%) Serverless
10 2 (0.60%) AWS CloudFormation
10 2 (0.60%) Cloud Computing
10 2 (0.60%) IaaS
10 2 (0.60%) PaaS
11 1 (0.30%) Cloudflare
11 1 (0.30%) Google Drive
Communications & Networking
1 21 (6.25%) Internet
2 3 (0.89%) DNS
3 2 (0.60%) HTTP
3 2 (0.60%) Intranet
3 2 (0.60%) SSL
4 1 (0.30%) FTP
4 1 (0.30%) SMS
Database & Business Intelligence
1 15 (4.46%) MySQL
2 7 (2.08%) Relational Database
3 4 (1.19%) Endeca
3 4 (1.19%) SQL Server
4 3 (0.89%) Oracle Database
5 2 (0.60%) GIS
5 2 (0.60%) MongoDB
5 2 (0.60%) NoSQL
5 2 (0.60%) Power BI
5 2 (0.60%) RavenDB
6 1 (0.30%) Amazon RDS
6 1 (0.30%) Blockchain
6 1 (0.30%) Data Warehouse
6 1 (0.30%) PostgreSQL
6 1 (0.30%) Redis
6 1 (0.30%) Snowflake Schema
Development Applications
1 27 (8.04%) Git (software)
2 19 (5.65%) JIRA
3 15 (4.46%) Jenkins
4 14 (4.17%) Maven
5 12 (3.57%) gulp
6 11 (3.27%) Grunt
6 11 (3.27%) Selenium
7 10 (2.98%) Hudson
7 10 (2.98%) WebDriver
8 9 (2.68%) Jasmine
8 9 (2.68%) Karma Test Runner
8 9 (2.68%) Mocha
8 9 (2.68%) Visual Website Optimizer
9 7 (2.08%) Dreamweaver
10 5 (1.49%) Bower
11 4 (1.19%) Axure RP
12 3 (0.89%) Octopus Deploy
12 3 (0.89%) TeamCity
12 3 (0.89%) Visual Studio
13 2 (0.60%) webpack
General
1 126 (37.50%) Marketing
2 32 (9.52%) Publishing
3 31 (9.23%) Retail
4 30 (8.93%) Legal
5 27 (8.04%) Finance
6 24 (7.14%) Telecoms
7 18 (5.36%) Advertising
8 15 (4.46%) Banking
9 8 (2.38%) Brand Awareness
10 7 (2.08%) Multimedia
11 3 (0.89%) Dutch Language
11 3 (0.89%) Law
11 3 (0.89%) Pharmaceutical
12 2 (0.60%) Manufacturing
12 2 (0.60%) Spanish Language
13 1 (0.30%) Digital Economy
13 1 (0.30%) Electronics
13 1 (0.30%) Games
13 1 (0.30%) German Language
13 1 (0.30%) Russian Language
Job Titles
1 79 (23.51%) Developer
2 51 (15.18%) Designer
3 46 (13.69%) Content Designer
4 26 (7.74%) Analyst
5 23 (6.85%) Front End Developer (Client-Side Developer)
6 22 (6.55%) Consultant
7 20 (5.95%) Project Manager
8 16 (4.76%) Marketing Manager
9 14 (4.17%) Digital Designer
9 14 (4.17%) React Developer
9 14 (4.17%) Web Developer
10 13 (3.87%) Digital Content Designer
10 13 (3.87%) Web Analyst
10 13 (3.87%) Web Manager
11 12 (3.57%) Content Editor
12 11 (3.27%) WordPress Developer
13 10 (2.98%) Architect
13 10 (2.98%) Digital Project Manager
13 10 (2.98%) SEO Manager
14 9 (2.68%) Junior
Libraries, Frameworks & Software Standards
1 109 (32.44%) HTML
2 90 (26.79%) CSS
3 46 (13.69%) HTML5
4 34 (10.12%) jQuery
5 30 (8.93%) CSS3
5 30 (8.93%) Sass
6 19 (5.65%) Ajax
6 19 (5.65%) Web Services
7 17 (5.06%) .NET
7 17 (5.06%) LESS
7 17 (5.06%) React
7 17 (5.06%) REST
8 16 (4.76%) Handlebars
9 15 (4.46%) XML
10 14 (4.17%) AngularJS
10 14 (4.17%) Mustache
11 13 (3.87%) Node.js
12 11 (3.27%) ASP.NET
13 9 (2.68%) J2EE
13 9 (2.68%) SOAP
Miscellaneous
1 102 (30.36%) User Experience
2 65 (19.35%) Social Media
3 31 (9.23%) Analytical Skills
4 20 (5.95%) Blog
5 11 (3.27%) Algorithms
6 10 (2.98%) Management Information System
7 8 (2.38%) Computer Science
8 7 (2.08%) Self-Motivation
9 6 (1.79%) PMI
9 6 (1.79%) W3C
9 6 (1.79%) Wiki
10 5 (1.49%) Taxonomies
11 4 (1.19%) Mobile App
11 4 (1.19%) Virtual Team
12 3 (0.89%) Animation
12 3 (0.89%) Fintech
12 3 (0.89%) Graphic Design
12 3 (0.89%) Video Editing
12 3 (0.89%) Web 2.0
13 2 (0.60%) Podcast
Operating Systems
1 8 (2.38%) Mac OS
2 6 (1.79%) Mac OS X
3 5 (1.49%) Linux
4 4 (1.19%) Android
4 4 (1.19%) Apple iOS
5 2 (0.60%) DC/OS
5 2 (0.60%) Unix
5 2 (0.60%) Windows
Processes & Methodologies
1 137 (40.77%) Agile Software Development
2 122 (36.31%) Analytics
3 72 (21.43%) E-Commerce
4 68 (20.24%) Digital Marketing
5 55 (16.37%) Pay per click
6 36 (10.71%) Web Analytics
7 34 (10.12%) Web Development
8 31 (9.23%) Content Management
9 29 (8.63%) Problem-Solving
10 28 (8.33%) TDD
11 27 (8.04%) Project Management
12 25 (7.44%) B2B
12 25 (7.44%) CRM
12 25 (7.44%) Marketing Strategy
12 25 (7.44%) Scrum
13 24 (7.14%) Front End Development
14 21 (6.25%) Responsive Web Design
15 19 (5.65%) Web Application Development
16 18 (5.36%) Continuous Integration
16 18 (5.36%) Decision-Making
Programming Languages
1 90 (26.79%) JavaScript
2 32 (9.52%) Java
3 25 (7.44%) ES6
4 18 (5.36%) PHP
5 14 (4.17%) SQL
6 13 (3.87%) C#
7 6 (1.79%) Apple Swift
7 6 (1.79%) Objective-C
8 4 (1.19%) Clojure
8 4 (1.19%) Python
8 4 (1.19%) VB
9 3 (0.89%) C
9 3 (0.89%) Groovy
9 3 (0.89%) VBA
10 2 (0.60%) Go
10 2 (0.60%) PL/SQL
10 2 (0.60%) R
11 1 (0.30%) CoffeeScript
11 1 (0.30%) Java 8
11 1 (0.30%) TypeScript
Qualifications
1 25 (7.44%) Degree
2 8 (2.38%) PMI Certification
2 8 (2.38%) PMP
3 6 (1.79%) MBA
3 6 (1.79%) Security Cleared
4 5 (1.49%) Master's Degree
5 2 (0.60%) SC Cleared
6 1 (0.30%) Computer Science Degree
6 1 (0.30%) CTC Cleared
6 1 (0.30%) DBS Check
6 1 (0.30%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 19 (5.65%) QA
2 6 (1.79%) WCAG
3 5 (1.49%) PCI DSS
4 3 (0.89%) GDPR
5 2 (0.60%) PMO
6 1 (0.30%) Data Quality
6 1 (0.30%) SLA
6 1 (0.30%) WAI
System Software
1 14 (4.17%) Docker
2 2 (0.60%) Active Directory
Systems Management
1 14 (4.17%) Kubernetes
2 1 (0.30%) Ansible
2 1 (0.30%) Opscode Chef
2 1 (0.30%) Packer
2 1 (0.30%) Puppet
2 1 (0.30%) Single Sign-On
2 1 (0.30%) TeamSite
2 1 (0.30%) Terraform
Vendors
1 97 (28.87%) Google
2 42 (12.50%) Adobe
3 17 (5.06%) Twitter
4 14 (4.17%) Facebook
5 13 (3.87%) Sitecore
6 10 (2.98%) Optimizely
7 7 (2.08%) Hotjar
7 7 (2.08%) Microsoft
8 6 (1.79%) Crazy Egg
9 5 (1.49%) Oracle
9 5 (1.49%) SAP
10 4 (1.19%) Demandware
10 4 (1.19%) Marketo
11 3 (0.89%) Apple
11 3 (0.89%) hybris
11 3 (0.89%) Omniture
11 3 (0.89%) Qubit
11 3 (0.89%) Salesforce.com
11 3 (0.89%) Tableau
11 3 (0.89%) Tealium