The following table provides summary statistics for contract job vacancies advertised in England with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 23 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK / England
3 months to
23 Apr 2017
Same period 2016 Same period 2015
Rank 401 471 433
Rank change year-on-year +70 -38  
Contract jobs citing SEO 187 162 191
As % of all contract IT jobs advertised in England 0.43% 0.31% 0.38%
As % of the Processes & Methodologies category 0.51% 0.38% 0.47%
Number of daily rates quoted 130 105 104
Median daily rate £350 £350 £325
Median daily rate % change year-on-year - +7.69%  
90% offered a daily rate of more than £235 £194 £200
10% offered a daily rate of more than £513 £500 £488
UK excluding London median daily rate £350 £331 £270
% change year-on-year +5.66% +22.68%  
Number of hourly rates quoted 0 3 5
Median hourly rate - £16.00 £19.00
Median hourly rate % change year-on-year - -15.78%  
UK excluding London median hourly rate - £15.50 £14.00
% change year-on-year - +10.71%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 36358 42746 40848
As % of all contract IT job vacancies advertised in England 83.68% 83.01% 80.22%
Number of daily rates quoted 24052 28650 25799
Median daily rate £450 £443 £423
Median daily rate % change year-on-year +1.69% +4.73%  
90% offered a daily rate of more than £300 £300 £283
10% offered a daily rate of more than £600 £600 £588
UK excluding London median daily rate £413 £400 £395
% change year-on-year +3.12% +1.26%  
Number of hourly rates quoted 931 960 1207
Median hourly rate £35.00 £32.50 £29.00
Median hourly rate % change year-on-year +7.69% +12.06%  
90% offered a hourly rate of more than £13.00 £12.72 £12.00
10% offered a hourly rate of more than £52.50 £48.50 £47.50
UK excluding London median hourly rate £36.00 £37.50 £31.00
% change year-on-year -4.00% +20.96%  

SEO
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in England

SEO
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in England.

Contractor daily rate trend for SEO in England

SEO
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing SEO in England over the 3 months to 23 April 2017.

Contractor daily rate histogram for SEO in England

SEO
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in England.

Contractor hourly rate trend for SEO in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 23 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +72 105 £350 -3.44% 53
South East +9 34 £350 +22.80% 16
East of England +9 13 £284 -29.03% 8
East Midlands -9 10 £325 +44.44% 11
Yorkshire +20 9 £320 -22.42% 9
North East +20 8 £325 - 3
North West +14 8 £460 -8.00% 17
South West 0 3 £845 +181.66% 6
West Midlands +14 1 £375 +36.36% 9
SEO
UK

For the 6 months to 23 April 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for SEO.

1 135 (45.45%) Agile Software Development
2 123 (41.41%) HTML
3 114 (38.38%) CSS
4 102 (34.34%) User Experience
5 95 (31.99%) JavaScript
6 90 (30.30%) Analytics
7 80 (26.94%) Marketing
8 77 (25.93%) CMS
9 64 (21.55%) HTML5
9 64 (21.55%) Social Media
10 50 (16.84%) Google
11 49 (16.50%) Front End Development
12 48 (16.16%) Content Management
13 47 (15.82%) Project Management
13 47 (15.82%) Google Analytics
14 45 (15.15%) Publishing
15 43 (14.48%) Web Development
16 42 (14.14%) CSS3
17 40 (13.47%) Digital Marketing
17 40 (13.47%) Legal
18 36 (12.12%) jQuery
19 35 (11.78%) Analytical Skills
19 35 (11.78%) E-Commerce
19 35 (11.78%) Stakeholder Management
20 33 (11.11%) Adobe
21 31 (10.44%) Microsoft
21 31 (10.44%) Pay per click
22 30 (10.10%) TDD
23 29 (9.76%) Web Application Development
23 29 (9.76%) Git (software)

SEO
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 77 (25.93%) CMS
2 25 (8.42%) WordPress
3 14 (4.71%) Adobe Experience Manager
4 13 (4.38%) SharePoint
5 12 (4.04%) Sitecore CMS
6 7 (2.36%) Drupal
7 5 (1.68%) Umbraco
7 5 (1.68%) WebSphere
8 3 (1.01%) Apache
8 3 (1.01%) Apache Spark
8 3 (1.01%) EPiServer
8 3 (1.01%) Liferay
8 3 (1.01%) Magnolia
8 3 (1.01%) SAS
9 2 (0.67%) Confluence
9 2 (0.67%) Joomla!
9 2 (0.67%) Oracle SOA Suite
9 2 (0.67%) WebLogic
9 2 (0.67%) WebSphere Application Server
10 1 (0.34%) Alfresco
Applications
1 19 (6.40%) Photoshop
2 14 (4.71%) Microsoft Office
3 13 (4.38%) Microsoft Excel
4 6 (2.02%) Adobe Illustrator
4 6 (2.02%) Microsoft Project
5 3 (1.01%) Microsoft PowerPoint
5 3 (1.01%) Spreadsheet
6 2 (0.67%) MS Visio
6 2 (0.67%) OmniGraffle
7 1 (0.34%) Adobe Creative Suite
7 1 (0.34%) GIMP
7 1 (0.34%) InDesign
Business Applications
1 5 (1.68%) WebTrends
2 3 (1.01%) Dynamics CRM
2 3 (1.01%) Eloqua
3 2 (0.67%) SAP Hybris
3 2 (0.67%) SAP Oil and Gas
4 1 (0.34%) Magento
4 1 (0.34%) Payment Gateway
4 1 (0.34%) Radian6
4 1 (0.34%) Salesforce.com CRM
4 1 (0.34%) SDL Web 8
4 1 (0.34%) Sprinklr
Cloud Services
1 47 (15.82%) Google Analytics
2 14 (4.71%) Adobe Analytics
3 4 (1.35%) AdWords
4 3 (1.01%) Amazon AWS
4 3 (1.01%) GitHub
4 3 (1.01%) Microsoft Azure
5 2 (0.67%) Google Checkout
6 1 (0.34%) Amazon S3
6 1 (0.34%) BlueKai
6 1 (0.34%) CloudFront
6 1 (0.34%) Google Tag Manager
6 1 (0.34%) SaaS
6 1 (0.34%) Trello
Communications & Networking
1 9 (3.03%) Internet
2 8 (2.69%) HTTP
3 3 (1.01%) LDAP
4 1 (0.34%) FTP
4 1 (0.34%) Intranet
Database & Business Intelligence
1 14 (4.71%) MySQL
2 7 (2.36%) Relational Database
3 6 (2.02%) BusinessObjects
3 6 (2.02%) NoSQL
4 5 (1.68%) Jackrabbit
5 4 (1.35%) Big Data
5 4 (1.35%) MongoDB
5 4 (1.35%) SQL Server
6 2 (0.67%) CouchDB
6 2 (0.67%) Data Warehouse
6 2 (0.67%) Endeca
6 2 (0.67%) Neo4j
6 2 (0.67%) Riak
7 1 (0.34%) Couchbase
7 1 (0.34%) PostgreSQL
7 1 (0.34%) Redis
7 1 (0.34%) SQL Server 2012
Development Applications
1 29 (9.76%) Git (software)
2 16 (5.39%) JIRA
3 11 (3.70%) Maven
4 10 (3.37%) Subversion
5 8 (2.69%) Axure RP
5 8 (2.69%) Jenkins
5 8 (2.69%) JUnit
6 7 (2.36%) Grunt
6 7 (2.36%) gulp
7 6 (2.02%) Balsamiq Mockups
7 6 (2.02%) Dreamweaver
8 5 (1.68%) Ant
8 5 (1.68%) Mockito
9 4 (1.35%) Cucumber
9 4 (1.35%) Mocha
10 3 (1.01%) JSUnit
10 3 (1.01%) PHPUnit
10 3 (1.01%) Selenium
10 3 (1.01%) Visual Studio
10 3 (1.01%) webpack
General
1 80 (26.94%) Marketing
2 45 (15.15%) Publishing
3 40 (13.47%) Legal
4 23 (7.74%) Retail
5 22 (7.41%) Finance
6 11 (3.70%) Advertising
7 10 (3.37%) Telecoms
8 6 (2.02%) Banking
9 4 (1.35%) Automotive
9 4 (1.35%) Brand Awareness
10 3 (1.01%) Financial Institution
10 3 (1.01%) Games
11 2 (0.67%) Electronics
11 2 (0.67%) German Language
11 2 (0.67%) Law
11 2 (0.67%) Manufacturing
11 2 (0.67%) Pharmaceutical
12 1 (0.34%) Local Government
12 1 (0.34%) Military
12 1 (0.34%) Multimedia
Job Titles
1 87 (29.29%) Developer
2 49 (16.50%) Designer
3 43 (14.48%) Front End Developer (Client-Side Developer)
4 36 (12.12%) Content Designer
5 27 (9.09%) Analyst
6 21 (7.07%) JavaScript Developer
7 17 (5.72%) Project Manager
8 16 (5.39%) Web Developer
9 15 (5.05%) Consultant
9 15 (5.05%) HTML Developer
9 15 (5.05%) Web Designer
10 14 (4.71%) Business Analyst
11 12 (4.04%) HTML CSS Developer
12 11 (3.70%) Content Manager
12 11 (3.70%) Digital Content Designer
12 11 (3.70%) Digital Designer
12 11 (3.70%) Senior Developer
12 11 (3.70%) SEO Manager
13 10 (3.37%) Architect
13 10 (3.37%) Java Developer
Libraries, Frameworks & Software Standards
1 123 (41.41%) HTML
2 114 (38.38%) CSS
3 64 (21.55%) HTML5
4 42 (14.14%) CSS3
5 36 (12.12%) jQuery
6 28 (9.43%) Sass
7 22 (7.41%) AngularJS
7 22 (7.41%) Web Services
8 20 (6.73%) Ajax
9 19 (6.40%) XML
10 15 (5.05%) .NET
11 14 (4.71%) JSP
12 13 (4.38%) J2EE
12 13 (4.38%) LESS
12 13 (4.38%) React
12 13 (4.38%) RESTful
13 11 (3.70%) Node.js
14 10 (3.37%) Spring
15 9 (3.03%) XHTML
16 8 (2.69%) Twitter Bootstrap
Miscellaneous
1 102 (34.34%) User Experience
2 64 (21.55%) Social Media
3 35 (11.78%) Analytical Skills
4 10 (3.37%) W3C
5 8 (2.69%) Blog
5 8 (2.69%) Mobile App
6 7 (2.36%) Management Information System
7 6 (2.02%) Digital Media
7 6 (2.02%) Virtual Team
8 5 (1.68%) Web 2.0
9 4 (1.35%) Computer Science
9 4 (1.35%) Greenfield Project
10 3 (1.01%) Derivative
10 3 (1.01%) Market Risk
10 3 (1.01%) Wiki
11 2 (0.67%) Algorithms
11 2 (0.67%) Equities
11 2 (0.67%) iPad
11 2 (0.67%) Streaming Video
11 2 (0.67%) Taxonomies
Operating Systems
1 7 (2.36%) Apple iOS
2 5 (1.68%) Mac OS X
2 5 (1.68%) Windows
3 4 (1.35%) Linux
4 3 (1.01%) Solaris
4 3 (1.01%) Unix
5 2 (0.67%) Mac OS
5 2 (0.67%) Windows Server
6 1 (0.34%) Android
6 1 (0.34%) Windows Server 2008
Processes & Methodologies
1 135 (45.45%) Agile Software Development
2 90 (30.30%) Analytics
3 49 (16.50%) Front End Development
4 48 (16.16%) Content Management
5 47 (15.82%) Project Management
6 43 (14.48%) Web Development
7 40 (13.47%) Digital Marketing
8 35 (11.78%) E-Commerce
8 35 (11.78%) Stakeholder Management
9 31 (10.44%) Pay per click
10 30 (10.10%) TDD
11 29 (9.76%) Web Application Development
12 27 (9.09%) Web Design
13 25 (8.42%) Responsive Web Design
14 21 (7.07%) CRM
14 21 (7.07%) Digital Transformation Programme
15 19 (6.40%) A/B Testing
15 19 (6.40%) Scrum
16 18 (6.06%) Wireframes
17 17 (5.72%) MVC
Programming Languages
1 95 (31.99%) JavaScript
2 23 (7.74%) Java
3 22 (7.41%) PHP
3 22 (7.41%) SQL
4 13 (4.38%) C
5 5 (1.68%) Scala
6 4 (1.35%) C#
6 4 (1.35%) Python
6 4 (1.35%) Ruby
7 3 (1.01%) ES6
8 2 (0.67%) Groovy
9 1 (0.34%) Apple Swift
9 1 (0.34%) Go
9 1 (0.34%) Objective-C
9 1 (0.34%) VB
9 1 (0.34%) VB.NET
Qualifications
1 15 (5.05%) Security Cleared
2 11 (3.70%) Degree
2 11 (3.70%) SC Cleared
3 2 (0.67%) BPSS Clearance
3 2 (0.67%) PRINCE2 Practitioner
4 1 (0.34%) MBA
Quality Assurance & Compliance
1 13 (4.38%) WCAG
2 10 (3.37%) WAI
3 6 (2.02%) Actionable Recommendations
4 4 (1.35%) QA
5 2 (0.67%) GDPR
5 2 (0.67%) PCI DSS
5 2 (0.67%) SLA
6 1 (0.34%) Disclosure Scotland
System Software
1 1 (0.34%) Active Directory
1 1 (0.34%) VMware Infrastructure
Systems Management
1 3 (1.01%) TeamSite
2 2 (0.67%) Puppet
3 1 (0.34%) Ansible
3 1 (0.34%) SCCM
Vendors
1 50 (16.84%) Google
2 33 (11.11%) Adobe
3 31 (10.44%) Microsoft
4 14 (4.71%) Sitecore
5 12 (4.04%) Omniture
6 9 (3.03%) Twitter
7 7 (2.36%) Coremetrics
8 6 (2.02%) Brio
8 6 (2.02%) Cognos
8 6 (2.02%) MicroStrategy
9 5 (1.68%) hybris
9 5 (1.68%) IBM
9 5 (1.68%) Oracle
10 4 (1.35%) SAP
11 3 (1.01%) Facebook
11 3 (1.01%) FatWire
11 3 (1.01%) Salesforce.com
11 3 (1.01%) Tableau
12 2 (0.67%) ClickTale
12 2 (0.67%) PayPal
South West London
Lorien Resourcing
Posted: 2 days ago
Newbury, Berkshire
Searchability
Rate: £280 - £350 per day
Posted: 5 days ago
Cheltenham, Gloucestershire
Evolution Recruitment Solutions
Rate: Market Rates
Posted: 3 days ago
Leicestershire
Nigel Frank International
Posted: 5 days ago
Birmingham, West Midlands (County)
Spectrum IT Recruitment (South) Ltd
Posted: 5 days ago
Middlesex
Lorien Resourcing
Posted: 3 days ago
Leeds, West Yorkshire
Digital Gurus
Rate: £250 - £300 per day
Posted: 4 days ago
London
Lafosse Contractors
Rate: £550 - £650 per day
Posted: 4 days ago
London
ReThink Recruitment
Posted: 16 days ago
London
Logic Engagements Ltd
Rate: £450 - £500 per day
Posted: 2 days ago
North West London
Logic Engagements Ltd
Rate: £450 - £500 per day
Posted: 2 days ago
London
People Source Consulting
Rate: £350 - £450 per day
Posted: 27 days ago