Period
to 21 July 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 21 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK > England
6 months to
21 Jul 2017
Same period 2016 Same period 2015
Rank 475 523 489
Rank change year-on-year +48 -34 -52
Contract jobs citing SEO 375 381 397
As % of all contract IT jobs advertised in England 0.43% 0.38% 0.39%
As % of the Processes & Methodologies category 0.50% 0.45% 0.48%
Number of daily rates quoted 251 254 240
England median daily rate £350 £350 £325
Median daily rate % change year-on-year - +7.69% +4.00%
10th Percentile £213 £193 £165
90th Percentile £519 £500 £513
UK median daily rate £350 £350 £325
% change year-on-year - +7.69% +3.17%
Number of hourly rates quoted 7 13 8
England median hourly rate £29.00 £19.61 £22.00
Median hourly rate % change year-on-year +47.88% -10.86% -40.54%
10th Percentile £13.35 £14.60 £12.83
90th Percentile £40.00 £34.50 £84.95
UK median hourly rate £29.00 £19.61 £22.00
% change year-on-year +47.88% -10.86% -41.33%

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 74491 84865 82746
As % of all contract IT job vacancies advertised in England 84.44% 83.62% 80.68%
Number of daily rates quoted 49154 56633 53328
England median daily rate £450 £425 £407
Median daily rate % change year-on-year +5.88% +4.55% +1.63%
10th Percentile £281 £270 £263
90th Percentile £625 £613 £600
UK median daily rate £450 £425 £400
% change year-on-year +5.88% +6.25% -
Number of hourly rates quoted 1880 1983 2343
England median hourly rate £25.00 £25.00 £21.91
Median hourly rate % change year-on-year - +14.10% +6.88%
10th Percentile £11.72 £11.72 £11.00
90th Percentile £51.50 £48.75 £47.79
UK median hourly rate £25.00 £25.00 £22.00
% change year-on-year - +13.64% +7.08%

SEO
Job Vacancy Trend in England

Job postings citing SEO as a percentage of all IT jobs advertised in England.

Job vacancy trend for SEO in England

SEO
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in England.

Contractor daily rate trend for SEO in England

SEO
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing SEO in England over the 6 months to 21 July 2017.

Contractor daily rate histogram for SEO in England

SEO
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in England.

Contractor hourly rate trend for SEO in England

SEO
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing SEO in England over the 6 months to 21 July 2017.

Contractor hourly rate histogram for SEO in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 6 months to 21 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +59 219 £375 - 59
South East +6 62 £350 +22.81% 20
North of England +39 40 £350 -6.67% 24
Midlands +22 32 £350 +55.56% 24
West Midlands +23 17 £369 +47.50% 13
East Midlands -5 16 £325 +44.44% 11
East of England -3 15 £284 -29.03% 4
North East +61 14 £350 +16.67%
Yorkshire +15 13 £320 -14.67% 6
North West +7 13 £405 +3.85% 18
South West +4 10 £225 -25.00% 8
SEO
UK

For the 6 months to 21 July 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for SEO.

1 159 (42.40%) HTML
2 150 (40.00%) Agile Software Development
3 139 (37.07%) JavaScript
3 139 (37.07%) User Experience
4 138 (36.80%) CSS
5 130 (34.67%) Analytics
6 114 (30.40%) Marketing
7 95 (25.33%) HTML5
8 81 (21.60%) CMS
9 69 (18.40%) jQuery
10 66 (17.60%) Social Media
11 64 (17.07%) CSS3
12 59 (15.73%) Digital Marketing
12 59 (15.73%) Publishing
13 58 (15.47%) Google
13 58 (15.47%) Front End Development
14 57 (15.20%) Sass
15 56 (14.93%) Content Management
16 54 (14.40%) Project Management
16 54 (14.40%) E-Commerce
17 53 (14.13%) Legal
18 52 (13.87%) Finance
18 52 (13.87%) Google Analytics
19 45 (12.00%) AngularJS
20 44 (11.73%) Web Development
21 42 (11.20%) Ajax
22 39 (10.40%) XML
23 38 (10.13%) Web Application Development
24 37 (9.87%) SQL
25 36 (9.60%) .NET

SEO
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 81 (21.60%) CMS
2 25 (6.67%) WordPress
3 16 (4.27%) Adobe Experience Manager
3 16 (4.27%) Sitecore CMS
4 10 (2.67%) Drupal
5 9 (2.40%) SharePoint
6 7 (1.87%) EPiServer
7 5 (1.33%) WebSphere
8 4 (1.07%) Apache
9 3 (0.80%) Apache Spark
9 3 (0.80%) Magnolia
9 3 (0.80%) SAS
10 2 (0.53%) Confluence
10 2 (0.53%) Oracle SOA Suite
10 2 (0.53%) WebLogic
10 2 (0.53%) WebSphere Application Server
11 1 (0.27%) Documentum
11 1 (0.27%) FileNet
11 1 (0.27%) LiveLink
11 1 (0.27%) Umbraco
Applications
1 26 (6.93%) Microsoft Excel
2 14 (3.73%) Photoshop
3 11 (2.93%) Spreadsheet
4 10 (2.67%) Microsoft Office
5 7 (1.87%) Microsoft PowerPoint
6 5 (1.33%) Adobe Illustrator
6 5 (1.33%) Microsoft Project
7 3 (0.80%) Adobe Creative Suite
8 2 (0.53%) Adobe Premiere
8 2 (0.53%) InDesign
9 1 (0.27%) MS Visio
9 1 (0.27%) OmniGraffle
Business Applications
1 8 (2.13%) Eloqua
1 8 (2.13%) WebTrends
2 2 (0.53%) Dynamics CRM
2 2 (0.53%) Magento
2 2 (0.53%) Radian6
2 2 (0.53%) Sprinklr
3 1 (0.27%) Payment Gateway
3 1 (0.27%) SessionCam
3 1 (0.27%) Social Studio
Cloud Services
1 52 (13.87%) Google Analytics
2 14 (3.73%) Adobe Analytics
3 9 (2.40%) Microsoft Azure
4 8 (2.13%) AdWords
4 8 (2.13%) Amazon AWS
5 6 (1.60%) Google Tag Manager
6 5 (1.33%) SaaS
7 4 (1.07%) GitHub
8 3 (0.80%) Amazon CloudWatch
9 2 (0.53%) BlueKai
9 2 (0.53%) Google Checkout
9 2 (0.53%) MailChimp
9 2 (0.53%) SurveyMonkey
10 1 (0.27%) Amazon S3
10 1 (0.27%) BrowserStack
10 1 (0.27%) CloudFront
Communications & Networking
1 22 (5.87%) Internet
2 13 (3.47%) HTTP
3 3 (0.80%) LDAP
4 1 (0.27%) Intranet
4 1 (0.27%) SMS
Database & Business Intelligence
1 19 (5.07%) MySQL
2 11 (2.93%) NoSQL
3 8 (2.13%) Relational Database
4 7 (1.87%) MongoDB
4 7 (1.87%) SQL Server
5 6 (1.60%) Big Data
5 6 (1.60%) BusinessObjects
6 4 (1.07%) Couchbase
7 2 (0.53%) CouchDB
7 2 (0.53%) Endeca
7 2 (0.53%) Neo4j
7 2 (0.53%) Qlik Sense
7 2 (0.53%) Riak
8 1 (0.27%) Data Warehouse
8 1 (0.27%) Mixpanel
8 1 (0.27%) Oracle Reports
8 1 (0.27%) PostgreSQL
8 1 (0.27%) Redis
Development Applications
1 34 (9.07%) Git (software)
2 29 (7.73%) gulp
3 28 (7.47%) Grunt
4 23 (6.13%) Karma Test Runner
5 19 (5.07%) Jasmine
6 18 (4.80%) JIRA
7 16 (4.27%) Bitbucket
8 11 (2.93%) Mocha
9 10 (2.67%) JUnit
10 9 (2.40%) Maven
10 9 (2.40%) Subversion
11 8 (2.13%) Selenium
12 7 (1.87%) Jenkins
12 7 (1.87%) Visual Studio
13 6 (1.60%) Ant
14 5 (1.33%) Team Foundation Server
15 4 (1.07%) Axure RP
15 4 (1.07%) Bower
15 4 (1.07%) Cucumber
15 4 (1.07%) Sinon.JS
General
1 114 (30.40%) Marketing
2 59 (15.73%) Publishing
3 53 (14.13%) Legal
4 52 (13.87%) Finance
5 33 (8.80%) Retail
6 26 (6.93%) Advertising
7 15 (4.00%) Telecoms
8 8 (2.13%) Manufacturing
9 7 (1.87%) Banking
9 7 (1.87%) Brand Awareness
9 7 (1.87%) Electronics
10 5 (1.33%) Games
11 3 (0.80%) Financial Institution
11 3 (0.80%) Multimedia
11 3 (0.80%) Pharmaceutical
12 2 (0.53%) German Language
12 2 (0.53%) Interactive Media
12 2 (0.53%) Investment Banking
13 1 (0.27%) Digital Economy
13 1 (0.27%) French Language
Job Titles
1 112 (29.87%) Developer
2 65 (17.33%) Designer
3 51 (13.60%) Content Designer
4 44 (11.73%) Front End Developer (Client-Side Developer)
5 36 (9.60%) Analyst
6 35 (9.33%) JavaScript Developer
7 23 (6.13%) HTML Developer
8 21 (5.60%) Angular Developer
9 20 (5.33%) HTML CSS Developer
10 19 (5.07%) Digital Content Designer
10 19 (5.07%) Digital Designer
10 19 (5.07%) Project Manager
11 18 (4.80%) Web Developer
12 17 (4.53%) SEO Manager
13 16 (4.27%) Java Developer
14 15 (4.00%) Business Analyst
15 14 (3.73%) Consultant
15 14 (3.73%) WordPress Developer
16 13 (3.47%) Content Manager
16 13 (3.47%) PHP Developer
Libraries, Frameworks & Software Standards
1 159 (42.40%) HTML
2 138 (36.80%) CSS
3 95 (25.33%) HTML5
4 69 (18.40%) jQuery
5 64 (17.07%) CSS3
6 57 (15.20%) Sass
7 45 (12.00%) AngularJS
8 42 (11.20%) Ajax
9 39 (10.40%) XML
10 36 (9.60%) .NET
11 35 (9.33%) Web Services
12 33 (8.80%) XHTML
13 31 (8.27%) Twitter Bootstrap
14 24 (6.40%) React
15 22 (5.87%) Angular 2
16 21 (5.60%) JSON
17 19 (5.07%) REST
18 18 (4.80%) Node.js
18 18 (4.80%) SOAP
19 11 (2.93%) LESS
Miscellaneous
1 139 (37.07%) User Experience
2 66 (17.60%) Social Media
3 30 (8.00%) Analytical Skills
4 25 (6.67%) W3C
5 17 (4.53%) Digital Media
6 11 (2.93%) Web 2.0
7 8 (2.13%) Blog
8 7 (1.87%) Management Information System
8 7 (1.87%) Virtual Team
9 5 (1.33%) Computer Science
9 5 (1.33%) Wiki
10 4 (1.07%) Cloud Native
10 4 (1.07%) Mobile App
11 3 (0.80%) Derivative
11 3 (0.80%) Greenfield Project
11 3 (0.80%) Market Risk
12 2 (0.53%) Animation
12 2 (0.53%) Equities
12 2 (0.53%) Streaming Video
12 2 (0.53%) Taxonomies
Operating Systems
1 9 (2.40%) Apple iOS
2 6 (1.60%) Linux
2 6 (1.60%) Windows
3 5 (1.33%) Mac OS X
4 3 (0.80%) Android
4 3 (0.80%) Solaris
4 3 (0.80%) Unix
4 3 (0.80%) Windows Server
5 2 (0.53%) Mac OS
Processes & Methodologies
1 150 (40.00%) Agile Software Development
2 130 (34.67%) Analytics
3 59 (15.73%) Digital Marketing
4 58 (15.47%) Front End Development
5 56 (14.93%) Content Management
6 54 (14.40%) E-Commerce
6 54 (14.40%) Project Management
7 44 (11.73%) Web Development
8 38 (10.13%) Web Application Development
9 36 (9.60%) TDD
10 35 (9.33%) Pay per click
10 35 (9.33%) Web Analytics
11 32 (8.53%) Stakeholder Management
12 27 (7.20%) MVC
12 27 (7.20%) Responsive Web Design
13 25 (6.67%) Digital Transformation Programme
14 24 (6.40%) A/B Testing
15 22 (5.87%) Web Design
16 21 (5.60%) BDD
17 20 (5.33%) Mobile First
Programming Languages
1 139 (37.07%) JavaScript
2 37 (9.87%) SQL
3 34 (9.07%) PHP
4 30 (8.00%) Java
5 16 (4.27%) C
5 16 (4.27%) Python
6 12 (3.20%) C#
7 7 (1.87%) Ruby
8 5 (1.33%) ES6
8 5 (1.33%) R
8 5 (1.33%) Scala
9 3 (0.80%) Bash Shell
10 2 (0.53%) Apple Swift
10 2 (0.53%) Groovy
10 2 (0.53%) Objective-C
10 2 (0.53%) Perl
10 2 (0.53%) VBA
11 1 (0.27%) VB
11 1 (0.27%) VB.NET
Qualifications
1 18 (4.80%) Degree
2 11 (2.93%) Security Cleared
3 8 (2.13%) SC Cleared
4 3 (0.80%) AWS Certification
4 3 (0.80%) BPSS Clearance
4 3 (0.80%) Computer Science Degree
4 3 (0.80%) Numerate Degree
5 1 (0.27%) Analytics IQ
5 1 (0.27%) Master's Degree
5 1 (0.27%) Microsoft Certification
Quality Assurance & Compliance
1 15 (4.00%) WCAG
2 10 (2.67%) WAI
3 5 (1.33%) GDPR
3 5 (1.33%) QA
4 4 (1.07%) Disclosure Scotland
4 4 (1.07%) PCI DSS
5 3 (0.80%) Actionable Recommendations
6 2 (0.53%) SLA
System Software
1 3 (0.80%) Active Directory
2 1 (0.27%) VMware Infrastructure
Systems Management
1 3 (0.80%) Ansible
1 3 (0.80%) TeamSite
1 3 (0.80%) Terraform
2 2 (0.53%) Plesk
3 1 (0.27%) Puppet
3 1 (0.27%) SCCM
Vendors
1 58 (15.47%) Google
2 32 (8.53%) Adobe
3 29 (7.73%) Microsoft
4 17 (4.53%) Sitecore
5 14 (3.73%) Omniture
6 8 (2.13%) Oracle
6 8 (2.13%) Tableau
7 7 (1.87%) Coremetrics
7 7 (1.87%) SAP
8 6 (1.60%) Brio
8 6 (1.60%) Cognos
8 6 (1.60%) Marketo
8 6 (1.60%) MicroStrategy
8 6 (1.60%) Twitter
9 5 (1.33%) Apple
9 5 (1.33%) IBM
10 4 (1.07%) FatWire
10 4 (1.07%) Optimizely
10 4 (1.07%) Salesforce.com
11 3 (0.80%) Qubit
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Rate: From £250 to £350 per day
Posted: 22 hours ago
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