Period
to 17 December 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 17 December 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK > England
6 months to
17 Dec 2017
Same period 2016 Same period 2015
Rank 475 511 471
Rank change year-on-year +36 -40 -5
Contract jobs citing SEO 422 352 438
As % of all contract IT jobs advertised in England 0.45% 0.37% 0.42%
As % of the Processes & Methodologies category 0.53% 0.44% 0.52%
Number of daily rates quoted 242 204 285
England median daily rate £375 £325 £350
Median daily rate % change year-on-year +15.38% -7.14% +7.69%
10th Percentile £200 £175 £175
90th Percentile £525 £522 £518
UK median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +7.69%
Number of hourly rates quoted 12 13 8
England median hourly rate £31.00 £21.00 £36.34
Median hourly rate % change year-on-year +47.62% -42.20% +3.81%
10th Percentile £16.25 £16.28 £24.70
90th Percentile £40.00 £33.95 £44.00
UK median hourly rate £29.00 £21.00 £36.34
% change year-on-year +38.10% -42.20% +3.81%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 79944 79712 85036
As % of all contract IT jobs advertised in England 84.66% 84.19% 82.35%
Number of daily rates quoted 53946 53082 56127
England median daily rate £450 £430 £425
Median daily rate % change year-on-year +4.65% +1.18% +6.25%
10th Percentile £288 £268 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £420
% change year-on-year +5.88% +1.19% +5.00%
Number of hourly rates quoted 1816 2114 2533
England median hourly rate £25.00 £24.50 £22.00
Median hourly rate % change year-on-year +2.04% +11.36% +15.79%
10th Percentile £11.47 £11.40 £11.25
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £25.00 £24.00 £22.50
% change year-on-year +4.17% +6.67% +15.38%

SEO
Job Vacancy Trend in England

Job postings citing SEO as a percentage of all IT jobs advertised in England.

Job vacancy trend for SEO in England

SEO
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in England.

Contractor daily rate trend for SEO in England

SEO
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing SEO in England over the 6 months to 17 December 2017.

Contractor daily rate histogram for SEO in England

SEO
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in England.

Contractor hourly rate trend for SEO in England

SEO
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing SEO in England over the 6 months to 17 December 2017.

Contractor hourly rate histogram for SEO in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 6 months to 17 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +13 221 £400 +25.00% 82
South East -6 88 £300 - 34
Midlands +53 55 £400 +3.23% 22
West Midlands +34 35 £400 +6.67% 10
North of England +30 33 £313 -21.88% 40
East Midlands +15 20 £275 -31.25% 12
North West +2 16 £269 -18.87% 18
East of England -4 14 £200 -50.00% 1
South West +12 11 £263 -28.08% 12
North East +72 9 £263 -43.24% 2
Yorkshire +2 8 £425 - 20
SEO
UK

For the 6 months to 17 December 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for SEO.

1 165 (39.10%) HTML
2 147 (34.83%) Analytics
3 143 (33.89%) CSS
4 138 (32.70%) Marketing
5 134 (31.75%) Agile Software Development
6 128 (30.33%) JavaScript
7 113 (26.78%) User Experience
8 96 (22.75%) Google
9 85 (20.14%) HTML5
10 82 (19.43%) E-Commerce
11 81 (19.19%) CMS
12 77 (18.25%) Digital Marketing
13 74 (17.54%) jQuery
13 74 (17.54%) Finance
14 73 (17.30%) Google Analytics
15 64 (15.17%) CSS3
16 63 (14.93%) Web Development
17 62 (14.69%) Sass
18 53 (12.56%) PHP
19 50 (11.85%) Git (software)
19 50 (11.85%) Social Media
19 50 (11.85%) Photoshop
20 48 (11.37%) Content Management
21 47 (11.14%) Web Analytics
21 47 (11.14%) Front End Development
22 42 (9.95%) Ajax
23 41 (9.72%) Project Management
23 41 (9.72%) AngularJS
24 40 (9.48%) WordPress
25 39 (9.24%) Adobe

SEO
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 81 (19.19%) CMS
2 40 (9.48%) WordPress
3 19 (4.50%) Adobe Experience Manager
3 19 (4.50%) Drupal
4 12 (2.84%) Elasticsearch
5 11 (2.61%) SharePoint
6 10 (2.37%) Sitecore CMS
7 7 (1.66%) WebLogic
7 7 (1.66%) WebSphere
8 6 (1.42%) Exchange Server 2010
8 6 (1.42%) MS Exchange
9 5 (1.18%) Oracle SOA Suite
9 5 (1.18%) WebSphere Application Server
10 3 (0.71%) EPiServer
11 2 (0.47%) Apache
11 2 (0.47%) Cloud Foundry
11 2 (0.47%) JBoss
11 2 (0.47%) Kentico
12 1 (0.24%) ColdFusion
12 1 (0.24%) SAS
Applications
1 50 (11.85%) Photoshop
2 24 (5.69%) Microsoft Excel
3 19 (4.50%) Adobe Illustrator
4 13 (3.08%) Microsoft PowerPoint
5 10 (2.37%) Microsoft Office
6 9 (2.13%) Spreadsheet
7 6 (1.42%) GIMP
8 5 (1.18%) Adobe Creative Suite
9 3 (0.71%) Microsoft Project
9 3 (0.71%) MS Visio
10 2 (0.47%) Adobe Premiere
10 2 (0.47%) InDesign
11 1 (0.24%) PaintShop Pro
Business Applications
1 5 (1.18%) Magento
1 5 (1.18%) WebTrends
2 3 (0.71%) Oracle CRM
2 3 (0.71%) Oracle CRM On Demand
3 2 (0.47%) Eloqua
3 2 (0.47%) SAP Hybris
3 2 (0.47%) Shopify
4 1 (0.24%) Dynamics CRM
Cloud Services
1 73 (17.30%) Google Analytics
2 21 (4.98%) Amazon AWS
3 18 (4.27%) AdWords
4 12 (2.84%) Microsoft Azure
5 9 (2.13%) Amazon CloudWatch
6 8 (1.90%) SaaS
7 7 (1.66%) Google Tag Manager
8 6 (1.42%) Office 365
9 5 (1.18%) Adobe Analytics
9 5 (1.18%) GitHub
9 5 (1.18%) Google Checkout
10 4 (0.95%) AWS Lambda
10 4 (0.95%) Serverless
11 3 (0.71%) Algolia
12 2 (0.47%) Heroku
12 2 (0.47%) MailChimp
12 2 (0.47%) npm
12 2 (0.47%) OpenShift
12 2 (0.47%) SurveyMonkey
13 1 (0.24%) Google Cloud Platform
Communications & Networking
1 32 (7.58%) Internet
2 10 (2.37%) HTTP
3 6 (1.42%) DHCP
3 6 (1.42%) DNS
3 6 (1.42%) IP Telephony
3 6 (1.42%) Remote Desktop
4 5 (1.18%) SMS
5 2 (0.47%) Intranet
6 1 (0.24%) SAN
6 1 (0.24%) TCP/IP
Database & Business Intelligence
1 21 (4.98%) MySQL
2 9 (2.13%) NoSQL
3 5 (1.18%) Endeca
3 5 (1.18%) Oracle Database
3 5 (1.18%) Oracle Database 11g
3 5 (1.18%) SQL Server
4 4 (0.95%) Data Mining
4 4 (0.95%) Electronic Patient Records
5 2 (0.47%) MS Access
5 2 (0.47%) Relational Database
6 1 (0.24%) Big Data
6 1 (0.24%) BigQuery
6 1 (0.24%) Data Warehouse
6 1 (0.24%) Qlik Sense
Development Applications
1 50 (11.85%) Git (software)
2 35 (8.29%) Jasmine
3 28 (6.64%) gulp
4 27 (6.40%) Grunt
5 25 (5.92%) Karma Test Runner
6 20 (4.74%) Bitbucket
7 14 (3.32%) Subversion
8 13 (3.08%) JIRA
9 12 (2.84%) JUnit
9 12 (2.84%) Mocha
10 10 (2.37%) webpack
11 8 (1.90%) Babel
11 8 (1.90%) Maven
12 7 (1.66%) Eclipse
12 7 (1.66%) Jenkins
13 5 (1.18%) Ant
13 5 (1.18%) Axure RP
13 5 (1.18%) Hudson
13 5 (1.18%) Visual Studio
14 4 (0.95%) QUnit
General
1 138 (32.70%) Marketing
2 74 (17.54%) Finance
3 34 (8.06%) Legal
4 33 (7.82%) Publishing
5 27 (6.40%) Retail
6 18 (4.27%) Advertising
7 17 (4.03%) Telecoms
8 15 (3.55%) Banking
9 10 (2.37%) Pharmaceutical
10 9 (2.13%) Retail Banking
11 7 (1.66%) Manufacturing
12 6 (1.42%) Games
13 4 (0.95%) Electronics
13 4 (0.95%) German Language
13 4 (0.95%) Italian Language
14 2 (0.47%) Automotive
14 2 (0.47%) Brand Awareness
14 2 (0.47%) Investment Banking
14 2 (0.47%) Multimedia
14 2 (0.47%) Portuguese Language
Job Titles
1 134 (31.75%) Developer
2 51 (12.09%) Designer
3 44 (10.43%) Content Designer
4 39 (9.24%) Front End Developer (Client-Side Developer)
5 29 (6.87%) Analyst
6 28 (6.64%) WordPress Developer
7 24 (5.69%) JavaScript Developer
8 23 (5.45%) Web Developer
9 21 (4.98%) HTML Developer
9 21 (4.98%) PHP Developer
10 18 (4.27%) UI Developer
11 17 (4.03%) SEO Manager
12 16 (3.79%) Angular Developer
13 15 (3.55%) .NET Developer
13 15 (3.55%) Content Editor
13 15 (3.55%) Digital Content Designer
13 15 (3.55%) Digital Designer
13 15 (3.55%) Java Developer
14 14 (3.32%) Content Manager
14 14 (3.32%) Web Engineer
Libraries, Frameworks & Software Standards
1 165 (39.10%) HTML
2 143 (33.89%) CSS
3 85 (20.14%) HTML5
4 74 (17.54%) jQuery
5 64 (15.17%) CSS3
6 62 (14.69%) Sass
7 42 (9.95%) Ajax
8 41 (9.72%) AngularJS
9 39 (9.24%) .NET
10 37 (8.77%) Twitter Bootstrap
11 36 (8.53%) React
12 33 (7.82%) Web Services
13 28 (6.64%) Node.js
13 28 (6.64%) XML
14 25 (5.92%) XHTML
15 23 (5.45%) REST
16 18 (4.27%) JSON
17 16 (3.79%) Angular 2
17 16 (3.79%) LESS
18 15 (3.55%) SOAP
Miscellaneous
1 113 (26.78%) User Experience
2 50 (11.85%) Social Media
3 38 (9.00%) Analytical Skills
4 19 (4.50%) W3C
5 13 (3.08%) Digital Media
6 12 (2.84%) Fintech
7 11 (2.61%) Wiki
8 8 (1.90%) Blog
9 7 (1.66%) Mobile App
10 6 (1.42%) NHS
10 6 (1.42%) Taxonomies
10 6 (1.42%) Web 2.0
11 4 (0.95%) Algorithms
11 4 (0.95%) Animation
11 4 (0.95%) e-Health
11 4 (0.95%) FMCG
11 4 (0.95%) LIMS
11 4 (0.95%) PACS
12 3 (0.71%) Computer Science
13 2 (0.47%) Life Science
Operating Systems
1 14 (3.32%) Windows
2 11 (2.61%) Linux
3 8 (1.90%) Windows Server
4 6 (1.42%) Apple iOS
5 5 (1.18%) Android
6 3 (0.71%) Unix
7 2 (0.47%) Red Hat Enterprise Linux
7 2 (0.47%) Windows XP
8 1 (0.24%) Mac OS X
Processes & Methodologies
1 147 (34.83%) Analytics
2 134 (31.75%) Agile Software Development
3 82 (19.43%) E-Commerce
4 77 (18.25%) Digital Marketing
5 63 (14.93%) Web Development
6 48 (11.37%) Content Management
7 47 (11.14%) Front End Development
7 47 (11.14%) Web Analytics
8 41 (9.72%) Project Management
9 36 (8.53%) MVC
9 36 (8.53%) TDD
10 35 (8.29%) Responsive Web Design
11 33 (7.82%) Pay per click
12 29 (6.87%) OO
12 29 (6.87%) Scrum
13 27 (6.40%) Stakeholder Management
14 22 (5.21%) Customer-Centricity
15 20 (4.74%) Web Design
15 20 (4.74%) Wireframes
16 17 (4.03%) CRM
Programming Languages
1 128 (30.33%) JavaScript
2 53 (12.56%) PHP
3 30 (7.11%) Java
4 22 (5.21%) SQL
5 20 (4.74%) ES6
6 19 (4.50%) Python
7 17 (4.03%) C#
8 9 (2.13%) Bash Shell
9 7 (1.66%) C
10 5 (1.18%) Go
11 3 (0.71%) R
11 3 (0.71%) Ruby
11 3 (0.71%) VBA
12 2 (0.47%) Apple Swift
12 2 (0.47%) Objective-C
12 2 (0.47%) Perl
12 2 (0.47%) PL/SQL
12 2 (0.47%) PowerShell
12 2 (0.47%) TypeScript
13 1 (0.24%) VB.NET
Qualifications
1 30 (7.11%) Degree
2 9 (2.13%) AWS Certification
2 9 (2.13%) Security Cleared
3 7 (1.66%) SC Cleared
4 4 (0.95%) PMI Certification
4 4 (0.95%) PMP
5 2 (0.47%) DV Cleared
5 2 (0.47%) Master's Degree
6 1 (0.24%) CAPM
6 1 (0.24%) Numerate Degree
Quality Assurance & Compliance
1 12 (2.84%) QA
2 4 (0.95%) HL7
3 3 (0.71%) PMO
4 2 (0.47%) GDPR
4 2 (0.47%) WCAG
5 1 (0.24%) Disclosure Scotland
5 1 (0.24%) WAI
System Software
1 8 (1.90%) Active Directory
2 3 (0.71%) Docker
3 1 (0.24%) Virtual Desktop
Systems Management
1 9 (2.13%) Ansible
2 8 (1.90%) Terraform
3 4 (0.95%) Kubernetes
4 3 (0.71%) Piwik
4 3 (0.71%) TeamSite
5 2 (0.47%) Plesk
6 1 (0.24%) Docker Swarm
Vendors
1 96 (22.75%) Google
2 39 (9.24%) Adobe
3 26 (6.16%) Microsoft
4 17 (4.03%) Oracle
5 10 (2.37%) Apple
5 10 (2.37%) hybris
5 10 (2.37%) Sitecore
6 9 (2.13%) Facebook
7 8 (1.90%) Citrix
8 7 (1.66%) Tableau
9 6 (1.42%) Coremetrics
9 6 (1.42%) Salesforce.com
9 6 (1.42%) SAP
9 6 (1.42%) WooCommerce
10 5 (1.18%) Optimizely
10 5 (1.18%) PayPal
11 3 (0.71%) IBM
11 3 (0.71%) MuleSoft
11 3 (0.71%) Omniture
11 3 (0.71%) Qubit