Social Media Contract Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 22 November 2025, comparing them to the same period in the previous two years.

6 months to
22 Nov 2025
Same period 2024 Same period 2023
Rank 450 391 420
Rank change year-on-year -59 +29 +141
Contract jobs citing Social Media 95 131 155
As % of all contract jobs in England 0.31% 0.42% 0.39%
As % of the Miscellaneous category 0.85% 1.33% 1.21%
Number of daily rates quoted 29 64 85
10th Percentile £223 £224 £156
25th Percentile £265 £325 £205
Median daily rate (50th Percentile) £375 £394 £375
Median % change year-on-year -4.76% +5.00% -10.50%
75th Percentile £488 £573 £500
90th Percentile £588 £675 £588
UK median daily rate £375 £380 £400
% change year-on-year -1.32% -5.00% -5.38%
Number of hourly rates quoted 22 11 27
10th Percentile £12.50 £21.25 £17.28
25th Percentile £13.31 £27.25 £21.43
Median hourly rate £24.23 £31.62 £28.75
Median % change year-on-year -23.39% +9.98% -34.29%
75th Percentile £30.75 £38.41 £42.19
90th Percentile £40.95 £53.75 £49.05
UK median hourly rate £23.45 £31.31 £28.75
% change year-on-year -25.10% +8.90% -29.88%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 11,157 9,855 12,772
As % of all contract IT jobs advertised in England 36.49% 31.52% 32.30%
Number of daily rates quoted 6,985 5,886 8,682
10th Percentile £285 £295 £275
25th Percentile £408 £413 £425
Median daily rate (50th Percentile) £520 £550 £550
Median % change year-on-year -5.45% - -2.65%
75th Percentile £638 £675 £675
90th Percentile £750 £800 £775
UK median daily rate £510 £538 £550
% change year-on-year -5.12% -2.27% -
Number of hourly rates quoted 599 315 461
10th Percentile £14.10 £16.51 £17.00
25th Percentile £18.39 £23.99 £21.25
Median hourly rate £29.27 £45.00 £45.00
Median % change year-on-year -34.96% - +36.36%
75th Percentile £57.25 £70.00 £65.00
90th Percentile £75.00 £75.16 £78.00
UK median hourly rate £27.33 £35.00 £44.50
% change year-on-year -21.91% -21.35% +36.92%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Social Media.

Contractor daily rate distribution trend for jobs in England citing Social Media

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 22 November 2025.

Daily rate histogram for Social Media in England

Social Media
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Social Media.

Contractor hourly rate distribution trend for jobs in England citing Social Media

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 22 November 2025.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 22 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -30 51 £350 -9.68% 274
South East -4 14 £234 -33.21% 113
East of England -11 10 £475 +66.67% 34
Midlands -33 8 £450 -22.08% 37
South West +2 6 - - 43
West Midlands -25 6 £450 -22.08% 21
North of England -42 3 - - 132
Yorkshire -38 2 - - 32
East Midlands - 2 £500 - 16
North West -31 1 - - 96
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (6.32%) CMS
2 4 (4.21%) WordPress
3 3 (3.16%) Confluence
4 1 (1.05%) Apache
4 1 (1.05%) Apache Airflow
4 1 (1.05%) SAS
Applications
1 8 (8.42%) Adobe Illustrator
1 8 (8.42%) Photoshop
2 7 (7.37%) InDesign
3 5 (5.26%) Adobe Creative Suite
4 4 (4.21%) Adobe After Effects
5 3 (3.16%) Chatbot
5 3 (3.16%) Microsoft Office
5 3 (3.16%) Microsoft PowerPoint
5 3 (3.16%) Notion
6 2 (2.11%) Adobe Premiere
6 2 (2.11%) Microsoft Excel
7 1 (1.05%) CapCut
7 1 (1.05%) Revit
7 1 (1.05%) Trello
Business Applications
1 7 (7.37%) Sprinklr
2 4 (4.21%) Dynamics CRM
Cloud Services
1 9 (9.47%) Canva
1 9 (9.47%) Google Analytics
2 8 (8.42%) Figma
3 5 (5.26%) Power Platform
4 3 (3.16%) ChatGPT
4 3 (3.16%) Commercetools
4 3 (3.16%) Contentful
4 3 (3.16%) Facebook Ads
4 3 (3.16%) Google Ads
4 3 (3.16%) SaaS
4 3 (3.16%) Zapier
5 2 (2.11%) Adobe Creative Cloud
5 2 (2.11%) Dynamics 365
5 2 (2.11%) GCP
5 2 (2.11%) Google Tag Manager
6 1 (1.05%) Azure
6 1 (1.05%) GitHub
6 1 (1.05%) Google Workspace
6 1 (1.05%) Microsoft 365
6 1 (1.05%) PaaS
Database & Business Intelligence
1 3 (3.16%) Power BI
2 2 (2.11%) Geospatial Data
2 2 (2.11%) Metadata
2 2 (2.11%) Tableau
3 1 (1.05%) Azure SQL Database
3 1 (1.05%) BigQuery
3 1 (1.05%) Data Mining
3 1 (1.05%) Data Warehouse
3 1 (1.05%) Electronic Patient Records
3 1 (1.05%) Looker
3 1 (1.05%) Power Query
Development Applications
1 4 (4.21%) JIRA
2 1 (1.05%) Dreamweaver
2 1 (1.05%) Git
2 1 (1.05%) Visual Studio
General
1 56 (58.95%) Marketing
2 34 (35.79%) Social Skills
3 12 (12.63%) Analytical Skills
3 12 (12.63%) Finance
4 9 (9.47%) Advertising
5 8 (8.42%) Publishing
6 7 (7.37%) Organisational Skills
6 7 (7.37%) Retail
7 6 (6.32%) Public Sector
8 5 (5.26%) French Language
8 5 (5.26%) German Language
8 5 (5.26%) Legal
9 3 (3.16%) Arabic Language
9 3 (3.16%) Brand Awareness
9 3 (3.16%) Games
9 3 (3.16%) Italian Language
9 3 (3.16%) Spanish Language
10 2 (2.11%) Dutch Language
10 2 (2.11%) Japanese Language
10 2 (2.11%) Polish Language
Job Titles
1 10 (10.53%) Designer
2 7 (7.37%) Marketing Manager
3 6 (6.32%) Consultant
3 6 (6.32%) Marketing Executive
4 5 (5.26%) Analyst
4 5 (5.26%) Social Media Specialist
5 4 (4.21%) Social Media Manager
6 3 (3.16%) Business Analyst
6 3 (3.16%) Data Scientist
6 3 (3.16%) Digital Executive
6 3 (3.16%) Digital Media Manager
6 3 (3.16%) Graphic Designer
6 3 (3.16%) Junior
6 3 (3.16%) Junior Designer
6 3 (3.16%) Marketing Specialist
6 3 (3.16%) Senior
7 2 (2.11%) Content Marketing Specialist
7 2 (2.11%) Dynamics 365 Consultant
7 2 (2.11%) Lead
7 2 (2.11%) Marketing Business Analyst
Libraries, Frameworks & Software Standards
1 4 (4.21%) HTML
2 2 (2.11%) CSS
3 1 (1.05%) Flash
3 1 (1.05%) HTML5
3 1 (1.05%) JSON
Miscellaneous
1 7 (7.37%) Driving Licence
2 6 (6.32%) Blog
3 4 (4.21%) Analytical Mindset
3 4 (4.21%) Digital Media
3 4 (4.21%) Onboarding
4 3 (3.16%) Educational Technology
4 3 (3.16%) e-Learning
4 3 (3.16%) Graphic Design
4 3 (3.16%) Learning Management System
4 3 (3.16%) Low-Code
4 3 (3.16%) Midjourney
4 3 (3.16%) Mobile App
4 3 (3.16%) Podcast
4 3 (3.16%) Video\Live Streaming
5 2 (2.11%) Animation
5 2 (2.11%) IVR
5 2 (2.11%) Management Information System
5 2 (2.11%) PMI
5 2 (2.11%) Team-Oriented Environment
5 2 (2.11%) Video Editing
Operating Systems
1 7 (7.37%) Windows
Processes & Methodologies
1 28 (29.47%) Analytics
2 19 (20.00%) Project Management
3 18 (18.95%) Stakeholder Management
4 14 (14.74%) CRM
5 13 (13.68%) Customer Engagement
6 11 (11.58%) Agile
6 11 (11.58%) SEO
7 10 (10.53%) Customer Service
7 10 (10.53%) Marketing Strategy
8 9 (9.47%) A/B Testing
8 9 (9.47%) Digital Marketing
8 9 (9.47%) Storytelling
8 9 (9.47%) User Experience
9 8 (8.42%) B2B
9 8 (8.42%) Logistics
9 8 (8.42%) Problem-Solving
9 8 (8.42%) Social Media Management
9 8 (8.42%) Stakeholder Engagement
10 7 (7.37%) Data Privacy
10 7 (7.37%) E-Commerce
Programming Languages
1 7 (7.37%) SQL
2 5 (5.26%) Python
3 3 (3.16%) JavaScript
4 2 (2.11%) R
5 1 (1.05%) MATLAB
Qualifications
1 13 (13.68%) Degree
2 7 (7.37%) DBS Check
3 4 (4.21%) Master's Degree
4 2 (2.11%) Computer Science Degree
4 2 (2.11%) Microsoft Certification
4 2 (2.11%) PhD
4 2 (2.11%) PMI Certification
5 1 (1.05%) BPSS Clearance
5 1 (1.05%) ITIL Certification
Quality Assurance & Compliance
1 7 (7.37%) GDPR
2 6 (6.32%) Accessibility
3 3 (3.16%) California Consumer Privacy Act
4 1 (1.05%) Data Quality
4 1 (1.05%) Dodd-Frank
4 1 (1.05%) MiFID
System Software
1 1 (1.05%) Active Directory
Systems Management
1 3 (3.16%) Systems Management Server (SMS)
Vendors
1 15 (15.79%) Google
2 12 (12.63%) Facebook
3 10 (10.53%) Adobe
4 9 (9.47%) Microsoft
4 9 (9.47%) YouTube
5 8 (8.42%) Instagram
6 7 (7.37%) TikTok
7 5 (5.26%) SAP
8 3 (3.16%) HubSpot
8 3 (3.16%) OneTrust
8 3 (3.16%) Optimizely
8 3 (3.16%) Salesforce
9 2 (2.11%) Atlassian
9 2 (2.11%) Avaya
9 2 (2.11%) Brandwatch
9 2 (2.11%) Genesys
9 2 (2.11%) HP
10 1 (1.05%) Proofpoint
10 1 (1.05%) Screaming Frog
10 1 (1.05%) Zscaler