Social Media Contract Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 19 January 2026, comparing them to the same period in the previous two years.

6 months to
19 Jan 2026
Same period 2025 Same period 2024
Rank 457 366 391
Rank change year-on-year -91 +25 +148
Contract jobs citing Social Media 87 122 156
As % of all contract jobs in England 0.27% 0.46% 0.43%
As % of the Miscellaneous category 0.79% 1.41% 1.36%
Number of daily rates quoted 24 51 84
10th Percentile £210 £268 £161
25th Percentile £261 £332 £225
Median daily rate (50th Percentile) £338 £475 £410
Median % change year-on-year -28.95% +15.85% -3.53%
75th Percentile £441 £675 £504
90th Percentile £496 £710 £588
UK median daily rate £350 £463 £413
% change year-on-year -24.32% +12.12% -2.94%
Number of hourly rates quoted 15 8 37
10th Percentile - £27.75 £17.00
25th Percentile £12.50 £30.00 £20.85
Median hourly rate £23.00 £32.06 £28.75
Median % change year-on-year -28.26% +11.51% -29.01%
75th Percentile £28.13 £41.99 £43.75
90th Percentile £38.55 £56.75 £56.75
UK median hourly rate £19.75 £32.06 £28.75
% change year-on-year -38.40% +11.51% -28.13%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 11,055 8,683 11,465
As % of all contract IT jobs advertised in England 34.90% 32.58% 31.26%
Number of daily rates quoted 7,043 5,208 7,659
10th Percentile £281 £275 £258
25th Percentile £406 £413 £413
Median daily rate (50th Percentile) £510 £550 £550
Median % change year-on-year -7.27% - -4.35%
75th Percentile £638 £675 £675
90th Percentile £738 £780 £775
UK median daily rate £500 £533 £540
% change year-on-year -6.23% -1.26% -3.23%
Number of hourly rates quoted 544 250 579
10th Percentile £15.00 £18.13 £14.53
25th Percentile £18.50 £24.18 £18.00
Median hourly rate £30.00 £39.02 £35.00
Median % change year-on-year -23.12% +11.49% +50.80%
75th Percentile £61.52 £67.76 £62.23
90th Percentile £74.26 £83.20 £73.75
UK median hourly rate £27.52 £35.00 £35.00
% change year-on-year -21.37% - +55.56%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Social Media.

Contractor daily rate distribution trend for jobs in England citing Social Media

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 19 January 2026.

Daily rate histogram for Social Media in England

Social Media
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Social Media.

Contractor hourly rate distribution trend for jobs in England citing Social Media

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 19 January 2026.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 19 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -52 46 £360 -30.43% 132
South East -24 12 £234 -33.21% 190
East of England -12 9 £175 -38.60% 99
South West -5 6 - - 59
West Midlands -34 6 £450 -22.08% 18
Midlands -39 6 £450 -22.08% 50
North of England -48 5 £313 -30.56% 90
Yorkshire -42 3 - - 34
North West -30 2 £313 -30.56% 38
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (3.45%) CMS
1 3 (3.45%) Confluence
1 3 (3.45%) WordPress
2 2 (2.30%) SharePoint
3 1 (1.15%) Apache
3 1 (1.15%) Apache Airflow
Applications
1 7 (8.05%) Adobe Illustrator
1 7 (8.05%) Photoshop
2 6 (6.90%) InDesign
3 5 (5.75%) Microsoft PowerPoint
4 4 (4.60%) Adobe After Effects
4 4 (4.60%) Adobe Creative Suite
4 4 (4.60%) Microsoft Office
5 3 (3.45%) Notion
6 2 (2.30%) Adobe Premiere
6 2 (2.30%) Chatbot
7 1 (1.15%) CapCut
7 1 (1.15%) Microsoft Excel
7 1 (1.15%) Trello
Business Applications
1 6 (6.90%) Sprinklr
2 3 (3.45%) Dynamics CRM
Cloud Services
1 7 (8.05%) Canva
1 7 (8.05%) Google Analytics
2 6 (6.90%) Figma
3 3 (3.45%) ChatGPT
3 3 (3.45%) Facebook Ads
3 3 (3.45%) Google Ads
3 3 (3.45%) Google Tag Manager
3 3 (3.45%) Microsoft 365
3 3 (3.45%) Power Platform
3 3 (3.45%) Zapier
4 2 (2.30%) Adobe Creative Cloud
4 2 (2.30%) Commercetools
4 2 (2.30%) Contentful
4 2 (2.30%) GCP
4 2 (2.30%) SaaS
4 2 (2.30%) Viva Engage
5 1 (1.15%) Azure
5 1 (1.15%) GitHub
5 1 (1.15%) PaaS
5 1 (1.15%) WeChat
Communications & Networking
1 2 (2.30%) Firewall
1 2 (2.30%) Internet
Database & Business Intelligence
1 3 (3.45%) Power BI
2 2 (2.30%) Metadata
2 2 (2.30%) Tableau
3 1 (1.15%) Azure SQL Database
3 1 (1.15%) BigQuery
3 1 (1.15%) Data Warehouse
3 1 (1.15%) Electronic Patient Records
3 1 (1.15%) Looker
3 1 (1.15%) Power Query
Development Applications
1 3 (3.45%) JIRA
2 1 (1.15%) Git
2 1 (1.15%) Visual Studio
General
1 57 (65.52%) Marketing
2 34 (39.08%) Social Skills
3 15 (17.24%) Finance
4 12 (13.79%) Analytical Skills
5 7 (8.05%) Advertising
5 7 (8.05%) Publishing
6 6 (6.90%) Organisational Skills
6 6 (6.90%) Public Sector
7 5 (5.75%) French Language
7 5 (5.75%) German Language
7 5 (5.75%) Retail
8 4 (4.60%) Legal
9 3 (3.45%) Arabic Language
9 3 (3.45%) Banking
9 3 (3.45%) Italian Language
9 3 (3.45%) Spanish Language
10 2 (2.30%) Brand Awareness
10 2 (2.30%) Dutch Language
10 2 (2.30%) Influencing Skills
10 2 (2.30%) Presentation Skills
Job Titles
1 9 (10.34%) Designer
2 6 (6.90%) Marketing Executive
2 6 (6.90%) Marketing Manager
3 5 (5.75%) Administration Assistant
3 5 (5.75%) Social Media Manager
3 5 (5.75%) Social Media Specialist
4 4 (4.60%) Analyst
5 3 (3.45%) Digital Executive
5 3 (3.45%) Digital Media Manager
5 3 (3.45%) Graphic Designer
5 3 (3.45%) Junior
5 3 (3.45%) Junior Designer
5 3 (3.45%) Lead
5 3 (3.45%) Senior
6 2 (2.30%) Communications Manager
6 2 (2.30%) Content Marketing Specialist
6 2 (2.30%) Digital Designer
6 2 (2.30%) Junior Graphic Designer
6 2 (2.30%) Marketing Specialist
6 2 (2.30%) Microsoft 365 Engineer
Libraries, Frameworks & Software Standards
1 2 (2.30%) Web Services
2 1 (1.15%) JSON
2 1 (1.15%) Unreal Engine
Miscellaneous
1 6 (6.90%) Driving Licence
1 6 (6.90%) e-Learning
2 5 (5.75%) Learning Management System
3 4 (4.60%) Analytical Mindset
3 4 (4.60%) Blog
3 4 (4.60%) Digital Media
4 3 (3.45%) Educational Technology
4 3 (3.45%) Graphic Design
4 3 (3.45%) Midjourney
4 3 (3.45%) Onboarding
5 2 (2.30%) Data Centre
5 2 (2.30%) Legacy Systems
5 2 (2.30%) Low-Code
5 2 (2.30%) Mobile App
5 2 (2.30%) Podcast
5 2 (2.30%) Self-Motivation
5 2 (2.30%) Team-Oriented Environment
6 1 (1.15%) Animation
6 1 (1.15%) Data Protection Act
6 1 (1.15%) Data Structures
Operating Systems
1 9 (10.34%) Windows
2 2 (2.30%) Windows 10
Processes & Methodologies
1 26 (29.89%) Analytics
2 15 (17.24%) Project Management
3 13 (14.94%) Stakeholder Management
4 11 (12.64%) Customer Engagement
4 11 (12.64%) Marketing Strategy
5 10 (11.49%) CRM
5 10 (11.49%) Storytelling
6 9 (10.34%) Problem-Solving
7 8 (9.20%) Agile
7 8 (9.20%) SEO
8 7 (8.05%) A/B Testing
8 7 (8.05%) AI
8 7 (8.05%) B2B
8 7 (8.05%) Digital Marketing
8 7 (8.05%) Lead Generation
8 7 (8.05%) Logistics
8 7 (8.05%) Social Media Management
8 7 (8.05%) User Experience
9 6 (6.90%) Data Privacy
9 6 (6.90%) Line Management
Programming Languages
1 3 (3.45%) SQL
2 2 (2.30%) PowerShell
2 2 (2.30%) Python
3 1 (1.15%) JavaScript
3 1 (1.15%) R
Qualifications
1 7 (8.05%) DBS Check
1 7 (8.05%) Degree
2 2 (2.30%) Master's Degree
3 1 (1.15%) BPSS Clearance
3 1 (1.15%) Security Cleared
Quality Assurance & Compliance
1 6 (6.90%) GDPR
2 4 (4.60%) Accessibility
3 2 (2.30%) California Consumer Privacy Act
3 2 (2.30%) Data Quality
4 1 (1.15%) Dodd-Frank
4 1 (1.15%) MiFID
System Software
1 3 (3.45%) Active Directory
2 1 (1.15%) Virtual Desktop
Systems Management
1 2 (2.30%) Microsoft Intune
1 2 (2.30%) Systems Management Server (SMS)
Vendors
1 13 (14.94%) Google
2 8 (9.20%) Facebook
2 8 (9.20%) Microsoft
3 7 (8.05%) TikTok
3 7 (8.05%) YouTube
4 6 (6.90%) Adobe
5 5 (5.75%) Instagram
6 3 (3.45%) SAP
7 2 (2.30%) Atlassian
7 2 (2.30%) Brandwatch
7 2 (2.30%) HP
7 2 (2.30%) HubSpot
7 2 (2.30%) OneTrust
7 2 (2.30%) Optimizely
8 1 (1.15%) Avaya
8 1 (1.15%) Brio
8 1 (1.15%) Genesys
8 1 (1.15%) Proofpoint
8 1 (1.15%) Salesforce
8 1 (1.15%) Zscaler