Social Media Contract Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 11 May 2026, comparing them to the same period in the previous two years.

6 months to
11 May 2026
Same period 2025 Same period 2024
Rank 499 378 420
Rank change year-on-year -121 +42 +84
Contract jobs citing Social Media 84 90 129
As % of all contract jobs in England 0.21% 0.37% 0.35%
As % of the Miscellaneous category 0.64% 1.08% 1.14%
Number of daily rates quoted 23 49 64
10th Percentile £263 £200 £131
25th Percentile £269 £318 £200
Median daily rate (50th Percentile) £360 £475 £275
Median % change year-on-year -24.21% +72.73% -26.67%
75th Percentile £463 £675 £484
90th Percentile £499 £710 £588
UK median daily rate £376 £400 £275
% change year-on-year -5.94% +45.45% -27.63%
Number of hourly rates quoted 7 5 34
10th Percentile £14.50 £40.70 £15.16
25th Percentile £14.66 £46.25 £19.60
Median hourly rate £17.00 £49.00 £40.00
Median % change year-on-year -65.31% +22.50% +34.45%
75th Percentile £21.19 £63.75 £45.81
90th Percentile £26.13 - £65.73
UK median hourly rate £17.00 £49.00 £40.00
% change year-on-year -65.31% +22.50% +34.45%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 13,105 8,364 11,290
As % of all contract IT jobs advertised in England 32.22% 34.16% 30.71%
Number of daily rates quoted 8,298 5,475 7,405
10th Percentile £308 £300 £268
25th Percentile £413 £413 £413
Median daily rate (50th Percentile) £513 £548 £550
Median % change year-on-year -6.39% -0.45% -3.93%
75th Percentile £625 £675 £675
90th Percentile £750 £788 £800
UK median daily rate £503 £525 £540
% change year-on-year -4.29% -2.78% -1.82%
Number of hourly rates quoted 662 333 822
10th Percentile £16.01 £16.79 £12.25
25th Percentile £21.00 £21.25 £15.17
Median hourly rate £47.00 £35.00 £32.31
Median % change year-on-year +34.29% +8.33% +43.68%
75th Percentile £70.00 £64.75 £61.30
90th Percentile £88.00 £84.90 £70.00
UK median hourly rate £45.00 £32.50 £31.25
% change year-on-year +38.46% +4.00% +38.98%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Social Media.

Contractor daily rate distribution trend for jobs in England citing Social Media

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 11 May 2026.

Daily rate histogram for Social Media in England

Social Media
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Social Media.

Contractor hourly rate distribution trend for jobs in England citing Social Media

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 11 May 2026.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 11 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -46 65 £398 -25.70% 140
North of England -70 7 £313 -21.88% 51
South East -57 5 - - 77
North West -45 4 £313 -21.88% 28
South West -35 3 - - 25
North East -17 2 - - 6
East of England -30 1 £135 - 46
West Midlands -66 1 £350 -39.13% 17
Midlands -71 1 £350 -39.13% 22
Yorkshire - 1 - - 17
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 9 (10.71%) CMS
2 6 (7.14%) SharePoint
3 3 (3.57%) WordPress
4 1 (1.19%) Confluence
4 1 (1.19%) Drupal
Applications
1 18 (21.43%) Microsoft Office
2 7 (8.33%) Microsoft PowerPoint
3 5 (5.95%) Adobe Creative Suite
4 4 (4.76%) Adobe Illustrator
5 3 (3.57%) Adobe After Effects
6 2 (2.38%) InDesign
6 2 (2.38%) Microsoft Excel
7 1 (1.19%) Photoshop
7 1 (1.19%) Sketch
Business Applications
1 10 (11.90%) Sprinklr
2 3 (3.57%) Salesforce CRM
Cloud Services
1 6 (7.14%) Microsoft 365
2 5 (5.95%) Canva
2 5 (5.95%) SaaS
3 4 (4.76%) Viva Engage
4 3 (3.57%) Adobe Analytics
4 3 (3.57%) Figma
4 3 (3.57%) Google Analytics
5 2 (2.38%) Facebook Ads
6 1 (1.19%) Adobe Creative Cloud
6 1 (1.19%) Azure
6 1 (1.19%) dbt
6 1 (1.19%) GCP
6 1 (1.19%) Google Sheets
6 1 (1.19%) Google Tag Manager
6 1 (1.19%) PaaS
6 1 (1.19%) SuccessFactors
6 1 (1.19%) Twitch
Communications & Networking
1 5 (5.95%) Internet
2 2 (2.38%) Firewall
3 1 (1.19%) Intranet
3 1 (1.19%) LAN
3 1 (1.19%) Network Security
3 1 (1.19%) WAN
3 1 (1.19%) Wireless
Database & Business Intelligence
1 1 (1.19%) Metadata
Development Applications
1 1 (1.19%) JIRA
General
1 55 (65.48%) Marketing
2 30 (35.71%) Social Skills
3 19 (22.62%) Analytical Skills
4 14 (16.67%) Advertising
5 13 (15.48%) Finance
6 10 (11.90%) Organisational Skills
7 7 (8.33%) Law
7 7 (8.33%) Manufacturing
8 6 (7.14%) Public Sector
8 6 (7.14%) Publishing
9 5 (5.95%) Aviation
9 5 (5.95%) Retail
10 4 (4.76%) Multimedia
11 3 (3.57%) Influencing Skills
11 3 (3.57%) Legal
12 2 (2.38%) Agriculture
12 2 (2.38%) Banking
12 2 (2.38%) Games
12 2 (2.38%) Inclusion and Diversity
12 2 (2.38%) Presentation Skills
Job Titles
1 8 (9.52%) Lead
2 6 (7.14%) Engagement Manager
2 6 (7.14%) Marketing Manager
3 5 (5.95%) Administration Assistant
3 5 (5.95%) Product Manager
3 5 (5.95%) Stakeholder Engagement Manager
3 5 (5.95%) Stakeholder Manager
4 4 (4.76%) Marketing Assistant
4 4 (4.76%) Marketing Specialist
4 4 (4.76%) Products Support Manager
4 4 (4.76%) Senior
4 4 (4.76%) Support Manager
5 3 (3.57%) Designer
5 3 (3.57%) Digital Designer
5 3 (3.57%) Social Media Manager
6 2 (2.38%) Campaign Specialist
6 2 (2.38%) Communications Officer
6 2 (2.38%) Marketing Executive
6 2 (2.38%) Microsoft 365 Engineer
6 2 (2.38%) Social Media Strategist
Libraries, Frameworks & Software Standards
1 2 (2.38%) Web Services
2 1 (1.19%) HTML
2 1 (1.19%) Unreal Engine
Miscellaneous
1 7 (8.33%) Onboarding
2 6 (7.14%) Web Conferencing
3 5 (5.95%) Data Centre
3 5 (5.95%) e-Learning
3 5 (5.95%) Learning Management System
3 5 (5.95%) Marketing Technology
3 5 (5.95%) Robotics
3 5 (5.95%) Self-Motivation
4 4 (4.76%) Analytical Mindset
4 4 (4.76%) Blog
4 4 (4.76%) Graphic Design
5 2 (2.38%) Enterprise Software
5 2 (2.38%) FMCG
5 2 (2.38%) Life Science
5 2 (2.38%) Management Information System
5 2 (2.38%) Motion Graphics
5 2 (2.38%) Multi-touch
5 2 (2.38%) Video\Live Streaming
6 1 (1.19%) Digital Media
6 1 (1.19%) Video on Demand
Operating Systems
1 3 (3.57%) Windows
2 2 (2.38%) Windows 10
3 1 (1.19%) Windows Server
Processes & Methodologies
1 19 (22.62%) Project Management
2 16 (19.05%) Collaborative Working
2 16 (19.05%) Digital Marketing
2 16 (19.05%) Problem-Solving
3 15 (17.86%) CRM
3 15 (17.86%) Stakeholder Management
4 13 (15.48%) Creative Thinking
5 12 (14.29%) Storytelling
6 11 (13.10%) Analytics
6 11 (13.10%) User Experience
7 10 (11.90%) Actionable Insight
7 10 (11.90%) Social Media Management
7 10 (11.90%) Time Management
8 8 (9.52%) AI
8 8 (9.52%) Lead Generation
8 8 (9.52%) Marketing Strategy
9 7 (8.33%) Marketing Automation
10 6 (7.14%) Business Case
10 6 (7.14%) Copywriting
10 6 (7.14%) Scenario Testing
Programming Languages
1 2 (2.38%) PowerShell
2 1 (1.19%) Scala
2 1 (1.19%) SQL
Qualifications
1 16 (19.05%) Degree
2 4 (4.76%) BPSS Clearance
3 1 (1.19%) Master's Degree
3 1 (1.19%) MBA
3 1 (1.19%) Security Cleared
Quality Assurance & Compliance
1 9 (10.71%) Accessibility
2 5 (5.95%) Data Quality
3 2 (2.38%) GDPR
System Software
1 3 (3.57%) Active Directory
2 1 (1.19%) Virtual Desktop
Systems Management
1 3 (3.57%) Microsoft Intune
Vendors
1 13 (15.48%) Adobe
2 10 (11.90%) Microsoft
3 8 (9.52%) Google
3 8 (9.52%) TikTok
4 5 (5.95%) Pinterest
4 5 (5.95%) Snapchat
4 5 (5.95%) Workday
5 4 (4.76%) Facebook
5 4 (4.76%) Salesforce
6 3 (3.57%) YouTube
7 2 (2.38%) Brandwatch
7 2 (2.38%) Instagram
7 2 (2.38%) NetBase
7 2 (2.38%) Sony
8 1 (1.19%) Atlassian
8 1 (1.19%) Cvent
8 1 (1.19%) Hootsuite
8 1 (1.19%) HubSpot
8 1 (1.19%) Meraki
8 1 (1.19%) SAP