Social Media Contract Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 18 September 2025, comparing them to the same period in the previous two years.

6 months to
18 Sep 2025
Same period 2024 Same period 2023
Rank 431 424 443
Rank change year-on-year -7 +19 +100
Contract jobs citing Social Media 81 104 147
As % of all contract jobs advertised in England 0.29% 0.32% 0.35%
As % of the Miscellaneous category 0.81% 1.02% 1.07%
Number of daily rates quoted 32 51 88
10th Percentile £203 £185 £163
25th Percentile £265 £213 £255
Median daily rate (50th Percentile) £438 £345 £375
Median % change year-on-year +26.81% -8.00% -
75th Percentile £601 £400 £490
90th Percentile £675 £525 £688
UK median daily rate £425 £325 £420
% change year-on-year +30.77% -22.62% +8.04%
Number of hourly rates quoted 15 15 16
10th Percentile £22.88 £13.60 £17.89
25th Percentile £26.00 £21.25 £20.96
Median hourly rate £29.50 £32.50 £25.75
Median % change year-on-year -9.23% +26.21% -43.56%
75th Percentile £58.13 £42.75 £33.03
90th Percentile £63.75 £49.75 £43.04
UK median hourly rate £29.50 £35.00 £25.50
% change year-on-year -15.71% +37.25% -41.71%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 9,971 10,152 13,696
As % of all contract IT jobs advertised in England 35.88% 30.82% 32.67%
Number of daily rates quoted 6,272 6,271 9,491
10th Percentile £300 £300 £300
25th Percentile £408 £425 £431
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - -2.22%
75th Percentile £650 £675 £688
90th Percentile £775 £825 £792
UK median daily rate £515 £540 £550
% change year-on-year -4.63% -1.82% -
Number of hourly rates quoted 500 414 412
10th Percentile £15.50 £14.61 £17.00
25th Percentile £18.87 £23.80 £21.25
Median hourly rate £33.05 £57.35 £45.88
Median % change year-on-year -42.37% +25.00% +76.46%
75th Percentile £58.75 £70.00 £67.75
90th Percentile £75.00 £75.16 £78.00
UK median hourly rate £30.00 £50.00 £45.00
% change year-on-year -40.00% +11.11% +69.81%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Social Media.

Contractor daily rate distribution trend for jobs in England citing Social Media

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 18 September 2025.

Daily rate histogram for Social Media in England

Social Media
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Social Media.

Contractor hourly rate distribution trend for jobs in England citing Social Media

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 18 September 2025.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 18 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +2 53 £425 +21.43% 194
Midlands -7 10 £550 - 61
West Midlands -3 8 £550 - 29
East of England +5 5 £375 +31.58% 52
North of England -16 5 £286 +42.91% 82
South East +11 4 £243 +21.25% 149
North East -1 2 - - 7
Yorkshire - 2 £286 - 22
East Midlands - 2 £500 - 30
South West +26 1 - - 36
North West -19 1 - - 53
Social Media
UK

Social Media
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (9.88%) CMS
2 3 (3.70%) SharePoint
3 1 (1.23%) Apache
3 1 (1.23%) Apache Airflow
3 1 (1.23%) Confluence
3 1 (1.23%) SAS
3 1 (1.23%) WordPress
Applications
1 8 (9.88%) Adobe Illustrator
1 8 (9.88%) Photoshop
2 6 (7.41%) Microsoft Office
3 4 (4.94%) Adobe After Effects
3 4 (4.94%) InDesign
4 3 (3.70%) Adobe Premiere
5 2 (2.47%) Adobe Creative Suite
5 2 (2.47%) Chatbot
5 2 (2.47%) Microsoft Excel
5 2 (2.47%) Microsoft PowerPoint
6 1 (1.23%) CINEMA 4D
6 1 (1.23%) Revit
6 1 (1.23%) Trello
Business Applications
1 4 (4.94%) Sprinklr
2 2 (2.47%) Dynamics CRM
Cloud Services
1 9 (11.11%) Google Analytics
2 5 (6.17%) Figma
2 5 (6.17%) Power Platform
3 4 (4.94%) Canva
4 3 (3.70%) Adobe Analytics
4 3 (3.70%) Facebook Ads
4 3 (3.70%) Google Ads
4 3 (3.70%) Google Workspace
4 3 (3.70%) Microsoft 365
5 2 (2.47%) Adobe Creative Cloud
5 2 (2.47%) Azure
5 2 (2.47%) Commercetools
5 2 (2.47%) Contentful
5 2 (2.47%) Dynamics 365
5 2 (2.47%) GCP
5 2 (2.47%) Google Tag Manager
5 2 (2.47%) SaaS
5 2 (2.47%) Slack
5 2 (2.47%) Yammer
6 1 (1.23%) Copilot Studio
Database & Business Intelligence
1 3 (3.70%) Power BI
2 2 (2.47%) Geospatial Data
2 2 (2.47%) Metadata
2 2 (2.47%) Tableau
3 1 (1.23%) Azure SQL Database
3 1 (1.23%) BigQuery
3 1 (1.23%) Data Mining
3 1 (1.23%) Data Warehouse
3 1 (1.23%) Electronic Patient Records
3 1 (1.23%) Looker
3 1 (1.23%) Power Query
Development Applications
1 2 (2.47%) JIRA
2 1 (1.23%) Dreamweaver
2 1 (1.23%) Git
2 1 (1.23%) Visual Studio
General
1 42 (51.85%) Marketing
2 31 (38.27%) Social Skills
3 14 (17.28%) Public Sector
4 12 (14.81%) Analytical Skills
5 11 (13.58%) Finance
6 7 (8.64%) Advertising
6 7 (8.64%) Retail
7 6 (7.41%) Brand Awareness
8 5 (6.17%) Influencing Skills
8 5 (6.17%) Publishing
9 3 (3.70%) Banking
9 3 (3.70%) Games
9 3 (3.70%) Legal
9 3 (3.70%) Organisational Skills
9 3 (3.70%) Presentation Skills
10 2 (2.47%) Electronics
10 2 (2.47%) French Language
10 2 (2.47%) Manufacturing
10 2 (2.47%) Music Industry
10 2 (2.47%) Telecoms
Job Titles
1 7 (8.64%) Analyst
2 6 (7.41%) Designer
2 6 (7.41%) Marketing Manager
3 4 (4.94%) Communications Manager
3 4 (4.94%) Consultant
3 4 (4.94%) Lead
4 3 (3.70%) Business Analyst
4 3 (3.70%) Campaign Manager
4 3 (3.70%) Data Scientist
4 3 (3.70%) Junior
4 3 (3.70%) Junior Designer
4 3 (3.70%) Marketing Specialist
4 3 (3.70%) Social Media Specialist
5 2 (2.47%) Coordinator
5 2 (2.47%) Junior Graphic Designer
5 2 (2.47%) SIEM Engineer
5 2 (2.47%) Site Engineer
5 2 (2.47%) Social Media Manager
5 2 (2.47%) Splunk Engineer
5 2 (2.47%) Web Business Analyst
Libraries, Frameworks & Software Standards
1 4 (4.94%) HTML
1 4 (4.94%) Kafka
2 2 (2.47%) CSS
2 2 (2.47%) RabbitMQ
3 1 (1.23%) Flash
3 1 (1.23%) HTML5
3 1 (1.23%) JSON
Miscellaneous
1 6 (7.41%) Onboarding
2 5 (6.17%) Blog
2 5 (6.17%) Digital Media
3 4 (4.94%) Analytical Mindset
3 4 (4.94%) Video\Live Streaming
4 3 (3.70%) Management Information System
4 3 (3.70%) Self-Motivation
5 2 (2.47%) Algorithms
5 2 (2.47%) Data Protection Act
5 2 (2.47%) Digital Signage
5 2 (2.47%) Enterprise Software
5 2 (2.47%) Graphic Design
5 2 (2.47%) IVR
5 2 (2.47%) Learning Management System
5 2 (2.47%) Mobile App
5 2 (2.47%) Motion Graphics
5 2 (2.47%) PMI
5 2 (2.47%) Podcast
5 2 (2.47%) Shadow IT
5 2 (2.47%) Video Editing
Operating Systems
1 4 (4.94%) Linux
1 4 (4.94%) Windows
Processes & Methodologies
1 20 (24.69%) Analytics
2 19 (23.46%) Project Management
3 15 (18.52%) Stakeholder Management
4 12 (14.81%) Stakeholder Engagement
5 11 (13.58%) Storytelling
5 11 (13.58%) User Experience
6 10 (12.35%) A/B Testing
6 10 (12.35%) B2B
6 10 (12.35%) Customer Service
6 10 (12.35%) E-Commerce
7 9 (11.11%) Actionable Insight
7 9 (11.11%) CRM
7 9 (11.11%) Digital Marketing
8 8 (9.88%) Content Management
8 8 (9.88%) Logistics
8 8 (9.88%) Marketing Automation
8 8 (9.88%) Problem-Solving
8 8 (9.88%) SEO
9 7 (8.64%) Customer Engagement
9 7 (8.64%) Data Analysis
Programming Languages
1 9 (11.11%) Python
2 7 (8.64%) SQL
3 3 (3.70%) JavaScript
4 2 (2.47%) R
5 1 (1.23%) MATLAB
Qualifications
1 15 (18.52%) Degree
2 2 (2.47%) Computer Science Degree
2 2 (2.47%) Master's Degree
2 2 (2.47%) Microsoft Certification
2 2 (2.47%) PhD
2 2 (2.47%) PMI Certification
3 1 (1.23%) BPSS Clearance
3 1 (1.23%) DBS Check
3 1 (1.23%) ITIL Certification
3 1 (1.23%) Postgraduate
Quality Assurance & Compliance
1 6 (7.41%) GDPR
2 3 (3.70%) Accessibility
3 2 (2.47%) California Consumer Privacy Act
4 1 (1.23%) Data Quality
4 1 (1.23%) QA
System Software
1 3 (3.70%) Active Directory
Systems Management
1 2 (2.47%) Kubernetes
1 2 (2.47%) Systems Management Server (SMS)
2 1 (1.23%) Jamf Pro
2 1 (1.23%) Microsoft Intune
Vendors
1 17 (20.99%) Microsoft
2 16 (19.75%) Google
3 12 (14.81%) Adobe
3 12 (14.81%) Facebook
4 8 (9.88%) Instagram
5 6 (7.41%) TikTok
5 6 (7.41%) Twitter
6 5 (6.17%) SAP
6 5 (6.17%) YouTube
7 2 (2.47%) OneTrust
7 2 (2.47%) Optimizely
7 2 (2.47%) Salesforce
7 2 (2.47%) Splunk
7 2 (2.47%) Zscaler
8 1 (1.23%) Avaya
8 1 (1.23%) Cisco
8 1 (1.23%) Genesys
8 1 (1.23%) HubSpot
8 1 (1.23%) Marketo
8 1 (1.23%) Meraki