Period
to 24 September 2021

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 24 September 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > England
6 months to
24 Sep 2021
Same period 2020 Same period 2019
Rank 461 337 529
Rank change year-on-year -124 +192 +19
Contract jobs citing Social Media 274 159 287
As % of all contract jobs advertised in England 0.43% 0.62% 0.35%
As % of the Miscellaneous category 1.39% 1.91% 1.22%
Number of daily rates quoted 144 84 191
10th Percentile £180 £200 £225
25th Percentile £275 £300 £300
Median daily rate (50th Percentile) £416 £335 £400
Median % change year-on-year +24.25% -16.25% +11.11%
75th Percentile £556 £413 £488
90th Percentile £675 £475 £550
UK median daily rate £400 £335 £400
% change year-on-year +19.40% -16.25% +12.04%
Number of hourly rates quoted 45 34 12
10th Percentile £20.81 £18.10 £13.05
25th Percentile £27.00 £31.00 £25.76
Median hourly rate £38.00 £37.25 £35.00
Median % change year-on-year +2.01% +6.43% +14.75%
75th Percentile £49.59 £46.00 £39.01
90th Percentile £61.45 £48.98 £39.73
UK median hourly rate £38.00 £37.25 £35.00
% change year-on-year +2.01% +6.43% +14.75%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Contract vacancies with a requirement for generic IT skills 19,665 8,337 23,553
As % of all contract IT jobs advertised in England 30.52% 32.25% 29.07%
Number of daily rates quoted 13,780 5,707 15,622
10th Percentile £300 £275 £275
25th Percentile £413 £375 £375
Median daily rate (50th Percentile) £525 £500 £475
Median % change year-on-year +5.00% +5.26% -
75th Percentile £638 £613 £588
90th Percentile £725 £725 £675
UK median daily rate £515 £488 £475
% change year-on-year +5.64% +2.63% -
Number of hourly rates quoted 624 270 776
10th Percentile £12.00 £12.49 £11.62
25th Percentile £15.04 £17.39 £14.28
Median hourly rate £25.00 £31.56 £21.00
Median % change year-on-year -20.77% +50.26% -
75th Percentile £49.69 £47.44 £47.50
90th Percentile £64.93 £61.25 £53.75
UK median hourly rate £25.00 £27.25 £21.00
% change year-on-year -8.26% +29.76% -

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Social Media in England.

Daily rate trend for Social Media in England

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 24 September 2021.

Daily rate histogram for Social Media in England

Social Media
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Social Media in England.

Hourly rate trend for Social Media in England

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 24 September 2021.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 24 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -147 183 £435 +29.85% 95
South East -64 35 £400 +28.00% 30
North of England -68 19 £325 +15.56% 52
North West -37 16 £324 +12.61% 27
Midlands -68 11 £438 +16.67% 30
West Midlands -64 9 £450 +20.00% 18
East of England -39 7 £450 - 28
South West -38 6 £388 - 28
East Midlands - 2 £110 - 12
North East - 2 £420 - 5
Yorkshire -53 1 £435 +58.18% 20
Social Media
UK

For the 6 months to 24 September 2021, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Social Media.

1 103 (37.59%) Marketing
2 101 (36.86%) Social Skills
3 98 (35.77%) Analytics
4 63 (22.99%) Finance
5 60 (21.90%) SQL
6 58 (21.17%) Degree
6 58 (21.17%) Problem-Solving
7 57 (20.80%) Python
8 45 (16.42%) Data Science
9 44 (16.06%) Mentoring
9 44 (16.06%) Analytical Skills
10 42 (15.33%) Project Management
11 41 (14.96%) Presentation Skills
12 40 (14.60%) Agile Software Development
13 39 (14.23%) CMS
14 38 (13.87%) Java
14 38 (13.87%) User Experience
14 38 (13.87%) Digital Marketing
15 36 (13.14%) Adobe
16 34 (12.41%) JavaScript
17 33 (12.04%) CSS
17 33 (12.04%) Data Analysis
17 33 (12.04%) Visualisation
18 32 (11.68%) Content Management
19 31 (11.31%) Statistics
19 31 (11.31%) Machine Learning
20 30 (10.95%) Decision-Making
21 29 (10.58%) Public Sector
22 28 (10.22%) Stakeholder Management
22 28 (10.22%) Management Information System

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (14.23%) CMS
2 26 (9.49%) SharePoint
3 17 (6.20%) Jupyter
4 14 (5.11%) Adobe Experience Manager
5 10 (3.65%) Apache Spark
5 10 (3.65%) Drupal
6 4 (1.46%) SAS
7 3 (1.09%) Apache
7 3 (1.09%) Confluence
8 2 (0.73%) Apache Airflow
8 2 (0.73%) WordPress
9 1 (0.36%) ArcGIS
9 1 (0.36%) Jadu
9 1 (0.36%) Luigi
9 1 (0.36%) SharePoint Server
9 1 (0.36%) Sitecore CMS
9 1 (0.36%) Umbraco
Applications
1 24 (8.76%) Microsoft PowerPoint
2 19 (6.93%) Microsoft Excel
2 19 (6.93%) Photoshop
3 12 (4.38%) Microsoft Office
4 7 (2.55%) Adobe Creative Suite
5 5 (1.82%) Adobe Premiere
6 4 (1.46%) Adobe After Effects
7 3 (1.09%) Adobe Illustrator
7 3 (1.09%) Figma
8 2 (0.73%) InDesign
9 1 (0.36%) Chatbot
9 1 (0.36%) Sketch
9 1 (0.36%) Stata
9 1 (0.36%) UserZoom
9 1 (0.36%) Zeplin
Business Applications
1 5 (1.82%) Sprinklr
2 1 (0.36%) Dynamics CRM
2 1 (0.36%) Eloqua
2 1 (0.36%) Magento
2 1 (0.36%) SAP S/4HANA
2 1 (0.36%) WebTrends
2 1 (0.36%) Workday HCM
Cloud Services
1 20 (7.30%) GitHub
2 18 (6.57%) Google Analytics
3 17 (6.20%) Azure
3 17 (6.20%) Microsoft 365
4 14 (5.11%) AWS
5 12 (4.38%) SaaS
6 11 (4.01%) Adobe Creative Cloud
7 10 (3.65%) GitHub Actions
8 8 (2.92%) Azure Active Directory
9 6 (2.19%) Amazon SageMaker
9 6 (2.19%) GCP
10 5 (1.82%) Google Ads
10 5 (1.82%) Yammer
11 4 (1.46%) Google Sheets
11 4 (1.46%) Google Tag Manager
11 4 (1.46%) PaaS
11 4 (1.46%) Power Platform
12 3 (1.09%) Azure Cosmos DB
12 3 (1.09%) Google Data Studio
12 3 (1.09%) Snowflake
Communications & Networking
1 16 (5.84%) Intranet
2 10 (3.65%) Internet
3 7 (2.55%) VPN
4 6 (2.19%) Wi-Fi
5 3 (1.09%) DNS
5 3 (1.09%) Firewall
5 3 (1.09%) LAN
5 3 (1.09%) WAN
6 2 (0.73%) Extranet
6 2 (0.73%) HTTP
6 2 (0.73%) Network Security
6 2 (0.73%) SAN
6 2 (0.73%) SMS
6 2 (0.73%) SSL
7 1 (0.36%) DHCP
7 1 (0.36%) TCP/IP
7 1 (0.36%) WebEx
Database & Business Intelligence
1 22 (8.03%) Data Warehouse
2 15 (5.47%) QlikView
3 13 (4.74%) Hadoop
4 11 (4.01%) Relational Database
5 8 (2.92%) Tableau
6 7 (2.55%) Big Data
7 4 (1.46%) NoSQL
7 4 (1.46%) Power BI
8 3 (1.09%) Apache Hive
8 3 (1.09%) Azure SQL Database
9 2 (0.73%) Data Lake
9 2 (0.73%) Metadata
9 2 (0.73%) MongoDB
10 1 (0.36%) Amazon Redshift
10 1 (0.36%) Azure SQL Data Warehouse
10 1 (0.36%) IBM InfoSphere
10 1 (0.36%) Impala
10 1 (0.36%) Power Query
10 1 (0.36%) Presto
10 1 (0.36%) QGIS
Development Applications
1 14 (5.11%) JUnit
1 14 (5.11%) Mockito
2 10 (3.65%) Git (software)
3 9 (3.28%) Dreamweaver
4 6 (2.19%) JIRA
5 4 (1.46%) Jenkins
6 2 (0.73%) Octopus Deploy
6 2 (0.73%) Postman
6 2 (0.73%) Visual Studio
7 1 (0.36%) Babel
7 1 (0.36%) CocoaPods
7 1 (0.36%) ESLint
7 1 (0.36%) fastlane
7 1 (0.36%) Maven
7 1 (0.36%) NetBeans
7 1 (0.36%) webpack
7 1 (0.36%) Xcode
General
1 103 (37.59%) Marketing
2 101 (36.86%) Social Skills
3 63 (22.99%) Finance
4 44 (16.06%) Analytical Skills
5 41 (14.96%) Presentation Skills
6 29 (10.58%) Public Sector
7 24 (8.76%) Publishing
8 17 (6.20%) Advertising
9 16 (5.84%) Retail
10 9 (3.28%) Telecoms
11 8 (2.92%) Manufacturing
12 6 (2.19%) Documentation Skills
12 6 (2.19%) Electronics
12 6 (2.19%) Influencing Skills
12 6 (2.19%) Law
12 6 (2.19%) Legal
12 6 (2.19%) Multimedia
12 6 (2.19%) Organisational Skills
13 5 (1.82%) Banking
14 4 (1.46%) Brand Awareness
Job Titles
1 32 (11.68%) Analyst
2 29 (10.58%) Data Scientist
3 19 (6.93%) Designer
3 19 (6.93%) Developer
4 18 (6.57%) Consultant
5 16 (5.84%) Data Engineer
6 14 (5.11%) Data Analyst
7 8 (2.92%) Architect
7 8 (2.92%) Microsoft 365 Engineer
7 8 (2.92%) Web Designer
8 7 (2.55%) Project Manager
9 6 (2.19%) Backend Developer
9 6 (2.19%) Microsoft 365 Consultant
10 5 (1.82%) Communications Manager
10 5 (1.82%) Content Manager
10 5 (1.82%) Data Architect
10 5 (1.82%) Development Manager
10 5 (1.82%) Interaction Designer
10 5 (1.82%) Marketing Manager
10 5 (1.82%) ServiceNow Consultant
Libraries, Frameworks & Software Standards
1 33 (12.04%) CSS
2 27 (9.85%) Web Services
3 25 (9.12%) HTML
4 23 (8.39%) React
5 15 (5.47%) CSS3
5 15 (5.47%) D3.js
5 15 (5.47%) Shiny
5 15 (5.47%) XML
6 14 (5.11%) OSGi
6 14 (5.11%) Preactjs
7 9 (3.28%) GraphQL
8 7 (2.55%) PyTorch
9 6 (2.19%) TensorFlow
10 3 (1.09%) JSON
10 3 (1.09%) Node.js
10 3 (1.09%) REST
10 3 (1.09%) RESTful
11 2 (0.73%) .NET
11 2 (0.73%) .NET Framework
11 2 (0.73%) EDI
Miscellaneous
1 38 (13.87%) User Experience
2 28 (10.22%) Management Information System
3 22 (8.03%) Algorithms
4 20 (7.30%) Mobile App
5 14 (5.11%) Digital Media
6 13 (4.74%) Blog
7 9 (3.28%) Animation
8 6 (2.19%) Virtual Team
9 5 (1.82%) Photography
9 5 (1.82%) Self-Motivation
10 4 (1.46%) NHS
11 3 (1.09%) Enterprise Software
11 3 (1.09%) Video Conferencing
11 3 (1.09%) Video Editing
12 2 (0.73%) FMCG
12 2 (0.73%) Hybrid Cloud
12 2 (0.73%) Interactive Media
12 2 (0.73%) iPad
12 2 (0.73%) Smartphone
12 2 (0.73%) W3C
Operating Systems
1 11 (4.01%) Windows
2 9 (3.28%) Android
2 9 (3.28%) Apple iOS
3 6 (2.19%) Linux
3 6 (2.19%) Windows Mobile
4 3 (1.09%) Unix
4 3 (1.09%) Windows 10
5 1 (0.36%) Mac OS X
5 1 (0.36%) Ubuntu
Processes & Methodologies
1 98 (35.77%) Analytics
2 58 (21.17%) Problem-Solving
3 45 (16.42%) Data Science
4 44 (16.06%) Mentoring
5 42 (15.33%) Project Management
6 40 (14.60%) Agile Software Development
7 38 (13.87%) Digital Marketing
8 33 (12.04%) Data Analysis
8 33 (12.04%) Visualisation
9 32 (11.68%) Content Management
10 31 (11.31%) Machine Learning
10 31 (11.31%) Statistics
11 30 (10.95%) Decision-Making
12 28 (10.22%) Business Intelligence
12 28 (10.22%) Stakeholder Management
13 27 (9.85%) CRM
13 27 (9.85%) Mathematics
14 26 (9.49%) Computer Science
15 23 (8.39%) Asset Management
16 22 (8.03%) B2B
Programming Languages
1 60 (21.90%) SQL
2 57 (20.80%) Python
3 38 (13.87%) Java
4 34 (12.41%) JavaScript
5 27 (9.85%) R
6 15 (5.47%) VBA
7 14 (5.11%) Java 11
7 14 (5.11%) Java 8
8 7 (2.55%) PHP
8 7 (2.55%) VB
9 5 (1.82%) Scala
10 4 (1.46%) C++
10 4 (1.46%) PowerShell
10 4 (1.46%) TypeScript
11 2 (0.73%) Apple Swift
11 2 (0.73%) Objective-C
12 1 (0.36%) Apex Code
12 1 (0.36%) C#
12 1 (0.36%) Kotlin
12 1 (0.36%) PL/SQL
Qualifications
1 58 (21.17%) Degree
2 26 (9.49%) Security Cleared
3 18 (6.57%) SC Cleared
4 9 (3.28%) Computer Science Degree
5 3 (1.09%) BPSS Clearance
5 3 (1.09%) PhD
6 2 (0.73%) AWS Certification
6 2 (0.73%) MBA
7 1 (0.36%) CEH
7 1 (0.36%) CREST Certified
7 1 (0.36%) GIAC
7 1 (0.36%) HND
7 1 (0.36%) Master's Degree
7 1 (0.36%) OSCP
7 1 (0.36%) PMI Certification
7 1 (0.36%) PMP
Quality Assurance & Compliance
1 26 (9.49%) Accessibility
2 10 (3.65%) QA
3 8 (2.92%) GDPR
4 7 (2.55%) Data Quality
5 5 (1.82%) SLA
6 3 (1.09%) Disclosure Scotland
7 2 (0.73%) COBIT
7 2 (0.73%) Cyber Essentials
7 2 (0.73%) ISO/IEC 27001
7 2 (0.73%) NIST
7 2 (0.73%) PMO
System Software
1 13 (4.74%) Docker
2 11 (4.01%) Active Directory
Systems Management
1 10 (3.65%) Microsoft Intune
2 8 (2.92%) Ansible
3 6 (2.19%) Active Directory Federation Services
3 6 (2.19%) Single Sign-On
4 2 (0.73%) EMC NetWorker
4 2 (0.73%) Kubernetes
5 1 (0.36%) AirWatch
5 1 (0.36%) Control-M
5 1 (0.36%) Opscode Chef
5 1 (0.36%) Puppet
5 1 (0.36%) SCCM
Vendors
1 36 (13.14%) Adobe
2 22 (8.03%) Google
3 21 (7.66%) Salesforce.com
4 20 (7.30%) Microsoft
5 15 (5.47%) Alteryx
6 12 (4.38%) Facebook
7 7 (2.55%) SAP
8 6 (2.19%) Samsung
9 5 (1.82%) ServiceNow
9 5 (1.82%) Teradata
9 5 (1.82%) Twitter
9 5 (1.82%) YouTube
10 4 (1.46%) Instagram
10 4 (1.46%) Marketo
11 3 (1.09%) Apple
11 3 (1.09%) Oracle
12 2 (0.73%) FireEye
12 2 (0.73%) LogRhythm
12 2 (0.73%) Salesforce Marketing Cloud
12 2 (0.73%) Siebel