Period
to 7 May 2021

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 7 May 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > England
6 months to
7 May 2021
Same period 2020 Same period 2019
Rank 342 421 512
Rank change year-on-year +79 +91 -16
Contract jobs citing Social Media 288 203 357
As % of all contract jobs advertised in England 0.64% 0.43% 0.42%
As % of the Miscellaneous category 2.14% 1.51% 1.47%
Number of daily rates quoted 156 124 197
10th Percentile £209 £188 £200
25th Percentile £290 £263 £281
Median daily rate (50th Percentile) £363 £370 £400
Median % change year-on-year -2.03% -7.50% +10.34%
75th Percentile £473 £438 £494
90th Percentile £541 £499 £543
UK median daily rate £364 £375 £400
% change year-on-year -3.00% -6.25% +11.11%
Number of hourly rates quoted 59 19 34
10th Percentile £17.00 £19.33 £24.23
25th Percentile £23.24 £24.34 £27.50
Median hourly rate £34.88 £37.50 £35.00
Median % change year-on-year -6.99% +7.14% -9.68%
75th Percentile £43.88 £48.63 £38.94
90th Percentile £56.70 £52.25 £39.68
UK median hourly rate £33.50 £37.50 £35.00
% change year-on-year -10.67% +7.14% -2.78%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Contract vacancies with a requirement for generic IT skills 13,472 13,482 24,318
As % of all contract IT jobs advertised in England 30.14% 28.77% 28.83%
Number of daily rates quoted 9,018 8,900 16,234
10th Percentile £275 £250 £298
25th Percentile £388 £369 £388
Median daily rate (50th Percentile) £500 £475 £475
Median % change year-on-year +5.26% - -
75th Percentile £606 £600 £588
90th Percentile £700 £700 £675
UK median daily rate £498 £475 £475
% change year-on-year +4.79% - +2.70%
Number of hourly rates quoted 544 558 770
10th Percentile £12.38 £12.61 £11.85
25th Percentile £16.50 £16.00 £14.64
Median hourly rate £26.00 £21.55 £21.01
Median % change year-on-year +20.66% +2.56% -2.28%
75th Percentile £47.50 £43.75 £44.26
90th Percentile £58.75 £53.00 £51.25
UK median hourly rate £26.00 £22.39 £20.93
% change year-on-year +16.11% +7.00% -2.66%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Social Media in England.

Daily rate trend for Social Media in England

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 7 May 2021.

Daily rate histogram for Social Media in England

Social Media
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Social Media in England.

Hourly rate trend for Social Media in England

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 7 May 2021.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 7 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +34 204 £363 +0.14% 75
South East +73 45 £400 +77.78% 16
North of England +48 20 £330 -17.50% 34
North West +31 20 £330 -20.00% 17
Midlands +16 4 £519 +29.69% 16
East of England +28 2 £175 -71.43% 7
East Midlands +17 2 - - 6
West Midlands -3 2 £519 +29.69% 10
South West +33 1 £450 +6.64% 11
Social Media
UK

For the 6 months to 7 May 2021, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Social Media.

1 115 (39.93%) Marketing
2 73 (25.35%) Analytics
3 71 (24.65%) Social Skills
4 64 (22.22%) Finance
5 61 (21.18%) Degree
6 49 (17.01%) HTML
7 48 (16.67%) CSS
8 46 (15.97%) Digital Marketing
9 45 (15.63%) JavaScript
10 35 (12.15%) User Experience
10 35 (12.15%) SQL
11 34 (11.81%) PHP
11 34 (11.81%) SEO
11 34 (11.81%) Publishing
11 34 (11.81%) Problem-Solving
12 33 (11.46%) Microsoft
13 32 (11.11%) Agile Software Development
14 31 (10.76%) Adobe
14 31 (10.76%) Analytical Skills
15 30 (10.42%) Software Engineering
16 29 (10.07%) Computer Science
16 29 (10.07%) Public Sector
17 26 (9.03%) Business Intelligence
17 26 (9.03%) Python
17 26 (9.03%) Mentoring
18 24 (8.33%) Visualisation
18 24 (8.33%) Project Management
18 24 (8.33%) Google
19 23 (7.99%) Data Analysis
20 22 (7.64%) Web Services

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (6.94%) WordPress
2 14 (4.86%) CMS
3 10 (3.47%) Jadu
3 10 (3.47%) SharePoint
4 8 (2.78%) Jupyter
5 6 (2.08%) Confluence
6 5 (1.74%) Apache Spark
7 3 (1.04%) Sitecore CMS
8 2 (0.69%) Elasticsearch
9 1 (0.35%) Adobe Experience Manager
9 1 (0.35%) Apache Airflow
9 1 (0.35%) Drupal
9 1 (0.35%) Kentico
9 1 (0.35%) SAS
9 1 (0.35%) Umbraco
Applications
1 21 (7.29%) Photoshop
2 19 (6.60%) Microsoft PowerPoint
3 15 (5.21%) Adobe Illustrator
4 13 (4.51%) Microsoft Excel
4 13 (4.51%) Microsoft Office
5 11 (3.82%) InDesign
6 10 (3.47%) Chatbot
7 9 (3.13%) Adobe Creative Suite
8 3 (1.04%) Adobe After Effects
8 3 (1.04%) Adobe XD
8 3 (1.04%) Spreadsheet
9 2 (0.69%) Acrobat
9 2 (0.69%) Adobe Premiere
9 2 (0.69%) AutoCAD
9 2 (0.69%) Figma
9 2 (0.69%) Maya
10 1 (0.35%) CINEMA 4D
10 1 (0.35%) Sketch
10 1 (0.35%) Stata
10 1 (0.35%) Zeplin
Business Applications
1 2 (0.69%) WebTrends
1 2 (0.69%) Workday HCM
2 1 (0.35%) Eloqua
2 1 (0.35%) Magento
2 1 (0.35%) Radian6
2 1 (0.35%) SAP S/4HANA
2 1 (0.35%) Sprinklr
Cloud Services
1 20 (6.94%) Microsoft 365
2 16 (5.56%) Azure
2 16 (5.56%) SaaS
3 13 (4.51%) Google Analytics
4 12 (4.17%) Adobe Creative Cloud
4 12 (4.17%) AWS
5 11 (3.82%) Azure Active Directory
6 7 (2.43%) AdWords
7 5 (1.74%) Google Tag Manager
8 4 (1.39%) Amazon SageMaker
9 3 (1.04%) GitHub
10 2 (0.69%) Amazon CloudWatch
10 2 (0.69%) Amazon Cognito
10 2 (0.69%) Amazon S3
10 2 (0.69%) AWS Fargate
10 2 (0.69%) CloudFront
10 2 (0.69%) GCP
10 2 (0.69%) Google Workspace
10 2 (0.69%) PaaS
10 2 (0.69%) Virtual Private Cloud
Communications & Networking
1 19 (6.60%) Intranet
2 11 (3.82%) VPN
2 11 (3.82%) Wi-Fi
3 4 (1.39%) Internet
4 3 (1.04%) DNS
5 2 (0.69%) SSL
6 1 (0.35%) Bluetooth
6 1 (0.35%) DMARC
6 1 (0.35%) Firewall
6 1 (0.35%) Radio Access Network
6 1 (0.35%) SMS
6 1 (0.35%) Unified Communications
Database & Business Intelligence
1 10 (3.47%) Data Warehouse
2 8 (2.78%) QlikView
3 7 (2.43%) Hadoop
4 5 (1.74%) Relational Database
4 5 (1.74%) Tableau
5 3 (1.04%) Apache Hive
5 3 (1.04%) Blockchain
5 3 (1.04%) GIS
5 3 (1.04%) PostgreSQL
6 2 (0.69%) Data Mining
7 1 (0.35%) Big Data
7 1 (0.35%) IBM InfoSphere
7 1 (0.35%) MySQL
7 1 (0.35%) NoSQL
7 1 (0.35%) Power BI
7 1 (0.35%) Redis
7 1 (0.35%) SQL Server
Development Applications
1 4 (1.39%) JIRA
2 3 (1.04%) Octopus Deploy
3 2 (0.69%) Dreamweaver
4 1 (0.35%) CocoaPods
4 1 (0.35%) fastlane
4 1 (0.35%) Jenkins
4 1 (0.35%) TeamCity
General
1 115 (39.93%) Marketing
2 71 (24.65%) Social Skills
3 64 (22.22%) Finance
4 34 (11.81%) Publishing
5 31 (10.76%) Analytical Skills
6 29 (10.07%) Public Sector
7 20 (6.94%) Presentation Skills
8 16 (5.56%) Telecoms
9 15 (5.21%) Advertising
10 14 (4.86%) Local Government
11 13 (4.51%) Manufacturing
12 12 (4.17%) Banking
12 12 (4.17%) Electronics
12 12 (4.17%) Influencing Skills
13 10 (3.47%) Law
14 8 (2.78%) Retail
15 6 (2.08%) Games
15 6 (2.08%) Multimedia
16 4 (1.39%) Brand Awareness
17 3 (1.04%) Social Science
Job Titles
1 39 (13.54%) Developer
2 36 (12.50%) Designer
3 29 (10.07%) Analyst
4 17 (5.90%) Consultant
4 17 (5.90%) PHP Developer
5 15 (5.21%) Project Manager
6 14 (4.86%) Data Scientist
7 13 (4.51%) Full Stack Developer
8 12 (4.17%) Microsoft 365 Engineer
9 11 (3.82%) Microsoft 365 Consultant
10 10 (3.47%) Digital Analyst
10 10 (3.47%) Digital Designer
10 10 (3.47%) UX Designer
11 9 (3.13%) JavaScript Developer
11 9 (3.13%) Marketing Manager
12 8 (2.78%) Creative Designer
12 8 (2.78%) Data Analyst
12 8 (2.78%) Marketing Specialist
12 8 (2.78%) React Developer
12 8 (2.78%) Social Media Manager
Libraries, Frameworks & Software Standards
1 49 (17.01%) HTML
2 48 (16.67%) CSS
3 22 (7.64%) Web Services
4 16 (5.56%) Symfony
5 13 (4.51%) GraphQL
6 12 (4.17%) HTML5
7 11 (3.82%) CSS3
8 10 (3.47%) XHTML
9 9 (3.13%) JSON
9 9 (3.13%) React
9 9 (3.13%) RESTful
9 9 (3.13%) Twig
10 8 (2.78%) D3.js
10 8 (2.78%) Shiny
11 6 (2.08%) PyTorch
12 4 (1.39%) TensorFlow
13 3 (1.04%) .NET
13 3 (1.04%) .NET Core
13 3 (1.04%) Android SDK
14 2 (0.69%) Flash
Miscellaneous
1 35 (12.15%) User Experience
2 18 (6.25%) Blog
3 17 (5.90%) Digital Media
4 15 (5.21%) Management Information System
5 12 (4.17%) Algorithms
6 11 (3.82%) Animation
7 10 (3.47%) Graphic Design
8 8 (2.78%) Video Editing
9 6 (2.08%) Podcast
10 5 (1.74%) Mobile App
10 5 (1.74%) Photography
11 4 (1.39%) Augmented Reality
11 4 (1.39%) Smartphone
11 4 (1.39%) Virtual Team
12 3 (1.04%) BBC
12 3 (1.04%) NHS
12 3 (1.04%) PMI
12 3 (1.04%) Self-Motivation
13 2 (0.69%) Enterprise Software
13 2 (0.69%) Hybrid Cloud
Operating Systems
1 18 (6.25%) Android
2 15 (5.21%) Windows
3 12 (4.17%) Apple iOS
4 11 (3.82%) Windows Mobile
5 9 (3.13%) Linux
6 3 (1.04%) Windows 10
7 1 (0.35%) Mac OS X
Processes & Methodologies
1 73 (25.35%) Analytics
2 46 (15.97%) Digital Marketing
3 34 (11.81%) Problem-Solving
3 34 (11.81%) SEO
4 32 (11.11%) Agile Software Development
5 30 (10.42%) Software Engineering
6 29 (10.07%) Computer Science
7 26 (9.03%) Business Intelligence
7 26 (9.03%) Mentoring
8 24 (8.33%) Project Management
8 24 (8.33%) Visualisation
9 23 (7.99%) Data Analysis
10 21 (7.29%) Data Science
11 20 (6.94%) Decision-Making
11 20 (6.94%) Programme Management
11 20 (6.94%) Statistics
12 19 (6.60%) Content Strategy
13 17 (5.90%) CRM
13 17 (5.90%) Mathematics
13 17 (5.90%) MVC
Programming Languages
1 45 (15.63%) JavaScript
2 35 (12.15%) SQL
3 34 (11.81%) PHP
4 26 (9.03%) Python
5 16 (5.56%) Java
6 14 (4.86%) R
7 12 (4.17%) VB
8 8 (2.78%) VBA
9 6 (2.08%) C
9 6 (2.08%) C++
10 5 (1.74%) ES6
11 3 (1.04%) C#
12 2 (0.69%) TypeScript
13 1 (0.35%) Apple Swift
13 1 (0.35%) Objective-C
13 1 (0.35%) Scala
Qualifications
1 61 (21.18%) Degree
2 17 (5.90%) Security Cleared
3 10 (3.47%) SC Cleared
4 6 (2.08%) Computer Science Degree
5 5 (1.74%) BPSS Clearance
5 5 (1.74%) PhD
6 3 (1.04%) PMI Certification
6 3 (1.04%) PMP
7 2 (0.69%) AWS Certification
7 2 (0.69%) CISSP
7 2 (0.69%) Master's Degree
7 2 (0.69%) MBA
8 1 (0.35%) CESG Certified Professional
8 1 (0.35%) CREST Certified
8 1 (0.35%) DBS Check
8 1 (0.35%) GIAC
8 1 (0.35%) IISP
8 1 (0.35%) Numerate Degree
8 1 (0.35%) OSCP
8 1 (0.35%) TOGAF Certification
Quality Assurance & Compliance
1 16 (5.56%) GDPR
2 6 (2.08%) QA
3 2 (0.69%) COBIT
3 2 (0.69%) Data Quality
3 2 (0.69%) Disclosure Scotland
3 2 (0.69%) SLA
4 1 (0.35%) HMG Security Policy Framework
4 1 (0.35%) NCSC
4 1 (0.35%) PCI DSS
System Software
1 14 (4.86%) Docker
2 13 (4.51%) Active Directory
3 1 (0.35%) Advanced Linux Sound Architecture
Systems Management
1 15 (5.21%) Single Sign-On
2 12 (4.17%) Microsoft Intune
3 9 (3.13%) Kubernetes
4 7 (2.43%) Ansible
5 2 (0.69%) Opscode Chef
5 2 (0.69%) SELinux
6 1 (0.35%) Puppet
Vendors
1 33 (11.46%) Microsoft
2 31 (10.76%) Adobe
3 24 (8.33%) Google
4 19 (6.60%) Facebook
5 13 (4.51%) SAP
6 11 (3.82%) Samsung
7 10 (3.47%) Salesforce.com
8 8 (2.78%) Alteryx
9 6 (2.08%) Instagram
9 6 (2.08%) Marketo
10 5 (1.74%) Twitter
11 4 (1.39%) Apple
11 4 (1.39%) DoubleClick
11 4 (1.39%) YouTube
12 3 (1.04%) Brandwatch
12 3 (1.04%) Sitecore
12 3 (1.04%) Sony
12 3 (1.04%) Yahoo!
13 2 (0.69%) Oracle
13 2 (0.69%) Remedy