Social Media Contract Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 10 February 2026, comparing them to the same period in the previous two years.

6 months to
10 Feb 2026
Same period 2025 Same period 2024
Rank 458 365 386
Rank change year-on-year -93 +21 +152
Contract jobs citing Social Media 98 121 174
As % of all contract jobs in England 0.29% 0.47% 0.46%
As % of the Miscellaneous category 0.85% 1.41% 1.47%
Number of daily rates quoted 25 54 91
10th Percentile £231 £280 £163
25th Percentile £265 £337 £225
Median daily rate (50th Percentile) £360 £490 £410
Median % change year-on-year -26.46% +19.39% -1.68%
75th Percentile £450 £690 £528
90th Percentile £523 £711 £600
UK median daily rate £360 £490 £411
% change year-on-year -26.46% +19.03% -1.50%
Number of hourly rates quoted 15 5 45
10th Percentile - £27.00 £17.00
25th Percentile £12.50 £28.50 £22.00
Median hourly rate £23.00 £32.50 £30.00
Median % change year-on-year -29.23% +8.33% -35.83%
75th Percentile £28.13 £53.75 £44.25
90th Percentile £38.55 £59.75 £63.22
UK median hourly rate £19.75 £32.50 £30.00
% change year-on-year -39.23% +8.33% -35.83%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 11,565 8,568 11,875
As % of all contract IT jobs advertised in England 34.43% 33.15% 31.13%
Number of daily rates quoted 7,398 5,173 7,835
10th Percentile £275 £274 £255
25th Percentile £406 £409 £413
Median daily rate (50th Percentile) £508 £548 £549
Median % change year-on-year -7.34% -0.18% -4.52%
75th Percentile £625 £671 £660
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £527
% change year-on-year -4.76% -0.28% -4.27%
Number of hourly rates quoted 577 241 748
10th Percentile £15.43 £18.51 £13.00
25th Percentile £18.82 £24.25 £16.88
Median hourly rate £31.65 £39.00 £32.50
Median % change year-on-year -18.85% +20.00% +44.44%
75th Percentile £63.75 £68.00 £58.75
90th Percentile £74.81 £85.00 £70.00
UK median hourly rate £30.00 £35.00 £32.12
% change year-on-year -14.29% +8.98% +42.83%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Social Media.

Contractor daily rate distribution trend for jobs in England citing Social Media

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 10 February 2026.

Daily rate histogram for Social Media in England

Social Media
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Social Media.

Contractor hourly rate distribution trend for jobs in England citing Social Media

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 10 February 2026.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 10 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -52 60 £360 -42.97% 105
South East -29 12 £234 -33.21% 64
East of England -15 8 £305 +7.10% 27
South West -11 6 - - 17
West Midlands -47 6 £450 -22.08% 19
Midlands -55 6 £450 -22.08% 24
North of England -69 4 £313 -26.47% 38
North West -35 2 £313 -24.24% 23
Yorkshire -54 2 - - 11
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (6.12%) CMS
2 3 (3.06%) Confluence
2 3 (3.06%) WordPress
3 2 (2.04%) SharePoint
4 1 (1.02%) Apache
4 1 (1.02%) Apache Airflow
Applications
1 9 (9.18%) Adobe Illustrator
2 8 (8.16%) Microsoft Office
2 8 (8.16%) Microsoft PowerPoint
3 6 (6.12%) Photoshop
4 5 (5.10%) InDesign
5 4 (4.08%) Adobe After Effects
6 3 (3.06%) Adobe Creative Suite
6 3 (3.06%) Notion
7 2 (2.04%) Adobe Premiere
7 2 (2.04%) Chatbot
8 1 (1.02%) CapCut
8 1 (1.02%) Microsoft Excel
8 1 (1.02%) Trello
Business Applications
1 7 (7.14%) Sprinklr
2 3 (3.06%) Dynamics CRM
2 3 (3.06%) Salesforce CRM
Cloud Services
1 8 (8.16%) Canva
2 7 (7.14%) Google Analytics
3 6 (6.12%) Microsoft 365
4 4 (4.08%) Figma
5 3 (3.06%) ChatGPT
5 3 (3.06%) Google Tag Manager
5 3 (3.06%) Power Platform
5 3 (3.06%) Zapier
6 2 (2.04%) Adobe Creative Cloud
6 2 (2.04%) Commercetools
6 2 (2.04%) Contentful
6 2 (2.04%) Facebook Ads
6 2 (2.04%) GCP
6 2 (2.04%) Google Ads
6 2 (2.04%) SaaS
6 2 (2.04%) Viva Engage
7 1 (1.02%) Azure
7 1 (1.02%) GitHub
7 1 (1.02%) PaaS
7 1 (1.02%) WeChat
Communications & Networking
1 5 (5.10%) Internet
2 2 (2.04%) Firewall
3 1 (1.02%) Intranet
Database & Business Intelligence
1 3 (3.06%) Power BI
2 2 (2.04%) Metadata
2 2 (2.04%) Tableau
3 1 (1.02%) Azure SQL Database
3 1 (1.02%) BigQuery
3 1 (1.02%) Data Warehouse
3 1 (1.02%) Electronic Patient Records
3 1 (1.02%) Looker
3 1 (1.02%) Power Query
Development Applications
1 3 (3.06%) JIRA
2 1 (1.02%) Git
2 1 (1.02%) Visual Studio
General
1 66 (67.35%) Marketing
2 37 (37.76%) Social Skills
3 16 (16.33%) Analytical Skills
3 16 (16.33%) Finance
4 9 (9.18%) Advertising
5 8 (8.16%) Retail
6 7 (7.14%) Organisational Skills
6 7 (7.14%) Publishing
7 5 (5.10%) French Language
7 5 (5.10%) German Language
7 5 (5.10%) Public Sector
8 4 (4.08%) Legal
9 3 (3.06%) Arabic Language
9 3 (3.06%) Banking
9 3 (3.06%) Italian Language
9 3 (3.06%) Manufacturing
9 3 (3.06%) Spanish Language
10 2 (2.04%) Dutch Language
10 2 (2.04%) Japanese Language
10 2 (2.04%) Polish Language
Job Titles
1 10 (10.20%) Marketing Manager
2 7 (7.14%) Designer
2 7 (7.14%) Marketing Executive
3 6 (6.12%) Marketing Specialist
4 5 (5.10%) Administration Assistant
4 5 (5.10%) Social Media Manager
5 4 (4.08%) Analyst
5 4 (4.08%) Social Media Specialist
6 3 (3.06%) Consultant
6 3 (3.06%) Digital Executive
6 3 (3.06%) Digital Media Manager
6 3 (3.06%) Graphic Designer
6 3 (3.06%) Senior
7 2 (2.04%) Content Marketing Specialist
7 2 (2.04%) Digital Designer
7 2 (2.04%) Junior Designer
7 2 (2.04%) Junior Graphic Designer
7 2 (2.04%) Lead
7 2 (2.04%) Microsoft 365 Engineer
7 2 (2.04%) Social Media Executive
Libraries, Frameworks & Software Standards
1 2 (2.04%) Web Services
2 1 (1.02%) JSON
2 1 (1.02%) Unreal Engine
Miscellaneous
1 6 (6.12%) Driving Licence
1 6 (6.12%) e-Learning
1 6 (6.12%) Graphic Design
2 5 (5.10%) Analytical Mindset
2 5 (5.10%) Blog
2 5 (5.10%) Data Centre
2 5 (5.10%) Learning Management System
3 4 (4.08%) Digital Media
4 3 (3.06%) Educational Technology
4 3 (3.06%) Midjourney
4 3 (3.06%) Onboarding
4 3 (3.06%) Self-Motivation
5 2 (2.04%) Enterprise Software
5 2 (2.04%) Low-Code
5 2 (2.04%) Mobile App
5 2 (2.04%) Multi-touch
5 2 (2.04%) Podcast
5 2 (2.04%) Team-Oriented Environment
5 2 (2.04%) Web Conferencing
6 1 (1.02%) FMCG
Operating Systems
1 9 (9.18%) Windows
2 2 (2.04%) Windows 10
Processes & Methodologies
1 26 (26.53%) Analytics
2 17 (17.35%) Project Management
3 16 (16.33%) Marketing Strategy
4 14 (14.29%) CRM
4 14 (14.29%) Stakeholder Management
5 10 (10.20%) Customer Engagement
5 10 (10.20%) Lead Generation
6 9 (9.18%) Marketing Automation
6 9 (9.18%) Problem-Solving
6 9 (9.18%) SEO
6 9 (9.18%) Storytelling
7 8 (8.16%) Creative Thinking
7 8 (8.16%) Digital Marketing
7 8 (8.16%) Social Media Management
8 7 (7.14%) Actionable Insight
8 7 (7.14%) Agile
8 7 (7.14%) User Experience
9 6 (6.12%) AI
9 6 (6.12%) B2B
9 6 (6.12%) Logistics
Programming Languages
1 3 (3.06%) SQL
2 2 (2.04%) PowerShell
2 2 (2.04%) Python
3 1 (1.02%) JavaScript
3 1 (1.02%) R
Qualifications
1 8 (8.16%) Degree
2 7 (7.14%) DBS Check
3 3 (3.06%) Master's Degree
4 1 (1.02%) BPSS Clearance
4 1 (1.02%) MBA
4 1 (1.02%) Security Cleared
Quality Assurance & Compliance
1 8 (8.16%) Accessibility
2 6 (6.12%) GDPR
3 3 (3.06%) Data Quality
4 2 (2.04%) California Consumer Privacy Act
5 1 (1.02%) Dodd-Frank
5 1 (1.02%) MiFID
System Software
1 3 (3.06%) Active Directory
2 1 (1.02%) Virtual Desktop
Systems Management
1 2 (2.04%) Microsoft Intune
1 2 (2.04%) Systems Management Server (SMS)
Vendors
1 13 (13.27%) Google
2 10 (10.20%) Microsoft
3 8 (8.16%) Adobe
3 8 (8.16%) YouTube
4 7 (7.14%) TikTok
5 6 (6.12%) Facebook
6 4 (4.08%) Instagram
6 4 (4.08%) Salesforce
7 3 (3.06%) SAP
8 2 (2.04%) Atlassian
8 2 (2.04%) Brandwatch
8 2 (2.04%) HP
8 2 (2.04%) HubSpot
8 2 (2.04%) OneTrust
8 2 (2.04%) Optimizely
9 1 (1.02%) Avaya
9 1 (1.02%) Pinterest
9 1 (1.02%) Proofpoint
9 1 (1.02%) Snapchat
9 1 (1.02%) Zscaler