Period
to 15 November 2019

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 15 November 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > England
6 months to
15 Nov 2019
Same period 2018 Same period 2017
Rank 499 520 436
Rank change year-on-year +21 -84 +13
Contract jobs citing Social Media 273 354 490
As % of all contract IT jobs advertised in England 0.36% 0.37% 0.52%
As % of the Miscellaneous category 1.13% 1.14% 1.55%
Number of daily rates quoted 183 199 280
England median daily rate £400 £375 £400
Median daily rate % change year-on-year +6.67% -6.25% +14.29%
10th Percentile £193 £167 £185
90th Percentile £610 £551 £550
UK median daily rate £375 £361 £400
% change year-on-year +3.81% -9.69% +14.29%
Number of hourly rates quoted 16 23 30
England median hourly rate £30.50 £30.50 £28.29
Median hourly rate % change year-on-year - +7.83% +37.98%
10th Percentile £13.05 £14.15 £18.29
90th Percentile £50.38 £45.55 £40.00
UK median hourly rate £30.00 £30.50 £28.00
% change year-on-year -1.64% +8.93% +40.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Contract vacancies with a requirement for generic IT skills 24,128 31,065 31,536
As % of all contract IT jobs advertised in England 31.47% 32.61% 33.29%
Number of daily rates quoted 15,505 20,562 20,924
England median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% +5.88%
10th Percentile £263 £275 £263
90th Percentile £675 £663 £650
UK median daily rate £475 £475 £450
% change year-on-year - +5.56% +5.88%
Number of hourly rates quoted 944 961 938
England median hourly rate £22.50 £20.00 £20.00
Median hourly rate % change year-on-year +12.50% - -
10th Percentile £11.78 £12.25 £11.25
90th Percentile £53.75 £50.00 £47.88
UK median hourly rate £22.50 £20.00 £20.00
% change year-on-year +12.50% - -

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a percentage of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in England.

Contractor daily rate trend for Social Media in England

Social Media
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Social Media in England over the 6 months to 15 November 2019.

Contractor daily rate histogram for Social Media in England

Social Media
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in England.

Contractor hourly rate trend for Social Media in England

Social Media
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Social Media in England over the 6 months to 15 November 2019.

Contractor hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 15 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +93 180 £365 +10.19% 63
South East +6 31 £388 - 22
Midlands +40 18 £459 +14.69% 12
North of England -1 16 £388 -28.37% 33
West Midlands +46 15 £468 +16.88% 5
South West -23 13 £400 +0.06% 9
East of England +34 11 £381 +84.62% 11
North West +16 10 £375 -34.78% 21
East Midlands +18 3 £400 -21.95% 7
North East +17 3 £425 -37.04% 2
Yorkshire +13 3 £425 +36.00% 10
Social Media
UK

For the 6 months to 15 November 2019, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Social Media.

1 110 (40.29%) Marketing
2 69 (25.27%) Finance
3 64 (23.44%) Analytics
4 45 (16.48%) HTML
5 41 (15.02%) Digital Marketing
6 39 (14.29%) CSS
7 37 (13.55%) JavaScript
7 37 (13.55%) SEO
8 35 (12.82%) Degree
9 34 (12.45%) Problem-Solving
10 33 (12.09%) Microsoft
11 31 (11.36%) Agile Software Development
12 30 (10.99%) Google
12 30 (10.99%) CMS
13 28 (10.26%) User Experience
14 27 (9.89%) Windows
15 26 (9.52%) Analytical Skills
16 25 (9.16%) Project Management
16 25 (9.16%) Web Development
17 24 (8.79%) Google Analytics
18 22 (8.06%) Azure
19 21 (7.69%) Stakeholder Management
19 21 (7.69%) Publishing
19 21 (7.69%) Telecoms
20 20 (7.33%) Intranet
20 20 (7.33%) PHP
20 20 (7.33%) Adobe
20 20 (7.33%) Business Intelligence
20 20 (7.33%) jQuery
20 20 (7.33%) Data Science

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (10.99%) CMS
2 13 (4.76%) SharePoint
3 10 (3.66%) WordPress
4 8 (2.93%) Confluence
4 8 (2.93%) Skype for Business
5 5 (1.83%) Drupal
6 4 (1.47%) SAS
7 3 (1.10%) Adobe Experience Manager
7 3 (1.10%) EPiServer
8 2 (0.73%) Apache
8 2 (0.73%) Apache Spark
8 2 (0.73%) Umbraco
9 1 (0.37%) Elasticsearch
9 1 (0.37%) Hyperledger
9 1 (0.37%) Jupyter
Applications
1 19 (6.96%) Microsoft Office
2 16 (5.86%) Photoshop
3 13 (4.76%) Adobe Illustrator
4 10 (3.66%) Microsoft PowerPoint
5 9 (3.30%) Microsoft Excel
6 5 (1.83%) Adobe Creative Suite
6 5 (1.83%) InDesign
7 3 (1.10%) InVision
7 3 (1.10%) Sketch
8 2 (0.73%) Figma
9 1 (0.37%) Adobe After Effects
9 1 (0.37%) Adobe Premiere
9 1 (0.37%) Camtasia
9 1 (0.37%) MS Visio
9 1 (0.37%) Weka
Business Applications
1 8 (2.93%) Sprinklr
2 2 (0.73%) Magento
3 1 (0.37%) Distributed Ledger
3 1 (0.37%) Dynamics CRM
3 1 (0.37%) WebTrends
Cloud Services
1 24 (8.79%) Google Analytics
2 22 (8.06%) Azure
3 18 (6.59%) Office 365
4 11 (4.03%) Azure Active Directory
5 10 (3.66%) SaaS
6 6 (2.20%) IaaS
6 6 (2.20%) PaaS
7 4 (1.47%) Adobe Analytics
7 4 (1.47%) AWS
7 4 (1.47%) Yammer
8 3 (1.10%) Adobe Creative Cloud
8 3 (1.10%) Power Platform
9 1 (0.37%) AdWords
9 1 (0.37%) Cloud Computing
9 1 (0.37%) Dynamics 365
9 1 (0.37%) GCP
9 1 (0.37%) Google Tag Manager
Communications & Networking
1 20 (7.33%) Intranet
2 9 (3.30%) DNS
3 8 (2.93%) Firewall
3 8 (2.93%) Skype
4 6 (2.20%) Internet
4 6 (2.20%) Wi-Fi
5 5 (1.83%) WebEx
6 4 (1.47%) VPN
7 3 (1.10%) SMS
8 2 (0.73%) BGP
8 2 (0.73%) FTP
8 2 (0.73%) HTTP
8 2 (0.73%) LTE
8 2 (0.73%) MPLS
8 2 (0.73%) OSPF
8 2 (0.73%) Radio Access Network
8 2 (0.73%) TCP/IP
8 2 (0.73%) Wireless
8 2 (0.73%) Wireshark
Database & Business Intelligence
1 12 (4.40%) MySQL
2 8 (2.93%) Big Data
3 4 (1.47%) Data Mining
4 3 (1.10%) Power BI
5 2 (0.73%) Apache Hive
5 2 (0.73%) Hadoop
5 2 (0.73%) NoSQL
5 2 (0.73%) Oracle Reports
5 2 (0.73%) PostgreSQL
6 1 (0.37%) Amazon DynamoDB
6 1 (0.37%) BigQuery
6 1 (0.37%) Data Mart
6 1 (0.37%) Geospatial Data
6 1 (0.37%) MongoDB
6 1 (0.37%) Presto
6 1 (0.37%) Relational Database
6 1 (0.37%) SQL Server Integration Services
Development Applications
1 7 (2.56%) JIRA
2 6 (2.20%) Jenkins
3 5 (1.83%) TeamCity
4 4 (1.47%) Mercurial
4 4 (1.47%) Visual Studio
5 3 (1.10%) Atlassian Bamboo
5 3 (1.10%) Octopus Deploy
5 3 (1.10%) Team Foundation Server
6 2 (0.73%) Bitbucket
6 2 (0.73%) Git (software)
6 2 (0.73%) JUnit
6 2 (0.73%) Mockito
7 1 (0.37%) CircleCI
7 1 (0.37%) Dreamweaver
General
1 110 (40.29%) Marketing
2 69 (25.27%) Finance
3 21 (7.69%) Publishing
3 21 (7.69%) Telecoms
4 19 (6.96%) Advertising
4 19 (6.96%) Public Sector
5 17 (6.23%) Electronics
6 16 (5.86%) Retail
7 14 (5.13%) Manufacturing
8 13 (4.76%) Legal
9 7 (2.56%) Law
9 7 (2.56%) Local Government
10 6 (2.20%) Portuguese Language
10 6 (2.20%) Spanish Language
11 5 (1.83%) Brand Awareness
11 5 (1.83%) Games
12 3 (1.10%) Banking
13 2 (0.73%) German Language
13 2 (0.73%) Multimedia
14 1 (0.37%) Serbian Language
Job Titles
1 35 (12.82%) Developer
2 32 (11.72%) Analyst
3 28 (10.26%) Designer
4 20 (7.33%) Consultant
5 14 (5.13%) Marketing Manager
6 12 (4.40%) Social Media Manager
7 11 (4.03%) Communications Manager
7 11 (4.03%) PHP Developer
8 10 (3.66%) Digital Designer
9 9 (3.30%) Content Designer
9 9 (3.30%) Data Analyst
10 8 (2.93%) Digital Analyst
10 8 (2.93%) Project Manager
10 8 (2.93%) Security Consultant
11 7 (2.56%) Business Analyst
11 7 (2.56%) Full Stack Developer
11 7 (2.56%) Web Developer
12 6 (2.20%) Architect
12 6 (2.20%) Data Scientist
12 6 (2.20%) Graphic Designer
Libraries, Frameworks & Software Standards
1 45 (16.48%) HTML
2 39 (14.29%) CSS
3 20 (7.33%) jQuery
4 18 (6.59%) HTML5
5 15 (5.49%) CSS3
6 13 (4.76%) Twitter Bootstrap
7 12 (4.40%) Sass
8 10 (3.66%) LESS
9 9 (3.30%) .NET
10 5 (1.83%) React
10 5 (1.83%) XML
11 4 (1.47%) REST
11 4 (1.47%) RESTful
12 3 (1.10%) Ajax
12 3 (1.10%) ASP.NET Web Forms
12 3 (1.10%) Node.js
12 3 (1.10%) React Native
12 3 (1.10%) Vue.js
12 3 (1.10%) Web Services
12 3 (1.10%) XSLT
Miscellaneous
1 28 (10.26%) User Experience
2 26 (9.52%) Analytical Skills
3 12 (4.40%) Mobile App
4 10 (3.66%) Digital Media
4 10 (3.66%) Virtual Team
5 8 (2.93%) Blog
6 7 (2.56%) Graphic Design
6 7 (2.56%) Management Information System
6 7 (2.56%) Smartcard
7 6 (2.20%) Animation
7 6 (2.20%) Self-Motivation
8 5 (1.83%) e-Learning
9 4 (1.47%) Enterprise Software
9 4 (1.47%) Motion Graphics
9 4 (1.47%) Video\Live Streaming
10 3 (1.10%) Photography
10 3 (1.10%) Podcast
10 3 (1.10%) Taxonomies
10 3 (1.10%) Video Editing
11 2 (0.73%) Wiki
Operating Systems
1 27 (9.89%) Windows
2 12 (4.40%) Android
3 11 (4.03%) Apple iOS
4 8 (2.93%) Windows 10
5 7 (2.56%) Linux
6 4 (1.47%) Windows Mobile
7 2 (0.73%) Unix
8 1 (0.37%) VMS
8 1 (0.37%) Windows 7
Processes & Methodologies
1 64 (23.44%) Analytics
2 41 (15.02%) Digital Marketing
3 37 (13.55%) SEO
4 34 (12.45%) Problem-Solving
5 31 (11.36%) Agile Software Development
6 25 (9.16%) Project Management
6 25 (9.16%) Web Development
7 21 (7.69%) Stakeholder Management
8 20 (7.33%) Business Intelligence
8 20 (7.33%) Data Science
9 19 (6.96%) Machine Learning
10 18 (6.59%) DevOps
10 18 (6.59%) E-Commerce
10 18 (6.59%) Time Management
11 16 (5.86%) Content Management
11 16 (5.86%) Copywriting
11 16 (5.86%) Programme Management
12 15 (5.49%) CRM
13 13 (4.76%) Computer Science
13 13 (4.76%) Email Marketing
Programming Languages
1 37 (13.55%) JavaScript
2 20 (7.33%) PHP
3 16 (5.86%) SQL
4 14 (5.13%) Python
5 8 (2.93%) Java
5 8 (2.93%) R
6 5 (1.83%) C#
7 4 (1.47%) C
8 3 (1.10%) Java 8
9 2 (0.73%) Apple Swift
9 2 (0.73%) C++
9 2 (0.73%) ES6
9 2 (0.73%) ES7
9 2 (0.73%) Kotlin
9 2 (0.73%) Perl
9 2 (0.73%) PowerShell
10 1 (0.37%) Go
10 1 (0.37%) MATLAB
10 1 (0.37%) PHP 4
10 1 (0.37%) TypeScript
Qualifications
1 35 (12.82%) Degree
2 6 (2.20%) Security Cleared
3 3 (1.10%) Computer Science Degree
4 2 (0.73%) CCIE
4 2 (0.73%) CCNP
4 2 (0.73%) Cisco Certification
4 2 (0.73%) DBS Check
4 2 (0.73%) JNCIE
4 2 (0.73%) JNCIP
4 2 (0.73%) Master's Degree
4 2 (0.73%) PMI Certification
4 2 (0.73%) PMP
4 2 (0.73%) RHCSA
5 1 (0.37%) CCA
5 1 (0.37%) CISM
5 1 (0.37%) CISSP
5 1 (0.37%) ITIL Certification
5 1 (0.37%) MBA
5 1 (0.37%) PhD
5 1 (0.37%) Postgraduate
Quality Assurance & Compliance
1 8 (2.93%) GDPR
2 4 (1.47%) QA
3 1 (0.37%) Disclosure Scotland
3 1 (0.37%) PCI DSS
3 1 (0.37%) PMO
System Software
1 11 (4.03%) Active Directory
2 2 (0.73%) Docker
3 1 (0.37%) VMware Infrastructure
Systems Management
1 11 (4.03%) Microsoft Intune
2 5 (1.83%) Ansible
3 4 (1.47%) Single Sign-On
4 3 (1.10%) Puppet
4 3 (1.10%) Terraform
5 1 (0.37%) Kubernetes
Vendors
1 33 (12.09%) Microsoft
2 30 (10.99%) Google
3 20 (7.33%) Adobe
4 17 (6.23%) Twitter
5 16 (5.86%) Facebook
6 15 (5.49%) SAP
7 10 (3.66%) YouTube
8 9 (3.30%) HubSpot
9 7 (2.56%) Instagram
10 6 (2.20%) Tableau
11 4 (1.47%) Dataiku
11 4 (1.47%) Samsung
12 3 (1.10%) Apple
12 3 (1.10%) hybris
12 3 (1.10%) Oracle
13 2 (0.73%) Cadence
13 2 (0.73%) Salesforce.com
13 2 (0.73%) Tealeaf
13 2 (0.73%) Vertica
14 1 (0.37%) Sysomos