Social Media Contract Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 11 January 2026, comparing them to the same period in the previous two years.

6 months to
11 Jan 2026
Same period 2025 Same period 2024
Rank 447 367 392
Rank change year-on-year -80 +25 +148
Contract jobs citing Social Media 88 125 158
As % of all contract jobs in England 0.28% 0.46% 0.43%
As % of the Miscellaneous category 0.81% 1.42% 1.38%
Number of daily rates quoted 23 53 86
10th Percentile £230 £276 £161
25th Percentile £265 £334 £231
Median daily rate (50th Percentile) £350 £475 £410
Median % change year-on-year -26.32% +15.85% -3.53%
75th Percentile £444 £675 £513
90th Percentile £528 £707 £613
UK median daily rate £355 £450 £423
% change year-on-year -21.11% +6.51% -0.59%
Number of hourly rates quoted 15 8 34
10th Percentile - £27.75 £17.00
25th Percentile £12.50 £30.00 £19.82
Median hourly rate £23.00 £32.06 £28.88
Median % change year-on-year -28.26% +11.03% -28.70%
75th Percentile £28.13 £41.99 £43.75
90th Percentile £38.55 £56.75 £53.38
UK median hourly rate £19.75 £32.06 £28.88
% change year-on-year -38.40% +11.03% -27.81%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 10,899 8,776 11,449
As % of all contract IT jobs advertised in England 35.02% 32.57% 31.44%
Number of daily rates quoted 6,908 5,287 7,696
10th Percentile £287 £275 £263
25th Percentile £410 £413 £413
Median daily rate (50th Percentile) £513 £550 £550
Median % change year-on-year -6.82% - -4.35%
75th Percentile £638 £675 £675
90th Percentile £738 £784 £775
UK median daily rate £501 £535 £545
% change year-on-year -6.45% -1.83% -0.91%
Number of hourly rates quoted 542 252 506
10th Percentile £14.36 £17.28 £15.37
25th Percentile £18.50 £24.18 £19.99
Median hourly rate £28.56 £37.50 £37.63
Median % change year-on-year -23.83% -0.33% +50.50%
75th Percentile £61.55 £67.27 £63.75
90th Percentile £74.26 £83.20 £75.00
UK median hourly rate £27.50 £34.25 £37.50
% change year-on-year -19.71% -8.67% +50.00%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Social Media.

Contractor daily rate distribution trend for jobs in England citing Social Media

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 11 January 2026.

Daily rate histogram for Social Media in England

Social Media
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Social Media.

Contractor hourly rate distribution trend for jobs in England citing Social Media

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 11 January 2026.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 11 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -41 47 £360 -28.00% 90
South East -14 12 £234 -33.21% 146
East of England -16 9 £325 +14.04% 84
South West -12 6 - - 63
West Midlands -29 6 £450 -22.08% 22
Midlands -39 6 £450 -22.08% 57
North of England -42 5 £313 -30.56% 102
Yorkshire -44 3 - - 43
North West -30 2 £313 -30.56% 40
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (3.41%) CMS
1 3 (3.41%) Confluence
1 3 (3.41%) WordPress
2 2 (2.27%) SharePoint
3 1 (1.14%) Apache
3 1 (1.14%) Apache Airflow
Applications
1 7 (7.95%) Adobe Illustrator
1 7 (7.95%) Photoshop
2 6 (6.82%) InDesign
3 5 (5.68%) Adobe Creative Suite
4 4 (4.55%) Adobe After Effects
4 4 (4.55%) Microsoft Office
4 4 (4.55%) Microsoft PowerPoint
5 3 (3.41%) Notion
6 2 (2.27%) Adobe Premiere
6 2 (2.27%) Chatbot
7 1 (1.14%) CapCut
7 1 (1.14%) Microsoft Excel
7 1 (1.14%) Trello
Business Applications
1 7 (7.95%) Sprinklr
2 3 (3.41%) Dynamics CRM
Cloud Services
1 8 (9.09%) Canva
2 7 (7.95%) Figma
2 7 (7.95%) Google Analytics
3 4 (4.55%) Power Platform
4 3 (3.41%) ChatGPT
4 3 (3.41%) Facebook Ads
4 3 (3.41%) Google Ads
4 3 (3.41%) Microsoft 365
4 3 (3.41%) Zapier
5 2 (2.27%) Adobe Creative Cloud
5 2 (2.27%) Commercetools
5 2 (2.27%) Contentful
5 2 (2.27%) GCP
5 2 (2.27%) Google Tag Manager
5 2 (2.27%) SaaS
5 2 (2.27%) Viva Engage
6 1 (1.14%) Copilot Studio
6 1 (1.14%) Discord
6 1 (1.14%) Dynamics 365
6 1 (1.14%) PowerApps
Communications & Networking
1 2 (2.27%) Firewall
2 1 (1.14%) Internet
Database & Business Intelligence
1 3 (3.41%) Power BI
2 2 (2.27%) Metadata
2 2 (2.27%) Tableau
3 1 (1.14%) Azure SQL Database
3 1 (1.14%) BigQuery
3 1 (1.14%) Data Warehouse
3 1 (1.14%) Electronic Patient Records
3 1 (1.14%) Geospatial Data
3 1 (1.14%) Looker
3 1 (1.14%) Power Query
Development Applications
1 3 (3.41%) JIRA
2 1 (1.14%) Git
2 1 (1.14%) Visual Studio
General
1 55 (62.50%) Marketing
2 35 (39.77%) Social Skills
3 16 (18.18%) Finance
4 11 (12.50%) Analytical Skills
5 8 (9.09%) Advertising
5 8 (9.09%) Publishing
6 6 (6.82%) Organisational Skills
6 6 (6.82%) Retail
7 5 (5.68%) French Language
7 5 (5.68%) German Language
7 5 (5.68%) Public Sector
8 4 (4.55%) Legal
9 3 (3.41%) Arabic Language
9 3 (3.41%) Banking
9 3 (3.41%) Italian Language
9 3 (3.41%) Spanish Language
10 2 (2.27%) Dutch Language
10 2 (2.27%) Japanese Language
10 2 (2.27%) Polish Language
10 2 (2.27%) Portuguese Language
Job Titles
1 10 (11.36%) Designer
2 6 (6.82%) Marketing Executive
3 5 (5.68%) Administration Assistant
3 5 (5.68%) Marketing Manager
3 5 (5.68%) Social Media Manager
3 5 (5.68%) Social Media Specialist
4 4 (4.55%) Analyst
5 3 (3.41%) Consultant
5 3 (3.41%) Digital Executive
5 3 (3.41%) Digital Media Manager
5 3 (3.41%) Graphic Designer
5 3 (3.41%) Junior
5 3 (3.41%) Junior Designer
5 3 (3.41%) Lead
5 3 (3.41%) Senior
6 2 (2.27%) Communications Manager
6 2 (2.27%) Content Marketing Specialist
6 2 (2.27%) Junior Graphic Designer
6 2 (2.27%) Marketing Specialist
6 2 (2.27%) Microsoft 365 Engineer
Libraries, Frameworks & Software Standards
1 2 (2.27%) Web Services
2 1 (1.14%) HTML
2 1 (1.14%) HTML5
2 1 (1.14%) JSON
2 1 (1.14%) Unreal Engine
Miscellaneous
1 7 (7.95%) e-Learning
2 6 (6.82%) Driving Licence
2 6 (6.82%) Learning Management System
3 4 (4.55%) Analytical Mindset
3 4 (4.55%) Blog
3 4 (4.55%) Digital Media
4 3 (3.41%) Educational Technology
4 3 (3.41%) Graphic Design
4 3 (3.41%) Midjourney
4 3 (3.41%) Onboarding
4 3 (3.41%) Podcast
5 2 (2.27%) Animation
5 2 (2.27%) IVR
5 2 (2.27%) Legacy Systems
5 2 (2.27%) Low-Code
5 2 (2.27%) Mobile App
5 2 (2.27%) Self-Motivation
5 2 (2.27%) Team-Oriented Environment
6 1 (1.14%) Media Streaming
6 1 (1.14%) Video Editing
Operating Systems
1 9 (10.23%) Windows
2 2 (2.27%) Windows 10
Processes & Methodologies
1 25 (28.41%) Analytics
2 15 (17.05%) Project Management
3 14 (15.91%) Stakeholder Management
4 12 (13.64%) Customer Engagement
5 11 (12.50%) Storytelling
6 10 (11.36%) Marketing Strategy
7 9 (10.23%) Agile
7 9 (10.23%) CRM
7 9 (10.23%) Problem-Solving
8 8 (9.09%) SEO
8 8 (9.09%) User Experience
9 7 (7.95%) A/B Testing
9 7 (7.95%) AI
9 7 (7.95%) B2B
9 7 (7.95%) Digital Marketing
9 7 (7.95%) Logistics
9 7 (7.95%) Matrix Organization
9 7 (7.95%) Social Media Management
10 6 (6.82%) Change Management
10 6 (6.82%) Lead Generation
Programming Languages
1 3 (3.41%) Python
1 3 (3.41%) SQL
2 2 (2.27%) PowerShell
3 1 (1.14%) JavaScript
3 1 (1.14%) R
Qualifications
1 8 (9.09%) Degree
2 7 (7.95%) DBS Check
3 2 (2.27%) Master's Degree
4 1 (1.14%) BPSS Clearance
4 1 (1.14%) Microsoft Certification
4 1 (1.14%) PhD
4 1 (1.14%) PMI Certification
Quality Assurance & Compliance
1 5 (5.68%) GDPR
2 4 (4.55%) Accessibility
3 2 (2.27%) California Consumer Privacy Act
4 1 (1.14%) Data Quality
4 1 (1.14%) Dodd-Frank
4 1 (1.14%) MiFID
System Software
1 3 (3.41%) Active Directory
2 1 (1.14%) Virtual Desktop
Systems Management
1 2 (2.27%) Microsoft Intune
1 2 (2.27%) Systems Management Server (SMS)
Vendors
1 12 (13.64%) Google
2 9 (10.23%) Facebook
2 9 (10.23%) Microsoft
3 8 (9.09%) Adobe
4 7 (7.95%) TikTok
4 7 (7.95%) YouTube
5 6 (6.82%) Instagram
6 4 (4.55%) SAP
7 2 (2.27%) Atlassian
7 2 (2.27%) Brandwatch
7 2 (2.27%) HP
7 2 (2.27%) HubSpot
7 2 (2.27%) OneTrust
7 2 (2.27%) Optimizely
8 1 (1.14%) Avaya
8 1 (1.14%) Brio
8 1 (1.14%) Genesys
8 1 (1.14%) Salesforce
8 1 (1.14%) Synthesia
8 1 (1.14%) Zscaler