Period
to 19 January 2022

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 19 January 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > England
6 months to
19 Jan 2022
Same period 2021 Same period 2020
Rank 499 355 487
Rank change year-on-year -144 +132 +83
Contract jobs citing Social Media 274 203 245
As % of all contract jobs advertised in England 0.39% 0.60% 0.38%
As % of the Miscellaneous category 1.26% 1.87% 1.31%
Number of daily rates quoted 154 119 165
10th Percentile £177 £162 £166
25th Percentile £263 £247 £256
Median daily rate (50th Percentile) £425 £335 £365
Median % change year-on-year +26.87% -8.22% -2.67%
75th Percentile £563 £417 £469
90th Percentile £668 £510 £538
UK median daily rate £425 £350 £365
% change year-on-year +21.43% -4.11% -2.67%
Number of hourly rates quoted 38 43 18
10th Percentile £25.28 £17.24 £13.05
25th Percentile £36.50 £21.66 £25.68
Median hourly rate £49.50 £28.85 £36.20
Median % change year-on-year +71.58% -20.30% +19.67%
75th Percentile £60.22 £41.20 £47.06
90th Percentile £62.58 £48.55 £52.25
UK median hourly rate £44.25 £27.68 £33.45
% change year-on-year +59.89% -17.26% +10.58%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Contract vacancies with a requirement for generic IT skills 21,758 10,844 18,756
As % of all contract IT jobs advertised in England 31.17% 31.99% 28.73%
Number of daily rates quoted 15,582 7,373 12,457
10th Percentile £300 £257 £263
25th Percentile £419 £363 £363
Median daily rate (50th Percentile) £538 £475 £475
Median % change year-on-year +13.16% - -
75th Percentile £650 £600 £586
90th Percentile £750 £700 £675
UK median daily rate £525 £475 £473
% change year-on-year +10.53% +0.53% -0.53%
Number of hourly rates quoted 599 424 735
10th Percentile £12.50 £12.50 £12.00
25th Percentile £15.72 £17.20 £15.00
Median hourly rate £25.00 £26.25 £20.50
Median % change year-on-year -4.74% +28.02% +1.28%
75th Percentile £49.50 £46.00 £44.99
90th Percentile £65.10 £58.00 £52.50
UK median hourly rate £26.27 £26.00 £21.00
% change year-on-year +1.04% +23.81% +5.00%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Social Media in England.

Daily rate trend for Social Media in England

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 19 January 2022.

Daily rate histogram for Social Media in England

Social Media
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Social Media in England.

Hourly rate trend for Social Media in England

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 19 January 2022.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 19 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -129 208 £450 +34.33% 87
South East -81 22 £180 -48.57% 26
Midlands -53 12 £360 - 24
West Midlands -45 10 £275 - 12
North of England -63 9 £165 -50.00% 48
East of England -40 7 £180 +2.86% 10
North West -57 6 £163 -50.76% 19
South West - 5 £450 - 14
East Midlands - 2 £360 - 12
North East - 2 £420 - 10
Yorkshire -40 1 - - 19
Social Media
UK

For the 6 months to 19 January 2022, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Social Media.

1 108 (39.42%) Social Skills
2 106 (38.69%) Marketing
3 86 (31.39%) Agile Software Development
4 66 (24.09%) Analytics
5 42 (15.33%) Analytical Skills
5 42 (15.33%) Finance
5 42 (15.33%) Problem-Solving
6 40 (14.60%) Project Management
6 40 (14.60%) Adobe
7 36 (13.14%) Stakeholder Management
8 33 (12.04%) CMS
9 32 (11.68%) SEO
10 31 (11.31%) User Experience
10 31 (11.31%) GitHub
11 29 (10.58%) Scrum
11 29 (10.58%) Degree
11 29 (10.58%) Public Sector
12 28 (10.22%) Presentation Skills
12 28 (10.22%) Python
13 26 (9.49%) JavaScript
14 25 (9.12%) DevOps
15 24 (8.76%) Mobile App
15 24 (8.76%) Git (software)
15 24 (8.76%) SQL
15 24 (8.76%) CSS
15 24 (8.76%) Content Management
15 24 (8.76%) Accessibility
16 23 (8.39%) Personalization
16 23 (8.39%) E-Commerce
16 23 (8.39%) HTML

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (12.04%) CMS
2 15 (5.47%) SharePoint
3 14 (5.11%) Adobe Experience Manager
4 10 (3.65%) Confluence
5 9 (3.28%) Apache Airflow
5 9 (3.28%) Apache Spark
5 9 (3.28%) Jupyter
6 4 (1.46%) Sitecore CMS
6 4 (1.46%) WordPress
7 3 (1.09%) SAS
8 2 (0.73%) Apache
8 2 (0.73%) Elasticsearch
9 1 (0.36%) ArcGIS
9 1 (0.36%) Drupal
9 1 (0.36%) Luigi
9 1 (0.36%) SharePoint Server
9 1 (0.36%) Umbraco
Applications
1 16 (5.84%) Microsoft Office
2 14 (5.11%) Microsoft PowerPoint
3 13 (4.74%) Photoshop
4 10 (3.65%) Microsoft Excel
5 9 (3.28%) Adobe Creative Suite
6 8 (2.92%) Adobe Premiere
7 7 (2.55%) Adobe After Effects
8 5 (1.82%) Adobe Illustrator
8 5 (1.82%) Sketch
9 4 (1.46%) InVision
10 3 (1.09%) Spreadsheet
11 2 (0.73%) InDesign
12 1 (0.36%) Adobe XD
12 1 (0.36%) Final Cut Pro
Business Applications
1 4 (1.46%) Sprinklr
2 3 (1.09%) Shopify
3 2 (0.73%) Dynamics CRM
3 2 (0.73%) SAP Hybris
3 2 (0.73%) WebTrends
4 1 (0.36%) Eloqua
4 1 (0.36%) Oracle EBS
4 1 (0.36%) Oracle EBS R12
Cloud Services
1 31 (11.31%) GitHub
2 23 (8.39%) Azure
3 18 (6.57%) Google Analytics
4 15 (5.47%) AWS
5 12 (4.38%) Microsoft 365
6 9 (3.28%) AWS Step Functions
6 9 (3.28%) Power Platform
7 8 (2.92%) Amazon SageMaker
7 8 (2.92%) dbt
7 8 (2.92%) GCP
7 8 (2.92%) Serverless
8 7 (2.55%) GitHub Actions
9 6 (2.19%) Adobe Creative Cloud
9 6 (2.19%) Google Sheets
9 6 (2.19%) SaaS
10 5 (1.82%) Google Data Studio
10 5 (1.82%) Google Tag Manager
11 4 (1.46%) Azure Cosmos DB
11 4 (1.46%) Trello
12 3 (1.09%) OneDrive
Communications & Networking
1 16 (5.84%) Intranet
2 8 (2.92%) Internet
3 2 (0.73%) DHCP
3 2 (0.73%) DNS
3 2 (0.73%) SMS
3 2 (0.73%) VPN
4 1 (0.36%) 5G
4 1 (0.36%) LAN
4 1 (0.36%) TCP/IP
4 1 (0.36%) WAN
4 1 (0.36%) Wi-Fi
Database & Business Intelligence
1 9 (3.28%) Power BI
2 6 (2.19%) Tableau
3 5 (1.82%) Data Warehouse
4 4 (1.46%) Azure SQL Database
4 4 (1.46%) Big Data
5 3 (1.09%) Relational Database
6 2 (0.73%) Apache Hive
6 2 (0.73%) BigQuery
6 2 (0.73%) Data Mining
6 2 (0.73%) Hadoop
6 2 (0.73%) Metadata
6 2 (0.73%) MongoDB
6 2 (0.73%) NoSQL
6 2 (0.73%) PostgreSQL
6 2 (0.73%) SQL Server
7 1 (0.36%) Amazon Redshift
7 1 (0.36%) Azure SQL Data Warehouse
7 1 (0.36%) GIS
7 1 (0.36%) Impala
7 1 (0.36%) Power Query
Development Applications
1 24 (8.76%) Git (software)
2 15 (5.47%) JIRA
2 15 (5.47%) JUnit
2 15 (5.47%) Mockito
3 8 (2.92%) MLflow
4 5 (1.82%) Jenkins
5 3 (1.09%) Bitbucket
5 3 (1.09%) Dreamweaver
6 1 (0.36%) ESLint
6 1 (0.36%) Grunt
6 1 (0.36%) gulp
6 1 (0.36%) Visual Studio
6 1 (0.36%) webpack
General
1 108 (39.42%) Social Skills
2 106 (38.69%) Marketing
3 42 (15.33%) Analytical Skills
3 42 (15.33%) Finance
4 29 (10.58%) Public Sector
5 28 (10.22%) Presentation Skills
6 22 (8.03%) Publishing
7 18 (6.57%) Retail
8 17 (6.20%) Advertising
9 9 (3.28%) Brand Awareness
9 9 (3.28%) Law
9 9 (3.28%) Organisational Skills
10 7 (2.55%) Multimedia
11 6 (2.19%) Legal
12 5 (1.82%) Telecoms
13 4 (1.46%) Banking
14 3 (1.09%) Documentation Skills
14 3 (1.09%) Games
15 2 (0.73%) Inclusion and Diversity
15 2 (0.73%) Social Science
Job Titles
1 29 (10.58%) Developer
2 27 (9.85%) Consultant
3 23 (8.39%) Analyst
4 22 (8.03%) Designer
5 15 (5.47%) Data Engineer
6 12 (4.38%) Communications Manager
7 11 (4.01%) Marketing Manager
8 10 (3.65%) Coordinator
8 10 (3.65%) Ruby Developer
8 10 (3.65%) ServiceNow Consultant
9 9 (3.28%) Project Manager
10 8 (2.92%) Data Analyst
10 8 (2.92%) Data Science Engineer
10 8 (2.92%) Management Consultant
10 8 (2.92%) Service Management Consultant
11 7 (2.55%) Architect
11 7 (2.55%) Content Manager
11 7 (2.55%) Social Media Manager
12 6 (2.19%) Backend Developer
12 6 (2.19%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 24 (8.76%) CSS
2 23 (8.39%) HTML
3 21 (7.66%) React
4 19 (6.93%) Web Services
5 14 (5.11%) CSS3
5 14 (5.11%) XML
6 13 (4.74%) OSGi
6 13 (4.74%) Preactjs
7 10 (3.65%) Ruby on Rails
8 9 (3.28%) Pandas
8 9 (3.28%) scikit-learn
9 8 (2.92%) pytest
10 5 (1.82%) JSON
11 4 (1.46%) GraphQL
11 4 (1.46%) REST
12 3 (1.09%) AngularJS
12 3 (1.09%) COM
12 3 (1.09%) RESTful
13 2 (0.73%) Middleware
13 2 (0.73%) Sass
Miscellaneous
1 31 (11.31%) User Experience
2 24 (8.76%) Mobile App
3 23 (8.39%) Digital Media
4 12 (4.38%) Animation
5 7 (2.55%) Management Information System
6 6 (2.19%) Blog
6 6 (2.19%) Photography
6 6 (2.19%) Self-Motivation
7 5 (1.82%) Virtual Team
8 4 (1.46%) Marketing Technology
8 4 (1.46%) Video Editing
9 3 (1.09%) Algorithms
9 3 (1.09%) Motion Graphics
10 2 (0.73%) FMCG
10 2 (0.73%) iPad
10 2 (0.73%) NHS
10 2 (0.73%) Renewable Energy
11 1 (0.36%) Analytical Mindset
11 1 (0.36%) Housing Association
11 1 (0.36%) PMI
Operating Systems
1 12 (4.38%) Android
1 12 (4.38%) Apple iOS
2 5 (1.82%) Linux
3 2 (0.73%) Windows
4 1 (0.36%) Mac OS X
4 1 (0.36%) Ubuntu
4 1 (0.36%) Windows Mobile
Processes & Methodologies
1 86 (31.39%) Agile Software Development
2 66 (24.09%) Analytics
3 42 (15.33%) Problem-Solving
4 40 (14.60%) Project Management
5 36 (13.14%) Stakeholder Management
6 32 (11.68%) SEO
7 29 (10.58%) Scrum
8 25 (9.12%) DevOps
9 24 (8.76%) Content Management
10 23 (8.39%) E-Commerce
10 23 (8.39%) Mentoring
10 23 (8.39%) Personalization
11 20 (7.30%) Data Science
11 20 (7.30%) Digital Marketing
12 19 (6.93%) SDLC
13 18 (6.57%) Change Management
13 18 (6.57%) Coaching
13 18 (6.57%) Continuous Improvement
13 18 (6.57%) CRM
14 17 (6.20%) Unit Testing
Programming Languages
1 28 (10.22%) Python
2 26 (9.49%) JavaScript
3 24 (8.76%) SQL
4 20 (7.30%) Java
5 14 (5.11%) Java 11
6 13 (4.74%) Java 8
7 10 (3.65%) Ruby
8 7 (2.55%) C
9 3 (1.09%) Kotlin
9 3 (1.09%) PHP
9 3 (1.09%) Scala
10 2 (0.73%) Apple Swift
10 2 (0.73%) C++
10 2 (0.73%) PL/SQL
10 2 (0.73%) R
10 2 (0.73%) TypeScript
11 1 (0.36%) Apex Code
11 1 (0.36%) C#
Qualifications
1 29 (10.58%) Degree
2 21 (7.66%) Security Cleared
3 11 (4.01%) SC Cleared
4 3 (1.09%) Computer Science Degree
4 3 (1.09%) PhD
5 2 (0.73%) HND
5 2 (0.73%) Master's Degree
6 1 (0.36%) BPSS Clearance
6 1 (0.36%) MBA
6 1 (0.36%) PMI Certification
6 1 (0.36%) PMP
Quality Assurance & Compliance
1 24 (8.76%) Accessibility
2 20 (7.30%) QA
3 6 (2.19%) GDPR
4 5 (1.82%) Data Quality
4 5 (1.82%) SLA
5 3 (1.09%) PMO
6 2 (0.73%) PMBOK
7 1 (0.36%) WCAG
System Software
1 6 (2.19%) Docker
2 3 (1.09%) Active Directory
Systems Management
1 4 (1.46%) Kubernetes
2 3 (1.09%) Microsoft Intune
3 2 (0.73%) AirWatch
3 2 (0.73%) SCCM
4 1 (0.36%) Active Directory Federation Services
4 1 (0.36%) Control-M
4 1 (0.36%) Single Sign-On
Vendors
1 40 (14.60%) Adobe
2 22 (8.03%) Google
2 22 (8.03%) Microsoft
3 16 (5.84%) Facebook
4 13 (4.74%) Instagram
5 11 (4.01%) Salesforce.com
5 11 (4.01%) ServiceNow
6 10 (3.65%) YouTube
7 7 (2.55%) Twitter
8 6 (2.19%) TikTok
9 4 (1.46%) Marketo
9 4 (1.46%) Oracle
9 4 (1.46%) Pardot
9 4 (1.46%) Salesforce Marketing Cloud
9 4 (1.46%) Sitecore
10 3 (1.09%) SAP
10 3 (1.09%) Teradata
11 2 (0.73%) Apple
11 2 (0.73%) Ivanti
11 2 (0.73%) Siebel