Social Media Contract Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 8 November 2025, comparing them to the same period in the previous two years.

6 months to
8 Nov 2025
Same period 2024 Same period 2023
Rank 441 387 428
Rank change year-on-year -54 +41 +108
Contract jobs citing Social Media 99 135 150
As % of all contract jobs in England 0.33% 0.43% 0.38%
As % of the Miscellaneous category 0.92% 1.39% 1.16%
Number of daily rates quoted 30 65 84
10th Percentile £226 £200 £153
25th Percentile £265 £313 £204
Median daily rate (50th Percentile) £375 £375 £375
Median % change year-on-year - - -9.09%
75th Percentile £488 £525 £500
90th Percentile £588 £665 £588
UK median daily rate £375 £375 £400
% change year-on-year - -6.25% -4.88%
Number of hourly rates quoted 26 11 27
10th Percentile £12.50 £21.25 £17.28
25th Percentile £16.91 £27.25 £21.43
Median hourly rate £25.75 £31.62 £27.50
Median % change year-on-year -18.56% +14.98% -44.44%
75th Percentile £32.06 £38.41 £37.19
90th Percentile £52.81 £53.75 £43.95
UK median hourly rate £25.00 £31.31 £27.50
% change year-on-year -20.15% +13.85% -42.71%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 10,815 9,730 12,977
As % of all contract IT jobs advertised in England 36.33% 31.23% 32.48%
Number of daily rates quoted 6,756 5,827 8,859
10th Percentile £286 £294 £280
25th Percentile £408 £413 £425
Median daily rate (50th Percentile) £525 £540 £550
Median % change year-on-year -2.78% -1.82% -2.22%
75th Percentile £638 £675 £675
90th Percentile £750 £800 £775
UK median daily rate £513 £525 £550
% change year-on-year -2.38% -4.55% -
Number of hourly rates quoted 592 298 465
10th Percentile £14.25 £16.58 £17.16
25th Percentile £18.25 £23.80 £21.31
Median hourly rate £28.00 £46.71 £44.50
Median % change year-on-year -40.06% +4.97% +64.94%
75th Percentile £50.81 £70.00 £65.00
90th Percentile £72.95 £75.16 £77.80
UK median hourly rate £27.00 £38.00 £44.25
% change year-on-year -28.95% -14.12% +64.01%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Social Media.

Contractor daily rate distribution trend for jobs in England citing Social Media

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 8 November 2025.

Daily rate histogram for Social Media in England

Social Media
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Social Media.

Contractor hourly rate distribution trend for jobs in England citing Social Media

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 8 November 2025.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 8 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -29 52 £375 - 465
South East -1 14 £234 -33.21% 358
East of England -8 10 £475 +66.67% 38
Midlands -25 8 £450 -22.08% 38
South West +5 7 - - 38
West Midlands -28 6 £450 -22.08% 24
North of England -35 5 £286 -36.49% 187
Yorkshire -30 3 £286 -39.83% 48
North West -23 2 - - 126
East Midlands - 2 £500 - 14
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (7.07%) CMS
2 4 (4.04%) WordPress
3 2 (2.02%) Confluence
4 1 (1.01%) Apache
4 1 (1.01%) Apache Airflow
4 1 (1.01%) SAS
4 1 (1.01%) SharePoint
Applications
1 7 (7.07%) Adobe Illustrator
1 7 (7.07%) Photoshop
2 6 (6.06%) InDesign
3 4 (4.04%) Adobe Creative Suite
3 4 (4.04%) Microsoft Office
4 3 (3.03%) Adobe After Effects
4 3 (3.03%) Microsoft PowerPoint
4 3 (3.03%) Notion
5 2 (2.02%) Adobe Premiere
5 2 (2.02%) Chatbot
5 2 (2.02%) Microsoft Excel
6 1 (1.01%) CapCut
6 1 (1.01%) Revit
6 1 (1.01%) Trello
Business Applications
1 6 (6.06%) Sprinklr
2 3 (3.03%) Dynamics CRM
Cloud Services
1 9 (9.09%) Canva
2 8 (8.08%) Google Analytics
3 6 (6.06%) Figma
4 5 (5.05%) Power Platform
5 3 (3.03%) ChatGPT
5 3 (3.03%) Facebook Ads
5 3 (3.03%) Google Ads
5 3 (3.03%) SaaS
5 3 (3.03%) Zapier
6 2 (2.02%) Adobe Creative Cloud
6 2 (2.02%) Azure
6 2 (2.02%) Commercetools
6 2 (2.02%) Contentful
6 2 (2.02%) Dynamics 365
6 2 (2.02%) GCP
6 2 (2.02%) Google Tag Manager
6 2 (2.02%) Microsoft 365
7 1 (1.01%) Azure Cosmos DB
7 1 (1.01%) dbt
7 1 (1.01%) PowerApps
Database & Business Intelligence
1 3 (3.03%) Power BI
2 2 (2.02%) Geospatial Data
2 2 (2.02%) Metadata
2 2 (2.02%) Tableau
3 1 (1.01%) Azure SQL Database
3 1 (1.01%) BigQuery
3 1 (1.01%) Data Mining
3 1 (1.01%) Data Warehouse
3 1 (1.01%) Electronic Patient Records
3 1 (1.01%) Looker
3 1 (1.01%) Power Query
Development Applications
1 3 (3.03%) JIRA
2 1 (1.01%) Dreamweaver
2 1 (1.01%) Git
2 1 (1.01%) Visual Studio
General
1 52 (52.53%) Marketing
2 36 (36.36%) Social Skills
3 13 (13.13%) Analytical Skills
4 10 (10.10%) Finance
5 8 (8.08%) Public Sector
5 8 (8.08%) Publishing
6 7 (7.07%) Advertising
6 7 (7.07%) Organisational Skills
7 6 (6.06%) French Language
7 6 (6.06%) German Language
7 6 (6.06%) Retail
8 4 (4.04%) Legal
8 4 (4.04%) Spanish Language
9 3 (3.03%) Arabic Language
9 3 (3.03%) Brand Awareness
9 3 (3.03%) Documentation Skills
9 3 (3.03%) Games
9 3 (3.03%) Italian Language
10 2 (2.02%) Inclusion and Diversity
10 2 (2.02%) Presentation Skills
Job Titles
1 9 (9.09%) Designer
2 7 (7.07%) Analyst
2 7 (7.07%) Marketing Manager
3 6 (6.06%) Consultant
4 5 (5.05%) Marketing Executive
4 5 (5.05%) Social Media Specialist
5 4 (4.04%) Business Analyst
6 3 (3.03%) Communications Manager
6 3 (3.03%) Data Scientist
6 3 (3.03%) Digital Executive
6 3 (3.03%) Digital Media Manager
6 3 (3.03%) Graphic Designer
6 3 (3.03%) Junior
6 3 (3.03%) Junior Designer
6 3 (3.03%) Lead
6 3 (3.03%) Marketing Specialist
6 3 (3.03%) Senior
6 3 (3.03%) Social Media Manager
7 2 (2.02%) Dynamics 365 Consultant
7 2 (2.02%) Marketing Business Analyst
Libraries, Frameworks & Software Standards
1 4 (4.04%) HTML
2 2 (2.02%) CSS
3 1 (1.01%) Flash
3 1 (1.01%) HTML5
3 1 (1.01%) JSON
Miscellaneous
1 7 (7.07%) Driving Licence
2 6 (6.06%) Blog
3 5 (5.05%) Onboarding
4 4 (4.04%) Analytical Mindset
4 4 (4.04%) Digital Media
4 4 (4.04%) Video\Live Streaming
5 3 (3.03%) Educational Technology
5 3 (3.03%) Graphic Design
5 3 (3.03%) Management Information System
5 3 (3.03%) Midjourney
5 3 (3.03%) Podcast
6 2 (2.02%) Algorithms
6 2 (2.02%) Animation
6 2 (2.02%) Enterprise Software
6 2 (2.02%) Learning Management System
6 2 (2.02%) Legacy Systems
6 2 (2.02%) Low-Code
6 2 (2.02%) Mobile App
6 2 (2.02%) PMI
6 2 (2.02%) Self-Motivation
Operating Systems
1 7 (7.07%) Windows
Processes & Methodologies
1 27 (27.27%) Analytics
2 19 (19.19%) Project Management
2 19 (19.19%) Stakeholder Management
3 14 (14.14%) CRM
4 12 (12.12%) Customer Engagement
5 11 (11.11%) Customer Service
5 11 (11.11%) SEO
6 10 (10.10%) Agile
6 10 (10.10%) Marketing Strategy
6 10 (10.10%) User Experience
7 9 (9.09%) Digital Marketing
7 9 (9.09%) Social Media Management
7 9 (9.09%) Stakeholder Engagement
7 9 (9.09%) Storytelling
8 8 (8.08%) A/B Testing
8 8 (8.08%) Logistics
8 8 (8.08%) Problem-Solving
9 7 (7.07%) B2B
9 7 (7.07%) Data Analysis
9 7 (7.07%) Line Management
Programming Languages
1 7 (7.07%) SQL
2 5 (5.05%) Python
3 3 (3.03%) JavaScript
4 2 (2.02%) R
5 1 (1.01%) MATLAB
Qualifications
1 15 (15.15%) Degree
2 8 (8.08%) DBS Check
3 4 (4.04%) Master's Degree
4 2 (2.02%) Computer Science Degree
4 2 (2.02%) Microsoft Certification
4 2 (2.02%) PhD
4 2 (2.02%) PMI Certification
5 1 (1.01%) BPSS Clearance
5 1 (1.01%) ITIL Certification
5 1 (1.01%) Postgraduate
Quality Assurance & Compliance
1 6 (6.06%) GDPR
2 4 (4.04%) Accessibility
3 2 (2.02%) California Consumer Privacy Act
4 1 (1.01%) Data Quality
4 1 (1.01%) Dodd-Frank
4 1 (1.01%) MiFID
4 1 (1.01%) QA
System Software
1 2 (2.02%) Active Directory
Systems Management
1 2 (2.02%) Systems Management Server (SMS)
2 1 (1.01%) Jamf Pro
2 1 (1.01%) Microsoft Intune
Vendors
1 14 (14.14%) Google
2 12 (12.12%) Facebook
3 11 (11.11%) Microsoft
4 10 (10.10%) YouTube
5 9 (9.09%) Adobe
5 9 (9.09%) Instagram
6 8 (8.08%) TikTok
7 4 (4.04%) SAP
8 3 (3.03%) HubSpot
8 3 (3.03%) Salesforce
9 2 (2.02%) Avaya
9 2 (2.02%) Brandwatch
9 2 (2.02%) Genesys
9 2 (2.02%) HP
9 2 (2.02%) OneTrust
9 2 (2.02%) Optimizely
10 1 (1.01%) Cisco
10 1 (1.01%) Screaming Frog
10 1 (1.01%) Synthesia
10 1 (1.01%) Zscaler