Social Media Contract Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 18 July 2026, comparing them to the same period in the previous two years.

6 months to
18 Jul 2026
Same period 2025 Same period 2024
Rank 504 411 435
Rank change year-on-year -93 +24 +62
Contract jobs citing Social Media 116 89 122
As % of all contract jobs in England 0.26% 0.33% 0.34%
As % of the Miscellaneous category 0.78% 0.94% 1.09%
Number of daily rates quoted 28 47 64
10th Percentile £250 £206 £130
25th Percentile £272 £318 £200
Median daily rate (50th Percentile) £398 £410 £313
Median % change year-on-year -3.05% +31.20% -10.07%
75th Percentile £490 £613 £440
90th Percentile £542 £675 £574
UK median daily rate £398 £400 £278
% change year-on-year -0.63% +44.14% -26.00%
Number of hourly rates quoted 10 16 26
10th Percentile £14.50 £24.60 £14.06
25th Percentile £15.17 £28.06 £21.25
Median hourly rate £17.25 £33.50 £36.50
Median % change year-on-year -48.51% -8.22% +21.67%
75th Percentile £18.75 £55.31 £42.38
90th Percentile £24.82 £63.75 £45.13
UK median hourly rate £17.50 £33.50 £36.50
% change year-on-year -47.76% -8.22% +21.67%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 14,954 9,481 11,172
As % of all contract IT jobs advertised in England 33.23% 34.83% 30.95%
Number of daily rates quoted 9,288 6,018 7,214
10th Percentile £317 £306 £293
25th Percentile £420 £410 £421
Median daily rate (50th Percentile) £525 £525 £550
Median % change year-on-year - -4.55% -
75th Percentile £638 £650 £675
90th Percentile £750 £775 £825
UK median daily rate £525 £525 £538
% change year-on-year - -2.42% -2.18%
Number of hourly rates quoted 803 468 735
10th Percentile £16.01 £15.50 £12.43
25th Percentile £21.00 £18.87 £16.12
Median hourly rate £43.96 £33.00 £40.00
Median % change year-on-year +33.21% -17.50% +14.29%
75th Percentile £72.25 £62.24 £65.00
90th Percentile £87.87 £80.00 £72.50
UK median hourly rate £43.96 £30.00 £38.00
% change year-on-year +46.53% -21.05% +20.63%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Social Media.

Contractor daily rate distribution trend for jobs in England citing Social Media

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 18 July 2026.

Daily rate histogram for Social Media in England

Social Media
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Social Media.

Contractor hourly rate distribution trend for jobs in England citing Social Media

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 18 July 2026.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 18 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -50 68 £300 -29.41% 57
South East -35 25 - - 38
North of England -81 8 £501 +25.13% 34
South West -34 7 £425 -26.09% 5
North West -54 4 - - 16
Midlands -58 3 £350 -36.36% 14
West Midlands -61 3 £350 -36.36% 3
East of England -20 2 - - 9
North East -33 2 - - 5
Yorkshire -41 2 £501 +75.12% 13
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 9 (7.76%) CMS
2 4 (3.45%) SharePoint
3 3 (2.59%) WordPress
4 2 (1.72%) Apache Airflow
5 1 (0.86%) Confluence
5 1 (0.86%) Drupal
Applications
1 16 (13.79%) Microsoft Office
2 13 (11.21%) Adobe Creative Suite
3 6 (5.17%) Microsoft PowerPoint
4 5 (4.31%) Sketch
5 4 (3.45%) Adobe Illustrator
6 3 (2.59%) Adobe After Effects
6 3 (2.59%) Microsoft Excel
7 2 (1.72%) Houdini
7 2 (1.72%) NUKE
8 1 (0.86%) InDesign
8 1 (0.86%) Photoshop
8 1 (0.86%) Trello
Business Applications
1 7 (6.03%) Sprinklr
2 3 (2.59%) Salesforce CRM
3 2 (1.72%) Workfront
4 1 (0.86%) Dynamics GP
4 1 (0.86%) SAP MDG
4 1 (0.86%) SAP MDG-S
Cloud Services
1 8 (6.90%) Figma
2 7 (6.03%) SaaS
3 6 (5.17%) Canva
3 6 (5.17%) Microsoft 365
4 5 (4.31%) Azure
5 4 (3.45%) Adobe Analytics
5 4 (3.45%) AWS
6 3 (2.59%) dbt
6 3 (2.59%) GCP
6 3 (2.59%) Google Analytics
6 3 (2.59%) Power Platform
6 3 (2.59%) Snowflake
7 2 (1.72%) Facebook Ads
7 2 (1.72%) iPaaS
7 2 (1.72%) Viva Engage
8 1 (0.86%) Basecamp
8 1 (0.86%) Google Sheets
8 1 (0.86%) PaaS
8 1 (0.86%) SuccessFactors
8 1 (0.86%) Twitch
Communications & Networking
1 21 (18.10%) Broadband
2 3 (2.59%) Internet
3 2 (1.72%) DHCP
3 2 (1.72%) DNS
3 2 (1.72%) Ethernet
3 2 (1.72%) HTTP
3 2 (1.72%) Network Security
3 2 (1.72%) SSL
3 2 (1.72%) TCP/IP
3 2 (1.72%) VPN
3 2 (1.72%) Wi-Fi
4 1 (0.86%) Intranet
4 1 (0.86%) LAN
4 1 (0.86%) NGN
4 1 (0.86%) WAN
4 1 (0.86%) Wireless
Database & Business Intelligence
1 5 (4.31%) Metadata
2 3 (2.59%) Big Data
2 3 (2.59%) Data Lake
2 3 (2.59%) Power BI
3 2 (1.72%) Data Warehouse
3 2 (1.72%) Looker
3 2 (1.72%) Tableau
Development Applications
1 1 (0.86%) JIRA
General
1 66 (56.90%) Marketing
2 48 (41.38%) Social Skills
3 28 (24.14%) Analytical Skills
4 14 (12.07%) Advertising
5 9 (7.76%) Finance
5 9 (7.76%) Organisational Skills
6 7 (6.03%) Law
7 6 (5.17%) Influencing Skills
7 6 (5.17%) Manufacturing
8 5 (4.31%) Aviation
8 5 (4.31%) Retail
9 4 (3.45%) Games
9 4 (3.45%) Legal
9 4 (3.45%) Multimedia
9 4 (3.45%) Public Sector
9 4 (3.45%) Publishing
9 4 (3.45%) Telecoms
10 3 (2.59%) Banking
11 2 (1.72%) German Language
11 2 (1.72%) Music Industry
Job Titles
1 13 (11.21%) Lead
2 10 (8.62%) Senior
3 9 (7.76%) Designer
4 8 (6.90%) Product Manager
5 7 (6.03%) Digital Designer
6 6 (5.17%) Engagement Manager
7 5 (4.31%) Marketing Assistant
7 5 (4.31%) Marketing Manager
7 5 (4.31%) Stakeholder Engagement Manager
7 5 (4.31%) Stakeholder Manager
8 4 (3.45%) Business Development Manager
8 4 (3.45%) Business Manager
8 4 (3.45%) Development Manager
8 4 (3.45%) IT Technician
8 4 (3.45%) Marketing Specialist
8 4 (3.45%) Products Support Manager
8 4 (3.45%) Support Manager
9 3 (2.59%) Analyst
9 3 (2.59%) Product Owner
9 3 (2.59%) Senior Manager
Libraries, Frameworks & Software Standards
1 2 (1.72%) PySpark
1 2 (1.72%) PyTorch
1 2 (1.72%) TensorFlow
1 2 (1.72%) Unreal Engine
2 1 (0.86%) ATL
2 1 (0.86%) HTML
2 1 (0.86%) OLE
2 1 (0.86%) Oracle Fusion
Miscellaneous
1 7 (6.03%) Analytical Mindset
1 7 (6.03%) Marketing Technology
1 7 (6.03%) Onboarding
2 6 (5.17%) Graphic Design
2 6 (5.17%) Self-Motivation
2 6 (5.17%) Web Conferencing
3 5 (4.31%) Blog
3 5 (4.31%) Mobile App
3 5 (4.31%) Robotics
4 4 (3.45%) Management Information System
4 4 (3.45%) Motion Graphics
4 4 (3.45%) Product Ownership
4 4 (3.45%) Security Posture
5 3 (2.59%) Data Centre
6 2 (1.72%) Cyber Threat
6 2 (1.72%) Cyberattack
6 2 (1.72%) Enterprise Software
6 2 (1.72%) FMCG
6 2 (1.72%) Over-the-Top Content
6 2 (1.72%) Public Cloud
Operating Systems
1 3 (2.59%) Windows
2 2 (1.72%) Linux
3 1 (0.86%) Windows Server
Processes & Methodologies
1 26 (22.41%) Digital Marketing
2 24 (20.69%) Problem-Solving
3 23 (19.83%) Project Management
4 21 (18.10%) Analytics
5 20 (17.24%) Collaborative Working
6 19 (16.38%) User Experience
7 17 (14.66%) AI
7 17 (14.66%) Stakeholder Management
8 14 (12.07%) CRM
9 13 (11.21%) Actionable Insight
10 12 (10.34%) Creative Thinking
10 12 (10.34%) Storytelling
11 11 (9.48%) Time Management
12 10 (8.62%) Business Case
12 10 (8.62%) Decision-Making
12 10 (8.62%) Marketing Strategy
12 10 (8.62%) Roadmaps
12 10 (8.62%) Social Media Management
13 9 (7.76%) Scenario Testing
14 8 (6.90%) Lead Generation
Programming Languages
1 10 (8.62%) Python
2 9 (7.76%) SQL
3 3 (2.59%) PowerShell
4 2 (1.72%) Kusto Query Language
5 1 (0.86%) R
5 1 (0.86%) Scala
Qualifications
1 23 (19.83%) Degree
2 4 (3.45%) BPSS Clearance
3 3 (2.59%) Master's Degree
4 2 (1.72%) Computer Science Degree
4 2 (1.72%) GCFA
4 2 (1.72%) GCIA
4 2 (1.72%) GCIH
4 2 (1.72%) OSCP
4 2 (1.72%) SANS
4 2 (1.72%) SC Cleared
4 2 (1.72%) Security Cleared
5 1 (0.86%) MBA
Quality Assurance & Compliance
1 11 (9.48%) Accessibility
2 4 (3.45%) Data Quality
2 4 (3.45%) GDPR
3 3 (2.59%) QA
3 3 (2.59%) SLA
4 2 (1.72%) Actionable Recommendations
5 1 (0.86%) PERC
System Software
1 2 (1.72%) VMware Infrastructure
1 2 (1.72%) vSphere
2 1 (0.86%) Active Directory
Systems Management
1 1 (0.86%) Microsoft Intune
Vendors
1 22 (18.97%) Adobe
2 10 (8.62%) Microsoft
3 9 (7.76%) TikTok
4 8 (6.90%) Salesforce
5 7 (6.03%) Google
6 5 (4.31%) Databricks
6 5 (4.31%) Facebook
6 5 (4.31%) Pinterest
6 5 (4.31%) Snapchat
6 5 (4.31%) Workday
7 4 (3.45%) YouTube
8 3 (2.59%) Instagram
9 2 (1.72%) Brandwatch
9 2 (1.72%) Foundry
9 2 (1.72%) NetBase
9 2 (1.72%) SAP
9 2 (1.72%) Sony
9 2 (1.72%) VMware
10 1 (0.86%) Ariba
10 1 (0.86%) Oracle