Social Media Contracts in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 6 July 2025, comparing them to the same period in the previous two years.

6 months to
6 Jul 2025
Same period 2024 Same period 2023
Rank 411 429 497
Rank change year-on-year +18 +68 +46
Contract jobs citing Social Media 87 123 143
As % of all contract jobs advertised in England 0.33% 0.33% 0.30%
As % of the Miscellaneous category 0.94% 1.08% 0.90%
Number of daily rates quoted 44 61 94
10th Percentile £203 £121 £176
25th Percentile £310 £200 £263
Median daily rate (50th Percentile) £400 £275 £349
Median % change year-on-year +45.45% -21.15% -3.18%
75th Percentile £606 £438 £486
90th Percentile £690 £575 £589
UK median daily rate £400 £275 £375
% change year-on-year +45.45% -26.67% -
Number of hourly rates quoted 16 32 12
10th Percentile £24.60 £15.16 £21.15
25th Percentile £28.06 £21.25 £23.81
Median hourly rate £33.50 £37.00 £30.00
Median % change year-on-year -9.46% +23.33% -36.84%
75th Percentile £55.31 £43.00 £43.74
90th Percentile £63.75 £65.00 £52.28
UK median hourly rate £33.50 £37.50 £30.00
% change year-on-year -10.67% +25.00% -36.84%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in England.

Contract vacancies with a requirement for generic IT skills 9,213 11,418 15,977
As % of all contract IT jobs advertised in England 34.69% 30.68% 33.17%
Number of daily rates quoted 5,873 7,342 11,153
10th Percentile £305 £282 £313
25th Percentile £408 £415 £450
Median daily rate (50th Percentile) £525 £550 £563
Median % change year-on-year -4.55% -2.22% +2.27%
75th Percentile £660 £675 £695
90th Percentile £788 £825 £800
UK median daily rate £525 £538 £550
% change year-on-year -2.42% -2.18% -
Number of hourly rates quoted 445 823 513
10th Percentile £15.49 £12.24 £10.63
25th Percentile £18.87 £15.39 £12.25
Median hourly rate £32.77 £37.50 £26.00
Median % change year-on-year -12.61% +44.23% -1.46%
75th Percentile £59.00 £63.75 £64.50
90th Percentile £80.00 £72.50 £78.00
UK median hourly rate £30.25 £36.02 £25.50
% change year-on-year -16.02% +41.26% -5.49%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Social Media in England.

Daily rate trend for Social Media in England

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 6 July 2025.

Daily rate histogram for Social Media in England

Social Media
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Social Media in England.

Hourly rate trend for Social Media in England

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 6 July 2025.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 6 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +19 60 £410 +49.09% 1,533
North of England 0 10 £400 +56.86% 306
Midlands +13 7 £550 -8.33% 163
North West +6 7 £400 +56.86% 200
West Midlands +5 5 £550 -8.33% 120
South East +35 4 £421 +243.88% 254
South West - 3 £575 - 89
North East -1 2 - - 23
East Midlands - 2 £500 - 41
East of England +23 1 - - 73
Yorkshire +4 1 £286 +28.45% 85
Social Media
UK

Social Media
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (6.90%) SharePoint
2 5 (5.75%) CMS
3 2 (2.30%) Microsoft Exchange
4 1 (1.15%) Facebook Platform
4 1 (1.15%) SAS
Applications
1 8 (9.20%) Photoshop
2 7 (8.05%) Adobe Illustrator
3 6 (6.90%) Microsoft Office
4 5 (5.75%) Chatbot
5 4 (4.60%) Adobe After Effects
6 3 (3.45%) Adobe Premiere
6 3 (3.45%) CINEMA 4D
7 2 (2.30%) Final Cut Pro
7 2 (2.30%) Microsoft Excel
7 2 (2.30%) Microsoft PowerPoint
8 1 (1.15%) InDesign
8 1 (1.15%) Revit
Business Applications
1 4 (4.60%) Sprinklr
2 2 (2.30%) Dynamics CRM
Cloud Services
1 8 (9.20%) Google Analytics
2 7 (8.05%) Figma
3 5 (5.75%) Yammer
4 4 (4.60%) Adobe Analytics
4 4 (4.60%) Microsoft 365
5 3 (3.45%) Google Workspace
5 3 (3.45%) Slack
6 2 (2.30%) Canva
6 2 (2.30%) Commercetools
6 2 (2.30%) Contentful
6 2 (2.30%) Google Ads
7 1 (1.15%) Azure
7 1 (1.15%) Entra ID
7 1 (1.15%) SaaS
Communications & Networking
1 2 (2.30%) Firewall
1 2 (2.30%) Internet
2 1 (1.15%) Broadband
Database & Business Intelligence
1 1 (1.15%) Data Mining
1 1 (1.15%) Electronic Patient Records
Development Applications
1 1 (1.15%) Dreamweaver
1 1 (1.15%) JIRA
General
1 50 (57.47%) Marketing
2 25 (28.74%) Social Skills
3 21 (24.14%) Finance
4 15 (17.24%) Public Sector
5 14 (16.09%) Advertising
5 14 (16.09%) Analytical Skills
6 8 (9.20%) Legal
7 7 (8.05%) Brand Awareness
8 6 (6.90%) Music Industry
9 5 (5.75%) Influencing Skills
9 5 (5.75%) Organisational Skills
10 4 (4.60%) Presentation Skills
10 4 (4.60%) Retail
11 3 (3.45%) Banking
11 3 (3.45%) Electronics
11 3 (3.45%) Inclusion and Diversity
11 3 (3.45%) Manufacturing
11 3 (3.45%) Publishing
11 3 (3.45%) Telecoms
12 2 (2.30%) Documentation Skills
Job Titles
1 10 (11.49%) Senior
2 6 (6.90%) Analyst
2 6 (6.90%) Designer
2 6 (6.90%) Lead
2 6 (6.90%) Marketing Manager
3 5 (5.75%) Account Manager
3 5 (5.75%) Development Manager
3 5 (5.75%) Digital Account Manager
3 5 (5.75%) Senior Manager
4 4 (4.60%) Campaign Manager
4 4 (4.60%) Client Services Manager
4 4 (4.60%) Communications Manager
4 4 (4.60%) Senior Development Manager
5 3 (3.45%) Business Analyst
5 3 (3.45%) Consultant
5 3 (3.45%) Content Designer
5 3 (3.45%) Motion Designer
5 3 (3.45%) Social Media Manager
5 3 (3.45%) UX Designer
6 2 (2.30%) Development Officer
Libraries, Frameworks & Software Standards
1 4 (4.60%) Kafka
2 3 (3.45%) HTML
3 2 (2.30%) CSS
3 2 (2.30%) RabbitMQ
3 2 (2.30%) Web Services
4 1 (1.15%) Flash
Miscellaneous
1 11 (12.64%) Onboarding
2 8 (9.20%) Digital Media
3 7 (8.05%) Mobile App
4 5 (5.75%) Motion Graphics
5 4 (4.60%) Graphic Design
5 4 (4.60%) Video Editing
5 4 (4.60%) Video\Live Streaming
6 3 (3.45%) Blog
6 3 (3.45%) Management Information System
7 2 (2.30%) Algorithms
7 2 (2.30%) Animation
7 2 (2.30%) Digital Signage
7 2 (2.30%) Enterprise Software
7 2 (2.30%) Low-Code
7 2 (2.30%) Marketing Technology
7 2 (2.30%) Photography
8 1 (1.15%) Product Ownership
8 1 (1.15%) Self-Motivation
8 1 (1.15%) Shadow IT
8 1 (1.15%) Virtual Reality
Operating Systems
1 6 (6.90%) Linux
2 5 (5.75%) Windows
3 2 (2.30%) Windows 10
Processes & Methodologies
1 21 (24.14%) Analytics
2 17 (19.54%) Digital Marketing
3 16 (18.39%) Project Management
4 15 (17.24%) Campaign Management
4 15 (17.24%) Stakeholder Management
5 14 (16.09%) Problem-Solving
6 13 (14.94%) User Experience
7 11 (12.64%) Storytelling
8 10 (11.49%) Actionable Insight
8 10 (11.49%) B2B
8 10 (11.49%) CRM
8 10 (11.49%) Data Analysis
8 10 (11.49%) Marketing Automation
9 9 (10.34%) Customer Service
9 9 (10.34%) Stakeholder Engagement
9 9 (10.34%) Strategic Planning
10 8 (9.20%) Marketing Strategy
11 7 (8.05%) Ad Operations
11 7 (8.05%) E-Commerce
12 6 (6.90%) Collaborative Working
Programming Languages
1 7 (8.05%) Python
2 5 (5.75%) SQL
3 2 (2.30%) JavaScript
3 2 (2.30%) PowerShell
4 1 (1.15%) MATLAB
4 1 (1.15%) R
Qualifications
1 12 (13.79%) Degree
2 3 (3.45%) DBS Check
2 3 (3.45%) Master's Degree
3 2 (2.30%) Computer Science Degree
4 1 (1.15%) ACCA
4 1 (1.15%) CIMA
4 1 (1.15%) ITIL Certification
4 1 (1.15%) PMI Certification
4 1 (1.15%) Postgraduate
Quality Assurance & Compliance
1 7 (8.05%) GDPR
2 6 (6.90%) Accessibility
3 3 (3.45%) QA
4 2 (2.30%) California Consumer Privacy Act
System Software
1 4 (4.60%) Active Directory
Systems Management
1 3 (3.45%) Microsoft Intune
2 2 (2.30%) Grafana
2 2 (2.30%) Kibana
2 2 (2.30%) Kubernetes
2 2 (2.30%) Systems Management Server (SMS)
3 1 (1.15%) Jamf Pro
Vendors
1 19 (21.84%) Google
2 16 (18.39%) Adobe
3 15 (17.24%) Microsoft
4 12 (13.79%) Facebook
5 10 (11.49%) Instagram
6 7 (8.05%) Salesforce
6 7 (8.05%) TikTok
6 7 (8.05%) YouTube
7 6 (6.90%) SAP
8 4 (4.60%) Twitter
9 2 (2.30%) OneTrust
9 2 (2.30%) Optimizely
9 2 (2.30%) Splunk
10 1 (1.15%) Avaya
10 1 (1.15%) Genesys
10 1 (1.15%) HubSpot
10 1 (1.15%) Marketo
10 1 (1.15%) Meraki
10 1 (1.15%) Screaming Frog
10 1 (1.15%) Zscaler