Period
to 8 August 2020

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 8 August 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > England
6 months to
8 Aug 2020
Same period 2019 Same period 2018
Rank 383 490 520
Rank change year-on-year +107 +30 -62
Contract jobs citing Social Media 138 349 374
As % of all contract jobs advertised in England 0.44% 0.42% 0.40%
As % of the Miscellaneous category 1.30% 1.32% 1.22%
Number of daily rates quoted 73 239 216
Median daily rate £363 £400 £375
Median daily rate % change year-on-year -9.38% +6.67% +7.14%
10th Percentile £221 £205 £136
90th Percentile £476 £550 £596
UK median daily rate £364 £400 £361
% change year-on-year -9.00% +10.73% +3.21%
Number of hourly rates quoted 25 16 23
Median hourly rate £37.00 £35.00 £34.00
Median hourly rate % change year-on-year +5.71% +2.94% +37.37%
10th Percentile £18.90 £13.05 £13.93
90th Percentile £47.75 £40.13 £46.36
UK median hourly rate £37.00 £35.00 £34.00
% change year-on-year +5.71% +2.94% +43.16%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Contract vacancies with a requirement for generic IT skills 10,608 26,537 30,758
As % of all contract IT jobs advertised in England 33.95% 31.93% 32.83%
Number of daily rates quoted 6,755 17,115 20,022
Median daily rate £500 £475 £475
Median daily rate % change year-on-year +5.26% - +5.56%
10th Percentile £263 £280 £275
90th Percentile £725 £675 £675
UK median daily rate £481 £475 £463
% change year-on-year +1.21% +2.70% +2.78%
Number of hourly rates quoted 461 947 956
Median hourly rate £34.00 £21.00 £21.50
Median hourly rate % change year-on-year +61.90% -2.33% +7.50%
10th Percentile £12.92 £11.66 £12.00
90th Percentile £52.50 £53.75 £50.62
Median hourly rate £31.61 £20.86 £21.50
% change year-on-year +51.57% -3.00% +7.50%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Social Media in England.

Daily rate trend for Social Media in England

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 8 August 2020.

Daily rate histogram for Social Media in England

Social Media
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Social Media in England.

Hourly rate trend for Social Media in England

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 8 August 2020.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 8 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +68 101 £344 -14.06% 30
Midlands +85 12 £377 -20.74% 8
West Midlands +60 12 £377 -22.77% 1
South East +144 10 £381 +12.96% 7
South West +88 7 £422 +14.83% 1
East of England +77 4 - - 8
North of England +111 3 £275 -35.29% 20
North West +78 2 - - 14
Yorkshire +67 1 £275 -38.89% 6
Social Media
UK

For the 6 months to 8 August 2020, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Social Media.

1 57 (41.30%) Marketing
2 30 (21.74%) Finance
3 29 (21.01%) Microsoft
4 27 (19.57%) Analytics
5 26 (18.84%) Digital Marketing
6 24 (17.39%) Degree
6 24 (17.39%) User Experience
7 22 (15.94%) Azure
7 22 (15.94%) Problem-Solving
8 21 (15.22%) Agile Software Development
9 20 (14.49%) Telecoms
10 19 (13.77%) Business Intelligence
10 19 (13.77%) Microsoft Office
10 19 (13.77%) Public Sector
11 18 (13.04%) Windows
11 18 (13.04%) Project Management
11 18 (13.04%) Programme Management
12 17 (12.32%) SAP
13 15 (10.87%) Manufacturing
13 15 (10.87%) Google
13 15 (10.87%) Microsoft Intune
13 15 (10.87%) Office 365
14 14 (10.14%) Windows 10
14 14 (10.14%) Electronics
14 14 (10.14%) DNS
15 13 (9.42%) Migration
15 13 (9.42%) SaaS
15 13 (9.42%) PaaS
15 13 (9.42%) Visualisation
16 12 (8.70%) Mobile Device Management

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (2.90%) Confluence
2 3 (2.17%) CMS
3 2 (1.45%) Apache
3 2 (1.45%) Apache Spark
3 2 (1.45%) SharePoint
4 1 (0.72%) Adobe Experience Manager
4 1 (0.72%) Apache Solr
4 1 (0.72%) NetWeaver
4 1 (0.72%) SAS
4 1 (0.72%) WebLogic
4 1 (0.72%) WordPress
Applications
1 19 (13.77%) Microsoft Office
2 8 (5.80%) Microsoft PowerPoint
3 7 (5.07%) Microsoft Excel
4 5 (3.62%) Photoshop
5 4 (2.90%) InDesign
6 3 (2.17%) Adobe After Effects
6 3 (2.17%) Adobe Creative Suite
6 3 (2.17%) Adobe Illustrator
7 2 (1.45%) Adobe Premiere
7 2 (1.45%) Camtasia
7 2 (1.45%) Chatbot
8 1 (0.72%) CINEMA 4D
8 1 (0.72%) Figma
8 1 (0.72%) InVision
8 1 (0.72%) Sketch
8 1 (0.72%) Spreadsheet
8 1 (0.72%) SPSS
8 1 (0.72%) Zeplin
Business Applications
1 5 (3.62%) Sprinklr
2 2 (1.45%) Eloqua
3 1 (0.72%) Adobe Campaign
3 1 (0.72%) nopCommerce
Cloud Services
1 22 (15.94%) Azure
2 15 (10.87%) Office 365
3 13 (9.42%) PaaS
3 13 (9.42%) SaaS
4 11 (7.97%) IaaS
5 9 (6.52%) Google Analytics
6 6 (4.35%) Power Platform
7 5 (3.62%) GCP
7 5 (3.62%) GitHub
8 3 (2.17%) AWS
8 3 (2.17%) Azure Active Directory
8 3 (2.17%) Google Sheets
9 2 (1.45%) Adobe Creative Cloud
9 2 (1.45%) AdWords
9 2 (1.45%) Google Drive
9 2 (1.45%) Google Tag Manager
9 2 (1.45%) Trello
10 1 (0.72%) Adobe Analytics
10 1 (0.72%) Dropbox
10 1 (0.72%) Yammer
Communications & Networking
1 14 (10.14%) DNS
2 12 (8.70%) Firewall
3 8 (5.80%) Wi-Fi
3 8 (5.80%) Wireless
4 7 (5.07%) Internet
5 6 (4.35%) 2G
5 6 (4.35%) 3G
5 6 (4.35%) 4G
6 5 (3.62%) 5G
6 5 (3.62%) Intranet
7 4 (2.90%) Broadband
7 4 (2.90%) DHCP
8 2 (1.45%) LAN
8 2 (1.45%) SMS
8 2 (1.45%) SNMP
8 2 (1.45%) SSH
8 2 (1.45%) TCP/IP
8 2 (1.45%) VPN
9 1 (0.72%) LTE
9 1 (0.72%) Wireshark
Database & Business Intelligence
1 6 (4.35%) Power BI
2 5 (3.62%) Big Data
3 3 (2.17%) Azure SQL Database
3 3 (2.17%) Data Lake
4 2 (1.45%) Apache Hive
4 2 (1.45%) Hadoop
4 2 (1.45%) MySQL
4 2 (1.45%) NoSQL
4 2 (1.45%) PostgreSQL
4 2 (1.45%) SAP HANA
4 2 (1.45%) SQL Server
5 1 (0.72%) Base SAS
5 1 (0.72%) Microsoft Analysis Services
5 1 (0.72%) Oracle OLAP
5 1 (0.72%) SAS Enterprise Guide
5 1 (0.72%) SQL Server 2008
5 1 (0.72%) SQL Server Analysis Services
5 1 (0.72%) SQL Server Integration Services
5 1 (0.72%) SQL Server Reporting Services
5 1 (0.72%) Text Mining
Development Applications
1 6 (4.35%) JIRA
2 2 (1.45%) CircleCI
2 2 (1.45%) Emacs
2 2 (1.45%) Visual Studio
3 1 (0.72%) Axure RP
3 1 (0.72%) Git (software)
3 1 (0.72%) HP UFT
3 1 (0.72%) ProC
3 1 (0.72%) SQL Server Management Studio (SSMS)
3 1 (0.72%) Subversion
3 1 (0.72%) Team Foundation Server
3 1 (0.72%) Toad
General
1 57 (41.30%) Marketing
2 30 (21.74%) Finance
3 20 (14.49%) Telecoms
4 19 (13.77%) Public Sector
5 15 (10.87%) Manufacturing
6 14 (10.14%) Electronics
7 10 (7.25%) Publishing
8 7 (5.07%) Legal
9 6 (4.35%) German Language
10 4 (2.90%) Banking
11 3 (2.17%) Retail
12 2 (1.45%) Advertising
12 2 (1.45%) French Language
12 2 (1.45%) Japanese Language
12 2 (1.45%) Law
12 2 (1.45%) Social Science
12 2 (1.45%) Spanish Language
13 1 (0.72%) Brand Awareness
13 1 (0.72%) Danish Language
13 1 (0.72%) Police
Job Titles
1 13 (9.42%) Office 365 Engineer
2 11 (7.97%) Analyst
3 10 (7.25%) Designer
3 10 (7.25%) Windows Engineer
4 6 (4.35%) Architect
4 6 (4.35%) Developer
4 6 (4.35%) User Experience Researcher
5 5 (3.62%) Consultant
5 5 (3.62%) Data Scientist
5 5 (3.62%) Network Engineer
6 4 (2.90%) Communications Officer
6 4 (2.90%) Content Designer
6 4 (2.90%) Marketing Manager
6 4 (2.90%) Performance Analyst
6 4 (2.90%) Programme Manager
6 4 (2.90%) Project Manager
6 4 (2.90%) Senior Analyst
6 4 (2.90%) User Researcher
6 4 (2.90%) Wireless Engineer
6 4 (2.90%) Wireless Network Engineer
Libraries, Frameworks & Software Standards
1 11 (7.97%) Velocity
2 8 (5.80%) HTML
3 6 (4.35%) React
4 5 (3.62%) CSS
5 3 (2.17%) HTML5
6 2 (1.45%) Django
6 2 (1.45%) JSON
6 2 (1.45%) LAMP
6 2 (1.45%) Memcached
6 2 (1.45%) React Native
6 2 (1.45%) scikit-learn
6 2 (1.45%) TensorFlow
6 2 (1.45%) Web Services
6 2 (1.45%) XML
7 1 (0.72%) Framer.js
7 1 (0.72%) GraphQL
7 1 (0.72%) Lambda Expressions
7 1 (0.72%) SAP Basis
7 1 (0.72%) Seaborn
7 1 (0.72%) Spring
Miscellaneous
1 24 (17.39%) User Experience
2 12 (8.70%) Analytical Skills
3 6 (4.35%) Algorithms
4 5 (3.62%) Blog
5 4 (2.90%) Digital Media
6 3 (2.17%) Animation
6 3 (2.17%) Graphic Design
6 3 (2.17%) Internet of Things
6 3 (2.17%) Management Information System
6 3 (2.17%) Self-Motivation
7 2 (1.45%) CCTV
7 2 (1.45%) Data Centre
7 2 (1.45%) IVR
7 2 (1.45%) Mobile App
7 2 (1.45%) Public Cloud
7 2 (1.45%) Video Conferencing
7 2 (1.45%) Video Editing
8 1 (0.72%) Cyberthreat
8 1 (0.72%) Enterprise Software
8 1 (0.72%) FMCG
Operating Systems
1 18 (13.04%) Windows
2 14 (10.14%) Windows 10
3 3 (2.17%) Android
3 3 (2.17%) Linux
3 3 (2.17%) Unix
4 2 (1.45%) Apple iOS
4 2 (1.45%) Windows Mobile
5 1 (0.72%) Mac OS
5 1 (0.72%) Solaris
Processes & Methodologies
1 27 (19.57%) Analytics
2 26 (18.84%) Digital Marketing
3 22 (15.94%) Problem-Solving
4 21 (15.22%) Agile Software Development
5 19 (13.77%) Business Intelligence
6 18 (13.04%) Programme Management
6 18 (13.04%) Project Management
7 13 (9.42%) Migration
7 13 (9.42%) Visualisation
8 12 (8.70%) Computer Science
8 12 (8.70%) Mobile Device Management
9 11 (7.97%) Data Science
9 11 (7.97%) Remediation Plan
10 10 (7.25%) E-Discovery
11 9 (6.52%) Content Strategy
11 9 (6.52%) Copywriting
11 9 (6.52%) Personalization
11 9 (6.52%) SEO
12 8 (5.80%) Content Management
12 8 (5.80%) Scrum
Programming Languages
1 12 (8.70%) Python
2 11 (7.97%) SQL
3 8 (5.80%) JavaScript
4 5 (3.62%) PHP
5 3 (2.17%) Java
5 3 (2.17%) R
6 2 (1.45%) C
6 2 (1.45%) Perl
7 1 (0.72%) ABAP
7 1 (0.72%) C#
7 1 (0.72%) C++
7 1 (0.72%) Data Analysis Expressions (DAX)
7 1 (0.72%) PowerShell
7 1 (0.72%) PROC SQL
7 1 (0.72%) SAS Macro
7 1 (0.72%) T-SQL
7 1 (0.72%) VB
7 1 (0.72%) VBA
Qualifications
1 24 (17.39%) Degree
2 9 (6.52%) Security Cleared
3 7 (5.07%) SC Cleared
4 3 (2.17%) Computer Science Degree
5 2 (1.45%) PhD
6 1 (0.72%) Master's Degree
Quality Assurance & Compliance
1 12 (8.70%) GDPR
2 2 (1.45%) QA
2 2 (1.45%) SLA
3 1 (0.72%) Actionable Recommendations
3 1 (0.72%) WCAG
System Software
1 5 (3.62%) Active Directory
2 2 (1.45%) Squid
3 1 (0.72%) Oracle RAC
3 1 (0.72%) Virtual Machines
Systems Management
1 15 (10.87%) Microsoft Intune
2 2 (1.45%) SCCM
2 2 (1.45%) Single Sign-On
3 1 (0.72%) AirWatch
3 1 (0.72%) HP Quality Center
3 1 (0.72%) Oracle Enterprise Manager
Vendors
1 29 (21.01%) Microsoft
2 17 (12.32%) SAP
3 15 (10.87%) Google
4 12 (8.70%) Adobe
5 4 (2.90%) Facebook
5 4 (2.90%) Tableau
5 4 (2.90%) Twitter
5 4 (2.90%) YouTube
6 3 (2.17%) Instagram
7 2 (1.45%) Mitel
7 2 (1.45%) Oracle
7 2 (1.45%) Salesforce.com
7 2 (1.45%) Samsung
8 1 (0.72%) Brandwatch
8 1 (0.72%) CA
8 1 (0.72%) CommVault
8 1 (0.72%) HP
8 1 (0.72%) Ivanti
8 1 (0.72%) Pega
8 1 (0.72%) Teradata