Period
to 2 April 2020

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 2 April 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > England
6 months to
2 Apr 2020
Same period 2019 Same period 2018
Rank 423 504 475
Rank change year-on-year +81 -29 -36
Contract jobs citing Social Media 234 355 443
As % of all contract jobs advertised in England 0.42% 0.40% 0.47%
As % of the Miscellaneous category 1.30% 1.25% 1.45%
Number of daily rates quoted 160 200 269
Median daily rate £375 £375 £360
Median daily rate % change year-on-year - +4.17% +2.86%
10th Percentile £162 £163 £158
90th Percentile £526 £538 £623
UK median daily rate £386 £375 £355
% change year-on-year +2.80% +5.63% +1.43%
Number of hourly rates quoted 20 33 27
Median hourly rate £27.00 £33.50 £35.00
Median hourly rate % change year-on-year -19.40% -4.29% +6.06%
10th Percentile £13.05 £20.93 £19.10
90th Percentile £52.25 £39.70 £48.35
UK median hourly rate £27.00 £33.50 £35.00
% change year-on-year -19.40% -4.29% +6.06%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Contract vacancies with a requirement for generic IT skills 17,946 28,299 30,601
As % of all contract IT jobs advertised in England 32.23% 32.12% 32.80%
Number of daily rates quoted 11,334 18,538 20,258
Median daily rate £475 £475 £463
Median daily rate % change year-on-year - +2.65% +5.17%
10th Percentile £250 £281 £268
90th Percentile £675 £673 £663
UK median daily rate £475 £475 £450
% change year-on-year - +5.56% +5.88%
Number of hourly rates quoted 846 902 940
Median hourly rate £24.70 £21.00 £21.77
Median hourly rate % change year-on-year +17.62% -3.51% +8.83%
10th Percentile £12.47 £12.00 £11.80
90th Percentile £52.50 £50.00 £50.03
Median hourly rate £25.50 £21.00 £21.50
% change year-on-year +21.43% -2.33% +8.19%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Social Media in England.

Daily rate trend for Social Media in England

Social Media
Daily Rate Histogram in England

Daily rate distribution for jobs citing Social Media in England over the 6 months to 2 April 2020.

Daily rate histogram for Social Media in England

Social Media
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Social Media in England.

Hourly rate trend for Social Media in England

Social Media
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Social Media in England over the 6 months to 2 April 2020.

Hourly rate histogram for Social Media in England

Social Media
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the England region over the 6 months to 2 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +89 163 £370 -7.50% 46
South East +56 26 £225 -35.71% 18
North of England +91 20 £375 +33.33% 44
North West +43 12 £375 - 38
South West +25 11 £419 +11.60% 9
Midlands +52 8 £400 -11.11% 4
Yorkshire +47 7 £425 +54.55% 3
East of England +24 6 £563 +172.40% 9
West Midlands +42 5 £331 -26.39% 2
East Midlands +28 3 £500 - 2
North East +23 1 £325 -51.85% 3
Social Media
UK

For the 6 months to 2 April 2020, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Social Media.

1 98 (41.88%) Marketing
2 42 (17.95%) Digital Marketing
3 41 (17.52%) Analytics
4 37 (15.81%) Finance
5 36 (15.38%) Microsoft
6 33 (14.10%) Adobe
7 30 (12.82%) HTML
8 29 (12.39%) Problem-Solving
9 27 (11.54%) Degree
9 27 (11.54%) Agile Software Development
10 25 (10.68%) SEO
11 24 (10.26%) Windows
12 23 (9.83%) Publishing
13 22 (9.40%) Legal
13 22 (9.40%) Microsoft Office
13 22 (9.40%) Public Sector
14 21 (8.97%) Copywriting
14 21 (8.97%) Office 365
15 20 (8.55%) User Experience
15 20 (8.55%) Google
15 20 (8.55%) CSS
16 19 (8.12%) Photoshop
16 19 (8.12%) Telecoms
16 19 (8.12%) Facebook
16 19 (8.12%) Machine Learning
16 19 (8.12%) Azure
17 18 (7.69%) Analytical Skills
17 18 (7.69%) SAP
17 18 (7.69%) Programme Management
18 17 (7.26%) Python

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (6.41%) CMS
2 10 (4.27%) Apache Spark
3 5 (2.14%) Jupyter
3 5 (2.14%) SharePoint
4 3 (1.28%) Confluence
4 3 (1.28%) Drupal
4 3 (1.28%) WordPress
5 2 (0.85%) Adobe Experience Manager
6 1 (0.43%) Apache Solr
6 1 (0.43%) IIS
6 1 (0.43%) NetWeaver
6 1 (0.43%) Sitecore CMS
6 1 (0.43%) Skype for Business
6 1 (0.43%) WebLogic
Applications
1 22 (9.40%) Microsoft Office
2 19 (8.12%) Photoshop
3 12 (5.13%) Adobe Creative Suite
4 11 (4.70%) InDesign
5 10 (4.27%) Adobe Illustrator
5 10 (4.27%) Microsoft Excel
6 8 (3.42%) Microsoft PowerPoint
7 7 (2.99%) Adobe After Effects
8 6 (2.56%) Sketch
9 3 (1.28%) Adobe Premiere
10 2 (0.85%) Camtasia
10 2 (0.85%) InVision
11 1 (0.43%) CINEMA 4D
11 1 (0.43%) Figma
11 1 (0.43%) Inkscape
Business Applications
1 11 (4.70%) Sprinklr
2 2 (0.85%) Magento
3 1 (0.43%) Adobe Campaign
3 1 (0.43%) Dynamics CRM
3 1 (0.43%) Eloqua
3 1 (0.43%) Salesforce.com CRM
3 1 (0.43%) WebTrends
Cloud Services
1 21 (8.97%) Office 365
2 19 (8.12%) Azure
3 17 (7.26%) SaaS
4 15 (6.41%) IaaS
4 15 (6.41%) PaaS
5 10 (4.27%) GCP
6 9 (3.85%) GitHub
7 8 (3.42%) Google Analytics
8 5 (2.14%) Adobe Creative Cloud
8 5 (2.14%) Cloud Computing
9 4 (1.71%) Adobe Analytics
9 4 (1.71%) AdWords
9 4 (1.71%) AWS
10 3 (1.28%) Azure Active Directory
10 3 (1.28%) Yammer
11 2 (0.85%) Dropbox
11 2 (0.85%) Power Platform
12 1 (0.43%) Dynamics 365
12 1 (0.43%) Google Drive
12 1 (0.43%) GoToWebinar
Communications & Networking
1 15 (6.41%) DNS
1 15 (6.41%) Firewall
2 14 (5.98%) Intranet
3 8 (3.42%) Internet
4 7 (2.99%) Wi-Fi
5 5 (2.14%) 2G
5 5 (2.14%) 3G
5 5 (2.14%) 4G
5 5 (2.14%) Wireless
6 4 (1.71%) TCP/IP
7 3 (1.28%) 3GPP
7 3 (1.28%) BGP
7 3 (1.28%) GSM
7 3 (1.28%) MPLS
7 3 (1.28%) OpenFlow
7 3 (1.28%) OSPF
7 3 (1.28%) Radio Access Network
7 3 (1.28%) UMTS
7 3 (1.28%) VoLTE
7 3 (1.28%) Wireshark
Database & Business Intelligence
1 13 (5.56%) Big Data
2 10 (4.27%) Data Lake
2 10 (4.27%) Hadoop
2 10 (4.27%) NoSQL
2 10 (4.27%) PostgreSQL
3 2 (0.85%) Power BI
3 2 (0.85%) SAP HANA
4 1 (0.43%) Data Mining
4 1 (0.43%) Geospatial Data
4 1 (0.43%) Oracle Database
4 1 (0.43%) Oracle Database 10g
4 1 (0.43%) Oracle Database 12c
4 1 (0.43%) SQL Server
Development Applications
1 8 (3.42%) CircleCI
2 5 (2.14%) JIRA
3 4 (1.71%) Jenkins
4 3 (1.28%) Dreamweaver
4 3 (1.28%) Mercurial
5 2 (0.85%) Git (software)
5 2 (0.85%) Team Foundation Server
5 2 (0.85%) TeamCity
6 1 (0.43%) Clang
General
1 98 (41.88%) Marketing
2 37 (15.81%) Finance
3 23 (9.83%) Publishing
4 22 (9.40%) Legal
4 22 (9.40%) Public Sector
5 19 (8.12%) Telecoms
6 16 (6.84%) Electronics
7 14 (5.98%) Manufacturing
8 11 (4.70%) Advertising
9 10 (4.27%) Retail
10 5 (2.14%) Local Government
10 5 (2.14%) Spanish Language
11 4 (1.71%) Banking
11 4 (1.71%) Brand Awareness
11 4 (1.71%) Games
12 2 (0.85%) French Language
12 2 (0.85%) Portuguese Language
13 1 (0.43%) Automotive
13 1 (0.43%) Billing
13 1 (0.43%) Pharmaceutical
Job Titles
1 32 (13.68%) Designer
2 19 (8.12%) Analyst
3 15 (6.41%) Social Media Manager
4 14 (5.98%) Developer
4 14 (5.98%) Office 365 Engineer
4 14 (5.98%) Windows Engineer
5 12 (5.13%) Consultant
6 11 (4.70%) Data Scientist
7 10 (4.27%) Content Designer
7 10 (4.27%) Marketing Manager
8 8 (3.42%) Architect
8 8 (3.42%) Communications Manager
8 8 (3.42%) Digital Designer
8 8 (3.42%) Graphic Designer
9 7 (2.99%) Junior
9 7 (2.99%) Network Engineer
10 6 (2.56%) Senior Manager
11 5 (2.14%) Communications Officer
11 5 (2.14%) Recruitment Consultant
11 5 (2.14%) UX Designer
Libraries, Frameworks & Software Standards
1 30 (12.82%) HTML
2 20 (8.55%) CSS
3 15 (6.41%) Velocity
4 14 (5.98%) TensorFlow
5 11 (4.70%) XML
6 10 (4.27%) Django
6 10 (4.27%) HTML5
6 10 (4.27%) Natural Language Processing
6 10 (4.27%) scikit-learn
7 7 (2.99%) Web Services
8 6 (2.56%) React
9 5 (2.14%) CSS3
10 4 (1.71%) .NET
10 4 (1.71%) Flash
11 3 (1.28%) GraphQL
11 3 (1.28%) Unity (Game Engine)
12 2 (0.85%) .NET Core
12 2 (0.85%) AngularJS
12 2 (0.85%) React Native
12 2 (0.85%) Vue.js
Miscellaneous
1 20 (8.55%) User Experience
2 18 (7.69%) Analytical Skills
3 12 (5.13%) Blog
4 10 (4.27%) Algorithms
4 10 (4.27%) Graphic Design
5 9 (3.85%) Mobile App
6 6 (2.56%) Digital Media
6 6 (2.56%) Photography
7 5 (2.14%) Animation
8 4 (1.71%) Data Centre
8 4 (1.71%) Management Information System
8 4 (1.71%) Self-Motivation
9 3 (1.28%) FMCG
9 3 (1.28%) Internet of Things
9 3 (1.28%) Motion Graphics
9 3 (1.28%) Replication
10 2 (0.85%) Enterprise Software
10 2 (0.85%) PMI
10 2 (0.85%) Video Conferencing
10 2 (0.85%) Virtual Team
Operating Systems
1 24 (10.26%) Windows
2 15 (6.41%) Windows 10
3 9 (3.85%) Android
4 7 (2.99%) Apple iOS
5 2 (0.85%) Windows Mobile
6 1 (0.43%) Mac OS
6 1 (0.43%) Solaris
Processes & Methodologies
1 42 (17.95%) Digital Marketing
2 41 (17.52%) Analytics
3 29 (12.39%) Problem-Solving
4 27 (11.54%) Agile Software Development
5 25 (10.68%) SEO
6 21 (8.97%) Copywriting
7 19 (8.12%) Machine Learning
8 18 (7.69%) Programme Management
9 17 (7.26%) Business Intelligence
9 17 (7.26%) Data Science
9 17 (7.26%) Migration
10 16 (6.84%) Stakeholder Management
10 16 (6.84%) Time Management
11 15 (6.41%) Web Development
12 14 (5.98%) Mobile Device Management
12 14 (5.98%) Personalization
12 14 (5.98%) Remediation Plan
13 13 (5.56%) B2B
13 13 (5.56%) Content Writing
13 13 (5.56%) E-Discovery
Programming Languages
1 17 (7.26%) Python
2 13 (5.56%) JavaScript
3 10 (4.27%) PHP
4 6 (2.56%) C++
4 6 (2.56%) Java
5 5 (2.14%) SQL
6 4 (1.71%) ES6
7 3 (1.28%) C
7 3 (1.28%) C#
7 3 (1.28%) PowerShell
8 2 (0.85%) ES7
8 2 (0.85%) Objective-C
8 2 (0.85%) R
8 2 (0.85%) TypeScript
9 1 (0.43%) ABAP
9 1 (0.43%) Haskell
Qualifications
1 27 (11.54%) Degree
2 8 (3.42%) Security Cleared
3 5 (2.14%) SC Cleared
4 4 (1.71%) Master's Degree
5 2 (0.85%) Computer Science Degree
5 2 (0.85%) PMI Certification
5 2 (0.85%) PMP
6 1 (0.43%) BC Cleared
6 1 (0.43%) BPSS Clearance
6 1 (0.43%) CISM
6 1 (0.43%) CISSP
6 1 (0.43%) DBS Check
6 1 (0.43%) ITIL Certification
6 1 (0.43%) MBA
6 1 (0.43%) TOGAF Certification
Quality Assurance & Compliance
1 16 (6.84%) GDPR
2 7 (2.99%) QA
3 4 (1.71%) SLA
4 1 (0.43%) Actionable Recommendations
4 1 (0.43%) PCI DSS
4 1 (0.43%) WCAG
System Software
1 4 (1.71%) Active Directory
2 1 (0.43%) Docker
2 1 (0.43%) Oracle RAC
2 1 (0.43%) VMware Infrastructure
Systems Management
1 17 (7.26%) Microsoft Intune
2 2 (0.85%) Ansible
2 2 (0.85%) SCCM
2 2 (0.85%) Single Sign-On
3 1 (0.43%) AirWatch
3 1 (0.43%) Kubernetes
3 1 (0.43%) Oracle Enterprise Manager
Vendors
1 36 (15.38%) Microsoft
2 33 (14.10%) Adobe
3 20 (8.55%) Google
4 19 (8.12%) Facebook
5 18 (7.69%) SAP
6 17 (7.26%) Twitter
7 10 (4.27%) Instagram
8 9 (3.85%) YouTube
9 5 (2.14%) Tableau
10 3 (1.28%) Cadence
10 3 (1.28%) Spredfast
11 2 (0.85%) Apple
11 2 (0.85%) Brandwatch
11 2 (0.85%) Hootsuite
11 2 (0.85%) HubSpot
11 2 (0.85%) Omniture
11 2 (0.85%) Oracle
11 2 (0.85%) Salesforce.com
11 2 (0.85%) Samsung
11 2 (0.85%) Tealium