25 of 25 Customer Segmentation Jobs in the South East

business outcomes, revenue generation, and strategic decision-making. Provide strategic advisory services on data monetisation, analytics strategy, and competitive intelligence. Oversee the design and implementation of commercial analytics platforms, customer segmentation models, and revenue optimisation algorithms. Business Leadership & Team Development: Lead cross-functional teams combining data scientists, data engineers, and domain experts. Drive a culture of commercial awareness … understanding of data science methodologies, statistical analysis, machine learning algorithms, and analytics platforms (Python, SQL, vector stores and graphs, Power BI, Looker). Experience with commercial analytics tools and customer data platforms. ● Client Engagement: Proven experience engaging with senior executives, delivering data science strategies to business stakeholders, and managing commercial analytics projects. Strong presentation and communication skills for non More ❯

eCommerce platform, mobile app, and 300+ retail stores, this is your chance to join an exciting team. As Principal Data Scientist, you’ll lead the data science function, supporting customer understanding, marketing effectiveness, and personalisation. From optimising campaign performance to driving loyalty and segmentation strategies, you’ll help put data at the heart of every customer interaction. … The Role: Lead, mentor, and grow a team of Data Scientists and Analysts focused on customer and marketing use cases. Build and deploy models that support personalisation, customer segmentation, lifetime value prediction, churn prevention, and marketing attribution. Partner closely with CRM, Digital Marketing, and eCommerce teams to deliver data-driven improvements across the customer journey. Leverage … advanced analytics to understand customer behaviour and optimise marketing spend and engagement. Ensure data quality and scalable infrastructure for marketing and customer data. Drive innovation by staying ahead of AI/ML trends in retail and customer analytics. Requirements: 5+ years' experience in Data Science, with a strong focus on customer or marketing analytics. Proven experience More ❯

commerce, such as product feed management and bid optimization based on real-time data. Apply advanced data modelling techniques to identify key data aspects and categorise information effectively (e.g., customer names as strings, income/purchase as metrics, premium customer as a category). Collaborate with stakeholders to identify user pain points through quantitative and qualitative data, formulate … hypotheses, and recommend actions to improve customer experience and web performance. Create comprehensive reports on data availability and enhance the presentation of availability information to customers. Utilize machine learning libraries for attribution and propensity modelling. Mentor junior data engineers and contribute to the overall data strategy. Qualifications Extensive experience as a Data Engineer, with a strong background in data … Google Marketing Products integration, including Google Analytics, CM360, SA360, and DV360. Experience with attribution modelling and propensity modelling. Understanding of paid media campaign insights and optimization. Proven ability in customer segmentation, profiling and activation. Collaborate with marketing teams to design and implement targeted customer segmentation and activation strategies. Google Cloud Certified Professional Data Engineer certification is More ❯

in using data to drive business decisions, working closely with product managers, engineers, and senior stakeholders (including the CFO ). You'll be uncovering insights that fuel product development, customer growth, and commercial strategy. What you'll do: Lead analytical deep-dives to identify trends, opportunities, and areas for optimisation Deliver clear, actionable insights that influence high-level business … decisions Projects may include customer segmentation, cohort analysis, CLV modelling, pricing strategy, and product funnel performance Present findings to senior stakeholders and help define next steps Improve profitability and efficiency across user journeys - both customer and partner side ⚙️ Tools & Environment: SQL , Redshift , Looker Collaborative product-focused teams, embedded in a modern data stack What we're looking More ❯

of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate will be results-driven, with a … strong understanding of CRM tools, data analysis, and customer-centric marketing. Key Responsibilities : CRM Management : Develop and execute CRM strategies to enhance customer engagement, increase retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor … nurture leads. Track performance metrics, analyse results, and optimize future campaigns based on data-driven insights. Loyalty Programs : Plan, implement, and oversee the company’s loyalty programs to increase customer retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall More ❯

while also playing a pivotal role in managing our website content (via a CMS). You’ll be the go-to for all things Klaviyo - building, deploying and optimising customer communications. At the same time, you’ll support the digital team by managing campaign landing pages and keeping our website content up to date. This role also carries a … strategist, email geek, and digital problem-solver, then this role was made for you. Key Responsibilities: CRM & Email Marketing (70%) Own day-to-day Klaviyo management: campaign planning, build, segmentation, automation, testing, and reporting. Architect and optimise lifecycle flows (welcome, browse/basket abandonment, post-purchase, loyalty, and more). Build advanced customer segmentation and personalisation strategies … data regulations. CRO, UX and Performance Insights (20%) Marry CRM data with wider insights (GA4, Hotjar, onsite journeys) to help drive smarter digital marketing. Spot friction points in the customer journey and collaborate on solutions to boost conversion and retention. Content Management (10%) Review all content deployment once live on website to ensure it is correct, on brand. Work More ❯

Insights Analyst Do you have a passion for transforming data into actionable insights? Does continuous improvement drive you? We are seeking an Insight Analyst to provide comprehensive business, customer and operational intelligence for our client. You will conduct customer segmentation studies and undertake detailed analytical projects to enhance service delivery and maintain a customer-centric approach. … You will become part of a 15-strong analytics team that delivers performance reporting, customer intelligence, business analysis and research services. This 12-month fixed-term position requires substantial experience in insight generation and data analytics. You must demonstrate proficiency in applying analytical methodologies and processing complex datasets. Strong analytical thinking and superior written and verbal communication abilities are More ❯

Insight Analyst Do you have a passion for transforming data into actionable insights? Does continuous improvement drive you? We are seeking an Insight Analyst to provide comprehensive business, customer and operational intelligence for our client. You will conduct customer segmentation studies and undertake detailed analytical projects to enhance service delivery and maintain a customer-centric approach. … You will become part of a 15-strong analytics team that delivers performance reporting, customer intelligence, business analysis and research services. This 12-month fixed-term position requires substantial experience in insight generation and data analytics. You must demonstrate proficiency in applying analytical methodologies and processing complex datasets. Strong analytical thinking and superior written and verbal communication abilities are More ❯

across our marketplace is essential. The Senior CRM Manager will be key to deepening funnel engagement and boosting lifetime value through targeted strategies across email, SMS, and WhatsApp - refining segmentation, shaping personalised journeys, and building loyalty that drives repeat behaviour. This role sits at the core of our growth strategy, powering better retention, relevance, and repeatability across our three … customer segments: Trade Ecommerce, DIY Ecommerce, and MaterialsPro. Reporting to the CEO and embedded in the marketing team, you'll own the customer contact strategy - leading lifecycle comms that turn user insight into high-impact campaigns and go-to-market plans. You’ll drive product-led messaging across both customer and supplier sides, fuelling engagement and long … be confident distilling complexity into clear, compelling narratives. Your work will be critical to scaling adoption of our procurement engine and reinforcing our edge on price, speed, and amazing customer service. What you’ll do ● Lead the end-to-end CRM strategy - developing lifecycle communications that deepen engagement, drive order fulfillment, and build long-term value ● Deliver multi-channel More ❯

CRM Specialist to join the team of a growing Henley based B2C business. Youll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value. Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life. Key Responsibilities … Develop and execute the global CRM strategy and customer lifecycle communications. Lead the design, launch, and optimisation of our first loyalty programme. Manage the email marketing calendar, including campaign planning and A/B testing. Identify data opportunities for deeper customer segmentation and personalisation. Collaborate with internal teams and agencies on CRM and data integration projects. Analyse More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯