Paid Media
- Hiring Organisation
- Matchtech
- Location
- Scarborough, North Yorkshire, United Kingdom
- Employment Type
- Full-Time
- Salary
- Salary negotiable
against KPIs (ROAS, CPA, CTR, CPC) Support a structured testing roadmap across audiences, creatives, placements and landing pages Pull insights using platform dashboards and Google Analytics (GA4/GA360) and contribute to weekly/monthly reporting Stay up to date with platform changes (Pixel/Conversions API), new ad formats … Manager and TikTok Ads Manager Strong numerical and analytical ability with e-commerce metrics (ROAS, CPA, conversion rate, ROI) Confident in Excel/Google Sheets (pivot tables, analysis, reporting) Familiarity with GA4 (or GA360) and performance tracking Strong ad copywriting and a good eye for short-form creative that converts ...