user needs and context through research insights. Defining UX goals and principles based on research findings. Applying human factors knowledge, such as Hick's Law and Fitt's Law, to optimize interactions. Designing the user experience architecture, including functions, information, and interactions. Developing navigation pathways and content organization strategies. Considering … decisions. Ability to translate research findings into UX goals, principles, and service improvements. Knowledge of human factors and interaction design principles, including Hick's Law and Fitt's Law. Experience creating information architecture, user journeys, user flows, wireframes, and interaction designs. Strong understanding of navigation design and content organisation strategies. ...