Lifecycle Marketing Manager
- Hiring Organisation
- Kolsquare | B CorpTM
- Location
- Luton, Bedfordshire, UK
- Employment Type
- Full-time
funnel thought-leadership content to bottom-of-funnel conversion campaigns. Your scope covers all lifecycle and email campaigns, including newsletters, nurturing flows, lead generation campaigns, event invitations, product updates, personalized outbound activations, and more. You'll work cross-functionally with Growth, Digital, Content, Product Marketing, Field Marketing, Sales … manage automated workflows in HubSpot across customer lifecycle stages. Create and optimize email sequences tailored to personas, industries, and intent levels. Deliver newsletters, lead-generation campaigns, event invitations, product updates and other email communications with local variations when relevant. Partner with the Growth Manager on segmentation, scoring ...