Head of Direct Marketing & CRM
- Hiring Organisation
- Lendable
- Location
- London, United Kingdom
- Salary
- £ 80 K
product depth to back it up.We’re looking for a Head of Direct Marketing & CRM to own the channel end-to-end: creative, sends, logistics, offers, and reporting, but also the analytical core that makes it work, building the response model and sourcing the data pipeline and user-data enrichment … size, forecast and defend a channel on unit economics and LTV, not volumeComfortable running the operational side: creative briefs, print/mail production, logistics and vendor managementStrong grasp of targeting and measurement: segmentation, holdouts, incrementality testing, attributionA commercial communicator who can earn the trust of finance, data, product and engineeringDemonstrable ...