Transformation Lead / Martech
- Hiring Organisation
- MRJ Recruitment
- Location
- Manchester Area, United Kingdom
What you’ll be doing Assess the current customer communications and MarTech landscape. Identify existing capabilities, dependencies, limitations and continuity risks. Gather requirements across Marketing, Technology, Data, Product and Operations. Map the as-is environment and define the future-state capabilities. Determine how customer data, identity and consent should … support communications. Define requirements across marketing automation, transactional communications, journey orchestration, segmentation and personalisation. Lead the RFI/RFP and vendor-evaluation process. Coordinate demonstrations, technical assessments and proof-of-concepts. Evaluate platforms against capability, architecture, integrations, data, security, scalability, cost and implementation complexity. Produce a clear, evidence ...