Marketing Automation Jobs

Marketing Automation
UK

The table below provides summary statistics for permanent job vacancies requiring Marketing Automation skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Automation over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 611 864 843
Rank change year-on-year +253 -21 +164
Permanent jobs citing Marketing Automation 98 48 119
As % of all permanent jobs advertised in the UK 0.18% 0.046% 0.12%
As % of the Processes & Methodologies category 0.19% 0.055% 0.13%
Number of salaries quoted 37 44 65
10th Percentile £31,500 £31,250 £45,000
25th Percentile £36,250 £32,500 £52,500
Median annual salary (50th Percentile) £37,500 £50,250 £65,000
Median % change year-on-year -25.37% -22.69% +8.33%
75th Percentile £56,250 £63,750 £85,000
90th Percentile £70,000 £86,750 £100,000
UK excluding London median annual salary £37,500 £45,001 £56,250
% change year-on-year -16.67% -20.00% +17.19%

All Process and Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,902 86,889 92,846
As % of all permanent jobs advertised in the UK 93.67% 84.13% 95.56%
Number of salaries quoted 25,611 60,763 54,796
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,443 £55,000 £60,899
Median % change year-on-year +4.44% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,574 £50,000 £55,000
% change year-on-year +3.15% -9.09% +4.76%

Marketing Automation
Job Vacancy Trend

Job postings citing Marketing Automation as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Automation in the UK

Marketing Automation
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Automation.

Salary trend for Marketing Automation in the UK

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 30 May 2025.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +208 98 £37,500 -25.37% 671
UK excluding London +236 71 £37,500 -16.67% 645
South East +113 29 £40,000 -38.46% 206
London +122 27 £65,000 +15.56% 121
North of England +55 21 £37,500 +7.14% 133
Work from Home +120 19 £40,000 -11.11% 469
Midlands +98 16 £52,500 -23.64% 115
Yorkshire +69 16 £37,500 +7.14% 57
West Midlands +64 8 £52,500 -43.24% 60
East Midlands +52 8 £52,500 +16.67% 47
South West +107 5 £25,500 -51.43% 70
North West +3 5 £33,000 -30.53% 61

Marketing Automation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (28.57%) CMS
2 7 (7.14%) WordPress
3 1 (1.02%) Drupal
3 1 (1.02%) SAS
Applications
1 12 (12.24%) Microsoft Excel
2 7 (7.14%) Microsoft Office
3 2 (2.04%) Adobe Creative Suite
3 2 (2.04%) Adobe Illustrator
3 2 (2.04%) Microsoft Project
3 2 (2.04%) Photoshop
Business Applications
1 12 (12.24%) Dynamics CRM
2 9 (9.18%) Magento
2 9 (9.18%) NetSuite
2 9 (9.18%) Payment Gateway
3 2 (2.04%) Adobe Campaign
Cloud Services
1 29 (29.59%) SaaS
2 19 (19.39%) Azure
2 19 (19.39%) iPaaS
2 19 (19.39%) PaaS
3 15 (15.31%) Google Analytics
4 11 (11.22%) Power Platform
5 10 (10.20%) Dynamics 365
6 9 (9.18%) Google Ads
6 9 (9.18%) Salesforce Commerce Cloud
7 7 (7.14%) Power Automate
7 7 (7.14%) PowerApps
8 3 (3.06%) Canva
8 3 (3.06%) Google Data Studio
9 2 (2.04%) Algolia
9 2 (2.04%) FinancialForce
9 2 (2.04%) MailChimp
9 2 (2.04%) Microsoft 365
9 2 (2.04%) Smartsheet
9 2 (2.04%) Storyblok
10 1 (1.02%) Google Tag Manager
Communications & Networking
1 9 (9.18%) Internet
1 9 (9.18%) SMS
2 7 (7.14%) Intranet
Database & Business Intelligence
1 9 (9.18%) MySQL
2 7 (7.14%) SQL Server
3 6 (6.12%) SQL Server Reporting Services
4 5 (5.10%) Power BI
5 2 (2.04%) Tableau
Development Applications
1 2 (2.04%) JIRA
2 1 (1.02%) Visual Website Optimizer
General
1 98 (100.00%) Marketing
2 55 (56.12%) Analytical Skills
3 52 (53.06%) Social Skills
4 44 (44.90%) Finance
5 24 (24.49%) Organisational Skills
6 23 (23.47%) Legal
6 23 (23.47%) Presentation Skills
7 7 (7.14%) Automotive
8 6 (6.12%) Brand Awareness
8 6 (6.12%) Public Sector
9 5 (5.10%) Inclusion and Diversity
10 4 (4.08%) Advertising
11 3 (3.06%) Pharmaceutical
12 2 (2.04%) Military
12 2 (2.04%) Multimedia
13 1 (1.02%) Retail
Job Titles
1 24 (24.49%) Marketing Manager
2 22 (22.45%) Architect
3 19 (19.39%) Applications Architect
3 19 (19.39%) IT Architect
4 13 (13.27%) CRM Executive
4 13 (13.27%) Senior
5 11 (11.22%) Developer
6 9 (9.18%) Magento Developer
6 9 (9.18%) Senior Developer
6 9 (9.18%) Senior Magento Developer
7 8 (8.16%) Operations Manager
8 7 (7.14%) Product Manager
8 7 (7.14%) Product Marketing Manager
9 4 (4.08%) Digital Marketing Manager
10 3 (3.06%) Head of Digital
10 3 (3.06%) Marketing Executive
11 2 (2.04%) Cloud Developer
11 2 (2.04%) CRM Architect
11 2 (2.04%) Insight Analyst
11 2 (2.04%) Marketing Director
Libraries, Frameworks & Software Standards
1 11 (11.22%) CSS
1 11 (11.22%) HTML
2 9 (9.18%) XML
3 6 (6.12%) .NET
3 6 (6.12%) ASP.NET
4 1 (1.02%) ASP.NET Web API
4 1 (1.02%) Web Services
Miscellaneous
1 19 (19.39%) Greenfield Project
2 15 (15.31%) Social Media
3 12 (12.24%) Marketing Technology
4 9 (9.18%) Analytical Mindset
5 7 (7.14%) Onboarding
6 4 (4.08%) Blog
7 2 (2.04%) Algorithms
7 2 (2.04%) Management Information System
8 1 (1.02%) Digital Media
Processes & Methodologies
1 50 (51.02%) CRM
2 36 (36.73%) Analytics
3 35 (35.71%) Agile
3 35 (35.71%) B2B
4 30 (30.61%) Marketing Strategy
5 29 (29.59%) Data Governance
5 29 (29.59%) Mentoring
6 28 (28.57%) Creative Thinking
7 26 (26.53%) Digital Marketing
7 26 (26.53%) Risk Management
8 23 (23.47%) Customer Engagement
8 23 (23.47%) Decision-Making
9 22 (22.45%) SEO
9 22 (22.45%) Strategic Thinking
10 20 (20.41%) ERP
10 20 (20.41%) Migration
11 19 (19.39%) Practice Management
11 19 (19.39%) Regulatory Compliance
12 17 (17.35%) Coaching
13 16 (16.33%) User Experience
Programming Languages
1 15 (15.31%) JavaScript
2 10 (10.20%) SQL
3 9 (9.18%) PHP
4 6 (6.12%) C#
Qualifications
1 16 (16.33%) Degree
2 6 (6.12%) Microsoft Certification
3 4 (4.08%) Computer Science Degree
4 3 (3.06%) DBS Check
5 2 (2.04%) PMI Certification
5 2 (2.04%) PMP
Quality Assurance & Compliance
1 7 (7.14%) GDPR
2 6 (6.12%) California Consumer Privacy Act
3 3 (3.06%) Data Quality
3 3 (3.06%) QA
4 2 (2.04%) Accessibility
System Software
1 9 (9.18%) Docker
Systems Management
1 2 (2.04%) Systems Management Server (SMS)
Vendors
1 16 (16.33%) Google
1 16 (16.33%) Microsoft
2 15 (15.31%) Adobe
3 12 (12.24%) Salesforce
4 9 (9.18%) New Relic
5 3 (3.06%) Facebook
5 3 (3.06%) HubSpot
5 3 (3.06%) Salesforce Marketing Cloud
5 3 (3.06%) YouTube
6 2 (2.04%) Crazy Egg
6 2 (2.04%) Marketo
6 2 (2.04%) MuleSoft
6 2 (2.04%) Oracle
6 2 (2.04%) SAP
6 2 (2.04%) ServiceNow
7 1 (1.02%) Ahrefs
7 1 (1.02%) Hotjar