1 to 25 of 34 Marketing Strategy Jobs in the City of London

a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us. Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as … agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub. About the Position Title: Strategy Director … Digital) Reports to: Head of Engagement Strategy Location : Can be based either in our London or Manchester office (hybrid) This role requires someone with experience either working within a dedicated heath agency or managing pharma clients. Where you shine As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the More ❯

strategic yet hands-on Head of Growth to accelerate their already impressive momentum. The Opportunity We're seeking a Head of Growth to own and lead the complete growth marketing strategy for our rapidly-growing client. This role offers the chance to build upon an already successful lead generation function that generates 8,000+ leads per month, taking … to make your mark in a business that's defining the future of professional services. What You'll Be Doing Strategic Growth Leadership Own and lead the full growth marketing strategy and execution across all Performance Marketing channels Build upon and scale the existing lead generation function that already delivers 8,000+ leads monthly Drive strategic planning … while maintaining hands-on involvement in campaign execution Performance Marketing Excellence Plan, manage, and optimise performance marketing campaigns, with particular focus on LinkedIn and Meta (Facebook & Instagram) and also across Paid Search Work collaboratively with internal design team and external agency partners to optimise the complete funnel from paid ads through to conversion Continuously test and improve campaign More ❯

DIGITAL ANALYST UP TO £50,000 LONDON Do you want to step into a highly visible analytics role where your dashboards, insights, and recommendations shape marketing strategy for a global asset management brand? This is your chance to own the full analytics delivery cycle for one of this boutique consultancy’s flagship clients. You’ll be the go … analyst with 2 to 4+ years’ experience, this role is all about end-to-end ownership. You’ll be supporting digital performance across campaigns, channels, and products, while influencing marketing strategy through your insights. You’ll be: Developing and maintaining Tableau dashboards to track digital KPIs Using Adobe Analytics to build segments, funnels, and run attribution models Producing … Tableau or similar data visualisation tools Confident with SQL for writing queries and supporting deep dives Excellent communication skills, comfortable presenting to large senior audiences Solid understanding of digital marketing KPIs and strategy Exposure to personalisation or testing workflows is a plus Experience with Snowflake or Python for light data wrangling is beneficial HOW TO APPLY: If you More ❯

Marketing Data Analyst £35,000 - £40,000 + 10% bonus + benefits London (2 days per week in the office) Our client Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue. With 2,000 employees spread across 50 countries, they integrate … and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo. Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions. The role The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex … translation into meaningful, shareable insights and stories. This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features. As a Marketing More ❯

Marketing Data Analyst £35,000 - £40,000 + 10% bonus + benefits London (2 days per week in the office) Our client Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue. With 2,000 employees spread across 50 countries, they integrate … and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo. Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions. The role The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex … translation into meaningful, shareable insights and stories. This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features. As a Marketing More ❯

Department : Ecommerce Reports To : Senior Head of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate … retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy. Email Marketing : Create, manage, and execute email marketing campaigns, including promotional, transactional, and … retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives. Reporting and Analysis : Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and More ❯

Department : Ecommerce Reports To : Senior Head of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate … retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy. Email Marketing : Create, manage, and execute email marketing campaigns, including promotional, transactional, and … retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives. Reporting and Analysis : Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and More ❯

a tech-forward environment and build a best-in-class research capability from the ground up. You’ll transform a nascent function into a strategic partner across Product, Design, Marketing, and Data, influencing product direction, marketing strategy, and customer experience. We’re looking for a hands-on, resilient research leader who can move between strategy, execution … and team-building, and who thrives in complex, fast-paced, and high-stakes environments. What you’ll do Define and lead the vision, strategy, and roadmap for a modern, combined Product & Market Research function. Build, mentor, and scale a high-performing team of researchers focused on customer insight and impact. Deliver actionable insights through qualitative and quantitative research that … shape product and marketing decisions. Partner with Product, Design, Data, Engineering, and Marketing to embed the customer voice into strategy and execution. Overhaul and elevate a legacy team through hiring, mentorship, and organisational change. Establish scalable frameworks, processes, and tools to maximise research effectiveness and influence. Act as a trusted advisor to senior stakeholders, influencing decisions with More ❯

a tech-forward environment and build a best-in-class research capability from the ground up. You’ll transform a nascent function into a strategic partner across Product, Design, Marketing, and Data, influencing product direction, marketing strategy, and customer experience. We’re looking for a hands-on, resilient research leader who can move between strategy, execution … and team-building, and who thrives in complex, fast-paced, and high-stakes environments. What you’ll do Define and lead the vision, strategy, and roadmap for a modern, combined Product & Market Research function. Build, mentor, and scale a high-performing team of researchers focused on customer insight and impact. Deliver actionable insights through qualitative and quantitative research that … shape product and marketing decisions. Partner with Product, Design, Data, Engineering, and Marketing to embed the customer voice into strategy and execution. Overhaul and elevate a legacy team through hiring, mentorship, and organisational change. Establish scalable frameworks, processes, and tools to maximise research effectiveness and influence. Act as a trusted advisor to senior stakeholders, influencing decisions with More ❯

one offshore analytics specialist reporting into this role, and you’ll have plenty of support from senior stakeholders – but this is your chance to take real ownership of analytics strategy and delivery. DAY TO DAY Lead analytics for multiple digital clients GTM setup, tagging, and tracking implementation Build and maintain dashboards (e.g., Looker Studio) Manage analytics accounts, data accuracy … a fast-paced agency environment Nice to have: BigQuery experience (roughly 10% of the role) Prior experience leading analytics projects or managing people Understanding of paid media and digital marketing strategy HOW TO APPLY If this sounds like the right next step in your analytics career, send your CV over using the link below. KEY TERMS GTM, Google … Tag Manager, Looker Studio, BigQuery, Google Analytics, GA4, Analytics Manager, Digital Agency, Hospitality, Travel, Paid Media, SEO, CRM, CRO, Strategy, Dashboards, Reporting, Data Analysis, Tagging, Tag Implementation, Web Analytics, Insight, Client-Facing, Marketing Analytics, Performance Marketing More ❯

one offshore analytics specialist reporting into this role, and you’ll have plenty of support from senior stakeholders – but this is your chance to take real ownership of analytics strategy and delivery. DAY TO DAY Lead analytics for multiple digital clients GTM setup, tagging, and tracking implementation Build and maintain dashboards (e.g., Looker Studio) Manage analytics accounts, data accuracy … a fast-paced agency environment Nice to have: BigQuery experience (roughly 10% of the role) Prior experience leading analytics projects or managing people Understanding of paid media and digital marketing strategy HOW TO APPLY If this sounds like the right next step in your analytics career, send your CV over using the link below. KEY TERMS GTM, Google … Tag Manager, Looker Studio, BigQuery, Google Analytics, GA4, Analytics Manager, Digital Agency, Hospitality, Travel, Paid Media, SEO, CRM, CRO, Strategy, Dashboards, Reporting, Data Analysis, Tagging, Tag Implementation, Web Analytics, Insight, Client-Facing, Marketing Analytics, Performance Marketing More ❯

D2C) business, with full ownership of the D2C P&L. This is a pivotal leadership role, driving the entire digital ecosystem for Cowshed, with responsibility for online sales, performance marketing, customer experience, CRM, and digital brand storytelling. You’ll be a strategic thinker with strong commercial instincts, ready to shape and deliver a digital strategy that drives growth … We’re looking for someone with deep D2C expertise and a strong understanding of how to build and optimise a modern digital experience. You’ll be equally comfortable shaping strategy at a senior level and getting hands-on when required. This is a role for someone who can flex between big-picture thinking and detail, who knows how to … UK + US), powered by Shopify Plus CRM (Klaviyo; ~200K contacts) Amazon (UK + US stores) trade.cowshed.com, our wholesale self-service platform for independent B2B customers Community/influencer marketing strategy development Future growth via TikTok Shop and new platforms This isn’t a “maintain the machine” job. It’s a full-stack digital growth mandate. You’ll More ❯

D2C) business, with full ownership of the D2C P&L. This is a pivotal leadership role, driving the entire digital ecosystem for Cowshed, with responsibility for online sales, performance marketing, customer experience, CRM, and digital brand storytelling. You’ll be a strategic thinker with strong commercial instincts, ready to shape and deliver a digital strategy that drives growth … We’re looking for someone with deep D2C expertise and a strong understanding of how to build and optimise a modern digital experience. You’ll be equally comfortable shaping strategy at a senior level and getting hands-on when required. This is a role for someone who can flex between big-picture thinking and detail, who knows how to … UK + US), powered by Shopify Plus CRM (Klaviyo; ~200K contacts) Amazon (UK + US stores) trade.cowshed.com, our wholesale self-service platform for independent B2B customers Community/influencer marketing strategy development Future growth via TikTok Shop and new platforms This isn’t a “maintain the machine” job. It’s a full-stack digital growth mandate. You’ll More ❯

Customer Success Manager (Growth Strategist) London (Hybrid) | 4-Day Working Week | High-Growth B2B Tech & Marketing Scale-Up We’re partnering with a profitable, high-growth scale-up on a mission to redefine global demand generation. Trusted by enterprise brands worldwide, they combine AI-driven tools with expert in-house teams to deliver transparent, ROI-driven results. We hire … a Customer Success Manager (Growth Strategist), you’ll sit within the Client Services pod, leading strategic conversations with senior marketers post-sale. You’ll act as the client-side marketing expert—reviewing campaign performance, surfacing ROI-led insights, and shaping renewals and upsells. You’ll be the bridge between delivery and outcomes, ensuring every campaign drives retention, expansion, and … long-term growth. What You’ll Do Lead mid-flight and end-of-campaign reviews with marketing contacts (CMOs, Demand Gen Leads, agency partners) Analyse campaign performance, ROI, and attribution data to recommend optimisations Translate data into ROI stories and industry benchmark comparisons that justify expansion Partner with Sales on upsell/renewal proposals, shaping cross-sell opportunities post More ❯

Customer Success Manager (Growth Strategist) London (Hybrid) | 4-Day Working Week | High-Growth B2B Tech & Marketing Scale-Up We’re partnering with a profitable, high-growth scale-up on a mission to redefine global demand generation. Trusted by enterprise brands worldwide, they combine AI-driven tools with expert in-house teams to deliver transparent, ROI-driven results. We hire … a Customer Success Manager (Growth Strategist), you’ll sit within the Client Services pod, leading strategic conversations with senior marketers post-sale. You’ll act as the client-side marketing expert—reviewing campaign performance, surfacing ROI-led insights, and shaping renewals and upsells. You’ll be the bridge between delivery and outcomes, ensuring every campaign drives retention, expansion, and … long-term growth. What You’ll Do Lead mid-flight and end-of-campaign reviews with marketing contacts (CMOs, Demand Gen Leads, agency partners) Analyse campaign performance, ROI, and attribution data to recommend optimisations Translate data into ROI stories and industry benchmark comparisons that justify expansion Partner with Sales on upsell/renewal proposals, shaping cross-sell opportunities post More ❯

primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players . You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences. Key Responsibilities Analyze the performance of customer promotions , including bonusing, free bets, cashback, and … other incentive schemes. Evaluate VIP player activity , behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies. Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making. Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation. Build and maintain strong relationships with … internal stakeholders across marketing, product, VIP management, and finance. Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible. Identify patterns and trends in customer data to support strategic planning and forecasting. Collaborate with the wider analytics team to continually improve reporting processes and data quality. Skills & Experience Proven experience in a More ❯

primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players . You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences. Key Responsibilities Analyze the performance of customer promotions , including bonusing, free bets, cashback, and … other incentive schemes. Evaluate VIP player activity , behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies. Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making. Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation. Build and maintain strong relationships with … internal stakeholders across marketing, product, VIP management, and finance. Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible. Identify patterns and trends in customer data to support strategic planning and forecasting. Collaborate with the wider analytics team to continually improve reporting processes and data quality. Skills & Experience Proven experience in a More ❯

hands-on with data, shaping strategies that build stronger relationships, boost profitability, and cut losses, all while keeping customer outcomes front and centre. Expectations • Lead on credit, pricing, and marketing strategies that drive engagement and reduce losses. • Work daily with SQL, Python/R, Tableau, and Alteryx to turn raw data into actionable insight. • Take a ‘test and learn More ❯

hands-on with data, shaping strategies that build stronger relationships, boost profitability, and cut losses, all while keeping customer outcomes front and centre. Expectations • Lead on credit, pricing, and marketing strategies that drive engagement and reduce losses. • Work daily with SQL, Python/R, Tableau, and Alteryx to turn raw data into actionable insight. • Take a ‘test and learn More ❯

Outside IR35 Role & Responsibilities: Lead technical analytics setup and management for client campaigns Implement and optimise GTM containers, tracking plans, and tags Perform in-depth data analysis to support marketing and business strategies Collaborate with creative and performance teams to ensure accurate data collection Manage and maintain client analytics accounts and reporting Present clear insights and recommendations to stakeholders More ❯

Drive: A strong sense of goal orientation and initiative to drive business growth. Data Analysis Proficiency: the ability to interpret market and consumer behavior data to optimise procurement and marketing strategies. Cross-Cultural Communication: Familiarity with different regional markets and the ability to communicate effectively with international suppliers or customers. More ❯

Drive: A strong sense of goal orientation and initiative to drive business growth. Data Analysis Proficiency: the ability to interpret market and consumer behavior data to optimise procurement and marketing strategies. Cross-Cultural Communication: Familiarity with different regional markets and the ability to communicate effectively with international suppliers or customers. More ❯

over thirty years’ experience helping thousands of Researchers, Insight Specialists, Marketers and Data Analysts in their career moves, no one has better knowledge of the Market Research, Insights and Marketing Strategy job market than Resources Group. Our consultants take the time to understand your career aims and are dedicated to providing impartial advice and finding you the best More ❯

over thirty years’ experience helping thousands of Researchers, Insight Specialists, Marketers and Data Analysts in their career moves, no one has better knowledge of the Market Research, Insights and Marketing Strategy job market than Resources Group. Our consultants take the time to understand your career aims and are dedicated to providing impartial advice and finding you the best More ❯

Senior SEO Executive JAKALA is a data, AI, and experiences company that creates meaningful and lasting impact globally. Across more than 30 cities in 21 countries, our people combine strategy, technology, creativity, and operations to deliver tailored experiences and transformative solutions with data and AI at the heart. Jakalers are a diverse and multifaceted group of more than … you do, JAKALA could be the place for you! The Senior SEO Executive will be responsible for fostering strong client relationships, supporting the development and execution of their SEO strategy, as well as assisting the Head of SEO on occasion with pitch meetings, and team wide projects. What you'll do: Develop excellent relationships with the clients, through developing … goals and contractual requirements Produce detailed and analytical tech and editorial SEO audit Perform SEO focused analysis on industry, competitors, keywords and search trends to inform and influence SEO strategy and optimisation proposals Analyse business requirements and match them with data to propose the best performing SEO project’s solutions Optimise texts, semantical tags and metadata to better match More ❯