1 to 25 of 28 Marketing Strategy Jobs in Central London

a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us. Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as … agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub. About the Position Title: Strategy Director … Digital) Reports to: Head of Engagement Strategy Location : Can be based either in our London or Manchester office (hybrid) This role requires someone with experience either working within a dedicated heath agency or managing pharma clients. Where you shine As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the More ❯

strategic yet hands-on Head of Growth to accelerate their already impressive momentum. The Opportunity We're seeking a Head of Growth to own and lead the complete growth marketing strategy for our rapidly-growing client. This role offers the chance to build upon an already successful lead generation function that generates 8,000+ leads per month, taking … to make your mark in a business that's defining the future of professional services. What You'll Be Doing Strategic Growth Leadership Own and lead the full growth marketing strategy and execution across all Performance Marketing channels Build upon and scale the existing lead generation function that already delivers 8,000+ leads monthly Drive strategic planning … while maintaining hands-on involvement in campaign execution Performance Marketing Excellence Plan, manage, and optimise performance marketing campaigns, with particular focus on LinkedIn and Meta (Facebook & Instagram) and also across Paid Search Work collaboratively with internal design team and external agency partners to optimise the complete funnel from paid ads through to conversion Continuously test and improve campaign More ❯

Department : Ecommerce Reports To : Senior Head of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate … retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy. Email Marketing : Create, manage, and execute email marketing campaigns, including promotional, transactional, and … retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives. Reporting and Analysis : Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and More ❯

Department : Ecommerce Reports To : Senior Head of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate … retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy. Email Marketing : Create, manage, and execute email marketing campaigns, including promotional, transactional, and … retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives. Reporting and Analysis : Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and More ❯

a tech-forward environment and build a best-in-class research capability from the ground up. You’ll transform a nascent function into a strategic partner across Product, Design, Marketing, and Data, influencing product direction, marketing strategy, and customer experience. We’re looking for a hands-on, resilient research leader who can move between strategy, execution … and team-building, and who thrives in complex, fast-paced, and high-stakes environments. What you’ll do Define and lead the vision, strategy, and roadmap for a modern, combined Product & Market Research function. Build, mentor, and scale a high-performing team of researchers focused on customer insight and impact. Deliver actionable insights through qualitative and quantitative research that … shape product and marketing decisions. Partner with Product, Design, Data, Engineering, and Marketing to embed the customer voice into strategy and execution. Overhaul and elevate a legacy team through hiring, mentorship, and organisational change. Establish scalable frameworks, processes, and tools to maximise research effectiveness and influence. Act as a trusted advisor to senior stakeholders, influencing decisions with More ❯

a tech-forward environment and build a best-in-class research capability from the ground up. You’ll transform a nascent function into a strategic partner across Product, Design, Marketing, and Data, influencing product direction, marketing strategy, and customer experience. We’re looking for a hands-on, resilient research leader who can move between strategy, execution … and team-building, and who thrives in complex, fast-paced, and high-stakes environments. What you’ll do Define and lead the vision, strategy, and roadmap for a modern, combined Product & Market Research function. Build, mentor, and scale a high-performing team of researchers focused on customer insight and impact. Deliver actionable insights through qualitative and quantitative research that … shape product and marketing decisions. Partner with Product, Design, Data, Engineering, and Marketing to embed the customer voice into strategy and execution. Overhaul and elevate a legacy team through hiring, mentorship, and organisational change. Establish scalable frameworks, processes, and tools to maximise research effectiveness and influence. Act as a trusted advisor to senior stakeholders, influencing decisions with More ❯

one offshore analytics specialist reporting into this role, and you’ll have plenty of support from senior stakeholders – but this is your chance to take real ownership of analytics strategy and delivery. DAY TO DAY Lead analytics for multiple digital clients GTM setup, tagging, and tracking implementation Build and maintain dashboards (e.g., Looker Studio) Manage analytics accounts, data accuracy … a fast-paced agency environment Nice to have: BigQuery experience (roughly 10% of the role) Prior experience leading analytics projects or managing people Understanding of paid media and digital marketing strategy HOW TO APPLY If this sounds like the right next step in your analytics career, send your CV over using the link below. KEY TERMS GTM, Google … Tag Manager, Looker Studio, BigQuery, Google Analytics, GA4, Analytics Manager, Digital Agency, Hospitality, Travel, Paid Media, SEO, CRM, CRO, Strategy, Dashboards, Reporting, Data Analysis, Tagging, Tag Implementation, Web Analytics, Insight, Client-Facing, Marketing Analytics, Performance Marketing More ❯

one offshore analytics specialist reporting into this role, and you’ll have plenty of support from senior stakeholders – but this is your chance to take real ownership of analytics strategy and delivery. DAY TO DAY Lead analytics for multiple digital clients GTM setup, tagging, and tracking implementation Build and maintain dashboards (e.g., Looker Studio) Manage analytics accounts, data accuracy … a fast-paced agency environment Nice to have: BigQuery experience (roughly 10% of the role) Prior experience leading analytics projects or managing people Understanding of paid media and digital marketing strategy HOW TO APPLY If this sounds like the right next step in your analytics career, send your CV over using the link below. KEY TERMS GTM, Google … Tag Manager, Looker Studio, BigQuery, Google Analytics, GA4, Analytics Manager, Digital Agency, Hospitality, Travel, Paid Media, SEO, CRM, CRO, Strategy, Dashboards, Reporting, Data Analysis, Tagging, Tag Implementation, Web Analytics, Insight, Client-Facing, Marketing Analytics, Performance Marketing More ❯

D2C) business, with full ownership of the D2C P&L. This is a pivotal leadership role, driving the entire digital ecosystem for Cowshed, with responsibility for online sales, performance marketing, customer experience, CRM, and digital brand storytelling. You’ll be a strategic thinker with strong commercial instincts, ready to shape and deliver a digital strategy that drives growth … We’re looking for someone with deep D2C expertise and a strong understanding of how to build and optimise a modern digital experience. You’ll be equally comfortable shaping strategy at a senior level and getting hands-on when required. This is a role for someone who can flex between big-picture thinking and detail, who knows how to … UK + US), powered by Shopify Plus CRM (Klaviyo; ~200K contacts) Amazon (UK + US stores) trade.cowshed.com, our wholesale self-service platform for independent B2B customers Community/influencer marketing strategy development Future growth via TikTok Shop and new platforms This isn’t a “maintain the machine” job. It’s a full-stack digital growth mandate. You’ll More ❯

D2C) business, with full ownership of the D2C P&L. This is a pivotal leadership role, driving the entire digital ecosystem for Cowshed, with responsibility for online sales, performance marketing, customer experience, CRM, and digital brand storytelling. You’ll be a strategic thinker with strong commercial instincts, ready to shape and deliver a digital strategy that drives growth … We’re looking for someone with deep D2C expertise and a strong understanding of how to build and optimise a modern digital experience. You’ll be equally comfortable shaping strategy at a senior level and getting hands-on when required. This is a role for someone who can flex between big-picture thinking and detail, who knows how to … UK + US), powered by Shopify Plus CRM (Klaviyo; ~200K contacts) Amazon (UK + US stores) trade.cowshed.com, our wholesale self-service platform for independent B2B customers Community/influencer marketing strategy development Future growth via TikTok Shop and new platforms This isn’t a “maintain the machine” job. It’s a full-stack digital growth mandate. You’ll More ❯

hands-on with data, shaping strategies that build stronger relationships, boost profitability, and cut losses, all while keeping customer outcomes front and centre. Expectations • Lead on credit, pricing, and marketing strategies that drive engagement and reduce losses. • Work daily with SQL, Python/R, Tableau, and Alteryx to turn raw data into actionable insight. • Take a ‘test and learn More ❯

hands-on with data, shaping strategies that build stronger relationships, boost profitability, and cut losses, all while keeping customer outcomes front and centre. Expectations • Lead on credit, pricing, and marketing strategies that drive engagement and reduce losses. • Work daily with SQL, Python/R, Tableau, and Alteryx to turn raw data into actionable insight. • Take a ‘test and learn More ❯

Outside IR35 Role & Responsibilities: Lead technical analytics setup and management for client campaigns Implement and optimise GTM containers, tracking plans, and tags Perform in-depth data analysis to support marketing and business strategies Collaborate with creative and performance teams to ensure accurate data collection Manage and maintain client analytics accounts and reporting Present clear insights and recommendations to stakeholders More ❯

Drive: A strong sense of goal orientation and initiative to drive business growth. Data Analysis Proficiency: the ability to interpret market and consumer behavior data to optimise procurement and marketing strategies. Cross-Cultural Communication: Familiarity with different regional markets and the ability to communicate effectively with international suppliers or customers. More ❯

Drive: A strong sense of goal orientation and initiative to drive business growth. Data Analysis Proficiency: the ability to interpret market and consumer behavior data to optimise procurement and marketing strategies. Cross-Cultural Communication: Familiarity with different regional markets and the ability to communicate effectively with international suppliers or customers. More ❯

over thirty years’ experience helping thousands of Researchers, Insight Specialists, Marketers and Data Analysts in their career moves, no one has better knowledge of the Market Research, Insights and Marketing Strategy job market than Resources Group. Our consultants take the time to understand your career aims and are dedicated to providing impartial advice and finding you the best More ❯

over thirty years’ experience helping thousands of Researchers, Insight Specialists, Marketers and Data Analysts in their career moves, no one has better knowledge of the Market Research, Insights and Marketing Strategy job market than Resources Group. Our consultants take the time to understand your career aims and are dedicated to providing impartial advice and finding you the best More ❯

Senior SEO Executive JAKALA is a data, AI, and experiences company that creates meaningful and lasting impact globally. Across more than 30 cities in 21 countries, our people combine strategy, technology, creativity, and operations to deliver tailored experiences and transformative solutions with data and AI at the heart. Jakalers are a diverse and multifaceted group of more than … you do, JAKALA could be the place for you! The Senior SEO Executive will be responsible for fostering strong client relationships, supporting the development and execution of their SEO strategy, as well as assisting the Head of SEO on occasion with pitch meetings, and team wide projects. What you'll do: Develop excellent relationships with the clients, through developing … goals and contractual requirements Produce detailed and analytical tech and editorial SEO audit Perform SEO focused analysis on industry, competitors, keywords and search trends to inform and influence SEO strategy and optimisation proposals Analyse business requirements and match them with data to propose the best performing SEO project’s solutions Optimise texts, semantical tags and metadata to better match More ❯

Senior SEO Executive JAKALA is a data, AI, and experiences company that creates meaningful and lasting impact globally. Across more than 30 cities in 21 countries, our people combine strategy, technology, creativity, and operations to deliver tailored experiences and transformative solutions with data and AI at the heart. Jakalers are a diverse and multifaceted group of more than … you do, JAKALA could be the place for you! The Senior SEO Executive will be responsible for fostering strong client relationships, supporting the development and execution of their SEO strategy, as well as assisting the Head of SEO on occasion with pitch meetings, and team wide projects. What you'll do: Develop excellent relationships with the clients, through developing … goals and contractual requirements Produce detailed and analytical tech and editorial SEO audit Perform SEO focused analysis on industry, competitors, keywords and search trends to inform and influence SEO strategy and optimisation proposals Analyse business requirements and match them with data to propose the best performing SEO project’s solutions Optimise texts, semantical tags and metadata to better match More ❯

Exciting opportunity for a highly experienced Associate Director of Data Strategy & Analytics to lead a dynamic, high-performing team at a leading Digital Advertising Agency. The Agency: Revered by Fortune 500 brands for its clarity, strong partnerships, and industry-leading expertise, our client serves as a market leader, guaranteeing clients a sharply focused future amidst evolving landscapes. Proprietary AI … global offices The Role: In this highly impactful role, you’ll work as part of the agencies leadership team to own the design, delivery and ongoing development of the marketing analytics function. Act as strategic partner to senior clients and internal leadership, defining long-term analytics roadmaps aligned to business goals Guide the strategic adoption of marketing technologies … Display, Video, Search, Social, Audio, OOH, etc.) Desired Skills & Experience: You’ll bring a strong mix of leadership, technical acumen and client-facing expertise. Extensive cross-channel experience in Marketing Analytics (Media Agency or In-House) Expertise working within marketing data strategy, advanced analytics and media measurement Strong understanding of MarTech/AdTech, and how to leverage More ❯

Exciting opportunity for a highly experienced Associate Director of Data Strategy & Analytics to lead a dynamic, high-performing team at a leading Digital Advertising Agency. The Agency: Revered by Fortune 500 brands for its clarity, strong partnerships, and industry-leading expertise, our client serves as a market leader, guaranteeing clients a sharply focused future amidst evolving landscapes. Proprietary AI … global offices The Role: In this highly impactful role, you’ll work as part of the agencies leadership team to own the design, delivery and ongoing development of the marketing analytics function. Act as strategic partner to senior clients and internal leadership, defining long-term analytics roadmaps aligned to business goals Guide the strategic adoption of marketing technologies … Display, Video, Search, Social, Audio, OOH, etc.) Desired Skills & Experience: You’ll bring a strong mix of leadership, technical acumen and client-facing expertise. Extensive cross-channel experience in Marketing Analytics (Media Agency or In-House) Expertise working within marketing data strategy, advanced analytics and media measurement Strong understanding of MarTech/AdTech, and how to leverage More ❯

We have an excellent new opportunity to join our awesome Performance Marketing team as a Senior Media Executive. Working with the Performance and Planning teams youll develop and run marketing campaigns across a wide range of media platforms including Google, LI, Meta and TikTok. Youll be supporting implementation and ongoing management of digital marketing strategies, playing a … agreed campaign strategy. Make informed campaign recommendations based on platform knowledge, research and previous campaign data. Lead conversations with clients, running through performance, observations and recommendations. Manage the clients marketing budget for maximum effectiveness by defining optimization approaches. Maximise campaign effectiveness by defining optimisation approaches. Keep up to date with latest thinking and technologies surrounding search engine marketing … skills. Good time management with the ability to prioritise workload. Great presentation skills, with experience of presenting performance, findings and recommendations to multiple stakeholders Genuine passion for Digital Performance Marketing, and desire to grow in your career. Benefits What we give We believe in the power of a strong culture that puts people and at the heart of everything More ❯

looking at international expansion. The business is now looking to hire its first Senior Commercial Finance Manager. Reporting to the CFO, you will be critical in shaping the commercial strategy whilst working closely with the Senior Leadership team to drive visibility and support key decision making. The business operates on a hybrid model and is in the office … days a week in Central London. What experiences you will gain Reporting to the CFO and partnering with the Heads of Departments Leading business partnering activities with Marketing and Strategy to ensure alignment on financial performance and strategic priorities Challenging assumptions and delivering clear financial insights to influence acquisition, retention, and marketing strategies Producing visibility on the … key KPIs including customer acquisition cost, customer lifetime value and customer churn rate Developing relationships with Marketing, Data and Business Development to drive strategic insights and influence pricing and discounting decisions Providing scenario analysis on different pricing and discount structures, considering elasticity, churn and competitive pricing Assessing the profitability of customers by key drivers to improve performance over time More ❯

looking at international expansion. The business is now looking to hire its first Senior Commercial Finance Manager. Reporting to the CFO, you will be critical in shaping the commercial strategy whilst working closely with the Senior Leadership team to drive visibility and support key decision making. The business operates on a hybrid model and is in the office … days a week in Central London. What experiences you will gain Reporting to the CFO and partnering with the Heads of Departments Leading business partnering activities with Marketing and Strategy to ensure alignment on financial performance and strategic priorities Challenging assumptions and delivering clear financial insights to influence acquisition, retention, and marketing strategies Producing visibility on the … key KPIs including customer acquisition cost, customer lifetime value and customer churn rate Developing relationships with Marketing, Data and Business Development to drive strategic insights and influence pricing and discounting decisions Providing scenario analysis on different pricing and discount structures, considering elasticity, churn and competitive pricing Assessing the profitability of customers by key drivers to improve performance over time More ❯

Marketing Automation Consultant We're working with a forward thinking Salesforce Partner that is looking for a Marketing Automation Consultant to join their London team.This role represents a chance to work on cutting-edge projects within the Marketing Automation services team, helping to redefine how brands connect with their audiences. What You'll Do: Design and implement … innovative marketing strategies using Salesforce and other automation tools. Collaborate with cross-functional teams to drive customer engagement. Analys campaign performance and deliver actionable insights. Communicate ideas and solutions clearly to stakeholders. What They're Looking For: Proven experience with Salesforce and marketing automation platforms is essential Strong stakeholder management Salesforce certifications are a plus Exposure to working More ❯