Marketing Strategy Jobs in London

1 to 25 of 114 Marketing Strategy Jobs in London

Digital Strategy Director (Health)

City of London, London, United Kingdom
VML HEALTH
a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us. Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as … agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub. About the Position Title: Strategy Director … Digital) Reports to: Head of Engagement Strategy Location : Can be based either in our London or Manchester office (hybrid) This role requires someone with experience either working within a dedicated heath agency or managing pharma clients. Where you shine As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the More ❯
Posted:

Digital Strategy Director (Health)

London Area, United Kingdom
VML HEALTH
a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us. Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as … agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub. About the Position Title: Strategy Director … Digital) Reports to: Head of Engagement Strategy Location : Can be based either in our London or Manchester office (hybrid) This role requires someone with experience either working within a dedicated heath agency or managing pharma clients. Where you shine As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the More ❯
Posted:

Head of Marketing

East London, London, United Kingdom
TPXImpact Holdings Plc
as a fixed term contract until 19th June 2026 This dynamic, hands-on role is at the heart of Digital Transformations growth and commercial success. It is responsible for marketing and supporting warm lead generation ready for our growth team to nurture and develop. As a marketing leader, youll be the driving force behind our multi-channel marketing and lead generation strategies, fully empowered to shape and execute plans that hit key commercial targets. You will be an expert in strategy and equally happy to roll up your sleeves and manage execution. Your creativity, marketing expertise and project management will be crucial as you collaborate closely with our Growth and wider leadership team. Together, youll … deliver strategies that fuel our growth ambitions and raise the profile of Digital Transformation's propositions and capabilities in its target sectors. Responsibilities Lead, mentor, inspire and develop the marketing team, setting a clear vision for marketing within Digital Transformation (DT). Drive DT's marketing strategy in collaboration with growth and leadership teams, focusing on More ❯
Employment Type: Contract
Rate: £75,000
Posted:

Head of Acquisition Marketing - iGaming Crypto

London, South East, England, United Kingdom
Hybrid / WFH Options
GNB Partnership
create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for a Head of Acquisition Marketing who can drive their brand, build their marketing team from the ground up, and help them become a household name in crypto gaming. Role Overview: As the Head … of Acquisition Marketing, you will be the mastermind behind their marketing strategy, responsible for scaling the brand, generating awareness, and driving user acquisition. You will bring a deep understanding of both the crypto/blockchain ecosystem and ideally the iGaming world to craft unique strategies that resonate with their target audience. This role requires someone who is … entrepreneurial, creative, and capable of building and leading a high-performing marketing team. Key Responsibilities: Develop & Execute Marketing Strategy: Own the marketing vision, developing a comprehensive strategy that covers user acquisition, engagement, brand awareness, and customer retention. Team Building & Leadership: Build, mentor, and lead a results-driven marketing team that can operate in a More ❯
Employment Type: Full-Time
Salary: Salary negotiable
Posted:

Head of Growth Hybrid

City of London, London, United Kingdom
Hybrid / WFH Options
Forward Role
strategic yet hands-on Head of Growth to accelerate their already impressive momentum. The Opportunity We're seeking a Head of Growth to own and lead the complete growth marketing strategy for our rapidly-growing client. This role offers the chance to build upon an already successful lead generation function that generates 8,000+ leads per month, taking … to make your mark in a business that's defining the future of professional services. What You'll Be Doing Strategic Growth Leadership Own and lead the full growth marketing strategy and execution across all Performance Marketing channels Build upon and scale the existing lead generation function that already delivers 8,000+ leads monthly Drive strategic planning … while maintaining hands-on involvement in campaign execution Performance Marketing Excellence Plan, manage, and optimise performance marketing campaigns, with particular focus on LinkedIn and Meta (Facebook & Instagram) and also across Paid Search Work collaboratively with internal design team and external agency partners to optimise the complete funnel from paid ads through to conversion Continuously test and improve campaign More ❯
Employment Type: Permanent
Salary: £80,000
Posted:

Digital Marketing, Head of Website Transformation

London, South East, England, United Kingdom
Hybrid / WFH Options
Pro-Finance
Digital Marketing, Head of Website Transformation | £80,000 - £96,473 | 12-month FTC | Hybrid Working | London For a complex, global organisation (100 million users in 100+ countries), we're recruiting a Digital Marketing, Head of Website Transformation for a 12-month FTC (with potential to extend to 3-years). Reporting to the Group Marketing Director, this … is a senior position within the Marketing and Communications team and will be key in transforming the website infrastructure for the organisation, leading the selection and implementation of a new CMS, ensuring the chosen platform aligns with marketing strategies and business goals. This role will oversee the strategic development of a new website ecosystem for the organisation to … simplify the domain structure and CMS in use for over 300 business and country specific websites. The goal is to ensure a successful CMS implementation empowers the marketing and communications team to create, manage and optimise content effectively, driving business growth and audience engagement. Main Duties: Create a roadmap for the website ecosystem development, content, and functionality to align More ❯
Employment Type: Contractor
Rate: £80,000 - £96,400 per annum
Posted:

Platform Marketing & Content Specialist - London

London, South East, England, United Kingdom
Hybrid / WFH Options
Atrium Workforce Solutions Ltd
Platform Marketing & Content Specialist - London Atrium EMEA is seeking a Platform Marketing & Content Specialist to join our London based Finance Client’ Product Marketing team. This role is based in London 4 days a week with 1-day WFH. The Platform Marketing & Content Specialist will drive the commercial success of the platforms business by creating and executing … marketing content strategies aligned with business priorities. You will also collaborate with product teams to understand the roadmap, develop messaging and positioning, and create go-to-market content strategies with a focus on category thought leadership. PAYE or Umbrella/Inside IR35. 12 months contract. Plug into broader marketing content initiatives across the enterprise and collaborate with other … stakeholders across marketing to facilitate the creation, coordination, and communication of content and thought leadership marketing campaigns. Develop and execute marketing content strategies that align with the platform support business priorities, with a focus on setting clear goals and quantifying commercial impact. Build product positioning and messaging that resonates with clients and the market to highlight our More ❯
Employment Type: Contractor
Rate: £379 - £450 per day
Posted:

Director, Revenue Impact Modelling & Performance Analytics

London, United Kingdom
Hirehoot
S&P Global About the Role Job Title: Director, Revenue Impact Modelling & Performance Analytics Experience Level: Senior Core Skills: Tableau, Power BI, Python, SQL, Demand generation, Marketing strategy, Data Pipelines Employment Type: Full Time Locations to Work: Remote London, UK Status: Not Available Position Roles: Head of Revenue Operations What the job involves Part of the Enterprise Marketing Strategy and Demand Generation Center of Excellence, this is a key role within the newly integrated Revenue Operations, Performance Analytics, and Martech pillar. As part of S&P Global's enterprise marketing transformation, this role ensures that investments, tactics, and campaigns are accountable to measurable business impact. The Director will work across data, analytics, and campaign teams … to define how marketing success is measured and how its impact on revenue is forecasted, visualized, and optimized. Responsibilities and Impact: Revenue Attribution & Impact Modeling: Design and operationalize attribution frameworks that connect marketing activity to pipeline and revenue across touchpoints. Build and maintain predictive models to forecast marketing-influenced revenue, campaign lift, and investment ROI. Partner with More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Digital Account Manager

London, South East, England, United Kingdom
Alexander James Recruitment
Are you a digital marketing pro with a flair for B2B, social, and search? A fast-growing, award-winning PR-led marketing agency is looking for a Digital Account Manager to join its expanding marketing services team. If you’re strategic, results-driven, and excited by the tech sector, this one’s for you. What You'll … Be Doing: Own and lead digital campaigns across organic and paid social, PPC, and influencer marketing Develop and implement integrated marketing strategies to drive brand visibility and lead generation Manage client relationships and oversee campaign performance Collaborate with PR, design, and content teams for seamless delivery Dive into data – from Google Analytics to social listening tools – to generate … insights and report on campaign impact About You: 4+ years’ experience in digital marketing, with a focus on paid & organic social, paid search, and B2B account management Proven background in tech or B2B sectors Strong grasp of the marketing mix, especially social media, SEO, and influencer marketing Analytical mindset, with a love for learning and applying insight More ❯
Employment Type: Full-Time
Salary: £35,000 - £45,000 per annum, Inc benefits
Posted:

CRM & Retention Lead

London, United Kingdom
Avant Arte B.V
Best Benefits, and Otta's top 100 startups to work at. WHAT WE NEED Over the past few years, Avant Arte has built up a sophisticated CRM and email marketing function that sits at the heart of our programme of editions. A tailored email marketing strategy underpins every one of our releases, guiding collectors along the journey … tailored communications that connects collectors with artwork they love, and introduces them to artists they're yet to discover. The CRM & Retention Lead will oversee the end-to-end strategy for CRM and email marketing, providing leadership to the CRM team while working closely with cross-functional departments to create integrated, high-impact campaigns. This role is pivotal … opportunity for an experienced CRM professional who combines a strategic mindset with a deep understanding of customer engagement, data analytics, and creative marketing. What the job involves: CRM & Retention strategy Lead the overall CRM and retention strategy, ensuring alignment with Avant Arte's business objectives and marketing goals. Own and optimise the health of Avant Arte's More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Applied AI Scientist III

London, United Kingdom
Expedia, Inc
employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. Introduction to team: We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while … leveraging the scale and efficiency we've built in functional expertise. As an Applied AI Scientist III , you will be a dedicated AI thought leader in Search Marketing, exploring emerging technologies, developing prototypes and building production-ready solutions that enhance marketing performance. You will design and deploy AI solutions, including autonomous and agent-based systems capable of executing … marketing workflows and optimising spend. Working closely with Marketing, Engineering, Product and ML Science, you will embed AI into decision-making, automation and cost optimisation workflows to drive revenue growth, reduce costs and increase customer engagement. What You'll Do Lead AI innovation by identifying and testing opportunities to integrate advanced generative AI and other ML methods, including More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Marketing Data Analyst

London Area, United Kingdom
Match Digital
Marketing Data Analyst £35,000 - £40,000 + 10% bonus + benefits London (2 days per week in the office) Our client Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue. With 2,000 employees spread across 50 countries, they integrate … and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo. Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions. The role The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex … translation into meaningful, shareable insights and stories. This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features. As a Marketing More ❯
Posted:

Marketing Data Analyst

City of London, London, United Kingdom
Match Digital
Marketing Data Analyst £35,000 - £40,000 + 10% bonus + benefits London (2 days per week in the office) Our client Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue. With 2,000 employees spread across 50 countries, they integrate … and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo. Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions. The role The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex … translation into meaningful, shareable insights and stories. This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features. As a Marketing More ❯
Posted:

Marketing Data Analyst

london, south east england, united kingdom
Match Digital
Marketing Data Analyst £35,000 - £40,000 + 10% bonus + benefits London (2 days per week in the office) Our client Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue. With 2,000 employees spread across 50 countries, they integrate … and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo. Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions. The role The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex … translation into meaningful, shareable insights and stories. This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features. As a Marketing More ❯
Posted:

Marketing Data Analyst

london (city of london), south east england, united kingdom
Match Digital
Marketing Data Analyst £35,000 - £40,000 + 10% bonus + benefits London (2 days per week in the office) Our client Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue. With 2,000 employees spread across 50 countries, they integrate … and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo. Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions. The role The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex … translation into meaningful, shareable insights and stories. This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features. As a Marketing More ❯
Posted:

Analytics Manager

London, South East, England, United Kingdom
Harnham - Data & Analytics Recruitment
are working with a renowned business in the arts industry on a pivotal Analytics Manager hire. THE ROLE The successful Analytics Manager responsibilities will include: Lead the analysis of marketing campaigns (digital, offline, CRM) to measure ROI, effectiveness, and identify opportunities for optimisation. Build and maintain dashboards and reports that track key marketing KPIs (CAC, LTV, churn, conversion … rates, attribution). Design and execute A/B tests and incrementality studies to assess marketing initiatives' impact. Develop statistical models and predictive analytics (e.g., customer segmentation, propensity modelling) to guide marketing strategy. Collaborate with Marketing and Finance teams to forecast marketing performance and support budget allocation decisions. Present actionable insights and recommendations to senior stakeholders … influencing marketing strategy and spend. YOUR SKILLS AND EXPERIENCE The successful Analytics Manager will have the following skills and experience: Proven experience in Marketing Analytics, or a similar analytical role. Strong proficiency in SQL for data extraction and manipulation. Solid experience with Python or R for advanced analytics, statistical analysis, and modelling. Hands-on experience with marketing More ❯
Employment Type: Full-Time
Salary: £55,000 - £65,000 per annum
Posted:

Head of Acquisition Marketing Crypto iGaming

North West London, London, United Kingdom
Hybrid / WFH Options
TEAM
create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for a Head of Acquisition Marketing - Cryptowho can drive their brand, build their team from the ground up, and help them become a household name in the crypto gaming. Along with a competitive salary, you … Flexible working conditions (remote work, flexible hours) Opportunity to lead in a cutting-edge industry and shape the future of crypto gaming Role Overview: As the Head of Acquisition Marketing, you will be the mastermind behind their strategy, responsible for scaling the brand, generating awareness, and driving user acquisition. You will bring a deep understanding of both the … iGaming world to craft unique strategies that resonate with their target audience. This role requires someone who is entrepreneurial, creative, and capable of building and leading a high-performing marketing team. Key Responsibilities: Develop & Execute Marketing Strategy: Own the vision, developing a comprehensive strategy that covers user acquisition, engagement, brand awareness, and customer retention. Team Building More ❯
Employment Type: Permanent, Work From Home
Posted:

Head of Acquisition Marketing - Crypto iGaming

London, South East, England, United Kingdom
Hybrid / WFH Options
Candidate Source - TEAM
create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for a Head of Acquisition Marketing - Crypto who can drive their brand, build their team from the ground up, and help them become a household name in the crypto gaming. Along with a competitive salary … Flexible working conditions (remote work, flexible hours) Opportunity to lead in a cutting-edge industry and shape the future of crypto gaming Role Overview: As the Head of Acquisition Marketing, you will be the mastermind behind their strategy, responsible for scaling the brand, generating awareness, and driving user acquisition. You will bring a deep understanding of both the … iGaming world to craft unique strategies that resonate with their target audience. This role requires someone who is entrepreneurial, creative, and capable of building and leading a high-performing marketing team. Key Responsibilities: Develop & Execute Marketing Strategy: Own the vision, developing a comprehensive strategy that covers user acquisition, engagement, brand awareness, and customer retention. Team Building More ❯
Employment Type: Full-Time
Salary: Competitive salary
Posted:

Marketing Manager

London, South East, England, United Kingdom
Hybrid / WFH Options
Hays Specialist Recruitment Limited
and technology, this business delivers market-leading content, conferences, and digital platforms that help companies navigate the evolving landscape of tech convergence, sustainability, and innovation. Your new role As Marketing Manager for the client-facing arm of the business, you'll lead global marketing strategy and deliver high-impact, lead-generation campaigns for advisory and technology providers … a strategic and hands-on role, ideal for someone who thrives in a fast-paced, commercially driven environment. What you'll need to succeed 3+ years' experience in B2B marketing or communications Proven success with whitepaper syndication, webinars, and digital media campaigns Strong copywriting and communication skills Solid understanding of marketing fundamentals and current trends Experience with CRM … CMS, marketing automation, and social media platforms Excellent stakeholder management and presentation skills Confidence working with senior leadership and managing complex campaigns What you'll get in return You will be working directly with the Head of Marketing and other Marketing Managers within the wider team, gaining full exposure to learning and development opportunities in a highly More ❯
Employment Type: Full-Time
Salary: £40,000 - £55,000 per annum
Posted:

Associate Director - Adobe Target Product Management

London, United Kingdom
S&P Global, Inc
About the Role: Grade Level (for internal use): 11 About the Role: The Associate Director, Adobe Target Product Management is part of the Martech function within the Enterprise Marketing Strategy & Demand Generation Centre of Excellence, reporting to the Director of Marketing Data Enablement & Automation. This role collaborates closely with the broader Enterprise and Divisional marketing teams … across Martech and Digital Experience and plays a critical bridge function between strategy and technical execution. While technically adept, this role sits within the Marketing team and represents the business's strategic interests. Through Adobe Experience Cloud tools-including RTCDP, AEM, and Target-our team operationalizes enterprise-wide personalization, driving real-time, audience-centric digital engagement at scale … across global web properties. Responsibilities and Impact: Develop a comprehensive strategy for web personalization aligned with business goals and user needs. Analyze user data and behavior to guide the creation of targeted, personalized experiences. Define the strategic roadmap for personalization features, enhancements, and implementation timelines. Collaborate with UX/UI, engineering, content, campaign, and analytics teams to activate and More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

CRM/Email & Loyalty Lead

London Area, United Kingdom
Lyle & Scott
Department : Ecommerce Reports To : Senior Head of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate … retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy. Email Marketing : Create, manage, and execute email marketing campaigns, including promotional, transactional, and … retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives. Reporting and Analysis : Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and More ❯
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CRM/Email & Loyalty Lead

City of London, London, United Kingdom
Lyle & Scott
Department : Ecommerce Reports To : Senior Head of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate … retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy. Email Marketing : Create, manage, and execute email marketing campaigns, including promotional, transactional, and … retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives. Reporting and Analysis : Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and More ❯
Posted:

CRM/Email & Loyalty Lead

london, south east england, united kingdom
Lyle & Scott
Department : Ecommerce Reports To : Senior Head of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate … retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy. Email Marketing : Create, manage, and execute email marketing campaigns, including promotional, transactional, and … retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives. Reporting and Analysis : Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and More ❯
Posted:

CRM/Email & Loyalty Lead

london (city of london), south east england, united kingdom
Lyle & Scott
Department : Ecommerce Reports To : Senior Head of Ecommerce & Digital Position Overview : We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate … retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy. Email Marketing : Create, manage, and execute email marketing campaigns, including promotional, transactional, and … retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives. Reporting and Analysis : Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and More ❯
Posted:

Research Director

City of London, London, United Kingdom
Good Maven
a tech-forward environment and build a best-in-class research capability from the ground up. You’ll transform a nascent function into a strategic partner across Product, Design, Marketing, and Data, influencing product direction, marketing strategy, and customer experience. We’re looking for a hands-on, resilient research leader who can move between strategy, execution … and team-building, and who thrives in complex, fast-paced, and high-stakes environments. What you’ll do Define and lead the vision, strategy, and roadmap for a modern, combined Product & Market Research function. Build, mentor, and scale a high-performing team of researchers focused on customer insight and impact. Deliver actionable insights through qualitative and quantitative research that … shape product and marketing decisions. Partner with Product, Design, Data, Engineering, and Marketing to embed the customer voice into strategy and execution. Overhaul and elevate a legacy team through hiring, mentorship, and organisational change. Establish scalable frameworks, processes, and tools to maximise research effectiveness and influence. Act as a trusted advisor to senior stakeholders, influencing decisions with More ❯
Posted:
Marketing Strategy
London
10th Percentile
£41,250
25th Percentile
£48,125
Median
£57,500
75th Percentile
£70,000
90th Percentile
£86,125