Marketing Strategy Job Trends in London

Marketing Strategy
England > London

The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring Marketing Strategy skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 325 364 396
Rank change year-on-year +39 +32 +187
Permanent jobs citing Marketing Strategy 49 66 56
As % of all permanent jobs in London 0.35% 0.43% 0.31%
As % of the Processes & Methodologies category 0.40% 0.45% 0.33%
Number of salaries quoted 24 13 37
10th Percentile £41,250 £39,750 £33,250
25th Percentile £51,250 £57,500 £47,500
Median annual salary (50th Percentile) £58,750 £75,000 £57,500
Median % change year-on-year -21.67% +30.43% -17.86%
75th Percentile £67,813 £107,500 £87,500
90th Percentile £94,125 £114,250 £137,500
England median annual salary £52,500 £45,000 £53,750
% change year-on-year +16.67% -16.28% -14.00%

All Process & Methodology Skills
London

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in London.

Permanent vacancies with a requirement for process or methodology skills 12,269 14,580 16,930
As % of all permanent jobs advertised in London 87.64% 94.60% 92.41%
Number of salaries quoted 7,845 8,006 13,563
10th Percentile £36,250 £43,250 £41,250
25th Percentile £52,400 £56,250 £55,000
Median annual salary (50th Percentile) £75,000 £75,000 £75,000
75th Percentile £95,000 £97,500 £95,000
90th Percentile £117,500 £121,250 £115,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Marketing Strategy
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing Marketing Strategy relative to all permanent IT jobs advertised in London.

Marketing Strategy job vacancy trend in London

Marketing Strategy
Salary Trend in London

Salary distribution trend for jobs in London citing Marketing Strategy.

Salary distribution trend for jobs in London citing Marketing Strategy

Marketing Strategy
Salary Histogram in London

Salary distribution for jobs citing Marketing Strategy in London over the 6 months to 13 January 2026.

Salary histogram for Marketing Strategy in London

Marketing Strategy
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the London region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London +13 1 £57,500 -45.24% 6
East London - 1 - -
Marketing Strategy
England

Marketing Strategy
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (8.16%) WordPress
2 3 (6.12%) Apache
2 3 (6.12%) Apache Airflow
2 3 (6.12%) Apache Superset
3 1 (2.04%) CMS
Applications
1 4 (8.16%) Microsoft Excel
2 2 (4.08%) Microsoft Project
3 1 (2.04%) Microsoft PowerPoint
Business Applications
1 1 (2.04%) Adobe Campaign
1 1 (2.04%) Dynamics CRM
1 1 (2.04%) Sprinklr
Cloud Services
1 12 (24.49%) SaaS
2 6 (12.24%) Google Ads
3 5 (10.20%) Google Analytics
4 3 (6.12%) dbt
4 3 (6.12%) GCP
4 3 (6.12%) MailChimp
4 3 (6.12%) Power Platform
4 3 (6.12%) Snowflake
5 2 (4.08%) SAP Commerce Cloud
5 2 (4.08%) Smartsheet
6 1 (2.04%) Adobe Analytics
Communications & Networking
1 3 (6.12%) SMS
2 1 (2.04%) Internet
Database & Business Intelligence
1 3 (6.12%) Amazon Redshift
1 3 (6.12%) BigQuery
1 3 (6.12%) Data Warehouse
1 3 (6.12%) Power BI
1 3 (6.12%) Tableau
Development Applications
1 3 (6.12%) Git
1 3 (6.12%) GitLab
2 2 (4.08%) JIRA
General
1 49 (100.00%) Marketing
2 17 (34.69%) Analytical Skills
3 10 (20.41%) Social Skills
4 7 (14.29%) Finance
5 6 (12.24%) Advertising
5 6 (12.24%) Inclusion and Diversity
5 6 (12.24%) Telecoms
6 5 (10.20%) Law
6 5 (10.20%) Legal
6 5 (10.20%) Organisational Skills
6 5 (10.20%) Publishing
7 3 (6.12%) Local Government
8 2 (4.08%) Banking
8 2 (4.08%) Brand Awareness
8 2 (4.08%) Investment Banking
9 1 (2.04%) Influencing Skills
9 1 (2.04%) Presentation Skills
9 1 (2.04%) Spanish Language
Job Titles
1 10 (20.41%) Marketing Manager
2 9 (18.37%) Senior
3 6 (12.24%) Account Director
3 6 (12.24%) Head of Marketing
4 5 (10.20%) Product Manager
5 4 (8.16%) Senior Manager
5 4 (8.16%) Senior Marketing Manager
6 3 (6.12%) Account Manager
6 3 (6.12%) Content Manager
6 3 (6.12%) CRM Executive
6 3 (6.12%) Digital Account Director
6 3 (6.12%) Digital Content Manager
6 3 (6.12%) Digital Director
6 3 (6.12%) Head of Operations
6 3 (6.12%) Head of Sales
6 3 (6.12%) Product Marketing Manager
6 3 (6.12%) Strategic Account Manager
7 2 (4.08%) Marketing Director
7 2 (4.08%) Senior Data Warehouse Specialist
7 2 (4.08%) Senior Product Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (2.04%) PySpark
Miscellaneous
1 11 (22.45%) Onboarding
2 5 (10.20%) Blog
3 4 (8.16%) Analytical Mindset
3 4 (8.16%) Social Media
4 3 (6.12%) Data Centre
4 3 (6.12%) Educational Technology
4 3 (6.12%) Management Information System
4 3 (6.12%) Podcast
5 2 (4.08%) Marketing Technology
5 2 (4.08%) Mobile App
5 2 (4.08%) Web Conferencing
6 1 (2.04%) Digital Media
6 1 (2.04%) Multi-touch
Processes & Methodologies
1 27 (55.10%) Analytics
2 20 (40.82%) B2B
3 15 (30.61%) Digital Marketing
4 14 (28.57%) CRM
4 14 (28.57%) Thought Leadership
5 12 (24.49%) Agile
5 12 (24.49%) B2B Marketing
5 12 (24.49%) Roadmaps
5 12 (24.49%) Strategic Thinking
6 10 (20.41%) Storytelling
7 9 (18.37%) Project Management
8 8 (16.33%) Copywriting
8 8 (16.33%) Lead Generation
8 8 (16.33%) Mentoring
8 8 (16.33%) SEO
9 7 (14.29%) Business Strategy
9 7 (14.29%) Content Strategy
9 7 (14.29%) Demand Generation
9 7 (14.29%) Global Marketing
9 7 (14.29%) Stakeholder Management
Programming Languages
1 7 (14.29%) SQL
2 4 (8.16%) Python
3 3 (6.12%) ANSI SQL
4 1 (2.04%) Java
Qualifications
1 5 (10.20%) Degree
2 3 (6.12%) DBS Check
3 2 (4.08%) Master's Degree
4 1 (2.04%) Computer Science Degree
Quality Assurance & Compliance
1 5 (10.20%) Accessibility
1 5 (10.20%) Data Quality
2 3 (6.12%) GDPR
Vendors
1 13 (26.53%) Google
2 11 (22.45%) Salesforce
3 3 (6.12%) Apple
3 3 (6.12%) HubSpot
3 3 (6.12%) Microsoft
3 3 (6.12%) Salesforce Marketing Cloud
4 2 (4.08%) Adobe
4 2 (4.08%) SAP
4 2 (4.08%) TikTok
5 1 (2.04%) Hootsuite
5 1 (2.04%) Pardot
5 1 (2.04%) ServiceNow
5 1 (2.04%) Snapchat