Customer Marketing Analytics Manager (FTC)
- Location
- Greater London, England, United Kingdom
consolidated view of Customer Marketing performance. Develop scalable reporting and dashboards that provide a consolidated view of Customer Marketing performance across Bloomreach, Power BI and other data sources, including Snowflake, Google Analytics and Content Square. Develop standardised reporting, dashboards and self‐service tools that enable Marketing Managers … into analytical approaches and actionable recommendations. Experience developing and owning marketing performance reporting and measurement frameworks, including regular reporting to senior stakeholders, using Power BI or similar visualisation tools. Knowledge Marketing effectiveness, campaign measurement, attribution, incrementality and ROI evaluation. Statistical testing methodologies, including A/B testing, control ...