21 of 21 Qualitative Research Jobs in the UK excluding London

shape the digital journey of a high-volume eCommerce business? Do you enjoy turning behavioural insight into measurable commercial performance? Ready to own research end-to-end in a growing, sustainability-focused retail environment? We’re hiring a UX Researcher to join a purpose-led online retail organisation processing … products annually. The Opportunity – UX Researcher This UX Researcher role sits at the intersection of Product, UX/UI and Marketing. You will own research across the full digital customer journey — from discovery to checkout — ensuring user insight directly drives conversion, retention and engagement. You’ll combine qualitative ...

shape the digital journey of a high-volume eCommerce business? Do you enjoy turning behavioural insight into measurable commercial performance? Ready to own research end-to-end in a growing, sustainability-focused retail environment? We’re hiring a UX Researcher to join a purpose-led online retail organisation processing … products annually. The Opportunity – UX Researcher This UX Researcher role sits at the intersection of Product, UX/UI and Marketing. You will own research across the full digital customer journey — from discovery to checkout — ensuring user insight directly drives conversion, retention and engagement. You’ll combine qualitative ...

with active SC clearance to support a Central Government department on a major digital programme. This role is ideal for someone with deep user research expertise, experience delivering insights that shape complex digital services, and familiarity with GDS standards and ways of working. The Role You will play … work closely with delivery teams, service designers, and senior stakeholders to embed user-centred design principles across programmes. Key Responsibilities Include: Planning and conducting qualitative and quantitative research, including interviews, surveys, usability testing, and field studies Analysing and synthesising research findings into clear, actionable insights Creating personas ...

with active SC clearance to support a Central Government department on a major digital programme. This role is ideal for someone with deep user research expertise, experience delivering insights that shape complex digital services, and familiarity with GDS standards and ways of working . The Role You will play … work closely with delivery teams, service designers, and senior stakeholders to embed user-centred design principles across programmes. Key Responsibilities Include: Planning and conducting qualitative and quantitative research, including interviews, surveys, usability testing, and field studies Analysing and synthesising research findings into clear, actionable insights Creating personas ...

experienced User Researcher with strong NHS experience. This role will play a key part in shaping a national service by leading user centred research across a complex healthcare landscape. You will work closely with product, delivery and business analysis teams to ensure the service is grounded in real user … needs and aligned to NHS standards. Key Responsibilities Lead end to end user research activities throughout discovery Design research plans aligned to programme objectives Conduct qualitative research including interviews, usability testing and contextual enquiry Engage a broad range of users including clinical, operational and administrative stakeholders ...

Business Development Manager Leeds, UK (Hybrid, some travel required) £35,000 £60,000 Basic salary & Bonus Market Research About the Company We are an established market research agency in Leeds, working with national and international clients across a wide range of sectors, offering quantitative and qualitative research solutions. We deliver high-quality, bespoke research solutions via online, in-home, and face-to-face methodologies. Now an employee-owned company , our people have a real voice in shaping the business and share in its success. Despite our growth, we retain a close-knit, supportive culture with ...

optimise conversion journeys. Analyse conversion funnels to identify drop-off points and optimisation opportunities. Develop data-driven hypotheses using quantitative (GA4, Looker Studio) and qualitative (session recordings, heatmaps, feedback) insights. Conduct qualitative research, including user interviews and session replay analysis, to guide testing. Conduct user research … communicate concepts. Collaborate with PPC, SEO, developers, designers, and marketing to deliver functional UX solutions. Profile A successful CRO Specialist should have: Proven UX research and CRO experience, particularly on B2B platforms. Skilled in end-to-end experimentation: hypothesis creation, test design, execution, and analysis. Proficient ...

experienced research professional to lead high-impact studies that directly inform strategic decisions. You'll design and deliver primary research that fills critical evidence gaps, tests hypotheses and provides reliable insights into how the pensions landscape is evolving. You'll work with complex data, applying both qualitative … medium-sized entity committed to delivering effective services and solutions to meet the needs of their stakeholders. Description Designing and delivering primary research studies using a range of methodologies (longitudinal, cross-sectional, cohort, quasi-experimental). Managing external research partners and overseeing effective contract and project delivery. Applying ...

client is a specialist technology group helping the UK Public Sector design better digital services and introduce safe, governed AI. They specialise in user research, service design, accessibility and digital experiences. Their work helps organisations redesign services, so they are easier for citizens to use and more efficient … understanding the needs, behaviours and challenges of the people who use them. Working as part of a multidisciplinary delivery team, you will lead user research activities with stakeholders, staff and end users to uncover insights that inform the design and improvement of digital services, platforms and operational processes. Your ...

looking for a curious and analytical Research Analyst to help turn complex health data into clear insights that shape policy and influence national decision-making. In this role, you will deliver high-quality research and data analysis that supports evidence-based policy development and advocacy across the NHS. … credible evidence base used to influence decision-makers across government and the health system. The Role This role sits within the organisation's research function and plays a key role in understanding the challenges facing the NHS . You will work across a wide range of topics - from rapid ...

ownership of UX and CRO activity across a suite of digital products, including customer portals, websites and online tools. Your work will span user research, journey mapping, wireframing, prototyping and hands-on experimentation. Key responsibilities include: Managing end-to-end CRO activity across websites and customer portals Building … experimentation roadmap using frameworks Designing and executing A/B and multivariate tests through VWO, from hypothesis creation to statistical analysis Conducting quantitative and qualitative research to uncover friction points, including funnel analysis, heatmaps, session replays and user feedback Translating insights into actionable optimisation strategies that improve lead ...

digital services across multiple user groups, including customers, stakeholders, and internal teams. The role will lead on planning, designing, and delivering high-quality user research to inform service design and product development decisions within an agile environment. UX Researcher/User Researcher Responsibilities: Lead on end-to-end user … research across discovery, alpha, beta, and live phases Plan, design, and deliver qualitative and quantitative research activities Translate user insights into clear, actionable recommendations Collaborate closely with product, design, and delivery teams Engage and influence senior stakeholders using evidence-led research Act as an advocate ...

Personas Work Arrangement Mode: Hybrid (3 Days Office) Location: Coventry Role Description Lead the end-to-end development of IT user personas by translating qualitative and quantitative research into actionable persona artefacts aligned to STW's digital, EUC, and M365 strategies. Execute structured user research activities … Avoid repetition) Strong UX strategy and service design background Experience creating enterprise IT personas (EUC/Digital Workplace) Ability to translate research into actionable IT strategy Stakeholder-facing, facilitation, and presentation skills User research methods (qualitative & quantitative) Survey design and analysis Experience supporting enterprise IT or workplace ...

Business Development Manager Leeds, UK (Hybrid, some travel required) £35,000 - £60,000 Basic salary & Bonus Market Research About the Company We are an established market research agency in Leeds, working with national and international clients across a wide range of sectors, offering quantitative and qualitative research ...

way. For this role you will also need: Experience of turning raw data into meaningful insight using advanced statistical analysis techniques including quantitative and qualitative research methods. Experience of using appropriate statistical analysis software (e.g. R, Python, SPSS) to conduct different types of statistical analysis. Experience … statistical findings in a clear, accessible way for a non-technical audience both in written reports and verbal presentations. A good understanding of how research, analysis and evaluation inform organisational decision making and business planning processes. Ability to develop and implement effective solutions to analytical problems using creative ...

services through evidence-based user insight, ensuring solutions are accessible, inclusive, and aligned with user needs. Key Responsibilities Plan, design and conduct user research across the product lifecycle Use a range of qualitative and quantitative research methods Work closely with Product Managers, Designers and Developers in agile … teams Turn complex findings into clear, actionable insights Advocate for user-centred design and accessibility best practices Contribute to research repositories and insight libraries Essential Experience Proven experience working as a User Researcher within GDS environments Strong understanding of the Government Service Standard Experience delivering research in agile ...

User Researcher - Public Sector Digital Transformation Hybrid (Liverpool, 2-3 days/week) | Up to £50k + bonus + benefits Want to lead user research for a major Public Sector digital transformation used by millions You'll design and deliver the insight that shapes next-generation public services - influencing … strategy, informing service decisions, and ensuring solutions are grounded in real user needs. What you'll do Lead user research across Discovery, Alpha, Beta and Live Plan and run qualitative & quantitative research across diverse user groups Translate findings into clear, actionable insight that shapes service direction Champion ...

Company description: SGB Job description: Job Title: People Development Business and Research Analyst Job Type : 12 Month FTC Location: Milton Keynes (Based from our Brand new Learning Academy) – Hybrid working Salary: Starting from £40,000 plus an excellent benefits package Benefits: Hybrid working Enhanced parental leave Eligibility to annual … user learning journeys. Ability to engage with business stakeholders to understand competence gaps using a combination of face-to-face or virtual interviews, qualitative and quantitative research and consultation, and data analytics. Develop continuous monitoring of departmental KPI’s to enable informed decision making. Assist with strategic planning ...

insight into product advantage. I am recruiting a Product Researcher to join a fast paced product organisation where you will uncover user needs, plan research initiatives and deliver insight that shapes product direction. You will partner with Designers, Product Managers and Engineers to ensure every decision is grounded … evidence. Why this role is exciting You will help build and embed a modern research practice within a digital first organisation. You will run research across discovery, delivery and optimisation. You will work in a data rich, highly transactional environment where insights have immediate impact. What you will ...

enhancements Engage with stakeholders at all levels to understand objectives and translate these into defined business requirements and outcomes Analyse current operating models using qualitative and quantitative research, applying data modelling techniques to improve efficiency and effectiveness Collaborate closely with technical teams to convert business requirements into technical ...

Personas Work Arrangement Mode: Hybrid (3 Days Office) Location: Coventry Role Description Lead the end-to-end development of IT user personas by translating qualitative and quantitative research into actionable persona artefacts aligned to STW's digital, EUC, and M365 strategies click apply for full job details ...