Qualitative Research Job Trends in the UK excluding London

Qualitative Research
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Qualitative Research skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 498 556 546
Rank change year-on-year +58 -10 +184
Permanent jobs citing Qualitative Research 11 10 27
As % of all permanent jobs in the UK excluding London 0.026% 0.028% 0.078%
As % of the Processes & Methodologies category 0.033% 0.031% 0.088%
Number of salaries quoted 6 1 19
10th Percentile - - £36,310
25th Percentile £60,511 £35,750 £38,125
Median annual salary (50th Percentile) £63,076 £36,500 £42,500
Median % change year-on-year +72.81% -14.12% -15.00%
75th Percentile £65,640 £37,250 £51,278
90th Percentile £66,570 - £64,000
UK median annual salary £63,076 £65,000 £53,250
% change year-on-year -2.96% +22.07% -3.18%

All Process & Methodology Skills
UK excluding London

Qualitative Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,283 31,985 30,588
As % of all permanent jobs advertised in the UK excluding London 78.49% 89.04% 88.64%
Number of salaries quoted 19,187 14,363 22,780
10th Percentile £27,750 £31,250 £28,000
25th Percentile £33,500 £41,250 £38,000
Median annual salary (50th Percentile) £50,000 £55,000 £52,000
Median % change year-on-year -9.09% +5.77% -5.45%
75th Percentile £65,000 £70,000 £66,250
90th Percentile £80,000 £83,750 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Qualitative Research
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Qualitative Research relative to all permanent IT jobs advertised in the UK excluding London.

Qualitative Research job vacancy trend in the UK excluding London

Qualitative Research
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Qualitative Research.

Salary distribution trend for jobs in the UK excluding London citing Qualitative Research

Qualitative Research
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Qualitative Research within the UK excluding London region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Midlands - 6 £64,038 - 1
North of England +9 5 £63,076 +72.81% 1
East Midlands - 4 - -
Yorkshire - 2 £63,076 -
North East - 2 £64,038 -
West Midlands - 2 £64,038 - 1
South East +31 1 - - 6
North West +16 1 £63,076 +72.81% 1
Qualitative Research
UK

Qualitative Research
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (9.09%) UserZoom
Cloud Services
1 1 (9.09%) Adobe Analytics
1 1 (9.09%) Contentsquare
Communications & Networking
1 1 (9.09%) Broadband
General
1 4 (36.36%) Banking
1 4 (36.36%) Finance
1 4 (36.36%) Organisational Skills
2 1 (9.09%) Games
2 1 (9.09%) Public Sector
Job Titles
1 9 (81.82%) Senior
2 7 (63.64%) User Researcher
3 5 (45.45%) Senior User Researcher
4 4 (36.36%) Senior User Experience Researcher
4 4 (36.36%) User Experience Researcher
5 1 (9.09%) Digital User Researcher
5 1 (9.09%) Lead
Miscellaneous
1 1 (9.09%) Social Media
Processes & Methodologies
1 11 (100.00%) Quantitative Research
1 11 (100.00%) User Research
2 10 (90.91%) Actionable Insight
3 9 (81.82%) User Experience
4 7 (63.64%) Agile
4 7 (63.64%) User-Centered Design (UCD)
5 6 (54.55%) Service Design
5 6 (54.55%) Usability Testing
6 5 (45.45%) Coaching
6 5 (45.45%) Diary Studies
6 5 (45.45%) Interaction Design
6 5 (45.45%) Mentoring
6 5 (45.45%) Roadmaps
7 4 (36.36%) Business Strategy
7 4 (36.36%) Conjoint Analysis
7 4 (36.36%) Customer-Centricity
7 4 (36.36%) Product Management
7 4 (36.36%) Stakeholder Management
7 4 (36.36%) UX Research
8 1 (9.09%) Product Roadmap
Quality Assurance & Compliance
1 6 (54.55%) Accessibility
1 6 (54.55%) Actionable Recommendations
Vendors
1 1 (9.09%) Adobe