decisioning and omnichannel engagement. Guide architecture for marketing technology, campaign management, automation, segmentation, audience activation, content and digital asset management. Shape digital advertising and retail media capabilities, including programmatic activation, attribution and marketing effectiveness measurement. Define how real-time data, event-driven architecture, analytics, experimentation, recommendation engines and next-best … Deep knowledge of marketing technology, including CRM, campaign management, automation, segmentation, audience management, attribution, content management and digital asset management. Understanding of digital advertising, retail media networks, programmatic advertising, audience activation, ad measurement and marketing effectiveness modelling. Strong knowledge of customer data modelling, customer data platforms, data products, data governance ...