Senior CRM Manager
- Location
- Chester, Cheshire, United Kingdom
proposition and capability as the business scales, including expanding beyond its established email programme into a broader multi-channel lifecycle strategy across SMS and WhatsApp. Key Responsibilities Own and evolve the overarching CRM and lifecycle strategy, aligned to wider business and customer objectives Lead and develop a team of three … Define the CRM roadmap across retention, engagement, personalisation and customer lifetime value Identify opportunities to develop the customer journey and introduce new channels, including SMS and WhatsApp Set the strategic direction for Bloomreach, ensuring the platform is fully leveraged across segmentation, automation, personalisation and lifecycle activity Use customer data, insight ...