Short Message Service (SMS)
UK

The table below provides summary statistics for permanent job vacancies requiring SMS skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SMS over the 6 months leading up to 19 May 2025, comparing them to the same period in the previous two years.

6 months to
19 May 2025
Same period 2024 Same period 2023
Rank 691 852 896
Rank change year-on-year +161 +44 +248
Permanent jobs citing SMS 21 38 81
As % of all permanent jobs advertised in the UK 0.038% 0.038% 0.082%
As % of the Communications & Networking category 0.22% 0.28% 0.52%
Number of salaries quoted 13 32 59
10th Percentile £37,750 £27,335 £31,569
25th Percentile £48,750 £34,126 £47,225
Median annual salary (50th Percentile) £63,500 £42,317 £65,351
Median % change year-on-year +50.06% -35.25% +36.15%
75th Percentile £69,000 £57,500 £75,000
90th Percentile £70,000 £60,000 £77,715
UK excluding London median annual salary £55,000 £34,834 £61,180
% change year-on-year +57.89% -43.06% +27.46%

All Communications and Computer Networking Skills
UK

SMS falls under the Communications and Computer Networking category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring communications or computer networking skills.

Permanent vacancies with a requirement for communications or computer networking skills 9,357 13,478 15,631
As % of all permanent jobs advertised in the UK 16.75% 13.49% 15.76%
Number of salaries quoted 4,349 9,397 7,898
10th Percentile £23,686 £26,250 £27,750
25th Percentile £29,000 £32,500 £35,750
Median annual salary (50th Percentile) £45,000 £47,500 £50,250
Median % change year-on-year -5.26% -5.47% -4.29%
75th Percentile £66,250 £63,750 £71,250
90th Percentile £83,750 £77,580 £87,500
UK excluding London median annual salary £38,500 £43,500 £45,000
% change year-on-year -11.49% -3.33% -5.26%

SMS
Job Vacancy Trend

Job postings citing SMS as a proportion of all IT jobs advertised.

Job vacancy trend for SMS in the UK

SMS
Salary Trend

3-month moving average salary quoted in jobs citing SMS.

Salary trend for SMS in the UK

SMS
Salary Histogram

Salary distribution for jobs citing SMS over the 6 months to 19 May 2025.

Salary histogram for SMS in the UK

SMS
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SMS within the UK over the 6 months to 19 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +133 16 £63,500 +60.22% 84
UK excluding London +169 9 £55,000 +57.89% 43
London +111 9 £63,500 +15.45% 56
Work from Home +112 5 £35,000 -36.36% 44
Midlands +67 4 £53,750 +54.30% 6
South West +103 2 £70,000 +226.84% 1
West Midlands +43 2 £52,500 -4.55% 4
Wales +37 2 - - 3
East Midlands +22 2 £55,000 +57.89% 2
South East +95 1 £35,000 +16.67% 20

SMS
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (28.57%) CMS
2 2 (9.52%) Headless CMS
3 1 (4.76%) Drupal
3 1 (4.76%) WordPress
Cloud Services
1 6 (28.57%) Google Ads
1 6 (28.57%) Google Analytics
2 4 (19.05%) Amazon EC2
2 4 (19.05%) Amazon ECS
2 4 (19.05%) Amazon S3
2 4 (19.05%) Amazon SQS
2 4 (19.05%) AWS
2 4 (19.05%) GitHub
2 4 (19.05%) GitHub Actions
2 4 (19.05%) Twilio
2 4 (19.05%) Virtual Private Cloud
3 1 (4.76%) Dynamics 365
3 1 (4.76%) Google Tag Manager
3 1 (4.76%) MailChimp
3 1 (4.76%) Power Platform
3 1 (4.76%) WhatsApp
Communications & Networking
1 4 (19.05%) MQTT
1 4 (19.05%) VPN
Database & Business Intelligence
1 4 (19.05%) Amazon RDS
1 4 (19.05%) MongoDB
1 4 (19.05%) MySQL
1 4 (19.05%) PostgreSQL
2 1 (4.76%) Power BI
Development Applications
1 1 (4.76%) Visual Studio Code
1 1 (4.76%) Visual Website Optimizer
General
1 14 (66.67%) Marketing
2 13 (61.90%) Analytical Skills
3 12 (57.14%) Social Skills
4 6 (28.57%) Finance
5 3 (14.29%) Inclusion and Diversity
5 3 (14.29%) Presentation Skills
6 1 (4.76%) Advertising
6 1 (4.76%) Brand Awareness
6 1 (4.76%) Organisational Skills
Job Titles
1 6 (28.57%) Developer
2 4 (19.05%) Full-Stack Developer
2 4 (19.05%) Node.js Developer
2 4 (19.05%) React Developer
3 3 (14.29%) Full-Stack JavaScript Developer
3 3 (14.29%) Head of Digital
3 3 (14.29%) JavaScript Developer
3 3 (14.29%) Senior
4 2 (9.52%) Digital Developer
4 2 (9.52%) PPC Specialist
4 2 (9.52%) Senior Data Warehouse Specialist
5 1 (4.76%) CRM Manager
5 1 (4.76%) Database Architect
5 1 (4.76%) Digital Executive
5 1 (4.76%) Digital Marketing Executive
5 1 (4.76%) Digital Marketing Specialist
5 1 (4.76%) Integration Manager
5 1 (4.76%) Marketing Executive
5 1 (4.76%) Marketing Specialist
5 1 (4.76%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 6 (28.57%) Node.js
1 6 (28.57%) React
2 4 (19.05%) GraphQL
2 4 (19.05%) gRPC
2 4 (19.05%) RabbitMQ
2 4 (19.05%) React Native
2 4 (19.05%) RESTful
2 4 (19.05%) Sequelize
3 3 (14.29%) AngularJS
3 3 (14.29%) CSS
3 3 (14.29%) HTML
4 1 (4.76%) JSON
Miscellaneous
1 6 (28.57%) Analytical Mindset
2 4 (19.05%) Cloud Native
3 3 (14.29%) Social Media
4 1 (4.76%) Algorithms
Operating Systems
1 4 (19.05%) Linux
Processes & Methodologies
1 10 (47.62%) Analytics
2 9 (42.86%) Marketing Automation
3 8 (38.10%) Paid Search
4 7 (33.33%) A/B Testing
4 7 (33.33%) Decision-Making
5 6 (28.57%) Campaign Management
5 6 (28.57%) Conversion Rate Optimisation
5 6 (28.57%) Data-Driven Decision Making
5 6 (28.57%) Digital Marketing
5 6 (28.57%) Marketing Strategy
5 6 (28.57%) Personalization
5 6 (28.57%) SEO
6 5 (23.81%) Customer Acquisition
6 5 (23.81%) Customer Engagement
6 5 (23.81%) Pay per click
6 5 (23.81%) Remarketing
6 5 (23.81%) User Experience
7 4 (19.05%) Content Management
7 4 (19.05%) Data Science
7 4 (19.05%) Problem-Solving
Programming Languages
1 7 (33.33%) JavaScript
2 4 (19.05%) TypeScript
3 1 (4.76%) C#
3 1 (4.76%) C++
Qualifications
1 3 (14.29%) DBS Check
2 2 (9.52%) Degree
System Software
1 4 (19.05%) Docker
Vendors
1 10 (47.62%) Google
2 3 (14.29%) Facebook
2 3 (14.29%) Salesforce
2 3 (14.29%) YouTube
3 1 (4.76%) Ahrefs
3 1 (4.76%) dotdigital
3 1 (4.76%) Hotjar
3 1 (4.76%) HubSpot
3 1 (4.76%) SendGrid
3 1 (4.76%) TippingPoint