a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company's market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company … to drive demand, lead generation, and pipeline acceleration. Define campaign goals, messaging, buyer personas, and success metrics while developing programs to capture new leads. SalesEnablement Collaborate with sales, product, and customer service teams to align marketing efforts with revenue growth and demand generation. Develop salesenablement materials, including presentations, case studies, social media content, and competitive analysis. Coordinate product demos and content mapping to the buyer's journey to drive lead generation and sales conversions. Build and maintain relationships with partners, influencers, and stakeholders while providing marketing training and support. Market Analysis More ❯
Manchester, Lancashire, United Kingdom Hybrid / WFH Options
IRIS software Group
growth and delivery of the IRIS Payroll Services offering. Drive 'new product' initiatives and Value Creation Plans (VCPs) to delight customers and drive incremental Sales Order Value (SOV) and ARR including Tronc/Tipology, Employer Portal, HR Services, HR Admin, Payroll Payments, Employee Benefits. Drive adoption of the 'Employer … Understand the market and competitors and seek out enhancements to give our Managed Services solutions a competitive advantage. Manage relationships with internal stakeholders across sales, marketing, support, legal, compliance, professional services, and engineering. Support the prioritisation of escalations from the operations, consultants and implementation teams so that customer & colleagues … issues are minimized via product or service enhancements and training. Keep a regular pulse check with customers/prospects via shadowing sales conversations, user-groups and insight survey reports. Support the creation & maintenance of salesenablement collateral and joining high value sales presentations to support commercial More ❯
product, BD, and product marketing) to align campaigns with broader business objectives. Create and manage marketing collateral, including white papers, case studies, infographics, and salesenablement materials. Execute digital audience development campaigns to build awareness, drive traffic, and grow Agoda's database. Scale growth across social media platforms More ❯
narratives for various target audiences. Collaborate with Product teams to sharpen the differentiation across the Product portfolio. Create and manage a library of winning salesenablement materials that showcase a unique value proposition. Work with Product and Customer Success teams to help drive Customer Engagement strategies to help More ❯