Marketing Analytics Job Trends in Basingstoke

Marketing Analytics
Hampshire > Basingstoke

The table below provides summary statistics and salary benchmarking for jobs advertised in Basingstoke requiring Marketing Analytics skills. It covers permanent job vacancies from the 6 months leading up to 2 August 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Aug 2026
Same period 2025 Same period 2024
Rank 38 - -
Rank change year-on-year - - -
Permanent jobs citing Marketing Analytics 1 0 0
As % of all permanent jobs in Basingstoke 0.24% - -
As % of the Processes & Methodologies category 0.33% - -
Number of salaries quoted 1 0 0
10th Percentile - - -
25th Percentile £62,500 - -
Median annual salary (50th Percentile) £65,000 - -
75th Percentile £67,500 - -
90th Percentile - - -
Hampshire median annual salary £65,000 £55,000 -
% change year-on-year +18.18% - -

All Process & Methodology Skills
Basingstoke

Marketing Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Basingstoke.

Permanent vacancies with a requirement for process or methodology skills 300 257 362
As % of all permanent jobs advertised in Basingstoke 71.60% 83.99% 75.57%
Number of salaries quoted 271 208 285
10th Percentile £30,000 £45,000 £37,250
25th Percentile £35,000 £50,688 £46,250
Median annual salary (50th Percentile) £54,000 £60,500 £55,000
Median % change year-on-year -10.74% +10.00% +5.77%
75th Percentile £70,000 £78,750 £72,500
90th Percentile £90,000 £87,500 £85,000
Hampshire median annual salary £55,000 £50,750 £52,500
% change year-on-year +8.37% -3.33% -4.11%

Marketing Analytics
Job Vacancy Trend in Basingstoke

Historical trend showing the proportion of permanent IT job postings citing Marketing Analytics relative to all permanent IT jobs advertised in Basingstoke.

Marketing Analytics job vacancy trend in Basingstoke

Marketing Analytics
Salary Trend in Basingstoke

Salary distribution trend for jobs in Basingstoke citing Marketing Analytics.

Salary distribution trend for jobs in Basingstoke citing Marketing Analytics

Marketing Analytics
Co-Occurring Skills & Capabilities in Basingstoke by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Power Platform
Database & Business Intelligence
1 1 (100.00%) Looker
1 1 (100.00%) Power BI
1 1 (100.00%) Tableau
General
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Finance
1 1 (100.00%) Influencing Skills
1 1 (100.00%) Marketing
1 1 (100.00%) Presentation Skills
Job Titles
1 1 (100.00%) Analytics Manager
Processes & Methodologies
1 1 (100.00%) Actionable Insight
1 1 (100.00%) Analytics
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Coaching
1 1 (100.00%) Collaborative Working
1 1 (100.00%) Commercial Awareness
1 1 (100.00%) Continuous Improvement
1 1 (100.00%) Customer Engagement
1 1 (100.00%) Customer Experience
1 1 (100.00%) Customer Insight
1 1 (100.00%) Customer Segmentation
1 1 (100.00%) Data Analysis
1 1 (100.00%) Data Engineering
1 1 (100.00%) Data Transformation
1 1 (100.00%) Data-Driven Decision Making
1 1 (100.00%) Decision-Making
1 1 (100.00%) Mentoring
1 1 (100.00%) Pricing Analytics
1 1 (100.00%) Stakeholder Management
Programming Languages
1 1 (100.00%) SQL
Quality Assurance & Compliance
1 1 (100.00%) Actionable Recommendations