Period
to 16 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Basingstoke. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 16 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
Hampshire > Basingstoke
6 months to
16 Oct 2018
Same period 2017 Same period 2016
Rank 60 51 66
Rank change year-on-year -9 +15 -21
Permanent jobs citing Marketing 84 54 36
As % of all permanent IT jobs advertised in Basingstoke 4.76% 4.78% 3.55%
As % of the General category 18.67% 16.67% 12.63%
Number of salaries quoted 69 46 26
Basingstoke median annual salary £67,500 £53,750 £35,000
Median salary % change year-on-year +25.58% +53.57% -17.65%
10th Percentile £21,250 £31,875 £25,750
90th Percentile £75,000 £70,250 £67,500
Hampshire median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% +14.29%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for common skills.

All General Skills
Basingstoke
Permanent vacancies with a requirement for common skills 450 324 285
As % of all permanent IT jobs advertised in Basingstoke 25.51% 28.67% 28.08%
Number of salaries quoted 372 290 257
Basingstoke median annual salary £51,750 £45,000 £40,000
Median salary % change year-on-year +15.00% +12.50% -11.11%
10th Percentile £28,250 £31,000 £28,500
90th Percentile £75,000 £68,750 £65,000
Hampshire median annual salary £49,500 £45,000 £42,500
% change year-on-year +10.00% +5.88% -3.41%

Marketing
Job Vacancy Trend in Basingstoke

Job postings citing Marketing as a percentage of all IT jobs advertised in Basingstoke.

Job vacancy trend for Marketing in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Basingstoke.

Salary trend for Marketing in Basingstoke

Marketing
Salary Histogram in Basingstoke

The salary distribution of IT jobs citing Marketing in Basingstoke over the 6 months to 16 October 2018.

Salary histogram for Marketing in Basingstoke

For the 6 months to 16 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Basingstoke region with a requirement for Marketing.

1 41 (48.81%) CRM
1 41 (48.81%) Enterprise Architecture
1 41 (48.81%) Continuous Improvement
2 40 (47.62%) Mobile App
3 38 (45.24%) CMS
4 35 (41.67%) TOGAF
4 35 (41.67%) Management Information System
5 34 (40.48%) Content Management
6 25 (29.76%) Web Development
6 25 (29.76%) SAP
7 24 (28.57%) ERP
8 23 (27.38%) Social Media
9 22 (26.19%) .NET
9 22 (26.19%) Digital Marketing
10 21 (25.00%) Project Management
10 21 (25.00%) Identity Management
10 21 (25.00%) SDLC
10 21 (25.00%) Personalization
11 20 (23.81%) Oracle
11 20 (23.81%) Information Security
11 20 (23.81%) Programme Management
12 19 (22.62%) Migration
12 19 (22.62%) .NET Framework
12 19 (22.62%) J2EE
12 19 (22.62%) SOA
12 19 (22.62%) Service Delivery
12 19 (22.62%) Business Process Modelling
12 19 (22.62%) IT Strategy
12 19 (22.62%) Virtual Desktop
12 19 (22.62%) Master Data Management

Marketing
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (45.24%) CMS
2 5 (5.95%) SharePoint
3 4 (4.76%) Confluence
3 4 (4.76%) WordPress
Applications
1 4 (4.76%) MS Visio
2 3 (3.57%) Adobe Illustrator
2 3 (3.57%) FrameMaker
2 3 (3.57%) Microsoft Project
3 1 (1.19%) Acrobat
3 1 (1.19%) Microsoft Excel
3 1 (1.19%) Microsoft PowerPoint
3 1 (1.19%) SOLIDWORKS
Business Applications
1 5 (5.95%) Payment Gateway
2 2 (2.38%) Dynamics AX
Cloud Services
1 19 (22.62%) IaaS
1 19 (22.62%) PaaS
1 19 (22.62%) SaaS
2 2 (2.38%) Dynamics 365
3 1 (1.19%) Salesforce Sales Cloud
3 1 (1.19%) Salesforce Service Cloud
Communications & Networking
1 19 (22.62%) Software-Defined Networking
2 15 (17.86%) Internet
3 3 (3.57%) Asterisk PBX
Database & Business Intelligence
1 19 (22.62%) Big Data
1 19 (22.62%) Hadoop
1 19 (22.62%) Oracle Exadata
1 19 (22.62%) SAP HANA
2 7 (8.33%) MySQL
3 4 (4.76%) MariaDB
3 4 (4.76%) Relational Database
4 2 (2.38%) SQL Server Reporting Services
5 1 (1.19%) Data Warehouse
Development Applications
1 4 (4.76%) Git (software)
1 4 (4.76%) JIRA
1 4 (4.76%) Subversion
2 3 (3.57%) Eclipse
2 3 (3.57%) Visual Studio
General
1 15 (17.86%) Finance
2 9 (10.71%) Manufacturing
3 5 (5.95%) Legal
4 4 (4.76%) Electronics
5 3 (3.57%) Publishing
6 1 (1.19%) Telecoms
Job Titles
1 41 (48.81%) Architect
2 20 (23.81%) Enterprise Architect
3 16 (19.05%) Solutions Architect
4 14 (16.67%) Software Engineer
5 12 (14.29%) Graduate
5 12 (14.29%) Graduate Software Engineer
6 7 (8.33%) Developer
7 5 (5.95%) Business Development Manager
7 5 (5.95%) Business Manager
7 5 (5.95%) Development Manager
7 5 (5.95%) Domain Architect
7 5 (5.95%) Product Manager
7 5 (5.95%) Sales Manager
8 4 (4.76%) Web Developer
9 3 (3.57%) Author
9 3 (3.57%) Junior
9 3 (3.57%) Junior Project Manager
9 3 (3.57%) Project Manager
9 3 (3.57%) Technical Author
10 2 (2.38%) Embedded Engineer
Libraries, Frameworks & Software Standards
1 22 (26.19%) .NET
2 19 (22.62%) .NET Framework
2 19 (22.62%) J2EE
3 4 (4.76%) Ajax
3 4 (4.76%) CSS
3 4 (4.76%) CSS3
3 4 (4.76%) EDI
3 4 (4.76%) HTML
3 4 (4.76%) HTML5
3 4 (4.76%) jQuery
3 4 (4.76%) RESTful
3 4 (4.76%) SOAP
3 4 (4.76%) Symfony
3 4 (4.76%) Twitter Bootstrap
3 4 (4.76%) Web Services
3 4 (4.76%) XML
3 4 (4.76%) Yii
4 2 (2.38%) Boost C++ Libraries
4 2 (2.38%) OpenCV
4 2 (2.38%) STL
Miscellaneous
1 40 (47.62%) Mobile App
2 35 (41.67%) Management Information System
3 23 (27.38%) Social Media
4 19 (22.62%) Data Centre
4 19 (22.62%) Enterprise Software
5 15 (17.86%) Computer Science
5 15 (17.86%) Internet of Things
6 4 (4.76%) Life Science
7 3 (3.57%) Field-Programmable Gate Array
8 2 (2.38%) Analytical Skills
8 2 (2.38%) Self-Motivation
9 1 (1.19%) Blog
9 1 (1.19%) Data Protection Act
9 1 (1.19%) Virtual Team
Operating Systems
1 12 (14.29%) Windows
2 2 (2.38%) Linux
3 1 (1.19%) Unix
Processes & Methodologies
1 41 (48.81%) Continuous Improvement
1 41 (48.81%) CRM
1 41 (48.81%) Enterprise Architecture
2 35 (41.67%) TOGAF
3 34 (40.48%) Content Management
4 25 (29.76%) Web Development
5 24 (28.57%) ERP
6 22 (26.19%) Digital Marketing
7 21 (25.00%) Identity Management
7 21 (25.00%) Personalization
7 21 (25.00%) Project Management
7 21 (25.00%) SDLC
8 20 (23.81%) Information Security
8 20 (23.81%) Programme Management
9 19 (22.62%) Business Process Modelling
9 19 (22.62%) IT Strategy
9 19 (22.62%) Microservices
9 19 (22.62%) Migration
9 19 (22.62%) Service Delivery
9 19 (22.62%) SOA
Programming Languages
1 13 (15.48%) Java
2 9 (10.71%) JavaScript
3 4 (4.76%) PHP
4 3 (3.57%) C#
4 3 (3.57%) SQL
5 2 (2.38%) C++
6 1 (1.19%) Apex Code
6 1 (1.19%) C
Qualifications
1 16 (19.05%) Degree
2 12 (14.29%) Computer Science Degree
3 1 (1.19%) TOGAF Certification
Quality Assurance & Compliance
1 3 (3.57%) ISO 9000
2 2 (2.38%) PMO
3 1 (1.19%) GDPR
3 1 (1.19%) ISO 14001
3 1 (1.19%) ISO 9001
3 1 (1.19%) ISO/IEC 27001
3 1 (1.19%) QA
System Software
1 19 (22.62%) Virtual Desktop
2 1 (1.19%) VMware Infrastructure
Systems Management
1 3 (3.57%) EMC NetWorker
Vendors
1 25 (29.76%) SAP
2 20 (23.81%) Oracle
3 12 (14.29%) Microsoft
4 6 (7.14%) Pega
5 5 (5.95%) PayPal
5 5 (5.95%) WorldPay
6 4 (4.76%) OutSystems
6 4 (4.76%) WooCommerce
7 1 (1.19%) Adobe
7 1 (1.19%) Cisco
7 1 (1.19%) Juniper
7 1 (1.19%) Salesforce.com
7 1 (1.19%) TOWER Software
7 1 (1.19%) VMware