Period
to 21 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Basingstoke. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
Hampshire > Basingstoke
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 61 49 48
Rank change year-on-year -12 -1 -8
Permanent jobs citing Marketing 78 55 57
As % of all permanent IT jobs advertised in Basingstoke 4.74% 4.98% 5.43%
As % of the General category 17.18% 16.27% 16.86%
Number of salaries quoted 61 48 42
Basingstoke median annual salary £60,000 £51,250 £40,250
Median salary % change year-on-year +17.07% +27.33% -11.54%
10th Percentile £25,000 £26,250 £25,750
90th Percentile £75,000 £70,250 £67,275
Hampshire median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% +17.65%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for common skills.

All General Skills
Basingstoke
Permanent vacancies with a requirement for common skills 454 338 338
As % of all permanent IT jobs advertised in Basingstoke 27.58% 30.62% 32.19%
Number of salaries quoted 380 300 293
Basingstoke median annual salary £50,000 £45,000 £40,000
Median salary % change year-on-year +11.11% +12.50% -11.11%
10th Percentile £31,250 £28,925 £28,900
90th Percentile £75,000 £68,875 £65,000
Hampshire median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - -3.41%

Marketing
Job Vacancy Trend in Basingstoke

Job postings citing Marketing as a percentage of all IT jobs advertised in Basingstoke.

Job vacancy trend for Marketing in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Basingstoke.

Salary trend for Marketing in Basingstoke

Marketing
Salary Histogram in Basingstoke

The salary distribution of IT jobs citing Marketing in Basingstoke over the 6 months to 21 August 2018.

Salary histogram for Marketing in Basingstoke

For the 6 months to 21 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Basingstoke region with a requirement for Marketing.

1 34 (43.59%) CMS
2 32 (41.03%) Enterprise Architecture
2 32 (41.03%) Continuous Improvement
3 31 (39.74%) Mobile App
3 31 (39.74%) CRM
4 27 (34.62%) Management Information System
4 27 (34.62%) TOGAF
5 26 (33.33%) Content Management
6 24 (30.77%) Web Development
7 21 (26.92%) SAP
8 20 (25.64%) ERP
9 19 (24.36%) Social Media
10 18 (23.08%) .NET
10 18 (23.08%) Digital Marketing
11 17 (21.79%) Project Management
11 17 (21.79%) SDLC
12 16 (20.51%) Personalization
12 16 (20.51%) Big Data
12 16 (20.51%) Finance
12 16 (20.51%) Identity Management
12 16 (20.51%) Oracle
12 16 (20.51%) Migration
12 16 (20.51%) Information Security
12 16 (20.51%) Programme Management
13 15 (19.23%) .NET Framework
13 15 (19.23%) SOA
13 15 (19.23%) J2EE
13 15 (19.23%) Service Delivery
13 15 (19.23%) SAP HANA
13 15 (19.23%) IaaS

Marketing
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (43.59%) CMS
2 8 (10.26%) Confluence
2 8 (10.26%) WordPress
3 5 (6.41%) SharePoint
Applications
1 8 (10.26%) MS Visio
2 7 (8.97%) Adobe Illustrator
2 7 (8.97%) FrameMaker
3 1 (1.28%) Acrobat
3 1 (1.28%) Microsoft Excel
3 1 (1.28%) Microsoft PowerPoint
3 1 (1.28%) SOLIDWORKS
Business Applications
1 5 (6.41%) Payment Gateway
2 2 (2.56%) Dynamics AX
Cloud Services
1 15 (19.23%) IaaS
1 15 (19.23%) PaaS
1 15 (19.23%) SaaS
2 2 (2.56%) Dynamics 365
2 2 (2.56%) Salesforce Sales Cloud
2 2 (2.56%) Salesforce Service Cloud
Communications & Networking
1 15 (19.23%) Software-Defined Networking
2 11 (14.10%) Internet
3 3 (3.85%) Asterisk PBX
Database & Business Intelligence
1 16 (20.51%) Big Data
2 15 (19.23%) Hadoop
2 15 (19.23%) Oracle Exadata
2 15 (19.23%) SAP HANA
3 11 (14.10%) MySQL
4 8 (10.26%) MariaDB
4 8 (10.26%) Relational Database
5 2 (2.56%) SQL Server Reporting Services
6 1 (1.28%) Data Warehouse
Development Applications
1 8 (10.26%) Git (software)
1 8 (10.26%) JIRA
1 8 (10.26%) Subversion
2 3 (3.85%) Eclipse
2 3 (3.85%) Visual Studio
General
1 16 (20.51%) Finance
2 13 (16.67%) Manufacturing
3 8 (10.26%) Electronics
4 7 (8.97%) Publishing
5 5 (6.41%) Legal
6 2 (2.56%) Games
7 1 (1.28%) Advertising
7 1 (1.28%) Telecoms
Job Titles
1 32 (41.03%) Architect
2 16 (20.51%) Enterprise Architect
3 11 (14.10%) Developer
3 11 (14.10%) Solutions Architect
4 9 (11.54%) Software Engineer
5 8 (10.26%) Web Developer
6 7 (8.97%) Author
6 7 (8.97%) Graduate
6 7 (8.97%) Graduate Software Engineer
6 7 (8.97%) Technical Author
7 5 (6.41%) Business Development Manager
7 5 (6.41%) Business Manager
7 5 (6.41%) Development Manager
7 5 (6.41%) Domain Architect
7 5 (6.41%) Product Manager
7 5 (6.41%) Sales Manager
8 3 (3.85%) Evangelist
9 2 (2.56%) Dynamics AX Consultant
9 2 (2.56%) Embedded Engineer
9 2 (2.56%) Embedded Software Engineer
Libraries, Frameworks & Software Standards
1 18 (23.08%) .NET
2 15 (19.23%) .NET Framework
2 15 (19.23%) J2EE
3 9 (11.54%) Web Services
4 8 (10.26%) Ajax
4 8 (10.26%) CSS
4 8 (10.26%) CSS3
4 8 (10.26%) EDI
4 8 (10.26%) HTML
4 8 (10.26%) HTML5
4 8 (10.26%) jQuery
4 8 (10.26%) RESTful
4 8 (10.26%) SOAP
4 8 (10.26%) Symfony
4 8 (10.26%) Twitter Bootstrap
4 8 (10.26%) XML
4 8 (10.26%) Yii
5 2 (2.56%) Boost C++ Libraries
5 2 (2.56%) OpenCV
5 2 (2.56%) Visualforce
Miscellaneous
1 31 (39.74%) Mobile App
2 27 (34.62%) Management Information System
3 19 (24.36%) Social Media
4 15 (19.23%) Data Centre
4 15 (19.23%) Enterprise Software
5 14 (17.95%) Computer Science
6 11 (14.10%) Internet of Things
7 8 (10.26%) Life Science
8 7 (8.97%) Field-Programmable Gate Array
9 3 (3.85%) Blog
10 2 (2.56%) Analytical Skills
10 2 (2.56%) Self-Motivation
11 1 (1.28%) Data Protection Act
Operating Systems
1 7 (8.97%) Windows
2 2 (2.56%) Linux
3 1 (1.28%) Unix
Processes & Methodologies
1 32 (41.03%) Continuous Improvement
1 32 (41.03%) Enterprise Architecture
2 31 (39.74%) CRM
3 27 (34.62%) TOGAF
4 26 (33.33%) Content Management
5 24 (30.77%) Web Development
6 20 (25.64%) ERP
7 18 (23.08%) Digital Marketing
8 17 (21.79%) Project Management
8 17 (21.79%) SDLC
9 16 (20.51%) Identity Management
9 16 (20.51%) Information Security
9 16 (20.51%) Migration
9 16 (20.51%) Personalization
9 16 (20.51%) Programme Management
10 15 (19.23%) Business Process Modelling
10 15 (19.23%) IT Strategy
10 15 (19.23%) Master Data Management
10 15 (19.23%) Service Delivery
10 15 (19.23%) SOA
Programming Languages
1 13 (16.67%) JavaScript
2 8 (10.26%) Java
2 8 (10.26%) PHP
3 3 (3.85%) C#
3 3 (3.85%) SQL
4 2 (2.56%) Apex Code
4 2 (2.56%) C++
5 1 (1.28%) C
Qualifications
1 11 (14.10%) Degree
2 7 (8.97%) Computer Science Degree
3 1 (1.28%) TOGAF Certification
Quality Assurance & Compliance
1 7 (8.97%) ISO 9000
2 2 (2.56%) GDPR
2 2 (2.56%) PMO
3 1 (1.28%) ISO 14001
3 1 (1.28%) ISO 9001
3 1 (1.28%) ISO/IEC 27001
3 1 (1.28%) QA
System Software
1 15 (19.23%) Virtual Desktop
Vendors
1 21 (26.92%) SAP
2 16 (20.51%) Oracle
3 8 (10.26%) Microsoft
3 8 (10.26%) OutSystems
3 8 (10.26%) WooCommerce
4 6 (7.69%) Pega
5 5 (6.41%) PayPal
5 5 (6.41%) WorldPay
6 2 (2.56%) Salesforce.com
7 1 (1.28%) Adobe
7 1 (1.28%) TOWER Software