Period
to 24 May 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Basingstoke. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 May 2019 with a comparison to the same period over the previous 2 years.

Marketing
Hampshire > Basingstoke
6 months to
24 May 2019
Same period 2018 Same period 2017
Rank 55 72 64
Rank change year-on-year +17 -8 -27
Permanent jobs citing Marketing 62 55 34
As % of all permanent IT jobs advertised in Basingstoke 4.09% 3.68% 3.34%
As % of the General category 14.52% 11.90% 10.59%
Number of salaries quoted 54 44 31
Basingstoke median annual salary £47,500 £50,500 £49,000
Median salary % change year-on-year -5.94% +3.06% -2.00%
10th Percentile £21,250 £32,150 £25,500
90th Percentile £68,750 £71,250 £68,750
Hampshire median annual salary £45,000 £42,500 £44,000
% change year-on-year +5.88% -3.41% +3.53%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for common skills.

All General Skills
Basingstoke
Permanent vacancies with a requirement for common skills 427 462 321
As % of all permanent IT jobs advertised in Basingstoke 28.18% 30.94% 31.56%
Number of salaries quoted 321 394 275
Basingstoke median annual salary £47,500 £47,500 £43,000
Median salary % change year-on-year - +10.47% +7.50%
10th Percentile £31,250 £31,875 £29,250
90th Percentile £68,750 £75,000 £67,250
Hampshire median annual salary £47,500 £45,000 £42,500
% change year-on-year +5.56% +5.88% -1.16%

Marketing
Job Vacancy Trend in Basingstoke

Job postings citing Marketing as a percentage of all IT jobs advertised in Basingstoke.

Job vacancy trend for Marketing in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Basingstoke.

Salary trend for Marketing in Basingstoke

Marketing
Salary Histogram in Basingstoke

The salary distribution of IT jobs citing Marketing in Basingstoke over the 6 months to 24 May 2019.

Salary histogram for Marketing in Basingstoke

For the 6 months to 24 May 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Basingstoke region with a requirement for Marketing.

1 31 (50.00%) Computer Science
2 30 (48.39%) Degree
3 26 (41.94%) Java
3 26 (41.94%) OO
3 26 (41.94%) Product Management
4 25 (40.32%) JavaScript
5 18 (29.03%) Data Modelling
6 17 (27.42%) MySQL
6 17 (27.42%) Microsoft Azure
7 16 (25.81%) Software Engineering
7 16 (25.81%) Oracle
7 16 (25.81%) Analytical Skills
8 15 (24.19%) CRM
8 15 (24.19%) Agile Software Development
9 14 (22.58%) Data Management
9 14 (22.58%) Data Warehouse
9 14 (22.58%) Informatica
9 14 (22.58%) SQL
9 14 (22.58%) Google
9 14 (22.58%) Amazon AWS
9 14 (22.58%) Google Cloud Platform
9 14 (22.58%) Master Data Management
10 13 (20.97%) Data Quality
10 13 (20.97%) Innovative Thinking
10 13 (20.97%) Data Science
10 13 (20.97%) Computer Science Degree
10 13 (20.97%) Data Development
10 13 (20.97%) Statistics
10 13 (20.97%) C++
10 13 (20.97%) ITIL

Marketing
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (17.74%) CMS
2 3 (4.84%) Kentico
2 3 (4.84%) Sitecore CMS
2 3 (4.84%) Umbraco
2 3 (4.84%) WordPress
3 2 (3.23%) Oracle Coherence
4 1 (1.61%) Apache
4 1 (1.61%) nginx
Applications
1 8 (12.90%) Microsoft Excel
2 4 (6.45%) Microsoft PowerPoint
2 4 (6.45%) MS Visio
Business Applications
1 3 (4.84%) Shopify
2 2 (3.23%) SAP Oil and Gas
Cloud Services
1 17 (27.42%) Microsoft Azure
2 14 (22.58%) Amazon AWS
2 14 (22.58%) Google Cloud Platform
3 8 (12.90%) SaaS
Database & Business Intelligence
1 17 (27.42%) MySQL
2 14 (22.58%) Data Warehouse
3 6 (9.68%) SQL Server
4 2 (3.23%) Oracle Reports
4 2 (3.23%) QlikView
Development Applications
1 1 (1.61%) Grunt
1 1 (1.61%) gulp
1 1 (1.61%) Jenkins
General
1 10 (16.13%) Finance
2 8 (12.90%) Retail
3 5 (8.06%) Manufacturing
Job Titles
1 29 (46.77%) Software Engineer
2 13 (20.97%) C++ Software Engineer
2 13 (20.97%) Development Engineer
2 13 (20.97%) Development Manager
2 13 (20.97%) Graduate
2 13 (20.97%) Graduate Software Engineer
2 13 (20.97%) Java Engineer
2 13 (20.97%) Java Software Engineer
2 13 (20.97%) Software Development Engineer
3 8 (12.90%) Consultant
3 8 (12.90%) Data Manager
3 8 (12.90%) Junior
3 8 (12.90%) Master Data Manager
4 7 (11.29%) Analyst
5 5 (8.06%) Junior Consultant
5 5 (8.06%) Junior Technical Consultant
5 5 (8.06%) Technical Consultant
6 4 (6.45%) Business Analyst
6 4 (6.45%) Developer
7 3 (4.84%) .NET Developer
Libraries, Frameworks & Software Standards
1 9 (14.52%) CSS
1 9 (14.52%) HTML
2 4 (6.45%) HTML5
3 3 (4.84%) .NET
3 3 (4.84%) ASP.NET
3 3 (4.84%) ASP.NET MVC
4 1 (1.61%) CakePHP
4 1 (1.61%) CSS3
4 1 (1.61%) jQuery
4 1 (1.61%) Laravel
4 1 (1.61%) RabbitMQ
4 1 (1.61%) RESTful
4 1 (1.61%) Sass
4 1 (1.61%) Twitter Bootstrap
Miscellaneous
1 16 (25.81%) Analytical Skills
2 11 (17.74%) FMCG
3 10 (16.13%) Management Information System
4 9 (14.52%) Marketing Technology
5 3 (4.84%) Mobile App
5 3 (4.84%) User Experience
6 2 (3.23%) Data Protection Act
6 2 (3.23%) Life Science
7 1 (1.61%) Enterprise Software
Operating Systems
1 13 (20.97%) Windows
2 3 (4.84%) Android
2 3 (4.84%) Apple iOS
Processes & Methodologies
1 31 (50.00%) Computer Science
2 26 (41.94%) OO
2 26 (41.94%) Product Management
3 18 (29.03%) Data Modelling
4 16 (25.81%) Software Engineering
5 15 (24.19%) Agile Software Development
5 15 (24.19%) CRM
6 14 (22.58%) Data Management
6 14 (22.58%) Master Data Management
7 13 (20.97%) Business Intelligence
7 13 (20.97%) Data Development
7 13 (20.97%) Data Science
7 13 (20.97%) ETL
7 13 (20.97%) Innovative Thinking
7 13 (20.97%) ITIL
7 13 (20.97%) Statistics
8 12 (19.35%) Business Analysis
9 11 (17.74%) Waterfall
10 10 (16.13%) Data Integration
11 9 (14.52%) Dimensional Modelling
Programming Languages
1 26 (41.94%) Java
2 25 (40.32%) JavaScript
3 14 (22.58%) SQL
4 13 (20.97%) C++
4 13 (20.97%) Python
5 4 (6.45%) PHP
6 3 (4.84%) C#
6 3 (4.84%) VBA
7 2 (3.23%) C
Qualifications
1 30 (48.39%) Degree
2 13 (20.97%) Computer Science Degree
3 9 (14.52%) Master's Degree
Quality Assurance & Compliance
1 13 (20.97%) Data Quality
2 3 (4.84%) QA
3 2 (3.23%) GDPR
Vendors
1 16 (25.81%) Oracle
2 14 (22.58%) Google
2 14 (22.58%) Informatica
3 12 (19.35%) SAP
4 11 (17.74%) Pega
5 10 (16.13%) Aprimo
6 8 (12.90%) Microsoft
7 3 (4.84%) Sitecore
8 1 (1.61%) Zend