Marketing Job Trends in Basingstoke

Marketing
Hampshire > Basingstoke

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Basingstoke. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 15 January 2026, comparing them to the same period in the previous two years.

6 months to
15 Jan 2026
Same period 2025 Same period 2024
Rank 35 43 40
Rank change year-on-year +8 -3 -6
Permanent jobs citing Marketing 15 13 8
As % of all permanent jobs in Basingstoke 4.75% 2.10% 2.52%
As % of the General category 12.61% 12.62% 4.91%
Number of salaries quoted 15 3 8
10th Percentile £27,940 £53,500 £37,350
25th Percentile £40,875 £56,875 £37,500
Median annual salary (50th Percentile) £54,000 £65,000 £50,000
Median % change year-on-year -16.92% +30.00% -
75th Percentile £56,000 £66,250 £65,000
90th Percentile £56,900 £67,000 £66,500
Hampshire median annual salary £31,500 £60,000 £60,000
% change year-on-year -47.50% - +33.33%

All General Skills
Basingstoke

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Basingstoke.

Permanent vacancies with a requirement for general skills 119 103 163
As % of all permanent jobs advertised in Basingstoke 37.66% 16.64% 51.26%
Number of salaries quoted 96 45 100
10th Percentile £27,500 £40,100 £29,400
25th Percentile £36,250 £47,500 £33,625
Median annual salary (50th Percentile) £55,000 £62,500 £46,250
Median % change year-on-year -12.00% +35.14% -16.67%
75th Percentile £75,000 £73,750 £65,000
90th Percentile £88,875 £75,000 £72,500
Hampshire median annual salary £45,000 £55,000 £50,000
% change year-on-year -18.18% +10.00% -7.94%

Marketing
Job Vacancy Trend in Basingstoke

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Basingstoke.

Marketing job vacancy trend in Basingstoke

Marketing
Salary Trend in Basingstoke

Salary distribution trend for jobs in Basingstoke citing Marketing.

Salary distribution trend for jobs in Basingstoke citing Marketing

Marketing
Salary Histogram in Basingstoke

Salary distribution for jobs citing Marketing in Basingstoke over the 6 months to 15 January 2026.

Salary histogram for Marketing in Basingstoke

Marketing
Co-Occurring Skills & Capabilities in Basingstoke by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (13.33%) CMS
1 2 (13.33%) WordPress
Applications
1 1 (6.67%) Adobe Creative Suite
1 1 (6.67%) Microsoft Office
Cloud Services
1 3 (20.00%) MailChimp
2 1 (6.67%) Azure
2 1 (6.67%) SaaS
Database & Business Intelligence
1 1 (6.67%) Data Warehouse
1 1 (6.67%) MongoDB
1 1 (6.67%) MySQL
1 1 (6.67%) SQL Server
Development Applications
1 1 (6.67%) Git
General
1 4 (26.67%) Social Skills
2 1 (6.67%) Banking
2 1 (6.67%) Billing
2 1 (6.67%) Brand Awareness
2 1 (6.67%) Finance
2 1 (6.67%) Financial Institution
2 1 (6.67%) Organisational Skills
2 1 (6.67%) Retail
Job Titles
1 9 (60.00%) Marketing Manager
2 3 (20.00%) Marketing Executive
3 1 (6.67%) Head of Development
3 1 (6.67%) Head of Software Development
Libraries, Frameworks & Software Standards
1 1 (6.67%) .NET
Miscellaneous
1 3 (20.00%) Social Media
2 2 (13.33%) Blog
3 1 (6.67%) Driving Licence
3 1 (6.67%) iPad
3 1 (6.67%) Web Conferencing
Operating Systems
1 1 (6.67%) Android
1 1 (6.67%) Apple iOS
Processes & Methodologies
1 11 (73.33%) B2B
2 7 (46.67%) Digital Marketing
3 4 (26.67%) B2B Marketing
3 4 (26.67%) Budget Management
3 4 (26.67%) Marketing Strategy
3 4 (26.67%) Pay per click
3 4 (26.67%) SEO
3 4 (26.67%) Stakeholder Engagement
4 3 (20.00%) Email Marketing
5 1 (6.67%) Agile
5 1 (6.67%) Data Modelling
5 1 (6.67%) Decision-Making
5 1 (6.67%) Kanban
5 1 (6.67%) Mobile Development
5 1 (6.67%) Performance Management
5 1 (6.67%) Project Delivery
5 1 (6.67%) Scrum
5 1 (6.67%) Software Engineering
5 1 (6.67%) Strategic Thinking
5 1 (6.67%) Technical Leadership
Programming Languages
1 1 (6.67%) C#
1 1 (6.67%) Kotlin
1 1 (6.67%) SQL
1 1 (6.67%) Swift
Qualifications
1 1 (6.67%) Degree
Quality Assurance & Compliance
1 1 (6.67%) QA
Vendors
1 4 (26.67%) Pardot
1 4 (26.67%) Salesforce
2 2 (13.33%) Facebook
2 2 (13.33%) Instagram
2 2 (13.33%) YouTube
3 1 (6.67%) Adobe
3 1 (6.67%) HubSpot
3 1 (6.67%) Microsoft