The following table provides summary statistics for permanent job vacancies advertised in Bedfordshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 26 April 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
East of England / Bedfordshire
3 months to
26 Apr 2017
Same period 2016 Same period 2015
Rank 64 86 83
Rank change year-on-year +22 -3  
Permanent jobs citing SEO 5 4 9
As % of all permanent IT jobs advertised in Bedfordshire 0.77% 0.43% 0.79%
As % of the Processes & Methodologies category 0.85% 0.46% 0.90%
Number of salaries quoted 2 4 1
Median salary £31,250 £65,500 £115,000
Median salary % change year-on-year -52.29% -43.04%  
UK excluding London median salary £35,000 £32,500 £30,000
% change year-on-year +7.69% +8.33%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Bedfordshire with a requirement for process and methodology skills.

Process & Methodology Skills
Bedfordshire
Permanent job vacancies with a requirement for process and methodology skills 586 864 1002
As % of all permanent IT job vacancies advertised in Bedfordshire 90.43% 92.80% 88.44%
Number of salaries quoted 426 701 739
Median salary £47,500 £51,500 £45,000
Median salary % change year-on-year -7.76% +14.44%  
90% offered a salary of more than £30,500 £37,500 £32,500
10% offered a salary of more than £67,500 £70,000 £75,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Bedfordshire

The job posting trend of jobs advertised in Bedfordshire citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Bedfordshire

SEO
Salary Trend in Bedfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Bedfordshire.

Salary trend for SEO in Bedfordshire

SEO
Job Locations in Bedfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Bedfordshire region over the 3 months to 26 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Luton +13 1 £25,000 -61.53%
Dunstable - 1 £37,500 -
SEO
East of England

For the 6 months to 26 April 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Bedfordshire region with a requirement for SEO.

1 6 (54.55%) Google
1 6 (54.55%) Marketing
2 5 (45.45%) Pay per click
3 4 (36.36%) Analytical Skills
3 4 (36.36%) Digital Content Management
3 4 (36.36%) Online Marketing
3 4 (36.36%) Content Management
3 4 (36.36%) HTML
3 4 (36.36%) Microsoft Excel
4 3 (27.27%) AdWords
5 2 (18.18%) Integrated Marketing
5 2 (18.18%) Algorithms
5 2 (18.18%) Marketing Strategy
5 2 (18.18%) Link Building
5 2 (18.18%) Social Media
5 2 (18.18%) E-Commerce
5 2 (18.18%) CMS
5 2 (18.18%) Copywriting
5 2 (18.18%) Digital Marketing
5 2 (18.18%) WordPress
6 1 (9.09%) Google Analytics
6 1 (9.09%) Data Analysis
6 1 (9.09%) Project Planning
6 1 (9.09%) Adobe Analytics
6 1 (9.09%) Data Entry
6 1 (9.09%) Analytics

SEO
Co-occurring IT Skills in Bedfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) CMS
1 2 (18.18%) WordPress
Applications
1 4 (36.36%) Microsoft Excel
Cloud Services
1 3 (27.27%) AdWords
2 1 (9.09%) Adobe Analytics
2 1 (9.09%) Google Analytics
General
1 6 (54.55%) Marketing
Job Titles
1 6 (54.55%) SEO Manager
2 4 (36.36%) Web Manager
3 3 (27.27%) Paid Search Executive
3 3 (27.27%) PPC Executive
4 2 (18.18%) Digital Marketing Manager
4 2 (18.18%) Marketing Manager
5 1 (9.09%) Content Editor
5 1 (9.09%) E-Commerce Executive
5 1 (9.09%) SEO Executive
5 1 (9.09%) Web Content Editor
5 1 (9.09%) Web Editor
Libraries, Frameworks & Software Standards
1 4 (36.36%) HTML
Miscellaneous
1 4 (36.36%) Analytical Skills
2 2 (18.18%) Algorithms
2 2 (18.18%) Social Media
Processes & Methodologies
1 5 (45.45%) Pay per click
2 4 (36.36%) Content Management
2 4 (36.36%) Digital Content Management
2 4 (36.36%) Online Marketing
3 2 (18.18%) Copywriting
3 2 (18.18%) Digital Marketing
3 2 (18.18%) E-Commerce
3 2 (18.18%) Integrated Marketing
3 2 (18.18%) Link Building
3 2 (18.18%) Marketing Strategy
4 1 (9.09%) Analytics
4 1 (9.09%) Data Analysis
4 1 (9.09%) Data Entry
4 1 (9.09%) Project Planning
Vendors
1 6 (54.55%) Google