The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Bedfordshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 26 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Social Media
East of England / Bedfordshire
Rank 62 87 81
Rank change year-on-year +25 -6  
Permanent jobs citing Social Media 8 1 5
As % of all permanent IT jobs advertised in Bedfordshire 1.25% 0.12% 0.45%
As % of the Miscellaneous category 3.19% 0.31% 1.43%
Number of salaries quoted 6 1 5
Median salary £100,000 £23,000 £30,000
Median salary % change year-on-year +334.78% -23.33%  
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Bedfordshire with a requirement for generic IT skills.

Generic IT Skills
Bedfordshire
Permanent job vacancies with a requirement for generic IT skills 251 321 349
As % of all permanent IT job vacancies advertised in Bedfordshire 39.10% 39.63% 31.33%
Number of salaries quoted 151 241 266
Median salary £46,250 £50,000 £40,000
Median salary % change year-on-year -7.50% +25.00%  
90% offered a salary of more than £25,000 £30,000 £20,500
10% offered a salary of more than £65,000 £60,000 £69,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Bedfordshire

The job posting trend of jobs advertised in Bedfordshire citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Bedfordshire

Social Media
Salary Trend in Bedfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Bedfordshire.

Salary trend for Social Media in Bedfordshire

Social Media
Salary Histogram in Bedfordshire

The salary distribution of IT jobs citing Social Media in Bedfordshire over the 3 months to 26 March 2017.

Salary histogram for Social Media in Bedfordshire

Social Media
Job Locations in Bedfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Bedfordshire region over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Luton - 4 £100,000 -
Bedford +7 2 £18,000 -21.73%
Social Media
East of England

Social Media
Top 30 Related IT Skills in Bedfordshire

For the 6 months to 26 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Bedfordshire region with a requirement for Social Media.

1 8 (80.00%) Marketing
1 8 (80.00%) Marketing Strategy
2 6 (60.00%) Analytical Skills
3 4 (40.00%) Machine Learning
3 4 (40.00%) Customer Insight
3 4 (40.00%) Analytics
3 4 (40.00%) Customer Analytics
3 4 (40.00%) Digital Analytics
3 4 (40.00%) Banking
3 4 (40.00%) SQL
3 4 (40.00%) Python
3 4 (40.00%) SAS
3 4 (40.00%) Benchmarking
3 4 (40.00%) Digital Marketing
3 4 (40.00%) Hadoop
3 4 (40.00%) Visualisation
3 4 (40.00%) R
3 4 (40.00%) Data Visualisation
3 4 (40.00%) Continuous Improvement
3 4 (40.00%) Single Customer View
3 4 (40.00%) Personalization
3 4 (40.00%) Social Media Analytics
3 4 (40.00%) Pay per click
4 2 (20.00%) WordPress
4 2 (20.00%) SEO
4 2 (20.00%) CMS
4 2 (20.00%) Google
4 2 (20.00%) Copywriting
4 2 (20.00%) Budgeting and Forecasting
4 2 (20.00%) Integrated Marketing

Social Media
Top Related IT Skills in Bedfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (40.00%) SAS
2 2 (20.00%) CMS
2 2 (20.00%) WordPress
Database & Business Intelligence
1 4 (40.00%) Hadoop
General
1 8 (80.00%) Marketing
2 4 (40.00%) Banking
Job Titles
1 4 (40.00%) Head of Analytics
1 4 (40.00%) Head of Customer Analytics
1 4 (40.00%) Head of Digital
1 4 (40.00%) Head of Digital Analytics
1 4 (40.00%) Marketing Manager
2 2 (20.00%) Digital Marketing Manager
2 2 (20.00%) Paid Search Manager
2 2 (20.00%) PPC Manager
2 2 (20.00%) SEO Manager
2 2 (20.00%) Social Media Manager
Miscellaneous
1 6 (60.00%) Analytical Skills
2 2 (20.00%) Algorithms
Processes & Methodologies
1 8 (80.00%) Marketing Strategy
2 4 (40.00%) Analytics
2 4 (40.00%) Benchmarking
2 4 (40.00%) Continuous Improvement
2 4 (40.00%) Customer Analytics
2 4 (40.00%) Customer Insight
2 4 (40.00%) Data Visualisation
2 4 (40.00%) Digital Analytics
2 4 (40.00%) Digital Marketing
2 4 (40.00%) Machine Learning
2 4 (40.00%) Pay per click
2 4 (40.00%) Personalization
2 4 (40.00%) Single Customer View
2 4 (40.00%) Social Media Analytics
2 4 (40.00%) Visualisation
3 2 (20.00%) Budgeting and Forecasting
3 2 (20.00%) Copywriting
3 2 (20.00%) Integrated Marketing
3 2 (20.00%) Link Building
3 2 (20.00%) SEO
Programming Languages
1 4 (40.00%) Python
1 4 (40.00%) R
1 4 (40.00%) SQL
Vendors
1 2 (20.00%) Google