Period
to 9 December 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the East of England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 9 December 2019 with a comparison to the same period over the previous 2 years.

Social Media
England > East of England
6 months to
9 Dec 2019
Same period 2018 Same period 2017
Rank 212 255 260
Rank change year-on-year +43 +5 +25
Permanent jobs citing Social Media 51 77 97
As % of all permanent IT jobs advertised in the East of England 0.77% 0.78% 0.81%
As % of the Miscellaneous category 1.81% 1.88% 2.00%
Number of salaries quoted 32 59 87
East of England median annual salary £36,793 £35,000 £45,000
Median salary % change year-on-year +5.12% -22.22% +12.50%
10th Percentile £26,278 £24,975 £27,500
90th Percentile £57,500 £85,000 £72,500
England median annual salary £45,000 £43,750 £40,000
% change year-on-year +2.86% +9.38% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for generic IT skills.

All Generic IT Skills
East of England
Permanent vacancies with a requirement for generic IT skills 2,818 4,097 4,853
As % of all permanent IT jobs advertised in the East of England 42.54% 41.42% 40.39%
Number of salaries quoted 1,878 3,038 3,753
East of England median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +5.56%
10th Percentile £27,500 £27,000 £26,250
90th Percentile £77,000 £72,500 £71,250
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Social Media
Job Vacancy Trend in the East of England

Job postings citing Social Media as a percentage of all IT jobs advertised in the East of England.

Job vacancy trend for Social Media in the East of England

Social Media
Salary Trend in the East of England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the East of England.

Salary trend for Social Media in the East of England

Social Media
Salary Histogram in the East of England

The salary distribution of IT jobs citing Social Media in the East of England over the 6 months to 9 December 2019.

Salary histogram for Social Media in the East of England

Social Media
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the East of England region over the 6 months to 9 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire +52 24 £35,000 -50.00% 5
Bedfordshire -4 14 £37,500 -16.67%
Essex -7 7 £55,000 +57.14% 7
Cambridgeshire +25 5 £27,188 +2.79%
Norfolk - 1 £21,500 -
Social Media
England

For the 6 months to 9 December 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East of England region with a requirement for Social Media.

1 21 (41.18%) Marketing
2 11 (21.57%) Advertising
2 11 (21.57%) Analytical Skills
3 10 (19.61%) Digital Marketing
4 9 (17.65%) Web Development
4 9 (17.65%) CMS
4 9 (17.65%) Storytelling
5 8 (15.69%) Content Marketing
5 8 (15.69%) SEO
5 8 (15.69%) Web Design
5 8 (15.69%) Degree
5 8 (15.69%) Statistics
5 8 (15.69%) AWS
6 7 (13.73%) Product Marketing
6 7 (13.73%) Process Improvement
6 7 (13.73%) Content Management
6 7 (13.73%) Finance
6 7 (13.73%) B2B
6 7 (13.73%) Content Writing
6 7 (13.73%) GDPR
6 7 (13.73%) Thought Leadership
6 7 (13.73%) Content Strategy
6 7 (13.73%) Value Proposition
7 6 (11.76%) Adobe
7 6 (11.76%) HTML
7 6 (11.76%) CSS
7 6 (11.76%) Agile Software Development
7 6 (11.76%) Google
7 6 (11.76%) Email Marketing
8 5 (9.80%) Social Media Marketing

Social Media
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (17.65%) CMS
2 3 (5.88%) Oracle SOA Suite
3 1 (1.96%) Apache
3 1 (1.96%) nginx
3 1 (1.96%) OpenStack
Applications
1 3 (5.88%) Microsoft Office
1 3 (5.88%) Photoshop
2 1 (1.96%) InDesign
Business Applications
1 3 (5.88%) Oracle EBS R12
1 3 (5.88%) Oracle ERP
2 1 (1.96%) Magento
Cloud Services
1 8 (15.69%) AWS
2 5 (9.80%) Azure
2 5 (9.80%) SaaS
3 4 (7.84%) Office 365
4 1 (1.96%) Adobe Creative Cloud
4 1 (1.96%) AdWords
Database & Business Intelligence
1 3 (5.88%) SQL Server
2 2 (3.92%) MySQL
3 1 (1.96%) Amazon Athena
3 1 (1.96%) NoSQL
3 1 (1.96%) Relational Database
3 1 (1.96%) SQL Server 2016
Development Applications
1 3 (5.88%) Git (software)
2 2 (3.92%) Grunt
2 2 (3.92%) gulp
2 2 (3.92%) Subversion
2 2 (3.92%) webpack
General
1 21 (41.18%) Marketing
2 11 (21.57%) Advertising
3 7 (13.73%) Finance
4 4 (7.84%) Publishing
5 1 (1.96%) Brand Awareness
5 1 (1.96%) Pharmaceutical
Job Titles
1 12 (23.53%) Analyst
2 8 (15.69%) Data Analyst
3 7 (13.73%) Communications Manager
3 7 (13.73%) Content Manager
3 7 (13.73%) Digital Communications Manager
3 7 (13.73%) Digital Content Manager
4 6 (11.76%) Developer
5 5 (9.80%) Marketing Manager
6 4 (7.84%) Content Strategist
6 4 (7.84%) Front End Developer (Client-Side Developer)
6 4 (7.84%) Information Analyst
6 4 (7.84%) Information Security Analyst
6 4 (7.84%) Junior
6 4 (7.84%) Security Analyst
6 4 (7.84%) Social Media Strategist
7 3 (5.88%) Applications Specialist
7 3 (5.88%) Architect
7 3 (5.88%) Oracle Specialist
7 3 (5.88%) Software Developer
7 3 (5.88%) Technical Architect
Libraries, Frameworks & Software Standards
1 6 (11.76%) CSS
1 6 (11.76%) HTML
2 4 (7.84%) jQuery
3 3 (5.88%) .NET
3 3 (5.88%) ASP.NET
3 3 (5.88%) Oracle Fusion
3 3 (5.88%) Web Services
4 2 (3.92%) Ajax
4 2 (3.92%) HTML5
4 2 (3.92%) Twitter Bootstrap
5 1 (1.96%) .NET Core
5 1 (1.96%) AngularJS
5 1 (1.96%) ASP.NET MVC
5 1 (1.96%) ASP.NET Web API
5 1 (1.96%) LAMP
5 1 (1.96%) Node.js
5 1 (1.96%) React
5 1 (1.96%) REST
5 1 (1.96%) RESTful
5 1 (1.96%) Vue.js
Miscellaneous
1 11 (21.57%) Analytical Skills
2 2 (3.92%) Blog
2 2 (3.92%) User Experience
3 1 (1.96%) BBC
Operating Systems
1 1 (1.96%) CentOS
1 1 (1.96%) Debian
1 1 (1.96%) Linux
1 1 (1.96%) Windows
Processes & Methodologies
1 10 (19.61%) Digital Marketing
2 9 (17.65%) Storytelling
2 9 (17.65%) Web Development
3 8 (15.69%) Content Marketing
3 8 (15.69%) SEO
3 8 (15.69%) Statistics
3 8 (15.69%) Web Design
4 7 (13.73%) B2B
4 7 (13.73%) Content Management
4 7 (13.73%) Content Strategy
4 7 (13.73%) Content Writing
4 7 (13.73%) Process Improvement
4 7 (13.73%) Product Marketing
4 7 (13.73%) Thought Leadership
4 7 (13.73%) Value Proposition
5 6 (11.76%) Agile Software Development
5 6 (11.76%) Email Marketing
6 5 (9.80%) B2B Marketing
6 5 (9.80%) Lead Generation
6 5 (9.80%) Social Media Marketing
Programming Languages
1 5 (9.80%) JavaScript
2 3 (5.88%) PHP
3 2 (3.92%) ES6
3 2 (3.92%) SQL
3 2 (3.92%) TypeScript
4 1 (1.96%) C
4 1 (1.96%) C#
4 1 (1.96%) Python
4 1 (1.96%) R
4 1 (1.96%) Ruby
Qualifications
1 8 (15.69%) Degree
2 3 (5.88%) AWS Certification
2 3 (5.88%) MCSE
2 3 (5.88%) Microsoft Certification
Quality Assurance & Compliance
1 7 (13.73%) GDPR
2 3 (5.88%) PMO
System Software
1 4 (7.84%) Active Directory
2 3 (5.88%) VMware Infrastructure
3 1 (1.96%) Docker
Vendors
1 6 (11.76%) Adobe
1 6 (11.76%) Google
2 4 (7.84%) Forcepoint
2 4 (7.84%) Microsoft
2 4 (7.84%) VMware
3 3 (5.88%) Citrix
3 3 (5.88%) F5
3 3 (5.88%) Facebook
3 3 (5.88%) Oracle
3 3 (5.88%) Twitter
4 1 (1.96%) Apple
4 1 (1.96%) Red Hat
4 1 (1.96%) Sony
4 1 (1.96%) Yahoo!