The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the East of England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 24 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
England / East of England
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 192 208 228
Rank change year-on-year +16 +20  
Permanent jobs citing Social Media 63 47 57
As % of all permanent IT jobs advertised in the East of England 1.03% 0.69% 0.69%
As % of the Miscellaneous category 2.41% 1.64% 1.65%
Number of salaries quoted 54 45 52
Median salary £48,750 £47,500 £51,250
Median salary % change year-on-year +2.63% -7.31%  
90% offered a salary of more than £17,450 £29,100 £30,000
10% offered a salary of more than £65,000 £65,000 £65,000
UK excluding London median salary £34,000 £34,000 £37,500
% change year-on-year - -9.33%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for generic IT skills.

Generic IT Skills
East of England
Permanent job vacancies with a requirement for generic IT skills 2613 2859 3455
As % of all permanent IT job vacancies advertised in the East of England 42.85% 42.05% 42.01%
Number of salaries quoted 2062 2390 2761
Median salary £45,000 £45,000 £42,000
Median salary % change year-on-year - +7.14%  
90% offered a salary of more than £27,500 £26,500 £25,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the East of England

The job posting trend of jobs advertised in the East of England citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the East of England

Social Media
Salary Trend in the East of England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the East of England.

Salary trend for Social Media in the East of England

Social Media
Salary Histogram in the East of England

The salary distribution of IT jobs citing Social Media in the East of England over the 3 months to 24 June 2017.

Salary histogram for Social Media in the East of England

Social Media
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the East of England region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire -14 22 £65,000 +36.84% 4
Cambridgeshire +3 19 £34,000 +3.03% 3
Essex +12 14 £25,500 -27.14% 1
Bedfordshire +25 6 £18,500 - 3
Norfolk -2 2 £55,000 +10.00%
Social Media
England

For the 6 months to 24 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East of England region with a requirement for Social Media.

1 54 (43.20%) MVC
1 54 (43.20%) C#
1 54 (43.20%) .NET
1 54 (43.20%) SQL Server
1 54 (43.20%) ASP.NET
1 54 (43.20%) NoSQL
1 54 (43.20%) ASP.NET Web API
2 51 (40.80%) ASP.NET MVC
3 47 (37.60%) BDD
4 46 (36.80%) Google
5 42 (33.60%) Marketing
6 40 (32.00%) WCF
6 40 (32.00%) Node.js
7 37 (29.60%) Agile Software Development
8 35 (28.00%) TDD
8 35 (28.00%) Git (software)
8 35 (28.00%) Facebook
9 33 (26.40%) Web Application Development
9 33 (26.40%) RESTful
9 33 (26.40%) ASP.NET MVC 5
9 33 (26.40%) Ruby
9 33 (26.40%) Yahoo!
9 33 (26.40%) OO
9 33 (26.40%) Apple
9 33 (26.40%) Sony
9 33 (26.40%) BBC
10 27 (21.60%) SQL Server 2014
11 21 (16.80%) Analytics
11 21 (16.80%) Marketing Strategy
12 18 (14.40%) Digital Marketing

Social Media
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (6.40%) WordPress
2 7 (5.60%) Elasticsearch
2 7 (5.60%) NServiceBus
3 6 (4.80%) CMS
4 4 (3.20%) SAS
5 3 (2.40%) Moodle
5 3 (2.40%) SharePoint
Applications
1 9 (7.20%) InDesign
2 5 (4.00%) Photoshop
3 4 (3.20%) Microsoft Excel
3 4 (3.20%) Microsoft Office
4 2 (1.60%) Adobe Creative Suite
4 2 (1.60%) Adobe Illustrator
Business Applications
1 9 (7.20%) SAP Oil and Gas
2 3 (2.40%) SDL Web 8
Cloud Services
1 14 (11.20%) Microsoft Azure
2 10 (8.00%) Google Analytics
3 5 (4.00%) AdWords
4 4 (3.20%) Oracle CX
5 1 (0.80%) Adobe Creative Cloud
5 1 (0.80%) MailChimp
5 1 (0.80%) Office 365
5 1 (0.80%) OneDrive
Communications & Networking
1 7 (5.60%) Internet
2 3 (2.40%) Intranet
3 1 (0.80%) Broadband
3 1 (0.80%) Firewall
3 1 (0.80%) Network Security
3 1 (0.80%) Skype
Database & Business Intelligence
1 54 (43.20%) NoSQL
1 54 (43.20%) SQL Server
2 27 (21.60%) SQL Server 2014
3 14 (11.20%) Redis
4 7 (5.60%) Neo4j
5 6 (4.80%) SQL Server 2016
6 4 (3.20%) Hadoop
Development Applications
1 35 (28.00%) Git (software)
2 14 (11.20%) Moq
2 14 (11.20%) NUnit
2 14 (11.20%) SpecFlow
3 7 (5.60%) PhantomJS
3 7 (5.60%) Selenium
4 3 (2.40%) Dreamweaver
General
1 42 (33.60%) Marketing
2 13 (10.40%) Manufacturing
3 12 (9.60%) Advertising
3 12 (9.60%) Finance
3 12 (9.60%) Telecoms
4 9 (7.20%) Electronics
4 9 (7.20%) German Language
5 5 (4.00%) Retail
6 4 (3.20%) Banking
6 4 (3.20%) Games
7 3 (2.40%) Publishing
Job Titles
1 55 (44.00%) Developer
2 44 (35.20%) .NET Developer
3 33 (26.40%) Social Media Developer
4 16 (12.80%) C# Developer
4 16 (12.80%) Marketing Executive
5 13 (10.40%) Senior Developer
6 10 (8.00%) Senior .NET Developer
6 10 (8.00%) Senior C# Developer
7 9 (7.20%) Sales Engineer
7 9 (7.20%) Support Engineer
8 8 (6.40%) C# .NET Developer
9 7 (5.60%) Senior C# .NET Developer
10 6 (4.80%) Designer
10 6 (4.80%) Marketing Manager
10 6 (4.80%) Technical Engineer
10 6 (4.80%) Technical Sales Engineer
10 6 (4.80%) Technical Support
10 6 (4.80%) Technical Support Engineer
11 5 (4.00%) JavaScript Developer
11 5 (4.00%) Lead Developer
Libraries, Frameworks & Software Standards
1 54 (43.20%) .NET
1 54 (43.20%) ASP.NET
1 54 (43.20%) ASP.NET Web API
2 51 (40.80%) ASP.NET MVC
3 40 (32.00%) Node.js
3 40 (32.00%) WCF
4 33 (26.40%) ASP.NET MVC 5
4 33 (26.40%) RESTful
5 14 (11.20%) .NET Framework
5 14 (11.20%) Angular 2
5 14 (11.20%) AngularJS
5 14 (11.20%) Entity Framework
5 14 (11.20%) MSMQ
5 14 (11.20%) RabbitMQ
5 14 (11.20%) WebRTC
6 13 (10.40%) CSS
7 10 (8.00%) HTML
8 8 (6.40%) HTML5
9 7 (5.60%) KnockoutJS
9 7 (5.60%) Natural Language Processing
Miscellaneous
1 33 (26.40%) BBC
2 12 (9.60%) Computer Science
3 11 (8.80%) Analytical Skills
4 7 (5.60%) Clustering
4 7 (5.60%) Social Network
5 6 (4.80%) Mobile App
6 5 (4.00%) CCTV
6 5 (4.00%) Digital Media
7 4 (3.20%) User Experience
8 3 (2.40%) Blog
8 3 (2.40%) Enterprise Software
8 3 (2.40%) VLE
9 1 (0.80%) Cyber Attack
9 1 (0.80%) Driving Licence
9 1 (0.80%) Graphic Design
Operating Systems
1 2 (1.60%) Android
1 2 (1.60%) Windows
2 1 (0.80%) Mac OS X
Processes & Methodologies
1 54 (43.20%) MVC
2 47 (37.60%) BDD
3 37 (29.60%) Agile Software Development
4 35 (28.00%) TDD
5 33 (26.40%) OO
5 33 (26.40%) Web Application Development
6 21 (16.80%) Analytics
6 21 (16.80%) Marketing Strategy
7 18 (14.40%) Digital Marketing
8 14 (11.20%) CQRS
8 14 (11.20%) Microservices
8 14 (11.20%) SOLID
9 13 (10.40%) Business Intelligence
10 12 (9.60%) Business Development
10 12 (9.60%) Email Marketing
11 11 (8.80%) Continuous Improvement
11 11 (8.80%) CRM
11 11 (8.80%) Data Visualisation
11 11 (8.80%) Pay per click
11 11 (8.80%) Visualisation
Programming Languages
1 54 (43.20%) C#
2 33 (26.40%) Ruby
3 14 (11.20%) TypeScript
4 11 (8.80%) JavaScript
5 4 (3.20%) Python
5 4 (3.20%) R
5 4 (3.20%) SQL
6 1 (0.80%) PHP
Qualifications
1 7 (5.60%) Degree
2 1 (0.80%) SC Cleared
2 1 (0.80%) Security Cleared
Quality Assurance & Compliance
1 4 (3.20%) ISO/IEC 17025
2 2 (1.60%) QA
Vendors
1 46 (36.80%) Google
2 35 (28.00%) Facebook
3 33 (26.40%) Apple
3 33 (26.40%) Sony
3 33 (26.40%) Yahoo!
4 9 (7.20%) Adobe
4 9 (7.20%) SAP
4 9 (7.20%) Twitter
5 8 (6.40%) Microsoft
6 7 (5.60%) Hootsuite
7 4 (3.20%) Oracle
8 3 (2.40%) Blackboard
9 1 (0.80%) Cisco
9 1 (0.80%) Juniper
9 1 (0.80%) NetWitness
9 1 (0.80%) Symantec
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