Personalization Job Trends in Cambridgeshire

Personalization
East of England > Cambridgeshire

The table below provides summary statistics and salary benchmarking for jobs advertised in Cambridgeshire requiring Personalization skills. It covers permanent job vacancies from the 6 months leading up to 1 October 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Oct 2026
Same period 2025 Same period 2024
Rank 92 - 81
Rank change year-on-year - - -
Permanent jobs citing Personalization 7 0 4
As % of all permanent jobs in Cambridgeshire 0.33% - 0.34%
As % of the Processes & Methodologies category 0.47% - 0.43%
Number of salaries quoted 1 0 4
10th Percentile - - -
25th Percentile £46,250 - -
Median annual salary (50th Percentile) £47,500 - £30,000
75th Percentile £48,750 - -
90th Percentile - - -
East of England median annual salary £80,000 £52,500 £30,000
% change year-on-year +52.38% +75.00% -

All Process & Methodology Skills
Cambridgeshire

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Cambridgeshire.

Permanent vacancies with a requirement for process or methodology skills 1,497 596 923
As % of all permanent jobs advertised in Cambridgeshire 70.25% 86.38% 78.96%
Number of salaries quoted 1,159 402 470
10th Percentile £31,250 £26,250 £30,000
25th Percentile £42,500 £31,250 £42,500
Median annual salary (50th Percentile) £60,000 £45,000 £55,000
Median % change year-on-year +33.33% -18.18% -
75th Percentile £75,000 £62,500 £75,000
90th Percentile £90,000 £72,450 £85,000
East of England median annual salary £52,500 £45,000 £54,000
% change year-on-year +16.67% -16.67% -1.82%

Personalization
Job Vacancy Trend in Cambridgeshire

Historical trend showing the proportion of permanent IT job postings citing Personalization relative to all permanent IT jobs advertised in Cambridgeshire.

Personalization job vacancy trend in Cambridgeshire

Personalization
Salary Trend in Cambridgeshire

Salary distribution trend for jobs in Cambridgeshire citing Personalization.

Salary distribution trend for jobs in Cambridgeshire citing Personalization

Personalization
Job Locations in Cambridgeshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the Cambridgeshire region over the 6 months to 1 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Cambridge - 6 - - 3
Peterborough - 1 £47,500 - 2
Personalization
East of England

Personalization
Co-Occurring Skills & Capabilities in Cambridgeshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (14.29%) Microsoft Excel
Cloud Services
1 5 (71.43%) Google Analytics
2 4 (57.14%) Power Platform
3 1 (14.29%) WhatsApp
Communications & Networking
1 6 (85.71%) SMS
Database & Business Intelligence
1 4 (57.14%) Power BI
General
1 7 (100.00%) Analytical Skills
1 7 (100.00%) Marketing
2 6 (85.71%) Organisational Skills
3 3 (42.86%) Social Skills
4 1 (14.29%) Brand Awareness
4 1 (14.29%) Retail
Job Titles
1 5 (71.43%) Senior
2 1 (14.29%) CRM Manager
2 1 (14.29%) Engagement Manager
2 1 (14.29%) Senior Engagement Manager
2 1 (14.29%) Senior Manager
Miscellaneous
1 1 (14.29%) Analytical Mindset
1 1 (14.29%) Marketing Technology
1 1 (14.29%) Product Ownership
Processes & Methodologies
1 7 (100.00%) Analytics
1 7 (100.00%) Continuous Improvement
1 7 (100.00%) Stakeholder Management
2 6 (85.71%) A/B Testing
2 6 (85.71%) Agile
2 6 (85.71%) Collaborative Working
2 6 (85.71%) CRM
2 6 (85.71%) Email Marketing
3 5 (71.43%) Business Intelligence
3 5 (71.43%) Channel Management
3 5 (71.43%) Digital Analytics
3 5 (71.43%) User Experience
4 4 (57.14%) Data Governance
4 4 (57.14%) UX Design
4 4 (57.14%) Workflow
5 3 (42.86%) Copywriting
5 3 (42.86%) Mentoring
5 3 (42.86%) Project Planning
5 3 (42.86%) Test Automation
6 2 (28.57%) Coaching
Quality Assurance & Compliance
1 5 (71.43%) GDPR
2 4 (57.14%) Accessibility
2 4 (57.14%) PERC
2 4 (57.14%) QA
3 1 (14.29%) Actionable Recommendations
3 1 (14.29%) Data Quality
Systems Management
1 1 (14.29%) Systems Management Server (SMS)
Vendors
1 6 (85.71%) Salesforce
2 5 (71.43%) dotdigital
2 5 (71.43%) Google
3 4 (57.14%) Salesforce Marketing Cloud
4 1 (14.29%) Microsoft
4 1 (14.29%) TippingPoint