Period
to 17 January 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in East Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 January 2018 with a comparison to the same period over the previous 2 years.

Marketing
Yorkshire > East Yorkshire
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 32 45 25
Rank change year-on-year +13 -20 +21
Permanent jobs citing Marketing 16 9 28
As % of all permanent IT jobs advertised in East Yorkshire 4.88% 2.88% 8.05%
As % of the General category 12.90% 11.84% 21.37%
Number of salaries quoted 11 9 26
East Yorkshire median annual salary £26,500 £35,000 £37,500
Median salary % change year-on-year -24.29% -6.67% -1.32%
10th Percentile £22,000 £31,750 £23,000
90th Percentile £42,500 £52,500 £42,625
Yorkshire median annual salary £35,000 £35,000 £35,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in East Yorkshire with a requirement for common skills.

All General Skills
East Yorkshire
Permanent vacancies with a requirement for common skills 124 76 131
As % of all permanent IT jobs advertised in East Yorkshire 37.80% 24.28% 37.64%
Number of salaries quoted 111 64 103
East Yorkshire median annual salary £40,000 £35,500 £37,500
Median salary % change year-on-year +12.68% -5.33% +17.19%
10th Percentile £22,500 £23,688 £25,450
90th Percentile £45,750 £47,500 £57,500
Yorkshire median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - -

Marketing
Job Vacancy Trend in East Yorkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in East Yorkshire.

Job vacancy trend for Marketing in East Yorkshire

Marketing
Salary Trend in East Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in East Yorkshire.

Salary trend for Marketing in East Yorkshire

Marketing
Salary Histogram in East Yorkshire

The salary distribution of IT jobs citing Marketing in East Yorkshire over the 6 months to 17 January 2018.

Salary histogram for Marketing in East Yorkshire

Marketing
Job Locations in East Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the East Yorkshire region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hull +6 12 £26,500 -29.33% 4
Goole - 4 - - 1
Marketing
Yorkshire

For the 6 months to 17 January 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Yorkshire region with a requirement for Marketing.

1 10 (62.50%) HTML
2 9 (56.25%) E-Commerce
2 9 (56.25%) Adobe
2 9 (56.25%) Google
3 8 (50.00%) CSS
4 7 (43.75%) jQuery
5 6 (37.50%) JavaScript
5 6 (37.50%) PHP
5 6 (37.50%) MySQL
5 6 (37.50%) Photoshop
5 6 (37.50%) XML
6 5 (31.25%) Microsoft
6 5 (31.25%) Web Analytics
6 5 (31.25%) Omniture
6 5 (31.25%) SEO
6 5 (31.25%) Google Analytics
6 5 (31.25%) Visualisation
6 5 (31.25%) Data Visualisation
6 5 (31.25%) Adobe Analytics
6 5 (31.25%) Analytics
6 5 (31.25%) Digital Analytics
6 5 (31.25%) A/B Testing
6 5 (31.25%) Conversion Rate Optimisation
7 4 (25.00%) Twitter
7 4 (25.00%) Multichannel Retail
7 4 (25.00%) Adobe Creative Suite
7 4 (25.00%) Retail
7 4 (25.00%) Digital Marketing
7 4 (25.00%) Blog
7 4 (25.00%) Web Design

Marketing
Co-occurring IT Skills in East Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) CMS
1 3 (18.75%) ExpressionEngine
Applications
1 6 (37.50%) Photoshop
2 4 (25.00%) Adobe Creative Suite
2 4 (25.00%) Microsoft Office
Business Applications
1 1 (6.25%) Magento
Cloud Services
1 5 (31.25%) Adobe Analytics
1 5 (31.25%) Google Analytics
2 1 (6.25%) SaaS
Database & Business Intelligence
1 6 (37.50%) MySQL
General
1 4 (25.00%) Retail
2 2 (12.50%) Advertising
2 2 (12.50%) Manufacturing
3 1 (6.25%) Games
Job Titles
1 6 (37.50%) Developer
2 5 (31.25%) Analyst
2 5 (31.25%) Conversion Analyst
2 5 (31.25%) Google Analytics Analyst
2 5 (31.25%) Google Analytics Web Analyst
2 5 (31.25%) Web Analyst
2 5 (31.25%) Web Analytics Analyst
3 4 (25.00%) Designer
3 4 (25.00%) Web Designer
4 3 (18.75%) Junior
4 3 (18.75%) Junior Developer
4 3 (18.75%) Junior Web Developer
4 3 (18.75%) PHP Developer
4 3 (18.75%) Web Developer
5 2 (12.50%) Full Stack Developer
5 2 (12.50%) JavaScript Developer
5 2 (12.50%) PHP Laravel Developer
6 1 (6.25%) Product Manager
Libraries, Frameworks & Software Standards
1 10 (62.50%) HTML
2 8 (50.00%) CSS
3 7 (43.75%) jQuery
4 6 (37.50%) XML
5 3 (18.75%) HTML5
5 3 (18.75%) JSON
5 3 (18.75%) Laravel
5 3 (18.75%) Web Services
6 1 (6.25%) CodeIgniter
6 1 (6.25%) CSS3
Miscellaneous
1 4 (25.00%) Blog
1 4 (25.00%) Tandem
Processes & Methodologies
1 9 (56.25%) E-Commerce
2 5 (31.25%) A/B Testing
2 5 (31.25%) Analytics
2 5 (31.25%) Conversion Rate Optimisation
2 5 (31.25%) Data Visualisation
2 5 (31.25%) Digital Analytics
2 5 (31.25%) SEO
2 5 (31.25%) Visualisation
2 5 (31.25%) Web Analytics
3 4 (25.00%) Digital Marketing
3 4 (25.00%) Multichannel Retail
3 4 (25.00%) Web Design
4 3 (18.75%) Web Development
5 2 (12.50%) B2B
6 1 (6.25%) Collaborative Working
6 1 (6.25%) PLM
6 1 (6.25%) Product Marketing
6 1 (6.25%) Time Management
6 1 (6.25%) Use Case
6 1 (6.25%) User Stories
Programming Languages
1 6 (37.50%) JavaScript
1 6 (37.50%) PHP
2 2 (12.50%) Java
Vendors
1 9 (56.25%) Adobe
1 9 (56.25%) Google
2 5 (31.25%) Microsoft
2 5 (31.25%) Omniture
3 4 (25.00%) Twitter