Period
to 23 February 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 February 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > Yorkshire
6 months to
23 Feb 2018
Same period 2017 Same period 2016
Rank 61 77 54
Rank change year-on-year +16 -23 +29
Permanent jobs citing Marketing 399 385 592
As % of all permanent IT jobs advertised in Yorkshire 3.99% 3.58% 4.61%
As % of the General category 11.10% 10.29% 13.06%
Number of salaries quoted 300 342 535
Yorkshire median annual salary £35,000 £36,000 £35,000
Median salary % change year-on-year -2.78% +2.86% +7.69%
10th Percentile £22,500 £23,000 £21,350
90th Percentile £55,125 £57,500 £52,500
England median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 3,593 3,741 4,534
As % of all permanent IT jobs advertised in Yorkshire 35.89% 34.80% 35.30%
Number of salaries quoted 2,910 3,098 3,661
Yorkshire median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £26,250 £24,750 £25,000
90th Percentile £61,250 £62,500 £60,000
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% -

Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Marketing in Yorkshire

Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Yorkshire.

Salary trend for Marketing in Yorkshire

Marketing
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Marketing in Yorkshire over the 6 months to 23 February 2018.

Salary histogram for Marketing in Yorkshire

Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Yorkshire region over the 6 months to 23 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +27 265 £37,500 - 74
North Yorkshire -5 54 £40,000 -3.61% 19
South Yorkshire -17 41 £35,000 +16.67% 13
East Yorkshire -4 12 £26,500 -33.75% 1
Marketing
England

For the 6 months to 23 February 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Marketing.

1 145 (36.34%) Digital Marketing
2 102 (25.56%) Agile Software Development
3 89 (22.31%) HTML
4 79 (19.80%) JavaScript
4 79 (19.80%) Google
5 75 (18.80%) PHP
5 75 (18.80%) Finance
6 72 (18.05%) CSS
7 69 (17.29%) Analytics
8 64 (16.04%) Retail
9 63 (15.79%) E-Commerce
10 61 (15.29%) SQL
11 59 (14.79%) Web Development
12 58 (14.54%) jQuery
13 56 (14.04%) Microsoft
14 53 (13.28%) Analytical Skills
15 47 (11.78%) User Experience
15 47 (11.78%) SEO
16 45 (11.28%) Creative Thinking
17 41 (10.28%) Degree
17 41 (10.28%) Social Media
18 37 (9.27%) Project Management
19 35 (8.77%) Business Intelligence
19 35 (8.77%) CRM
19 35 (8.77%) Google Analytics
20 33 (8.27%) CMS
20 33 (8.27%) Scrum
21 32 (8.02%) Marketing Strategy
21 32 (8.02%) Twitter
22 31 (7.77%) Advertising

Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (8.27%) CMS
2 29 (7.27%) WordPress
3 12 (3.01%) SAS
4 5 (1.25%) Confluence
4 5 (1.25%) MS Exchange
4 5 (1.25%) SharePoint
5 4 (1.00%) Exchange Server 2013
6 3 (0.75%) Elasticsearch
6 3 (0.75%) Exchange Server 2007
7 2 (0.50%) Apache
7 2 (0.50%) ExpressionEngine
7 2 (0.50%) Marvel
7 2 (0.50%) Umbraco
8 1 (0.25%) Apache Spark
8 1 (0.25%) EPiServer
8 1 (0.25%) IIS
8 1 (0.25%) Joomla!
Applications
1 29 (7.27%) Microsoft Office
2 25 (6.27%) Microsoft Excel
3 17 (4.26%) Photoshop
4 9 (2.26%) Adobe Creative Suite
5 6 (1.50%) Adobe Illustrator
6 5 (1.25%) MS Visio
7 3 (0.75%) InDesign
7 3 (0.75%) InVision
7 3 (0.75%) Microsoft Project
7 3 (0.75%) SPSS
8 2 (0.50%) Acrobat
8 2 (0.50%) Microsoft PowerPoint
9 1 (0.25%) Adobe After Effects
9 1 (0.25%) Adobe Captivate
9 1 (0.25%) Adobe Premiere
Business Applications
1 13 (3.26%) Salesforce.com CRM
2 11 (2.76%) Magento
3 10 (2.51%) Shopify
4 8 (2.01%) Eloqua
5 7 (1.75%) WebTrends
6 6 (1.50%) Workfront
7 5 (1.25%) Adobe Campaign
8 1 (0.25%) FastStats
8 1 (0.25%) Remedy ITSM
8 1 (0.25%) SAP Hybris
Cloud Services
1 35 (8.77%) Google Analytics
2 16 (4.01%) SaaS
3 15 (3.76%) Microsoft Azure
4 11 (2.76%) AdWords
5 9 (2.26%) Amazon AWS
6 8 (2.01%) Office 365
7 7 (1.75%) Silverpop
8 5 (1.25%) IaaS
8 5 (1.25%) PaaS
9 4 (1.00%) Adobe Creative Cloud
9 4 (1.00%) Cloud Computing
9 4 (1.00%) MailChimp
10 3 (0.75%) Slack
11 2 (0.50%) Adobe Analytics
11 2 (0.50%) CheetahMail
11 2 (0.50%) Responsys
12 1 (0.25%) GitHub
12 1 (0.25%) Google Cloud Platform
12 1 (0.25%) Google Tag Manager
12 1 (0.25%) Yammer
Communications & Networking
1 10 (2.51%) Firewall
2 9 (2.26%) Network Security
3 8 (2.01%) DNS
3 8 (2.01%) Internet
3 8 (2.01%) WAN
4 6 (1.50%) LAN
5 5 (1.25%) VPN
6 4 (1.00%) BGP
6 4 (1.00%) DHCP
6 4 (1.00%) EIGRP
6 4 (1.00%) HSRP
6 4 (1.00%) Intranet
6 4 (1.00%) MPLS
6 4 (1.00%) OSPF
6 4 (1.00%) SAN
6 4 (1.00%) VPLS
6 4 (1.00%) VRRP
6 4 (1.00%) Wireless
7 3 (0.75%) DSL
7 3 (0.75%) TCP/IP
Database & Business Intelligence
1 20 (5.01%) MySQL
2 16 (4.01%) SQL Server
3 15 (3.76%) BusinessObjects
4 10 (2.51%) Data Mining
5 8 (2.01%) Data Warehouse
5 8 (2.01%) SQL Server Analysis Services
5 8 (2.01%) SQL Server Integration Services
5 8 (2.01%) SQL Server Reporting Services
6 6 (1.50%) Big Data
6 6 (1.50%) Oracle Database
7 5 (1.25%) MongoDB
7 5 (1.25%) QlikView
7 5 (1.25%) SQL Server 2012
8 4 (1.00%) Crystal Reports
8 4 (1.00%) Relational Database
9 3 (0.75%) BusinessObjects Web Intelligence
9 3 (0.75%) Lumira
9 3 (0.75%) NoSQL
9 3 (0.75%) Oracle Discoverer
9 3 (0.75%) Star Schema
Development Applications
1 27 (6.77%) JIRA
2 25 (6.27%) Git (software)
3 14 (3.51%) Selenium
4 12 (3.01%) Cucumber
4 12 (3.01%) Team Foundation Server
5 9 (2.26%) SoapUI
6 8 (2.01%) gulp
7 6 (1.50%) SpecFlow
8 5 (1.25%) Axure RP
9 4 (1.00%) Grunt
9 4 (1.00%) SQL Server Management Studio (SSMS)
10 3 (0.75%) Jenkins
10 3 (0.75%) Toad
10 3 (0.75%) Visual Studio
11 1 (0.25%) Bitbucket
11 1 (0.25%) Dreamweaver
11 1 (0.25%) NUnit
11 1 (0.25%) Oracle APEX
11 1 (0.25%) Oracle Forms
11 1 (0.25%) Subversion
General
1 75 (18.80%) Finance
2 64 (16.04%) Retail
3 31 (7.77%) Advertising
4 10 (2.51%) Manufacturing
4 10 (2.51%) Multimedia
5 9 (2.26%) Back Office
5 9 (2.26%) Games
6 6 (1.50%) Banking
7 5 (1.25%) Telecoms
8 4 (1.00%) Brand Awareness
8 4 (1.00%) Electronics
9 3 (0.75%) Legal
10 2 (0.50%) Automotive
10 2 (0.50%) Law
10 2 (0.50%) Military
Job Titles
1 97 (24.31%) Developer
2 40 (10.03%) Analyst
3 31 (7.77%) Designer
4 27 (6.77%) PHP Developer
5 23 (5.76%) Project Manager
6 21 (5.26%) Front End Developer (Client-Side Developer)
7 20 (5.01%) Web Developer
8 19 (4.76%) Marketing Manager
9 17 (4.26%) Account Manager
10 14 (3.51%) Full Stack Developer
10 14 (3.51%) Marketing Executive
11 13 (3.26%) Consultant
11 13 (3.26%) Digital Marketing Manager
12 12 (3.01%) Senior Analyst
12 12 (3.01%) Senior Manager
12 12 (3.01%) UX Designer
13 11 (2.76%) Product Manager
14 10 (2.51%) Digital Account Manager
15 9 (2.26%) CRM Executive
15 9 (2.26%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 89 (22.31%) HTML
2 72 (18.05%) CSS
3 58 (14.54%) jQuery
4 24 (6.02%) Twitter Bootstrap
5 21 (5.26%) HTML5
6 18 (4.51%) .NET
7 17 (4.26%) React
8 16 (4.01%) AngularJS
8 16 (4.01%) Sass
9 15 (3.76%) Laravel
10 10 (2.51%) LESS
11 8 (2.01%) CSS3
12 6 (1.50%) Symfony
12 6 (1.50%) Web Services
13 5 (1.25%) ASP.NET
13 5 (1.25%) Node.js
13 5 (1.25%) SailPoint
13 5 (1.25%) XML
14 4 (1.00%) ASP.NET MVC
14 4 (1.00%) RESTful
Miscellaneous
1 53 (13.28%) Analytical Skills
2 47 (11.78%) User Experience
3 41 (10.28%) Social Media
4 19 (4.76%) Tandem
5 16 (4.01%) Management Information System
6 8 (2.01%) Blog
7 7 (1.75%) Greenfield Project
8 5 (1.25%) Algorithms
8 5 (1.25%) Computer Science
8 5 (1.25%) Enterprise Software
8 5 (1.25%) Virtual Team
9 4 (1.00%) Credit Risk
9 4 (1.00%) Digital Signage
9 4 (1.00%) Mobile App
10 3 (0.75%) Animation
10 3 (0.75%) Motion Graphics
10 3 (0.75%) Taxonomies
11 2 (0.50%) Data Centre
11 2 (0.50%) iPad
11 2 (0.50%) Mobile Computing
Operating Systems
1 28 (7.02%) Windows
2 21 (5.26%) Linux
3 12 (3.01%) Windows Server
4 5 (1.25%) Apple iOS
5 4 (1.00%) Android
6 3 (0.75%) Mac OS
6 3 (0.75%) Windows 7
7 2 (0.50%) Windows Server 2008
7 2 (0.50%) Windows Server 2012
8 1 (0.25%) Mac OS X
8 1 (0.25%) Unix
Processes & Methodologies
1 145 (36.34%) Digital Marketing
2 102 (25.56%) Agile Software Development
3 69 (17.29%) Analytics
4 63 (15.79%) E-Commerce
5 59 (14.79%) Web Development
6 47 (11.78%) SEO
7 45 (11.28%) Creative Thinking
8 37 (9.27%) Project Management
9 35 (8.77%) Business Intelligence
9 35 (8.77%) CRM
10 33 (8.27%) Scrum
11 32 (8.02%) Marketing Strategy
12 31 (7.77%) MVC
13 28 (7.02%) Responsive Web Design
14 27 (6.77%) Pay per click
15 25 (6.27%) Email Marketing
15 25 (6.27%) Marketing Automation
16 23 (5.76%) Front End Development
17 21 (5.26%) Continuous Improvement
18 19 (4.76%) Wireframes
Programming Languages
1 79 (19.80%) JavaScript
2 75 (18.80%) PHP
3 61 (15.29%) SQL
4 31 (7.77%) Java
5 11 (2.76%) Python
6 10 (2.51%) C#
7 9 (2.26%) VB
8 6 (1.50%) T-SQL
9 4 (1.00%) R
10 3 (0.75%) C
10 3 (0.75%) C++
10 3 (0.75%) MATLAB
11 2 (0.50%) PHP 7
11 2 (0.50%) PL/SQL
12 1 (0.25%) Clojure
12 1 (0.25%) PowerShell
12 1 (0.25%) Scala
12 1 (0.25%) TypeScript
12 1 (0.25%) VB.NET
Qualifications
1 41 (10.28%) Degree
2 8 (2.01%) Microsoft Certification
3 7 (1.75%) MCSE
4 6 (1.50%) CCNA
4 6 (1.50%) Cisco Certification
5 4 (1.00%) ISTQB
6 3 (0.75%) ISEB
6 3 (0.75%) ITIL Certification
6 3 (0.75%) MCSA
6 3 (0.75%) Postgraduate
7 2 (0.50%) CCDP
7 2 (0.50%) CCIE
7 2 (0.50%) CCNP
7 2 (0.50%) CISA
7 2 (0.50%) CISM
7 2 (0.50%) CISSP
7 2 (0.50%) Computer Science Degree
7 2 (0.50%) EMCIE
7 2 (0.50%) EMCTA
7 2 (0.50%) Numerate Degree
Quality Assurance & Compliance
1 13 (3.26%) PMO
2 10 (2.51%) SLA
3 5 (1.25%) GDPR
3 5 (1.25%) ISO/IEC 27001
3 5 (1.25%) QA
4 2 (0.50%) ISO 9001
5 1 (0.25%) PCI DSS
System Software
1 10 (2.51%) Active Directory
1 10 (2.51%) VMware Infrastructure
2 5 (1.25%) Hyper-V
3 4 (1.00%) Docker
4 3 (0.75%) VMware ESXi
4 3 (0.75%) XenApp
5 1 (0.25%) Terminal Services
Systems Management
1 4 (1.00%) Failover Clustering
1 4 (1.00%) SCCM
1 4 (1.00%) WSUS
2 3 (0.75%) FortiGate
2 3 (0.75%) Nagios
2 3 (0.75%) Rancher
2 3 (0.75%) Systems Management Server (SMS)
2 3 (0.75%) Terraform
2 3 (0.75%) vCenter Server
3 2 (0.50%) AirWatch
4 1 (0.25%) Ansible
4 1 (0.25%) Aspera SmartTrack
4 1 (0.25%) Backup Exec
4 1 (0.25%) Grafana
4 1 (0.25%) Host Intrusion Detection System
4 1 (0.25%) Opscode Chef
Vendors
1 79 (19.80%) Google
2 56 (14.04%) Microsoft
3 32 (8.02%) Twitter
4 31 (7.77%) Adobe
5 29 (7.27%) Zend
6 20 (5.01%) Salesforce.com
7 16 (4.01%) VMware
8 14 (3.51%) SAP
9 11 (2.76%) Capita
10 10 (2.51%) Cisco
10 10 (2.51%) Oracle
11 8 (2.01%) Apple
11 8 (2.01%) HubSpot
11 8 (2.01%) Marketo
11 8 (2.01%) Pardot
11 8 (2.01%) Tableau
12 6 (1.50%) Ariba
13 5 (1.25%) Citrix
13 5 (1.25%) Remedy
14 4 (1.00%) Sun