Period
to 11 May 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 11 May 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > Yorkshire
6 months to
11 May 2021
Same period 2020 Same period 2019
Rank 71 65 96
Rank change year-on-year -6 +31 -40
Permanent jobs citing Marketing 189 193 257
As % of all permanent jobs advertised in Yorkshire 3.75% 3.92% 3.43%
As % of the General category 8.01% 8.19% 6.91%
Number of salaries quoted 144 161 225
10th Percentile £25,500 £28,750 £26,500
25th Percentile £29,750 £35,000 £32,500
Median annual salary (50th Percentile) £47,500 £45,000 £40,000
Median % change year-on-year +5.56% +12.50% +3.90%
75th Percentile £60,000 £57,500 £48,000
90th Percentile £68,750 £67,500 £57,500
England median annual salary £55,000 £51,119 £50,000
% change year-on-year +7.59% +2.24% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 2,360 2,357 3,719
As % of all permanent IT jobs advertised in Yorkshire 46.78% 47.87% 49.57%
Number of salaries quoted 1,847 1,923 2,809
10th Percentile £25,750 £26,250 £24,750
25th Percentile £33,990 £32,750 £31,250
Median annual salary (50th Percentile) £45,000 £45,000 £42,500
Median % change year-on-year - +5.88% -
75th Percentile £58,750 £57,500 £55,000
90th Percentile £70,000 £68,750 £65,000
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Marketing in Yorkshire

Marketing
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Marketing in Yorkshire.

Salary trend for Marketing in Yorkshire

Marketing
Salary Histogram in Yorkshire

Salary distribution for jobs citing Marketing in Yorkshire over the 6 months to 11 May 2021.

Salary histogram for Marketing in Yorkshire

Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Yorkshire region over the 6 months to 11 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -3 132 £45,000 - 40
North Yorkshire +3 25 £43,750 +1.16% 6
South Yorkshire -15 21 £47,500 -5.00% 13
East Yorkshire -12 4 £55,000 -8.33% 2
Marketing
England

For the 6 months to 11 May 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Marketing.

1 65 (34.39%) Agile Software Development
2 63 (33.33%) Social Skills
3 36 (19.05%) Digital Marketing
4 34 (17.99%) Analytics
5 33 (17.46%) E-Commerce
6 32 (16.93%) SQL
6 32 (16.93%) Google
7 31 (16.40%) HTML
7 31 (16.40%) JavaScript
8 27 (14.29%) Problem-Solving
9 26 (13.76%) Finance
9 26 (13.76%) CSS
10 25 (13.23%) Python
10 25 (13.23%) Project Management
11 23 (12.17%) User Experience
12 22 (11.64%) QA
13 21 (11.11%) Microsoft
13 21 (11.11%) Analytical Skills
14 20 (10.58%) Social Media
14 20 (10.58%) Software Engineering
15 19 (10.05%) Web Development
16 18 (9.52%) Retail
16 18 (9.52%) AWS
17 17 (8.99%) Product Management
17 17 (8.99%) Decision-Making
17 17 (8.99%) Google Analytics
17 17 (8.99%) Stakeholder Management
18 16 (8.47%) SEO
19 14 (7.41%) Adobe
19 14 (7.41%) Business Intelligence

Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (6.88%) CMS
2 8 (4.23%) Elasticsearch
2 8 (4.23%) nginx
3 7 (3.70%) Drupal
4 6 (3.17%) Exchange Server 2007
4 6 (3.17%) Exchange Server 2013
4 6 (3.17%) MS Exchange
5 5 (2.65%) SAS
6 4 (2.12%) Kentico
6 4 (2.12%) Sitecore CMS
6 4 (2.12%) Umbraco
6 4 (2.12%) WordPress
7 3 (1.59%) Jupyter
8 1 (0.53%) Confluence
8 1 (0.53%) SharePoint
Applications
1 12 (6.35%) Microsoft Office
1 12 (6.35%) Photoshop
2 9 (4.76%) Microsoft Excel
3 8 (4.23%) Adobe Illustrator
4 5 (2.65%) Adobe Creative Suite
5 4 (2.12%) Adobe XD
5 4 (2.12%) Microsoft PowerPoint
6 1 (0.53%) Figma
6 1 (0.53%) InVision
6 1 (0.53%) Microsoft Project
6 1 (0.53%) SPSS
Business Applications
1 11 (5.82%) Magento
2 8 (4.23%) Shopify
3 3 (1.59%) Dynamics CRM
4 2 (1.06%) Dynamics AX
5 1 (0.53%) NetSuite
Cloud Services
1 18 (9.52%) AWS
2 17 (8.99%) Google Analytics
3 9 (4.76%) Power Platform
4 7 (3.70%) SaaS
5 6 (3.17%) Amazon EC2
6 5 (2.65%) Azure
6 5 (2.65%) Google Drive
6 5 (2.65%) Google Sheets
6 5 (2.65%) Slack
7 4 (2.12%) GitHub
8 3 (1.59%) Dynamics 365
8 3 (1.59%) MailChimp
8 3 (1.59%) Microsoft 365
9 2 (1.06%) Adobe Analytics
9 2 (1.06%) AdWords
9 2 (1.06%) Azure Active Directory
9 2 (1.06%) Firebase
9 2 (1.06%) GCP
9 2 (1.06%) Google Data Studio
9 2 (1.06%) Serverless
Communications & Networking
1 6 (3.17%) Firewall
2 2 (1.06%) BGP
2 2 (1.06%) Broadband
2 2 (1.06%) Cisco ASA
2 2 (1.06%) Cisco Firepower
2 2 (1.06%) Cisco Nexus
2 2 (1.06%) EIGRP
2 2 (1.06%) LAN
2 2 (1.06%) MPLS
2 2 (1.06%) WAN
2 2 (1.06%) WLAN
3 1 (0.53%) Internet
3 1 (0.53%) Network Security
3 1 (0.53%) SMS
3 1 (0.53%) Structured Cabling
3 1 (0.53%) Wi-Fi
Database & Business Intelligence
1 11 (5.82%) PostgreSQL
2 9 (4.76%) Power BI
3 8 (4.23%) NoSQL
3 8 (4.23%) Redis
3 8 (4.23%) Tableau
4 6 (3.17%) Amazon DynamoDB
4 6 (3.17%) Amazon RDS
5 5 (2.65%) Data Warehouse
5 5 (2.65%) MongoDB
5 5 (2.65%) MySQL
5 5 (2.65%) Relational Database
6 3 (1.59%) RDBMS
6 3 (1.59%) SQL Server
7 2 (1.06%) BigQuery
8 1 (0.53%) Amazon Athena
8 1 (0.53%) Amazon Redshift
8 1 (0.53%) Data Lake
8 1 (0.53%) Electronic Patient Records
8 1 (0.53%) SAP Data Services
8 1 (0.53%) SQL Server Reporting Services
Development Applications
1 13 (6.88%) Git (software)
2 8 (4.23%) Selenium
3 7 (3.70%) JIRA
3 7 (3.70%) SpecFlow
4 6 (3.17%) Team Foundation Server
5 5 (2.65%) Postman
5 5 (2.65%) SoapUI
6 3 (1.59%) Axure RP
6 3 (1.59%) Cucumber
7 2 (1.06%) gulp
8 1 (0.53%) Jasmine
8 1 (0.53%) Jenkins
8 1 (0.53%) Maven
8 1 (0.53%) PHPUnit
8 1 (0.53%) Subversion
General
1 63 (33.33%) Social Skills
2 26 (13.76%) Finance
3 21 (11.11%) Analytical Skills
4 18 (9.52%) Retail
5 12 (6.35%) Advertising
6 8 (4.23%) Presentation Skills
7 7 (3.70%) Manufacturing
7 7 (3.70%) Organisational Skills
8 4 (2.12%) Public Sector
9 3 (1.59%) Back Office
9 3 (1.59%) Electronics
9 3 (1.59%) Influencing Skills
9 3 (1.59%) Law
9 3 (1.59%) Pharmaceutical
9 3 (1.59%) Telecoms
10 2 (1.06%) Games
10 2 (1.06%) Publishing
11 1 (0.53%) Legal
Job Titles
1 28 (14.81%) Analyst
2 23 (12.17%) Developer
3 16 (8.47%) Data Analyst
4 14 (7.41%) Product Manager
5 12 (6.35%) Software Engineer
6 11 (5.82%) Project Manager
6 11 (5.82%) Senior Manager
7 10 (5.29%) Architect
8 9 (4.76%) Digital Project Manager
8 9 (4.76%) User Researcher
9 8 (4.23%) Designer
9 8 (4.23%) Python Engineer
9 8 (4.23%) Python Software Engineer
9 8 (4.23%) Solutions Architect
10 6 (3.17%) Support Engineer
11 5 (2.65%) Administrator
11 5 (2.65%) Marketing Specialist
11 5 (2.65%) QA Engineer
11 5 (2.65%) Test Engineer
11 5 (2.65%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 31 (16.40%) HTML
2 26 (13.76%) CSS
3 9 (4.76%) AngularJS
3 9 (4.76%) jQuery
3 9 (4.76%) React
4 8 (4.23%) CSS3
4 8 (4.23%) HTML5
4 8 (4.23%) RabbitMQ
5 6 (3.17%) Lambda Expressions
5 6 (3.17%) Node.js
6 5 (2.65%) .NET
7 4 (2.12%) Sass
8 3 (1.59%) Apache Flex
8 3 (1.59%) Gherkin
8 3 (1.59%) Laravel
8 3 (1.59%) Pandas
8 3 (1.59%) XHTML
9 2 (1.06%) CakePHP
9 2 (1.06%) Django
9 2 (1.06%) Web Services
Miscellaneous
1 23 (12.17%) User Experience
2 20 (10.58%) Social Media
3 9 (4.76%) Mobile App
3 9 (4.76%) Self-Motivation
4 7 (3.70%) Greenfield Project
4 7 (3.70%) Photography
5 5 (2.65%) Blog
6 4 (2.12%) Cyberattack
7 3 (1.59%) Marketing Technology
7 3 (1.59%) Video Editing
8 2 (1.06%) Enterprise Software
8 2 (1.06%) Podcast
9 1 (0.53%) Animation
9 1 (0.53%) Biotechnology
9 1 (0.53%) EPoS
9 1 (0.53%) Graphic Design
9 1 (0.53%) Life Science
9 1 (0.53%) Management Information System
9 1 (0.53%) PMI
9 1 (0.53%) Reference Data
Operating Systems
1 9 (4.76%) Windows
2 8 (4.23%) Windows Server
3 6 (3.17%) Windows 10
4 3 (1.59%) Linux
4 3 (1.59%) Red Hat Enterprise Linux
5 2 (1.06%) Windows Server 2008
5 2 (1.06%) Windows Server 2012
5 2 (1.06%) Windows Server 2016
Processes & Methodologies
1 65 (34.39%) Agile Software Development
2 36 (19.05%) Digital Marketing
3 34 (17.99%) Analytics
4 33 (17.46%) E-Commerce
5 27 (14.29%) Problem-Solving
6 25 (13.23%) Project Management
7 20 (10.58%) Software Engineering
8 19 (10.05%) Web Development
9 17 (8.99%) Decision-Making
9 17 (8.99%) Product Management
9 17 (8.99%) Stakeholder Management
10 16 (8.47%) SEO
11 14 (7.41%) B2B
11 14 (7.41%) Business Intelligence
11 14 (7.41%) SDLC
11 14 (7.41%) Software Testing
12 13 (6.88%) CRM
12 13 (6.88%) Test Strategy
12 13 (6.88%) Wireframes
13 12 (6.35%) Test Automation
Programming Languages
1 32 (16.93%) SQL
2 31 (16.40%) JavaScript
3 25 (13.23%) Python
4 12 (6.35%) Java
5 11 (5.82%) C#
5 11 (5.82%) PHP
6 7 (3.70%) C
7 4 (2.12%) TypeScript
8 2 (1.06%) Bash Shell
8 2 (1.06%) R
8 2 (1.06%) Shell Script
9 1 (0.53%) ES6
9 1 (0.53%) PHP 7
9 1 (0.53%) Ruby
Qualifications
1 12 (6.35%) Degree
2 3 (1.59%) Microsoft Certification
3 2 (1.06%) CCNP
3 2 (1.06%) Cisco Certification
3 2 (1.06%) PMP
4 1 (0.53%) CSPO
4 1 (0.53%) Numerate Degree
4 1 (0.53%) PhD
4 1 (0.53%) PMI Certification
Quality Assurance & Compliance
1 22 (11.64%) QA
2 8 (4.23%) Data Quality
3 6 (3.17%) SLA
4 3 (1.59%) GDPR
5 1 (0.53%) Actionable Recommendations
5 1 (0.53%) ISO 13485
System Software
1 12 (6.35%) Active Directory
2 8 (4.23%) VMware Infrastructure
3 2 (1.06%) Hyper-V
Systems Management
1 6 (3.17%) WSUS
2 5 (2.65%) Terraform
3 3 (1.59%) Kubernetes
4 2 (1.06%) Ansible
4 2 (1.06%) Microsoft Intune
4 2 (1.06%) Red Hat Satellite
Vendors
1 32 (16.93%) Google
2 21 (11.11%) Microsoft
3 14 (7.41%) Adobe
4 9 (4.76%) Facebook
5 8 (4.23%) VMware
6 7 (3.70%) Instagram
7 6 (3.17%) Informatica
7 6 (3.17%) SAP
8 4 (2.12%) HubSpot
8 4 (2.12%) Sitecore
9 2 (1.06%) Cisco
9 2 (1.06%) F5
9 2 (1.06%) Oracle
9 2 (1.06%) Red Hat
9 2 (1.06%) SonicWALL
9 2 (1.06%) Twitter
10 1 (0.53%) JD Edwards
10 1 (0.53%) Sage
10 1 (0.53%) Salesforce.com
10 1 (0.53%) Screaming Frog