Period
to 1 August 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 1 August 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > Yorkshire
6 months to
1 Aug 2021
Same period 2020 Same period 2019
Rank 71 76 107
Rank change year-on-year +5 +31 -53
Permanent jobs citing Marketing 219 127 262
As % of all permanent jobs advertised in Yorkshire 3.69% 3.54% 3.46%
As % of the General category 7.60% 7.97% 6.90%
Number of salaries quoted 145 101 232
10th Percentile £25,500 £29,750 £28,050
25th Percentile £29,750 £35,000 £33,000
Median annual salary (50th Percentile) £45,000 £45,000 £42,500
Median % change year-on-year - +5.88% +13.33%
75th Percentile £57,500 £57,500 £50,000
90th Percentile £63,750 £70,000 £53,750
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 2,880 1,594 3,799
As % of all permanent IT jobs advertised in Yorkshire 48.58% 44.38% 50.10%
Number of salaries quoted 2,119 1,296 2,737
10th Percentile £25,750 £27,500 £24,500
25th Percentile £35,000 £34,500 £31,250
Median annual salary (50th Percentile) £45,500 £45,000 £42,500
Median % change year-on-year +1.11% +5.88% -1.16%
75th Percentile £58,750 £57,500 £55,000
90th Percentile £72,500 £67,500 £67,500
England median annual salary £57,500 £56,500 £52,500
% change year-on-year +1.77% +7.62% +5.00%

Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Marketing in Yorkshire

Marketing
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Marketing in Yorkshire.

Salary trend for Marketing in Yorkshire

Marketing
Salary Histogram in Yorkshire

Salary distribution for jobs citing Marketing in Yorkshire over the 6 months to 1 August 2021.

Salary histogram for Marketing in Yorkshire

Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Yorkshire region over the 6 months to 1 August 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -2 158 £45,000 +5.88% 55
South Yorkshire -13 32 £45,000 -18.18% 13
North Yorkshire -19 10 £55,000 +22.22% 7
East Yorkshire -7 6 £55,000 -8.33% 5
Marketing
England

For the 6 months to 1 August 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Marketing.

1 75 (34.25%) Agile Software Development
2 66 (30.14%) Social Skills
3 47 (21.46%) Analytics
4 44 (20.09%) Digital Marketing
4 44 (20.09%) E-Commerce
5 42 (19.18%) JavaScript
6 38 (17.35%) HTML
7 37 (16.89%) Retail
8 36 (16.44%) SQL
9 35 (15.98%) Google
10 34 (15.53%) Problem-Solving
11 31 (14.16%) Finance
11 31 (14.16%) CSS
12 29 (13.24%) Stakeholder Management
13 28 (12.79%) User Experience
14 27 (12.33%) Project Management
14 27 (12.33%) QA
15 26 (11.87%) CRM
16 24 (10.96%) Microsoft
16 24 (10.96%) Google Analytics
16 24 (10.96%) Analytical Skills
17 23 (10.50%) Social Media
17 23 (10.50%) Python
17 23 (10.50%) SEO
18 21 (9.59%) Organisational Skills
19 20 (9.13%) Java
19 20 (9.13%) Adobe
19 20 (9.13%) Web Development
20 19 (8.68%) Test Strategy
21 18 (8.22%) Decision-Making

Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (3.65%) CMS
2 7 (3.20%) nginx
3 6 (2.74%) Elasticsearch
4 5 (2.28%) Drupal
4 5 (2.28%) WordPress
5 2 (0.91%) Confluence
6 1 (0.46%) Kentico
6 1 (0.46%) SAS
6 1 (0.46%) SharePoint
6 1 (0.46%) Sitecore CMS
6 1 (0.46%) Umbraco
6 1 (0.46%) WebLogic
Applications
1 18 (8.22%) Microsoft Office
1 18 (8.22%) Photoshop
2 12 (5.48%) Adobe Illustrator
3 10 (4.57%) Microsoft Excel
4 7 (3.20%) Microsoft Project
5 6 (2.74%) Microsoft PowerPoint
6 4 (1.83%) Sketch
7 3 (1.37%) Adobe Creative Suite
7 3 (1.37%) Adobe XD
8 2 (0.91%) Figma
9 1 (0.46%) InVision
9 1 (0.46%) MS Visio
9 1 (0.46%) SPSS
Business Applications
1 16 (7.31%) Magento
2 7 (3.20%) Shopify
3 4 (1.83%) Dynamics CRM
4 2 (0.91%) Dynamics AX
5 1 (0.46%) NetSuite
Cloud Services
1 24 (10.96%) Google Analytics
2 11 (5.02%) Google Ads
3 10 (4.57%) AWS
4 8 (3.65%) Google Sheets
4 8 (3.65%) Power Platform
5 7 (3.20%) Facebook Ads
6 5 (2.28%) Dynamics 365
7 4 (1.83%) Adobe Analytics
7 4 (1.83%) Google Tag Manager
7 4 (1.83%) MailChimp
8 3 (1.37%) Amazon EC2
8 3 (1.37%) Google Data Studio
9 2 (0.91%) Azure
9 2 (0.91%) Cloudflare
9 2 (0.91%) GCP
9 2 (0.91%) GitHub
9 2 (0.91%) Microsoft 365
9 2 (0.91%) Miro
9 2 (0.91%) Salesforce Sales Cloud
9 2 (0.91%) Salesforce Service Cloud
Communications & Networking
1 7 (3.20%) Structured Cabling
1 7 (3.20%) Wi-Fi
2 2 (0.91%) Broadband
3 1 (0.46%) Firewall
3 1 (0.46%) Internet
3 1 (0.46%) Network Security
3 1 (0.46%) ZigBee
3 1 (0.46%) Z-Wave
Database & Business Intelligence
1 9 (4.11%) PostgreSQL
2 8 (3.65%) Power BI
3 7 (3.20%) Crystal Reports
4 6 (2.74%) Metadata
4 6 (2.74%) NoSQL
4 6 (2.74%) Redis
5 5 (2.28%) Data Warehouse
5 5 (2.28%) MySQL
5 5 (2.28%) Tableau
6 4 (1.83%) SQL Server
7 3 (1.37%) Amazon DynamoDB
7 3 (1.37%) Amazon RDS
7 3 (1.37%) MongoDB
8 2 (0.91%) BigQuery
8 2 (0.91%) SQL Server Reporting Services
9 1 (0.46%) Data Mining
9 1 (0.46%) Oracle BI EE
9 1 (0.46%) Oracle BI Publisher
9 1 (0.46%) Oracle Reports
9 1 (0.46%) RDBMS
Development Applications
1 15 (6.85%) Git (software)
2 14 (6.39%) Selenium
3 12 (5.48%) SpecFlow
4 5 (2.28%) Postman
4 5 (2.28%) SoapUI
5 4 (1.83%) Axure RP
5 4 (1.83%) Cucumber
6 3 (1.37%) JIRA
7 2 (0.91%) GitLab
8 1 (0.46%) Jenkins
8 1 (0.46%) Maven
8 1 (0.46%) Visual Studio
8 1 (0.46%) Visual Studio Team System
General
1 66 (30.14%) Social Skills
2 37 (16.89%) Retail
3 31 (14.16%) Finance
4 24 (10.96%) Analytical Skills
5 21 (9.59%) Organisational Skills
6 16 (7.31%) Advertising
7 14 (6.39%) Manufacturing
8 10 (4.57%) Law
9 9 (4.11%) Presentation Skills
10 7 (3.20%) Influencing Skills
11 6 (2.74%) Billing
11 6 (2.74%) Pharmaceutical
12 5 (2.28%) Legal
13 3 (1.37%) Games
14 2 (0.91%) Public Sector
15 1 (0.46%) Back Office
15 1 (0.46%) Electronics
15 1 (0.46%) Inclusion and Diversity
15 1 (0.46%) Telecoms
Job Titles
1 32 (14.61%) Analyst
2 19 (8.68%) Developer
3 17 (7.76%) Project Manager
4 13 (5.94%) Product Manager
4 13 (5.94%) QA Engineer
5 12 (5.48%) Data Analyst
5 12 (5.48%) Software Engineer
6 10 (4.57%) Architect
6 10 (4.57%) Designer
7 9 (4.11%) Business Analyst
8 8 (3.65%) Marketing Manager
8 8 (3.65%) QA Leader
9 7 (3.20%) Field Engineer
9 7 (3.20%) Field Service Engineer
9 7 (3.20%) Product Owner
10 6 (2.74%) Administrator
10 6 (2.74%) Marketing Specialist
10 6 (2.74%) Python Software Engineer
10 6 (2.74%) Social Media Specialist
10 6 (2.74%) Solutions Architect
Libraries, Frameworks & Software Standards
1 38 (17.35%) HTML
2 31 (14.16%) CSS
3 9 (4.11%) CSS3
3 9 (4.11%) HTML5
3 9 (4.11%) React
4 7 (3.20%) jQuery
5 6 (2.74%) Django
5 6 (2.74%) Flask
5 6 (2.74%) RabbitMQ
6 5 (2.28%) .NET
6 5 (2.28%) AngularJS
7 4 (1.83%) Gherkin
7 4 (1.83%) Web Services
8 3 (1.37%) Lambda Expressions
8 3 (1.37%) Laravel
9 2 (0.91%) ASP.NET
9 2 (0.91%) LESS
9 2 (0.91%) Node.js
9 2 (0.91%) REST
9 2 (0.91%) Sass
Miscellaneous
1 28 (12.79%) User Experience
2 23 (10.50%) Social Media
3 15 (6.85%) Self-Motivation
4 13 (5.94%) Driving Licence
5 11 (5.02%) Photography
6 7 (3.20%) EPoS
7 6 (2.74%) Data Centre
7 6 (2.74%) Marketing Technology
8 4 (1.83%) Mobile App
9 3 (1.37%) Digital Media
9 3 (1.37%) Life Science
10 2 (0.91%) Blog
10 2 (0.91%) Data Protection Act
10 2 (0.91%) Enterprise Software
10 2 (0.91%) Greenfield Project
10 2 (0.91%) NHS
10 2 (0.91%) Smart Home
10 2 (0.91%) Video Editing
11 1 (0.46%) Analytical Mindset
11 1 (0.46%) Cyberattack
Operating Systems
1 1 (0.46%) Android
1 1 (0.46%) Apple iOS
1 1 (0.46%) Linux
1 1 (0.46%) Windows
Processes & Methodologies
1 75 (34.25%) Agile Software Development
2 47 (21.46%) Analytics
3 44 (20.09%) Digital Marketing
3 44 (20.09%) E-Commerce
4 34 (15.53%) Problem-Solving
5 29 (13.24%) Stakeholder Management
6 27 (12.33%) Project Management
7 26 (11.87%) CRM
8 23 (10.50%) SEO
9 20 (9.13%) Web Development
10 19 (8.68%) Test Strategy
11 18 (8.22%) B2B
11 18 (8.22%) Decision-Making
11 18 (8.22%) Migration
11 18 (8.22%) Test Automation
12 17 (7.76%) Software Engineering
13 16 (7.31%) Pay per click
14 15 (6.85%) Mentoring
15 14 (6.39%) Coaching
16 13 (5.94%) Waterfall
Programming Languages
1 42 (19.18%) JavaScript
2 36 (16.44%) SQL
3 23 (10.50%) Python
4 20 (9.13%) Java
5 18 (8.22%) C#
6 11 (5.02%) PHP
7 5 (2.28%) TypeScript
8 3 (1.37%) C
9 2 (0.91%) C++
10 1 (0.46%) ES6
10 1 (0.46%) Ruby
10 1 (0.46%) SOQL
Qualifications
1 16 (7.31%) Degree
2 6 (2.74%) PRINCE2 Practitioner
3 2 (0.91%) MBA
3 2 (0.91%) Microsoft Certification
3 2 (0.91%) PhD
3 2 (0.91%) PMP
4 1 (0.46%) CSPO
4 1 (0.46%) Oracle Certification
Quality Assurance & Compliance
1 27 (12.33%) QA
2 15 (6.85%) Data Quality
3 5 (2.28%) Accessibility
4 4 (1.83%) GDPR
5 1 (0.46%) Actionable Recommendations
5 1 (0.46%) ISO 13485
5 1 (0.46%) SLA
System Software
1 2 (0.91%) Virtual Servers
2 1 (0.46%) Active Directory
Systems Management
1 3 (1.37%) Kubernetes
1 3 (1.37%) Terraform
Vendors
1 35 (15.98%) Google
2 24 (10.96%) Microsoft
3 20 (9.13%) Adobe
4 12 (5.48%) Facebook
5 9 (4.11%) Oracle
6 8 (3.65%) Instagram
7 7 (3.20%) IFS
7 7 (3.20%) Informatica
7 7 (3.20%) Salesforce.com
8 5 (2.28%) Alteryx
9 3 (1.37%) Twitter
10 2 (0.91%) MuleSoft
10 2 (0.91%) SAP
10 2 (0.91%) Sitecore
10 2 (0.91%) Talend
11 1 (0.46%) ANSYS
11 1 (0.46%) Bloomberg
11 1 (0.46%) HubSpot
11 1 (0.46%) JD Edwards
11 1 (0.46%) ServiceNow