Period
to 5 December 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 5 December 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > Yorkshire
6 months to
5 Dec 2020
Same period 2019 Same period 2018
Rank 80 60 77
Rank change year-on-year -20 +17 -13
Permanent jobs citing Marketing 110 284 301
As % of all permanent jobs advertised in Yorkshire 3.31% 4.30% 3.61%
As % of the General category 12.76% 13.14% 9.93%
Number of salaries quoted 123 305 243
Median annual salary £42,500 £45,000 £40,000
Median salary % change year-on-year -5.56% +12.50% +14.29%
10th Percentile £30,000 £24,100 £26,250
90th Percentile £62,500 £60,000 £62,500
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +8.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 862 2,161 3,031
As % of all permanent IT jobs advertised in Yorkshire 25.91% 32.74% 36.33%
Number of salaries quoted 702 1,656 2,339
Median annual salary £45,000 £45,000 £44,000
Median salary % change year-on-year - +2.27% +6.02%
10th Percentile £31,250 £25,000 £26,250
90th Percentile £67,500 £70,000 £62,500
England median annual salary £60,000 £56,000 £55,000
% change year-on-year +7.14% +1.82% +5.77%

Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Marketing in Yorkshire

Marketing
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Marketing in Yorkshire.

Salary trend for Marketing in Yorkshire

Marketing
Salary Histogram in Yorkshire

Salary distribution for jobs citing Marketing in Yorkshire over the 6 months to 5 December 2020.

Salary histogram for Marketing in Yorkshire

Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Yorkshire region over the 6 months to 5 December 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +8 89 £43,250 -3.89% 23
South Yorkshire +10 14 £42,500 -15.00% 2
North Yorkshire -11 5 £41,500 -2.35% 1
East Yorkshire -2 2 £55,000 +22.22% 1
Marketing
England

For the 6 months to 5 December 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Marketing.

1 46 (41.82%) Agile Software Development
2 24 (21.82%) JavaScript
3 21 (19.09%) SQL
3 21 (19.09%) Git (software)
4 20 (18.18%) HTML
4 20 (18.18%) CSS
5 18 (16.36%) E-Commerce
6 17 (15.45%) Python
7 16 (14.55%) Azure
8 15 (13.64%) Software Engineering
9 14 (12.73%) Business Intelligence
9 14 (12.73%) Microsoft
9 14 (12.73%) User Experience
10 13 (11.82%) Analytics
10 13 (11.82%) PHP
10 13 (11.82%) Finance
11 12 (10.91%) MySQL
11 12 (10.91%) CRM
11 12 (10.91%) AWS
11 12 (10.91%) Analytical Skills
12 11 (10.00%) DevOps
12 11 (10.00%) AngularJS
12 11 (10.00%) Web Development
13 10 (9.09%) Degree
13 10 (9.09%) Test Automation
13 10 (9.09%) Redis
13 10 (9.09%) Relational Database
14 9 (8.18%) Digital Marketing
14 9 (8.18%) Continuous Integration
14 9 (8.18%) Web Services

Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (6.36%) Elasticsearch
1 7 (6.36%) nginx
2 5 (4.55%) CMS
3 4 (3.64%) Jupyter
3 4 (3.64%) SAS
4 3 (2.73%) Apache
4 3 (2.73%) Apache Spark
5 2 (1.82%) Anypoint
6 1 (0.91%) Apache Solr
6 1 (0.91%) Confluence
6 1 (0.91%) SharePoint
6 1 (0.91%) WebSphere
6 1 (0.91%) WebSphere Application Server
6 1 (0.91%) WordPress
Applications
1 4 (3.64%) InVision
1 4 (3.64%) Sketch
2 2 (1.82%) Microsoft Office
3 1 (0.91%) Microsoft Excel
3 1 (0.91%) Microsoft PowerPoint
Business Applications
1 5 (4.55%) Magento
2 2 (1.82%) Salesforce.com CRM
3 1 (0.91%) Dynamics CRM
Cloud Services
1 16 (14.55%) Azure
2 12 (10.91%) AWS
3 6 (5.45%) Power Platform
4 4 (3.64%) Office 365
5 3 (2.73%) Amazon EC2
5 3 (2.73%) Google Play
5 3 (2.73%) iTunes
6 2 (1.82%) Amazon S3
6 2 (1.82%) Force.com
6 2 (1.82%) GCP
6 2 (1.82%) GitHub
6 2 (1.82%) OneDrive
6 2 (1.82%) Route 53
6 2 (1.82%) SaaS
6 2 (1.82%) Salesforce Sales Cloud
6 2 (1.82%) Salesforce Service Cloud
7 1 (0.91%) Amazon SageMaker
7 1 (0.91%) Azure Active Directory
7 1 (0.91%) MailChimp
7 1 (0.91%) PaaS
Communications & Networking
1 4 (3.64%) LAN
1 4 (3.64%) WAN
2 3 (2.73%) BGP
2 3 (2.73%) Cisco ASA
2 3 (2.73%) Cisco Firepower
2 3 (2.73%) Cisco Nexus
2 3 (2.73%) DNS
2 3 (2.73%) EIGRP
2 3 (2.73%) Firewall
2 3 (2.73%) MPLS
2 3 (2.73%) SMS
2 3 (2.73%) WLAN
3 1 (0.91%) Network Security
3 1 (0.91%) Wi-Fi
Database & Business Intelligence
1 12 (10.91%) MySQL
2 10 (9.09%) Redis
2 10 (9.09%) Relational Database
3 8 (7.27%) PostgreSQL
4 7 (6.36%) Data Warehouse
4 7 (6.36%) NoSQL
4 7 (6.36%) SQL Server
5 6 (5.45%) Power BI
6 4 (3.64%) Data Lake
6 4 (3.64%) Data Mining
6 4 (3.64%) RDBMS
7 3 (2.73%) Cosmos DB
8 2 (1.82%) Amazon Redshift
9 1 (0.91%) Amazon Athena
9 1 (0.91%) Amazon DynamoDB
9 1 (0.91%) Amazon QuickSight
9 1 (0.91%) Amazon RDS
9 1 (0.91%) DB2
9 1 (0.91%) SAP Data Services
9 1 (0.91%) Snowflake Schema
Development Applications
1 21 (19.09%) Git (software)
2 4 (3.64%) JIRA
2 4 (3.64%) Subversion
3 3 (2.73%) Selenium
4 2 (1.82%) PHPUnit
4 2 (1.82%) SpecFlow
General
1 13 (11.82%) Finance
2 8 (7.27%) Retail
3 6 (5.45%) Manufacturing
4 3 (2.73%) Electronics
4 3 (2.73%) Public Sector
4 3 (2.73%) Telecoms
5 2 (1.82%) Advertising
5 2 (1.82%) Publishing
6 1 (0.91%) Automotive
6 1 (0.91%) Back Office
6 1 (0.91%) Law
6 1 (0.91%) Legal
Job Titles
1 36 (32.73%) Developer
2 9 (8.18%) Designer
3 8 (7.27%) Front End Developer (Client-Side Developer)
3 8 (7.27%) PHP Developer
3 8 (7.27%) Software Engineer
4 7 (6.36%) Python Engineer
4 7 (6.36%) Python Software Engineer
4 7 (6.36%) Software Developer
5 6 (5.45%) .NET Developer
5 6 (5.45%) .NET Software Developer
5 6 (5.45%) Analyst
5 6 (5.45%) C# .NET Developer
5 6 (5.45%) C# Developer
5 6 (5.45%) C# Software Developer
5 6 (5.45%) Senior Developer
5 6 (5.45%) SQL Developer
6 5 (4.55%) Architect
6 5 (4.55%) Infrastructure Engineer
6 5 (4.55%) Solutions Designer
6 5 (4.55%) Support Engineer
Libraries, Frameworks & Software Standards
1 20 (18.18%) CSS
1 20 (18.18%) HTML
2 11 (10.00%) AngularJS
3 9 (8.18%) Web Services
4 8 (7.27%) CSS3
4 8 (7.27%) HTML5
4 8 (7.27%) jQuery
5 7 (6.36%) JSON
5 7 (6.36%) KnockoutJS
5 7 (6.36%) Laravel
5 7 (6.36%) RabbitMQ
6 6 (5.45%) .NET
6 6 (5.45%) Sass
6 6 (5.45%) XML
7 5 (4.55%) Ajax
8 4 (3.64%) Pandas
8 4 (3.64%) React
8 4 (3.64%) RESTful
9 3 (2.73%) Backbone.js
9 3 (2.73%) Spring
Miscellaneous
1 14 (12.73%) User Experience
2 12 (10.91%) Analytical Skills
3 5 (4.55%) Social Media
4 4 (3.64%) Greenfield Project
4 4 (3.64%) Mobile App
5 3 (2.73%) Graphic Design
6 2 (1.82%) Blog
6 2 (1.82%) Management Information System
7 1 (0.91%) Microsoft Licensing
7 1 (0.91%) Photography
7 1 (0.91%) PMI
Operating Systems
1 7 (6.36%) Linux
2 5 (4.55%) Windows
3 4 (3.64%) Red Hat Enterprise Linux
4 2 (1.82%) Windows Server
4 2 (1.82%) Windows Server 2008
4 2 (1.82%) Windows Server 2012
4 2 (1.82%) Windows Server 2016
Processes & Methodologies
1 46 (41.82%) Agile Software Development
2 18 (16.36%) E-Commerce
3 15 (13.64%) Software Engineering
4 14 (12.73%) Business Intelligence
5 13 (11.82%) Analytics
6 12 (10.91%) CRM
7 11 (10.00%) DevOps
7 11 (10.00%) Web Development
8 10 (9.09%) Test Automation
9 9 (8.18%) Continuous Integration
9 9 (8.18%) Digital Marketing
10 8 (7.27%) Coaching
10 8 (7.27%) Front End Development
11 7 (6.36%) Infrastructure Engineering
11 7 (6.36%) Mentoring
11 7 (6.36%) MVC
11 7 (6.36%) Problem-Solving
12 6 (5.45%) Data Modelling
12 6 (5.45%) Project Management
12 6 (5.45%) Stakeholder Management
Programming Languages
1 24 (21.82%) JavaScript
2 21 (19.09%) SQL
3 17 (15.45%) Python
4 13 (11.82%) PHP
5 9 (8.18%) C#
6 4 (3.64%) Bash Shell
7 3 (2.73%) Java
7 3 (2.73%) Kotlin
7 3 (2.73%) TypeScript
8 2 (1.82%) Apex Code
8 2 (1.82%) C
8 2 (1.82%) Shell Script
9 1 (0.91%) Java 8
9 1 (0.91%) R
Qualifications
1 10 (9.09%) Degree
2 5 (4.55%) Cisco Certification
3 2 (1.82%) (ISC)2 CCSP
3 2 (1.82%) CCNP
3 2 (1.82%) CCSP
3 2 (1.82%) CISM
3 2 (1.82%) CISSP
3 2 (1.82%) Computer Science Degree
4 1 (0.91%) CCNA
4 1 (0.91%) PMI Certification
Quality Assurance & Compliance
1 5 (4.55%) QA
2 3 (2.73%) ISO/IEC 27001
3 2 (1.82%) Data Quality
3 2 (1.82%) SLA
4 1 (0.91%) GDPR
System Software
1 3 (2.73%) Active Directory
1 3 (2.73%) Docker
2 2 (1.82%) VMware Infrastructure
Systems Management
1 6 (5.45%) Opscode Chef
2 3 (2.73%) Kubernetes
2 3 (2.73%) Terraform
3 2 (1.82%) Ansible
3 2 (1.82%) Red Hat Satellite
4 1 (0.91%) Microsoft Intune
4 1 (0.91%) SCCM
Vendors
1 14 (12.73%) Microsoft
2 6 (5.45%) Adobe
3 4 (3.64%) Cisco
3 4 (3.64%) Google
3 4 (3.64%) SAP
4 3 (2.73%) Databricks
4 3 (2.73%) F5
4 3 (2.73%) Salesforce.com
5 2 (1.82%) MuleSoft
5 2 (1.82%) Pardot
5 2 (1.82%) Red Hat
5 2 (1.82%) VMware
6 1 (0.91%) Atlassian
6 1 (0.91%) Facebook
6 1 (0.91%) IBM
6 1 (0.91%) Informatica
6 1 (0.91%) Oracle
6 1 (0.91%) Sage
6 1 (0.91%) Twitter
6 1 (0.91%) Zend