Period
to 28 February 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 28 February 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > Yorkshire
6 months to
28 Feb 2021
Same period 2020 Same period 2019
Rank 68 60 88
Rank change year-on-year -8 +28 -24
Permanent jobs citing Marketing 153 257 232
As % of all permanent jobs advertised in Yorkshire 3.57% 4.20% 3.17%
As % of the General category 12.34% 12.51% 9.56%
Number of salaries quoted 168 253 191
Median annual salary £45,000 £45,000 £40,500
Median salary % change year-on-year - +11.11% +8.00%
10th Percentile £26,250 £28,350 £26,250
90th Percentile £65,000 £62,500 £64,750
England median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 1,240 2,054 2,427
As % of all permanent IT jobs advertised in Yorkshire 28.90% 33.56% 33.13%
Number of salaries quoted 987 1,637 1,857
Median annual salary £47,500 £47,500 £45,000
Median salary % change year-on-year - +5.56% +5.88%
10th Percentile £27,500 £28,150 £26,250
90th Percentile £71,250 £70,000 £65,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Marketing in Yorkshire

Marketing
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Marketing in Yorkshire.

Salary trend for Marketing in Yorkshire

Marketing
Salary Histogram in Yorkshire

Salary distribution for jobs citing Marketing in Yorkshire over the 6 months to 28 February 2021.

Salary histogram for Marketing in Yorkshire

Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Yorkshire region over the 6 months to 28 February 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +4 119 £45,000 - 32
North Yorkshire -20 19 £35,000 -22.22% 5
South Yorkshire -7 10 £38,500 -14.44% 3
East Yorkshire -1 3 £55,000 +46.67%
Marketing
England

For the 6 months to 28 February 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Marketing.

1 56 (36.60%) Agile Software Development
2 27 (17.65%) E-Commerce
3 26 (16.99%) SQL
4 25 (16.34%) HTML
4 25 (16.34%) CSS
5 23 (15.03%) JavaScript
6 22 (14.38%) Digital Marketing
7 20 (13.07%) Microsoft
7 20 (13.07%) Analytics
8 19 (12.42%) User Experience
8 19 (12.42%) Web Development
9 18 (11.76%) Git (software)
9 18 (11.76%) Analytical Skills
9 18 (11.76%) Problem-Solving
10 17 (11.11%) Python
11 16 (10.46%) Stakeholder Management
11 16 (10.46%) Product Management
12 15 (9.80%) Google
13 14 (9.15%) Degree
13 14 (9.15%) Software Engineering
13 14 (9.15%) PHP
13 14 (9.15%) Business Intelligence
13 14 (9.15%) Project Management
13 14 (9.15%) SDLC
14 13 (8.50%) AWS
14 13 (8.50%) Active Directory
14 13 (8.50%) Finance
14 13 (8.50%) jQuery
15 12 (7.84%) QA
15 12 (7.84%) Retail

Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (7.84%) CMS
2 8 (5.23%) Elasticsearch
2 8 (5.23%) nginx
3 6 (3.92%) Exchange Server 2007
3 6 (3.92%) Exchange Server 2013
3 6 (3.92%) MS Exchange
4 5 (3.27%) Drupal
4 5 (3.27%) SAS
5 4 (2.61%) Kentico
5 4 (2.61%) Sitecore CMS
5 4 (2.61%) Umbraco
6 3 (1.96%) Jupyter
7 2 (1.31%) WordPress
8 1 (0.65%) Confluence
Applications
1 7 (4.58%) Microsoft Office
2 4 (2.61%) Adobe Creative Suite
3 3 (1.96%) Adobe XD
3 3 (1.96%) Photoshop
4 2 (1.31%) Adobe Illustrator
4 2 (1.31%) InVision
5 1 (0.65%) Microsoft Excel
5 1 (0.65%) Microsoft PowerPoint
5 1 (0.65%) Sketch
Business Applications
1 6 (3.92%) Magento
2 3 (1.96%) Shopify
Cloud Services
1 13 (8.50%) AWS
2 11 (7.19%) Azure
3 7 (4.58%) SaaS
4 6 (3.92%) Google Analytics
5 5 (3.27%) Google Drive
5 5 (3.27%) Slack
6 4 (2.61%) Amazon EC2
6 4 (2.61%) GitHub
6 4 (2.61%) Microsoft 365
6 4 (2.61%) Power Platform
7 3 (1.96%) Azure Active Directory
8 2 (1.31%) Firebase
8 2 (1.31%) Serverless
9 1 (0.65%) Amazon SageMaker
9 1 (0.65%) Google Play
9 1 (0.65%) iTunes
9 1 (0.65%) MailChimp
9 1 (0.65%) OneDrive
Communications & Networking
1 7 (4.58%) Firewall
2 4 (2.61%) LAN
2 4 (2.61%) SMS
2 4 (2.61%) WAN
3 3 (1.96%) BGP
3 3 (1.96%) Cisco ASA
3 3 (1.96%) Cisco Firepower
3 3 (1.96%) Cisco Nexus
3 3 (1.96%) EIGRP
3 3 (1.96%) MPLS
3 3 (1.96%) WLAN
4 1 (0.65%) Network Security
4 1 (0.65%) Wi-Fi
Database & Business Intelligence
1 9 (5.88%) MySQL
1 9 (5.88%) PostgreSQL
2 8 (5.23%) NoSQL
2 8 (5.23%) Redis
3 6 (3.92%) Relational Database
4 4 (2.61%) Amazon DynamoDB
4 4 (2.61%) Amazon RDS
4 4 (2.61%) Data Lake
4 4 (2.61%) Data Warehouse
4 4 (2.61%) Power BI
5 3 (1.96%) Cosmos DB
5 3 (1.96%) MongoDB
5 3 (1.96%) RDBMS
5 3 (1.96%) Tableau
6 2 (1.31%) Amazon Redshift
7 1 (0.65%) Amazon Athena
7 1 (0.65%) Amazon QuickSight
7 1 (0.65%) SAP Data Services
7 1 (0.65%) SQL Server Integration Services
7 1 (0.65%) SQL Server Reporting Services
Development Applications
1 18 (11.76%) Git (software)
2 9 (5.88%) JIRA
3 6 (3.92%) Team Foundation Server
4 4 (2.61%) Selenium
4 4 (2.61%) Subversion
5 3 (1.96%) PHPUnit
5 3 (1.96%) SpecFlow
6 2 (1.31%) gulp
7 1 (0.65%) Axure RP
7 1 (0.65%) Jasmine
7 1 (0.65%) Postman
7 1 (0.65%) SoapUI
General
1 13 (8.50%) Finance
2 12 (7.84%) Retail
3 5 (3.27%) Advertising
3 5 (3.27%) Manufacturing
4 4 (2.61%) Publishing
5 3 (1.96%) Electronics
5 3 (1.96%) Public Sector
5 3 (1.96%) Telecoms
6 2 (1.31%) Back Office
7 1 (0.65%) Automotive
7 1 (0.65%) Legal
7 1 (0.65%) Pharmaceutical
Job Titles
1 30 (19.61%) Developer
2 18 (11.76%) Analyst
3 12 (7.84%) Architect
3 12 (7.84%) Product Manager
4 10 (6.54%) Designer
5 9 (5.88%) Digital Project Manager
5 9 (5.88%) PHP Developer
5 9 (5.88%) Project Manager
5 9 (5.88%) Software Engineer
6 8 (5.23%) Python Engineer
6 8 (5.23%) Python Software Engineer
6 8 (5.23%) Support Engineer
6 8 (5.23%) User Researcher
7 7 (4.58%) Senior Manager
7 7 (4.58%) Solutions Architect
8 6 (3.92%) Data Analyst
8 6 (3.92%) Solutions Designer
9 5 (3.27%) Front End Developer (Client-Side Developer)
9 5 (3.27%) JavaScript Developer
9 5 (3.27%) Web Developer
Libraries, Frameworks & Software Standards
1 25 (16.34%) CSS
1 25 (16.34%) HTML
2 13 (8.50%) jQuery
3 8 (5.23%) AngularJS
3 8 (5.23%) CSS3
3 8 (5.23%) HTML5
3 8 (5.23%) RabbitMQ
4 7 (4.58%) Laravel
4 7 (4.58%) React
4 7 (4.58%) Sass
5 4 (2.61%) Ajax
5 4 (2.61%) JSON
5 4 (2.61%) Lambda Expressions
5 4 (2.61%) Node.js
6 3 (1.96%) .NET
6 3 (1.96%) Apache Flex
6 3 (1.96%) REST
6 3 (1.96%) Vue.js
6 3 (1.96%) XHTML
6 3 (1.96%) XML
Miscellaneous
1 19 (12.42%) User Experience
2 18 (11.76%) Analytical Skills
3 9 (5.88%) Social Media
4 8 (5.23%) Self-Motivation
5 7 (4.58%) Mobile App
6 6 (3.92%) Blog
6 6 (3.92%) Greenfield Project
7 4 (2.61%) Cyberattack
8 3 (1.96%) Graphic Design
9 2 (1.31%) Photography
9 2 (1.31%) Podcast
9 2 (1.31%) Video Editing
10 1 (0.65%) Biotechnology
10 1 (0.65%) Marketing Technology
10 1 (0.65%) PMI
10 1 (0.65%) Reference Data
Operating Systems
1 11 (7.19%) Windows
2 8 (5.23%) Windows Server
3 6 (3.92%) Windows 10
4 4 (2.61%) Linux
4 4 (2.61%) Red Hat Enterprise Linux
5 2 (1.31%) Windows Server 2008
5 2 (1.31%) Windows Server 2012
5 2 (1.31%) Windows Server 2016
Processes & Methodologies
1 56 (36.60%) Agile Software Development
2 27 (17.65%) E-Commerce
3 22 (14.38%) Digital Marketing
4 20 (13.07%) Analytics
5 19 (12.42%) Web Development
6 18 (11.76%) Problem-Solving
7 16 (10.46%) Product Management
7 16 (10.46%) Stakeholder Management
8 14 (9.15%) Business Intelligence
8 14 (9.15%) Project Management
8 14 (9.15%) SDLC
8 14 (9.15%) Software Engineering
9 11 (7.19%) Wireframes
10 10 (6.54%) B2B
11 9 (5.88%) Business Case
11 9 (5.88%) Coaching
11 9 (5.88%) CRM
11 9 (5.88%) Waterfall
12 8 (5.23%) Decision-Making
12 8 (5.23%) High Availability
Programming Languages
1 26 (16.99%) SQL
2 23 (15.03%) JavaScript
3 17 (11.11%) Python
4 14 (9.15%) PHP
5 7 (4.58%) C#
6 5 (3.27%) C
7 4 (2.61%) Bash Shell
8 3 (1.96%) Java
9 2 (1.31%) R
9 2 (1.31%) Shell Script
9 2 (1.31%) TypeScript
10 1 (0.65%) PHP 7
Qualifications
1 14 (9.15%) Degree
2 3 (1.96%) Cisco Certification
3 2 (1.31%) CCNP
3 2 (1.31%) Computer Science Degree
3 2 (1.31%) Microsoft Certification
4 1 (0.65%) CCNA
4 1 (0.65%) Numerate Degree
4 1 (0.65%) PhD
4 1 (0.65%) PMI Certification
Quality Assurance & Compliance
1 12 (7.84%) QA
2 5 (3.27%) SLA
3 4 (2.61%) Data Quality
4 1 (0.65%) Actionable Recommendations
4 1 (0.65%) GDPR
4 1 (0.65%) ISO/IEC 27001
System Software
1 13 (8.50%) Active Directory
2 8 (5.23%) VMware Infrastructure
3 2 (1.31%) Hyper-V
Systems Management
1 6 (3.92%) WSUS
2 3 (1.96%) Microsoft Intune
2 3 (1.96%) Terraform
3 2 (1.31%) Ansible
3 2 (1.31%) Red Hat Satellite
4 1 (0.65%) Kubernetes
4 1 (0.65%) SCCM
Vendors
1 20 (13.07%) Microsoft
2 15 (9.80%) Google
3 9 (5.88%) Adobe
4 8 (5.23%) VMware
5 6 (3.92%) SAP
6 4 (2.61%) Cisco
6 4 (2.61%) HubSpot
6 4 (2.61%) Sitecore
7 3 (1.96%) F5
7 3 (1.96%) Facebook
7 3 (1.96%) Informatica
7 3 (1.96%) Instagram
8 2 (1.31%) Red Hat
8 2 (1.31%) SonicWALL
9 1 (0.65%) Hootsuite
9 1 (0.65%) Oracle
9 1 (0.65%) Sage
9 1 (0.65%) Twitter
9 1 (0.65%) YouTube
9 1 (0.65%) Zend