Period
to 21 October 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 October 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > Yorkshire
6 months to
21 Oct 2021
Same period 2020 Same period 2019
Rank 70 86 78
Rank change year-on-year +16 -8 -7
Permanent jobs citing Marketing 255 81 287
As % of all permanent jobs advertised in Yorkshire 3.79% 2.93% 4.11%
As % of the General category 7.60% 7.35% 8.06%
Number of salaries quoted 156 73 252
10th Percentile £21,250 £30,000 £23,650
25th Percentile £32,500 £33,500 £33,438
Median annual salary (50th Percentile) £45,000 £41,500 £42,500
Median % change year-on-year +8.43% -2.35% +10.39%
75th Percentile £60,000 £53,750 £52,500
90th Percentile £63,125 £62,500 £57,500
England median annual salary £52,500 £55,000 £50,000
% change year-on-year -4.55% +10.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 3,357 1,102 3,559
As % of all permanent IT jobs advertised in Yorkshire 49.94% 39.91% 50.98%
Number of salaries quoted 2,365 917 2,606
10th Percentile £26,250 £29,750 £23,500
25th Percentile £35,000 £35,000 £32,000
Median annual salary (50th Percentile) £47,500 £45,000 £44,000
Median % change year-on-year +5.56% +2.27% +3.53%
75th Percentile £60,000 £55,000 £55,600
90th Percentile £75,000 £63,750 £65,000
England median annual salary £58,000 £57,500 £54,000
% change year-on-year +0.87% +6.48% +3.40%

Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Marketing in Yorkshire

Marketing
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Marketing in Yorkshire.

Salary trend for Marketing in Yorkshire

Marketing
Salary Histogram in Yorkshire

Salary distribution for jobs citing Marketing in Yorkshire over the 6 months to 21 October 2021.

Salary histogram for Marketing in Yorkshire

Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Yorkshire region over the 6 months to 21 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +6 202 £45,000 +9.09% 46
South Yorkshire -29 30 £45,000 +2.86% 13
North Yorkshire -2 8 £55,000 +32.53% 8
East Yorkshire - 4 £55,000 - 2
Marketing
England

For the 6 months to 21 October 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Marketing.

1 93 (36.47%) Agile Software Development
2 84 (32.94%) Social Skills
3 61 (23.92%) Stakeholder Management
4 59 (23.14%) E-Commerce
4 59 (23.14%) Retail
5 57 (22.35%) Finance
5 57 (22.35%) Analytics
6 44 (17.25%) JavaScript
6 44 (17.25%) Google
7 41 (16.08%) Digital Marketing
8 39 (15.29%) Problem-Solving
9 36 (14.12%) User Experience
10 35 (13.73%) SQL
11 33 (12.94%) CRM
11 33 (12.94%) Analytical Skills
12 31 (12.16%) Microsoft
12 31 (12.16%) Migration
13 30 (11.76%) HTML
14 28 (10.98%) Google Analytics
15 27 (10.59%) CSS
15 27 (10.59%) User Stories
15 27 (10.59%) Waterfall
16 26 (10.20%) Self-Motivation
16 26 (10.20%) SEO
17 25 (9.80%) Python
18 24 (9.41%) Adobe
18 24 (9.41%) QA
18 24 (9.41%) Organisational Skills
19 23 (9.02%) B2B
19 23 (9.02%) Project Management

Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (2.35%) CMS
1 6 (2.35%) nginx
2 5 (1.96%) Elasticsearch
3 4 (1.57%) Confluence
3 4 (1.57%) WordPress
4 2 (0.78%) Apache
4 2 (0.78%) Apache Airflow
5 1 (0.39%) Drupal
5 1 (0.39%) SharePoint
5 1 (0.39%) WebLogic
Applications
1 17 (6.67%) Microsoft Office
2 15 (5.88%) Microsoft Excel
3 12 (4.71%) Microsoft PowerPoint
4 11 (4.31%) Photoshop
5 7 (2.75%) Adobe Illustrator
6 6 (2.35%) Microsoft Project
7 4 (1.57%) Sketch
8 1 (0.39%) Figma
8 1 (0.39%) InVision
8 1 (0.39%) MS Visio
Business Applications
1 10 (3.92%) Magento
2 4 (1.57%) Dynamics CRM
3 2 (0.78%) Dynamics AX
3 2 (0.78%) Shopify
3 2 (0.78%) Unica
4 1 (0.39%) Lorenzo
4 1 (0.39%) NetSuite
Cloud Services
1 28 (10.98%) Google Analytics
2 19 (7.45%) Power Platform
3 17 (6.67%) Google Tag Manager
4 15 (5.88%) Adobe Analytics
5 14 (5.49%) Google Sheets
6 12 (4.71%) Google Data Studio
7 7 (2.75%) Apigee
7 7 (2.75%) Google Play
7 7 (2.75%) OpenShift
7 7 (2.75%) Salesforce Sales Cloud
8 6 (2.35%) Dynamics 365
8 6 (2.35%) Salesforce Service Cloud
9 5 (1.96%) Google Ads
10 4 (1.57%) Azure
11 3 (1.18%) AWS
12 2 (0.78%) Azure Data Factory
12 2 (0.78%) CheetahMail
12 2 (0.78%) Cloudflare
12 2 (0.78%) GCP
12 2 (0.78%) MailChimp
Communications & Networking
1 6 (2.35%) Structured Cabling
1 6 (2.35%) Wi-Fi
2 2 (0.78%) Network Security
3 1 (0.39%) FTP
3 1 (0.39%) Internet
3 1 (0.39%) ZigBee
3 1 (0.39%) Z-Wave
Database & Business Intelligence
1 19 (7.45%) Power BI
2 16 (6.27%) Tableau
3 9 (3.53%) Crystal Reports
4 8 (3.14%) MySQL
5 5 (1.96%) NoSQL
5 5 (1.96%) PostgreSQL
5 5 (1.96%) Redis
6 4 (1.57%) SQL Server
7 2 (0.78%) BigQuery
7 2 (0.78%) Data Lake
7 2 (0.78%) Data Warehouse
7 2 (0.78%) Metadata
7 2 (0.78%) SQL Server Reporting Services
8 1 (0.39%) MongoDB
8 1 (0.39%) Oracle BI Publisher
8 1 (0.39%) Oracle Database
8 1 (0.39%) Oracle Database 12c
8 1 (0.39%) Oracle Exadata
8 1 (0.39%) Power Query
8 1 (0.39%) Relational Database
Development Applications
1 12 (4.71%) Git (software)
2 10 (3.92%) JIRA
3 8 (3.14%) Selenium
4 6 (2.35%) SpecFlow
5 5 (1.96%) Team Foundation Server
6 2 (0.78%) GitLab
6 2 (0.78%) Postman
6 2 (0.78%) SoapUI
7 1 (0.39%) Axure RP
7 1 (0.39%) Cucumber
7 1 (0.39%) Jenkins
7 1 (0.39%) Visual Studio
7 1 (0.39%) Visual Studio Team System
General
1 84 (32.94%) Social Skills
2 59 (23.14%) Retail
3 57 (22.35%) Finance
4 33 (12.94%) Analytical Skills
5 24 (9.41%) Organisational Skills
6 16 (6.27%) Advertising
6 16 (6.27%) Manufacturing
7 13 (5.10%) Law
8 12 (4.71%) Influencing Skills
9 9 (3.53%) Presentation Skills
10 8 (3.14%) Pharmaceutical
11 6 (2.35%) Billing
12 5 (1.96%) Legal
13 4 (1.57%) Games
13 4 (1.57%) Telecoms
14 3 (1.18%) Publishing
15 2 (0.78%) Dutch Language
16 1 (0.39%) Back Office
16 1 (0.39%) Banking
16 1 (0.39%) Brand Awareness
Job Titles
1 37 (14.51%) Project Manager
2 34 (13.33%) Analyst
3 26 (10.20%) Developer
4 21 (8.24%) Product Manager
5 20 (7.84%) Business Analyst
6 13 (5.10%) Consultant
6 13 (5.10%) Senior Manager
7 12 (4.71%) Data Manager
7 12 (4.71%) Product Owner
8 10 (3.92%) Senior Project Manager
9 9 (3.53%) Analytics Consultant
9 9 (3.53%) Architect
9 9 (3.53%) Digital Analytics Consultant
9 9 (3.53%) Software Engineer
9 9 (3.53%) Technical Leader
10 8 (3.14%) Marketing Manager
10 8 (3.14%) QA Engineer
11 7 (2.75%) Digital Product Manager
11 7 (2.75%) Marketing Analyst
12 6 (2.35%) QA Leader
Libraries, Frameworks & Software Standards
1 30 (11.76%) HTML
2 27 (10.59%) CSS
3 10 (3.92%) jQuery
3 10 (3.92%) Node.js
3 10 (3.92%) React
4 9 (3.53%) DOM
5 7 (2.75%) .NET
5 7 (2.75%) RESTful
6 6 (2.35%) Laravel
7 5 (1.96%) CSS3
7 5 (1.96%) Django
7 5 (1.96%) Flask
7 5 (1.96%) HTML5
7 5 (1.96%) RabbitMQ
8 4 (1.57%) Vue.js
8 4 (1.57%) Web Services
9 3 (1.18%) ASP.NET
9 3 (1.18%) Next.js
10 2 (0.78%) CakePHP
10 2 (0.78%) XML
Miscellaneous
1 36 (14.12%) User Experience
2 26 (10.20%) Self-Motivation
3 18 (7.06%) Social Media
4 15 (5.88%) Mobile App
5 12 (4.71%) Driving Licence
6 9 (3.53%) Data Centre
7 8 (3.14%) Data Protection Act
8 7 (2.75%) EPoS
9 6 (2.35%) Photography
10 5 (1.96%) Marketing Technology
11 3 (1.18%) Digital Media
11 3 (1.18%) Management Information System
11 3 (1.18%) NHS
12 2 (0.78%) Analytical Mindset
12 2 (0.78%) Blog
12 2 (0.78%) FMCG
12 2 (0.78%) Life Science
12 2 (0.78%) Smart Home
13 1 (0.39%) iSeries
13 1 (0.39%) Virtual Team
Operating Systems
1 5 (1.96%) Apple iOS
2 4 (1.57%) Android
3 1 (0.39%) Linux
3 1 (0.39%) Windows
Processes & Methodologies
1 93 (36.47%) Agile Software Development
2 61 (23.92%) Stakeholder Management
3 59 (23.14%) E-Commerce
4 57 (22.35%) Analytics
5 41 (16.08%) Digital Marketing
6 39 (15.29%) Problem-Solving
7 33 (12.94%) CRM
8 31 (12.16%) Migration
9 27 (10.59%) User Stories
9 27 (10.59%) Waterfall
10 26 (10.20%) SEO
11 23 (9.02%) B2B
11 23 (9.02%) Project Management
11 23 (9.02%) Scrum
12 22 (8.63%) Mentoring
13 21 (8.24%) DevOps
14 20 (7.84%) Business Intelligence
15 19 (7.45%) Pay per click
15 19 (7.45%) Product Management
15 19 (7.45%) Product Roadmap
Programming Languages
1 44 (17.25%) JavaScript
2 35 (13.73%) SQL
3 25 (9.80%) Python
4 22 (8.63%) PHP
5 14 (5.49%) C#
6 12 (4.71%) Java
7 10 (3.92%) Kotlin
7 10 (3.92%) R
8 8 (3.14%) TypeScript
9 4 (1.57%) Apple Swift
10 3 (1.18%) Groovy
11 2 (0.78%) C
11 2 (0.78%) C++
11 2 (0.78%) SOQL
12 1 (0.39%) Objective-C
Qualifications
1 20 (7.84%) Degree
2 9 (3.53%) Analytics IQ
3 6 (2.35%) PRINCE2 Practitioner
4 2 (0.78%) MBA
4 2 (0.78%) PhD
4 2 (0.78%) PMP
5 1 (0.39%) CSPO
5 1 (0.39%) Oracle Certification
Quality Assurance & Compliance
1 24 (9.41%) QA
2 21 (8.24%) Data Quality
3 5 (1.96%) Accessibility
4 4 (1.57%) GDPR
System Software
1 7 (2.75%) Docker
2 2 (0.78%) Virtual Servers
Systems Management
1 9 (3.53%) Matomo
2 7 (2.75%) Kubernetes
Vendors
1 44 (17.25%) Google
2 31 (12.16%) Microsoft
3 24 (9.41%) Adobe
4 13 (5.10%) Salesforce.com
5 9 (3.53%) IFS
5 9 (3.53%) Snowplow
6 8 (3.14%) Oracle
7 7 (2.75%) Alteryx
7 7 (2.75%) Facebook
8 6 (2.35%) MuleSoft
9 4 (1.57%) Pardot
10 3 (1.18%) Atlassian
10 3 (1.18%) Informatica
10 3 (1.18%) Twitter
11 2 (0.78%) Databricks
11 2 (0.78%) Instagram
11 2 (0.78%) SAP
11 2 (0.78%) Talend
12 1 (0.39%) ServiceNow
12 1 (0.39%) WooCommerce