Period
to 17 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
England > Yorkshire
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 62 76 53
Rank change year-on-year +14 -23 +34
Permanent jobs citing Marketing 405 394 635
As % of all permanent IT jobs advertised in Yorkshire 4.13% 3.52% 4.79%
As % of the General category 12.57% 10.06% 13.76%
Number of salaries quoted 284 339 617
Yorkshire median annual salary £34,000 £35,000 £35,000
Median salary % change year-on-year -2.86% - +7.69%
10th Percentile £22,000 £23,900 £21,500
90th Percentile £55,000 £55,000 £47,500
England median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 3223 3916 4616
As % of all permanent IT jobs advertised in Yorkshire 32.87% 35.00% 34.83%
Number of salaries quoted 2557 3214 3625
Yorkshire median annual salary £41,000 £42,500 £40,000
Median salary % change year-on-year -3.53% +6.25% -
10th Percentile £25,500 £24,750 £24,000
90th Percentile £63,750 £70,000 £58,750
England median annual salary £52,500 £52,000 £50,000
% change year-on-year +0.96% +4.00% -

Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Marketing in Yorkshire

Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Yorkshire.

Salary trend for Marketing in Yorkshire

Marketing
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Marketing in Yorkshire over the 6 months to 17 November 2017.

Salary histogram for Marketing in Yorkshire

Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Yorkshire region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +9 261 £35,000 - 42
North Yorkshire +27 65 £34,500 -18.82% 6
South Yorkshire -10 28 £35,000 +7.69% 5
East Yorkshire +5 20 £40,000 +14.29%
Marketing
England

For the 6 months to 17 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Marketing.

1 138 (34.07%) Digital Marketing
2 100 (24.69%) Analytics
3 91 (22.47%) Agile Software Development
4 87 (21.48%) Finance
5 85 (20.99%) Google
6 84 (20.74%) HTML
7 82 (20.25%) Retail
8 75 (18.52%) CSS
9 70 (17.28%) E-Commerce
9 70 (17.28%) Microsoft
10 69 (17.04%) JavaScript
11 64 (15.80%) User Experience
12 63 (15.56%) Analytical Skills
13 61 (15.06%) PHP
14 58 (14.32%) Degree
15 57 (14.07%) Creative Thinking
16 54 (13.33%) Project Management
16 54 (13.33%) SEO
17 49 (12.10%) Google Analytics
18 47 (11.60%) jQuery
19 46 (11.36%) Social Media
20 42 (10.37%) Microsoft Office
21 41 (10.12%) Web Development
22 37 (9.14%) Microsoft Excel
23 36 (8.89%) SQL
24 35 (8.64%) CRM
25 34 (8.40%) Windows
25 34 (8.40%) JIRA
26 33 (8.15%) Business Intelligence
26 33 (8.15%) CMS

Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (8.15%) CMS
2 22 (5.43%) WordPress
3 14 (3.46%) Apache
3 14 (3.46%) nginx
4 11 (2.72%) SAS
5 5 (1.23%) Confluence
6 4 (0.99%) SharePoint
7 3 (0.74%) ExpressionEngine
8 2 (0.49%) MS Exchange
8 2 (0.49%) Umbraco
9 1 (0.25%) Drupal
9 1 (0.25%) Elasticsearch
9 1 (0.25%) EPiServer
9 1 (0.25%) Joomla!
9 1 (0.25%) Oracle Workflow
9 1 (0.25%) Skype for Business
9 1 (0.25%) TYPO3
Applications
1 42 (10.37%) Microsoft Office
2 37 (9.14%) Microsoft Excel
3 17 (4.20%) Photoshop
4 7 (1.73%) Adobe Creative Suite
4 7 (1.73%) SPSS
5 4 (0.99%) MS Visio
6 3 (0.74%) Adobe After Effects
6 3 (0.74%) Adobe Illustrator
6 3 (0.74%) InVision
6 3 (0.74%) Microsoft PowerPoint
6 3 (0.74%) Microsoft Project
7 1 (0.25%) HipChat
7 1 (0.25%) Spreadsheet
7 1 (0.25%) UserZoom
Business Applications
1 30 (7.41%) Magento
2 7 (1.73%) Shopify
3 6 (1.48%) Eloqua
3 6 (1.48%) Salesforce.com CRM
3 6 (1.48%) WebTrends
3 6 (1.48%) Workfront
4 4 (0.99%) Dynamics CRM
5 3 (0.74%) FastStats
6 2 (0.49%) SAP Business One
7 1 (0.25%) Remedy ITSM
Cloud Services
1 49 (12.10%) Google Analytics
2 25 (6.17%) SaaS
3 16 (3.95%) Office 365
4 9 (2.22%) Adobe Analytics
4 9 (2.22%) AdWords
5 8 (1.98%) Google Tag Manager
6 6 (1.48%) IaaS
6 6 (1.48%) Microsoft Azure
6 6 (1.48%) PaaS
7 5 (1.23%) Amazon AWS
8 4 (0.99%) Slack
9 3 (0.74%) G Suite
9 3 (0.74%) GitHub
9 3 (0.74%) MailChimp
10 1 (0.25%) Adobe Creative Cloud
10 1 (0.25%) BrowserStack
10 1 (0.25%) Cloud Computing
10 1 (0.25%) Cloudflare
10 1 (0.25%) Google Cloud Platform
Communications & Networking
1 17 (4.20%) Internet
2 13 (3.21%) VPN
3 9 (2.22%) WAN
4 7 (1.73%) Firewall
4 7 (1.73%) LAN
5 5 (1.23%) Intranet
5 5 (1.23%) Network Security
5 5 (1.23%) SAN
6 4 (0.99%) BGP
6 4 (0.99%) EIGRP
6 4 (0.99%) HSRP
6 4 (0.99%) MPLS
6 4 (0.99%) OSPF
6 4 (0.99%) VoIP
6 4 (0.99%) VPLS
6 4 (0.99%) VRRP
6 4 (0.99%) Wireless
7 3 (0.74%) DNS
7 3 (0.74%) SSH
7 3 (0.74%) TCP/IP
Database & Business Intelligence
1 25 (6.17%) MySQL
2 24 (5.93%) SQL Server
3 18 (4.44%) BusinessObjects
4 15 (3.70%) Data Warehouse
5 14 (3.46%) Data Mining
6 8 (1.98%) Big Data
6 8 (1.98%) BusinessObjects Web Intelligence
6 8 (1.98%) Oracle Discoverer
6 8 (1.98%) Relational Database
7 7 (1.73%) Lumira
7 7 (1.73%) SQL Server 2008
7 7 (1.73%) Star Schema
8 6 (1.48%) SQL Server Integration Services
8 6 (1.48%) SQL Server Reporting Services
9 5 (1.23%) SQL Server 2016
9 5 (1.23%) SQL Server Analysis Services
10 3 (0.74%) SQL Server 2012
11 2 (0.49%) Oracle Database
11 2 (0.49%) Oracle Database 12c
11 2 (0.49%) QlikView
Development Applications
1 34 (8.40%) JIRA
2 27 (6.67%) Git (software)
3 10 (2.47%) Selenium
4 9 (2.22%) Cucumber
4 9 (2.22%) Jenkins
5 7 (1.73%) Toad
6 3 (0.74%) Atlassian Bamboo
6 3 (0.74%) Axure RP
6 3 (0.74%) SoapUI
6 3 (0.74%) SpecFlow
6 3 (0.74%) Team Foundation Server
7 2 (0.49%) PhpStorm
7 2 (0.49%) SQL Server Management Studio (SSMS)
8 1 (0.25%) Bitbucket
8 1 (0.25%) Codeception
8 1 (0.25%) NetBeans
8 1 (0.25%) PHPUnit
8 1 (0.25%) Sublime Text
8 1 (0.25%) Subversion
8 1 (0.25%) TeamCity
General
1 87 (21.48%) Finance
2 82 (20.25%) Retail
3 24 (5.93%) Advertising
4 12 (2.96%) Manufacturing
5 11 (2.72%) Banking
6 10 (2.47%) Multimedia
7 7 (1.73%) Games
8 6 (1.48%) Back Office
8 6 (1.48%) Legal
8 6 (1.48%) Telecoms
9 5 (1.23%) Electronics
10 3 (0.74%) Brand Awareness
11 2 (0.49%) Law
11 2 (0.49%) Military
11 2 (0.49%) Music Industry
12 1 (0.25%) Automotive
12 1 (0.25%) Pharmaceutical
Job Titles
1 90 (22.22%) Developer
2 61 (15.06%) Analyst
3 34 (8.40%) Designer
4 25 (6.17%) Web Developer
5 22 (5.43%) PHP Developer
6 21 (5.19%) Account Manager
7 20 (4.94%) Project Manager
8 19 (4.69%) Front End Developer (Client-Side Developer)
8 19 (4.69%) Product Manager
9 18 (4.44%) Consultant
10 16 (3.95%) .NET Developer
10 16 (3.95%) Senior Analyst
11 15 (3.70%) Marketing Manager
12 14 (3.46%) UX Designer
13 12 (2.96%) Digital Executive
13 12 (2.96%) Full Stack Developer
13 12 (2.96%) Graduate
13 12 (2.96%) Web Analyst
14 11 (2.72%) E-Commerce Developer
14 11 (2.72%) IT Manager
Libraries, Frameworks & Software Standards
1 84 (20.74%) HTML
2 75 (18.52%) CSS
3 47 (11.60%) jQuery
4 32 (7.90%) HTML5
5 26 (6.42%) .NET
6 22 (5.43%) LAMP
7 15 (3.70%) CSS3
8 14 (3.46%) LEMP Stack
9 13 (3.21%) AngularJS
9 13 (3.21%) ASP.NET
9 13 (3.21%) Sass
9 13 (3.21%) XML
10 11 (2.72%) ASP.NET Web API
11 10 (2.47%) Laravel
11 10 (2.47%) XHTML
12 9 (2.22%) Node.js
12 9 (2.22%) React
13 8 (1.98%) Symfony
14 7 (1.73%) ASP.NET MVC
15 6 (1.48%) RESTful
Miscellaneous
1 64 (15.80%) User Experience
2 63 (15.56%) Analytical Skills
3 46 (11.36%) Social Media
4 20 (4.94%) Mobile App
5 15 (3.70%) Computer Science
6 13 (3.21%) Management Information System
7 12 (2.96%) Digital Media
8 11 (2.72%) Blog
8 11 (2.72%) Tandem
9 10 (2.47%) FMCG
10 7 (1.73%) Credit Risk
11 6 (1.48%) iPad
12 5 (1.23%) Algorithms
12 5 (1.23%) Virtual Team
13 4 (0.99%) Digital Signage
14 3 (0.74%) Enterprise Software
14 3 (0.74%) Graphic Design
14 3 (0.74%) Taxonomies
15 2 (0.49%) iPhone
15 2 (0.49%) Video Editing
Operating Systems
1 34 (8.40%) Windows
2 31 (7.65%) Linux
3 13 (3.21%) Mac OS X
4 9 (2.22%) Android
5 7 (1.73%) Apple iOS
6 4 (0.99%) Mac OS
6 4 (0.99%) Windows Server
7 2 (0.49%) CentOS
7 2 (0.49%) Unix
8 1 (0.25%) Fedora
8 1 (0.25%) Ubuntu
8 1 (0.25%) Windows 7
Processes & Methodologies
1 138 (34.07%) Digital Marketing
2 100 (24.69%) Analytics
3 91 (22.47%) Agile Software Development
4 70 (17.28%) E-Commerce
5 57 (14.07%) Creative Thinking
6 54 (13.33%) Project Management
6 54 (13.33%) SEO
7 41 (10.12%) Web Development
8 35 (8.64%) CRM
9 33 (8.15%) Business Intelligence
10 32 (7.90%) Front End Development
11 27 (6.67%) Scrum
12 25 (6.17%) Data Visualisation
12 25 (6.17%) Visualisation
12 25 (6.17%) Web Analytics
13 24 (5.93%) Pay per click
14 23 (5.68%) B2B
14 23 (5.68%) Email Marketing
15 22 (5.43%) Continuous Improvement
16 21 (5.19%) MVC
Programming Languages
1 69 (17.04%) JavaScript
2 61 (15.06%) PHP
3 36 (8.89%) SQL
4 21 (5.19%) C#
5 17 (4.20%) Java
6 9 (2.22%) T-SQL
6 9 (2.22%) VB
7 8 (1.98%) MATLAB
7 8 (1.98%) R
8 4 (0.99%) C
8 4 (0.99%) Python
9 3 (0.74%) VBA
10 2 (0.49%) Bash Shell
10 2 (0.49%) C++
10 2 (0.49%) Clojure
10 2 (0.49%) Ruby
10 2 (0.49%) Scala
10 2 (0.49%) VB.NET
11 1 (0.25%) Data Analysis Expressions (DAX)
11 1 (0.25%) TypeScript
Qualifications
1 58 (14.32%) Degree
2 8 (1.98%) Computer Science Degree
3 6 (1.48%) Postgraduate
4 5 (1.23%) CCNA
4 5 (1.23%) Cisco Certification
5 4 (0.99%) Microsoft Certification
6 3 (0.74%) ISEB
6 3 (0.74%) MCSA
6 3 (0.74%) MCSE
7 2 (0.49%) CCDP
7 2 (0.49%) CCIE
7 2 (0.49%) CCNP
7 2 (0.49%) CISA
7 2 (0.49%) CISM
7 2 (0.49%) CISSP
7 2 (0.49%) EMCIE
7 2 (0.49%) EMCTA
7 2 (0.49%) Numerate Degree
7 2 (0.49%) PMI Certification
8 1 (0.25%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 11 (2.72%) PMO
2 8 (1.98%) SLA
3 7 (1.73%) QA
4 2 (0.49%) ISO/IEC 27001
4 2 (0.49%) PCI DSS
System Software
1 16 (3.95%) Active Directory
2 4 (0.99%) Docker
3 3 (0.74%) VMware Infrastructure
4 1 (0.25%) Hyper-V
4 1 (0.25%) Terminal Services
Systems Management
1 4 (0.99%) SCCM
2 3 (0.74%) Systems Management Server (SMS)
3 2 (0.49%) AirWatch
3 2 (0.49%) Failover Clustering
3 2 (0.49%) Grafana
3 2 (0.49%) Nagios
3 2 (0.49%) Opscode Chef
4 1 (0.25%) Aspera SmartTrack
4 1 (0.25%) Capistrano
4 1 (0.25%) Host Intrusion Detection System
Vendors
1 85 (20.99%) Google
2 70 (17.28%) Microsoft
3 30 (7.41%) Adobe
4 28 (6.91%) SAP
5 23 (5.68%) Twitter
6 15 (3.70%) Facebook
7 14 (3.46%) Citrix
7 14 (3.46%) Tableau
8 12 (2.96%) Apple
8 12 (2.96%) Zend
9 11 (2.72%) Omniture
9 11 (2.72%) Oracle
10 10 (2.47%) Salesforce.com
11 9 (2.22%) Alteryx
11 9 (2.22%) VMware
12 7 (1.73%) Remedy
13 6 (1.48%) Ariba
13 6 (1.48%) Capita
13 6 (1.48%) Cisco
13 6 (1.48%) Xamarin