Period
to 23 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Hull. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 31 36 17
Rank change year-on-year +5 -19 +22
Permanent jobs citing Marketing 19 10 26
As % of all permanent IT jobs advertised in Hull 5.97% 3.79% 9.56%
As % of the General category 16.81% 16.13% 25.74%
Number of salaries quoted 18 10 23
Hull median annual salary £40,000 £35,000 £37,500
Median salary % change year-on-year +14.29% -6.67% +15.38%
10th Percentile £22,000 £31,250 £26,250
90th Percentile £45,000 £52,500 £43,750
East Yorkshire median annual salary £40,000 £35,000 £37,500
% change year-on-year +14.29% -6.67% +15.38%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hull with a requirement for common skills.

All General Skills
Hull
Permanent vacancies with a requirement for common skills 113 62 101
As % of all permanent IT jobs advertised in Hull 35.53% 23.48% 37.13%
Number of salaries quoted 108 48 81
Hull median annual salary £40,000 £38,750 £37,500
Median salary % change year-on-year +3.23% +3.33% +20.00%
10th Percentile £23,550 £25,275 £26,250
90th Percentile £45,750 £51,625 £57,500
East Yorkshire median annual salary £37,000 £36,500 £37,500
% change year-on-year +1.37% -2.67% +25.00%

Marketing
Job Vacancy Trend in Hull

Job postings citing Marketing as a percentage of all IT jobs advertised in Hull.

Job vacancy trend for Marketing in Hull

Marketing
Salary Trend in Hull

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Hull.

Salary trend for Marketing in Hull

Marketing
Salary Histogram in Hull

The salary distribution of IT jobs citing Marketing in Hull over the 6 months to 23 November 2017.

Salary histogram for Marketing in Hull

For the 6 months to 23 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hull region with a requirement for Marketing.

1 13 (68.42%) Google
2 11 (57.89%) Google Analytics
2 11 (57.89%) Visualisation
2 11 (57.89%) Data Visualisation
2 11 (57.89%) Analytics
3 9 (47.37%) SEO
3 9 (47.37%) Adobe
3 9 (47.37%) E-Commerce
3 9 (47.37%) Web Analytics
3 9 (47.37%) Omniture
3 9 (47.37%) Digital Analytics
3 9 (47.37%) A/B Testing
3 9 (47.37%) Conversion Rate Optimisation
3 9 (47.37%) Adobe Analytics
4 6 (31.58%) HTML
4 6 (31.58%) JavaScript
4 6 (31.58%) PHP
4 6 (31.58%) MySQL
4 6 (31.58%) Photoshop
4 6 (31.58%) XML
5 4 (21.05%) CSS
6 3 (15.79%) Web Services
6 3 (15.79%) CMS
6 3 (15.79%) Web Development
6 3 (15.79%) JSON
6 3 (15.79%) HTML5
6 3 (15.79%) Laravel
6 3 (15.79%) ExpressionEngine
6 3 (15.79%) jQuery
7 2 (10.53%) Digital Marketing

Marketing
Co-occurring IT Skills in Hull by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (15.79%) CMS
1 3 (15.79%) ExpressionEngine
Applications
1 6 (31.58%) Photoshop
Business Applications
1 1 (5.26%) Magento
Cloud Services
1 11 (57.89%) Google Analytics
2 9 (47.37%) Adobe Analytics
3 2 (10.53%) SaaS
Database & Business Intelligence
1 6 (31.58%) MySQL
General
1 2 (10.53%) Advertising
1 2 (10.53%) Manufacturing
2 1 (5.26%) Games
Job Titles
1 10 (52.63%) Analyst
2 8 (42.11%) Conversion Analyst
2 8 (42.11%) Google Analytics Analyst
2 8 (42.11%) Google Analytics Web Analyst
2 8 (42.11%) Web Analyst
2 8 (42.11%) Web Analytics Analyst
3 6 (31.58%) Developer
4 3 (15.79%) Junior
4 3 (15.79%) Junior Developer
4 3 (15.79%) Junior Web Developer
4 3 (15.79%) PHP Developer
4 3 (15.79%) Web Developer
5 2 (10.53%) Digital Analyst
5 2 (10.53%) Full Stack Developer
5 2 (10.53%) JavaScript Developer
5 2 (10.53%) PHP Laravel Developer
5 2 (10.53%) Product Manager
5 2 (10.53%) Senior Analyst
6 1 (5.26%) Web Analytics Specialist
6 1 (5.26%) Web Specialist
Libraries, Frameworks & Software Standards
1 6 (31.58%) HTML
1 6 (31.58%) XML
2 4 (21.05%) CSS
3 3 (15.79%) HTML5
3 3 (15.79%) jQuery
3 3 (15.79%) JSON
3 3 (15.79%) Laravel
3 3 (15.79%) Web Services
4 1 (5.26%) CodeIgniter
4 1 (5.26%) CSS3
Miscellaneous
1 2 (10.53%) Analytical Skills
Processes & Methodologies
1 11 (57.89%) Analytics
1 11 (57.89%) Data Visualisation
1 11 (57.89%) Visualisation
2 9 (47.37%) A/B Testing
2 9 (47.37%) Conversion Rate Optimisation
2 9 (47.37%) Digital Analytics
2 9 (47.37%) E-Commerce
2 9 (47.37%) SEO
2 9 (47.37%) Web Analytics
3 3 (15.79%) Web Development
4 2 (10.53%) B2B
4 2 (10.53%) Customer-Centricity
4 2 (10.53%) Digital Marketing
4 2 (10.53%) PLM
4 2 (10.53%) Use Case
4 2 (10.53%) User Stories
5 1 (5.26%) Collaborative Working
5 1 (5.26%) Product Marketing
5 1 (5.26%) Time Management
Programming Languages
1 6 (31.58%) JavaScript
1 6 (31.58%) PHP
2 2 (10.53%) Java
Qualifications
1 1 (5.26%) Degree
Vendors
1 13 (68.42%) Google
2 9 (47.37%) Adobe
2 9 (47.37%) Omniture
3 2 (10.53%) Twitter
4 1 (5.26%) Microsoft