Period
to 20 May 2019

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 20 May 2019 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK > England
6 months to
20 May 2019
Same period 2018 Same period 2017
Rank 980 1063 1020
Rank change year-on-year +83 -43 +111
Permanent jobs citing Digital Economy 91 81 140
As % of all permanent IT jobs advertised in England 0.068% 0.050% 0.087%
As % of the General category 0.18% 0.12% 0.21%
Number of salaries quoted 66 65 53
England median annual salary £60,000 £47,500 £50,000
Median salary % change year-on-year +26.32% -5.00% -23.08%
10th Percentile £31,250 £33,709 £28,500
90th Percentile £91,250 £100,000 £87,000
UK median annual salary £60,000 £49,000 £50,000
% change year-on-year +22.45% -2.00% -23.08%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 51,702 66,981 66,984
As % of all permanent IT jobs advertised in England 38.75% 41.62% 41.67%
Number of salaries quoted 39,162 52,391 53,805
England median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,250 £30,000 £28,750
90th Percentile £92,500 £86,250 £85,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Digital Economy
Job Vacancy Trend in England

Job postings citing Digital Economy as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Economy in England

Digital Economy
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Economy in England.

Salary trend for Digital Economy in England

Digital Economy
Salary Histogram in England

The salary distribution of IT jobs citing Digital Economy in England over the 6 months to 20 May 2019.

Salary histogram for Digital Economy in England

Digital Economy
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the England region over the 6 months to 20 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +86 73 £60,000 -7.69% 3
South East +52 11 £53,000 +48.50%
North West +31 7 £65,000 +44.44%
North of England +28 7 £65,000 +44.44%
Digital Economy
UK

For the 6 months to 20 May 2019, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Digital Economy.

1 47 (51.65%) Marketing
2 38 (41.76%) Agile Software Development
3 19 (20.88%) JavaScript
4 17 (18.68%) Python
4 17 (18.68%) Problem-Solving
5 14 (15.38%) Scrum
6 12 (13.19%) Finance
6 12 (13.19%) SQL
6 12 (13.19%) DevOps
6 12 (13.19%) Analytical Skills
6 12 (13.19%) Fintech
7 11 (12.09%) HTML
7 11 (12.09%) PHP
7 11 (12.09%) ITIL
7 11 (12.09%) Project Management
8 10 (10.99%) Data Structures
8 10 (10.99%) Docker
8 10 (10.99%) Visualisation
8 10 (10.99%) Amazon AWS
9 9 (9.89%) Mentoring
9 9 (9.89%) User Stories
9 9 (9.89%) Telecoms
9 9 (9.89%) CSS
9 9 (9.89%) Java
9 9 (9.89%) Linux
9 9 (9.89%) Service Design
9 9 (9.89%) Decision-Making
10 8 (8.79%) Power Platform
10 8 (8.79%) Power BI
10 8 (8.79%) Data Modelling

Digital Economy
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (7.69%) SAS
2 2 (2.20%) WordPress
3 1 (1.10%) Apache Spark
3 1 (1.10%) SharePoint
Applications
1 7 (7.69%) SPSS
2 3 (3.30%) InVision
2 3 (3.30%) Sketch
Business Applications
1 1 (1.10%) Magento
1 1 (1.10%) Salesforce.com CRM
Cloud Services
1 10 (10.99%) Amazon AWS
2 8 (8.79%) Power Platform
3 7 (7.69%) Microsoft Azure
4 4 (4.40%) Google Cloud Platform
5 3 (3.30%) Adobe Creative Cloud
5 3 (3.30%) IaaS
6 2 (2.20%) G Suite
6 2 (2.20%) Office 365
6 2 (2.20%) PaaS
6 2 (2.20%) SaaS
7 1 (1.10%) Amazon EC2
7 1 (1.10%) Amazon S3
7 1 (1.10%) Azure Active Directory
7 1 (1.10%) Cloud Computing
7 1 (1.10%) CloudFront
7 1 (1.10%) Route 53
Communications & Networking
1 2 (2.20%) LAN
1 2 (2.20%) WAN
2 1 (1.10%) DHCP
2 1 (1.10%) DNS
2 1 (1.10%) Skype
Database & Business Intelligence
1 8 (8.79%) Power BI
2 7 (7.69%) Data Mining
2 7 (7.69%) WebFOCUS
3 3 (3.30%) MySQL
4 2 (2.20%) PostgreSQL
5 1 (1.10%) Big Data
5 1 (1.10%) Hadoop
5 1 (1.10%) MongoDB
5 1 (1.10%) Pentaho
5 1 (1.10%) Redis
5 1 (1.10%) SQL Server
Development Applications
1 8 (8.79%) Jenkins
2 6 (6.59%) JIRA
3 4 (4.40%) SonarQube
3 4 (4.40%) Sonatype Nexus
3 4 (4.40%) TeamCity
4 3 (3.30%) Axure RP
5 2 (2.20%) Git (software)
6 1 (1.10%) Jasmine
6 1 (1.10%) Karma Test Runner
6 1 (1.10%) Mercurial
6 1 (1.10%) Mocha
6 1 (1.10%) Selenium
6 1 (1.10%) Subversion
6 1 (1.10%) Visual Studio
General
1 47 (51.65%) Marketing
2 12 (13.19%) Finance
3 9 (9.89%) Telecoms
4 5 (5.49%) Advertising
4 5 (5.49%) Retail
5 3 (3.30%) Games
5 3 (3.30%) Legal
6 2 (2.20%) French Language
6 2 (2.20%) German Language
6 2 (2.20%) Italian Language
6 2 (2.20%) Portuguese Language
6 2 (2.20%) Spanish Language
7 1 (1.10%) Back Office
7 1 (1.10%) Banking
7 1 (1.10%) Investment Banking
Job Titles
1 17 (18.68%) Developer
2 15 (16.48%) Analyst
3 10 (10.99%) Data Analyst
4 9 (9.89%) Business Analyst
4 9 (9.89%) Data Business Analyst
5 7 (7.69%) Revenue Assurance Analyst
5 7 (7.69%) Senior Analyst
5 7 (7.69%) Senior Business Analyst
6 6 (6.59%) DevOps Engineer
6 6 (6.59%) Senior Developer
6 6 (6.59%) UAT Manager
7 5 (5.49%) Junior
7 5 (5.49%) Technical Leader
8 4 (4.40%) Author
8 4 (4.40%) Designer
8 4 (4.40%) Front End Developer (Client-Side Developer)
8 4 (4.40%) Junior Developer
8 4 (4.40%) Product Manager
8 4 (4.40%) Product Owner
8 4 (4.40%) Technical Author
Libraries, Frameworks & Software Standards
1 11 (12.09%) HTML
2 9 (9.89%) CSS
3 5 (5.49%) RESTful
4 4 (4.40%) AngularJS
5 3 (3.30%) jQuery
5 3 (3.30%) React
6 2 (2.20%) .NET
6 2 (2.20%) Ajax
6 2 (2.20%) ASP.NET
6 2 (2.20%) CSS3
6 2 (2.20%) Hibernate
6 2 (2.20%) Node.js
6 2 (2.20%) Ruby on Rails
6 2 (2.20%) Spring
6 2 (2.20%) Vue.js
6 2 (2.20%) Web Services
7 1 (1.10%) JSON
7 1 (1.10%) Laravel
7 1 (1.10%) Middleware
7 1 (1.10%) RabbitMQ
Miscellaneous
1 12 (13.19%) Analytical Skills
1 12 (13.19%) Fintech
2 10 (10.99%) Data Structures
3 7 (7.69%) Greenfield Project
4 6 (6.59%) Driving Licence
4 6 (6.59%) User Experience
5 5 (5.49%) Self-Motivation
6 4 (4.40%) Data Centre
7 3 (3.30%) Algorithms
7 3 (3.30%) Digital Media
7 3 (3.30%) Enterprise Software
8 2 (2.20%) Private Cloud
8 2 (2.20%) Robotics
9 1 (1.10%) Cyber Defence
9 1 (1.10%) Management Information System
9 1 (1.10%) Taxonomies
Operating Systems
1 9 (9.89%) Linux
2 4 (4.40%) Unix
3 3 (3.30%) Android
3 3 (3.30%) Apple iOS
4 1 (1.10%) Windows
Processes & Methodologies
1 38 (41.76%) Agile Software Development
2 17 (18.68%) Problem-Solving
3 14 (15.38%) Scrum
4 12 (13.19%) DevOps
5 11 (12.09%) ITIL
5 11 (12.09%) Project Management
6 10 (10.99%) Visualisation
7 9 (9.89%) Decision-Making
7 9 (9.89%) Mentoring
7 9 (9.89%) Service Design
7 9 (9.89%) User Stories
8 8 (8.79%) Data Modelling
8 8 (8.79%) Kanban
9 7 (7.69%) Analytics
9 7 (7.69%) Front End Development
9 7 (7.69%) Product Management
9 7 (7.69%) Root Cause Analysis
9 7 (7.69%) SDLC
9 7 (7.69%) Service Delivery
9 7 (7.69%) Software Engineering
Programming Languages
1 19 (20.88%) JavaScript
2 17 (18.68%) Python
3 12 (13.19%) SQL
4 11 (12.09%) PHP
5 9 (9.89%) Java
6 7 (7.69%) HiveQL
6 7 (7.69%) R
7 6 (6.59%) Ruby
8 5 (5.49%) Perl
9 3 (3.30%) C#
10 2 (2.20%) Bash Shell
10 2 (2.20%) C
10 2 (2.20%) Scala
11 1 (1.10%) Apple Swift
11 1 (1.10%) ES6
11 1 (1.10%) Java 8
11 1 (1.10%) PowerShell
11 1 (1.10%) TypeScript
Qualifications
1 8 (8.79%) Degree
2 6 (6.59%) ISEB
3 3 (3.30%) Computer Science Degree
3 3 (3.30%) ITIL Certification
4 2 (2.20%) AWS Certification
5 1 (1.10%) MBA
5 1 (1.10%) MCSE
5 1 (1.10%) Microsoft Certification
Quality Assurance & Compliance
1 3 (3.30%) QA
2 1 (1.10%) Data Quality
2 1 (1.10%) GDPR
2 1 (1.10%) ISO/IEC 27001
System Software
1 10 (10.99%) Docker
2 2 (2.20%) Hyper-V
2 2 (2.20%) VMware Infrastructure
3 1 (1.10%) Active Directory
Systems Management
1 7 (7.69%) Kubernetes
2 4 (4.40%) Ansible
2 4 (4.40%) Opscode Chef
2 4 (4.40%) Puppet
3 1 (1.10%) Packer
3 1 (1.10%) Single Sign-On
3 1 (1.10%) Terraform
Vendors
1 8 (8.79%) Tableau
2 7 (7.69%) Alteryx
2 7 (7.69%) WorldPay
3 6 (6.59%) Arqiva
3 6 (6.59%) Salesforce.com
3 6 (6.59%) TOWER Software
4 4 (4.40%) Apple
5 3 (3.30%) Adobe
5 3 (3.30%) IBM
6 2 (2.20%) Dell
6 2 (2.20%) EMC
6 2 (2.20%) Google
6 2 (2.20%) Microsoft
6 2 (2.20%) NetApp
6 2 (2.20%) VMware
7 1 (1.10%) Facebook
7 1 (1.10%) Informatica
7 1 (1.10%) Okta
7 1 (1.10%) Pardot
7 1 (1.10%) Talend