Period
to 19 December 2018

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 19 December 2018 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK > England
6 months to
19 Dec 2018
Same period 2017 Same period 2016
Rank 1029 1031 1023
Rank change year-on-year +2 -8 -202
Permanent jobs citing Digital Economy 81 143 167
As % of all permanent IT jobs advertised in England 0.055% 0.085% 0.096%
As % of the General category 0.14% 0.19% 0.22%
Number of salaries quoted 55 69 104
England median annual salary £60,000 £60,000 £50,000
Median salary % change year-on-year - +20.00% -4.76%
10th Percentile £43,000 £35,000 £32,500
90th Percentile £97,500 £87,500 £89,250
UK median annual salary £60,000 £59,000 £50,000
% change year-on-year +1.69% +18.00% -4.76%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 59,192 73,466 74,546
As % of all permanent IT jobs advertised in England 40.15% 43.88% 42.66%
Number of salaries quoted 45,710 54,701 61,188
England median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +5.00%
10th Percentile £30,500 £30,000 £29,000
90th Percentile £90,000 £85,000 £85,000
UK median annual salary £55,000 £51,500 £50,000
% change year-on-year +6.80% +3.00% -

Digital Economy
Job Vacancy Trend in England

Job postings citing Digital Economy as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Economy in England

Digital Economy
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Economy in England.

Salary trend for Digital Economy in England

Digital Economy
Salary Histogram in England

The salary distribution of IT jobs citing Digital Economy in England over the 6 months to 19 December 2018.

Salary histogram for Digital Economy in England

Digital Economy
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the England region over the 6 months to 19 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +66 71 £60,000 -7.69% 8
South East -62 5 £85,000 +142.86%
East of England +25 3 £82,500 +83.33%
Midlands - 2 £97,500 -
West Midlands - 2 £97,500 -
Digital Economy
UK

For the 6 months to 19 December 2018, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Digital Economy.

1 46 (56.79%) Marketing
2 38 (46.91%) Agile Software Development
3 18 (22.22%) Decision-Making
4 17 (20.99%) Analytical Skills
5 16 (19.75%) SQL
5 16 (19.75%) JavaScript
6 15 (18.52%) Data Modelling
6 15 (18.52%) Finance
7 14 (17.28%) Analytics
7 14 (17.28%) Problem-Solving
8 13 (16.05%) Python
9 12 (14.81%) Self-Motivation
10 11 (13.58%) Data Analysis
10 11 (13.58%) Data Structures
11 10 (12.35%) BDD
11 10 (12.35%) Degree
11 10 (12.35%) R
11 10 (12.35%) Tableau
11 10 (12.35%) Software Engineering
11 10 (12.35%) Power BI
12 9 (11.11%) Greenfield Project
12 9 (11.11%) C#
12 9 (11.11%) Visualisation
12 9 (11.11%) SDLC
13 8 (9.88%) WorldPay
13 8 (9.88%) HiveQL
13 8 (9.88%) Alteryx
13 8 (9.88%) Root Cause Analysis
13 8 (9.88%) QA
13 8 (9.88%) HTML

Digital Economy
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (9.88%) SAS
2 4 (4.94%) Confluence
3 1 (1.23%) Apache Spark
3 1 (1.23%) SharePoint
3 1 (1.23%) WordPress
Applications
1 8 (9.88%) SPSS
2 2 (2.47%) Photoshop
3 1 (1.23%) Adobe Illustrator
Cloud Services
1 6 (7.41%) Microsoft Azure
2 5 (6.17%) SaaS
3 4 (4.94%) Amazon AWS
4 2 (2.47%) GitHub
5 1 (1.23%) Amazon EMR
5 1 (1.23%) G Suite
5 1 (1.23%) Google Analytics
5 1 (1.23%) Slack
5 1 (1.23%) Yammer
Communications & Networking
1 1 (1.23%) Internet
1 1 (1.23%) MQTT
Database & Business Intelligence
1 10 (12.35%) Power BI
2 8 (9.88%) Data Mining
2 8 (9.88%) WebFOCUS
3 4 (4.94%) NoSQL
3 4 (4.94%) SQL Server
4 3 (3.70%) MongoDB
4 3 (3.70%) MySQL
5 2 (2.47%) Azure SQL Database
5 2 (2.47%) BusinessObjects
5 2 (2.47%) Cosmos DB
5 2 (2.47%) Data Lake
5 2 (2.47%) Data Warehouse
5 2 (2.47%) Hadoop
5 2 (2.47%) QlikView
5 2 (2.47%) RDBMS
5 2 (2.47%) Relational Database
5 2 (2.47%) SQL Server Integration Services
5 2 (2.47%) SQL Server Reporting Services
6 1 (1.23%) Big Data
Development Applications
1 4 (4.94%) Selenium
2 3 (3.70%) Babel
2 3 (3.70%) Grunt
2 3 (3.70%) gulp
2 3 (3.70%) JIRA
2 3 (3.70%) Visual Studio
2 3 (3.70%) webpack
3 1 (1.23%) Jenkins
3 1 (1.23%) PhantomJS
General
1 46 (56.79%) Marketing
2 15 (18.52%) Finance
3 4 (4.94%) Back Office
4 3 (3.70%) Legal
4 3 (3.70%) Telecoms
5 2 (2.47%) Advertising
5 2 (2.47%) Games
5 2 (2.47%) Retail
6 1 (1.23%) Publishing
Job Titles
1 18 (22.22%) Developer
2 16 (19.75%) Analyst
3 14 (17.28%) Business Analyst
4 11 (13.58%) Author
4 11 (13.58%) Technical Author
5 9 (11.11%) Data Analyst
5 9 (11.11%) Senior Analyst
5 9 (11.11%) Senior Business Analyst
5 9 (11.11%) Senior Developer
6 8 (9.88%) Data Business Analyst
6 8 (9.88%) Product Manager
6 8 (9.88%) Revenue Assurance Analyst
7 7 (8.64%) Project Manager
8 5 (6.17%) Agile Business Analyst
8 5 (6.17%) Lead Developer
9 4 (4.94%) .NET Developer
9 4 (4.94%) Architect
9 4 (4.94%) C# Developer
9 4 (4.94%) PHP Developer
9 4 (4.94%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 8 (9.88%) HTML
2 6 (7.41%) .NET
3 5 (6.17%) AngularJS
3 5 (6.17%) CSS
3 5 (6.17%) Laravel
4 4 (4.94%) ASP.NET
4 4 (4.94%) Middleware
4 4 (4.94%) Node.js
4 4 (4.94%) Web Services
5 3 (3.70%) React
5 3 (3.70%) RESTful
6 2 (2.47%) ASP.NET MVC
6 2 (2.47%) HTML5
6 2 (2.47%) jQuery
6 2 (2.47%) Spring
6 2 (2.47%) Vue.js
7 1 (1.23%) DOM
7 1 (1.23%) Hibernate
7 1 (1.23%) Ruby on Rails
7 1 (1.23%) Symfony
Miscellaneous
1 17 (20.99%) Analytical Skills
2 12 (14.81%) Self-Motivation
3 11 (13.58%) Data Structures
4 9 (11.11%) Greenfield Project
5 5 (6.17%) Fintech
6 3 (3.70%) Algorithms
6 3 (3.70%) Social Network
7 2 (2.47%) Management Information System
7 2 (2.47%) Mobile App
7 2 (2.47%) Taxonomies
7 2 (2.47%) User Experience
8 1 (1.23%) BBC
8 1 (1.23%) Digital Media
8 1 (1.23%) Embedded Systems
8 1 (1.23%) Over-the-Top Content
8 1 (1.23%) Tandem
8 1 (1.23%) Video on Demand
8 1 (1.23%) Video\Live Streaming
8 1 (1.23%) Virtual Team
Operating Systems
1 3 (3.70%) Apple iOS
2 1 (1.23%) Android
Processes & Methodologies
1 38 (46.91%) Agile Software Development
2 18 (22.22%) Decision-Making
3 15 (18.52%) Data Modelling
4 14 (17.28%) Analytics
4 14 (17.28%) Problem-Solving
5 11 (13.58%) Data Analysis
6 10 (12.35%) BDD
6 10 (12.35%) Software Engineering
7 9 (11.11%) SDLC
7 9 (11.11%) Visualisation
8 8 (9.88%) Root Cause Analysis
9 7 (8.64%) Business Analysis
9 7 (8.64%) Product Management
9 7 (8.64%) Project Management
9 7 (8.64%) Scaled Agile Framework
9 7 (8.64%) Stakeholder Management
9 7 (8.64%) TDD
10 6 (7.41%) Artificial Intelligence
10 6 (7.41%) E-Commerce
10 6 (7.41%) Scrum
Programming Languages
1 16 (19.75%) JavaScript
1 16 (19.75%) SQL
2 13 (16.05%) Python
3 10 (12.35%) R
4 9 (11.11%) C#
5 8 (9.88%) HiveQL
6 7 (8.64%) PHP
7 6 (7.41%) Java
8 3 (3.70%) C
9 2 (2.47%) Apple Swift
9 2 (2.47%) Objective-C
9 2 (2.47%) Scala
9 2 (2.47%) TypeScript
10 1 (1.23%) C++
10 1 (1.23%) ES6
10 1 (1.23%) Ruby
10 1 (1.23%) Rust
Qualifications
1 10 (12.35%) Degree
2 2 (2.47%) Computer Science Degree
3 1 (1.23%) Master's Degree
3 1 (1.23%) Numerate Degree
3 1 (1.23%) PMI Certification
3 1 (1.23%) PMP
Quality Assurance & Compliance
1 8 (9.88%) QA
System Software
1 3 (3.70%) Docker
2 1 (1.23%) Firmware
Vendors
1 10 (12.35%) Tableau
2 8 (9.88%) Alteryx
2 8 (9.88%) WorldPay
3 3 (3.70%) Google
4 2 (2.47%) Apple
4 2 (2.47%) Informatica
4 2 (2.47%) MuleSoft
4 2 (2.47%) Oracle
4 2 (2.47%) Talend
5 1 (1.23%) Adobe
5 1 (1.23%) Databricks
5 1 (1.23%) Facebook
5 1 (1.23%) IBM
5 1 (1.23%) Salesforce.com
5 1 (1.23%) Zend