Period
to 16 April 2021

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 16 April 2021 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK > England
6 months to
16 Apr 2021
Same period 2020 Same period 2019
Rank 670 878 984
Rank change year-on-year +208 +106 +98
Permanent jobs citing Digital Economy 144 82 103
As % of all permanent jobs advertised in England 0.19% 0.079% 0.075%
As % of the General category 0.48% 0.20% 0.18%
Number of salaries quoted 19 39 73
10th Percentile £35,000 £32,500 £31,250
25th Percentile £36,250 £57,000 £47,500
Median annual salary (50th Percentile) £85,000 £60,607 £60,000
Median % change year-on-year +40.25% +1.01% +31.28%
75th Percentile £96,250 £75,421 £80,000
90th Percentile £105,000 £75,587 £92,500
UK median annual salary £50,000 £60,607 £60,000
% change year-on-year -17.50% +1.01% +26.32%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 29,741 41,884 56,052
As % of all permanent IT jobs advertised in England 39.80% 40.57% 40.69%
Number of salaries quoted 22,132 32,415 43,110
10th Percentile £32,500 £31,696 £31,000
25th Percentile £42,500 £41,250 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +7.84%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £97,500 £95,000 £91,250
UK median annual salary £58,500 £57,500 £55,000
% change year-on-year +1.74% +4.55% +10.00%

Digital Economy
Job Vacancy Trend in England

Job postings citing Digital Economy as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Economy in England

Digital Economy
Salary Trend in England

3-month moving average salary quoted in jobs citing Digital Economy in England.

Salary trend for Digital Economy in England

Digital Economy
Salary Histogram in England

Salary distribution for jobs citing Digital Economy in England over the 6 months to 16 April 2021.

Salary histogram for Digital Economy in England

Digital Economy
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the England region over the 6 months to 16 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +133 79 £100,000 +75.44% 1
Midlands +79 40 £46,250 - 3
West Midlands +45 40 £46,250 - 3
London +93 19 £60,000 -1.00% 3
North of England +12 3 £90,000 +21.62%
Yorkshire -9 2 £95,000 +56.75%
South West - 2 £57,500 - 1
North West +33 1 £85,000 +14.87%
Digital Economy
UK

For the 6 months to 16 April 2021, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Digital Economy.

1 130 (90.28%) Microsoft
2 125 (86.81%) GDPR
3 78 (54.17%) SLA
4 73 (50.69%) Windows
5 72 (50.00%) ITIL
6 57 (39.58%) Microsoft 365
7 52 (36.11%) Problem-Solving
8 46 (31.94%) Line Management
9 44 (30.56%) Windows 10
10 41 (28.47%) Citrix
11 38 (26.39%) Service Management
12 37 (25.69%) Games
13 36 (25.00%) Time Management
13 36 (25.00%) Firewall
14 33 (22.92%) Decision-Making
15 31 (21.53%) Escalation Management
15 31 (21.53%) ITIL Foundation Certificate
16 29 (20.14%) MS Exchange
17 25 (17.36%) Windows Server
18 24 (16.67%) Driving Licence
18 24 (16.67%) Continuous Improvement
19 22 (15.28%) Legal
19 22 (15.28%) Document Management
20 21 (14.58%) Quality Management
21 20 (13.89%) Azure
22 19 (13.19%) CRM
23 18 (12.50%) Problem Management
23 18 (12.50%) Coaching
24 16 (11.11%) Ticket Management
24 16 (11.11%) Mobile Device Management

Digital Economy
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (20.14%) MS Exchange
2 13 (9.03%) Exchange Server 2013
3 7 (4.86%) SharePoint
4 4 (2.78%) CMS
4 4 (2.78%) Umbraco
Applications
1 1 (0.69%) Marvel
1 1 (0.69%) Microsoft Office
1 1 (0.69%) Sketch
Business Applications
1 11 (7.64%) Dynamics CRM
1 11 (7.64%) Dynamics NAV
2 9 (6.25%) Magento
3 5 (3.47%) Payment Gateway
Cloud Services
1 57 (39.58%) Microsoft 365
2 20 (13.89%) Azure
3 10 (6.94%) AWS
4 9 (6.25%) Amazon S3
5 4 (2.78%) Dynamics 365
6 2 (1.39%) GCP
7 1 (0.69%) Lucidchart
7 1 (0.69%) npm
7 1 (0.69%) SaaS
Communications & Networking
1 36 (25.00%) Firewall
2 14 (9.72%) VPN
3 13 (9.03%) iSCSI
Database & Business Intelligence
1 9 (6.25%) Amazon Athena
1 9 (6.25%) Amazon QuickSight
1 9 (6.25%) Amazon Redshift
2 8 (5.56%) Data Warehouse
2 8 (5.56%) NoSQL
2 8 (5.56%) Snowflake Schema
3 7 (4.86%) MySQL
4 4 (2.78%) ZAP BI
5 1 (0.69%) SQL Server
Development Applications
1 6 (4.17%) Git (software)
2 2 (1.39%) Postman
3 1 (0.69%) Bitbucket
3 1 (0.69%) Selenium
3 1 (0.69%) SpecFlow
General
1 37 (25.69%) Games
2 22 (15.28%) Legal
3 7 (4.86%) Finance
4 3 (2.08%) Marketing
5 1 (0.69%) Back Office
5 1 (0.69%) Banking
Job Titles
1 66 (45.83%) Analyst
2 49 (34.03%) Service Analyst
2 49 (34.03%) Service Desk Analyst
3 25 (17.36%) Senior Analyst
4 24 (16.67%) Team Leader
5 21 (14.58%) Service Desk Team Leader
6 16 (11.11%) Infrastructure Analyst
6 16 (11.11%) Senior Service Desk Analyst
7 13 (9.03%) Developer
8 12 (8.33%) Infrastructure Support
8 12 (8.33%) IT Analyst
9 11 (7.64%) Infrastructure Support Analyst
9 11 (7.64%) Support Analyst
10 9 (6.25%) Senior Infrastructure Analyst
11 8 (5.56%) Data Engineer
12 7 (4.86%) Data Centre Manager
12 7 (4.86%) Data Manager
13 6 (4.17%) Principal Engineer
13 6 (4.17%) Technical Account Manager
13 6 (4.17%) Technical Manager
Libraries, Frameworks & Software Standards
1 9 (6.25%) .NET
2 5 (3.47%) CSS
2 5 (3.47%) HTML
3 4 (2.78%) .NET Framework
4 2 (1.39%) CodeIgniter
4 2 (1.39%) Laravel
4 2 (1.39%) Symfony
5 1 (0.69%) ASP.NET
5 1 (0.69%) ASP.NET MVC
5 1 (0.69%) ASP.NET MVC 3
5 1 (0.69%) jQuery
5 1 (0.69%) Kafka
5 1 (0.69%) KnockoutJS
5 1 (0.69%) Node.js
5 1 (0.69%) React
5 1 (0.69%) Redux
5 1 (0.69%) Web Services
Miscellaneous
1 24 (16.67%) Driving Licence
2 13 (9.03%) Enterprise Storage
3 10 (6.94%) Management Information System
4 8 (5.56%) Private Cloud
5 7 (4.86%) Data Centre
6 4 (2.78%) AS400
7 1 (0.69%) Analytical Skills
7 1 (0.69%) Cybercrime
7 1 (0.69%) IBM Mainframe
7 1 (0.69%) Mainframe
7 1 (0.69%) PMI
7 1 (0.69%) User Experience
Operating Systems
1 73 (50.69%) Windows
2 44 (30.56%) Windows 10
3 25 (17.36%) Windows Server
4 6 (4.17%) Apple iOS
5 5 (3.47%) Linux
Processes & Methodologies
1 72 (50.00%) ITIL
2 52 (36.11%) Problem-Solving
3 46 (31.94%) Line Management
4 38 (26.39%) Service Management
5 36 (25.00%) Time Management
6 33 (22.92%) Decision-Making
7 31 (21.53%) Escalation Management
8 24 (16.67%) Continuous Improvement
9 22 (15.28%) Document Management
10 21 (14.58%) Quality Management
11 19 (13.19%) CRM
12 18 (12.50%) Coaching
12 18 (12.50%) Problem Management
13 16 (11.11%) Mobile Device Management
13 16 (11.11%) Process Improvement
13 16 (11.11%) Ticket Management
14 13 (9.03%) Change Management
14 13 (9.03%) Server Management
15 11 (7.64%) Commercial Awareness
16 10 (6.94%) Business Development
Programming Languages
1 13 (9.03%) PowerShell
2 7 (4.86%) PHP
3 6 (4.17%) JavaScript
4 4 (2.78%) C#
5 1 (0.69%) Go
5 1 (0.69%) SQL
Qualifications
1 31 (21.53%) ITIL Foundation Certificate
2 7 (4.86%) ITIL Certification
3 2 (1.39%) Computer Science Degree
3 2 (1.39%) Degree
4 1 (0.69%) ISTQB
4 1 (0.69%) ISTQB Foundation Certification
4 1 (0.69%) PMI Certification
Quality Assurance & Compliance
1 125 (86.81%) GDPR
2 78 (54.17%) SLA
3 16 (11.11%) BS25999
4 14 (9.72%) ISO 9001
4 14 (9.72%) ISO/IEC 20000
4 14 (9.72%) ISO/IEC 27001
5 2 (1.39%) QA
6 1 (0.69%) PMO
System Software
1 13 (9.03%) BitLocker
1 13 (9.03%) Hyper-V
1 13 (9.03%) NFS
1 13 (9.03%) VMware Infrastructure
1 13 (9.03%) XenApp
1 13 (9.03%) XenDesktop
2 6 (4.17%) Active Directory
3 3 (2.08%) Docker
Systems Management
1 13 (9.03%) Backup Exec
2 2 (1.39%) Kubernetes
3 1 (0.69%) Grafana
3 1 (0.69%) Terraform
Vendors
1 130 (90.28%) Microsoft
2 41 (28.47%) Citrix
3 13 (9.03%) Sophos
3 13 (9.03%) Veeam
3 13 (9.03%) VMware
4 6 (4.17%) Cisco
4 6 (4.17%) Meraki
4 6 (4.17%) NetApp
4 6 (4.17%) ServiceNow
5 3 (2.08%) Marketo
6 1 (0.69%) IBM