Period
to 5 June 2020

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 5 June 2020 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
5 Jun 2020
Same period 2019 Same period 2018
Rank 790 1016 1127
Rank change year-on-year +226 +111 -77
Permanent jobs citing Digital Economy 77 89 79
As % of all permanent jobs advertised in the UK 0.089% 0.062% 0.046%
As % of the General category 0.22% 0.16% 0.11%
Number of salaries quoted 33 69 66
Median annual salary £60,607 £65,000 £51,250
Median salary % change year-on-year -6.76% +26.83% +2.50%
10th Percentile £31,500 £31,250 £33,709
90th Percentile £93,000 £88,000 £98,750
UK excluding London median annual salary £60,607 £53,000 £35,807
% change year-on-year +14.35% +48.02% -34.90%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 34,801 57,365 73,837
As % of all permanent IT jobs advertised in the UK 40.21% 40.14% 42.99%
Number of salaries quoted 26,338 43,078 57,034
Median annual salary £57,500 £55,000 £51,000
Median salary % change year-on-year +4.55% +7.84% +2.00%
10th Percentile £32,500 £30,750 £29,750
90th Percentile £96,250 £90,000 £85,000
UK excluding London median annual salary £48,000 £46,000 £45,000
% change year-on-year +4.35% +2.22% +5.88%

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

Salary distribution for jobs citing Digital Economy over the 6 months to 5 June 2020.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 5 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +206 73 £60,607 -6.76% 4
UK excluding London +224 48 £60,607 +14.35% 1
London +111 29 £60,607 -6.76% 3
Midlands +104 20 - - 1
West Midlands +98 20 - - 1
North of England +127 12 £73,999 +13.84%
South East +123 11 £57,000 +7.55%
North East - 5 £73,999 -
North West +78 4 £73,999 +13.84%
Wales - 4 - -
Yorkshire - 3 £60,607 -
East of England - 1 £72,500 -

For the 6 months to 5 June 2020, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 27 (35.06%) Agile Software Development
2 22 (28.57%) Microsoft
3 21 (27.27%) Digital Transformation Programme
4 20 (25.97%) GDPR
5 19 (24.68%) DevOps
5 19 (24.68%) Azure
6 17 (22.08%) Internet
6 17 (22.08%) Finance
7 16 (20.78%) Change Management
7 16 (20.78%) Collaborative Working
7 16 (20.78%) Public Cloud
8 15 (19.48%) Coaching
8 15 (19.48%) Service Delivery
9 14 (18.18%) Linux
9 14 (18.18%) Analytics
10 13 (16.88%) HTML
11 12 (15.58%) Telecoms
11 12 (15.58%) Artificial Intelligence
11 12 (15.58%) Business Transformation
12 11 (14.29%) Data Governance
12 11 (14.29%) Data Protection Act
12 11 (14.29%) Data Protection
12 11 (14.29%) Git (software)
12 11 (14.29%) PHP
12 11 (14.29%) MySQL
13 10 (12.99%) Scrum
13 10 (12.99%) AWS
13 10 (12.99%) Data Management
13 10 (12.99%) Business Analysis
13 10 (12.99%) Robotics

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.60%) SharePoint
Applications
1 2 (2.60%) Microsoft Office
2 1 (1.30%) Microsoft Excel
2 1 (1.30%) Microsoft PowerPoint
Business Applications
1 9 (11.69%) Dynamics NAV
2 5 (6.49%) Dynamics CRM
2 5 (6.49%) Magento
2 5 (6.49%) Payment Gateway
Cloud Services
1 19 (24.68%) Azure
2 10 (12.99%) AWS
2 10 (12.99%) G Suite
2 10 (12.99%) GCP
2 10 (12.99%) Office 365
3 6 (7.79%) IaaS
3 6 (7.79%) PaaS
4 2 (2.60%) SaaS
5 1 (1.30%) Google Analytics
Communications & Networking
1 17 (22.08%) Internet
2 4 (5.19%) Firewall
2 4 (5.19%) Network Security
3 3 (3.90%) Broadband
Database & Business Intelligence
1 11 (14.29%) MySQL
2 6 (7.79%) SQL Server
3 2 (2.60%) GIS
4 1 (1.30%) ZAP BI
Development Applications
1 11 (14.29%) Git (software)
2 8 (10.39%) Jenkins
General
1 17 (22.08%) Finance
2 12 (15.58%) Telecoms
3 8 (10.39%) Legal
4 7 (9.09%) Retail
5 4 (5.19%) Banking
5 4 (5.19%) Private Banking
5 4 (5.19%) Wholesale Banking
6 3 (3.90%) Marketing
7 1 (1.30%) Games
Job Titles
1 12 (15.58%) Developer
1 12 (15.58%) Governance Manager
2 11 (14.29%) Data Governance Analyst
2 11 (14.29%) Data Governance Manager
2 11 (14.29%) Data Manager
3 10 (12.99%) Cloud Consultant
3 10 (12.99%) Consultant
4 8 (10.39%) DevOps Engineer
5 5 (6.49%) Magento Developer
5 5 (6.49%) Senior Manager
5 5 (6.49%) Transformation Consultant
6 4 (5.19%) Full Stack Developer
6 4 (5.19%) Operations Engineer
6 4 (5.19%) Security Engineer
7 3 (3.90%) Head of Business Systems
7 3 (3.90%) Head of Development
7 3 (3.90%) Head of Support
7 3 (3.90%) Systems Support
7 3 (3.90%) Tester
8 2 (2.60%) Junior
Libraries, Frameworks & Software Standards
1 13 (16.88%) HTML
2 8 (10.39%) .NET
3 7 (9.09%) CSS
4 6 (7.79%) LAMP
4 6 (7.79%) YAML
5 2 (2.60%) jQuery
6 1 (1.30%) .NET Framework
Miscellaneous
1 16 (20.78%) Public Cloud
2 11 (14.29%) Data Protection Act
3 10 (12.99%) Industry 4.0
3 10 (12.99%) Robotics
4 6 (7.79%) Data Structures
4 6 (7.79%) Linux Command Line
5 4 (5.19%) Data Centre
5 4 (5.19%) Management Information System
6 2 (2.60%) Fibre Optics
7 1 (1.30%) Analytical Skills
7 1 (1.30%) Digital Media
Operating Systems
1 14 (18.18%) Linux
2 6 (7.79%) Windows
2 6 (7.79%) Windows Server
3 1 (1.30%) Unix
Processes & Methodologies
1 27 (35.06%) Agile Software Development
2 21 (27.27%) Digital Transformation Programme
3 19 (24.68%) DevOps
4 16 (20.78%) Change Management
4 16 (20.78%) Collaborative Working
5 15 (19.48%) Coaching
5 15 (19.48%) Service Delivery
6 14 (18.18%) Analytics
7 12 (15.58%) Artificial Intelligence
7 12 (15.58%) Business Transformation
8 11 (14.29%) Data Governance
8 11 (14.29%) Data Protection
9 10 (12.99%) Business Analysis
9 10 (12.99%) Cloud Operations
9 10 (12.99%) Data Management
9 10 (12.99%) Data Science
9 10 (12.99%) Scrum
10 9 (11.69%) ERP
10 9 (11.69%) Release Management
11 8 (10.39%) Project Management
Programming Languages
1 11 (14.29%) PHP
2 6 (7.79%) Java
2 6 (7.79%) PowerShell
2 6 (7.79%) SQL
3 5 (6.49%) JavaScript
4 4 (5.19%) Ruby
5 2 (2.60%) Python
6 1 (1.30%) Apex Code
Qualifications
1 2 (2.60%) Degree
1 2 (2.60%) MBA
2 1 (1.30%) CISA
2 1 (1.30%) CISM
2 1 (1.30%) CISSP
2 1 (1.30%) CRISC
Quality Assurance & Compliance
1 20 (25.97%) GDPR
2 5 (6.49%) Data Quality
3 1 (1.30%) ISO/IEC 27001
System Software
1 6 (7.79%) VMware Infrastructure
1 6 (7.79%) vSphere
2 2 (2.60%) Docker
Systems Management
1 4 (5.19%) FortiGate
2 2 (2.60%) Ansible
2 2 (2.60%) Terraform
Vendors
1 22 (28.57%) Microsoft
2 6 (7.79%) VMware
3 4 (5.19%) CheckPoint
3 4 (5.19%) Cisco
3 4 (5.19%) F5
4 3 (3.90%) Salesforce.com
5 2 (2.60%) BT
5 2 (2.60%) Cognizant
5 2 (2.60%) Mapinfo
5 2 (2.60%) Openreach
6 1 (1.30%) Google
6 1 (1.30%) Tableau