Period
to 26 November 2020

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 26 November 2020 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
26 Nov 2020
Same period 2019 Same period 2018
Rank 631 1022 1099
Rank change year-on-year +391 +77 -39
Permanent jobs citing Digital Economy 73 46 71
As % of all permanent jobs advertised in the UK 0.13% 0.034% 0.044%
As % of the General category 0.36% 0.086% 0.10%
Number of salaries quoted 28 23 52
Median annual salary £80,000 £67,500 £62,500
Median salary % change year-on-year +18.52% +8.00% +7.76%
10th Percentile £44,125 £45,000 £42,625
90th Percentile £91,625 £81,250 £97,500
UK excluding London median annual salary £55,000 £60,000 £82,500
% change year-on-year -8.33% -27.27% +106.25%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 20,500 53,697 68,071
As % of all permanent IT jobs advertised in the UK 37.32% 39.55% 42.27%
Number of salaries quoted 16,449 40,550 52,459
Median annual salary £60,000 £55,000 £53,000
Median salary % change year-on-year +9.09% +3.77% +6.00%
10th Percentile £33,000 £31,250 £30,000
90th Percentile £97,500 £93,750 £87,500
UK excluding London median annual salary £48,750 £47,500 £45,000
% change year-on-year +2.63% +5.56% -

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

Salary distribution for jobs citing Digital Economy over the 6 months to 26 November 2020.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 26 November 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +382 73 £80,000 +16.36% 9
UK excluding London +314 54 £55,000 -8.33% 5
South East +216 27 £80,000 +45.45% 2
Midlands +144 24 £55,000 +40.61% 2
West Midlands +115 23 £55,000 +40.61% 2
London +266 19 £87,500 +25.00% 4
North of England +124 3 £82,500 +10.00% 1
North West +115 2 £85,000 +13.33% 1
Work from Home -7 2 £55,000 -20.00%
Yorkshire +88 1 £80,000 -
East Midlands - 1 £80,000 -

For the 6 months to 26 November 2020, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 46 (63.01%) GDPR
2 45 (61.64%) Microsoft
3 27 (36.99%) ITIL
4 25 (34.25%) Windows
5 22 (30.14%) SLA
6 20 (27.40%) Line Management
7 17 (23.29%) Office 365
7 17 (23.29%) Problem-Solving
8 16 (21.92%) .NET
9 15 (20.55%) Windows 10
10 14 (19.18%) Finance
10 14 (19.18%) Games
10 14 (19.18%) AWS
11 13 (17.81%) Service Management
11 13 (17.81%) CRM
11 13 (17.81%) ITIL Foundation Certificate
11 13 (17.81%) Escalation Management
12 12 (16.44%) Agile Software Development
13 11 (15.07%) Azure
13 11 (15.07%) Time Management
13 11 (15.07%) Decision-Making
13 11 (15.07%) DevOps
14 10 (13.70%) Driving Licence
14 10 (13.70%) Legal
14 10 (13.70%) Citrix
14 10 (13.70%) Dynamics NAV
15 9 (12.33%) Dynamics CRM
15 9 (12.33%) .NET Framework
15 9 (12.33%) Document Management
15 9 (12.33%) Git (software)

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (10.96%) MS Exchange
2 4 (5.48%) CMS
2 4 (5.48%) Umbraco
3 3 (4.11%) SharePoint
4 1 (1.37%) Exchange Server 2013
4 1 (1.37%) Red Hat Fuse
Applications
1 3 (4.11%) Microsoft Office
Business Applications
1 10 (13.70%) Dynamics NAV
2 9 (12.33%) Dynamics CRM
3 4 (5.48%) Magento
Cloud Services
1 17 (23.29%) Office 365
2 14 (19.18%) AWS
3 11 (15.07%) Azure
4 9 (12.33%) GCP
5 7 (9.59%) npm
6 6 (8.22%) Amazon S3
6 6 (8.22%) Dynamics 365
7 2 (2.74%) IaaS
7 2 (2.74%) PaaS
8 1 (1.37%) Power Platform
Communications & Networking
1 9 (12.33%) Firewall
2 2 (2.74%) VPN
3 1 (1.37%) Internet
3 1 (1.37%) iSCSI
Database & Business Intelligence
1 6 (8.22%) Amazon Athena
1 6 (8.22%) Amazon QuickSight
1 6 (8.22%) Amazon Redshift
1 6 (8.22%) Data Warehouse
1 6 (8.22%) NoSQL
1 6 (8.22%) Snowflake Schema
1 6 (8.22%) SQL Server
2 2 (2.74%) MySQL
3 1 (1.37%) Big Data
3 1 (1.37%) Power BI
3 1 (1.37%) Qlik Sense
3 1 (1.37%) QlikView
Development Applications
1 9 (12.33%) Git (software)
2 4 (5.48%) Selenium
2 4 (5.48%) SpecFlow
3 2 (2.74%) Jenkins
4 1 (1.37%) Bitbucket
General
1 14 (19.18%) Finance
1 14 (19.18%) Games
2 10 (13.70%) Legal
3 8 (10.96%) Banking
3 8 (10.96%) Private Banking
3 8 (10.96%) Retail
3 8 (10.96%) Wholesale Banking
4 4 (5.48%) Back Office
5 1 (1.37%) Telecoms
Job Titles
1 22 (30.14%) Analyst
2 12 (16.44%) Service Analyst
2 12 (16.44%) Service Desk Analyst
3 11 (15.07%) Developer
4 8 (10.96%) Service Desk Team Leader
4 8 (10.96%) Team Leader
5 7 (9.59%) Senior Analyst
5 7 (9.59%) Senior Service Desk Analyst
6 6 (8.22%) Data Engineer
6 6 (8.22%) Full Stack Developer
6 6 (8.22%) React Developer
7 5 (6.85%) .NET Developer
8 4 (5.48%) Data Centre Manager
8 4 (5.48%) Data Manager
8 4 (5.48%) Desktop Support
8 4 (5.48%) Principal Engineer
8 4 (5.48%) Support Analyst
8 4 (5.48%) Test Analyst
9 3 (4.11%) Senior Developer
9 3 (4.11%) Technical Leader
Libraries, Frameworks & Software Standards
1 16 (21.92%) .NET
2 9 (12.33%) .NET Framework
3 8 (10.96%) Node.js
4 7 (9.59%) React
4 7 (9.59%) Redux
5 5 (6.85%) HTML
6 4 (5.48%) ASP.NET
6 4 (5.48%) ASP.NET MVC
6 4 (5.48%) ASP.NET MVC 3
6 4 (5.48%) jQuery
6 4 (5.48%) KnockoutJS
6 4 (5.48%) Web Services
7 3 (4.11%) CSS
8 2 (2.74%) LAMP
8 2 (2.74%) Middleware
8 2 (2.74%) YAML
9 1 (1.37%) AngularJS
9 1 (1.37%) D3.js
Miscellaneous
1 10 (13.70%) Driving Licence
2 7 (9.59%) Cybercrime
3 6 (8.22%) Management Information System
4 4 (5.48%) AS400
4 4 (5.48%) Data Centre
4 4 (5.48%) IBM Mainframe
4 4 (5.48%) Mainframe
4 4 (5.48%) Private Cloud
5 2 (2.74%) Linux Command Line
5 2 (2.74%) Public Cloud
6 1 (1.37%) Analytical Skills
6 1 (1.37%) Enterprise Storage
6 1 (1.37%) User Experience
Operating Systems
1 25 (34.25%) Windows
2 15 (20.55%) Windows 10
3 4 (5.48%) Apple iOS
4 3 (4.11%) Windows Server
5 2 (2.74%) Linux
6 1 (1.37%) Unix
Processes & Methodologies
1 27 (36.99%) ITIL
2 20 (27.40%) Line Management
3 17 (23.29%) Problem-Solving
4 13 (17.81%) CRM
4 13 (17.81%) Escalation Management
4 13 (17.81%) Service Management
5 12 (16.44%) Agile Software Development
6 11 (15.07%) Decision-Making
6 11 (15.07%) DevOps
6 11 (15.07%) Time Management
7 9 (12.33%) Continuous Improvement
7 9 (12.33%) Document Management
7 9 (12.33%) Ticket Management
7 9 (12.33%) User Stories
8 8 (10.96%) Cyber Resilience
8 8 (10.96%) Cybersecurity
8 8 (10.96%) Quality Management
8 8 (10.96%) Test Automation
9 7 (9.59%) Data Modelling
9 7 (9.59%) Mobile Device Management
Programming Languages
1 9 (12.33%) JavaScript
1 9 (12.33%) SQL
2 4 (5.48%) C#
3 3 (4.11%) Java
3 3 (4.11%) PowerShell
4 2 (2.74%) PHP
Qualifications
1 13 (17.81%) ITIL Foundation Certificate
2 5 (6.85%) Computer Science Degree
2 5 (6.85%) Degree
3 4 (5.48%) ISTQB
3 4 (5.48%) ISTQB Foundation Certification
3 4 (5.48%) ITIL Certification
Quality Assurance & Compliance
1 46 (63.01%) GDPR
2 22 (30.14%) SLA
3 5 (6.85%) ISO/IEC 27001
4 4 (5.48%) BS25999
4 4 (5.48%) ISO 9001
4 4 (5.48%) ISO/IEC 20000
4 4 (5.48%) QA
5 1 (1.37%) NIST
System Software
1 6 (8.22%) Docker
2 3 (4.11%) VMware Infrastructure
3 2 (2.74%) vSphere
4 1 (1.37%) BitLocker
4 1 (1.37%) Hyper-V
4 1 (1.37%) NFS
4 1 (1.37%) XenApp
4 1 (1.37%) XenDesktop
Systems Management
1 7 (9.59%) Kubernetes
2 1 (1.37%) Backup Exec
2 1 (1.37%) Grafana
2 1 (1.37%) Terraform
Vendors
1 45 (61.64%) Microsoft
2 10 (13.70%) Citrix
3 5 (6.85%) IBM
4 4 (5.48%) Meraki
4 4 (5.48%) ServiceNow
5 3 (4.11%) VMware
6 1 (1.37%) Red Hat
6 1 (1.37%) Sophos
6 1 (1.37%) Veeam