Period
to 19 September 2020

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 19 September 2020 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
19 Sep 2020
Same period 2019 Same period 2018
Rank 647 1033 1131
Rank change year-on-year +386 +98 -68
Permanent jobs citing Digital Economy 58 51 50
As % of all permanent jobs advertised in the UK 0.12% 0.036% 0.030%
As % of the General category 0.30% 0.091% 0.069%
Number of salaries quoted 25 44 50
Median annual salary £87,500 £65,000 £60,000
Median salary % change year-on-year +34.62% +8.33% +14.29%
10th Percentile £31,250 £45,625 £33,957
90th Percentile £95,000 £83,875 £94,000
UK excluding London median annual salary £52,500 £53,000 £35,691
% change year-on-year -0.94% +48.50% +1.97%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 19,293 55,975 72,176
As % of all permanent IT jobs advertised in the UK 38.74% 39.60% 43.10%
Number of salaries quoted 15,045 41,929 55,182
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +5.00%
10th Percentile £33,750 £31,000 £29,500
90th Percentile £100,000 £92,500 £87,500
UK excluding London median annual salary £50,000 £46,500 £45,000
% change year-on-year +7.53% +3.33% +3.45%

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

Salary distribution for jobs citing Digital Economy over the 6 months to 19 September 2020.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 19 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +383 58 £87,500 +34.62% 12
UK excluding London +349 37 £52,500 -0.94% 6
Midlands +171 31 £52,500 +37.40% 4
West Midlands +135 31 £52,500 +37.40% 4
London +261 21 £87,500 +27.27% 6
South East +222 4 £45,000 -15.09% 2
North of England +170 1 - -
North West +121 1 - -
Work from Home +58 1 - - 3
East of England - 1 £72,500 -

For the 6 months to 19 September 2020, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 31 (53.45%) Microsoft
2 30 (51.72%) GDPR
3 25 (43.10%) Finance
4 23 (39.66%) DevOps
5 15 (25.86%) Azure
6 14 (24.14%) Git (software)
6 14 (24.14%) Retail
6 14 (24.14%) Dynamics NAV
6 14 (24.14%) HTML
6 14 (24.14%) .NET
7 13 (22.41%) Linux
8 12 (20.69%) MySQL
8 12 (20.69%) PHP
8 12 (20.69%) Wholesale Banking
8 12 (20.69%) Private Banking
8 12 (20.69%) Banking
8 12 (20.69%) Cybersecurity
8 12 (20.69%) Cyber Resilience
9 11 (18.97%) Release Management
9 11 (18.97%) Test Automation
9 11 (18.97%) CRM
10 10 (17.24%) ERP
10 10 (17.24%) Windows
10 10 (17.24%) ITIL
10 10 (17.24%) Agile Software Development
10 10 (17.24%) Collaborative Working
11 9 (15.52%) Problem-Solving
11 9 (15.52%) Dynamics CRM
11 9 (15.52%) SQL Server
12 8 (13.79%) SQL

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.17%) SharePoint
2 2 (3.45%) CMS
2 2 (3.45%) Umbraco
Applications
1 5 (8.62%) Microsoft Office
2 1 (1.72%) Microsoft Excel
2 1 (1.72%) Microsoft PowerPoint
Business Applications
1 14 (24.14%) Dynamics NAV
2 9 (15.52%) Dynamics CRM
3 7 (12.07%) Magento
4 5 (8.62%) Payment Gateway
Cloud Services
1 15 (25.86%) Azure
2 7 (12.07%) IaaS
2 7 (12.07%) PaaS
3 3 (5.17%) AWS
3 3 (5.17%) GCP
3 3 (5.17%) Office 365
4 2 (3.45%) Dynamics 365
4 2 (3.45%) npm
5 1 (1.72%) Google Analytics
5 1 (1.72%) SaaS
Communications & Networking
1 6 (10.34%) Internet
2 1 (1.72%) Broadband
Database & Business Intelligence
1 12 (20.69%) MySQL
2 9 (15.52%) SQL Server
3 2 (3.45%) GIS
4 1 (1.72%) Big Data
4 1 (1.72%) ZAP BI
Development Applications
1 14 (24.14%) Git (software)
2 7 (12.07%) Jenkins
3 2 (3.45%) Selenium
3 2 (3.45%) SpecFlow
General
1 25 (43.10%) Finance
2 14 (24.14%) Retail
3 12 (20.69%) Banking
3 12 (20.69%) Private Banking
3 12 (20.69%) Wholesale Banking
4 7 (12.07%) Telecoms
5 3 (5.17%) Legal
6 2 (3.45%) Back Office
6 2 (3.45%) Games
Job Titles
1 11 (18.97%) Developer
2 7 (12.07%) DevOps Engineer
3 5 (8.62%) Analyst
3 5 (8.62%) Magento Developer
4 4 (6.90%) Head of Business Systems
4 4 (6.90%) Head of Development
4 4 (6.90%) Head of Support
4 4 (6.90%) Systems Support
4 4 (6.90%) Tester
5 3 (5.17%) Desktop Analyst
5 3 (5.17%) Desktop Support
5 3 (5.17%) Desktop Support Analyst
5 3 (5.17%) Support Analyst
6 2 (3.45%) Applications Developer
6 2 (3.45%) Applications Support
6 2 (3.45%) Coordinator
6 2 (3.45%) Delivery Manager
6 2 (3.45%) Fibre Planner
6 2 (3.45%) React Developer
6 2 (3.45%) Test Analyst
Libraries, Frameworks & Software Standards
1 14 (24.14%) .NET
1 14 (24.14%) HTML
2 7 (12.07%) CSS
2 7 (12.07%) LAMP
2 7 (12.07%) YAML
3 3 (5.17%) .NET Framework
3 3 (5.17%) jQuery
4 2 (3.45%) ASP.NET
4 2 (3.45%) ASP.NET MVC
4 2 (3.45%) ASP.NET MVC 3
4 2 (3.45%) KnockoutJS
4 2 (3.45%) Node.js
4 2 (3.45%) React
4 2 (3.45%) Redux
4 2 (3.45%) Web Services
Miscellaneous
1 7 (12.07%) Linux Command Line
1 7 (12.07%) Public Cloud
2 5 (8.62%) Management Information System
3 2 (3.45%) Analytical Skills
3 2 (3.45%) AS400
3 2 (3.45%) Cybercrime
3 2 (3.45%) Fibre Optics
3 2 (3.45%) IBM Mainframe
3 2 (3.45%) Mainframe
4 1 (1.72%) Digital Media
Operating Systems
1 13 (22.41%) Linux
2 10 (17.24%) Windows
3 7 (12.07%) Windows Server
4 1 (1.72%) Unix
Processes & Methodologies
1 23 (39.66%) DevOps
2 12 (20.69%) Cyber Resilience
2 12 (20.69%) Cybersecurity
3 11 (18.97%) CRM
3 11 (18.97%) Release Management
3 11 (18.97%) Test Automation
4 10 (17.24%) Agile Software Development
4 10 (17.24%) Collaborative Working
4 10 (17.24%) ERP
4 10 (17.24%) ITIL
5 9 (15.52%) Problem-Solving
6 8 (13.79%) Deployment Automation
6 8 (13.79%) E-Commerce
7 7 (12.07%) Data Privacy
7 7 (12.07%) Enterprise Architecture
7 7 (12.07%) OWASP
8 6 (10.34%) Innovative Thinking
8 6 (10.34%) Line Management
8 6 (10.34%) Process Improvement
8 6 (10.34%) User Stories
Programming Languages
1 12 (20.69%) PHP
2 8 (13.79%) SQL
3 7 (12.07%) Java
3 7 (12.07%) JavaScript
3 7 (12.07%) PowerShell
4 2 (3.45%) C#
5 1 (1.72%) Apex Code
Qualifications
1 2 (3.45%) Computer Science Degree
1 2 (3.45%) Degree
1 2 (3.45%) ISTQB
1 2 (3.45%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 30 (51.72%) GDPR
2 2 (3.45%) QA
3 1 (1.72%) ISO/IEC 27001
3 1 (1.72%) NIST
System Software
1 7 (12.07%) VMware Infrastructure
1 7 (12.07%) vSphere
2 1 (1.72%) Docker
Systems Management
1 1 (1.72%) Kubernetes
Vendors
1 31 (53.45%) Microsoft
2 7 (12.07%) VMware
3 3 (5.17%) Salesforce.com
4 2 (3.45%) IBM
4 2 (3.45%) Mapinfo
5 1 (1.72%) Google
5 1 (1.72%) Tableau