Period
to 20 January 2019

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 20 January 2019 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
20 Jan 2019
Same period 2018 Same period 2017
Rank 1023 1047 1018
Rank change year-on-year +24 -29 -93
Permanent jobs citing Digital Economy 95 133 177
As % of all permanent IT jobs advertised in the UK 0.064% 0.077% 0.100%
As % of the General category 0.16% 0.18% 0.24%
Number of salaries quoted 61 63 99
UK median annual salary £65,000 £60,000 £50,000
Median salary % change year-on-year +8.33% +20.00% -13.04%
10th Percentile £43,750 £35,000 £32,500
90th Percentile £97,500 £87,500 £88,000
UK excluding London median annual salary £83,750 £35,000 £50,000
% change year-on-year +139.29% -30.00% +11.11%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 58,484 73,941 74,931
As % of all permanent IT jobs advertised in the UK 39.10% 42.71% 42.32%
Number of salaries quoted 44,682 56,043 60,581
UK median annual salary £55,000 £52,000 £50,000
Median salary % change year-on-year +5.77% +4.00% -
10th Percentile £30,500 £30,000 £28,750
90th Percentile £90,000 £85,000 £85,000
UK excluding London median annual salary £45,000 £45,000 £44,500
% change year-on-year - +1.12% +3.00%

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

The salary distribution of IT jobs citing Digital Economy over the 6 months to 20 January 2019.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 20 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +37 95 £65,000 +8.33% 14
London +93 85 £60,000 -7.69% 11
UK excluding London -10 10 £83,750 +139.29% 3
South East -31 5 £85,000 +142.86% 1
East of England +33 3 £82,500 +83.33%
West Midlands - 2 £97,500 - 1
Midlands - 2 £97,500 - 1

For the 6 months to 20 January 2019, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 55 (57.89%) Marketing
2 43 (45.26%) Agile Software Development
3 22 (23.16%) JavaScript
4 21 (22.11%) Analytical Skills
5 19 (20.00%) SQL
5 19 (20.00%) Decision-Making
6 18 (18.95%) Data Modelling
7 17 (17.89%) Python
7 17 (17.89%) Finance
8 16 (16.84%) Problem-Solving
9 15 (15.79%) Data Structures
9 15 (15.79%) Analytics
10 14 (14.74%) Visualisation
11 13 (13.68%) Tableau
11 13 (13.68%) Power BI
12 12 (12.63%) Self-Motivation
12 12 (12.63%) R
13 11 (11.58%) HiveQL
13 11 (11.58%) Root Cause Analysis
13 11 (11.58%) Alteryx
13 11 (11.58%) SPSS
13 11 (11.58%) Data Mining
13 11 (11.58%) SAS
13 11 (11.58%) WebFOCUS
13 11 (11.58%) WorldPay
14 10 (10.53%) Greenfield Project
14 10 (10.53%) Software Engineering
14 10 (10.53%) HTML
14 10 (10.53%) PHP
14 10 (10.53%) User Stories

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (11.58%) SAS
2 3 (3.16%) Confluence
3 2 (2.11%) WordPress
4 1 (1.05%) Apache Spark
4 1 (1.05%) SharePoint
Applications
1 11 (11.58%) SPSS
2 3 (3.16%) InVision
3 2 (2.11%) Photoshop
4 1 (1.05%) Adobe Illustrator
Cloud Services
1 5 (5.26%) Amazon AWS
1 5 (5.26%) Microsoft Azure
2 4 (4.21%) SaaS
3 3 (3.16%) Adobe Creative Cloud
4 2 (2.11%) GitHub
5 1 (1.05%) Amazon EMR
5 1 (1.05%) G Suite
5 1 (1.05%) Google Analytics
5 1 (1.05%) Slack
5 1 (1.05%) Yammer
Communications & Networking
1 1 (1.05%) Internet
Database & Business Intelligence
1 13 (13.68%) Power BI
2 11 (11.58%) Data Mining
2 11 (11.58%) WebFOCUS
3 4 (4.21%) MySQL
3 4 (4.21%) NoSQL
4 3 (3.16%) MongoDB
4 3 (3.16%) SQL Server
5 2 (2.11%) Azure SQL Database
5 2 (2.11%) BusinessObjects
5 2 (2.11%) Cosmos DB
5 2 (2.11%) Data Lake
5 2 (2.11%) Data Warehouse
5 2 (2.11%) Hadoop
5 2 (2.11%) QlikView
5 2 (2.11%) RDBMS
5 2 (2.11%) Relational Database
5 2 (2.11%) SQL Server Integration Services
5 2 (2.11%) SQL Server Reporting Services
6 1 (1.05%) Big Data
6 1 (1.05%) Pentaho
Development Applications
1 4 (4.21%) Selenium
2 3 (3.16%) Axure RP
2 3 (3.16%) Babel
2 3 (3.16%) Grunt
2 3 (3.16%) gulp
2 3 (3.16%) JIRA
2 3 (3.16%) Visual Studio
2 3 (3.16%) webpack
3 2 (2.11%) Jenkins
4 1 (1.05%) Jasmine
4 1 (1.05%) Karma Test Runner
4 1 (1.05%) Mocha
4 1 (1.05%) PhantomJS
General
1 55 (57.89%) Marketing
2 17 (17.89%) Finance
3 4 (4.21%) Games
3 4 (4.21%) Legal
3 4 (4.21%) Retail
3 4 (4.21%) Telecoms
4 3 (3.16%) Advertising
4 3 (3.16%) Back Office
5 1 (1.05%) Banking
5 1 (1.05%) Investment Banking
Job Titles
1 22 (23.16%) Developer
2 20 (21.05%) Analyst
3 18 (18.95%) Business Analyst
4 13 (13.68%) Data Analyst
4 13 (13.68%) Data Business Analyst
5 12 (12.63%) Senior Analyst
5 12 (12.63%) Senior Business Analyst
6 11 (11.58%) Author
6 11 (11.58%) Revenue Assurance Analyst
6 11 (11.58%) Senior Developer
6 11 (11.58%) Technical Author
7 5 (5.26%) Lead Developer
7 5 (5.26%) PHP Developer
7 5 (5.26%) Product Manager
7 5 (5.26%) Project Manager
7 5 (5.26%) Senior PHP Developer
8 4 (4.21%) .NET Developer
8 4 (4.21%) Agile Business Analyst
8 4 (4.21%) Architect
9 3 (3.16%) Senior UI Designer
Libraries, Frameworks & Software Standards
1 10 (10.53%) HTML
2 8 (8.42%) CSS
3 7 (7.37%) RESTful
4 5 (5.26%) AngularJS
4 5 (5.26%) Laravel
5 4 (4.21%) .NET
5 4 (4.21%) Middleware
5 4 (4.21%) Node.js
5 4 (4.21%) React
6 3 (3.16%) ASP.NET
6 3 (3.16%) jQuery
6 3 (3.16%) Spring
6 3 (3.16%) Vue.js
6 3 (3.16%) Web Services
7 2 (2.11%) CSS3
7 2 (2.11%) Hibernate
7 2 (2.11%) Ruby on Rails
8 1 (1.05%) DOM
8 1 (1.05%) Kafka
8 1 (1.05%) RabbitMQ
Miscellaneous
1 21 (22.11%) Analytical Skills
2 15 (15.79%) Data Structures
3 12 (12.63%) Self-Motivation
4 10 (10.53%) Greenfield Project
5 6 (6.32%) User Experience
6 5 (5.26%) Fintech
7 4 (4.21%) Algorithms
8 3 (3.16%) Digital Media
8 3 (3.16%) Social Network
8 3 (3.16%) Taxonomies
9 2 (2.11%) Management Information System
10 1 (1.05%) BBC
10 1 (1.05%) Mobile App
10 1 (1.05%) Over-the-Top Content
10 1 (1.05%) Tandem
10 1 (1.05%) Video on Demand
10 1 (1.05%) Video\Live Streaming
10 1 (1.05%) Virtual Team
Operating Systems
1 4 (4.21%) Apple iOS
2 2 (2.11%) Android
3 1 (1.05%) Linux
Processes & Methodologies
1 43 (45.26%) Agile Software Development
2 19 (20.00%) Decision-Making
3 18 (18.95%) Data Modelling
4 16 (16.84%) Problem-Solving
5 15 (15.79%) Analytics
6 14 (14.74%) Visualisation
7 11 (11.58%) Root Cause Analysis
8 10 (10.53%) Software Engineering
8 10 (10.53%) User Stories
9 9 (9.47%) BDD
9 9 (9.47%) Data Analysis
10 8 (8.42%) Artificial Intelligence
10 8 (8.42%) Business Analysis
10 8 (8.42%) Project Management
10 8 (8.42%) Scrum
10 8 (8.42%) SDLC
11 7 (7.37%) Product Management
11 7 (7.37%) Stakeholder Management
11 7 (7.37%) TDD
11 7 (7.37%) Wireframes
Programming Languages
1 22 (23.16%) JavaScript
2 19 (20.00%) SQL
3 17 (17.89%) Python
4 12 (12.63%) R
5 11 (11.58%) HiveQL
6 10 (10.53%) PHP
7 7 (7.37%) C#
7 7 (7.37%) Java
8 3 (3.16%) Scala
9 2 (2.11%) Apple Swift
9 2 (2.11%) Objective-C
9 2 (2.11%) Ruby
10 1 (1.05%) C
10 1 (1.05%) ES6
10 1 (1.05%) TypeScript
Qualifications
1 9 (9.47%) Degree
2 2 (2.11%) Computer Science Degree
3 1 (1.05%) Master's Degree
3 1 (1.05%) MBA
3 1 (1.05%) Numerate Degree
3 1 (1.05%) PMI Certification
3 1 (1.05%) PMP
Quality Assurance & Compliance
1 8 (8.42%) QA
2 1 (1.05%) Data Quality
2 1 (1.05%) GDPR
System Software
1 6 (6.32%) Docker
Systems Management
1 2 (2.11%) Ansible
2 1 (1.05%) Kubernetes
2 1 (1.05%) Packer
2 1 (1.05%) Terraform
Vendors
1 13 (13.68%) Tableau
2 11 (11.58%) Alteryx
2 11 (11.58%) WorldPay
3 4 (4.21%) Adobe
4 3 (3.16%) Google
4 3 (3.16%) Informatica
4 3 (3.16%) Talend
5 2 (2.11%) Apple
5 2 (2.11%) IBM
5 2 (2.11%) MuleSoft
5 2 (2.11%) Oracle
5 2 (2.11%) Salesforce.com
6 1 (1.05%) Databricks
6 1 (1.05%) Pardot
6 1 (1.05%) Zend