Period
to 15 October 2018

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 15 October 2018 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 1089 1028 1073
Rank change year-on-year -61 +45 -331
Permanent jobs citing Digital Economy 56 152 158
As % of all permanent IT jobs advertised in the UK 0.034% 0.087% 0.083%
As % of the General category 0.083% 0.20% 0.19%
Number of salaries quoted 48 73 127
UK median annual salary £62,500 £55,000 £52,500
Median salary % change year-on-year +13.64% +4.76% +5.00%
10th Percentile £43,750 £35,000 £32,500
90th Percentile £110,750 £77,000 £93,500
UK excluding London median annual salary £55,000 £35,000 £45,000
% change year-on-year +57.14% -22.22% +9.09%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 67,433 76,532 82,076
As % of all permanent IT jobs advertised in the UK 40.97% 44.03% 43.10%
Number of salaries quoted 51,939 55,633 67,055
UK median annual salary £52,500 £51,500 £50,000
Median salary % change year-on-year +1.94% +3.00% -
10th Percentile £29,750 £29,000 £28,750
90th Percentile £87,500 £85,000 £83,750
UK excluding London median annual salary £45,000 £45,000 £45,000

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

The salary distribution of IT jobs citing Digital Economy over the 6 months to 15 October 2018.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 15 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -65 55 £62,500 +13.64% 11
London +45 50 £62,500 - 6
UK excluding London -83 6 £55,000 +57.14% 5
East of England +16 2 £68,750 +52.78% 2
South East -95 2 - -
Scotland -3 1 - -
Yorkshire - 1 £47,500 -
North of England - 1 £47,500 -

For the 6 months to 15 October 2018, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 40 (71.43%) Marketing
2 28 (50.00%) Agile Software Development
3 12 (21.43%) JavaScript
4 11 (19.64%) E-Commerce
4 11 (19.64%) Degree
5 10 (17.86%) Software Engineering
5 10 (17.86%) Analytical Skills
6 9 (16.07%) Analytics
6 9 (16.07%) Data Analysis
6 9 (16.07%) SQL
6 9 (16.07%) Finance
7 8 (14.29%) SDLC
7 8 (14.29%) Problem-Solving
8 7 (12.50%) Scaled Agile Framework
8 7 (12.50%) Wireframes
8 7 (12.50%) Greenfield Project
8 7 (12.50%) Product Management
8 7 (12.50%) BDD
8 7 (12.50%) Business Analysis
9 6 (10.71%) Google
9 6 (10.71%) QA
9 6 (10.71%) Stakeholder Management
9 6 (10.71%) Project Management
9 6 (10.71%) HTML
9 6 (10.71%) Data Modelling
9 6 (10.71%) Python
9 6 (10.71%) User Stories
9 6 (10.71%) Mentoring
9 6 (10.71%) Coaching
10 5 (8.93%) Continuous Delivery

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (7.14%) Confluence
2 2 (3.57%) CMS
2 2 (3.57%) Sitecore CMS
3 1 (1.79%) Apache Spark
3 1 (1.79%) nginx
3 1 (1.79%) SAS
3 1 (1.79%) SharePoint
Applications
1 3 (5.36%) Microsoft Excel
2 2 (3.57%) Photoshop
3 1 (1.79%) Adobe Illustrator
3 1 (1.79%) Microsoft Office
3 1 (1.79%) SPSS
Business Applications
1 1 (1.79%) Salesforce.com CRM
Cloud Services
1 4 (7.14%) SaaS
2 3 (5.36%) Amazon AWS
2 3 (5.36%) Google Analytics
3 2 (3.57%) GitHub
3 2 (3.57%) Microsoft Azure
4 1 (1.79%) Amazon EC2
4 1 (1.79%) Amazon EMR
4 1 (1.79%) Yammer
Communications & Networking
1 2 (3.57%) Internet
2 1 (1.79%) MQTT
Database & Business Intelligence
1 3 (5.36%) Data Mining
2 2 (3.57%) MySQL
2 2 (3.57%) SQL Server
3 1 (1.79%) Big Data
3 1 (1.79%) NoSQL
3 1 (1.79%) PostgreSQL
3 1 (1.79%) Power BI
3 1 (1.79%) WebFOCUS
Development Applications
1 3 (5.36%) Babel
1 3 (5.36%) Grunt
1 3 (5.36%) gulp
1 3 (5.36%) JIRA
1 3 (5.36%) webpack
2 2 (3.57%) Selenium
3 1 (1.79%) GitLab
3 1 (1.79%) PhantomJS
3 1 (1.79%) Visual Studio
General
1 40 (71.43%) Marketing
2 9 (16.07%) Finance
3 3 (5.36%) Retail
4 2 (3.57%) Advertising
4 2 (3.57%) Back Office
4 2 (3.57%) Legal
5 1 (1.79%) Games
5 1 (1.79%) Publishing
5 1 (1.79%) Telecoms
Job Titles
1 13 (23.21%) Developer
2 9 (16.07%) Analyst
3 8 (14.29%) Business Analyst
3 8 (14.29%) Product Manager
4 6 (10.71%) Project Manager
5 5 (8.93%) Agile Business Analyst
5 5 (8.93%) Senior Developer
6 3 (5.36%) Lead Developer
6 3 (5.36%) PHP Developer
6 3 (5.36%) Senior PHP Developer
7 2 (3.57%) .NET Developer
7 2 (3.57%) Analytics Manager
7 2 (3.57%) Business Manager
7 2 (3.57%) Data Analyst
7 2 (3.57%) E-Commerce Manager
7 2 (3.57%) Full Stack Developer
7 2 (3.57%) Lead PHP Developer
7 2 (3.57%) Ruby Developer
7 2 (3.57%) Senior Analyst
7 2 (3.57%) Senior Architect
Libraries, Frameworks & Software Standards
1 6 (10.71%) HTML
2 5 (8.93%) .NET
2 5 (8.93%) CSS
3 4 (7.14%) Laravel
4 3 (5.36%) AngularJS
4 3 (5.36%) jQuery
4 3 (5.36%) Node.js
4 3 (5.36%) Web Services
5 2 (3.57%) React
5 2 (3.57%) RESTful
5 2 (3.57%) Ruby on Rails
6 1 (1.79%) ASP.NET MVC
6 1 (1.79%) DOM
6 1 (1.79%) Flask
6 1 (1.79%) Framer.js
6 1 (1.79%) HTML5
6 1 (1.79%) Middleware
6 1 (1.79%) Smart Contracts
6 1 (1.79%) Symfony
6 1 (1.79%) Vue.js
Miscellaneous
1 10 (17.86%) Analytical Skills
2 7 (12.50%) Greenfield Project
3 5 (8.93%) Computer Science
3 5 (8.93%) Fintech
3 5 (8.93%) Self-Motivation
4 3 (5.36%) Data Structures
4 3 (5.36%) Social Network
5 2 (3.57%) Algorithms
5 2 (3.57%) Social Media
5 2 (3.57%) User Experience
5 2 (3.57%) Virtual Team
6 1 (1.79%) BBC
6 1 (1.79%) Embedded Systems
6 1 (1.79%) Internet of Things
6 1 (1.79%) Mobile App
6 1 (1.79%) Tandem
6 1 (1.79%) Video\Live Streaming
Operating Systems
1 2 (3.57%) Apple iOS
2 1 (1.79%) Android
2 1 (1.79%) Linux
Processes & Methodologies
1 28 (50.00%) Agile Software Development
2 11 (19.64%) E-Commerce
3 10 (17.86%) Software Engineering
4 9 (16.07%) Analytics
4 9 (16.07%) Data Analysis
5 8 (14.29%) Problem-Solving
5 8 (14.29%) SDLC
6 7 (12.50%) BDD
6 7 (12.50%) Business Analysis
6 7 (12.50%) Product Management
6 7 (12.50%) Scaled Agile Framework
6 7 (12.50%) Wireframes
7 6 (10.71%) Coaching
7 6 (10.71%) Data Modelling
7 6 (10.71%) Mentoring
7 6 (10.71%) Project Management
7 6 (10.71%) Stakeholder Management
7 6 (10.71%) User Stories
8 5 (8.93%) Continuous Delivery
8 5 (8.93%) Translating Business Requirements
Programming Languages
1 12 (21.43%) JavaScript
2 9 (16.07%) SQL
3 6 (10.71%) Python
4 4 (7.14%) C#
4 4 (7.14%) PHP
5 3 (5.36%) Java
5 3 (5.36%) R
6 2 (3.57%) C
6 2 (3.57%) Ruby
6 2 (3.57%) VBA
7 1 (1.79%) Apple Swift
7 1 (1.79%) C++
7 1 (1.79%) HiveQL
7 1 (1.79%) Objective-C
7 1 (1.79%) Rust
7 1 (1.79%) Scala
7 1 (1.79%) TypeScript
Qualifications
1 11 (19.64%) Degree
2 3 (5.36%) Computer Science Degree
3 1 (1.79%) Master's Degree
3 1 (1.79%) Numerate Degree
Quality Assurance & Compliance
1 6 (10.71%) QA
System Software
1 3 (5.36%) Docker
2 1 (1.79%) Firmware
Systems Management
1 1 (1.79%) Kubernetes
1 1 (1.79%) Opscode Chef
1 1 (1.79%) Puppet
Vendors
1 6 (10.71%) Google
2 2 (3.57%) Apple
2 2 (3.57%) Salesforce.com
2 2 (3.57%) Sitecore
3 1 (1.79%) Adobe
3 1 (1.79%) Alteryx
3 1 (1.79%) Databricks
3 1 (1.79%) Facebook
3 1 (1.79%) Microsoft
3 1 (1.79%) Tableau
3 1 (1.79%) WorldPay
3 1 (1.79%) Zend