Period
to 21 September 2021

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 21 September 2021 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
21 Sep 2021
Same period 2020 Same period 2019
Rank 884 647 1055
Rank change year-on-year -237 +408 +94
Permanent jobs citing Digital Economy 151 59 50
As % of all permanent jobs advertised in the UK 0.12% 0.12% 0.036%
As % of the General category 0.21% 0.23% 0.064%
Number of salaries quoted 30 25 38
10th Percentile £27,750 £31,250 £42,359
25th Percentile £28,500 £42,500 £53,000
Median annual salary (50th Percentile) £45,000 £87,500 £65,000
Median % change year-on-year -48.57% +34.62% +8.33%
75th Percentile £59,698 £92,500 £80,938
90th Percentile £62,000 £95,000 £87,250
UK excluding London median annual salary £53,576 £52,500 £53,000
% change year-on-year +2.05% -0.94% +48.50%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 70,889 25,716 78,277
As % of all permanent IT jobs advertised in the UK 58.14% 51.96% 55.77%
Number of salaries quoted 43,619 20,439 59,503
10th Percentile £31,500 £32,500 £28,500
25th Percentile £41,500 £41,750 £37,500
Median annual salary (50th Percentile) £57,500 £57,500 £52,500
Median % change year-on-year - +9.52% +5.00%
75th Percentile £77,500 £77,500 £72,500
90th Percentile £95,000 £96,250 £90,000
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

Salary distribution for jobs citing Digital Economy over the 6 months to 21 September 2021.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 21 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -237 144 £45,000 -48.57% 30
UK excluding London -155 112 £53,576 +2.05% 26
South East -103 61 £29,000 -35.56% 2
West Midlands -92 42 £55,762 +6.21% 17
Midlands -115 42 £55,762 +6.21% 22
London -210 33 £40,500 -53.71% 5
South West - 4 - -
North West -76 2 £102,500 - 1
East of England -92 2 - -
North of England -117 2 £102,500 - 1
Wales - 1 - - 1

For the 6 months to 21 September 2021, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 129 (85.43%) Microsoft
2 125 (82.78%) GDPR
3 95 (62.91%) Social Skills
4 88 (58.28%) ITIL
5 75 (49.67%) Problem-Solving
6 55 (36.42%) Windows
6 55 (36.42%) SLA
7 54 (35.76%) Microsoft 365
8 51 (33.77%) Time Management
9 36 (23.84%) Line Management
10 31 (20.53%) Windows 10
11 30 (19.87%) Finance
12 28 (18.54%) Active Directory
13 24 (15.89%) Citrix
14 23 (15.23%) Continuous Improvement
15 22 (14.57%) Problem Management
16 20 (13.25%) Agile Software Development
16 20 (13.25%) MS Exchange
17 19 (12.58%) Meraki
18 18 (11.92%) Azure
18 18 (11.92%) Firewall
19 17 (11.26%) Legal
19 17 (11.26%) Games
20 15 (9.93%) ITIL Foundation Certificate
21 14 (9.27%) Decision-Making
21 14 (9.27%) SD-WAN
21 14 (9.27%) Management Information System
21 14 (9.27%) Service Management
21 14 (9.27%) WAN
22 13 (8.61%) Service Delivery

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (13.25%) MS Exchange
2 7 (4.64%) Exchange Server 2013
3 4 (2.65%) CMS
3 4 (2.65%) Umbraco
4 1 (0.66%) Confluence
4 1 (0.66%) SharePoint
Applications
1 1 (0.66%) Microsoft Office
Business Applications
1 6 (3.97%) Dynamics CRM
1 6 (3.97%) Dynamics NAV
1 6 (3.97%) Magento
2 4 (2.65%) Elite 3E
3 2 (1.32%) Payment Gateway
Cloud Services
1 54 (35.76%) Microsoft 365
2 18 (11.92%) Azure
3 5 (3.31%) AWS
4 4 (2.65%) Dynamics 365
4 4 (2.65%) Google Workspace
4 4 (2.65%) Mimecast
5 2 (1.32%) Serverless
6 1 (0.66%) Amazon EC2
6 1 (0.66%) Google Drive
Communications & Networking
1 18 (11.92%) Firewall
2 14 (9.27%) SD-WAN
2 14 (9.27%) WAN
3 11 (7.28%) VPN
4 7 (4.64%) iSCSI
5 2 (1.32%) Internet
6 1 (0.66%) NetScaler
Database & Business Intelligence
1 4 (2.65%) ZAP BI
2 2 (1.32%) MySQL
3 1 (0.66%) Amazon RDS
3 1 (0.66%) PostgreSQL
Development Applications
1 4 (2.65%) JIRA
2 3 (1.99%) Moq
3 2 (1.32%) Git (software)
General
1 95 (62.91%) Social Skills
2 30 (19.87%) Finance
3 17 (11.26%) Games
3 17 (11.26%) Legal
4 4 (2.65%) Marketing
5 3 (1.99%) Organisational Skills
5 3 (1.99%) Presentation Skills
6 2 (1.32%) Analytical Skills
6 2 (1.32%) Public Sector
7 1 (0.66%) Inclusion and Diversity
Job Titles
1 78 (51.66%) Analyst
2 49 (32.45%) Service Analyst
2 49 (32.45%) Service Desk Analyst
3 24 (15.89%) Support Analyst
4 20 (13.25%) Desktop Analyst
4 20 (13.25%) Desktop Support
5 19 (12.58%) Desktop Support Analyst
6 15 (9.93%) Senior Analyst
7 12 (7.95%) Senior Service Desk Analyst
8 11 (7.28%) Developer
9 8 (5.30%) Technical Leader
10 7 (4.64%) Infrastructure Engineer
10 7 (4.64%) IT Manager
11 6 (3.97%) Team Leader
12 5 (3.31%) IT Support
12 5 (3.31%) Service Desk Team Leader
12 5 (3.31%) Service Manager
12 5 (3.31%) Support Engineer
12 5 (3.31%) Transition Manager
13 4 (2.65%) Service Transition Manager
Libraries, Frameworks & Software Standards
1 7 (4.64%) .NET
2 5 (3.31%) HTML
2 5 (3.31%) React
3 3 (1.99%) .NET Framework
3 3 (1.99%) AngularJS
3 3 (1.99%) ASP.NET
3 3 (1.99%) ASP.NET MVC
3 3 (1.99%) HTML5
3 3 (1.99%) jQuery
3 3 (1.99%) KnockoutJS
4 2 (1.32%) .NET Core
4 2 (1.32%) CSS
5 1 (0.66%) Node.js
5 1 (0.66%) Redux
Miscellaneous
1 14 (9.27%) Management Information System
2 12 (7.95%) Driving Licence
3 7 (4.64%) Enterprise Storage
4 6 (3.97%) User Experience
5 4 (2.65%) AS400
6 2 (1.32%) PMI
6 2 (1.32%) Reinsurance
7 1 (0.66%) e-Learning
7 1 (0.66%) Private Cloud
7 1 (0.66%) Social Media
Operating Systems
1 55 (36.42%) Windows
2 31 (20.53%) Windows 10
3 9 (5.96%) Windows Server
4 5 (3.31%) Apple iOS
5 4 (2.65%) Mac OS
6 2 (1.32%) Linux
Processes & Methodologies
1 88 (58.28%) ITIL
2 75 (49.67%) Problem-Solving
3 51 (33.77%) Time Management
4 36 (23.84%) Line Management
5 23 (15.23%) Continuous Improvement
6 22 (14.57%) Problem Management
7 20 (13.25%) Agile Software Development
8 14 (9.27%) Decision-Making
8 14 (9.27%) Service Management
9 13 (8.61%) Mobile Device Management
9 13 (8.61%) Service Delivery
9 13 (8.61%) Stakeholder Management
10 11 (7.28%) Escalation Management
11 10 (6.62%) Change Management
11 10 (6.62%) Coaching
11 10 (6.62%) CRM
12 9 (5.96%) Document Management
12 9 (5.96%) Mentoring
12 9 (5.96%) Project Management
13 8 (5.30%) Process Improvement
Programming Languages
1 9 (5.96%) JavaScript
2 7 (4.64%) PowerShell
3 6 (3.97%) Java
3 6 (3.97%) Python
4 4 (2.65%) C
4 4 (2.65%) C#
4 4 (2.65%) ES6
4 4 (2.65%) Rust
5 3 (1.99%) SQL
6 2 (1.32%) PHP
7 1 (0.66%) TypeScript
Qualifications
1 15 (9.93%) ITIL Foundation Certificate
2 7 (4.64%) Computer Science Degree
2 7 (4.64%) Degree
3 2 (1.32%) ITIL Certification
3 2 (1.32%) PMI Certification
Quality Assurance & Compliance
1 125 (82.78%) GDPR
2 55 (36.42%) SLA
3 3 (1.99%) PMO
4 1 (0.66%) BS25999
4 1 (0.66%) ISO 9001
4 1 (0.66%) ISO/IEC 20000
4 1 (0.66%) ISO/IEC 27001
System Software
1 28 (18.54%) Active Directory
2 8 (5.30%) Hyper-V
2 8 (5.30%) VMware Infrastructure
3 7 (4.64%) BitLocker
3 7 (4.64%) NFS
3 7 (4.64%) XenApp
3 7 (4.64%) XenDesktop
4 3 (1.99%) Virtual Machines
Systems Management
1 7 (4.64%) Backup Exec
2 4 (2.65%) Kubernetes
Vendors
1 129 (85.43%) Microsoft
2 24 (15.89%) Citrix
3 19 (12.58%) Meraki
4 8 (5.30%) VMware
5 7 (4.64%) ServiceNow
5 7 (4.64%) Sophos
5 7 (4.64%) Veeam
6 5 (3.31%) Google
7 4 (2.65%) IBM
7 4 (2.65%) iManage
7 4 (2.65%) Okta
8 2 (1.32%) Foundry
9 1 (0.66%) Sage