Period
to 23 May 2018

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 23 May 2018 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
23 May 2018
Same period 2017 Same period 2016
Rank 1100 1030 1146
Rank change year-on-year -70 +116 +37
Permanent jobs citing Digital Economy 83 136 125
As % of all permanent IT jobs advertised in the UK 0.048% 0.080% 0.062%
As % of the General category 0.12% 0.19% 0.14%
Number of salaries quoted 67 53 107
UK median annual salary £49,000 £50,000 £65,000
Median salary % change year-on-year -2.00% -23.08% +20.93%
10th Percentile £33,709 £28,500 £35,700
90th Percentile £97,500 £87,000 £88,750
UK excluding London median annual salary £35,807 £55,000 £36,000
% change year-on-year -34.90% +52.78% -4.00%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 70,908 70,544 88,695
As % of all permanent IT jobs advertised in the UK 41.26% 41.70% 44.19%
Number of salaries quoted 55,187 56,172 72,015
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £30,000 £28,750 £28,250
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £42,500 £43,000
% change year-on-year +5.88% -1.16% +1.18%

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

The salary distribution of IT jobs citing Digital Economy over the 6 months to 23 May 2018.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 23 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -55 81 £47,500 -5.00% 7
London +3 48 £65,000 +30.00% 3
UK excluding London -94 35 £35,807 -34.90% 5
South East -89 19 £35,691 -32.02% 4
Midlands - 11 £35,807 -
West Midlands - 11 £35,807 -
North West - 3 £45,000 -
North of England - 3 £45,000 -
Scotland - 2 £50,750 - 1

For the 6 months to 23 May 2018, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 38 (45.78%) Marketing
2 35 (42.17%) Degree
3 31 (37.35%) Computer Science
4 25 (30.12%) Analytics
5 24 (28.92%) Agile Software Development
6 21 (25.30%) HTML
7 20 (24.10%) Mathematics
8 16 (19.28%) JavaScript
9 15 (18.07%) Java
9 15 (18.07%) Finance
9 15 (18.07%) Data Analytics
10 14 (16.87%) Cybersecurity
10 14 (16.87%) Web Services
11 13 (15.66%) Project Management
12 12 (14.46%) Data Science
12 12 (14.46%) Problem-Solving
13 11 (13.25%) E-Commerce
13 11 (13.25%) HTML5
14 10 (12.05%) Inversion of Control
14 10 (12.05%) SaaS
14 10 (12.05%) Manufacturing
14 10 (12.05%) Distributed Ledger
15 9 (10.84%) Telecoms
15 9 (10.84%) CSS
16 8 (9.64%) Linux
16 8 (9.64%) Stakeholder Management
16 8 (9.64%) Banking
16 8 (9.64%) Software Engineering
16 8 (9.64%) Predictive Modelling
16 8 (9.64%) Strategic Thinking

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.02%) CMS
1 5 (6.02%) Sitecore CMS
2 2 (2.41%) Apache
2 2 (2.41%) nginx
2 2 (2.41%) Smallworld
2 2 (2.41%) Tomcat
3 1 (1.20%) Confluence
3 1 (1.20%) Elasticsearch
Applications
1 7 (8.43%) Microsoft Excel
2 3 (3.61%) Microsoft PowerPoint
3 1 (1.20%) Microsoft Office
3 1 (1.20%) MS Visio
Business Applications
1 10 (12.05%) Distributed Ledger
2 2 (2.41%) Oracle EBS R12
2 2 (2.41%) Oracle Payables
2 2 (2.41%) Oracle Procure-to-Pay
2 2 (2.41%) Salesforce.com CRM
Cloud Services
1 10 (12.05%) SaaS
2 6 (7.23%) Amazon AWS
3 3 (3.61%) Google Analytics
4 2 (2.41%) Google Cloud Platform
4 2 (2.41%) Virtual Private Cloud
5 1 (1.20%) Amazon EC2
5 1 (1.20%) Amazon EMR
5 1 (1.20%) Amazon S3
5 1 (1.20%) AWS CloudFormation
5 1 (1.20%) AWS Lambda
5 1 (1.20%) Serverless
Communications & Networking
1 6 (7.23%) Internet
2 3 (3.61%) Ethernet
3 2 (2.41%) HTTP
3 2 (2.41%) VPN
4 1 (1.20%) WAN
Database & Business Intelligence
1 6 (7.23%) SQL Server
2 5 (6.02%) Blockchain
2 5 (6.02%) MySQL
3 3 (3.61%) Data Mining
4 2 (2.41%) MongoDB
4 2 (2.41%) SQL Server 2016
5 1 (1.20%) Amazon DynamoDB
5 1 (1.20%) Amazon Redshift
5 1 (1.20%) Electronic Patient Records
5 1 (1.20%) GIS
5 1 (1.20%) OpenTSDB
5 1 (1.20%) Oracle BI EE
5 1 (1.20%) Parquet
5 1 (1.20%) PostgreSQL
5 1 (1.20%) SQL Server 2000
5 1 (1.20%) SQL Server Integration Services
Development Applications
1 6 (7.23%) JIRA
2 4 (4.82%) JMeter
2 4 (4.82%) SoapUI
2 4 (4.82%) WebDriver
General
1 38 (45.78%) Marketing
2 15 (18.07%) Finance
3 10 (12.05%) Manufacturing
4 9 (10.84%) Telecoms
5 8 (9.64%) Banking
6 4 (4.82%) Automotive
7 1 (1.20%) Advertising
7 1 (1.20%) Billing
7 1 (1.20%) Legal
Job Titles
1 11 (13.25%) Developer
2 9 (10.84%) Architect
3 8 (9.64%) Solutions Architect
4 7 (8.43%) Business Solution Architect
5 6 (7.23%) Administrator
5 6 (7.23%) Lecturer
6 5 (6.02%) Network Administrator
6 5 (6.02%) Systems Administrator
7 4 (4.82%) .NET Developer
7 4 (4.82%) Analytics Manager
7 4 (4.82%) Automation Tester
7 4 (4.82%) Digital Analytics Manager
7 4 (4.82%) Full Stack Developer
7 4 (4.82%) Software Tester
7 4 (4.82%) Tester
7 4 (4.82%) Web Automation Tester
7 4 (4.82%) Web Tester
8 3 (3.61%) Engagement Manager
8 3 (3.61%) Implementation Engineer
8 3 (3.61%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 21 (25.30%) HTML
2 14 (16.87%) Web Services
3 11 (13.25%) HTML5
4 9 (10.84%) CSS
5 6 (7.23%) .NET
6 5 (6.02%) AngularJS
7 4 (4.82%) ASP.NET
8 3 (3.61%) ASP.NET MVC
8 3 (3.61%) jQuery
8 3 (3.61%) Laravel
8 3 (3.61%) Symfony
9 2 (2.41%) D3.js
9 2 (2.41%) LAMP
9 2 (2.41%) LEMP Stack
9 2 (2.41%) React
9 2 (2.41%) Redux
9 2 (2.41%) Ruby on Rails
9 2 (2.41%) WebGL
10 1 (1.20%) Apache Thrift
10 1 (1.20%) React Native
Miscellaneous
1 31 (37.35%) Computer Science
2 8 (9.64%) Greenfield Project
3 7 (8.43%) Self-Motivation
4 6 (7.23%) Analytical Skills
5 5 (6.02%) Algorithms
5 5 (6.02%) Linked Data
5 5 (6.02%) VLE
6 4 (4.82%) Client/Server
6 4 (4.82%) Social Media
6 4 (4.82%) User Experience
7 2 (2.41%) Clustering
7 2 (2.41%) Data Centre
7 2 (2.41%) Fintech
7 2 (2.41%) Virtual Team
8 1 (1.20%) Driving Licence
8 1 (1.20%) Internet of Things
8 1 (1.20%) Mobile App
Operating Systems
1 8 (9.64%) Linux
2 3 (3.61%) Windows
3 2 (2.41%) Android
3 2 (2.41%) Apple iOS
3 2 (2.41%) Unix
Processes & Methodologies
1 25 (30.12%) Analytics
2 24 (28.92%) Agile Software Development
3 20 (24.10%) Mathematics
4 15 (18.07%) Data Analytics
5 14 (16.87%) Cybersecurity
6 13 (15.66%) Project Management
7 12 (14.46%) Data Science
7 12 (14.46%) Problem-Solving
8 11 (13.25%) E-Commerce
9 10 (12.05%) Inversion of Control
10 8 (9.64%) Innovative Thinking
10 8 (9.64%) Predictive Modelling
10 8 (9.64%) Software Engineering
10 8 (9.64%) Stakeholder Management
10 8 (9.64%) Strategic Thinking
11 7 (8.43%) IT Strategy
11 7 (8.43%) Open Source
11 7 (8.43%) People Management
11 7 (8.43%) Scrum
11 7 (8.43%) Supplier Management
Programming Languages
1 16 (19.28%) JavaScript
2 15 (18.07%) Java
3 7 (8.43%) SQL
4 5 (6.02%) C#
4 5 (6.02%) PHP
4 5 (6.02%) Python
5 4 (4.82%) Ruby
5 4 (4.82%) Shell Script
5 4 (4.82%) TypeScript
6 3 (3.61%) Bash Shell
6 3 (3.61%) VBA
7 2 (2.41%) Go
8 1 (1.20%) C++
8 1 (1.20%) Perl
8 1 (1.20%) T-SQL
Qualifications
1 35 (42.17%) Degree
2 7 (8.43%) Computer Science Degree
3 4 (4.82%) ISTQB
4 2 (2.41%) AWS Certification
4 2 (2.41%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (4.82%) QA
2 2 (2.41%) Data Quality
2 2 (2.41%) GCP
2 2 (2.41%) Sarbanes-Oxley
3 1 (1.20%) SLA
System Software
1 3 (3.61%) VMware Infrastructure
2 1 (1.20%) Docker
Systems Management
1 5 (6.02%) Ansible
2 3 (3.61%) Opscode Chef
2 3 (3.61%) Puppet
3 2 (2.41%) HAProxy
4 1 (1.20%) Kibana
4 1 (1.20%) logstash
Vendors
1 7 (8.43%) Google
2 5 (6.02%) Sitecore
3 4 (4.82%) Salesforce.com
4 3 (3.61%) Microsoft
4 3 (3.61%) Oracle
4 3 (3.61%) VMware
5 1 (1.20%) Apple