Period
to 15 August 2018

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 1120 1051 1124
Rank change year-on-year -69 +73 -214
Permanent jobs citing Digital Economy 63 136 150
As % of all permanent IT jobs advertised in the UK 0.037% 0.077% 0.076%
As % of the General category 0.090% 0.18% 0.17%
Number of salaries quoted 58 62 138
UK median annual salary £60,000 £52,500 £55,000
Median salary % change year-on-year +14.29% -4.55% +22.22%
10th Percentile £33,346 £35,000 £32,500
90th Percentile £96,625 £78,625 £95,000
UK excluding London median annual salary £35,691 £45,000 £45,000
% change year-on-year -20.69% - +16.13%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 70,177 76,590 86,947
As % of all permanent IT jobs advertised in the UK 41.38% 43.27% 43.82%
Number of salaries quoted 53,971 56,943 71,113
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £29,250 £28,750 £28,500
90th Percentile £86,250 £85,000 £82,500
UK excluding London median annual salary £45,000 £43,500 £43,500
% change year-on-year +3.45% - +2.35%

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

The salary distribution of IT jobs citing Digital Economy over the 6 months to 15 August 2018.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -55 62 £60,000 +14.29% 4
London +48 44 £62,500 +11.11% 3
UK excluding London -51 19 £35,691 -20.69% 1
South East -73 11 £35,003 +0.01%
West Midlands - 6 £35,807 -
Midlands - 6 £35,807 -
Yorkshire - 1 £47,500 -
North of England - 1 £47,500 - 1
Scotland - 1 - -

For the 6 months to 15 August 2018, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 35 (55.56%) Marketing
2 29 (46.03%) Degree
3 24 (38.10%) Agile Software Development
4 23 (36.51%) Computer Science
4 23 (36.51%) Analytics
5 18 (28.57%) Mathematics
6 16 (25.40%) E-Commerce
7 15 (23.81%) Data Analytics
8 13 (20.63%) Cybersecurity
9 11 (17.46%) Data Science
10 10 (15.87%) Distributed Ledger
10 10 (15.87%) Inversion of Control
10 10 (15.87%) JavaScript
11 8 (12.70%) SQL
11 8 (12.70%) HTML
11 8 (12.70%) .NET
11 8 (12.70%) Software Engineering
11 8 (12.70%) Predictive Modelling
11 8 (12.70%) Greenfield Project
11 8 (12.70%) Analytical Skills
12 7 (11.11%) Problem-Solving
12 7 (11.11%) Finance
13 6 (9.52%) Manufacturing
13 6 (9.52%) Internet
13 6 (9.52%) Google
13 6 (9.52%) Business Development
13 6 (9.52%) Product Management
13 6 (9.52%) Digital Transformation Programme
13 6 (9.52%) Wireframes
13 6 (9.52%) SDLC

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (7.94%) CMS
1 5 (7.94%) Sitecore CMS
2 2 (3.17%) Confluence
3 1 (1.59%) Elasticsearch
3 1 (1.59%) nginx
3 1 (1.59%) SharePoint
Applications
1 5 (7.94%) Microsoft Excel
2 1 (1.59%) Adobe Illustrator
2 1 (1.59%) Microsoft Office
2 1 (1.59%) Microsoft PowerPoint
2 1 (1.59%) Photoshop
Business Applications
1 10 (15.87%) Distributed Ledger
2 2 (3.17%) Salesforce.com CRM
Cloud Services
1 5 (7.94%) SaaS
2 4 (6.35%) Google Analytics
3 3 (4.76%) Amazon AWS
4 2 (3.17%) Amazon EC2
4 2 (3.17%) Microsoft Azure
5 1 (1.59%) Amazon EMR
5 1 (1.59%) Amazon S3
5 1 (1.59%) AWS CloudFormation
5 1 (1.59%) AWS Lambda
5 1 (1.59%) GitHub
5 1 (1.59%) Serverless
5 1 (1.59%) Yammer
Communications & Networking
1 6 (9.52%) Internet
2 1 (1.59%) MQTT
Database & Business Intelligence
1 5 (7.94%) Blockchain
2 4 (6.35%) SQL Server
3 3 (4.76%) Data Mining
4 2 (3.17%) MySQL
4 2 (3.17%) PostgreSQL
5 1 (1.59%) Amazon DynamoDB
5 1 (1.59%) Amazon Redshift
5 1 (1.59%) Electronic Patient Records
5 1 (1.59%) OpenTSDB
5 1 (1.59%) Parquet
Development Applications
1 2 (3.17%) Babel
1 2 (3.17%) Grunt
1 2 (3.17%) gulp
1 2 (3.17%) webpack
2 1 (1.59%) GitLab
2 1 (1.59%) JIRA
General
1 35 (55.56%) Marketing
2 7 (11.11%) Finance
3 6 (9.52%) Manufacturing
4 2 (3.17%) Automotive
4 2 (3.17%) Retail
5 1 (1.59%) Advertising
5 1 (1.59%) Back Office
5 1 (1.59%) Banking
5 1 (1.59%) Games
5 1 (1.59%) Legal
5 1 (1.59%) Publishing
5 1 (1.59%) Telecoms
Job Titles
1 10 (15.87%) Developer
2 6 (9.52%) Administrator
2 6 (9.52%) Analyst
2 6 (9.52%) Product Manager
3 5 (7.94%) Business Analyst
3 5 (7.94%) Network Administrator
3 5 (7.94%) Systems Administrator
4 4 (6.35%) .NET Developer
4 4 (6.35%) Agile Business Analyst
4 4 (6.35%) Analytics Manager
4 4 (6.35%) Digital Analytics Manager
4 4 (6.35%) Full Stack Developer
4 4 (6.35%) Lecturer
5 3 (4.76%) Project Manager
6 2 (3.17%) Architect
6 2 (3.17%) E-Commerce Manager
6 2 (3.17%) Engagement Manager
6 2 (3.17%) Insight Manager
6 2 (3.17%) Senior Developer
6 2 (3.17%) Transformation Manager
Libraries, Frameworks & Software Standards
1 8 (12.70%) .NET
1 8 (12.70%) HTML
2 5 (7.94%) AngularJS
3 4 (6.35%) CSS
3 4 (6.35%) HTML5
3 4 (6.35%) Web Services
4 3 (4.76%) ASP.NET
4 3 (4.76%) ASP.NET MVC
5 2 (3.17%) jQuery
5 2 (3.17%) Laravel
5 2 (3.17%) Ruby on Rails
5 2 (3.17%) Vue.js
6 1 (1.59%) Apache Thrift
6 1 (1.59%) Backbone.js
6 1 (1.59%) Elastic Stack
6 1 (1.59%) Express
6 1 (1.59%) PostGIS
6 1 (1.59%) Protocol Buffers
6 1 (1.59%) React
6 1 (1.59%) React Native
Miscellaneous
1 23 (36.51%) Computer Science
2 8 (12.70%) Analytical Skills
2 8 (12.70%) Greenfield Project
3 6 (9.52%) Algorithms
4 5 (7.94%) Linked Data
4 5 (7.94%) User Experience
4 5 (7.94%) VLE
5 4 (6.35%) Self-Motivation
5 4 (6.35%) Social Media
6 2 (3.17%) Fintech
6 2 (3.17%) Mobile App
6 2 (3.17%) Virtual Team
7 1 (1.59%) Data Structures
7 1 (1.59%) Embedded Systems
7 1 (1.59%) Internet of Things
7 1 (1.59%) Social Network
7 1 (1.59%) Tandem
Operating Systems
1 2 (3.17%) Android
1 2 (3.17%) Apple iOS
2 1 (1.59%) Linux
2 1 (1.59%) Windows
Processes & Methodologies
1 24 (38.10%) Agile Software Development
2 23 (36.51%) Analytics
3 18 (28.57%) Mathematics
4 16 (25.40%) E-Commerce
5 15 (23.81%) Data Analytics
6 13 (20.63%) Cybersecurity
7 11 (17.46%) Data Science
8 10 (15.87%) Inversion of Control
9 8 (12.70%) Predictive Modelling
9 8 (12.70%) Software Engineering
10 7 (11.11%) Problem-Solving
11 6 (9.52%) Business Development
11 6 (9.52%) Customer Insight
11 6 (9.52%) Digital Transformation Programme
11 6 (9.52%) Product Management
11 6 (9.52%) SDLC
11 6 (9.52%) User Stories
11 6 (9.52%) Wireframes
12 5 (7.94%) Customer Engagement
12 5 (7.94%) Machine Learning
Programming Languages
1 10 (15.87%) JavaScript
2 8 (12.70%) SQL
3 5 (7.94%) C#
4 3 (4.76%) Python
4 3 (4.76%) Ruby
4 3 (4.76%) TypeScript
4 3 (4.76%) VBA
5 2 (3.17%) C
5 2 (3.17%) Java
5 2 (3.17%) PHP
6 1 (1.59%) C++
6 1 (1.59%) R
6 1 (1.59%) Rust
Qualifications
1 29 (46.03%) Degree
2 3 (4.76%) Computer Science Degree
Quality Assurance & Compliance
1 4 (6.35%) QA
System Software
1 2 (3.17%) Docker
2 1 (1.59%) Firmware
Systems Management
1 1 (1.59%) Ansible
1 1 (1.59%) Kibana
1 1 (1.59%) Kubernetes
1 1 (1.59%) logstash
1 1 (1.59%) Opscode Chef
1 1 (1.59%) Puppet
Vendors
1 6 (9.52%) Google
2 5 (7.94%) Sitecore
3 3 (4.76%) Salesforce.com
4 1 (1.59%) Apple
4 1 (1.59%) Facebook
4 1 (1.59%) Microsoft