Period
to 16 October 2019

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 16 October 2019 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
16 Oct 2019
Same period 2018 Same period 2017
Rank 1031 1112 1045
Rank change year-on-year +81 -67 +34
Permanent jobs citing Digital Economy 38 59 154
As % of all permanent IT jobs advertised in the UK 0.028% 0.036% 0.088%
As % of the General category 0.070% 0.084% 0.19%
Number of salaries quoted 26 49 74
UK median annual salary £67,500 £62,500 £55,000
Median salary % change year-on-year +8.00% +13.64% +4.76%
10th Percentile £46,875 £43,750 £35,000
90th Percentile £86,875 £110,500 £77,500
UK excluding London median annual salary £65,000 £68,750 £35,000
% change year-on-year -5.45% +96.43% -22.22%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 54,244 70,641 79,544
As % of all permanent IT jobs advertised in the UK 39.48% 42.89% 45.36%
Number of salaries quoted 40,774 54,169 57,979
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,000 £29,750 £29,000
90th Percentile £92,500 £87,500 £85,000
UK excluding London median annual salary £47,500 £45,000 £44,000
% change year-on-year +5.56% +2.27% -

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

The salary distribution of IT jobs citing Digital Economy over the 6 months to 16 October 2019.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 16 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +64 36 £67,500 +8.00% 10
London +57 20 £70,000 +12.00% 6
UK excluding London +76 17 £65,000 -5.45% 5
North of England +37 8 £65,000 +36.84% 3
North West - 5 £65,000 - 3
Midlands +46 4 £39,114 -58.83%
West Midlands +39 4 £39,114 -58.83%
South East +33 4 £55,000 - 1
North East - 3 - -
Scotland +24 1 - - 1

For the 6 months to 16 October 2019, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 13 (34.21%) Agile Software Development
2 12 (31.58%) AWS
3 10 (26.32%) Python
4 9 (23.68%) Ruby
4 9 (23.68%) Azure
4 9 (23.68%) Fintech
5 8 (21.05%) Docker
5 8 (21.05%) DevOps
5 8 (21.05%) Business Transformation
5 8 (21.05%) Telecoms
6 7 (18.42%) Legal
6 7 (18.42%) Linux
6 7 (18.42%) GCP
7 6 (15.79%) ITIL
7 6 (15.79%) Java
8 5 (13.16%) PHP
8 5 (13.16%) SQL
8 5 (13.16%) Scrum
8 5 (13.16%) Artificial Intelligence
8 5 (13.16%) Problem-Solving
9 4 (10.53%) Thought Leadership
9 4 (10.53%) Public Sector
9 4 (10.53%) Sonatype Nexus
9 4 (10.53%) Openreach
9 4 (10.53%) Data Science
9 4 (10.53%) Decision-Making
9 4 (10.53%) Business Analysis
9 4 (10.53%) Stakeholder Management
9 4 (10.53%) Finance
9 4 (10.53%) BT

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.63%) Exchange Server 2010
1 1 (2.63%) MS Exchange
1 1 (2.63%) SharePoint
Applications
1 1 (2.63%) Microsoft Project
Cloud Services
1 12 (31.58%) AWS
2 9 (23.68%) Azure
3 7 (18.42%) GCP
4 3 (7.89%) Office 365
5 2 (5.26%) Azure Active Directory
5 2 (5.26%) G Suite
6 1 (2.63%) Dropbox
6 1 (2.63%) IaaS
6 1 (2.63%) Mimecast
6 1 (2.63%) Slack
Communications & Networking
1 4 (10.53%) Broadband
2 2 (5.26%) Internet
3 1 (2.63%) DHCP
3 1 (2.63%) DNS
3 1 (2.63%) MPLS
3 1 (2.63%) Skype
3 1 (2.63%) Structured Cabling
3 1 (2.63%) Unified Communications
3 1 (2.63%) Wireless
Database & Business Intelligence
1 2 (5.26%) MySQL
1 2 (5.26%) Relational Database
Development Applications
1 4 (10.53%) Jenkins
1 4 (10.53%) SonarQube
1 4 (10.53%) Sonatype Nexus
1 4 (10.53%) TeamCity
2 2 (5.26%) Git (software)
General
1 8 (21.05%) Telecoms
2 7 (18.42%) Legal
3 4 (10.53%) Finance
3 4 (10.53%) Public Sector
4 2 (5.26%) Advertising
4 2 (5.26%) Games
5 1 (2.63%) French Language
Job Titles
1 6 (15.79%) Developer
1 6 (15.79%) Project Manager
2 4 (10.53%) Consultant
2 4 (10.53%) DevOps Engineer
2 4 (10.53%) Technology Director
3 3 (7.89%) Digital Developer
3 3 (7.89%) Strategy Consultant
4 2 (5.26%) Artificial Intelligence Consultant
4 2 (5.26%) Automation Consultant
4 2 (5.26%) Designer
4 2 (5.26%) Full Stack Developer
4 2 (5.26%) Infrastructure Engineer
4 2 (5.26%) Management Consultant
4 2 (5.26%) Product Owner
4 2 (5.26%) Ruby Developer
4 2 (5.26%) Transformation Consultant
4 2 (5.26%) UI Designer
4 2 (5.26%) UI/UX Designer
4 2 (5.26%) UX Designer
5 1 (2.63%) Supplier Performance Manager
Libraries, Frameworks & Software Standards
1 2 (5.26%) CSS
1 2 (5.26%) HTML
1 2 (5.26%) HTML5
1 2 (5.26%) Natural Language Processing
1 2 (5.26%) Ruby on Rails
1 2 (5.26%) Web Services
2 1 (2.63%) gRPC
Miscellaneous
1 4 (10.53%) Robotics
2 3 (7.89%) Enterprise Software
2 3 (7.89%) Industry 4.0
2 3 (7.89%) User Experience
3 2 (5.26%) Algorithms
4 1 (2.63%) Data Centre
4 1 (2.63%) Derivative
4 1 (2.63%) Equity Derivative
4 1 (2.63%) Fibre Optics
4 1 (2.63%) Greenfield Project
4 1 (2.63%) PMI
4 1 (2.63%) Public Cloud
Operating Systems
1 7 (18.42%) Linux
2 4 (10.53%) Unix
3 1 (2.63%) Windows
Processes & Methodologies
1 13 (34.21%) Agile Software Development
2 9 (23.68%) Fintech
3 8 (21.05%) Business Transformation
3 8 (21.05%) DevOps
4 6 (15.79%) ITIL
5 5 (13.16%) Artificial Intelligence
5 5 (13.16%) Problem-Solving
5 5 (13.16%) Scrum
6 4 (10.53%) Business Analysis
6 4 (10.53%) Data Science
6 4 (10.53%) Decision-Making
6 4 (10.53%) Service Management
6 4 (10.53%) Stakeholder Management
6 4 (10.53%) Thought Leadership
6 4 (10.53%) User Stories
7 3 (7.89%) Analytics
7 3 (7.89%) Product Roadmap
7 3 (7.89%) Strategic Thinking
8 2 (5.26%) Collaborative Working
8 2 (5.26%) Creative Thinking
Programming Languages
1 10 (26.32%) Python
2 9 (23.68%) Ruby
3 6 (15.79%) Java
4 5 (13.16%) PHP
4 5 (13.16%) SQL
5 4 (10.53%) Go
5 4 (10.53%) Perl
6 3 (7.89%) Elixir
6 3 (7.89%) Scala
7 2 (5.26%) PowerShell
Qualifications
1 3 (7.89%) Degree
2 2 (5.26%) ITIL Certification
2 2 (5.26%) MCSE
2 2 (5.26%) Microsoft Certification
3 1 (2.63%) PMI Certification
Quality Assurance & Compliance
1 2 (5.26%) PMO
2 1 (2.63%) SLA
System Software
1 8 (21.05%) Docker
2 2 (5.26%) Active Directory
Systems Management
1 4 (10.53%) Kubernetes
1 4 (10.53%) Opscode Chef
1 4 (10.53%) Puppet
2 1 (2.63%) Single Sign-On
2 1 (2.63%) Terraform
Vendors
1 4 (10.53%) Apple
1 4 (10.53%) BT
1 4 (10.53%) Microsoft
1 4 (10.53%) Openreach
1 4 (10.53%) Salesforce.com
2 2 (5.26%) Adobe
2 2 (5.26%) Google
3 1 (2.63%) Okta
3 1 (2.63%) ServiceNow