Period
to 26 February 2021

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 26 February 2021 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
26 Feb 2021
Same period 2020 Same period 2019
Rank 676 939 1033
Rank change year-on-year +263 +94 +60
Permanent jobs citing Digital Economy 138 72 106
As % of all permanent jobs advertised in the UK 0.19% 0.058% 0.070%
As % of the General category 0.48% 0.15% 0.17%
Number of salaries quoted 35 34 71
Median annual salary £55,000 £60,607 £60,000
Median salary % change year-on-year -9.25% +1.01% +9.09%
10th Percentile £31,400 £55,600 £31,250
90th Percentile £105,000 £79,053 £97,500
UK excluding London median annual salary £55,000 £60,607 £83,750
% change year-on-year -9.25% -27.63% +86.11%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 28,636 49,130 61,866
As % of all permanent IT jobs advertised in the UK 38.49% 39.90% 40.87%
Number of salaries quoted 21,535 37,735 47,747
Median annual salary £60,000 £55,000 £55,000
Median salary % change year-on-year +9.09% - +10.00%
10th Percentile £32,500 £31,250 £30,250
90th Percentile £96,250 £95,000 £90,000
UK excluding London median annual salary £47,575 £47,500 £45,000
% change year-on-year +0.16% +5.56% -

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

Salary distribution for jobs citing Digital Economy over the 6 months to 26 February 2021.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 26 February 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +280 133 £60,000 -1.00% 19
UK excluding London +233 112 £55,000 -9.25% 19
South East +186 66 £90,000 +57.89% 1
Midlands +98 39 £55,000 -26.67% 7
West Midlands +86 38 £55,000 -26.67% 6
London +173 22 £72,500 +19.62% 3
North of England +35 4 £87,500 +18.25% 5
Work from Home -93 4 £55,000 -20.00%
Yorkshire +22 3 £90,000 +48.50% 2
South West - 2 £57,500 - 1
North West +51 1 £85,000 +14.87% 2
Scotland +24 1 £100,000 - 3
East Midlands - 1 £80,000 - 1

For the 6 months to 26 February 2021, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 108 (78.26%) Microsoft
2 107 (77.54%) GDPR
3 61 (44.20%) Windows
4 60 (43.48%) SLA
5 55 (39.86%) ITIL
6 49 (35.51%) Microsoft 365
7 39 (28.26%) Problem-Solving
8 38 (27.54%) Windows 10
8 38 (27.54%) Games
9 36 (26.09%) Line Management
10 30 (21.74%) Citrix
11 28 (20.29%) Service Management
12 27 (19.57%) Firewall
13 25 (18.12%) MS Exchange
14 23 (16.67%) CRM
15 22 (15.94%) ITIL Foundation Certificate
15 22 (15.94%) Escalation Management
15 22 (15.94%) Continuous Improvement
16 21 (15.22%) Azure
16 21 (15.22%) Driving Licence
17 20 (14.49%) AWS
17 20 (14.49%) Time Management
18 19 (13.77%) Decision-Making
19 17 (12.32%) Mobile Device Management
20 16 (11.59%) BS25999
20 16 (11.59%) Legal
20 16 (11.59%) Document Management
20 16 (11.59%) JavaScript
20 16 (11.59%) .NET
21 15 (10.87%) Dynamics NAV

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (18.12%) MS Exchange
2 9 (6.52%) SharePoint
3 8 (5.80%) Exchange Server 2013
4 4 (2.90%) CMS
4 4 (2.90%) Umbraco
5 1 (0.72%) Red Hat Fuse
Applications
1 2 (1.45%) Microsoft Office
Business Applications
1 15 (10.87%) Dynamics CRM
1 15 (10.87%) Dynamics NAV
2 7 (5.07%) Magento
3 3 (2.17%) Payment Gateway
Cloud Services
1 49 (35.51%) Microsoft 365
2 21 (15.22%) Azure
3 20 (14.49%) AWS
4 13 (9.42%) Amazon S3
5 8 (5.80%) GCP
6 7 (5.07%) npm
7 6 (4.35%) Dynamics 365
8 1 (0.72%) Power Platform
Communications & Networking
1 27 (19.57%) Firewall
2 9 (6.52%) VPN
3 8 (5.80%) iSCSI
4 1 (0.72%) Internet
Database & Business Intelligence
1 13 (9.42%) Amazon Athena
1 13 (9.42%) Amazon QuickSight
1 13 (9.42%) Amazon Redshift
1 13 (9.42%) Data Warehouse
1 13 (9.42%) NoSQL
1 13 (9.42%) Snowflake Schema
2 5 (3.62%) MySQL
3 4 (2.90%) SQL Server
3 4 (2.90%) ZAP BI
4 1 (0.72%) Power BI
4 1 (0.72%) Qlik Sense
4 1 (0.72%) QlikView
Development Applications
1 10 (7.25%) Git (software)
2 4 (2.90%) Selenium
2 4 (2.90%) SpecFlow
3 2 (1.45%) Postman
4 1 (0.72%) Bitbucket
General
1 38 (27.54%) Games
2 16 (11.59%) Legal
3 10 (7.25%) Finance
4 4 (2.90%) Back Office
5 3 (2.17%) Marketing
Job Titles
1 56 (40.58%) Analyst
2 40 (28.99%) Service Analyst
2 40 (28.99%) Service Desk Analyst
3 24 (17.39%) Developer
4 18 (13.04%) Senior Analyst
5 17 (12.32%) Senior Service Desk Analyst
6 15 (10.87%) Service Desk Team Leader
6 15 (10.87%) Team Leader
7 13 (9.42%) Data Engineer
8 12 (8.70%) IT Analyst
9 11 (7.97%) Principal Engineer
10 9 (6.52%) Support Analyst
11 8 (5.80%) Data Centre Manager
11 8 (5.80%) Data Manager
11 8 (5.80%) Infrastructure Analyst
12 7 (5.07%) Infrastructure Support
12 7 (5.07%) Infrastructure Support Analyst
13 6 (4.35%) Full Stack Developer
13 6 (4.35%) React Developer
13 6 (4.35%) Technical Manager
Libraries, Frameworks & Software Standards
1 16 (11.59%) .NET
2 11 (7.97%) .NET Framework
2 11 (7.97%) React
3 10 (7.25%) CSS
3 10 (7.25%) HTML
4 8 (5.80%) jQuery
4 8 (5.80%) Node.js
5 7 (5.07%) Redux
6 5 (3.62%) AngularJS
7 4 (2.90%) ASP.NET
7 4 (2.90%) ASP.NET MVC
7 4 (2.90%) ASP.NET MVC 3
7 4 (2.90%) CSS3
7 4 (2.90%) Ember.js
7 4 (2.90%) HTML5
7 4 (2.90%) KnockoutJS
7 4 (2.90%) LESS
7 4 (2.90%) Sass
7 4 (2.90%) Web Services
8 2 (1.45%) Middleware
Miscellaneous
1 21 (15.22%) Driving Licence
2 12 (8.70%) Management Information System
3 9 (6.52%) Private Cloud
4 8 (5.80%) Data Centre
4 8 (5.80%) Enterprise Storage
5 7 (5.07%) Cybercrime
6 5 (3.62%) User Experience
7 4 (2.90%) Analytical Skills
7 4 (2.90%) AS400
7 4 (2.90%) IBM Mainframe
7 4 (2.90%) Mainframe
7 4 (2.90%) Mobile App
Operating Systems
1 61 (44.20%) Windows
2 38 (27.54%) Windows 10
3 15 (10.87%) Windows Server
4 6 (4.35%) Apple iOS
5 3 (2.17%) Linux
6 1 (0.72%) Unix
Processes & Methodologies
1 55 (39.86%) ITIL
2 39 (28.26%) Problem-Solving
3 36 (26.09%) Line Management
4 28 (20.29%) Service Management
5 23 (16.67%) CRM
6 22 (15.94%) Continuous Improvement
6 22 (15.94%) Escalation Management
7 20 (14.49%) Time Management
8 19 (13.77%) Decision-Making
9 17 (12.32%) Mobile Device Management
10 16 (11.59%) Document Management
11 14 (10.14%) Agile Software Development
11 14 (10.14%) Coaching
11 14 (10.14%) Data Modelling
11 14 (10.14%) Quality Management
11 14 (10.14%) Ticket Management
12 13 (9.42%) Data Engineering
12 13 (9.42%) ETL
12 13 (9.42%) Process Improvement
12 13 (9.42%) Visualisation
Programming Languages
1 16 (11.59%) JavaScript
2 8 (5.80%) PowerShell
3 7 (5.07%) SQL
4 5 (3.62%) PHP
5 4 (2.90%) C#
6 1 (0.72%) Go
6 1 (0.72%) Java
Qualifications
1 22 (15.94%) ITIL Foundation Certificate
2 9 (6.52%) Degree
3 8 (5.80%) ITIL Certification
4 5 (3.62%) Computer Science Degree
5 4 (2.90%) ISTQB
5 4 (2.90%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 107 (77.54%) GDPR
2 60 (43.48%) SLA
3 16 (11.59%) BS25999
4 14 (10.14%) ISO 9001
4 14 (10.14%) ISO/IEC 20000
4 14 (10.14%) ISO/IEC 27001
5 5 (3.62%) QA
System Software
1 8 (5.80%) BitLocker
1 8 (5.80%) Docker
1 8 (5.80%) Hyper-V
1 8 (5.80%) NFS
1 8 (5.80%) VMware Infrastructure
1 8 (5.80%) XenApp
1 8 (5.80%) XenDesktop
2 6 (4.35%) Active Directory
Systems Management
1 8 (5.80%) Backup Exec
2 7 (5.07%) Kubernetes
3 1 (0.72%) Grafana
3 1 (0.72%) Terraform
Vendors
1 108 (78.26%) Microsoft
2 30 (21.74%) Citrix
3 8 (5.80%) Sophos
3 8 (5.80%) Veeam
3 8 (5.80%) VMware
4 6 (4.35%) Cisco
4 6 (4.35%) Meraki
4 6 (4.35%) NetApp
4 6 (4.35%) ServiceNow
5 5 (3.62%) IBM
6 4 (2.90%) Cognizant
7 3 (2.17%) Marketo
8 1 (0.72%) Red Hat