Period
to 11 May 2021

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 11 May 2021 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
UK
6 months to
11 May 2021
Same period 2020 Same period 2019
Rank 708 849 1020
Rank change year-on-year +141 +171 +113
Permanent jobs citing Digital Economy 160 95 96
As % of all permanent jobs advertised in the UK 0.18% 0.096% 0.065%
As % of the General category 0.34% 0.18% 0.12%
Number of salaries quoted 25 42 70
10th Percentile £29,000 £32,500 £30,875
25th Percentile £35,000 £57,000 £47,500
Median annual salary (50th Percentile) £45,000 £60,607 £60,000
Median % change year-on-year -25.75% +1.01% +21.21%
75th Percentile £95,000 £75,421 £80,000
90th Percentile £105,000 £76,784 £92,575
UK excluding London median annual salary £80,000 £60,607 £53,000
% change year-on-year +32.00% +14.35% +48.02%

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 47,412 54,119 82,883
As % of all permanent IT jobs advertised in the UK 53.80% 54.53% 56.53%
Number of salaries quoted 33,980 41,861 62,975
10th Percentile £31,250 £30,000 £28,250
25th Percentile £41,250 £40,000 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £77,500 £75,000 £71,250
90th Percentile £95,000 £93,750 £87,500
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Digital Economy
Job Vacancy Trend

Job postings citing Digital Economy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Economy in the UK

Digital Economy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Economy.

Salary trend for Digital Economy in the UK

Digital Economy
Salary Histogram

Salary distribution for jobs citing Digital Economy over the 6 months to 11 May 2021.

Salary histogram for Digital Economy in the UK

Digital Economy
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK over the 6 months to 11 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +130 145 £68,750 +13.44% 12
UK excluding London +122 128 £80,000 +32.00% 4
South East +108 82 £100,000 +75.44% 2
Midlands +27 41 £46,631 -
West Midlands +27 41 £46,631 -
London +50 17 £51,250 -15.44% 7
Work from Home - 3 - - 1
North of England -22 2 £95,000 +28.38% 1
Yorkshire -28 2 £95,000 +56.75%
South West - 2 £57,500 - 1
Scotland -5 1 £100,000 -

For the 6 months to 11 May 2021, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Economy.

1 135 (84.38%) Microsoft
2 129 (80.63%) GDPR
3 101 (63.13%) Social Skills
4 80 (50.00%) SLA
5 78 (48.75%) ITIL
6 73 (45.63%) Windows
7 64 (40.00%) Problem-Solving
8 57 (35.63%) Microsoft 365
9 45 (28.13%) Line Management
10 44 (27.50%) Windows 10
11 42 (26.25%) Time Management
12 41 (25.63%) Citrix
13 36 (22.50%) Games
14 35 (21.88%) Service Management
15 34 (21.25%) Firewall
16 31 (19.38%) Decision-Making
17 28 (17.50%) Escalation Management
17 28 (17.50%) ITIL Foundation Certificate
18 27 (16.88%) MS Exchange
19 25 (15.63%) Windows Server
20 24 (15.00%) Coaching
20 24 (15.00%) Azure
21 23 (14.38%) Continuous Improvement
21 23 (14.38%) Driving Licence
22 21 (13.13%) Document Management
22 21 (13.13%) Legal
23 19 (11.88%) Quality Management
23 19 (11.88%) Problem Management
24 18 (11.25%) Process Improvement
25 17 (10.63%) CRM

Digital Economy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (16.88%) MS Exchange
2 13 (8.13%) Exchange Server 2013
3 7 (4.38%) SharePoint
4 3 (1.88%) CMS
4 3 (1.88%) Umbraco
5 1 (0.63%) Confluence
Applications
1 1 (0.63%) Marvel
1 1 (0.63%) Microsoft Office
1 1 (0.63%) Sketch
Business Applications
1 10 (6.25%) Dynamics CRM
1 10 (6.25%) Dynamics NAV
2 8 (5.00%) Magento
3 5 (3.13%) Payment Gateway
Cloud Services
1 57 (35.63%) Microsoft 365
2 24 (15.00%) Azure
3 8 (5.00%) Amazon S3
3 8 (5.00%) AWS
4 4 (2.50%) Serverless
5 3 (1.88%) Dynamics 365
6 1 (0.63%) GCP
6 1 (0.63%) Google Drive
6 1 (0.63%) Lucidchart
6 1 (0.63%) SaaS
Communications & Networking
1 34 (21.25%) Firewall
2 14 (8.75%) VPN
3 13 (8.13%) iSCSI
4 3 (1.88%) SD-WAN
4 3 (1.88%) WAN
5 1 (0.63%) Internet
5 1 (0.63%) NetScaler
Database & Business Intelligence
1 8 (5.00%) Amazon Athena
1 8 (5.00%) Amazon QuickSight
1 8 (5.00%) Amazon Redshift
2 7 (4.38%) Data Warehouse
2 7 (4.38%) MySQL
2 7 (4.38%) NoSQL
2 7 (4.38%) Snowflake Schema
3 4 (2.50%) ZAP BI
Development Applications
1 5 (3.13%) Git (software)
2 2 (1.25%) Postman
3 1 (0.63%) Bitbucket
General
1 101 (63.13%) Social Skills
2 36 (22.50%) Games
3 21 (13.13%) Legal
4 14 (8.75%) Finance
5 13 (8.13%) Organisational Skills
6 7 (4.38%) Analytical Skills
7 3 (1.88%) Marketing
8 2 (1.25%) Presentation Skills
9 1 (0.63%) Banking
Job Titles
1 74 (46.25%) Analyst
2 53 (33.13%) Service Analyst
2 53 (33.13%) Service Desk Analyst
3 24 (15.00%) Team Leader
4 23 (14.38%) Senior Analyst
5 21 (13.13%) Service Desk Team Leader
6 18 (11.25%) Developer
7 16 (10.00%) Infrastructure Analyst
8 14 (8.75%) Senior Service Desk Analyst
8 14 (8.75%) Support Analyst
9 13 (8.13%) Infrastructure Support
10 12 (7.50%) IT Analyst
11 11 (6.88%) Infrastructure Support Analyst
11 11 (6.88%) Principal Engineer
12 9 (5.63%) Senior Infrastructure Analyst
13 7 (4.38%) Data Engineer
14 6 (3.75%) Data Centre Manager
14 6 (3.75%) Front End Developer (Client-Side Developer)
14 6 (3.75%) Interactive Developer
14 6 (3.75%) Technical Account Manager
Libraries, Frameworks & Software Standards
1 11 (6.88%) .NET
1 11 (6.88%) CSS
1 11 (6.88%) HTML
2 6 (3.75%) AngularJS
2 6 (3.75%) CSS3
2 6 (3.75%) Ember.js
2 6 (3.75%) HTML5
2 6 (3.75%) jQuery
2 6 (3.75%) LESS
2 6 (3.75%) React
2 6 (3.75%) Sass
3 4 (2.50%) .NET Core
4 3 (1.88%) .NET Framework
5 2 (1.25%) CodeIgniter
5 2 (1.25%) Kafka
5 2 (1.25%) Laravel
5 2 (1.25%) Symfony
Miscellaneous
1 23 (14.38%) Driving Licence
2 13 (8.13%) Enterprise Storage
3 10 (6.25%) Management Information System
4 8 (5.00%) Private Cloud
5 7 (4.38%) User Experience
6 6 (3.75%) Data Centre
6 6 (3.75%) Mobile App
7 3 (1.88%) AS400
8 2 (1.25%) PMI
Operating Systems
1 73 (45.63%) Windows
2 44 (27.50%) Windows 10
3 25 (15.63%) Windows Server
4 5 (3.13%) Linux
5 4 (2.50%) Apple iOS
Processes & Methodologies
1 78 (48.75%) ITIL
2 64 (40.00%) Problem-Solving
3 45 (28.13%) Line Management
4 42 (26.25%) Time Management
5 35 (21.88%) Service Management
6 31 (19.38%) Decision-Making
7 28 (17.50%) Escalation Management
8 24 (15.00%) Coaching
9 23 (14.38%) Continuous Improvement
10 21 (13.13%) Document Management
11 19 (11.88%) Problem Management
11 19 (11.88%) Quality Management
12 18 (11.25%) Process Improvement
13 17 (10.63%) CRM
14 14 (8.75%) Agile Software Development
14 14 (8.75%) Change Management
14 14 (8.75%) Mobile Device Management
15 13 (8.13%) Server Management
15 13 (8.13%) Ticket Management
16 11 (6.88%) Commercial Awareness
Programming Languages
1 13 (8.13%) PowerShell
2 11 (6.88%) JavaScript
3 7 (4.38%) PHP
4 4 (2.50%) Java
4 4 (2.50%) Python
5 3 (1.88%) C#
6 1 (0.63%) Go
Qualifications
1 28 (17.50%) ITIL Foundation Certificate
2 7 (4.38%) Degree
3 6 (3.75%) ITIL Certification
4 2 (1.25%) PMI Certification
5 1 (0.63%) Computer Science Degree
Quality Assurance & Compliance
1 129 (80.63%) GDPR
2 80 (50.00%) SLA
3 15 (9.38%) BS25999
4 13 (8.13%) ISO 9001
4 13 (8.13%) ISO/IEC 20000
4 13 (8.13%) ISO/IEC 27001
5 3 (1.88%) PMO
6 1 (0.63%) QA
System Software
1 14 (8.75%) Hyper-V
1 14 (8.75%) VMware Infrastructure
2 13 (8.13%) BitLocker
2 13 (8.13%) NFS
2 13 (8.13%) XenApp
2 13 (8.13%) XenDesktop
3 10 (6.25%) Active Directory
4 2 (1.25%) Docker
Systems Management
1 13 (8.13%) Backup Exec
2 1 (0.63%) Grafana
2 1 (0.63%) Kubernetes
2 1 (0.63%) Terraform
Vendors
1 135 (84.38%) Microsoft
2 41 (25.63%) Citrix
3 14 (8.75%) VMware
4 13 (8.13%) Sophos
4 13 (8.13%) Veeam
5 7 (4.38%) Meraki
6 6 (3.75%) Cisco
6 6 (3.75%) Cognizant
6 6 (3.75%) NetApp
7 4 (2.50%) Foundry
7 4 (2.50%) ServiceNow
8 3 (1.88%) Marketo
9 1 (0.63%) Google