Period
to 21 November 2017

The median annual salary for a Web Analytics Manager was £50,000 in advertised job vacancies in England during the 6 months to 21 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Manager
UK > England
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 1158 1175 1254
Rank change year-on-year +17 +79 -6
Permanent jobs requiring a Web Analytics Manager 16 23 27
As % of all permanent IT jobs advertised in England 0.009% 0.013% 0.013%
As % of the Job Titles category 0.010% 0.013% 0.014%
Number of salaries quoted 16 14 23
England median annual salary £50,000 £46,000 £45,000
Median salary % change year-on-year +8.70% +2.22% -4.76%
10th Percentile £35,000 £34,250 £32,500
90th Percentile £61,875 £68,175 £66,000
UK median annual salary £50,000 £46,000 £45,000
% change year-on-year +8.70% +2.22% -

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
England
Permanent vacancies in England with a recognized job title 162309 172056 197302
% of permanent IT jobs with a recognized job title 95.72% 96.51% 96.51%
Number of salaries quoted 131276 145303 165484
England median annual salary £50,000 £47,500 £46,000
Median salary % change year-on-year +5.26% +3.26% +2.22%
10th Percentile £27,500 £27,250 £26,250
90th Percentile £78,750 £77,500 £75,000
UK median annual salary £48,000 £47,500 £45,000
% change year-on-year +1.05% +5.56% -

Web Analytics Manager
Job Vacancy Trend in England

Job postings that featured Web Analytics Manager in the job title as a percentage of all IT jobs advertised in England.

Job vacancy trend for Web Analytics Manager in England

Web Analytics Manager
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Manager in England.

Salary trend for Web Analytics Manager in England

Web Analytics Manager
Salary Histogram in England

The salary distribution of IT jobs citing Web Analytics Manager in England over the 6 months to 21 November 2017.

Salary histogram for Web Analytics Manager in England

Web Analytics Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Manager within the England region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +28 11 £52,500 -20.45% 1
North of England +15 3 £38,500 +18.46%
South East +35 2 £35,000 -22.22%
Yorkshire +21 2 £38,500 +18.46%
North West - 1 £42,500 -
Web Analytics Manager
UK

Web Analytics Manager Skill Set
Top 30 Co-occurring IT Skills in England

For the 6 months to 21 November 2017, Web Analytics Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region featuring Web Analytics Manager in the job title.

1 16 (100.00%) Analytics
2 15 (93.75%) Web Analytics
3 14 (87.50%) Google
4 12 (75.00%) Google Analytics
5 9 (56.25%) User Experience
5 9 (56.25%) Adobe
6 7 (43.75%) E-Commerce
6 7 (43.75%) Marketing
6 7 (43.75%) Adobe Analytics
7 6 (37.50%) A/B Testing
8 5 (31.25%) Digital Analytics
8 5 (31.25%) Digital Marketing
8 5 (31.25%) Degree
8 5 (31.25%) Mathematics
8 5 (31.25%) Google Tag Manager
8 5 (31.25%) Omniture
8 5 (31.25%) SQL
9 4 (25.00%) Python
9 4 (25.00%) MATLAB
9 4 (25.00%) SEO
9 4 (25.00%) AdWords
9 4 (25.00%) Big Data
9 4 (25.00%) Data Analytics
9 4 (25.00%) Analytical Skills
9 4 (25.00%) Spotfire
9 4 (25.00%) Tableau
10 3 (18.75%) Digital Media
10 3 (18.75%) Optimizely
10 3 (18.75%) Business Intelligence
10 3 (18.75%) Conversion Rate Optimisation

Web Analytics Manager Skill Set
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (12.50%) Microsoft Office
2 1 (6.25%) Microsoft Excel
Business Applications
1 2 (12.50%) WebTrends
Cloud Services
1 12 (75.00%) Google Analytics
2 7 (43.75%) Adobe Analytics
3 5 (31.25%) Google Tag Manager
4 4 (25.00%) AdWords
Database & Business Intelligence
1 4 (25.00%) Big Data
1 4 (25.00%) Spotfire
Development Applications
1 1 (6.25%) Visual Website Optimizer
General
1 7 (43.75%) Marketing
Libraries, Frameworks & Software Standards
1 1 (6.25%) CSS
1 1 (6.25%) HTML
1 1 (6.25%) jQuery
Miscellaneous
1 9 (56.25%) User Experience
2 4 (25.00%) Analytical Skills
3 3 (18.75%) Digital Media
4 1 (6.25%) FMCG
4 1 (6.25%) Handset
Processes & Methodologies
1 16 (100.00%) Analytics
2 15 (93.75%) Web Analytics
3 7 (43.75%) E-Commerce
4 6 (37.50%) A/B Testing
5 5 (31.25%) Digital Analytics
5 5 (31.25%) Digital Marketing
5 5 (31.25%) Mathematics
6 4 (25.00%) Data Analytics
6 4 (25.00%) SEO
7 3 (18.75%) Business Intelligence
7 3 (18.75%) Conversion Rate Optimisation
8 2 (12.50%) B2B
8 2 (12.50%) Continuous Improvement
8 2 (12.50%) Customer Insight
8 2 (12.50%) Statistics
9 1 (6.25%) Performance Improvement
9 1 (6.25%) Quantitative Analysis
9 1 (6.25%) Statistical Modelling
9 1 (6.25%) Visualisation
9 1 (6.25%) Web Development
Programming Languages
1 5 (31.25%) SQL
2 4 (25.00%) MATLAB
2 4 (25.00%) Python
3 1 (6.25%) JavaScript
Qualifications
1 5 (31.25%) Degree
Quality Assurance & Compliance
1 1 (6.25%) QA
Vendors
1 14 (87.50%) Google
2 9 (56.25%) Adobe
3 5 (31.25%) Omniture
4 4 (25.00%) Tableau
5 3 (18.75%) Optimizely
6 2 (12.50%) Hotjar
6 2 (12.50%) Microsoft