The median annual salary for a Web Analytics Manager was £57,500 in advertised job vacancies during the 3 months to 27 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Manager
UK
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 885 918 957
Rank change year-on-year +33 +39  
Permanent jobs requiring a Web Analytics Manager 5 14 25
As % of all permanent IT jobs advertised in the UK 0.006% 0.014% 0.023%
As % of the Job Titles category 0.006% 0.015% 0.024%
Number of salaries quoted 4 7 16
Median salary £57,500 £52,500 £42,250
Median salary % change year-on-year +9.52% +24.26%  
90% offered a salary of more than £55,750 £38,900 £35,000
10% offered a salary of more than £59,250 £63,000 £65,000
UK excluding London median salary - £42,500 £35,000
% change year-on-year - +21.42%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 85544 95045 105654
As % of all permanent IT job vacancies advertised in the UK 95.95% 96.52% 96.56%
Number of salaries quoted 69856 80154 87088
Median salary £46,500 £47,500 £45,000
Median salary % change year-on-year -2.10% +5.55%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £74,000 £70,000 £72,500
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

Web Analytics Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Web Analytics Manager in the job title.

Job vacancy trend for Web Analytics Manager in the UK

Web Analytics Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Manager.

Salary trend for Web Analytics Manager in the UK

Web Analytics Manager
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Manager within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 5 £57,500 +9.52%
London +27 4 £57,500 +6.97%
Uxbridge - 2 £57,500 -
South East +44 1 - -
Berkshire - 1 - -
Maidenhead - 1 - -

Web Analytics Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 27 June 2017, Web Analytics Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Web Analytics Manager in the job title.

1 10 (100.00%) Analytics
2 7 (70.00%) Google
3 6 (60.00%) Digital Analytics
3 6 (60.00%) Web Analytics
4 5 (50.00%) Marketing
4 5 (50.00%) Google Analytics
4 5 (50.00%) Analytical Skills
4 5 (50.00%) A/B Testing
5 3 (30.00%) Customer Insight
5 3 (30.00%) Digital Marketing
5 3 (30.00%) Data Analysis
5 3 (30.00%) E-Commerce
5 3 (30.00%) User Experience
6 2 (20.00%) Conversion Rate Optimisation
6 2 (20.00%) HTML
6 2 (20.00%) JavaScript
6 2 (20.00%) CSS
6 2 (20.00%) Python
6 2 (20.00%) SEO
6 2 (20.00%) Agile Software Development
6 2 (20.00%) Degree
6 2 (20.00%) Stakeholder Engagement
6 2 (20.00%) Waterfall
6 2 (20.00%) R
6 2 (20.00%) Multivariate Testing
6 2 (20.00%) Google Tag Manager
6 2 (20.00%) Optimizely
6 2 (20.00%) Hotjar
7 1 (10.00%) Continuous Delivery
7 1 (10.00%) DBS Check

Web Analytics Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) SAS
Applications
1 1 (10.00%) Microsoft Excel
1 1 (10.00%) Microsoft PowerPoint
1 1 (10.00%) SPSS
Business Applications
1 1 (10.00%) WebTrends
Cloud Services
1 5 (50.00%) Google Analytics
2 2 (20.00%) Google Tag Manager
3 1 (10.00%) Adobe Analytics
Database & Business Intelligence
1 1 (10.00%) Big Data
General
1 5 (50.00%) Marketing
2 1 (10.00%) Finance
2 1 (10.00%) Publishing
Libraries, Frameworks & Software Standards
1 2 (20.00%) CSS
1 2 (20.00%) HTML
Miscellaneous
1 5 (50.00%) Analytical Skills
2 3 (30.00%) User Experience
3 1 (10.00%) BBC
3 1 (10.00%) Credit Risk
3 1 (10.00%) Handset
3 1 (10.00%) Social Media
Processes & Methodologies
1 10 (100.00%) Analytics
2 6 (60.00%) Digital Analytics
2 6 (60.00%) Web Analytics
3 5 (50.00%) A/B Testing
4 3 (30.00%) Customer Insight
4 3 (30.00%) Data Analysis
4 3 (30.00%) Digital Marketing
4 3 (30.00%) E-Commerce
5 2 (20.00%) Agile Software Development
5 2 (20.00%) Conversion Rate Optimisation
5 2 (20.00%) Multivariate Testing
5 2 (20.00%) SEO
5 2 (20.00%) Stakeholder Engagement
5 2 (20.00%) Waterfall
6 1 (10.00%) Affiliate Marketing
6 1 (10.00%) Market Research
6 1 (10.00%) Quantitative Analysis
6 1 (10.00%) Social Media Analytics
6 1 (10.00%) Visualisation
6 1 (10.00%) Web Testing
Programming Languages
1 2 (20.00%) JavaScript
1 2 (20.00%) Python
1 2 (20.00%) R
2 1 (10.00%) SQL
Qualifications
1 2 (20.00%) Degree
2 1 (10.00%) BC Cleared
2 1 (10.00%) DBS Check
2 1 (10.00%) Security Cleared
Vendors
1 7 (70.00%) Google
2 2 (20.00%) Hotjar
2 2 (20.00%) Optimizely
3 1 (10.00%) Adobe
3 1 (10.00%) Omniture