The median annual salary for a Web Analytics Manager was £47,500 in advertised job vacancies during the 3 months to 22 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Web Analytics Manager
UK
Rank 860 921 955
Rank change year-on-year +61 +34  
Permanent jobs requiring a Web Analytics Manager 5 20 6
As % of all permanent IT jobs advertised in the UK 0.006% 0.020% 0.006%
As % of the Job Titles category 0.006% 0.020% 0.006%
Number of salaries quoted 5 20 2
Median salary £47,500 £45,000 £53,750
Median salary % change year-on-year +5.55% -16.27%  
90% offered a salary of more than £38,500 £35,000 £50,750
10% offered a salary of more than £49,400 £57,500 £56,750
UK excluding London median salary £48,500 £49,250 £50,000
% change year-on-year -1.52% -1.50%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 80774 98602 101550
As % of all permanent IT job vacancies advertised in the UK 96.28% 96.35% 96.62%
Number of salaries quoted 66963 82534 82926
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

Web Analytics Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Web Analytics Manager in the job title.

Job vacancy trend for Web Analytics Manager in the UK

Web Analytics Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Manager.

Salary trend for Web Analytics Manager in the UK

Web Analytics Manager
Salary Histogram

The salary distribution of IT jobs citing Web Analytics Manager over the 3 months to 22 March 2017.

Salary histogram for Web Analytics Manager in the UK

Web Analytics Manager
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Manager within the UK over the 3 months to 22 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +93 5 £47,500 +5.55%
London +55 4 £47,500 +5.55%
City of London - 2 £47,500 -
Swindon - 1 £48,500 -
Wiltshire - 1 £48,500 -
South West - 1 £48,500 -

Web Analytics Manager Skill Set
Top 30 Related IT Skills

For the 6 months to 22 March 2017, Web Analytics Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Web Analytics Manager in the job title.

1 20 (100.00%) Analytics
2 17 (85.00%) Google Analytics
2 17 (85.00%) Google
3 15 (75.00%) Web Analytics
4 12 (60.00%) Digital Analytics
5 11 (55.00%) Adobe
6 9 (45.00%) Adobe Analytics
7 7 (35.00%) Marketing
8 6 (30.00%) Data Analysis
9 5 (25.00%) WebTrends
9 5 (25.00%) HTML
9 5 (25.00%) JavaScript
9 5 (25.00%) CSS
9 5 (25.00%) Digital Marketing
9 5 (25.00%) Multivariate Testing
9 5 (25.00%) Customer Insight
10 4 (20.00%) Marketing Analytics
10 4 (20.00%) Analytical Skills
10 4 (20.00%) Product Management
10 4 (20.00%) Finance
10 4 (20.00%) MS PowerPoint
11 3 (15.00%) Agile Software Development
11 3 (15.00%) Web Development
11 3 (15.00%) Degree
11 3 (15.00%) JIRA
11 3 (15.00%) MS Office
11 3 (15.00%) Statistics
11 3 (15.00%) MS Excel
11 3 (15.00%) E-Commerce
11 3 (15.00%) Confluence

Web Analytics Manager Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (15.00%) Confluence
2 2 (10.00%) SAS
Applications
1 4 (20.00%) MS PowerPoint
2 3 (15.00%) MS Excel
2 3 (15.00%) MS Office
3 2 (10.00%) SPSS
Business Applications
1 5 (25.00%) WebTrends
Cloud Services
1 17 (85.00%) Google Analytics
2 9 (45.00%) Adobe Analytics
3 2 (10.00%) Google Tag Manager
Database & Business Intelligence
1 1 (5.00%) Big Data
1 1 (5.00%) Hadoop
Development Applications
1 3 (15.00%) JIRA
General
1 7 (35.00%) Marketing
2 4 (20.00%) Finance
3 1 (5.00%) Publishing
3 1 (5.00%) Retail
Libraries, Frameworks & Software Standards
1 5 (25.00%) CSS
1 5 (25.00%) HTML
Miscellaneous
1 4 (20.00%) Analytical Skills
2 2 (10.00%) User Experience
3 1 (5.00%) BBC
3 1 (5.00%) Credit Risk
3 1 (5.00%) Social Media
Processes & Methodologies
1 20 (100.00%) Analytics
2 15 (75.00%) Web Analytics
3 12 (60.00%) Digital Analytics
4 6 (30.00%) Data Analysis
5 5 (25.00%) Customer Insight
5 5 (25.00%) Digital Marketing
5 5 (25.00%) Multivariate Testing
6 4 (20.00%) Marketing Analytics
6 4 (20.00%) Product Management
7 3 (15.00%) A/B Testing
7 3 (15.00%) Actionable Insight
7 3 (15.00%) Agile Software Development
7 3 (15.00%) E-Commerce
7 3 (15.00%) Statistics
7 3 (15.00%) Tag Management
7 3 (15.00%) Web Development
8 1 (5.00%) Business Intelligence
8 1 (5.00%) Content Development
8 1 (5.00%) Matrix Organization
8 1 (5.00%) Social Media Analytics
Programming Languages
1 5 (25.00%) JavaScript
2 2 (10.00%) Python
2 2 (10.00%) R
2 2 (10.00%) SQL
Qualifications
1 3 (15.00%) Degree
2 1 (5.00%) BC Cleared
2 1 (5.00%) DBS Check
2 1 (5.00%) Security Cleared
Vendors
1 17 (85.00%) Google
2 11 (55.00%) Adobe
3 2 (10.00%) Omniture
4 1 (5.00%) Tableau
4 1 (5.00%) Tealium