Period
to 18 November 2017

The median annual salary for a Web Analytics Manager was £50,000 in advertised job vacancies during the 6 months to 18 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Manager
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 1160 1198 1284
Rank change year-on-year +38 +86 -18
Permanent jobs requiring a Web Analytics Manager 17 24 30
As % of all permanent IT jobs advertised in the UK 0.010% 0.013% 0.014%
As % of the Job Titles category 0.010% 0.013% 0.014%
Number of salaries quoted 17 14 23
UK median annual salary £50,000 £46,000 £45,000
Median salary % change year-on-year +8.70% +2.22% -
10th Percentile £35,000 £34,250 £32,500
90th Percentile £61,750 £68,175 £66,000
UK excluding London median annual salary £38,500 £45,000 £43,500
% change year-on-year -14.44% +3.45% -13.00%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 171362 183209 211285
% of permanent IT jobs with a recognized job title 95.77% 96.48% 96.46%
Number of salaries quoted 137432 153366 175465
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

Web Analytics Manager
Job Vacancy Trend

Job postings that featured Web Analytics Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics Manager in the UK

Web Analytics Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Manager.

Salary trend for Web Analytics Manager in the UK

Web Analytics Manager
Salary Histogram

The salary distribution of IT jobs citing Web Analytics Manager over the 6 months to 18 November 2017.

Salary histogram for Web Analytics Manager in the UK

Web Analytics Manager
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Manager within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +19 17 £50,000 +8.70%
London +3 12 £52,500 -20.45%
UK excluding London +52 5 £38,500 -14.44%
North of England +8 3 £38,500 +18.46%
Yorkshire +33 2 £38,500 +18.46%
South East +26 2 £35,000 -22.22%
North West - 1 £42,500 -

Web Analytics Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 18 November 2017, Web Analytics Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Web Analytics Manager in the job title.

1 17 (100.00%) Analytics
2 16 (94.12%) Web Analytics
3 14 (82.35%) Google
4 12 (70.59%) Google Analytics
5 9 (52.94%) User Experience
5 9 (52.94%) Adobe
6 8 (47.06%) E-Commerce
7 7 (41.18%) Adobe Analytics
7 7 (41.18%) Marketing
8 6 (35.29%) A/B Testing
9 5 (29.41%) Digital Analytics
9 5 (29.41%) Degree
9 5 (29.41%) Mathematics
9 5 (29.41%) Digital Marketing
9 5 (29.41%) Google Tag Manager
9 5 (29.41%) SQL
9 5 (29.41%) Omniture
9 5 (29.41%) SEO
10 4 (23.53%) Python
10 4 (23.53%) MATLAB
10 4 (23.53%) AdWords
10 4 (23.53%) Analytical Skills
10 4 (23.53%) Tableau
10 4 (23.53%) Big Data
10 4 (23.53%) Data Analytics
10 4 (23.53%) Spotfire
11 3 (17.65%) Digital Media
11 3 (17.65%) Optimizely
11 3 (17.65%) Business Intelligence
11 3 (17.65%) Conversion Rate Optimisation

Web Analytics Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (11.76%) Microsoft Office
2 1 (5.88%) Microsoft Excel
Business Applications
1 2 (11.76%) WebTrends
Cloud Services
1 12 (70.59%) Google Analytics
2 7 (41.18%) Adobe Analytics
3 5 (29.41%) Google Tag Manager
4 4 (23.53%) AdWords
Database & Business Intelligence
1 4 (23.53%) Big Data
1 4 (23.53%) Spotfire
Development Applications
1 1 (5.88%) Visual Website Optimizer
General
1 7 (41.18%) Marketing
Libraries, Frameworks & Software Standards
1 1 (5.88%) CSS
1 1 (5.88%) HTML
1 1 (5.88%) jQuery
Miscellaneous
1 9 (52.94%) User Experience
2 4 (23.53%) Analytical Skills
3 3 (17.65%) Digital Media
4 1 (5.88%) FMCG
4 1 (5.88%) Handset
Processes & Methodologies
1 17 (100.00%) Analytics
2 16 (94.12%) Web Analytics
3 8 (47.06%) E-Commerce
4 6 (35.29%) A/B Testing
5 5 (29.41%) Digital Analytics
5 5 (29.41%) Digital Marketing
5 5 (29.41%) Mathematics
5 5 (29.41%) SEO
6 4 (23.53%) Data Analytics
7 3 (17.65%) Business Intelligence
7 3 (17.65%) Conversion Rate Optimisation
8 2 (11.76%) Agile Software Development
8 2 (11.76%) B2B
8 2 (11.76%) Continuous Improvement
8 2 (11.76%) Customer Insight
8 2 (11.76%) Stakeholder Engagement
8 2 (11.76%) Statistics
8 2 (11.76%) Waterfall
9 1 (5.88%) Data Visualisation
9 1 (5.88%) Performance Improvement
Programming Languages
1 5 (29.41%) SQL
2 4 (23.53%) MATLAB
2 4 (23.53%) Python
3 1 (5.88%) JavaScript
Qualifications
1 5 (29.41%) Degree
Quality Assurance & Compliance
1 1 (5.88%) QA
Vendors
1 14 (82.35%) Google
2 9 (52.94%) Adobe
3 5 (29.41%) Omniture
4 4 (23.53%) Tableau
5 3 (17.65%) Optimizely
6 2 (11.76%) Hotjar
6 2 (11.76%) Microsoft