Period
to 17 December 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 17 December 2018 with a comparison to the same period in the previous 2 years.

Web Analytics
UK > England
6 months to
17 Dec 2018
Same period 2017 Same period 2016
Rank 879 733 638
Rank change year-on-year -146 -95 +76
Permanent jobs citing Web Analytics 227 457 644
As % of all permanent IT jobs advertised in England 0.15% 0.27% 0.37%
As % of the Processes & Methodologies category 0.17% 0.30% 0.41%
Number of salaries quoted 168 374 529
England median annual salary £47,500 £42,500 £47,500
Median salary % change year-on-year +11.76% -10.53% +5.56%
10th Percentile £30,750 £26,250 £31,250
90th Percentile £77,500 £67,500 £77,500
UK median annual salary £47,500 £42,500 £47,500
% change year-on-year +11.76% -10.53% +5.56%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 135,699 153,419 158,443
As % of all permanent IT jobs advertised in England 91.67% 91.91% 91.31%
Number of salaries quoted 108,361 122,911 132,586
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £30,000 £28,500 £28,000
90th Percentile £85,000 £80,000 £80,000
UK median annual salary £52,500 £50,000 £48,500
% change year-on-year +5.00% +3.09% +2.11%

Web Analytics
Job Vacancy Trend in England

Job postings citing Web Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Web Analytics in England

Web Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in England.

Salary trend for Web Analytics in England

Web Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Web Analytics in England over the 6 months to 17 December 2018.

Salary histogram for Web Analytics in England

Web Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the England region over the 6 months to 17 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -98 125 £52,250 +16.11% 27
Midlands +45 32 £47,500 +62.39% 5
South East -27 27 £40,000 - 8
North of England +5 22 £45,000 +12.50% 14
East Midlands +34 18 £28,500 -40.00% 2
East of England +15 17 £47,500 +61.02% 4
West Midlands +48 14 £47,500 +72.73% 3
Yorkshire +21 11 £36,250 -9.38% 5
North West +12 11 £45,000 +9.76% 9
South West +19 3 - - 2
Web Analytics
UK

For the 6 months to 17 December 2018, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Web Analytics.

1 227 (100.00%) Analytics
2 123 (54.19%) Marketing
3 104 (45.81%) Google
4 86 (37.89%) E-Commerce
5 85 (37.44%) Google Analytics
6 71 (31.28%) Analytical Skills
7 65 (28.63%) SQL
8 63 (27.75%) JavaScript
8 63 (27.75%) User Experience
9 58 (25.55%) HTML
10 57 (25.11%) Agile Software Development
11 51 (22.47%) Retail
11 51 (22.47%) Business Intelligence
11 51 (22.47%) SEO
12 48 (21.15%) Adobe
12 48 (21.15%) Degree
13 43 (18.94%) CSS
14 40 (17.62%) Microsoft Excel
15 36 (15.86%) Problem-Solving
16 33 (14.54%) Adobe Analytics
17 32 (14.10%) Decision-Making
18 31 (13.66%) A/B Testing
18 31 (13.66%) Digital Marketing
19 30 (13.22%) Google Tag Manager
20 28 (12.33%) Finance
20 28 (12.33%) Python
20 28 (12.33%) Personalization
21 27 (11.89%) Visualisation
21 27 (11.89%) Project Management
22 26 (11.45%) HTML5

Web Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (4.85%) SAS
2 8 (3.52%) CMS
3 3 (1.32%) Apache Spark
3 3 (1.32%) Marvel
4 2 (0.88%) Adobe Experience Manager
4 2 (0.88%) Facebook Platform
4 2 (0.88%) Umbraco
5 1 (0.44%) Apache
5 1 (0.44%) Confluence
5 1 (0.44%) Drupal
Applications
1 40 (17.62%) Microsoft Excel
2 13 (5.73%) Photoshop
3 11 (4.85%) InVision
4 7 (3.08%) SPSS
5 6 (2.64%) Microsoft PowerPoint
6 5 (2.20%) Microsoft Office
7 2 (0.88%) UserZoom
8 1 (0.44%) Stata
Business Applications
1 10 (4.41%) WebTrends
2 3 (1.32%) Eloqua
3 1 (0.44%) Adobe Campaign
3 1 (0.44%) SAP ERP
3 1 (0.44%) SessionCam
3 1 (0.44%) Unica
Cloud Services
1 85 (37.44%) Google Analytics
2 33 (14.54%) Adobe Analytics
3 30 (13.22%) Google Tag Manager
4 20 (8.81%) SaaS
5 14 (6.17%) AdWords
6 10 (4.41%) Google Cloud Platform
7 6 (2.64%) Amazon AWS
8 5 (2.20%) Microsoft Azure
8 5 (2.20%) PaaS
8 5 (2.20%) Salesforce Sales Cloud
9 4 (1.76%) Adobe Creative Cloud
9 4 (1.76%) Serverless
10 3 (1.32%) AWS Lambda
11 2 (0.88%) GitHub
11 2 (0.88%) Pure360
12 1 (0.44%) Amazon S3
Communications & Networking
1 5 (2.20%) PPP
2 2 (0.88%) Internet
3 1 (0.44%) SMS
Database & Business Intelligence
1 19 (8.37%) Big Data
2 13 (5.73%) QlikView
3 12 (5.29%) Power BI
3 12 (5.29%) SQL Server
4 8 (3.52%) BigQuery
4 8 (3.52%) Data Mining
5 7 (3.08%) Relational Database
6 6 (2.64%) Data Warehouse
6 6 (2.64%) MySQL
7 5 (2.20%) Amazon Redshift
7 5 (2.20%) BusinessObjects
8 4 (1.76%) Looker
8 4 (1.76%) Mixpanel
8 4 (1.76%) SAP BW
8 4 (1.76%) SQL Server 2016
9 3 (1.32%) NoSQL
9 3 (1.32%) Snowflake Schema
9 3 (1.32%) SQL Server Analysis Services
9 3 (1.32%) SQL Server Integration Services
9 3 (1.32%) SQL Server Reporting Services
Development Applications
1 17 (7.49%) Axure RP
2 13 (5.73%) Git (software)
3 10 (4.41%) JIRA
4 5 (2.20%) Team Foundation Server
5 3 (1.32%) Visual Website Optimizer
6 2 (0.88%) Balsamiq Mockups
6 2 (0.88%) Grunt
6 2 (0.88%) gulp
7 1 (0.44%) Subversion
7 1 (0.44%) webpack
General
1 123 (54.19%) Marketing
2 51 (22.47%) Retail
3 28 (12.33%) Finance
4 9 (3.96%) Banking
5 6 (2.64%) Advertising
5 6 (2.64%) Back Office
6 5 (2.20%) Dutch Language
7 4 (1.76%) Games
7 4 (1.76%) Publishing
7 4 (1.76%) Telecoms
8 3 (1.32%) Manufacturing
8 3 (1.32%) Pharmaceutical
9 2 (0.88%) French Language
9 2 (0.88%) German Language
9 2 (0.88%) Investment Banking
9 2 (0.88%) Spanish Language
10 1 (0.44%) Automotive
10 1 (0.44%) Electronics
10 1 (0.44%) Italian Language
10 1 (0.44%) Retail Banking
Job Titles
1 62 (27.31%) Analyst
2 29 (12.78%) Developer
3 23 (10.13%) Digital Analyst
3 23 (10.13%) Web Analyst
4 15 (6.61%) Data Analyst
4 15 (6.61%) Designer
4 15 (6.61%) UX Designer
5 14 (6.17%) Consultant
5 14 (6.17%) Senior Analyst
6 13 (5.73%) Google Analytics Analyst
6 13 (5.73%) Google Analytics Web Analyst
6 13 (5.73%) Technical Consultant
6 13 (5.73%) Web Manager
7 12 (5.29%) Analytics Manager
7 12 (5.29%) JavaScript Developer
8 10 (4.41%) .NET Developer
8 10 (4.41%) Data Scientist
8 10 (4.41%) E-Commerce Manager
9 9 (3.96%) Web Analytics Analyst
10 7 (3.08%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 58 (25.55%) HTML
2 43 (18.94%) CSS
3 26 (11.45%) HTML5
4 18 (7.93%) jQuery
5 14 (6.17%) XML
6 13 (5.73%) .NET
6 13 (5.73%) Ajax
6 13 (5.73%) ASP.NET
6 13 (5.73%) JSP
6 13 (5.73%) XHTML
6 13 (5.73%) XML Schema
6 13 (5.73%) XSL
7 12 (5.29%) AngularJS
7 12 (5.29%) ASP.NET MVC
7 12 (5.29%) CSS3
8 8 (3.52%) React
9 7 (3.08%) D3.js
9 7 (3.08%) Natural Language Processing
10 6 (2.64%) Velocity
11 4 (1.76%) JSON
Miscellaneous
1 71 (31.28%) Analytical Skills
2 63 (27.75%) User Experience
3 26 (11.45%) Social Media
4 19 (8.37%) Enterprise Software
5 14 (6.17%) Credit Risk
6 9 (3.96%) PMI
6 9 (3.96%) Self-Motivation
7 8 (3.52%) Algorithms
8 7 (3.08%) Blog
9 6 (2.64%) Data Structures
10 5 (2.20%) Marketing Technology
11 4 (1.76%) Fintech
11 4 (1.76%) Mobile App
12 3 (1.32%) Analytical Mindset
12 3 (1.32%) Greenfield Project
13 2 (0.88%) New Media
13 2 (0.88%) Online Gambling
13 2 (0.88%) Smartphone
13 2 (0.88%) Social Network
13 2 (0.88%) Virtual Team
Operating Systems
1 3 (1.32%) Android
1 3 (1.32%) Apple iOS
1 3 (1.32%) Linux
Processes & Methodologies
1 227 (100.00%) Analytics
2 86 (37.89%) E-Commerce
3 57 (25.11%) Agile Software Development
4 51 (22.47%) Business Intelligence
4 51 (22.47%) SEO
5 36 (15.86%) Problem-Solving
6 32 (14.10%) Decision-Making
7 31 (13.66%) A/B Testing
7 31 (13.66%) Digital Marketing
8 28 (12.33%) Personalization
9 27 (11.89%) Project Management
9 27 (11.89%) Visualisation
10 25 (11.01%) Data Science
11 24 (10.57%) Digital Analytics
11 24 (10.57%) Wireframes
12 22 (9.69%) Web Development
13 21 (9.25%) Statistics
14 19 (8.37%) CRM
14 19 (8.37%) Mathematics
14 19 (8.37%) Prototyping
Programming Languages
1 65 (28.63%) SQL
2 63 (27.75%) JavaScript
3 28 (12.33%) Python
4 20 (8.81%) R
5 18 (7.93%) T-SQL
6 17 (7.49%) Java
7 13 (5.73%) Apex Code
7 13 (5.73%) C#
8 5 (2.20%) VB.NET
9 3 (1.32%) C
9 3 (1.32%) VBA
10 2 (0.88%) PHP
10 2 (0.88%) Ruby
10 2 (0.88%) Scala
Qualifications
1 48 (21.15%) Degree
2 9 (3.96%) Master's Degree
2 9 (3.96%) PMI Certification
3 7 (3.08%) PhD
4 5 (2.20%) Analytics IQ
5 4 (1.76%) Computer Science Degree
6 3 (1.32%) Numerate Degree
7 2 (0.88%) MBA
8 1 (0.44%) APMP
8 1 (0.44%) CCA
8 1 (0.44%) DV Cleared
8 1 (0.44%) ISEB
8 1 (0.44%) SC Cleared
8 1 (0.44%) Security Cleared
Quality Assurance & Compliance
1 6 (2.64%) GDPR
2 5 (2.20%) Data Quality
3 3 (1.32%) QA
4 1 (0.44%) PCI DSS
Systems Management
1 5 (2.20%) Single Sign-On
2 2 (0.88%) Ambari
3 1 (0.44%) Ansible
3 1 (0.44%) Matomo
Vendors
1 104 (45.81%) Google
2 48 (21.15%) Adobe
3 20 (8.81%) Salesforce.com
4 17 (7.49%) Tableau
5 16 (7.05%) Microsoft
6 11 (4.85%) Tealium
7 9 (3.96%) Demandware
7 9 (3.96%) Hotjar
8 8 (3.52%) Facebook
8 8 (3.52%) hybris
9 6 (2.64%) Twitter
10 5 (2.20%) Ensighten
10 5 (2.20%) Pardot
11 4 (1.76%) MicroStrategy
11 4 (1.76%) SAP
12 3 (1.32%) Optimizely
12 3 (1.32%) Oracle
13 2 (0.88%) Crazy Egg
13 2 (0.88%) HP
13 2 (0.88%) Qubit