Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
UK > England
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 745 645 667
Rank change year-on-year -100 +22 -67
Permanent jobs citing Web Analytics 440 632 727
As % of all permanent IT jobs advertised in England 0.26% 0.35% 0.36%
As % of the Processes & Methodologies category 0.29% 0.39% 0.40%
Number of salaries quoted 355 513 542
England median annual salary £42,500 £47,500 £45,000
Median salary % change year-on-year -10.53% +5.56% +5.88%
10th Percentile £26,250 £31,250 £27,050
90th Percentile £67,500 £76,250 £67,500
UK median annual salary £42,500 £47,500 £45,000
% change year-on-year -10.53% +5.56% +5.88%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 151759 160141 181584
As % of all permanent IT jobs advertised in England 89.91% 89.40% 88.76%
Number of salaries quoted 120765 134253 151176
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,500 £27,500
90th Percentile £80,000 £80,000 £77,500
UK median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

Web Analytics
Job Vacancy Trend in England

Job postings citing Web Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Web Analytics in England

Web Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in England.

Salary trend for Web Analytics in England

Web Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Web Analytics in England over the 6 months to 23 November 2017.

Salary histogram for Web Analytics in England

Web Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the England region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -39 266 £47,500 -9.52% 28
South East -13 84 £35,000 -22.22% 19
North of England -52 44 £40,000 - 5
East of England +5 28 £24,000 -40.00% 5
Yorkshire +23 26 £40,000 -4.76%
North West -57 18 £41,750 +11.33% 5
Midlands +19 14 £37,500 +7.14% 2
West Midlands +14 9 £28,500 -18.57% 1
East Midlands +28 5 £47,500 +43.94% 1
South West -16 3 £27,500 -38.89% 2
Web Analytics
UK

For the 6 months to 23 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Web Analytics.

1 440 (100.00%) Analytics
2 250 (56.82%) Marketing
3 249 (56.59%) Google
4 208 (47.27%) Google Analytics
5 137 (31.14%) SQL
6 135 (30.68%) E-Commerce
7 131 (29.77%) Adobe
8 111 (25.23%) Analytical Skills
9 108 (24.55%) User Experience
10 107 (24.32%) JavaScript
11 104 (23.64%) SEO
12 101 (22.95%) HTML
12 101 (22.95%) Adobe Analytics
13 95 (21.59%) Digital Marketing
13 95 (21.59%) Agile Software Development
14 90 (20.45%) CSS
15 75 (17.05%) Degree
16 73 (16.59%) Business Intelligence
17 71 (16.14%) Microsoft Excel
18 66 (15.00%) Omniture
19 61 (13.86%) Visualisation
20 59 (13.41%) Digital Analytics
21 57 (12.95%) Tableau
22 55 (12.50%) B2B
22 55 (12.50%) Retail
23 54 (12.27%) A/B Testing
24 53 (12.05%) Mathematics
25 51 (11.59%) Python
26 50 (11.36%) Big Data
26 50 (11.36%) jQuery

Web Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (7.95%) CMS
2 29 (6.59%) SAS
3 12 (2.73%) WordPress
4 8 (1.82%) WebSphere
5 6 (1.36%) Adobe Experience Manager
6 5 (1.14%) Drupal
6 5 (1.14%) Joomla!
7 4 (0.91%) Apache Spark
7 4 (0.91%) ColdFusion
8 3 (0.68%) IIS
8 3 (0.68%) JBoss
8 3 (0.68%) SharePoint
9 2 (0.45%) Apache Solr
9 2 (0.45%) Umbraco
10 1 (0.23%) Apache
10 1 (0.23%) Apache Pig
10 1 (0.23%) Elasticsearch
10 1 (0.23%) Sitecore CMS
Applications
1 71 (16.14%) Microsoft Excel
2 34 (7.73%) Microsoft Office
3 17 (3.86%) Microsoft PowerPoint
4 15 (3.41%) SPSS
5 12 (2.73%) Photoshop
6 5 (1.14%) SPSS Modeler
7 3 (0.68%) Adobe Creative Suite
7 3 (0.68%) Adobe Illustrator
8 2 (0.45%) MS Visio
9 1 (0.23%) Spreadsheet
Business Applications
1 45 (10.23%) WebTrends
2 6 (1.36%) SessionCam
3 5 (1.14%) Adobe Campaign
4 3 (0.68%) Dynamics CRM
5 2 (0.45%) Eloqua
Cloud Services
1 208 (47.27%) Google Analytics
2 101 (22.95%) Adobe Analytics
3 38 (8.64%) Google Tag Manager
4 34 (7.73%) AdWords
5 32 (7.27%) SaaS
6 14 (3.18%) Amazon AWS
7 9 (2.05%) Google Cloud Platform
8 5 (1.14%) Microsoft Azure
9 3 (0.68%) npm
9 3 (0.68%) PaaS
10 2 (0.45%) Salesforce Service Cloud
11 1 (0.23%) Firebase
11 1 (0.23%) Flurry Analytics
11 1 (0.23%) Kissmetrics
11 1 (0.23%) MailChimp
11 1 (0.23%) Office 365
Communications & Networking
1 10 (2.27%) Firewall
2 6 (1.36%) HTTP
2 6 (1.36%) Internet
3 3 (0.68%) Intranet
4 2 (0.45%) SSL
Database & Business Intelligence
1 50 (11.36%) Big Data
2 35 (7.95%) Data Mining
3 24 (5.45%) SQL Server
4 18 (4.09%) MySQL
4 18 (4.09%) Spotfire
5 15 (3.41%) Data Warehouse
6 14 (3.18%) Power BI
6 14 (3.18%) SQL Server Reporting Services
7 11 (2.50%) BusinessObjects
8 10 (2.27%) Amazon Redshift
9 9 (2.05%) Pentaho
10 8 (1.82%) Relational Database
11 7 (1.59%) Hadoop
12 6 (1.36%) BigQuery
12 6 (1.36%) SQL Server Integration Services
13 5 (1.14%) Mixpanel
13 5 (1.14%) PostgreSQL
14 4 (0.91%) BusinessObjects Dashboards
14 4 (0.91%) QlikView
14 4 (0.91%) SQL Server 2016
Development Applications
1 14 (3.18%) Axure RP
1 14 (3.18%) JIRA
2 8 (1.82%) Git (software)
3 5 (1.14%) Grunt
3 5 (1.14%) gulp
3 5 (1.14%) Subversion
4 3 (0.68%) Bower
4 3 (0.68%) jspm
5 2 (0.45%) Eclipse
5 2 (0.45%) NetBeans
5 2 (0.45%) Visual Studio
5 2 (0.45%) Visual Website Optimizer
6 1 (0.23%) Balsamiq Mockups
6 1 (0.23%) Fiddler
General
1 250 (56.82%) Marketing
2 55 (12.50%) Retail
3 42 (9.55%) Finance
4 30 (6.82%) Advertising
5 9 (2.05%) Publishing
5 9 (2.05%) Telecoms
6 8 (1.82%) Legal
7 7 (1.59%) Back Office
7 7 (1.59%) Games
7 7 (1.59%) Law
8 6 (1.36%) Banking
9 3 (0.68%) Automotive
10 1 (0.23%) Electronics
10 1 (0.23%) Mandarin Language
10 1 (0.23%) Military
10 1 (0.23%) Music Industry
10 1 (0.23%) Pharmaceutical
10 1 (0.23%) Retail Banking
Job Titles
1 189 (42.95%) Analyst
2 79 (17.95%) Web Analyst
3 61 (13.86%) Developer
4 45 (10.23%) Digital Analyst
5 36 (8.18%) Web Analytics Analyst
6 29 (6.59%) Analytics Manager
7 26 (5.91%) Data Analyst
7 26 (5.91%) Google Analytics Analyst
8 24 (5.45%) .NET Developer
9 22 (5.00%) Google Analytics Web Analyst
9 22 (5.00%) Insight Analyst
10 20 (4.55%) JavaScript Developer
11 19 (4.32%) Marketing Analyst
12 17 (3.86%) ASP.NET Developer
12 17 (3.86%) ASP.NET MVC Developer
12 17 (3.86%) C# .NET Developer
12 17 (3.86%) C# ASP.NET Developer
12 17 (3.86%) C# Developer
12 17 (3.86%) Senior Analyst
13 16 (3.64%) SQL Analyst
Libraries, Frameworks & Software Standards
1 101 (22.95%) HTML
2 90 (20.45%) CSS
3 50 (11.36%) jQuery
4 38 (8.64%) AngularJS
5 32 (7.27%) .NET
6 28 (6.36%) LESS
6 28 (6.36%) Sass
7 27 (6.14%) Twitter Bootstrap
8 26 (5.91%) ASP.NET
9 25 (5.68%) ASP.NET MVC
10 24 (5.45%) ASP.NET Web API
11 23 (5.23%) HTML5
12 14 (3.18%) Web Services
13 12 (2.73%) CSS3
14 9 (2.05%) Ajax
15 8 (1.82%) Gherkin
16 7 (1.59%) REST
17 6 (1.36%) React
17 6 (1.36%) XML
17 6 (1.36%) XSLT
Miscellaneous
1 111 (25.23%) Analytical Skills
2 108 (24.55%) User Experience
3 36 (8.18%) Social Media
4 22 (5.00%) Computer Science
5 20 (4.55%) Credit Risk
6 18 (4.09%) Mobile App
7 15 (3.41%) Data Structures
8 11 (2.50%) Algorithms
8 11 (2.50%) Digital Media
9 10 (2.27%) Minimum Viable Product
10 9 (2.05%) Blog
11 7 (1.59%) Management Information System
12 6 (1.36%) Fintech
12 6 (1.36%) Marketing Technology
13 5 (1.14%) Augmented Reality
13 5 (1.14%) Graphic Design
14 4 (0.91%) Enterprise Software
14 4 (0.91%) Handset
15 3 (0.68%) Taxonomies
15 3 (0.68%) Video Editing
Operating Systems
1 13 (2.95%) Windows
2 12 (2.73%) Windows Server
3 7 (1.59%) Linux
4 4 (0.91%) Unix
5 2 (0.45%) Android
5 2 (0.45%) Apple iOS
Processes & Methodologies
1 440 (100.00%) Analytics
2 135 (30.68%) E-Commerce
3 104 (23.64%) SEO
4 95 (21.59%) Agile Software Development
4 95 (21.59%) Digital Marketing
5 73 (16.59%) Business Intelligence
6 61 (13.86%) Visualisation
7 59 (13.41%) Digital Analytics
8 55 (12.50%) B2B
9 54 (12.27%) A/B Testing
10 53 (12.05%) Mathematics
11 45 (10.23%) Web Development
12 41 (9.32%) Data Visualisation
13 36 (8.18%) CRM
14 33 (7.50%) Pay per click
14 33 (7.50%) Wireframes
15 32 (7.27%) Statistics
16 31 (7.05%) Customer Insight
17 30 (6.82%) Actionable Insight
18 29 (6.59%) Conversion Rate Optimisation
Programming Languages
1 137 (31.14%) SQL
2 107 (24.32%) JavaScript
3 51 (11.59%) Python
4 30 (6.82%) C#
5 25 (5.68%) R
6 23 (5.23%) PHP
7 14 (3.18%) Java
8 10 (2.27%) MATLAB
9 8 (1.82%) VB
10 7 (1.59%) T-SQL
10 7 (1.59%) VBA
11 5 (1.14%) PL/SQL
12 4 (0.91%) C
12 4 (0.91%) Perl
13 2 (0.45%) C++
13 2 (0.45%) Ruby
13 2 (0.45%) Scala
Qualifications
1 75 (17.05%) Degree
2 11 (2.50%) Numerate Degree
3 10 (2.27%) CCNA
3 10 (2.27%) CCNP
3 10 (2.27%) Cisco Certification
4 7 (1.59%) Computer Science Degree
5 5 (1.14%) Analytics IQ
5 5 (1.14%) PhD
6 2 (0.45%) Postgraduate
6 2 (0.45%) SC Cleared
6 2 (0.45%) Security Cleared
7 1 (0.23%) CBAP
7 1 (0.23%) IIBA
7 1 (0.23%) ISEB
7 1 (0.23%) Master's Degree
7 1 (0.23%) PMI Certification
7 1 (0.23%) PMP
Quality Assurance & Compliance
1 16 (3.64%) QA
2 4 (0.91%) Data Quality
2 4 (0.91%) SLA
3 1 (0.23%) PCI DSS
Systems Management
1 3 (0.68%) Puppet
2 1 (0.23%) EMC NetWorker
2 1 (0.23%) Piwik
2 1 (0.23%) Systems Management Server (SMS)
Vendors
1 249 (56.59%) Google
2 131 (29.77%) Adobe
3 66 (15.00%) Omniture
4 57 (12.95%) Tableau
5 39 (8.86%) Microsoft
6 24 (5.45%) HP
7 16 (3.64%) Twitter
8 15 (3.41%) Facebook
8 15 (3.41%) IBM
9 14 (3.18%) Tealium
10 11 (2.50%) Coremetrics
11 9 (2.05%) Ensighten
11 9 (2.05%) Optimizely
11 9 (2.05%) Salesforce.com
12 7 (1.59%) Cognos
13 6 (1.36%) DoubleClick
13 6 (1.36%) Hotjar
13 6 (1.36%) Salesforce Marketing Cloud
14 5 (1.14%) hybris
15 4 (0.91%) Teradata