Period
to 26 September 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 26 September 2018 with a comparison to the same period in the previous 2 years.

Web Analytics
UK > England
6 months to
26 Sep 2018
Same period 2017 Same period 2016
Rank 858 743 719
Rank change year-on-year -115 -24 -46
Permanent jobs citing Web Analytics 287 443 532
As % of all permanent IT jobs advertised in England 0.18% 0.27% 0.29%
As % of the Processes & Methodologies category 0.20% 0.29% 0.32%
Number of salaries quoted 240 348 455
England median annual salary £47,000 £45,000 £45,000
Median salary % change year-on-year +4.44% - +4.65%
10th Percentile £27,450 £27,250 £31,100
90th Percentile £71,250 £71,250 £73,750
UK median annual salary £47,500 £43,000 £45,000
% change year-on-year +10.47% -4.44% +4.65%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 142,232 152,761 165,364
As % of all permanent IT jobs advertised in England 91.08% 91.55% 90.91%
Number of salaries quoted 114,059 121,282 139,464
England median annual salary £50,000 £50,000 £50,000
10th Percentile £29,750 £28,500 £27,750
90th Percentile £83,750 £80,000 £78,750
UK median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Web Analytics
Job Vacancy Trend in England

Job postings citing Web Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Web Analytics in England

Web Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in England.

Salary trend for Web Analytics in England

Web Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Web Analytics in England over the 6 months to 26 September 2018.

Salary histogram for Web Analytics in England

Web Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the England region over the 6 months to 26 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -112 161 £52,000 +4.00% 15
South East +23 54 £40,000 +23.08% 6
North of England +5 28 £42,500 +6.25% 14
Midlands +33 19 £42,500 +45.30% 6
North West +8 16 £45,000 +33.33% 8
West Midlands +32 12 £47,500 +66.67% 4
Yorkshire +21 12 £35,000 -12.50% 6
East of England +12 12 £52,500 +118.75% 3
South West +22 9 £30,000 -35.48% 2
East Midlands +5 7 £28,500 -36.67% 2
Web Analytics
UK

For the 6 months to 26 September 2018, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Web Analytics.

1 287 (100.00%) Analytics
2 152 (52.96%) Marketing
3 149 (51.92%) Google
4 123 (42.86%) Google Analytics
5 94 (32.75%) HTML
6 91 (31.71%) JavaScript
7 89 (31.01%) E-Commerce
8 86 (29.97%) User Experience
9 83 (28.92%) SQL
10 72 (25.09%) CSS
11 71 (24.74%) Analytical Skills
12 65 (22.65%) Adobe
13 60 (20.91%) Business Intelligence
13 60 (20.91%) Agile Software Development
14 59 (20.56%) Adobe Analytics
15 55 (19.16%) Degree
16 53 (18.47%) SEO
16 53 (18.47%) Retail
17 45 (15.68%) Digital Marketing
18 43 (14.98%) Microsoft Excel
19 40 (13.94%) Digital Analytics
19 40 (13.94%) A/B Testing
20 39 (13.59%) Python
20 39 (13.59%) Finance
21 37 (12.89%) Problem-Solving
22 36 (12.54%) CRM
23 35 (12.20%) Big Data
24 33 (11.50%) Google Tag Manager
25 31 (10.80%) Tag Management
25 31 (10.80%) B2B

Web Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (5.23%) SAS
2 9 (3.14%) CMS
3 4 (1.39%) Adobe Experience Manager
3 4 (1.39%) Apache Spark
3 4 (1.39%) Marvel
4 3 (1.05%) Confluence
5 2 (0.70%) Umbraco
6 1 (0.35%) Apache
6 1 (0.35%) Drupal
6 1 (0.35%) SharePoint
6 1 (0.35%) SharePoint 2010
6 1 (0.35%) Tomcat
6 1 (0.35%) WordPress
Applications
1 43 (14.98%) Microsoft Excel
2 12 (4.18%) Microsoft PowerPoint
3 9 (3.14%) SPSS
4 7 (2.44%) InVision
4 7 (2.44%) Microsoft Office
5 6 (2.09%) Photoshop
6 2 (0.70%) EViews
6 2 (0.70%) UserZoom
7 1 (0.35%) Stata
Business Applications
1 5 (1.74%) Adobe Campaign
1 5 (1.74%) WebTrends
2 3 (1.05%) Eloqua
3 2 (0.70%) SessionCam
4 1 (0.35%) Academy Revenues and Benefits
4 1 (0.35%) FastStats
4 1 (0.35%) Salesforce.com CRM
4 1 (0.35%) SAP ERP
Cloud Services
1 123 (42.86%) Google Analytics
2 59 (20.56%) Adobe Analytics
3 33 (11.50%) Google Tag Manager
4 29 (10.10%) SaaS
5 21 (7.32%) AdWords
6 11 (3.83%) Google Cloud Platform
7 6 (2.09%) Amazon AWS
8 5 (1.74%) PaaS
9 4 (1.39%) Serverless
10 3 (1.05%) AWS Lambda
11 2 (0.70%) Adobe Creative Cloud
11 2 (0.70%) GitHub
11 2 (0.70%) Microsoft Azure
12 1 (0.35%) Pure360
Communications & Networking
1 10 (3.48%) Internet
2 5 (1.74%) PPP
3 1 (0.35%) Intranet
3 1 (0.35%) SMS
Database & Business Intelligence
1 35 (12.20%) Big Data
2 16 (5.57%) SQL Server
3 10 (3.48%) Data Warehouse
4 9 (3.14%) BigQuery
5 8 (2.79%) Relational Database
6 7 (2.44%) Mixpanel
6 7 (2.44%) MySQL
6 7 (2.44%) QlikView
7 6 (2.09%) Spotfire
8 5 (1.74%) Power BI
9 4 (1.39%) Amazon Redshift
9 4 (1.39%) Data Mining
9 4 (1.39%) Looker
9 4 (1.39%) NoSQL
10 3 (1.05%) Apache Hive
10 3 (1.05%) Hadoop
10 3 (1.05%) SAP BW
10 3 (1.05%) Snowflake Schema
11 2 (0.70%) Oracle Reports
11 2 (0.70%) SQL Server Reporting Services
Development Applications
1 14 (4.88%) Git (software)
2 12 (4.18%) Axure RP
2 12 (4.18%) JIRA
3 5 (1.74%) Team Foundation Server
4 4 (1.39%) Visual Website Optimizer
5 2 (0.70%) Balsamiq Mockups
6 1 (0.35%) Bitbucket
6 1 (0.35%) Grunt
6 1 (0.35%) gulp
6 1 (0.35%) Subversion
6 1 (0.35%) webpack
General
1 152 (52.96%) Marketing
2 53 (18.47%) Retail
3 39 (13.59%) Finance
4 23 (8.01%) Advertising
5 10 (3.48%) Publishing
6 6 (2.09%) Back Office
6 6 (2.09%) Games
7 5 (1.74%) Dutch Language
8 4 (1.39%) Manufacturing
9 3 (1.05%) Banking
9 3 (1.05%) Digital Economy
9 3 (1.05%) Law
9 3 (1.05%) Spanish Language
9 3 (1.05%) Telecoms
10 2 (0.70%) Automotive
10 2 (0.70%) French Language
10 2 (0.70%) German Language
10 2 (0.70%) Retail Banking
11 1 (0.35%) Financial Institution
11 1 (0.35%) Italian Language
Job Titles
1 88 (30.66%) Analyst
2 55 (19.16%) Developer
3 40 (13.94%) Web Analyst
4 29 (10.10%) Digital Analyst
5 22 (7.67%) Analytics Manager
6 21 (7.32%) JavaScript Developer
7 20 (6.97%) .NET Developer
7 20 (6.97%) Google Analytics Analyst
8 19 (6.62%) Google Analytics Web Analyst
9 18 (6.27%) Senior Analyst
10 17 (5.92%) Web Analytics Analyst
11 16 (5.57%) C# Developer
12 15 (5.23%) Data Analyst
13 14 (4.88%) Analytics Developer
13 14 (4.88%) Senior Web Analyst
14 13 (4.53%) C# .NET Developer
14 13 (4.53%) Front End Developer (Client-Side Developer)
15 11 (3.83%) Digital Analytics Analyst
16 10 (3.48%) Data Scientist
16 10 (3.48%) HTML CSS Developer
Libraries, Frameworks & Software Standards
1 94 (32.75%) HTML
2 72 (25.09%) CSS
3 31 (10.80%) jQuery
4 27 (9.41%) .NET
4 27 (9.41%) ASP.NET
5 25 (8.71%) AngularJS
5 25 (8.71%) ASP.NET MVC
6 24 (8.36%) HTML5
7 15 (5.23%) CSS3
8 14 (4.88%) React
9 10 (3.48%) ASP.NET Web API
10 8 (2.79%) Ember.js
10 8 (2.79%) Regular Expression
10 8 (2.79%) XML
11 7 (2.44%) JSON
11 7 (2.44%) Natural Language Processing
12 6 (2.09%) D3.js
12 6 (2.09%) Web Services
13 5 (1.74%) Node.js
13 5 (1.74%) Velocity
Miscellaneous
1 86 (29.97%) User Experience
2 71 (24.74%) Analytical Skills
3 25 (8.71%) Social Media
4 22 (7.67%) Computer Science
5 18 (6.27%) Credit Risk
6 11 (3.83%) Self-Motivation
7 9 (3.14%) Enterprise Software
8 8 (2.79%) Digital Media
9 7 (2.44%) Algorithms
9 7 (2.44%) Blog
9 7 (2.44%) Marketing Technology
10 6 (2.09%) Fintech
11 5 (1.74%) Greenfield Project
11 5 (1.74%) Minimum Viable Product
12 4 (1.39%) Management Information System
12 4 (1.39%) Mobile App
13 2 (0.70%) Handset
13 2 (0.70%) Online Gambling
13 2 (0.70%) Taxonomies
13 2 (0.70%) Video Editing
Operating Systems
1 5 (1.74%) Android
1 5 (1.74%) Apple iOS
2 3 (1.05%) Linux
Processes & Methodologies
1 287 (100.00%) Analytics
2 89 (31.01%) E-Commerce
3 60 (20.91%) Agile Software Development
3 60 (20.91%) Business Intelligence
4 53 (18.47%) SEO
5 45 (15.68%) Digital Marketing
6 40 (13.94%) A/B Testing
6 40 (13.94%) Digital Analytics
7 37 (12.89%) Problem-Solving
8 36 (12.54%) CRM
9 31 (10.80%) B2B
9 31 (10.80%) Tag Management
10 30 (10.45%) Data Science
11 26 (9.06%) Mathematics
11 26 (9.06%) Visualisation
12 25 (8.71%) Conversion Rate Optimisation
12 25 (8.71%) MVC
13 23 (8.01%) Data Analytics
13 23 (8.01%) Web Development
14 22 (7.67%) Personalization
Programming Languages
1 91 (31.71%) JavaScript
2 83 (28.92%) SQL
3 39 (13.59%) Python
4 28 (9.76%) C#
5 21 (7.32%) R
6 17 (5.92%) T-SQL
7 13 (4.53%) Java
8 8 (2.79%) VB.NET
8 8 (2.79%) VBA
9 7 (2.44%) C
9 7 (2.44%) MATLAB
10 4 (1.39%) PHP
10 4 (1.39%) Scala
10 4 (1.39%) VB
11 3 (1.05%) Apex Code
11 3 (1.05%) Ruby
11 3 (1.05%) VB6
12 1 (0.35%) Elixir
Qualifications
1 55 (19.16%) Degree
2 8 (2.79%) Computer Science Degree
2 8 (2.79%) PhD
3 7 (2.44%) Analytics IQ
4 6 (2.09%) Numerate Degree
5 3 (1.05%) Master's Degree
6 2 (0.70%) PMI Certification
6 2 (0.70%) PMP
7 1 (0.35%) CCA
7 1 (0.35%) DV Cleared
7 1 (0.35%) SC Cleared
7 1 (0.35%) Security Cleared
Quality Assurance & Compliance
1 6 (2.09%) GDPR
2 4 (1.39%) QA
3 1 (0.35%) PCI DSS
System Software
1 1 (0.35%) Docker
Systems Management
1 5 (1.74%) Single Sign-On
2 2 (0.70%) Ambari
2 2 (0.70%) Matomo
3 1 (0.35%) Ansible
3 1 (0.35%) Opscode Chef
Vendors
1 149 (51.92%) Google
2 65 (22.65%) Adobe
3 29 (10.10%) Tableau
4 16 (5.57%) Omniture
5 13 (4.53%) Microsoft
5 13 (4.53%) Tealium
6 12 (4.18%) Salesforce.com
7 11 (3.83%) Optimizely
8 10 (3.48%) HP
9 9 (3.14%) Twitter
10 8 (2.79%) Hotjar
11 5 (1.74%) Crazy Egg
11 5 (1.74%) DoubleClick
11 5 (1.74%) Ensighten
11 5 (1.74%) Facebook
12 4 (1.39%) Maxymiser
12 4 (1.39%) MicroStrategy
12 4 (1.39%) Screaming Frog
13 3 (1.05%) Monetate
13 3 (1.05%) Oracle