The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
UK / England
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 615 680 598
Rank change year-on-year +65 -82  
Permanent jobs citing Web Analytics 251 236 389
As % of all permanent IT jobs advertised in England 0.30% 0.26% 0.37%
As % of the Processes & Methodologies category 0.34% 0.29% 0.43%
Number of salaries quoted 190 206 304
Median salary £50,000 £45,000 £42,500
Median salary % change year-on-year +11.11% +5.88%  
90% offered a salary of more than £30,000 £30,500 £29,650
10% offered a salary of more than £67,500 £60,000 £70,000
UK excluding London median salary £31,750 £37,500 £40,000
% change year-on-year -15.33% -6.25%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 74281 81140 91281
As % of all permanent IT job vacancies advertised in England 89.70% 88.99% 87.96%
Number of salaries quoted 60243 68634 75471
Median salary £52,000 £50,000 £50,000
Median salary % change year-on-year +4.00% -  
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Web Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in England

Web Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in England.

Salary trend for Web Analytics in England

Web Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Web Analytics in England over the 3 months to 25 June 2017.

Salary histogram for Web Analytics in England

Web Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the England region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +79 189 £50,000 - 29
South East +40 22 £31,000 -29.14% 3
North West -38 16 £32,500 -13.33% 1
East of England +9 10 £25,000 -44.44% 2
West Midlands +17 6 £27,500 -3.50% 2
East Midlands +25 5 £40,000 +23.07% 1
South West -5 2 £47,500 +5.55%
Yorkshire -9 1 £31,500 -3.07% 4
Web Analytics
UK

For the 6 months to 25 June 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Web Analytics.

1 513 (100.00%) Analytics
2 319 (62.18%) Marketing
3 215 (41.91%) Google
4 199 (38.79%) Google Analytics
5 172 (33.53%) User Experience
6 153 (29.82%) SQL
7 145 (28.27%) E-Commerce
7 145 (28.27%) Adobe
8 137 (26.71%) Business Intelligence
9 128 (24.95%) Analytical Skills
10 126 (24.56%) JavaScript
11 118 (23.00%) Agile Software Development
12 116 (22.61%) HTML
13 115 (22.42%) Degree
14 105 (20.47%) Digital Marketing
15 102 (19.88%) CSS
16 98 (19.10%) SEO
17 97 (18.91%) Adobe Analytics
18 91 (17.74%) Big Data
19 84 (16.37%) Credit Risk
20 81 (15.79%) A/B Testing
21 74 (14.42%) Finance
22 71 (13.84%) Microsoft Excel
23 64 (12.48%) Visualisation
23 64 (12.48%) Digital Analytics
24 63 (12.28%) CRM
25 62 (12.09%) CMS
25 62 (12.09%) Actionable Insight
26 61 (11.89%) Web Development
27 59 (11.50%) Content Management

Web Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 62 (12.09%) CMS
2 59 (11.50%) SAS
3 25 (4.87%) Adobe Experience Manager
4 10 (1.95%) Apache Spark
5 5 (0.97%) Liferay
5 5 (0.97%) Marvel
6 3 (0.58%) IIS
6 3 (0.58%) JBoss
7 2 (0.39%) Apache Pig
7 2 (0.39%) Confluence
7 2 (0.39%) WebSphere
7 2 (0.39%) WordPress
8 1 (0.19%) Apache Solr
8 1 (0.19%) Elasticsearch
8 1 (0.19%) nginx
8 1 (0.19%) Sitecore CMS
8 1 (0.19%) Umbraco
Applications
1 71 (13.84%) Microsoft Excel
2 41 (7.99%) Microsoft Office
3 27 (5.26%) Photoshop
4 25 (4.87%) SPSS
5 20 (3.90%) Adobe Illustrator
6 13 (2.53%) Microsoft PowerPoint
7 10 (1.95%) OmniGraffle
8 7 (1.36%) MS Visio
9 6 (1.17%) Adobe Creative Suite
9 6 (1.17%) Microsoft Project
10 3 (0.58%) SPSS Modeler
11 2 (0.39%) GIMP
11 2 (0.39%) InVision
12 1 (0.19%) Gephi
Business Applications
1 33 (6.43%) WebTrends
2 7 (1.36%) Eloqua
3 6 (1.17%) Magento
4 5 (0.97%) Adobe Campaign
4 5 (0.97%) FastStats
4 5 (0.97%) SessionCam
5 4 (0.78%) Unica
6 1 (0.19%) Dynamics CRM
6 1 (0.19%) Fredhopper
6 1 (0.19%) Salesforce.com CRM
Cloud Services
1 199 (38.79%) Google Analytics
2 97 (18.91%) Adobe Analytics
3 26 (5.07%) SaaS
4 21 (4.09%) Google Tag Manager
5 15 (2.92%) Amazon AWS
6 9 (1.75%) Cloud Computing
6 9 (1.75%) PaaS
7 8 (1.56%) AdWords
8 7 (1.36%) Google Cloud Platform
9 5 (0.97%) Amazon CloudWatch
9 5 (0.97%) AWS Lambda
9 5 (0.97%) CloudFront
9 5 (0.97%) Route 53
9 5 (0.97%) Virtual Private Cloud
10 2 (0.39%) AdSense
11 1 (0.19%) Amazon S3
11 1 (0.19%) Kissmetrics
11 1 (0.19%) Responsys
Communications & Networking
1 6 (1.17%) HTTP
2 4 (0.78%) Broadband
2 4 (0.78%) Firewall
3 2 (0.39%) HTTPS
3 2 (0.39%) Internet
4 1 (0.19%) SMS
Database & Business Intelligence
1 91 (17.74%) Big Data
2 29 (5.65%) Data Mining
3 28 (5.46%) MySQL
4 24 (4.68%) SQL Server
5 18 (3.51%) BusinessObjects
6 13 (2.53%) Hadoop
6 13 (2.53%) QlikView
7 12 (2.34%) Data Warehouse
8 11 (2.14%) Power BI
9 9 (1.75%) Apache Hive
9 9 (1.75%) PostgreSQL
9 9 (1.75%) Qlik Sense
9 9 (1.75%) SQL Server Reporting Services
10 7 (1.36%) BigQuery
10 7 (1.36%) NoSQL
10 7 (1.36%) Spotfire
11 6 (1.17%) Relational Database
12 5 (0.97%) Amazon DynamoDB
12 5 (0.97%) Text Mining
13 4 (0.78%) Base SAS
Development Applications
1 27 (5.26%) Git (software)
2 16 (3.12%) JIRA
3 14 (2.73%) Axure RP
4 11 (2.14%) Grunt
4 11 (2.14%) gulp
5 9 (1.75%) Bower
5 9 (1.75%) jspm
6 5 (0.97%) Mocha
6 5 (0.97%) Subversion
6 5 (0.97%) TestNG
7 3 (0.58%) Jenkins
8 2 (0.39%) Atlassian Bamboo
8 2 (0.39%) Balsamiq Mockups
8 2 (0.39%) Dreamweaver
8 2 (0.39%) Fiddler
8 2 (0.39%) Firebug
8 2 (0.39%) TeamCity
9 1 (0.19%) Capybara
9 1 (0.19%) Cucumber
9 1 (0.19%) Sonatype Nexus
General
1 319 (62.18%) Marketing
2 74 (14.42%) Finance
3 52 (10.14%) Retail
4 47 (9.16%) Advertising
5 28 (5.46%) Banking
6 23 (4.48%) Games
7 19 (3.70%) Telecoms
8 18 (3.51%) Back Office
9 16 (3.12%) Publishing
10 15 (2.92%) Legal
11 2 (0.39%) Private Banking
12 1 (0.19%) Brand Awareness
12 1 (0.19%) Front Office
12 1 (0.19%) Mandarin Language
12 1 (0.19%) Retail Banking
Job Titles
1 159 (30.99%) Analyst
2 74 (14.42%) Developer
3 50 (9.75%) Web Analyst
4 46 (8.97%) Front End Developer (Client-Side Developer)
5 38 (7.41%) Digital Analyst
6 33 (6.43%) Analytics Manager
6 33 (6.43%) Designer
7 30 (5.85%) Data Analyst
7 30 (5.85%) JavaScript Developer
8 29 (5.65%) Consultant
8 29 (5.65%) Insight Analyst
9 25 (4.87%) UX Designer
10 24 (4.68%) Business Analyst
10 24 (4.68%) Senior Analyst
11 23 (4.48%) Digital Analytics Manager
12 22 (4.29%) Architect
13 19 (3.70%) Analytics Consultant
14 18 (3.51%) SQL Analyst
15 17 (3.31%) Senior Developer
16 16 (3.12%) Senior Manager
Libraries, Frameworks & Software Standards
1 116 (22.61%) HTML
2 102 (19.88%) CSS
3 48 (9.36%) AngularJS
4 35 (6.82%) HTML5
5 32 (6.24%) Web Services
6 31 (6.04%) jQuery
6 31 (6.04%) XML
7 18 (3.51%) REST
8 16 (3.12%) JSON
9 15 (2.92%) RESTful
10 14 (2.73%) React
11 13 (2.53%) EJB
11 13 (2.53%) J2EE
11 13 (2.53%) JDBC
11 13 (2.53%) JMS
11 13 (2.53%) Servlets
12 12 (2.34%) XHTML
13 11 (2.14%) Natural Language Processing
13 11 (2.14%) Redux
13 11 (2.14%) Sass
Miscellaneous
1 172 (33.53%) User Experience
2 128 (24.95%) Analytical Skills
3 84 (16.37%) Credit Risk
4 54 (10.53%) Social Media
5 42 (8.19%) Mobile App
6 28 (5.46%) W3C
7 26 (5.07%) Computer Science
8 18 (3.51%) Graphic Design
8 18 (3.51%) Online Banking
9 17 (3.31%) Enterprise Software
10 12 (2.34%) Greenfield Project
11 11 (2.14%) Fintech
11 11 (2.14%) Management Information System
12 8 (1.56%) Algorithms
12 8 (1.56%) Data Centre
12 8 (1.56%) Digital Media
13 7 (1.36%) Data Structures
14 4 (0.78%) BBC
14 4 (0.78%) Foreign Exchange (FX)
15 3 (0.58%) Handset
Operating Systems
1 13 (2.53%) Linux
2 7 (1.36%) Android
2 7 (1.36%) Apple iOS
3 6 (1.17%) Windows
4 4 (0.78%) Unix
4 4 (0.78%) Windows Server
Processes & Methodologies
1 513 (100.00%) Analytics
2 145 (28.27%) E-Commerce
3 137 (26.71%) Business Intelligence
4 118 (23.00%) Agile Software Development
5 105 (20.47%) Digital Marketing
6 98 (19.10%) SEO
7 81 (15.79%) A/B Testing
8 64 (12.48%) Digital Analytics
8 64 (12.48%) Visualisation
9 63 (12.28%) CRM
10 62 (12.09%) Actionable Insight
11 61 (11.89%) Web Development
12 59 (11.50%) Content Management
13 51 (9.94%) Front End Development
14 47 (9.16%) Personalization
15 40 (7.80%) Project Management
16 39 (7.60%) Multivariate Testing
16 39 (7.60%) Web Design
17 38 (7.41%) Data Visualisation
18 35 (6.82%) Mathematics
Programming Languages
1 153 (29.82%) SQL
2 126 (24.56%) JavaScript
3 47 (9.16%) Java
4 41 (7.99%) R
5 38 (7.41%) Python
6 20 (3.90%) VBA
7 17 (3.31%) PHP
8 13 (2.53%) Scala
9 11 (2.14%) C#
10 9 (1.75%) Ruby
11 8 (1.56%) C
11 8 (1.56%) Clojure
12 6 (1.17%) Bash Shell
13 4 (0.78%) Elixir
14 3 (0.58%) Shell Script
14 3 (0.58%) T-SQL
14 3 (0.58%) VB
15 2 (0.39%) C++
16 1 (0.19%) MATLAB
16 1 (0.19%) Perl
Qualifications
1 115 (22.42%) Degree
2 21 (4.09%) Numerate Degree
3 12 (2.34%) PhD
4 4 (0.78%) CCNA
4 4 (0.78%) CCNP
4 4 (0.78%) Cisco Certification
4 4 (0.78%) Computer Science Degree
5 1 (0.19%) Analytics IQ
5 1 (0.19%) Master's Degree
Quality Assurance & Compliance
1 20 (3.90%) QA
2 11 (2.14%) Data Quality
3 5 (0.97%) SLA
4 3 (0.58%) PCI DSS
5 1 (0.19%) GDPR
System Software
1 2 (0.39%) Docker
2 1 (0.19%) Apache Flume
Systems Management
1 5 (0.97%) Puppet
2 2 (0.39%) Ansible
2 2 (0.39%) Opscode Chef
3 1 (0.19%) EMC NetWorker
3 1 (0.19%) Piwik
Vendors
1 215 (41.91%) Google
2 145 (28.27%) Adobe
3 53 (10.33%) Omniture
4 44 (8.58%) Tableau
5 40 (7.80%) Microsoft
6 25 (4.87%) hybris
7 24 (4.68%) Oracle
8 17 (3.31%) Optimizely
9 16 (3.12%) Coremetrics
10 15 (2.92%) IBM
10 15 (2.92%) Monetate
11 14 (2.73%) Salesforce.com
12 9 (1.75%) Cognos
13 8 (1.56%) Sybase
14 7 (1.36%) Hotjar
15 6 (1.17%) CA Agile Central
15 6 (1.17%) MicroStrategy
15 6 (1.17%) SAP
16 5 (0.97%) Perforce
16 5 (0.97%) Salesforce Marketing Cloud
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