Period
to 18 July 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 18 July 2018 with a comparison to the same period in the previous 2 years.

Web Analytics
UK > England
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 818 692 783
Rank change year-on-year -126 +91 -119
Permanent jobs citing Web Analytics 344 504 517
As % of all permanent IT jobs advertised in England 0.21% 0.30% 0.27%
As % of the Processes & Methodologies category 0.23% 0.33% 0.30%
Number of salaries quoted 288 376 437
England median annual salary £47,500 £50,000 £45,000
Median salary % change year-on-year -5.00% +11.11% +1.43%
10th Percentile £27,500 £30,625 £30,250
90th Percentile £81,625 £75,000 £69,700
UK median annual salary £47,500 £49,250 £45,000
% change year-on-year -3.55% +9.44% +1.85%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 147,882 151,544 172,380
As % of all permanent IT jobs advertised in England 90.67% 90.70% 90.03%
Number of salaries quoted 119,051 122,950 145,105
England median annual salary £50,000 £50,000 £50,000
10th Percentile £29,625 £28,250 £27,500
90th Percentile £82,500 £80,000 £77,500
UK median annual salary £50,000 £49,039 £47,500
% change year-on-year +1.96% +3.24% -

Web Analytics
Job Vacancy Trend in England

Job postings citing Web Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Web Analytics in England

Web Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in England.

Salary trend for Web Analytics in England

Web Analytics
Salary Histogram in England

The salary distribution of IT jobs citing Web Analytics in England over the 6 months to 18 July 2018.

Salary histogram for Web Analytics in England

Web Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the England region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -128 201 £53,750 +7.50% 41
South East +16 55 £32,500 +1.56% 14
North of England +12 36 £41,250 +3.13% 17
Midlands 0 28 £40,000 +23.08% 2
North West +7 22 £40,000 +18.52% 12
West Midlands +29 19 £42,500 +49.12%
Yorkshire +24 14 £43,000 +7.50% 4
East of England -4 11 £52,500 +75.00% 5
South West -7 9 £32,500 -35.00% 2
East Midlands -10 9 £28,500 -32.94% 2
Web Analytics
UK

For the 6 months to 18 July 2018, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Web Analytics.

1 344 (100.00%) Analytics
2 194 (56.40%) Marketing
3 177 (51.45%) Google
4 144 (41.86%) Google Analytics
5 99 (28.78%) HTML
6 98 (28.49%) User Experience
7 91 (26.45%) SQL
7 91 (26.45%) JavaScript
8 90 (26.16%) Adobe
9 88 (25.58%) E-Commerce
9 88 (25.58%) Analytical Skills
10 84 (24.42%) CSS
11 74 (21.51%) Digital Marketing
12 71 (20.64%) Adobe Analytics
13 64 (18.60%) SEO
14 63 (18.31%) Degree
15 60 (17.44%) Agile Software Development
16 59 (17.15%) Business Intelligence
17 58 (16.86%) Microsoft Excel
18 53 (15.41%) Big Data
19 51 (14.83%) Digital Analytics
20 47 (13.66%) Python
21 44 (12.79%) B2B
21 44 (12.79%) Finance
22 40 (11.63%) Tableau
23 39 (11.34%) Retail
24 38 (11.05%) Mathematics
24 38 (11.05%) CRM
24 38 (11.05%) A/B Testing
25 37 (10.76%) Data Science

Web Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (7.56%) SAS
2 12 (3.49%) Apache Spark
2 12 (3.49%) CMS
3 5 (1.45%) SharePoint
4 4 (1.16%) Confluence
4 4 (1.16%) Marvel
5 3 (0.87%) Adobe Experience Manager
6 2 (0.58%) SharePoint 2010
6 2 (0.58%) Sitecore CMS
6 2 (0.58%) WordPress
7 1 (0.29%) Drupal
7 1 (0.29%) SharePoint 2013
7 1 (0.29%) Tomcat
7 1 (0.29%) Umbraco
Applications
1 58 (16.86%) Microsoft Excel
2 18 (5.23%) Microsoft PowerPoint
3 15 (4.36%) Microsoft Office
4 9 (2.62%) SPSS
5 7 (2.03%) Photoshop
6 6 (1.74%) InVision
7 2 (0.58%) EViews
8 1 (0.29%) Microsoft Project
8 1 (0.29%) MS Visio
8 1 (0.29%) Stata
Business Applications
1 15 (4.36%) WebTrends
2 14 (4.07%) Adobe Campaign
3 9 (2.62%) Unica
4 3 (0.87%) Academy Revenues and Benefits
5 2 (0.58%) Salesforce.com CRM
5 2 (0.58%) SessionCam
6 1 (0.29%) Eloqua
6 1 (0.29%) FastStats
Cloud Services
1 144 (41.86%) Google Analytics
2 71 (20.64%) Adobe Analytics
3 35 (10.17%) AdWords
4 30 (8.72%) Google Tag Manager
5 29 (8.43%) SaaS
6 11 (3.20%) Amazon AWS
7 5 (1.45%) Google Cloud Platform
8 4 (1.16%) Microsoft Azure
9 2 (0.58%) Adobe Creative Cloud
9 2 (0.58%) CheetahMail
9 2 (0.58%) Pure360
10 1 (0.29%) GitHub
10 1 (0.29%) npm
10 1 (0.29%) Serverless
10 1 (0.29%) Trello
Communications & Networking
1 13 (3.78%) Internet
2 2 (0.58%) HTTPS
2 2 (0.58%) SMS
3 1 (0.29%) HTTP
3 1 (0.29%) Intranet
Database & Business Intelligence
1 53 (15.41%) Big Data
2 10 (2.91%) Spotfire
2 10 (2.91%) SQL Server
3 9 (2.62%) Relational Database
4 8 (2.33%) Mixpanel
5 7 (2.03%) Power BI
5 7 (2.03%) QlikView
6 6 (1.74%) Data Warehouse
7 5 (1.45%) Data Mining
7 5 (1.45%) NoSQL
8 4 (1.16%) Apache Hive
8 4 (1.16%) Hadoop
9 3 (0.87%) Apache Zeppelin
9 3 (0.87%) MySQL
9 3 (0.87%) SQL Server Reporting Services
10 2 (0.58%) BigQuery
11 1 (0.29%) Amazon Redshift
11 1 (0.29%) Endeca
11 1 (0.29%) MongoDB
11 1 (0.29%) SQL Server Analysis Services
Development Applications
1 10 (2.91%) JIRA
2 9 (2.62%) Axure RP
3 7 (2.03%) Git (software)
4 6 (1.74%) Visual Website Optimizer
5 3 (0.87%) Balsamiq Mockups
6 2 (0.58%) CasperJS
6 2 (0.58%) Octopus Deploy
6 2 (0.58%) TeamCity
6 2 (0.58%) Visual Studio
7 1 (0.29%) Bitbucket
7 1 (0.29%) Bower
7 1 (0.29%) Grunt
7 1 (0.29%) gulp
7 1 (0.29%) jspm
7 1 (0.29%) Subversion
7 1 (0.29%) Team Foundation Server
General
1 194 (56.40%) Marketing
2 44 (12.79%) Finance
3 39 (11.34%) Retail
4 32 (9.30%) Advertising
5 13 (3.78%) Banking
6 10 (2.91%) Publishing
7 9 (2.62%) Games
7 9 (2.62%) Retail Banking
8 7 (2.03%) Law
9 5 (1.45%) Automotive
10 4 (1.16%) Digital Economy
10 4 (1.16%) Legal
11 3 (0.87%) Investment Banking
11 3 (0.87%) Telecoms
12 2 (0.58%) Back Office
12 2 (0.58%) French Language
12 2 (0.58%) German Language
12 2 (0.58%) Manufacturing
12 2 (0.58%) Spanish Language
13 1 (0.29%) Italian Language
Job Titles
1 98 (28.49%) Analyst
2 52 (15.12%) Developer
3 41 (11.92%) Web Analyst
4 32 (9.30%) Analytics Manager
5 25 (7.27%) Digital Analyst
6 23 (6.69%) JavaScript Developer
7 20 (5.81%) Front End Developer (Client-Side Developer)
8 17 (4.94%) .NET Developer
8 17 (4.94%) Web Manager
9 16 (4.65%) Senior Analyst
9 16 (4.65%) User Experience Manager
10 15 (4.36%) HTML CSS Developer
10 15 (4.36%) HTML Developer
10 15 (4.36%) Web Analytics Analyst
11 14 (4.07%) Data Analyst
12 13 (3.78%) Analytics Developer
12 13 (3.78%) Web Analytics Manager
13 12 (3.49%) Digital Analytics Manager
13 12 (3.49%) Digital Marketing Specialist
13 12 (3.49%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 99 (28.78%) HTML
2 84 (24.42%) CSS
3 33 (9.59%) jQuery
4 29 (8.43%) AngularJS
5 23 (6.69%) .NET
5 23 (6.69%) ASP.NET
6 22 (6.40%) ASP.NET MVC
7 17 (4.94%) HTML5
8 15 (4.36%) ASP.NET Web API
9 14 (4.07%) React
9 14 (4.07%) Web Services
10 13 (3.78%) XML
11 10 (2.91%) CSS3
12 8 (2.33%) Ember.js
12 8 (2.33%) Regular Expression
13 7 (2.03%) Natural Language Processing
14 6 (1.74%) JSON
14 6 (1.74%) LESS
15 5 (1.45%) Hibernate
15 5 (1.45%) Spring
Miscellaneous
1 98 (28.49%) User Experience
2 88 (25.58%) Analytical Skills
3 34 (9.88%) Social Media
4 30 (8.72%) Computer Science
5 26 (7.56%) Credit Risk
6 17 (4.94%) Blog
7 14 (4.07%) Digital Media
7 14 (4.07%) Mobile App
8 13 (3.78%) Self-Motivation
9 12 (3.49%) Algorithms
10 7 (2.03%) Management Information System
11 6 (1.74%) Fintech
12 4 (1.16%) Greenfield Project
12 4 (1.16%) Marketing Technology
13 3 (0.87%) Graphic Design
14 2 (0.58%) Enterprise Software
14 2 (0.58%) Handset
14 2 (0.58%) Online Gambling
14 2 (0.58%) Taxonomies
14 2 (0.58%) Video Editing
Operating Systems
1 10 (2.91%) Android
1 10 (2.91%) Apple iOS
2 4 (1.16%) Windows
3 2 (0.58%) Linux
Processes & Methodologies
1 344 (100.00%) Analytics
2 88 (25.58%) E-Commerce
3 74 (21.51%) Digital Marketing
4 64 (18.60%) SEO
5 60 (17.44%) Agile Software Development
6 59 (17.15%) Business Intelligence
7 51 (14.83%) Digital Analytics
8 44 (12.79%) B2B
9 38 (11.05%) A/B Testing
9 38 (11.05%) CRM
9 38 (11.05%) Mathematics
10 37 (10.76%) Data Science
11 35 (10.17%) Visualisation
12 32 (9.30%) Tag Management
13 30 (8.72%) Pay per click
13 30 (8.72%) Web Development
14 29 (8.43%) Problem-Solving
15 28 (8.14%) Content Management
16 27 (7.85%) Data Analytics
17 26 (7.56%) Personalization
Programming Languages
1 91 (26.45%) JavaScript
1 91 (26.45%) SQL
2 47 (13.66%) Python
3 28 (8.14%) C#
3 28 (8.14%) R
4 19 (5.52%) VBA
5 15 (4.36%) Java
6 11 (3.20%) MATLAB
7 10 (2.91%) Scala
8 9 (2.62%) C
8 9 (2.62%) T-SQL
9 4 (1.16%) VB
9 4 (1.16%) VB.NET
10 3 (0.87%) Ruby
10 3 (0.87%) VB6
11 2 (0.58%) PHP
12 1 (0.29%) Data Analysis Expressions (DAX)
12 1 (0.29%) Elixir
12 1 (0.29%) PL/SQL
Qualifications
1 63 (18.31%) Degree
2 13 (3.78%) PhD
3 8 (2.33%) Computer Science Degree
4 6 (1.74%) Numerate Degree
5 5 (1.45%) PMI Certification
6 4 (1.16%) PMP
7 3 (0.87%) Analytics IQ
8 1 (0.29%) CCA
8 1 (0.29%) CIPFA
Quality Assurance & Compliance
1 8 (2.33%) Data Quality
2 6 (1.74%) QA
3 4 (1.16%) GDPR
4 2 (0.58%) GCP
System Software
1 1 (0.29%) Docker
Systems Management
1 3 (0.87%) Ambari
1 3 (0.87%) Opscode Chef
2 2 (0.58%) Matomo
3 1 (0.29%) Ansible
3 1 (0.29%) Systems Management Server (SMS)
Vendors
1 177 (51.45%) Google
2 90 (26.16%) Adobe
3 40 (11.63%) Tableau
4 30 (8.72%) Omniture
5 22 (6.40%) Microsoft
6 17 (4.94%) Twitter
7 15 (4.36%) HP
8 14 (4.07%) Hotjar
9 13 (3.78%) Optimizely
10 11 (3.20%) Sitecore
10 11 (3.20%) Tealium
11 10 (2.91%) IBM
12 9 (2.62%) Salesforce.com
13 6 (1.74%) Screaming Frog
14 5 (1.45%) Crazy Egg
14 5 (1.45%) DoubleClick
14 5 (1.45%) Ensighten
14 5 (1.45%) Facebook
15 4 (1.16%) DeepCrawl
15 4 (1.16%) MicroStrategy