Period
to 23 April 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 April 2019 with a comparison to the same period over the previous 2 years.

Advertising
Scotland > Glasgow
6 months to
23 Apr 2019
Same period 2018 Same period 2017
Rank 138 70 98
Rank change year-on-year -68 +28 +64
Permanent jobs citing Advertising 2 109 32
As % of all permanent IT jobs advertised in Glasgow 0.10% 4.41% 1.69%
As % of the General category 0.34% 11.77% 4.16%
Number of salaries quoted 1 103 26
Glasgow median annual salary £40,000 £47,500 £41,250
Median salary % change year-on-year -15.79% +15.15% +17.86%
Scotland median annual salary £70,000 £45,000 £40,000
% change year-on-year +55.56% +12.50% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Permanent vacancies with a requirement for common skills 595 926 770
As % of all permanent IT jobs advertised in Glasgow 30.30% 37.46% 40.63%
Number of salaries quoted 437 672 468
Glasgow median annual salary £46,000 £50,000 £45,000
Median salary % change year-on-year -8.00% +11.11% -
10th Percentile £32,000 £31,525 £28,750
90th Percentile £65,000 £71,250 £70,000
Scotland median annual salary £49,125 £49,000 £45,000
% change year-on-year +0.26% +8.89% -

Advertising
Job Vacancy Trend in Glasgow

Job postings citing Advertising as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Advertising in Glasgow

Advertising
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Glasgow.

Salary trend for Advertising in Glasgow

For the 6 months to 23 April 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for Advertising.

1 1 (50.00%) Microsoft
1 1 (50.00%) Project Management
1 1 (50.00%) Finance
1 1 (50.00%) Scrum
1 1 (50.00%) Agile Software Development
1 1 (50.00%) Google
1 1 (50.00%) Marketing
1 1 (50.00%) Google Analytics
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Video on Demand
1 1 (50.00%) Social Media
1 1 (50.00%) Facebook
1 1 (50.00%) Analytics
1 1 (50.00%) Over-the-Top Content
1 1 (50.00%) AdWords
1 1 (50.00%) Ad Operations
1 1 (50.00%) Collaborative Working
1 1 (50.00%) Self-Motivation

Advertising
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (50.00%) AdWords
1 1 (50.00%) Google Analytics
General
1 1 (50.00%) Finance
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Digital Executive
1 1 (50.00%) Digital Marketing Executive
1 1 (50.00%) Marketing Executive
1 1 (50.00%) Product Manager
Miscellaneous
1 1 (50.00%) Over-the-Top Content
1 1 (50.00%) Self-Motivation
1 1 (50.00%) Social Media
1 1 (50.00%) Video on Demand
Processes & Methodologies
1 1 (50.00%) Ad Operations
1 1 (50.00%) Agile Software Development
1 1 (50.00%) Analytics
1 1 (50.00%) Collaborative Working
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Project Management
1 1 (50.00%) Scrum
Vendors
1 1 (50.00%) Facebook
1 1 (50.00%) Google
1 1 (50.00%) Microsoft