Period
to 16 October 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 16 October 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK > Scotland
6 months to
16 Oct 2018
Same period 2017 Same period 2016
Rank 178 166 198
Rank change year-on-year -12 +32 +20
Permanent jobs citing Advertising 48 59 27
As % of all permanent IT jobs advertised in Scotland 0.89% 1.07% 0.51%
As % of the General category 2.40% 2.58% 1.14%
Number of salaries quoted 38 49 19
Scotland median annual salary £50,000 £40,000 £35,000
Median salary % change year-on-year +25.00% +14.29% -17.65%
10th Percentile £32,750 £26,250 £26,250
90th Percentile £130,000 £55,000 £50,500
UK median annual salary £52,500 £45,000 £47,500
% change year-on-year +16.67% -5.26% +11.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 1,999 2,283 2,373
As % of all permanent IT jobs advertised in Scotland 37.04% 41.28% 44.80%
Number of salaries quoted 1,283 1,409 1,233
Scotland median annual salary £47,500 £45,000 £47,500
Median salary % change year-on-year +5.56% -5.26% +5.56%
10th Percentile £30,000 £27,500 £29,000
90th Percentile £70,000 £71,250 £70,000
UK median annual salary £52,500 £51,500 £50,000
% change year-on-year +1.94% +3.00% -

Advertising
Job Vacancy Trend in Scotland

Job postings citing Advertising as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Advertising in Scotland

Advertising
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Scotland.

Salary trend for Advertising in Scotland

Advertising
Salary Histogram in Scotland

The salary distribution of IT jobs citing Advertising in Scotland over the 6 months to 16 October 2018.

Salary histogram for Advertising in Scotland

Advertising
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Scotland region over the 6 months to 16 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +4 24 £72,500 +93.33% 6
Glasgow -23 17 £50,000 +11.11% 6
Aberdeen +3 4 £33,500 -10.67% 1
West Lothian - 1 £19,000 - 1
Perth and Kinross - 1 £38,000 -
Advertising
UK

For the 6 months to 16 October 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Scotland region with a requirement for Advertising.

1 28 (58.33%) Agile Software Development
2 20 (41.67%) C#
2 20 (41.67%) .NET
3 16 (33.33%) SQL Server
3 16 (33.33%) Facebook
4 15 (31.25%) ASP.NET
4 15 (31.25%) Git (software)
5 14 (29.17%) WCF
5 14 (29.17%) MVC
5 14 (29.17%) ASP.NET MVC
6 13 (27.08%) Entity Framework
6 13 (27.08%) NoSQL
6 13 (27.08%) ASP.NET MVC 5
6 13 (27.08%) .NET Framework
6 13 (27.08%) TDD
7 12 (25.00%) SQL Server 2016
7 12 (25.00%) ASP.NET Web API
7 12 (25.00%) Web Application Development
7 12 (25.00%) Enterprise Software
7 12 (25.00%) Node.js
7 12 (25.00%) BDD
7 12 (25.00%) RESTful
8 11 (22.92%) Code First Entity Framework
8 11 (22.92%) Ruby
9 10 (20.83%) Marketing
9 10 (20.83%) Finance
9 10 (20.83%) Microsoft
10 9 (18.75%) SQL
10 9 (18.75%) Telecoms
11 8 (16.67%) Software Engineering

Advertising
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.33%) WordPress
2 2 (4.17%) Apache Spark
2 2 (4.17%) WebSphere
2 2 (4.17%) WebSphere Portal
3 1 (2.08%) Apache
Applications
1 4 (8.33%) Adobe Illustrator
1 4 (8.33%) InDesign
1 4 (8.33%) Photoshop
2 1 (2.08%) Microsoft Office
Business Applications
1 5 (10.42%) Dynamics CRM
2 3 (6.25%) Dynamics AX
Cloud Services
1 4 (8.33%) Dynamics 365
1 4 (8.33%) Microsoft Azure
2 3 (6.25%) Amazon AWS
3 2 (4.17%) Azure Data Factory
3 2 (4.17%) Office 365
Communications & Networking
1 1 (2.08%) Internet
Database & Business Intelligence
1 16 (33.33%) SQL Server
2 13 (27.08%) NoSQL
3 12 (25.00%) SQL Server 2016
4 4 (8.33%) PostgreSQL
5 3 (6.25%) Power BI
5 3 (6.25%) SQL Server 2014
6 2 (4.17%) Azure SQL Data Warehouse
6 2 (4.17%) Azure SQL Database
6 2 (4.17%) Data Lake
6 2 (4.17%) MongoDB
6 2 (4.17%) SQL Server Analysis Services
6 2 (4.17%) SQL Server Integration Services
7 1 (2.08%) MySQL
7 1 (2.08%) SQL Server Reporting Services
Development Applications
1 15 (31.25%) Git (software)
2 2 (4.17%) Team Foundation Server
3 1 (2.08%) MSTest
3 1 (2.08%) NUnit
3 1 (2.08%) TeamCity
3 1 (2.08%) Visual Studio
General
1 10 (20.83%) Finance
1 10 (20.83%) Marketing
2 9 (18.75%) Telecoms
3 4 (8.33%) Electronics
3 4 (8.33%) Manufacturing
4 2 (4.17%) Retail
5 1 (2.08%) Banking
Job Titles
1 22 (45.83%) Developer
2 13 (27.08%) .NET Developer
3 7 (14.58%) Development Manager
3 7 (14.58%) Software Development Manager
3 7 (14.58%) Software Manager
4 5 (10.42%) Consultant
4 5 (10.42%) Software Developer
5 4 (8.33%) Marketing Manager
5 4 (8.33%) Security Manager
5 4 (8.33%) Senior Developer
5 4 (8.33%) Web Manager
6 3 (6.25%) CRM Consultant
6 3 (6.25%) Dynamics CRM Consultant
6 3 (6.25%) Functional Consultant
6 3 (6.25%) Microsoft Consultant
6 3 (6.25%) Microsoft CRM Consultant
7 2 (4.17%) CRM Developer
7 2 (4.17%) Data Engineer
7 2 (4.17%) Dynamics CRM Developer
7 2 (4.17%) Senior Consultant
Libraries, Frameworks & Software Standards
1 20 (41.67%) .NET
2 15 (31.25%) ASP.NET
3 14 (29.17%) ASP.NET MVC
3 14 (29.17%) WCF
4 13 (27.08%) .NET Framework
4 13 (27.08%) ASP.NET MVC 5
4 13 (27.08%) Entity Framework
5 12 (25.00%) ASP.NET Web API
5 12 (25.00%) Node.js
5 12 (25.00%) RESTful
6 11 (22.92%) Code First Entity Framework
7 5 (10.42%) HTML
7 5 (10.42%) React
8 4 (8.33%) AngularJS
9 3 (6.25%) CSS
9 3 (6.25%) HTML5
9 3 (6.25%) Spring
10 2 (4.17%) Ajax
10 2 (4.17%) J2EE
10 2 (4.17%) Java EE
Miscellaneous
1 12 (25.00%) Enterprise Software
2 7 (14.58%) Algorithms
3 5 (10.42%) Data Structures
3 5 (10.42%) Social Media
4 3 (6.25%) Analytical Skills
4 3 (6.25%) Fintech
5 2 (4.17%) Computer Science
6 1 (2.08%) Blackberry
6 1 (2.08%) Driving Licence
6 1 (2.08%) Renewable Energy
Operating Systems
1 2 (4.17%) Android
1 2 (4.17%) Apple iOS
1 2 (4.17%) Linux
1 2 (4.17%) Windows
2 1 (2.08%) CentOS
2 1 (2.08%) Mac OS X
2 1 (2.08%) Windows 7
2 1 (2.08%) Windows Server
2 1 (2.08%) Windows Server 2012
Processes & Methodologies
1 28 (58.33%) Agile Software Development
2 14 (29.17%) MVC
3 13 (27.08%) TDD
4 12 (25.00%) BDD
4 12 (25.00%) Web Application Development
5 8 (16.67%) Software Engineering
6 7 (14.58%) Business Intelligence
6 7 (14.58%) SDLC
7 6 (12.50%) Continuous Integration
8 5 (10.42%) CRM
8 5 (10.42%) Test Automation
9 4 (8.33%) Analytics
9 4 (8.33%) B2B
9 4 (8.33%) B2C
9 4 (8.33%) Copywriting
9 4 (8.33%) Digital Marketing
9 4 (8.33%) ERP
9 4 (8.33%) Machine Learning
9 4 (8.33%) Problem-Solving
9 4 (8.33%) Programme Management
Programming Languages
1 20 (41.67%) C#
2 11 (22.92%) Ruby
3 9 (18.75%) SQL
4 8 (16.67%) JavaScript
5 7 (14.58%) Java
6 6 (12.50%) PHP
7 3 (6.25%) Python
7 3 (6.25%) T-SQL
8 2 (4.17%) X++
9 1 (2.08%) VB.NET
9 1 (2.08%) XAML
Qualifications
1 7 (14.58%) Degree
2 2 (4.17%) Computer Science Degree
Quality Assurance & Compliance
1 2 (4.17%) GDPR
2 1 (2.08%) Data Quality
2 1 (2.08%) ISO/IEC 27001
2 1 (2.08%) PCI DSS
System Software
1 2 (4.17%) Active Directory
2 1 (2.08%) VMware Infrastructure
Vendors
1 16 (33.33%) Facebook
2 10 (20.83%) Microsoft
3 4 (8.33%) Adobe
3 4 (8.33%) Hootsuite
3 4 (8.33%) Pardot
3 4 (8.33%) Salesforce.com
3 4 (8.33%) SAP
3 4 (8.33%) Twitter
4 2 (4.17%) IBM
5 1 (2.08%) IFS
5 1 (2.08%) VMware