The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Advertising
UK / Scotland
Rank 102 160 131
Rank change year-on-year +58 -29  
Permanent jobs citing Advertising 36 3 27
As % of all permanent IT jobs advertised in Scotland 1.55% 0.10% 0.87%
As % of the General category 3.64% 0.22% 1.83%
Number of salaries quoted 28 2 21
Median salary £40,000 £42,500 £45,000
Median salary % change year-on-year -5.88% -5.55%  
90% offered a salary of more than £31,350 £38,500 £22,000
10% offered a salary of more than £45,750 £46,500 £55,000
UK excluding London median salary £40,000 £40,500 £42,000
% change year-on-year -1.23% -3.57%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

General Skills
Scotland
Permanent job vacancies with a requirement for common skills 990 1387 1473
As % of all permanent IT job vacancies advertised in Scotland 42.67% 47.31% 47.64%
Number of salaries quoted 659 797 885
Median salary £47,500 £47,000 £47,500
Median salary % change year-on-year +1.06% -1.05%  
90% offered a salary of more than £32,500 £26,500 £32,500
10% offered a salary of more than £70,000 £61,500 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in Scotland

Advertising
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Scotland.

Salary trend for Advertising in Scotland

Advertising
Salary Histogram in Scotland

The salary distribution of IT jobs citing Advertising in Scotland over the 3 months to 25 March 2017.

Salary histogram for Advertising in Scotland

Advertising
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Scotland region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow - 23 £37,500 - 2
Edinburgh +8 9 £35,750 - 4
Aberdeen +5 1 £50,000 +5.26% 2
Dundee - 1 £45,000 -
Advertising
UK

Advertising
Top 30 Related IT Skills in Scotland

For the 6 months to 25 March 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Advertising.

1 23 (41.07%) Agile Software Development
2 22 (39.29%) C#
2 22 (39.29%) .NET
3 21 (37.50%) MVC
4 20 (35.71%) ASP.NET
4 20 (35.71%) ASP.NET MVC
4 20 (35.71%) Web Application Development
5 19 (33.93%) ASP.NET MVC 5
5 19 (33.93%) SQL Server
6 16 (28.57%) Microsoft
7 15 (26.79%) OO
7 15 (26.79%) CSS
7 15 (26.79%) HTML
7 15 (26.79%) AngularJS
8 14 (25.00%) ERP
8 14 (25.00%) Finance
8 14 (25.00%) Scrum
8 14 (25.00%) HTML5
8 14 (25.00%) CSS3
8 14 (25.00%) Microsoft Azure
9 13 (23.21%) MongoDB
9 13 (23.21%) Java
9 13 (23.21%) Twitter Bootstrap
9 13 (23.21%) SQL Server 2014
9 13 (23.21%) RavenDB
10 12 (21.43%) PHP
10 12 (21.43%) Web Development
11 9 (16.07%) Git (software)
12 8 (14.29%) TDD
12 8 (14.29%) Unit4 Business World

Advertising
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.79%) Apache
1 1 (1.79%) Elasticsearch
1 1 (1.79%) Tomcat
1 1 (1.79%) WordPress
Applications
1 1 (1.79%) Adobe Creative Suite
1 1 (1.79%) Adobe Illustrator
1 1 (1.79%) InDesign
1 1 (1.79%) MS Excel
1 1 (1.79%) Photoshop
Business Applications
1 8 (14.29%) Unit4 Business World
2 5 (8.93%) Sage 200
3 1 (1.79%) Dynamics CRM
3 1 (1.79%) Dynamics NAV
3 1 (1.79%) Infor CloudSuite Industrial (formerly SyteLine)
3 1 (1.79%) NetSuite
3 1 (1.79%) Oracle ERP
3 1 (1.79%) Pegasus Opera
3 1 (1.79%) Sage 1000
3 1 (1.79%) Sage CRM
3 1 (1.79%) SAP Business One
Cloud Services
1 14 (25.00%) Microsoft Azure
2 2 (3.57%) SaaS
3 1 (1.79%) Amazon AWS
Database & Business Intelligence
1 19 (33.93%) SQL Server
2 13 (23.21%) MongoDB
2 13 (23.21%) RavenDB
2 13 (23.21%) SQL Server 2014
3 6 (10.71%) NoSQL
3 6 (10.71%) SQL Server 2016
4 2 (3.57%) MySQL
5 1 (1.79%) Relational Database
Development Applications
1 9 (16.07%) Git (software)
2 1 (1.79%) git-flow
2 1 (1.79%) Maven
2 1 (1.79%) Mercurial
General
1 14 (25.00%) Finance
2 3 (5.36%) Marketing
3 2 (3.57%) Manufacturing
3 2 (3.57%) Retail
4 1 (1.79%) Telecoms
Job Titles
1 33 (58.93%) Developer
2 20 (35.71%) .NET Developer
3 11 (19.64%) Consultant
4 7 (12.50%) Systems Manager
5 5 (8.93%) PHP Developer
6 4 (7.14%) ERP Manager
7 3 (5.36%) iOS Developer
7 3 (5.36%) Sage 200 Consultant
7 3 (5.36%) Sage Consultant
8 2 (3.57%) Finance Manager
8 2 (3.57%) Graduate Consultant
8 2 (3.57%) Graduate IT Consultant
8 2 (3.57%) Graduate Recruitment Consultant
8 2 (3.57%) Implementation Consultant
8 2 (3.57%) IT Graduate
8 2 (3.57%) IT Recruitment Consultant
8 2 (3.57%) Trainee
8 2 (3.57%) Trainee Consultant
8 2 (3.57%) Trainee IT Consultant
8 2 (3.57%) Trainee Recruitment Consultant
Libraries, Frameworks & Software Standards
1 22 (39.29%) .NET
2 20 (35.71%) ASP.NET
2 20 (35.71%) ASP.NET MVC
3 19 (33.93%) ASP.NET MVC 5
4 15 (26.79%) AngularJS
4 15 (26.79%) CSS
4 15 (26.79%) HTML
5 14 (25.00%) CSS3
5 14 (25.00%) HTML5
6 13 (23.21%) Twitter Bootstrap
7 7 (12.50%) .NET Framework
7 7 (12.50%) ASP.NET Web API
7 7 (12.50%) Entity Framework
8 6 (10.71%) Code First Entity Framework
8 6 (10.71%) Node.js
8 6 (10.71%) RESTful
8 6 (10.71%) WCF
9 5 (8.93%) Symfony
10 1 (1.79%) Google Maps API
10 1 (1.79%) JSON
Miscellaneous
1 6 (10.71%) Enterprise Software
2 3 (5.36%) Social Media
3 2 (3.57%) Driving Licence
3 2 (3.57%) User Experience
4 1 (1.79%) Algorithms
4 1 (1.79%) Blog
4 1 (1.79%) Data Structures
4 1 (1.79%) Management Information System
4 1 (1.79%) N-Tier
Operating Systems
1 3 (5.36%) Apple iOS
2 2 (3.57%) Linux
Processes & Methodologies
1 23 (41.07%) Agile Software Development
2 21 (37.50%) MVC
3 20 (35.71%) Web Application Development
4 15 (26.79%) OO
5 14 (25.00%) ERP
5 14 (25.00%) Scrum
6 12 (21.43%) Web Development
7 8 (14.29%) TDD
8 6 (10.71%) BDD
9 4 (7.14%) B2B
9 4 (7.14%) CRM
10 3 (5.36%) iOS Development
11 2 (3.57%) B2B Sales
11 2 (3.57%) Change Management
12 1 (1.79%) B2C
12 1 (1.79%) E-Commerce
12 1 (1.79%) Lead Generation
12 1 (1.79%) OOP
12 1 (1.79%) PRINCE2
12 1 (1.79%) Workflow
Programming Languages
1 22 (39.29%) C#
2 13 (23.21%) Java
3 12 (21.43%) PHP
4 7 (12.50%) Ruby
5 5 (8.93%) SQL
6 3 (5.36%) Apple Swift
6 3 (5.36%) JavaScript
6 3 (5.36%) Objective-C
7 2 (3.57%) C
8 1 (1.79%) C++
8 1 (1.79%) CoffeeScript
8 1 (1.79%) Python
Qualifications
1 2 (3.57%) Degree
Vendors
1 16 (28.57%) Microsoft
2 8 (14.29%) Facebook
3 6 (10.71%) Sage
4 3 (5.36%) Oracle
4 3 (5.36%) SAP
5 2 (3.57%) Adobe
5 2 (3.57%) Infor
5 2 (3.57%) JD Edwards
5 2 (3.57%) Twitter
6 1 (1.79%) Epicor
6 1 (1.79%) Google
6 1 (1.79%) Hootsuite
6 1 (1.79%) Pardot
6 1 (1.79%) Pegasus
6 1 (1.79%) Salesforce.com
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