Period
to 21 November 2017

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 November 2017 with a comparison to the same period over the previous 2 years.

Advertising
UK > Scotland
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 134 179 220
Rank change year-on-year +45 +41 -45
Permanent jobs citing Advertising 102 36 25
As % of all permanent IT jobs advertised in Scotland 1.80% 0.70% 0.39%
As % of the General category 4.42% 1.61% 0.81%
Number of salaries quoted 92 28 18
Scotland median annual salary £42,500 £37,500 £43,750
Median salary % change year-on-year +13.33% -14.29% +2.94%
10th Percentile £26,375 £28,175 £30,575
90th Percentile £55,000 £55,125 £49,875
UK median annual salary £45,000 £47,500 £43,000
% change year-on-year -5.26% +10.47% +1.18%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 2308 2234 3091
As % of all permanent IT jobs advertised in Scotland 40.74% 43.19% 48.31%
Number of salaries quoted 1425 1235 1793
Scotland median annual salary £45,000 £47,500 £45,000
Median salary % change year-on-year -5.26% +5.56% +5.88%
10th Percentile £28,250 £29,000 £30,000
90th Percentile £71,250 £70,000 £68,750
UK median annual salary £50,198 £50,000 £50,000
% change year-on-year +0.40% - -

Advertising
Job Vacancy Trend in Scotland

Job postings citing Advertising as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Advertising in Scotland

Advertising
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Scotland.

Salary trend for Advertising in Scotland

Advertising
Salary Histogram in Scotland

The salary distribution of IT jobs citing Advertising in Scotland over the 6 months to 21 November 2017.

Salary histogram for Advertising in Scotland

Advertising
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Scotland region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +23 49 £45,000 +20.00% 11
Edinburgh +1 33 £35,000 +3.70% 6
Dundee - 9 £37,500 - 1
Stirling - 4 £47,500 - 2
South Lanarkshire -8 2 £46,250 +32.14%
Aberdeen -4 1 £37,500 +30.43%
Fife - 1 £60,000 -
Highlands - 1 - -
Advertising
UK

For the 6 months to 21 November 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Advertising.

1 49 (48.04%) Java
2 46 (45.10%) PHP
3 37 (36.27%) Web Development
4 32 (31.37%) Microsoft
4 32 (31.37%) Agile Software Development
5 24 (23.53%) Finance
6 18 (17.65%) SQL
6 18 (17.65%) C#
6 18 (17.65%) Git (software)
7 17 (16.67%) .NET
8 16 (15.69%) Dynamics AX
9 15 (14.71%) Spring
10 14 (13.73%) JavaScript
10 14 (13.73%) SQL Server
11 13 (12.75%) Ruby
11 13 (12.75%) RESTful
11 13 (12.75%) Node.js
12 12 (11.76%) HTML
13 11 (10.78%) TDD
13 11 (10.78%) BDD
13 11 (10.78%) Mentoring
14 10 (9.80%) AngularJS
14 10 (9.80%) Software Engineering
14 10 (9.80%) Hibernate
14 10 (9.80%) MVC
14 10 (9.80%) CSS
14 10 (9.80%) Windows
14 10 (9.80%) Business Intelligence
15 9 (8.82%) ASP.NET
15 9 (8.82%) Entity Framework

Advertising
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (5.88%) JBoss
2 3 (2.94%) SharePoint
3 1 (0.98%) CMS
3 1 (0.98%) Drupal
3 1 (0.98%) SharePoint 2010
3 1 (0.98%) SharePoint 2013
3 1 (0.98%) SharePoint Server
Business Applications
1 16 (15.69%) Dynamics AX
2 4 (3.92%) Dynamics CRM
3 2 (1.96%) Sage 200
3 2 (1.96%) Unit4 Business World
4 1 (0.98%) Dynamics NAV
4 1 (0.98%) Magento
4 1 (0.98%) NetSuite
4 1 (0.98%) Sage 1000
4 1 (0.98%) Sage 500
4 1 (0.98%) Sage X3
4 1 (0.98%) SAP Business One
Cloud Services
1 6 (5.88%) GitHub
1 6 (5.88%) Microsoft Azure
2 5 (4.90%) Dynamics 365
3 4 (3.92%) Amazon AWS
4 3 (2.94%) Azure Data Factory
5 1 (0.98%) Office 365
Communications & Networking
1 6 (5.88%) SSH
1 6 (5.88%) SSL
2 1 (0.98%) Intranet
2 1 (0.98%) Wi-Fi
2 1 (0.98%) Wireless
Database & Business Intelligence
1 14 (13.73%) SQL Server
2 9 (8.82%) NoSQL
3 7 (6.86%) SQL Server 2016
4 4 (3.92%) Power BI
4 4 (3.92%) SQL Server Analysis Services
4 4 (3.92%) SQL Server Integration Services
4 4 (3.92%) SQL Server Reporting Services
5 3 (2.94%) Big Data
5 3 (2.94%) Data Lake
5 3 (2.94%) Data Warehouse
6 2 (1.96%) MongoDB
6 2 (1.96%) MySQL
6 2 (1.96%) OLAP
6 2 (1.96%) OLTP
7 1 (0.98%) Data Mining
7 1 (0.98%) PostgreSQL
Development Applications
1 18 (17.65%) Git (software)
2 6 (5.88%) Bitbucket
3 3 (2.94%) Maven
4 2 (1.96%) Android Studio
4 2 (1.96%) GitLab
4 2 (1.96%) MorphX
4 2 (1.96%) Subversion
5 1 (0.98%) Axure RP
5 1 (0.98%) JIRA
5 1 (0.98%) JUnit
5 1 (0.98%) Mocha
5 1 (0.98%) Mockito
5 1 (0.98%) Protractor
5 1 (0.98%) Selenium
5 1 (0.98%) Sinon.JS
General
1 24 (23.53%) Finance
2 5 (4.90%) Games
3 4 (3.92%) Manufacturing
3 4 (3.92%) Marketing
4 1 (0.98%) Banking
4 1 (0.98%) Financial Institution
4 1 (0.98%) Legal
4 1 (0.98%) Multimedia
4 1 (0.98%) Retail
Job Titles
1 45 (44.12%) Developer
2 16 (15.69%) Analyst
3 14 (13.73%) Business Analyst
3 14 (13.73%) Consultant
4 13 (12.75%) Java Developer
5 9 (8.82%) Software Developer
6 8 (7.84%) Business Finance Analyst
6 8 (7.84%) Finance Business Analyst
6 8 (7.84%) Financial Analyst
7 7 (6.86%) .NET Developer
8 6 (5.88%) Recruitment Consultant
8 6 (5.88%) Trainee
8 6 (5.88%) Trainee Consultant
8 6 (5.88%) Trainee Recruitment Consultant
9 4 (3.92%) Dynamics AX Developer
9 4 (3.92%) Senior Developer
9 4 (3.92%) SQL Analyst
9 4 (3.92%) Web Developer
10 3 (2.94%) Senior Software Developer
10 3 (2.94%) Trainee IT Consultant
Libraries, Frameworks & Software Standards
1 17 (16.67%) .NET
2 15 (14.71%) Spring
3 13 (12.75%) Node.js
3 13 (12.75%) RESTful
4 12 (11.76%) HTML
5 10 (9.80%) AngularJS
5 10 (9.80%) CSS
5 10 (9.80%) Hibernate
6 9 (8.82%) .NET Framework
6 9 (8.82%) ASP.NET
6 9 (8.82%) ASP.NET MVC
6 9 (8.82%) ASP.NET Web API
6 9 (8.82%) Entity Framework
6 9 (8.82%) WCF
7 8 (7.84%) Web Services
8 7 (6.86%) ASP.NET MVC 5
8 7 (6.86%) Code First Entity Framework
8 7 (6.86%) CSS3
9 6 (5.88%) HTML5
10 4 (3.92%) Spring Security
Miscellaneous
1 8 (7.84%) Enterprise Software
1 8 (7.84%) User Experience
2 6 (5.88%) Management Information System
3 5 (4.90%) Driving Licence
4 4 (3.92%) Greenfield Project
5 3 (2.94%) Analytical Skills
5 3 (2.94%) Digital Signage
5 3 (2.94%) Xbox
6 2 (1.96%) BBC
6 2 (1.96%) Mobile App
7 1 (0.98%) PlayStation
7 1 (0.98%) Social Media
Operating Systems
1 10 (9.80%) Windows
2 7 (6.86%) Android
3 6 (5.88%) Unix
Processes & Methodologies
1 37 (36.27%) Web Development
2 32 (31.37%) Agile Software Development
3 11 (10.78%) BDD
3 11 (10.78%) Mentoring
3 11 (10.78%) TDD
4 10 (9.80%) Business Intelligence
4 10 (9.80%) MVC
4 10 (9.80%) Software Engineering
5 8 (7.84%) Business Analysis
5 8 (7.84%) OO
5 8 (7.84%) Stakeholder Management
6 7 (6.86%) Web Application Development
7 6 (5.88%) ERP
7 6 (5.88%) Scrum
8 5 (4.90%) B2B
8 5 (4.90%) B2B Sales
8 5 (4.90%) DevOps
8 5 (4.90%) ETL
9 4 (3.92%) Business Process Modelling
9 4 (3.92%) SDLC
Programming Languages
1 49 (48.04%) Java
2 46 (45.10%) PHP
3 18 (17.65%) C#
3 18 (17.65%) SQL
4 14 (13.73%) JavaScript
5 13 (12.75%) Ruby
6 4 (3.92%) Python
6 4 (3.92%) X++
7 3 (2.94%) T-SQL
8 1 (0.98%) C++
8 1 (0.98%) R
8 1 (0.98%) TypeScript
Qualifications
1 4 (3.92%) Degree
2 2 (1.96%) ACCA
2 2 (1.96%) CIMA
3 1 (0.98%) AAT
3 1 (0.98%) OCA
3 1 (0.98%) OCP
3 1 (0.98%) Oracle Certification
3 1 (0.98%) Sun Certification
Quality Assurance & Compliance
1 2 (1.96%) Data Quality
Vendors
1 32 (31.37%) Microsoft
2 7 (6.86%) Facebook
3 5 (4.90%) Sage
4 4 (3.92%) Oracle
5 3 (2.94%) Infor
5 3 (2.94%) SAP
6 2 (1.96%) Apple
6 2 (1.96%) Epicor
6 2 (1.96%) Google
6 2 (1.96%) JD Edwards
7 1 (0.98%) Adobe
7 1 (0.98%) Pegasus
7 1 (0.98%) Siemens
7 1 (0.98%) Sun
7 1 (0.98%) Zend