Period
to 11 December 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 11 December 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK > Scotland
6 months to
11 Dec 2018
Same period 2017 Same period 2016
Rank 201 105 173
Rank change year-on-year -96 +68 +42
Permanent jobs citing Advertising 25 135 37
As % of all permanent IT jobs advertised in Scotland 0.47% 2.40% 0.74%
As % of the General category 1.29% 5.89% 1.72%
Number of salaries quoted 20 121 29
Scotland median annual salary £52,500 £42,500 £37,500
Median salary % change year-on-year +23.53% +13.33% -3.23%
10th Percentile £32,600 £27,500 £28,450
90th Percentile £130,000 £52,500 £54,250
UK median annual salary £52,500 £45,000 £47,500
% change year-on-year +16.67% -5.26% +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 1,936 2,291 2,145
As % of all permanent IT jobs advertised in Scotland 36.30% 40.66% 42.82%
Number of salaries quoted 1,215 1,431 1,229
Scotland median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - -
10th Percentile £31,250 £28,750 £28,950
90th Percentile £69,250 £71,250 £70,000
UK median annual salary £55,000 £51,000 £50,000
% change year-on-year +7.84% +2.00% -

Advertising
Job Vacancy Trend in Scotland

Job postings citing Advertising as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Advertising in Scotland

Advertising
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Scotland.

Salary trend for Advertising in Scotland

Advertising
Salary Histogram in Scotland

The salary distribution of IT jobs citing Advertising in Scotland over the 6 months to 11 December 2018.

Salary histogram for Advertising in Scotland

Advertising
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Scotland region over the 6 months to 11 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -27 16 £100,000 +166.67% 6
Glasgow -64 5 £50,000 +11.11% 11
Aberdeen 0 3 £33,500 -10.67% 4
Perth and Kinross - 1 £38,000 -
Advertising
UK

For the 6 months to 11 December 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Scotland region with a requirement for Advertising.

1 12 (48.00%) Agile Software Development
2 9 (36.00%) Marketing
3 8 (32.00%) Software Engineering
4 7 (28.00%) Telecoms
4 7 (28.00%) Finance
5 6 (24.00%) C#
5 6 (24.00%) .NET
5 6 (24.00%) Facebook
5 6 (24.00%) Algorithms
5 6 (24.00%) SDLC
6 5 (20.00%) Data Structures
6 5 (20.00%) Social Media
6 5 (20.00%) Degree
6 5 (20.00%) Continuous Integration
6 5 (20.00%) Git (software)
6 5 (20.00%) Test Automation
6 5 (20.00%) ASP.NET
7 4 (16.00%) SQL Server
7 4 (16.00%) ERP
7 4 (16.00%) Business Intelligence
7 4 (16.00%) Microsoft
7 4 (16.00%) SAP
7 4 (16.00%) Manufacturing
7 4 (16.00%) MVC
7 4 (16.00%) Electronics
7 4 (16.00%) Programme Management
7 4 (16.00%) Digital Marketing
7 4 (16.00%) .NET Framework
7 4 (16.00%) ASP.NET MVC
7 4 (16.00%) NoSQL

Advertising
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (12.00%) WordPress
2 1 (4.00%) Apache
2 1 (4.00%) Apache Spark
Applications
1 3 (12.00%) Adobe Illustrator
1 3 (12.00%) InDesign
1 3 (12.00%) Photoshop
2 1 (4.00%) Microsoft Office
Business Applications
1 3 (12.00%) Dynamics AX
2 1 (4.00%) Dynamics CRM
Cloud Services
1 2 (8.00%) Amazon AWS
2 1 (4.00%) Dynamics 365
2 1 (4.00%) Microsoft Azure
2 1 (4.00%) Office 365
Communications & Networking
1 1 (4.00%) Internet
Database & Business Intelligence
1 4 (16.00%) NoSQL
1 4 (16.00%) SQL Server
2 3 (12.00%) SQL Server 2016
3 2 (8.00%) PostgreSQL
4 1 (4.00%) MongoDB
4 1 (4.00%) MySQL
Development Applications
1 5 (20.00%) Git (software)
2 1 (4.00%) MSTest
2 1 (4.00%) NUnit
2 1 (4.00%) Team Foundation Server
2 1 (4.00%) TeamCity
General
1 9 (36.00%) Marketing
2 7 (28.00%) Finance
2 7 (28.00%) Telecoms
3 4 (16.00%) Electronics
3 4 (16.00%) Manufacturing
4 3 (12.00%) Retail
5 1 (4.00%) Publishing
Job Titles
1 7 (28.00%) Developer
1 7 (28.00%) Development Manager
1 7 (28.00%) Software Development Manager
1 7 (28.00%) Software Manager
2 3 (12.00%) .NET Developer
2 3 (12.00%) Marketing Manager
2 3 (12.00%) Security Manager
2 3 (12.00%) Software Developer
2 3 (12.00%) Web Manager
3 2 (8.00%) Consultant
3 2 (8.00%) ERP Consultant
3 2 (8.00%) Functional Consultant
3 2 (8.00%) IT Resourcer
3 2 (8.00%) Resourcer
4 1 (4.00%) CRM Developer
4 1 (4.00%) Desktop Engineer
4 1 (4.00%) DevOps Engineer
4 1 (4.00%) ERP Developer
4 1 (4.00%) Senior Developer
4 1 (4.00%) Support Engineer
Libraries, Frameworks & Software Standards
1 6 (24.00%) .NET
2 5 (20.00%) ASP.NET
3 4 (16.00%) .NET Framework
3 4 (16.00%) ASP.NET MVC
3 4 (16.00%) Entity Framework
3 4 (16.00%) Node.js
4 3 (12.00%) ASP.NET MVC 5
4 3 (12.00%) ASP.NET Web API
4 3 (12.00%) Code First Entity Framework
4 3 (12.00%) RESTful
4 3 (12.00%) WCF
5 2 (8.00%) AngularJS
5 2 (8.00%) HTML
5 2 (8.00%) React
6 1 (4.00%) CSS
6 1 (4.00%) Django
6 1 (4.00%) HTML5
6 1 (4.00%) Twitter Bootstrap
6 1 (4.00%) Web Services
6 1 (4.00%) XML
Miscellaneous
1 6 (24.00%) Algorithms
2 5 (20.00%) Data Structures
2 5 (20.00%) Social Media
3 3 (12.00%) Analytical Skills
3 3 (12.00%) Enterprise Software
4 1 (4.00%) Blackberry
4 1 (4.00%) Driving Licence
4 1 (4.00%) Fintech
Operating Systems
1 1 (4.00%) Linux
1 1 (4.00%) Mac OS X
1 1 (4.00%) Windows
1 1 (4.00%) Windows 7
Processes & Methodologies
1 12 (48.00%) Agile Software Development
2 8 (32.00%) Software Engineering
3 6 (24.00%) SDLC
4 5 (20.00%) Continuous Integration
4 5 (20.00%) Test Automation
5 4 (16.00%) Business Intelligence
5 4 (16.00%) Digital Marketing
5 4 (16.00%) ERP
5 4 (16.00%) MVC
5 4 (16.00%) Programme Management
6 3 (12.00%) B2B
6 3 (12.00%) B2C
6 3 (12.00%) BDD
6 3 (12.00%) Copywriting
6 3 (12.00%) Machine Learning
6 3 (12.00%) Mentoring
6 3 (12.00%) Presales
6 3 (12.00%) Problem-Solving
6 3 (12.00%) TDD
6 3 (12.00%) Web Application Development
Programming Languages
1 6 (24.00%) C#
2 3 (12.00%) Java
2 3 (12.00%) JavaScript
2 3 (12.00%) Ruby
3 2 (8.00%) PHP
3 2 (8.00%) Python
3 2 (8.00%) SQL
3 2 (8.00%) X++
4 1 (4.00%) VB.NET
Qualifications
1 5 (20.00%) Degree
2 2 (8.00%) Computer Science Degree
Quality Assurance & Compliance
1 2 (8.00%) GDPR
2 1 (4.00%) Data Quality
2 1 (4.00%) ISO/IEC 27001
2 1 (4.00%) PCI DSS
System Software
1 2 (8.00%) Active Directory
Vendors
1 6 (24.00%) Facebook
2 4 (16.00%) Microsoft
2 4 (16.00%) SAP
3 3 (12.00%) Adobe
3 3 (12.00%) Hootsuite
3 3 (12.00%) Pardot
3 3 (12.00%) Salesforce.com
3 3 (12.00%) Twitter
4 1 (4.00%) IFS