Period
to 18 March 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 March 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK > Scotland
6 months to
18 Mar 2019
Same period 2018 Same period 2017
Rank 203 63 148
Rank change year-on-year -140 +85 +77
Permanent jobs citing Advertising 19 231 55
As % of all permanent IT jobs advertised in Scotland 0.37% 4.10% 1.19%
As % of the General category 1.16% 11.10% 2.88%
Number of salaries quoted 13 214 46
Scotland median annual salary £120,000 £45,000 £38,750
Median salary % change year-on-year +166.67% +16.13% +3.33%
10th Percentile £35,800 £29,475 £29,375
90th Percentile £130,000 £60,000 £52,500
UK median annual salary £55,000 £47,500 £45,000
% change year-on-year +15.79% +5.56% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Permanent vacancies with a requirement for common skills 1,637 2,081 1,907
As % of all permanent IT jobs advertised in Scotland 31.86% 36.89% 41.34%
Number of salaries quoted 1,035 1,412 1,223
Scotland median annual salary £47,500 £47,500 £45,000
Median salary % change year-on-year - +5.56% -
10th Percentile £30,350 £29,750 £29,800
90th Percentile £70,000 £70,000 £70,000
UK median annual salary £55,000 £50,500 £50,000
% change year-on-year +8.91% +1.00% -

Advertising
Job Vacancy Trend in Scotland

Job postings citing Advertising as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Advertising in Scotland

Advertising
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Scotland.

Salary trend for Advertising in Scotland

Advertising
Salary Histogram in Scotland

The salary distribution of IT jobs citing Advertising in Scotland over the 6 months to 18 March 2019.

Salary histogram for Advertising in Scotland

Advertising
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Scotland region over the 6 months to 18 March 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -76 14 £120,000 +166.67% 8
Glasgow -71 2 £40,000 -13.51% 14
Aberdeen -9 1 £33,500 -33.99% 8
West Lothian - 1 £41,500 - 4
Perth and Kinross - 1 - -
Advertising
UK

For the 6 months to 18 March 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Scotland region with a requirement for Advertising.

1 13 (68.42%) Agile Software Development
2 11 (57.89%) Software Engineering
3 9 (47.37%) Marketing
4 8 (42.11%) Continuous Integration
5 7 (36.84%) Test Automation
5 7 (36.84%) Data Structures
5 7 (36.84%) Algorithms
5 7 (36.84%) SDLC
6 6 (31.58%) Low Latency
6 6 (31.58%) Publishing
6 6 (31.58%) Telecoms
6 6 (31.58%) Finance
6 6 (31.58%) Digital Marketing
6 6 (31.58%) Retail
7 5 (26.32%) Electronics
7 5 (26.32%) Manufacturing
7 5 (26.32%) Programme Management
7 5 (26.32%) SAP
7 5 (26.32%) Business Intelligence
7 5 (26.32%) Line Management
8 4 (21.05%) Mentoring
8 4 (21.05%) SQL Server
8 4 (21.05%) MVC
9 3 (15.79%) Web Services
9 3 (15.79%) Hibernate
9 3 (15.79%) MySQL
9 3 (15.79%) Java
9 3 (15.79%) PHP
9 3 (15.79%) NUnit
9 3 (15.79%) Web Development

Advertising
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) WordPress
Applications
1 2 (10.53%) Adobe Illustrator
1 2 (10.53%) InDesign
1 2 (10.53%) Photoshop
Cloud Services
1 3 (15.79%) Amazon AWS
1 3 (15.79%) Microsoft Azure
2 2 (10.53%) SaaS
3 1 (5.26%) Adobe Creative Cloud
3 1 (5.26%) AdWords
3 1 (5.26%) Google Analytics
Communications & Networking
1 1 (5.26%) Internet
Database & Business Intelligence
1 4 (21.05%) SQL Server
2 3 (15.79%) MySQL
3 1 (5.26%) SQL Server 2016
Development Applications
1 3 (15.79%) Git (software)
1 3 (15.79%) MSTest
1 3 (15.79%) NUnit
1 3 (15.79%) Team Foundation Server
General
1 9 (47.37%) Marketing
2 6 (31.58%) Finance
2 6 (31.58%) Publishing
2 6 (31.58%) Retail
2 6 (31.58%) Telecoms
3 5 (26.32%) Electronics
3 5 (26.32%) Manufacturing
Job Titles
1 8 (42.11%) Development Manager
1 8 (42.11%) Software Development Manager
1 8 (42.11%) Software Manager
2 4 (21.05%) Developer
3 3 (15.79%) Product Manager
3 3 (15.79%) Senior Developer
3 3 (15.79%) Senior Software Developer
3 3 (15.79%) Software Developer
4 2 (10.53%) Digital Product Manager
5 1 (5.26%) .NET Developer
5 1 (5.26%) Designer
5 1 (5.26%) Digital Executive
5 1 (5.26%) Digital Marketing Executive
5 1 (5.26%) Graphic Designer
5 1 (5.26%) IT Resourcer
5 1 (5.26%) Marketing Executive
5 1 (5.26%) Marketing Manager
5 1 (5.26%) Resourcer
Libraries, Frameworks & Software Standards
1 3 (15.79%) Entity Framework
1 3 (15.79%) Hibernate
1 3 (15.79%) Spring
1 3 (15.79%) Web Services
2 2 (10.53%) .NET
2 2 (10.53%) ASP.NET
2 2 (10.53%) ASP.NET MVC
3 1 (5.26%) .NET Core
3 1 (5.26%) .NET Framework
3 1 (5.26%) AngularJS
3 1 (5.26%) ASP.NET Web API
3 1 (5.26%) Node.js
3 1 (5.26%) React
3 1 (5.26%) RESTful
Miscellaneous
1 7 (36.84%) Algorithms
1 7 (36.84%) Data Structures
2 3 (15.79%) Social Media
3 2 (10.53%) Digital Media
4 1 (5.26%) Analytical Skills
4 1 (5.26%) Graphic Design
4 1 (5.26%) Over-the-Top Content
4 1 (5.26%) Self-Motivation
4 1 (5.26%) Video on Demand
Processes & Methodologies
1 13 (68.42%) Agile Software Development
2 11 (57.89%) Software Engineering
3 8 (42.11%) Continuous Integration
4 7 (36.84%) SDLC
4 7 (36.84%) Test Automation
5 6 (31.58%) Digital Marketing
5 6 (31.58%) Low Latency
6 5 (26.32%) Business Intelligence
6 5 (26.32%) Line Management
6 5 (26.32%) Programme Management
7 4 (21.05%) Mentoring
7 4 (21.05%) MVC
8 3 (15.79%) Unit Testing
8 3 (15.79%) Web Development
9 2 (10.53%) Display Advertising
9 2 (10.53%) Machine Learning
9 2 (10.53%) Monetization
9 2 (10.53%) Product Management
9 2 (10.53%) Scrum
10 1 (5.26%) Collaborative Working
Programming Languages
1 3 (15.79%) Java
1 3 (15.79%) PHP
2 2 (10.53%) C#
3 1 (5.26%) JavaScript
Qualifications
1 2 (10.53%) Degree
2 1 (5.26%) Computer Science Degree
Quality Assurance & Compliance
1 3 (15.79%) GDPR
Vendors
1 5 (26.32%) SAP
2 3 (15.79%) Facebook
3 2 (10.53%) Adobe
4 1 (5.26%) Google
4 1 (5.26%) Hootsuite
4 1 (5.26%) Microsoft
4 1 (5.26%) Pardot
4 1 (5.26%) Salesforce.com
4 1 (5.26%) Twitter