Period
to 25 July 2017

The following table provides summary statistics for permanent job vacancies advertised in Glasgow with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 25 July 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Scotland > Glasgow
6 months to
25 Jul 2017
Same period 2016 Same period 2015
Rank 139 159 146
Rank change year-on-year +20 -13 +16
Permanent jobs citing Google Analytics 4 3 4
As % of all permanent IT jobs advertised in Glasgow 0.18% 0.12% 0.16%
As % of the Cloud Services category 1.79% 1.18% 2.92%
Number of salaries quoted 4 3 4
Glasgow median annual salary £32,500 £35,000 £34,000
Median salary % change year-on-year -7.14% +2.94% -
10th Percentile £27,500 £28,700 £21,400
90th Percentile £37,850 £46,500 £41,875
Scotland median annual salary £32,500 £38,211 £32,750
% change year-on-year -14.94% +16.67% +48.86%

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for cloud computing skills.

Cloud Computing Skills
Glasgow
Permanent job vacancies with a requirement for cloud computing skills 223 255 137
As % of all permanent IT job vacancies advertised in Glasgow 10.05% 9.91% 5.52%
Number of salaries quoted 138 147 100
Glasgow median annual salary £40,000 £42,500 £45,000
Median salary % change year-on-year -5.88% -5.56% +12.50%
10th Percentile £27,500 £29,500 £26,250
90th Percentile £57,875 £60,000 £65,000
Scotland median annual salary £45,000 £42,500 £45,000
% change year-on-year +5.88% -5.56% +12.50%

Google Analytics
Job Vacancy Trend in Glasgow

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Google Analytics in Glasgow

Google Analytics
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Glasgow.

Salary trend for Google Analytics in Glasgow

For the 6 months to 25 July 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Google Analytics.

1 4 (100.00%) CSS
1 4 (100.00%) HTML
1 4 (100.00%) Google
1 4 (100.00%) Marketing
1 4 (100.00%) User Experience
1 4 (100.00%) A/B Testing
2 3 (75.00%) Wireframes
2 3 (75.00%) Personalization
2 3 (75.00%) HTML5
2 3 (75.00%) CSS3
2 3 (75.00%) Analytics
2 3 (75.00%) JavaScript
2 3 (75.00%) E-Commerce
3 2 (50.00%) Salesforce.com
3 2 (50.00%) .NET
3 2 (50.00%) Web Design
3 2 (50.00%) Web Development
3 2 (50.00%) Umbraco
3 2 (50.00%) Analytical Skills
4 1 (25.00%) Front End Development
4 1 (25.00%) Quantitative Research
4 1 (25.00%) C#
4 1 (25.00%) Information Architecture
4 1 (25.00%) Data Validation
4 1 (25.00%) Qualitative Research
4 1 (25.00%) Usability Testing
4 1 (25.00%) Regression Testing
4 1 (25.00%) Validation

Google Analytics
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) Umbraco
General
1 4 (100.00%) Marketing
Job Titles
1 2 (50.00%) Designer
1 2 (50.00%) UI Designer
2 1 (25.00%) Analyst
2 1 (25.00%) Developer
2 1 (25.00%) UX Developer
2 1 (25.00%) Web Analyst
2 1 (25.00%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (100.00%) CSS
1 4 (100.00%) HTML
2 3 (75.00%) CSS3
2 3 (75.00%) HTML5
3 2 (50.00%) .NET
Miscellaneous
1 4 (100.00%) User Experience
2 2 (50.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) A/B Testing
2 3 (75.00%) Analytics
2 3 (75.00%) E-Commerce
2 3 (75.00%) Personalization
2 3 (75.00%) Wireframes
3 2 (50.00%) Web Design
3 2 (50.00%) Web Development
4 1 (25.00%) Data Validation
4 1 (25.00%) Front End Development
4 1 (25.00%) Information Architecture
4 1 (25.00%) Qualitative Research
4 1 (25.00%) Quantitative Research
4 1 (25.00%) Regression Testing
4 1 (25.00%) Usability Testing
4 1 (25.00%) Validation
Programming Languages
1 3 (75.00%) JavaScript
2 1 (25.00%) C#
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Salesforce.com