The following table provides summary statistics for contract job vacancies advertised in Glasgow with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Scotland / Glasgow
Rank 53 43 65
Rank change year-on-year -10 +22  
Contract jobs citing Google Analytics 1 11 1
As % of all contract IT jobs advertised in Glasgow 0.19% 1.91% 0.12%
As % of the Cloud Services category 2.00% 20.75% 8.33%
Number of daily rates quoted 0 11 0
Median daily rate - £200 -
UK excluding London median daily rate £325 £298 £325
% change year-on-year +9.24% -8.46%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Glasgow
Contract job vacancies with a requirement for cloud computing skills 50 53 12
As % of all contract IT job vacancies advertised in Glasgow 9.73% 9.22% 1.45%
Number of daily rates quoted 34 29 5
Median daily rate £370 £300 £313
Median daily rate % change year-on-year +23.33% -4.00%  
90% offered a daily rate of more than £249 £178 £282
10% offered a daily rate of more than £475 £450 £400
UK excluding London median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25%  
Number of hourly rates quoted 0 1 1
Median hourly rate - £16.00 £12.10
Median hourly rate % change year-on-year - +32.23%  
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year -12.79% -13.35%  

Google Analytics
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Glasgow

Google Analytics
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Glasgow.

Contractor daily rate trend for Google Analytics in Glasgow

Google Analytics
Top 29 Related IT Skills in Glasgow

For the 6 months to 26 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
2 2 (66.67%) CMS
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Content Management
3 1 (33.33%) Web Analytics
3 1 (33.33%) Omniture
3 1 (33.33%) HTML
3 1 (33.33%) Microsoft
3 1 (33.33%) Adobe
3 1 (33.33%) Project Management
3 1 (33.33%) Statistics
3 1 (33.33%) Marketing
3 1 (33.33%) Copywriting
3 1 (33.33%) Drupal
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Sitecore
3 1 (33.33%) Rapid Prototyping
3 1 (33.33%) Social Media
3 1 (33.33%) Axure RP
3 1 (33.33%) Web Application Development
3 1 (33.33%) Publishing
3 1 (33.33%) User Experience
3 1 (33.33%) Software Delivery
3 1 (33.33%) Disclosure Scotland
3 1 (33.33%) Adobe Creative Cloud
3 1 (33.33%) AdWords
3 1 (33.33%) Social Media Management

Google Analytics
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (66.67%) CMS
2 1 (33.33%) Drupal
Cloud Services
1 1 (33.33%) Adobe Creative Cloud
1 1 (33.33%) AdWords
Development Applications
1 1 (33.33%) Axure RP
General
1 1 (33.33%) Marketing
1 1 (33.33%) Publishing
Job Titles
1 1 (33.33%) Content Designer
1 1 (33.33%) Designer
1 1 (33.33%) Web Content Designer
1 1 (33.33%) Web Designer
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) Social Media
1 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Content Management
3 1 (33.33%) Copywriting
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Project Management
3 1 (33.33%) Rapid Prototyping
3 1 (33.33%) Social Media Management
3 1 (33.33%) Software Delivery
3 1 (33.33%) Statistics
3 1 (33.33%) Web Analytics
3 1 (33.33%) Web Application Development
Quality Assurance & Compliance
1 1 (33.33%) Disclosure Scotland
Vendors
1 3 (100.00%) Google
2 1 (33.33%) Adobe
2 1 (33.33%) Microsoft
2 1 (33.33%) Omniture
2 1 (33.33%) Sitecore