The following table provides summary statistics for contract job vacancies advertised in Glasgow with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Scotland / Glasgow
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 62 70 72
Rank change year-on-year +8 +2  
Contract jobs citing Google Analytics 2 1 4
As % of all contract IT jobs advertised in Glasgow 0.30% 0.14% 0.44%
As % of the Cloud Services category 2.41% 3.03% 20.00%
Number of daily rates quoted 0 1 4
Median daily rate - £95 £245
Median daily rate % change year-on-year - -61.22%  
UK excluding London median daily rate £400 £300 £344
% change year-on-year +33.33% -12.72%  
Number of hourly rates quoted 2 0 0
Median hourly rate £14.49 - -
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Glasgow
Contract job vacancies with a requirement for cloud computing skills 83 33 20
As % of all contract IT job vacancies advertised in Glasgow 12.52% 4.69% 2.19%
Number of daily rates quoted 48 15 8
Median daily rate £425 £340 £475
Median daily rate % change year-on-year +25.00% -28.42%  
90% offered a daily rate of more than £300 £179 £245
10% offered a daily rate of more than £475 £475 £480
UK excluding London median daily rate £450 £450 £400
% change year-on-year - +12.50%  
Number of hourly rates quoted 2 0 2
Median hourly rate £14.49 - £17.00
UK excluding London median hourly rate £29.00 £16.14 £26.75
% change year-on-year +79.64% -39.65%  

Google Analytics
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Glasgow

Google Analytics
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Glasgow.

Contractor daily rate trend for Google Analytics in Glasgow

For the 6 months to 23 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Google Analytics.

1 3 (100.00%) HTML
1 3 (100.00%) Google
1 3 (100.00%) Analytics
1 3 (100.00%) Disclosure Scotland
1 3 (100.00%) AdWords
2 1 (33.33%) Project Management
2 1 (33.33%) CMS
2 1 (33.33%) Content Management

Google Analytics
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
Cloud Services
1 3 (100.00%) AdWords
Libraries, Frameworks & Software Standards
1 3 (100.00%) HTML
Processes & Methodologies
1 3 (100.00%) Analytics
2 1 (33.33%) Content Management
2 1 (33.33%) Project Management
Quality Assurance & Compliance
1 3 (100.00%) Disclosure Scotland
Vendors
1 3 (100.00%) Google
Glasgow
OHO Group Ltd.
Rate: £30000 - £35000 per annum
Posted: Yesterday
Glasgow Area
Oho Group Ltd.
Rate: £30000 - £35000 per annum
Posted: Yesterday