Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Glasgow with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Scotland > Glasgow
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 88 - 100
Rank change year-on-year - +100 -1
Contract jobs citing Google Analytics 5 0 1
As % of all contract IT jobs advertised in Glasgow 0.39% - 0.058%
As % of the Cloud Services category 2.99% - 2.38%
Number of daily rates quoted 2 0 1
Glasgow median daily rate £269 - £275
10th Percentile £151 - £238
90th Percentile £390 - £313
Scotland median daily rate £370 £293 £275
% change year-on-year +26.50% +6.36% +6.80%
Number of hourly rates quoted 3 0 0
Glasgow median hourly rate £30.00 - -
Scotland median hourly rate £30.00 - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for cloud computing skills.

All Cloud Skills
Glasgow
Contract vacancies with a requirement for cloud computing skills 167 97 42
As % of all contract IT jobs advertised in Glasgow 12.92% 8.73% 2.45%
Number of daily rates quoted 110 64 20
Glasgow median daily rate £355 £340 £323
Median daily rate % change year-on-year +4.41% +5.43% +0.78%
10th Percentile £300 £230 £210
90th Percentile £475 £464 £498
Scotland median daily rate £400 £350 £335
% change year-on-year +14.29% +4.63% -10.80%
Number of hourly rates quoted 3 2 1
Glasgow median hourly rate £30.00 £14.00 £14.00
Median hourly rate % change year-on-year +114.29% - -11.11%
10th Percentile £17.09 £14.00 £13.00
90th Percentile £32.50 £14.00 £15.00
Scotland median hourly rate £22.50 £14.00 £12.00
% change year-on-year +60.71% +16.67% -23.81%

Google Analytics
Job Vacancy Trend in Glasgow

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Google Analytics in Glasgow

Google Analytics
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Glasgow.

Contractor daily rate trend for Google Analytics in Glasgow

Google Analytics
Contractor Daily Rate Histogram in Glasgow

The daily rate distribution of IT jobs citing Google Analytics in Glasgow over the 6 months to 20 November 2017.

Contractor daily rate histogram for Google Analytics in Glasgow

Google Analytics
Contractor Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Glasgow.

Contractor hourly rate trend for Google Analytics in Glasgow

Google Analytics
Contractor Hourly Rate Histogram in Glasgow

The hourly rate distribution of IT jobs citing Google Analytics in Glasgow over the 6 months to 20 November 2017.

Contractor hourly rate histogram for Google Analytics in Glasgow

For the 6 months to 20 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Analytics
2 3 (60.00%) Web Analytics
2 3 (60.00%) HTML
3 2 (40.00%) Adobe
3 2 (40.00%) Statistics
3 2 (40.00%) Adobe Analytics
3 2 (40.00%) AdWords
4 1 (20.00%) Creative Problem-Solving
4 1 (20.00%) Cross-Browser Development
4 1 (20.00%) Content Development
4 1 (20.00%) Basecamp
4 1 (20.00%) AngularJS
4 1 (20.00%) Information Architecture
4 1 (20.00%) Progressive Enhancement
4 1 (20.00%) Trello
4 1 (20.00%) React
4 1 (20.00%) Disclosure Scotland
4 1 (20.00%) Sitecore CMS
4 1 (20.00%) Sitecore
4 1 (20.00%) Product Management
4 1 (20.00%) Umbraco
4 1 (20.00%) Microsoft PowerPoint
4 1 (20.00%) Management Information System
4 1 (20.00%) CMS
4 1 (20.00%) Scrum
4 1 (20.00%) Content Management
4 1 (20.00%) NHS
4 1 (20.00%) Internet
4 1 (20.00%) Project Management

Google Analytics
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) CMS
1 1 (20.00%) SharePoint
1 1 (20.00%) Sitecore CMS
1 1 (20.00%) Umbraco
Applications
1 1 (20.00%) Microsoft Excel
1 1 (20.00%) Microsoft PowerPoint
Cloud Services
1 2 (40.00%) Adobe Analytics
1 2 (40.00%) AdWords
2 1 (20.00%) Basecamp
2 1 (20.00%) Trello
Communications & Networking
1 1 (20.00%) Internet
Job Titles
1 2 (40.00%) Analytics Consultant
1 2 (40.00%) Consultant
1 2 (40.00%) Web Analytics Consultant
1 2 (40.00%) Web Consultant
2 1 (20.00%) JavaScript Engineer
Libraries, Frameworks & Software Standards
1 3 (60.00%) HTML
2 1 (20.00%) AngularJS
2 1 (20.00%) CSS
2 1 (20.00%) React
Miscellaneous
1 1 (20.00%) Management Information System
1 1 (20.00%) NHS
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) Web Analytics
3 2 (40.00%) Statistics
4 1 (20.00%) Content Development
4 1 (20.00%) Content Management
4 1 (20.00%) Creative Problem-Solving
4 1 (20.00%) Cross-Browser Development
4 1 (20.00%) Information Architecture
4 1 (20.00%) Product Management
4 1 (20.00%) Progressive Enhancement
4 1 (20.00%) Project Management
4 1 (20.00%) Scrum
Programming Languages
1 1 (20.00%) JavaScript
1 1 (20.00%) PHP
1 1 (20.00%) Python
Quality Assurance & Compliance
1 1 (20.00%) Disclosure Scotland
Vendors
1 5 (100.00%) Google
2 2 (40.00%) Adobe
3 1 (20.00%) Microsoft
3 1 (20.00%) Sitecore