Period
to 15 December 2018

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 15 December 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Yorkshire > West Yorkshire
6 months to
15 Dec 2018
Same period 2017 Same period 2016
Rank 190 221 266
Rank change year-on-year +31 +45 -23
Permanent jobs citing Google Analytics 34 37 17
As % of all permanent IT jobs advertised in West Yorkshire 0.67% 0.55% 0.22%
As % of the Cloud Services category 2.71% 4.18% 2.43%
Number of salaries quoted 32 26 17
West Yorkshire median annual salary £35,000 £35,000 £32,500
Median salary % change year-on-year - +7.69% +18.18%
10th Percentile £22,500 £27,500 £21,250
90th Percentile £59,375 £43,125 £51,250
Yorkshire median annual salary £35,000 £35,000 £37,500
% change year-on-year - -6.67% +21.95%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
West Yorkshire
Permanent vacancies with a requirement for cloud computing skills 1,253 886 699
As % of all permanent IT jobs advertised in West Yorkshire 24.57% 13.08% 9.25%
Number of salaries quoted 1,055 746 586
West Yorkshire median annual salary £45,000 £45,000 £45,000
10th Percentile £30,000 £26,250 £26,250
90th Percentile £68,750 £63,500 £65,625
Yorkshire median annual salary £45,000 £42,500 £43,875
% change year-on-year +5.88% -3.13% +3.24%

Google Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Google Analytics in West Yorkshire

Google Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in West Yorkshire.

Salary trend for Google Analytics in West Yorkshire

Google Analytics
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Google Analytics in West Yorkshire over the 6 months to 15 December 2018.

Salary histogram for Google Analytics in West Yorkshire

Google Analytics
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 6 months to 15 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +27 29 £35,000 +12.00% 7
Ilkley - 2 £35,000 -
Bradford - 2 £27,500 - 4
Halifax +7 1 £47,500 -5.00% 2
Google Analytics
Yorkshire

For the 6 months to 15 December 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Google Analytics.

1 33 (97.06%) Google
1 33 (97.06%) Analytics
2 24 (70.59%) E-Commerce
3 19 (55.88%) User Experience
4 18 (52.94%) JavaScript
4 18 (52.94%) AdWords
5 17 (50.00%) HTML
5 17 (50.00%) Subversion
5 17 (50.00%) MVC
5 17 (50.00%) Git (software)
6 16 (47.06%) Zend
6 16 (47.06%) PHP
6 16 (47.06%) MySQL
7 15 (44.12%) CSS
8 14 (41.18%) Twitter Bootstrap
8 14 (41.18%) HTML5
8 14 (41.18%) CSS3
9 13 (38.24%) Photoshop
10 11 (32.35%) OOP
10 11 (32.35%) PHP 5
10 11 (32.35%) WordPress
11 10 (29.41%) Time Management
11 10 (29.41%) jQuery
12 9 (26.47%) Node.js
12 9 (26.47%) LESS
12 9 (26.47%) React
12 9 (26.47%) Front End Development
12 9 (26.47%) Vue.js
13 8 (23.53%) Unit Testing
13 8 (23.53%) Linux

Google Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (32.35%) WordPress
2 1 (2.94%) Apache
2 1 (2.94%) CMS
2 1 (2.94%) EPiServer
2 1 (2.94%) IIS
2 1 (2.94%) nginx
2 1 (2.94%) Tomcat
2 1 (2.94%) Umbraco
Applications
1 13 (38.24%) Photoshop
2 6 (17.65%) Adobe Illustrator
3 2 (5.88%) InVision
3 2 (5.88%) UXPin
Business Applications
1 2 (5.88%) Shopify
Cloud Services
1 18 (52.94%) AdWords
2 3 (8.82%) Adobe Analytics
3 2 (5.88%) Amazon AWS
3 2 (5.88%) Google Tag Manager
3 2 (5.88%) Microsoft Azure
4 1 (2.94%) Google Cloud Platform
4 1 (2.94%) npm
Communications & Networking
1 1 (2.94%) HTTP
1 1 (2.94%) HTTPS
1 1 (2.94%) SSL
Database & Business Intelligence
1 16 (47.06%) MySQL
2 2 (5.88%) SQL Server
3 1 (2.94%) Adabas
3 1 (2.94%) BigQuery
3 1 (2.94%) Biml
3 1 (2.94%) Data Lake
3 1 (2.94%) Data Warehouse
3 1 (2.94%) SQL Server Integration Services
Development Applications
1 17 (50.00%) Git (software)
1 17 (50.00%) Subversion
2 7 (20.59%) Jenkins
3 2 (5.88%) Axure RP
3 2 (5.88%) Balsamiq Mockups
4 1 (2.94%) Grunt
4 1 (2.94%) gulp
4 1 (2.94%) Hudson
4 1 (2.94%) Octopus Deploy
4 1 (2.94%) Sonatype Nexus
4 1 (2.94%) Team Foundation Server
4 1 (2.94%) TeamCity
4 1 (2.94%) Visual Studio
4 1 (2.94%) webpack
General
1 5 (14.71%) Games
2 3 (8.82%) Marketing
3 2 (5.88%) Retail
4 1 (2.94%) Finance
4 1 (2.94%) Telecoms
Job Titles
1 17 (50.00%) Developer
2 9 (26.47%) Front End Developer (Client-Side Developer)
3 8 (23.53%) Senior Developer
4 6 (17.65%) Account Manager
4 6 (17.65%) Campaign Manager
4 6 (17.65%) Digital Account Manager
5 5 (14.71%) PHP Developer
6 4 (11.76%) Senior Front-End Developer
7 3 (8.82%) Full Stack Developer
7 3 (8.82%) JavaScript Developer
7 3 (8.82%) Senior Full Stack Developer
7 3 (8.82%) Senior PHP Developer
8 2 (5.88%) Analyst
8 2 (5.88%) Designer
8 2 (5.88%) UX Designer
9 1 (2.94%) Insight Analyst
9 1 (2.94%) PHP Development Manager
9 1 (2.94%) Senior Insight Analyst
9 1 (2.94%) SEO Consultant
9 1 (2.94%) SEO Specialist
Libraries, Frameworks & Software Standards
1 17 (50.00%) HTML
2 15 (44.12%) CSS
3 14 (41.18%) CSS3
3 14 (41.18%) HTML5
3 14 (41.18%) Twitter Bootstrap
4 10 (29.41%) jQuery
5 9 (26.47%) LESS
5 9 (26.47%) Node.js
5 9 (26.47%) React
5 9 (26.47%) Vue.js
6 7 (20.59%) Zend Framework
7 2 (5.88%) Web Services
8 1 (2.94%) .NET
8 1 (2.94%) .NET Framework
8 1 (2.94%) DAO
8 1 (2.94%) JSON
8 1 (2.94%) SOAP
8 1 (2.94%) Spring
8 1 (2.94%) WinForms
8 1 (2.94%) XML
Miscellaneous
1 19 (55.88%) User Experience
2 7 (20.59%) Social Media
3 2 (5.88%) Analytical Skills
4 1 (2.94%) Cloud Native
4 1 (2.94%) Self-Motivation
4 1 (2.94%) Tandem
Operating Systems
1 8 (23.53%) Linux
2 1 (2.94%) Unix
Processes & Methodologies
1 33 (97.06%) Analytics
2 24 (70.59%) E-Commerce
3 17 (50.00%) MVC
4 11 (32.35%) OOP
5 10 (29.41%) Time Management
6 9 (26.47%) Front End Development
7 8 (23.53%) Unit Testing
8 7 (20.59%) Campaign Management
8 7 (20.59%) Mobile Development
9 5 (14.71%) SEO
10 4 (11.76%) B2B
10 4 (11.76%) B2C
10 4 (11.76%) Performance Optimisation
11 3 (8.82%) A/B Testing
11 3 (8.82%) Agile Software Development
12 2 (5.88%) Business Intelligence
12 2 (5.88%) ETL
12 2 (5.88%) Wireframes
13 1 (2.94%) Acceptance Criteria
13 1 (2.94%) Deployment Automation
Programming Languages
1 18 (52.94%) JavaScript
2 16 (47.06%) PHP
3 11 (32.35%) PHP 5
4 3 (8.82%) SQL
5 1 (2.94%) C#
5 1 (2.94%) Java
5 1 (2.94%) Natural
5 1 (2.94%) Python
5 1 (2.94%) R
5 1 (2.94%) RPG
5 1 (2.94%) RPG IV
5 1 (2.94%) T-SQL
Quality Assurance & Compliance
1 7 (20.59%) QA
2 1 (2.94%) GDPR
2 1 (2.94%) ISO/IEC 27001
Vendors
1 33 (97.06%) Google
2 16 (47.06%) Zend
3 5 (14.71%) Adobe
4 2 (5.88%) PayPal
5 1 (2.94%) IBM
5 1 (2.94%) Microsoft
5 1 (2.94%) MuleSoft
5 1 (2.94%) Oracle
5 1 (2.94%) Screaming Frog
5 1 (2.94%) webMethods