Period
to 23 September 2018

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 September 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Yorkshire > West Yorkshire
6 months to
23 Sep 2018
Same period 2017 Same period 2016
Rank 224 247 265
Rank change year-on-year +23 +18 +18
Permanent jobs citing Google Analytics 18 19 21
As % of all permanent IT jobs advertised in West Yorkshire 0.32% 0.28% 0.27%
As % of the Cloud Services category 1.35% 2.12% 2.92%
Number of salaries quoted 17 11 18
West Yorkshire median annual salary £42,500 £30,000 £30,000
Median salary % change year-on-year +41.67% - +9.09%
10th Percentile £29,700 £19,750 £21,250
90th Percentile £49,250 £46,000 £33,750
Yorkshire median annual salary £37,500 £40,000 £30,000
% change year-on-year -6.25% +33.33% -7.69%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
West Yorkshire
Permanent vacancies with a requirement for cloud computing skills 1,330 896 720
As % of all permanent IT jobs advertised in West Yorkshire 23.29% 13.13% 9.22%
Number of salaries quoted 1,134 740 583
West Yorkshire median annual salary £46,250 £45,000 £42,000
Median salary % change year-on-year +2.78% +7.14% +5.00%
10th Percentile £28,750 £26,250 £25,750
90th Percentile £68,750 £65,000 £71,000
Yorkshire median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

Google Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Google Analytics in West Yorkshire

Google Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in West Yorkshire.

Salary trend for Google Analytics in West Yorkshire

Google Analytics
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Google Analytics in West Yorkshire over the 6 months to 23 September 2018.

Salary histogram for Google Analytics in West Yorkshire

Google Analytics
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 6 months to 23 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +23 15 £40,000 +33.33% 6
Bradford - 3 £47,500 -
Google Analytics
Yorkshire

For the 6 months to 23 September 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Google Analytics.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 8 (44.44%) Digital Analytics
3 7 (38.89%) R
3 7 (38.89%) E-Commerce
4 6 (33.33%) SQL
4 6 (33.33%) Line Management
5 5 (27.78%) User Experience
5 5 (27.78%) BigQuery
5 5 (27.78%) Google Cloud Platform
5 5 (27.78%) Google Tag Manager
5 5 (27.78%) Predictive Modelling
5 5 (27.78%) Marketing
5 5 (27.78%) HTML
5 5 (27.78%) Python
6 4 (22.22%) Adobe
6 4 (22.22%) SEO
6 4 (22.22%) Data Analysis
6 4 (22.22%) AdWords
6 4 (22.22%) Data Analytics
7 3 (16.67%) Customer Insight
7 3 (16.67%) Statistics
7 3 (16.67%) Data Visualisation
7 3 (16.67%) Adobe Analytics
7 3 (16.67%) Analytical Skills
7 3 (16.67%) Screaming Frog
7 3 (16.67%) Self-Motivation
7 3 (16.67%) Technical Analysis
7 3 (16.67%) Competitor Analysis
7 3 (16.67%) Visualisation

Google Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) WordPress
2 1 (5.56%) Confluence
Applications
1 2 (11.11%) Photoshop
2 1 (5.56%) Adobe Creative Suite
2 1 (5.56%) Microsoft Excel
2 1 (5.56%) Spreadsheet
Cloud Services
1 5 (27.78%) Google Cloud Platform
1 5 (27.78%) Google Tag Manager
2 4 (22.22%) AdWords
3 3 (16.67%) Adobe Analytics
4 2 (11.11%) Amazon AWS
4 2 (11.11%) Microsoft Azure
5 1 (5.56%) Akamai
Database & Business Intelligence
1 5 (27.78%) BigQuery
2 1 (5.56%) Biml
2 1 (5.56%) Data Lake
2 1 (5.56%) Data Warehouse
2 1 (5.56%) MySQL
2 1 (5.56%) SQL Server
2 1 (5.56%) SQL Server Integration Services
Development Applications
1 1 (5.56%) Git (software)
1 1 (5.56%) Jenkins
1 1 (5.56%) JIRA
1 1 (5.56%) Subversion
1 1 (5.56%) Visual Website Optimizer
General
1 5 (27.78%) Marketing
2 1 (5.56%) Finance
2 1 (5.56%) Games
2 1 (5.56%) Publishing
Job Titles
1 9 (50.00%) Analyst
2 6 (33.33%) Insight Analyst
2 6 (33.33%) Senior Analyst
2 6 (33.33%) Senior Insight Analyst
3 3 (16.67%) Analytics Manager
3 3 (16.67%) Data Analyst
3 3 (16.67%) Data Insight Analyst
3 3 (16.67%) Developer
3 3 (16.67%) Digital Analytics Manager
3 3 (16.67%) Insight Data Analyst
3 3 (16.67%) Senior Web Analyst
3 3 (16.67%) SEO Specialist
3 3 (16.67%) Web Analyst
4 2 (11.11%) Digital Analyst
5 1 (5.56%) Database Developer
5 1 (5.56%) Designer
5 1 (5.56%) Operations Analyst
5 1 (5.56%) PHP Developer
5 1 (5.56%) Web Designer
5 1 (5.56%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (27.78%) HTML
2 2 (11.11%) CSS
3 1 (5.56%) CSS3
3 1 (5.56%) HTML5
3 1 (5.56%) jQuery
3 1 (5.56%) Twitter Bootstrap
3 1 (5.56%) Web Services
3 1 (5.56%) Zend Framework
Miscellaneous
1 5 (27.78%) User Experience
2 3 (16.67%) Analytical Skills
2 3 (16.67%) Self-Motivation
2 3 (16.67%) Tandem
Operating Systems
1 1 (5.56%) Linux
Processes & Methodologies
1 18 (100.00%) Analytics
2 8 (44.44%) Digital Analytics
3 7 (38.89%) E-Commerce
4 6 (33.33%) Line Management
5 5 (27.78%) Predictive Modelling
6 4 (22.22%) Data Analysis
6 4 (22.22%) Data Analytics
6 4 (22.22%) SEO
7 3 (16.67%) Competitor Analysis
7 3 (16.67%) Customer Insight
7 3 (16.67%) Data Visualisation
7 3 (16.67%) Statistical Analysis
7 3 (16.67%) Statistics
7 3 (16.67%) Technical Analysis
7 3 (16.67%) Visualisation
7 3 (16.67%) Web Development
8 2 (11.11%) Conversion Rate Optimisation
8 2 (11.11%) Data Science
8 2 (11.11%) Mathematics
8 2 (11.11%) Personalization
Programming Languages
1 7 (38.89%) R
2 6 (33.33%) SQL
3 5 (27.78%) Python
4 3 (16.67%) JavaScript
5 1 (5.56%) PHP
5 1 (5.56%) PHP 5
Qualifications
1 2 (11.11%) Degree
Vendors
1 18 (100.00%) Google
2 4 (22.22%) Adobe
3 3 (16.67%) Screaming Frog
4 2 (11.11%) Twitter
5 1 (5.56%) ATG
5 1 (5.56%) hybris
5 1 (5.56%) Microsoft
5 1 (5.56%) Optimizely
5 1 (5.56%) SAP
5 1 (5.56%) Zend