The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Yorkshire / West Yorkshire
Rank 168 208 202
Rank change year-on-year +40 -6  
Permanent jobs citing Google Analytics 14 6 20
As % of all permanent IT jobs advertised in West Yorkshire 0.39% 0.14% 0.40%
As % of the Cloud Services category 3.54% 1.83% 8.62%
Number of salaries quoted 14 6 16
Median salary £35,500 £26,500 £30,000
Median salary % change year-on-year +33.96% -11.66%  
90% offered a salary of more than £30,450 £23,700 £22,500
10% offered a salary of more than £51,250 £28,700 £38,750
UK excluding London median salary £35,000 £33,500 £29,575
% change year-on-year +4.47% +13.27%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for cloud computing skills.

Cloud Computing Skills
West Yorkshire
Permanent job vacancies with a requirement for cloud computing skills 395 328 232
As % of all permanent IT job vacancies advertised in West Yorkshire 10.96% 7.39% 4.64%
Number of salaries quoted 338 271 188
Median salary £47,500 £42,500 £40,000
Median salary % change year-on-year +11.76% +6.25%  
90% offered a salary of more than £26,200 £30,000 £22,500
10% offered a salary of more than £65,000 £62,500 £57,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in West Yorkshire

The job posting trend of jobs advertised in West Yorkshire citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in West Yorkshire

Google Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in West Yorkshire.

Salary trend for Google Analytics in West Yorkshire

Google Analytics
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Google Analytics in West Yorkshire over the 3 months to 25 March 2017.

Salary histogram for Google Analytics in West Yorkshire

Google Analytics
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bradford +11 7 £36,000 +35.84%
Leeds +21 5 £31,500 +21.15%
Halifax - 1 £35,000 -
Huddersfield - 1 £32,500 -
Google Analytics
Yorkshire

Google Analytics
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 25 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Google Analytics.

1 27 (100.00%) Google
1 27 (100.00%) Analytics
2 16 (59.26%) Marketing
3 14 (51.85%) SEO
4 12 (44.44%) Digital Marketing
5 10 (37.04%) AdWords
6 8 (29.63%) Content Marketing
6 8 (29.63%) Web Analytics
7 7 (25.93%) Pay per click
7 7 (25.93%) Blog
7 7 (25.93%) HTML
7 7 (25.93%) CSS
7 7 (25.93%) Social Media
8 6 (22.22%) User Experience
8 6 (22.22%) JavaScript
8 6 (22.22%) Business Intelligence
9 5 (18.52%) PHP
9 5 (18.52%) SQL
9 5 (18.52%) E-Commerce
9 5 (18.52%) Analytical Skills
9 5 (18.52%) Tableau
9 5 (18.52%) Marketing Strategy
9 5 (18.52%) WordPress
10 4 (14.81%) Time Management
10 4 (14.81%) CSS3
10 4 (14.81%) Git (software)
10 4 (14.81%) HTML5
10 4 (14.81%) Linux
10 4 (14.81%) MySQL
10 4 (14.81%) MVC

Google Analytics
Top Related IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (18.52%) WordPress
2 3 (11.11%) CMS
3 1 (3.70%) Apache
Applications
1 3 (11.11%) Photoshop
2 2 (7.41%) MS Excel
3 1 (3.70%) Adobe Creative Suite
3 1 (3.70%) InVision
3 1 (3.70%) MS Project
Cloud Services
1 10 (37.04%) AdWords
2 3 (11.11%) Basecamp
3 2 (7.41%) Google Tag Manager
4 1 (3.70%) Adobe Analytics
4 1 (3.70%) Microsoft Azure
4 1 (3.70%) Trello
Database & Business Intelligence
1 4 (14.81%) MySQL
2 3 (11.11%) Power BI
2 3 (11.11%) QlikView
2 3 (11.11%) RDBMS
2 3 (11.11%) Relational Database
3 1 (3.70%) Big Data
Development Applications
1 4 (14.81%) Git (software)
1 4 (14.81%) Subversion
2 3 (11.11%) Jenkins
3 1 (3.70%) Axure RP
3 1 (3.70%) Bitbucket
3 1 (3.70%) gulp
3 1 (3.70%) JIRA
General
1 16 (59.26%) Marketing
2 1 (3.70%) Advertising
2 1 (3.70%) Finance
2 1 (3.70%) Retail
Job Titles
1 7 (25.93%) Digital Marketing Manager
1 7 (25.93%) Marketing Manager
2 5 (18.52%) Analyst
2 5 (18.52%) Developer
3 4 (14.81%) PHP Developer
3 4 (14.81%) Project Manager
4 3 (11.11%) Analytics Manager
4 3 (11.11%) Data Analytics Manager
4 3 (11.11%) Data Manager
4 3 (11.11%) Digital Project Manager
4 3 (11.11%) Insight Manager
4 3 (11.11%) Web Analyst
5 2 (7.41%) Digital Analyst
5 2 (7.41%) Digital Marketing Analyst
5 2 (7.41%) Insight Analyst
5 2 (7.41%) Junior
5 2 (7.41%) Junior Project Manager
5 2 (7.41%) Marketing Analyst
5 2 (7.41%) Senior Insight Analyst
5 2 (7.41%) Web Developer
Libraries, Frameworks & Software Standards
1 7 (25.93%) CSS
1 7 (25.93%) HTML
2 4 (14.81%) CSS3
2 4 (14.81%) HTML5
3 3 (11.11%) Twitter Bootstrap
3 3 (11.11%) Zend Framework
4 2 (7.41%) Ajax
4 2 (7.41%) Web Services
5 1 (3.70%) jQuery
5 1 (3.70%) LAMP
5 1 (3.70%) REST
5 1 (3.70%) Sass
5 1 (3.70%) SOAP
5 1 (3.70%) SVG
5 1 (3.70%) XHTML
Miscellaneous
1 7 (25.93%) Blog
1 7 (25.93%) Social Media
2 6 (22.22%) User Experience
3 5 (18.52%) Analytical Skills
4 1 (3.70%) Credit Risk
4 1 (3.70%) Driving Licence
4 1 (3.70%) Graphic Design
4 1 (3.70%) Mobile App
Operating Systems
1 4 (14.81%) Linux
2 1 (3.70%) CentOS
Processes & Methodologies
1 27 (100.00%) Analytics
2 14 (51.85%) SEO
3 12 (44.44%) Digital Marketing
4 8 (29.63%) Content Marketing
4 8 (29.63%) Web Analytics
5 7 (25.93%) Pay per click
6 6 (22.22%) Business Intelligence
7 5 (18.52%) E-Commerce
7 5 (18.52%) Marketing Strategy
8 4 (14.81%) Data Analysis
8 4 (14.81%) MVC
8 4 (14.81%) Time Management
9 3 (11.11%) Data Analytics
9 3 (11.11%) Data Visualisation
9 3 (11.11%) Mobile Development
9 3 (11.11%) OOP
9 3 (11.11%) Unit Testing
9 3 (11.11%) Visualisation
9 3 (11.11%) Web Development
10 2 (7.41%) Agile Software Development
Programming Languages
1 6 (22.22%) JavaScript
2 5 (18.52%) PHP
2 5 (18.52%) SQL
3 3 (11.11%) PHP 5
4 1 (3.70%) Java
Qualifications
1 1 (3.70%) Degree
System Software
1 1 (3.70%) Samba
Vendors
1 27 (100.00%) Google
2 5 (18.52%) Tableau
3 3 (11.11%) Zend
4 2 (7.41%) Adobe
5 1 (3.70%) DoubleClick
5 1 (3.70%) Marketo
5 1 (3.70%) Microsoft
5 1 (3.70%) Omniture
5 1 (3.70%) Optimizely