Period
to 22 June 2018

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 June 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Yorkshire > West Yorkshire
6 months to
22 Jun 2018
Same period 2017 Same period 2016
Rank 228 253 282
Rank change year-on-year +25 +29 +3
Permanent jobs citing Google Analytics 24 18 22
As % of all permanent IT jobs advertised in West Yorkshire 0.36% 0.25% 0.26%
As % of the Cloud Services category 1.84% 2.04% 3.08%
Number of salaries quoted 22 21 23
West Yorkshire median annual salary £40,000 £36,000 £30,000
Median salary % change year-on-year +11.11% +20.00% +12.15%
10th Percentile £30,000 £28,750 £22,000
90th Percentile £48,750 £43,750 £33,750
Yorkshire median annual salary £40,000 £37,500 £27,000
% change year-on-year +6.67% +38.89% -16.92%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
West Yorkshire
Permanent vacancies with a requirement for cloud computing skills 1,304 883 715
As % of all permanent IT jobs advertised in West Yorkshire 19.71% 12.46% 8.58%
Number of salaries quoted 1,110 740 589
West Yorkshire median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% +6.25%
10th Percentile £30,000 £26,750 £26,750
90th Percentile £70,000 £67,500 £65,000
Yorkshire median annual salary £45,000 £43,750 £40,250
% change year-on-year +2.86% +8.70% +0.63%

Google Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Google Analytics in West Yorkshire

Google Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in West Yorkshire.

Salary trend for Google Analytics in West Yorkshire

Google Analytics
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Google Analytics in West Yorkshire over the 6 months to 22 June 2018.

Salary histogram for Google Analytics in West Yorkshire

Google Analytics
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 6 months to 22 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +11 14 £40,000 +26.98% 4
Bradford +4 5 £47,500 +31.94% 1
Ilkley - 2 £38,750 -
Bingley - 1 £38,500 -
Google Analytics
Yorkshire

For the 6 months to 22 June 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Google Analytics.

1 24 (100.00%) Google
1 24 (100.00%) Analytics
2 10 (41.67%) User Experience
3 9 (37.50%) Digital Analytics
4 8 (33.33%) HTML
5 7 (29.17%) JavaScript
5 7 (29.17%) Photoshop
5 7 (29.17%) E-Commerce
5 7 (29.17%) Adobe
5 7 (29.17%) Marketing
5 7 (29.17%) R
6 6 (25.00%) Balsamiq Mockups
6 6 (25.00%) Axure RP
6 6 (25.00%) Line Management
6 6 (25.00%) Wireframes
6 6 (25.00%) UXPin
6 6 (25.00%) InVision
6 6 (25.00%) Adobe Illustrator
6 6 (25.00%) SQL
7 5 (20.83%) CSS
7 5 (20.83%) Python
7 5 (20.83%) Predictive Modelling
7 5 (20.83%) Data Analysis
7 5 (20.83%) BigQuery
7 5 (20.83%) Google Cloud Platform
7 5 (20.83%) Google Tag Manager
8 4 (16.67%) Analytical Skills
8 4 (16.67%) Data Analytics
8 4 (16.67%) Degree
8 4 (16.67%) SEO

Google Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.17%) Confluence
1 1 (4.17%) WordPress
Applications
1 7 (29.17%) Photoshop
2 6 (25.00%) Adobe Illustrator
2 6 (25.00%) InVision
2 6 (25.00%) UXPin
3 3 (12.50%) Adobe Creative Suite
4 1 (4.17%) Microsoft Excel
4 1 (4.17%) Microsoft Office
4 1 (4.17%) Spreadsheet
Business Applications
1 1 (4.17%) WebTrends
Cloud Services
1 5 (20.83%) Google Cloud Platform
1 5 (20.83%) Google Tag Manager
2 3 (12.50%) Adobe Analytics
3 2 (8.33%) AdWords
4 1 (4.17%) Akamai
4 1 (4.17%) Amazon AWS
4 1 (4.17%) Microsoft Azure
Database & Business Intelligence
1 5 (20.83%) BigQuery
Development Applications
1 6 (25.00%) Axure RP
1 6 (25.00%) Balsamiq Mockups
2 1 (4.17%) JIRA
2 1 (4.17%) Visual Website Optimizer
General
1 7 (29.17%) Marketing
2 1 (4.17%) Finance
2 1 (4.17%) Publishing
Job Titles
1 9 (37.50%) Analyst
2 7 (29.17%) Designer
3 6 (25.00%) Insight Analyst
3 6 (25.00%) Senior Analyst
3 6 (25.00%) Senior Insight Analyst
3 6 (25.00%) UX Designer
4 3 (12.50%) Analytics Manager
4 3 (12.50%) Data Analyst
4 3 (12.50%) Data Insight Analyst
4 3 (12.50%) Digital Analytics Manager
4 3 (12.50%) Insight Data Analyst
4 3 (12.50%) Senior Web Analyst
4 3 (12.50%) Web Analyst
5 2 (8.33%) Digital Analyst
5 2 (8.33%) SEO Specialist
6 1 (4.17%) Marketing Manager
6 1 (4.17%) Operations Analyst
6 1 (4.17%) Web Analytics Specialist
6 1 (4.17%) Web Designer
6 1 (4.17%) Web Specialist
Libraries, Frameworks & Software Standards
1 8 (33.33%) HTML
2 5 (20.83%) CSS
3 1 (4.17%) jQuery
Miscellaneous
1 10 (41.67%) User Experience
2 4 (16.67%) Analytical Skills
3 2 (8.33%) e-Learning
3 2 (8.33%) Self-Motivation
3 2 (8.33%) Tandem
4 1 (4.17%) Learning Management System
4 1 (4.17%) Mobile App
Processes & Methodologies
1 24 (100.00%) Analytics
2 9 (37.50%) Digital Analytics
3 7 (29.17%) E-Commerce
4 6 (25.00%) Line Management
4 6 (25.00%) Wireframes
5 5 (20.83%) Data Analysis
5 5 (20.83%) Predictive Modelling
6 4 (16.67%) Data Analytics
6 4 (16.67%) SEO
7 3 (12.50%) Agile Software Development
7 3 (12.50%) Competitor Analysis
7 3 (12.50%) Customer Insight
7 3 (12.50%) Data Visualisation
7 3 (12.50%) Statistics
7 3 (12.50%) Visualisation
8 2 (8.33%) Digital Marketing
8 2 (8.33%) Mathematics
8 2 (8.33%) Statistical Analysis
8 2 (8.33%) Web Analytics
8 2 (8.33%) Web Development
Programming Languages
1 7 (29.17%) JavaScript
1 7 (29.17%) R
2 6 (25.00%) SQL
3 5 (20.83%) Python
Qualifications
1 4 (16.67%) Degree
Vendors
1 24 (100.00%) Google
2 7 (29.17%) Adobe
3 2 (8.33%) Screaming Frog
3 2 (8.33%) Twitter
4 1 (4.17%) ATG
4 1 (4.17%) hybris
4 1 (4.17%) Microsoft
4 1 (4.17%) Optimizely
4 1 (4.17%) SAP