Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Yorkshire > West Yorkshire
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 231 264 247
Rank change year-on-year +33 -17 +34
Permanent jobs citing Google Analytics 31 14 70
As % of all permanent IT jobs advertised in West Yorkshire 0.45% 0.18% 0.76%
As % of the Cloud Services category 3.61% 1.99% 11.24%
Number of salaries quoted 20 13 99
West Yorkshire median annual salary £31,250 £30,000 £27,500
Median salary % change year-on-year +4.17% +9.09% -16.67%
10th Percentile £25,600 £21,250 £21,250
90th Percentile £46,900 £58,750 £37,500
Yorkshire median annual salary £32,500 £40,000 £31,500
% change year-on-year -18.75% +26.98% +5.00%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
West Yorkshire
Permanent vacancies with a requirement for cloud computing skills 859 705 623
As % of all permanent IT jobs advertised in West Yorkshire 12.59% 9.16% 6.77%
Number of salaries quoted 727 587 492
West Yorkshire median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% +6.25%
10th Percentile £26,250 £26,250 £26,275
90th Percentile £63,600 £68,000 £65,000
Yorkshire median annual salary £42,500 £42,500 £41,750
% change year-on-year - +1.80% +11.33%

Google Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Google Analytics in West Yorkshire

Google Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in West Yorkshire.

Salary trend for Google Analytics in West Yorkshire

Google Analytics
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Google Analytics in West Yorkshire over the 6 months to 23 November 2017.

Salary histogram for Google Analytics in West Yorkshire

Google Analytics
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +31 21 £30,000 +33.33% 1
Bingley - 5 £38,500 -
Huddersfield - 3 £30,000 - 1
Halifax - 1 £50,000 - 1
Google Analytics
Yorkshire

For the 6 months to 23 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Google Analytics.

1 30 (96.77%) Google
1 30 (96.77%) Analytics
2 23 (74.19%) Marketing
3 16 (51.61%) Microsoft
3 16 (51.61%) SEO
3 16 (51.61%) Analytical Skills
4 15 (48.39%) Web Analytics
5 11 (35.48%) Microsoft Excel
5 11 (35.48%) User Experience
6 10 (32.26%) Digital Marketing
6 10 (32.26%) E-Commerce
7 9 (29.03%) Degree
7 9 (29.03%) Social Media
8 8 (25.81%) Pay per click
8 8 (25.81%) Adobe
8 8 (25.81%) Microsoft Office
8 8 (25.81%) Google Tag Manager
9 7 (22.58%) Digital Analytics
9 7 (22.58%) A/B Testing
9 7 (22.58%) Computer Science Degree
9 7 (22.58%) HTML
9 7 (22.58%) Business Intelligence
9 7 (22.58%) Economics
9 7 (22.58%) Mathematics
9 7 (22.58%) Psychology
9 7 (22.58%) Computer Science
9 7 (22.58%) Marketing Strategy
9 7 (22.58%) Digital Media
10 6 (19.35%) Email Marketing
10 6 (19.35%) WebTrends

Google Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (16.13%) CMS
2 3 (9.68%) Umbraco
3 2 (6.45%) Apache
4 1 (3.23%) Drupal
4 1 (3.23%) EPiServer
4 1 (3.23%) IIS
4 1 (3.23%) TYPO3
Applications
1 11 (35.48%) Microsoft Excel
2 8 (25.81%) Microsoft Office
3 1 (3.23%) Adobe Creative Suite
3 1 (3.23%) Photoshop
Business Applications
1 6 (19.35%) WebTrends
2 2 (6.45%) Dynamics CRM
Cloud Services
1 8 (25.81%) Google Tag Manager
2 5 (16.13%) AdWords
3 1 (3.23%) Amazon AWS
3 1 (3.23%) MailChimp
3 1 (3.23%) Microsoft Azure
Communications & Networking
1 1 (3.23%) HTTP
1 1 (3.23%) SSL
Database & Business Intelligence
1 4 (12.90%) Data Mining
1 4 (12.90%) Data Warehouse
2 1 (3.23%) MySQL
2 1 (3.23%) SQL Server Analysis Services
Development Applications
1 1 (3.23%) Git (software)
1 1 (3.23%) Sonatype Nexus
1 1 (3.23%) Subversion
1 1 (3.23%) Team Foundation Server
1 1 (3.23%) TeamCity
General
1 23 (74.19%) Marketing
2 4 (12.90%) Finance
2 4 (12.90%) Retail
3 3 (9.68%) Advertising
Job Titles
1 11 (35.48%) Analyst
2 5 (16.13%) Digital Analyst
2 5 (16.13%) Digital Executive
2 5 (16.13%) Digital Marketing Executive
2 5 (16.13%) Marketing Executive
3 4 (12.90%) Insight Analyst
3 4 (12.90%) Web Analyst
4 3 (9.68%) Analytics Manager
4 3 (9.68%) Web Manager
5 2 (6.45%) Designer
5 2 (6.45%) PPC Analyst
5 2 (6.45%) Senior Designer
5 2 (6.45%) Senior UX Designer
5 2 (6.45%) UX Designer
5 2 (6.45%) Web Analytics Manager
6 1 (3.23%) Email Marketing Manager
6 1 (3.23%) SEO Specialist
6 1 (3.23%) Web Content Manager
6 1 (3.23%) Web Engineer
6 1 (3.23%) Web Specialist
Libraries, Frameworks & Software Standards
1 7 (22.58%) HTML
2 5 (16.13%) CSS
3 2 (6.45%) COM
4 1 (3.23%) .NET
4 1 (3.23%) .NET Framework
4 1 (3.23%) Ajax
4 1 (3.23%) AngularJS
4 1 (3.23%) Apache Flex
4 1 (3.23%) CSS3
4 1 (3.23%) HTML5
4 1 (3.23%) Ionic Framework
4 1 (3.23%) jQuery
4 1 (3.23%) JSON
4 1 (3.23%) LAMP
4 1 (3.23%) Laravel
4 1 (3.23%) REST
4 1 (3.23%) RESTful
4 1 (3.23%) Spring
4 1 (3.23%) Symfony
4 1 (3.23%) XHTML
Miscellaneous
1 16 (51.61%) Analytical Skills
2 11 (35.48%) User Experience
3 9 (29.03%) Social Media
4 7 (22.58%) Computer Science
4 7 (22.58%) Digital Media
5 2 (6.45%) Graphic Design
5 2 (6.45%) Greenfield Project
5 2 (6.45%) Mobile App
5 2 (6.45%) Video Editing
6 1 (3.23%) Algorithms
Operating Systems
1 1 (3.23%) CentOS
1 1 (3.23%) Linux
1 1 (3.23%) Windows
Processes & Methodologies
1 30 (96.77%) Analytics
2 16 (51.61%) SEO
3 15 (48.39%) Web Analytics
4 10 (32.26%) Digital Marketing
4 10 (32.26%) E-Commerce
5 8 (25.81%) Pay per click
6 7 (22.58%) A/B Testing
6 7 (22.58%) Business Intelligence
6 7 (22.58%) Digital Analytics
6 7 (22.58%) Economics
6 7 (22.58%) Marketing Strategy
6 7 (22.58%) Mathematics
6 7 (22.58%) Psychology
7 6 (19.35%) Conversion Rate Optimisation
7 6 (19.35%) Email Marketing
8 5 (16.13%) Agile Software Development
8 5 (16.13%) B2B
8 5 (16.13%) Continuous Improvement
9 4 (12.90%) Personalization
9 4 (12.90%) Single Customer View
Programming Languages
1 3 (9.68%) JavaScript
2 2 (6.45%) Java
3 1 (3.23%) C#
3 1 (3.23%) PHP
Qualifications
1 9 (29.03%) Degree
2 7 (22.58%) Computer Science Degree
System Software
1 1 (3.23%) Samba
Vendors
1 30 (96.77%) Google
2 16 (51.61%) Microsoft
3 8 (25.81%) Adobe
4 5 (16.13%) DoubleClick
5 3 (9.68%) Criteo
5 3 (9.68%) Facebook
5 3 (9.68%) Tableau
6 2 (6.45%) Apple
6 2 (6.45%) Omniture
6 2 (6.45%) Optimizely
6 2 (6.45%) Twitter
7 1 (3.23%) Sun
7 1 (3.23%) Xamarin