Period
to 17 January 2021

The table below looks at the prevalence of the term Digital Economy in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Economy over the 6 months to 17 January 2021 with a comparison to the same period over the previous 2 years.

Digital Economy (Web Economy, New Economy)
England > Midlands
6 months to
17 Jan 2021
Same period 2020 Same period 2019
Rank 204 319 358
Rank change year-on-year +115 +39 -
Permanent jobs citing Digital Economy 31 3 2
As % of all permanent jobs advertised in the Midlands 0.58% 0.029% 0.017%
As % of the General category 1.59% 0.086% 0.041%
Number of salaries quoted 11 3 2
Median annual salary £55,000 £39,114 £97,500
Median salary % change year-on-year +40.61% -59.88% -
England median annual salary £55,000 £60,607 £60,000
% change year-on-year -9.25% +1.01% -

Digital Economy is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 1,952 3,482 4,847
As % of all permanent IT jobs advertised in the Midlands 36.37% 33.10% 40.26%
Number of salaries quoted 1,447 2,674 3,441
Median annual salary £46,000 £45,000 £45,000
Median salary % change year-on-year +2.22% - +8.43%
10th Percentile £29,900 £27,000 £26,250
90th Percentile £72,500 £75,000 £71,250
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Digital Economy
Job Vacancy Trend in the Midlands

Job postings citing Digital Economy as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Digital Economy in the Midlands

Digital Economy
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Digital Economy in the Midlands.

Salary trend for Digital Economy in the Midlands

Digital Economy
Salary Histogram in the Midlands

Salary distribution for jobs citing Digital Economy in the Midlands over the 6 months to 17 January 2021.

Salary histogram for Digital Economy in the Midlands

Digital Economy
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the Midlands region over the 6 months to 17 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +102 30 £55,000 +40.61% 3
East Midlands - 1 £80,000 -
Digital Economy
England

For the 6 months to 17 January 2021, IT jobs citing Digital Economy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Digital Economy.

1 23 (74.19%) Microsoft
1 23 (74.19%) GDPR
2 13 (41.94%) .NET
3 12 (38.71%) Azure
4 11 (35.48%) Line Management
4 11 (35.48%) Games
4 11 (35.48%) Dynamics NAV
4 11 (35.48%) Dynamics CRM
4 11 (35.48%) CRM
4 11 (35.48%) Problem-Solving
5 10 (32.26%) JavaScript
5 10 (32.26%) Git (software)
6 9 (29.03%) .NET Framework
6 9 (29.03%) Process Improvement
6 9 (29.03%) Office 365
6 9 (29.03%) DevOps
6 9 (29.03%) Windows
7 8 (25.81%) User Stories
7 8 (25.81%) AWS
8 7 (22.58%) Magento
8 7 (22.58%) Problem Management
8 7 (22.58%) Node.js
8 7 (22.58%) GCP
8 7 (22.58%) React
8 7 (22.58%) Cybercrime
8 7 (22.58%) Redux
8 7 (22.58%) E-Commerce
8 7 (22.58%) Agile Software Development
8 7 (22.58%) npm
9 6 (19.35%) Dynamics 365

Digital Economy
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (16.13%) Exchange Server 2013
1 5 (16.13%) MS Exchange
1 5 (16.13%) SharePoint
2 4 (12.90%) CMS
2 4 (12.90%) Umbraco
Applications
1 3 (9.68%) Microsoft Office
Business Applications
1 11 (35.48%) Dynamics CRM
1 11 (35.48%) Dynamics NAV
2 7 (22.58%) Magento
3 3 (9.68%) Payment Gateway
Cloud Services
1 12 (38.71%) Azure
2 9 (29.03%) Office 365
3 8 (25.81%) AWS
4 7 (22.58%) GCP
4 7 (22.58%) npm
5 6 (19.35%) Dynamics 365
6 1 (3.23%) Amazon S3
Communications & Networking
1 5 (16.13%) Firewall
1 5 (16.13%) iSCSI
1 5 (16.13%) VPN
Database & Business Intelligence
1 4 (12.90%) SQL Server
2 3 (9.68%) MySQL
3 2 (6.45%) ZAP BI
4 1 (3.23%) Amazon Athena
4 1 (3.23%) Amazon QuickSight
4 1 (3.23%) Amazon Redshift
4 1 (3.23%) Data Warehouse
4 1 (3.23%) NoSQL
4 1 (3.23%) Snowflake Schema
Development Applications
1 10 (32.26%) Git (software)
2 4 (12.90%) Selenium
2 4 (12.90%) SpecFlow
General
1 11 (35.48%) Games
2 4 (12.90%) Back Office
3 2 (6.45%) Finance
Job Titles
1 15 (48.39%) Developer
2 12 (38.71%) Analyst
3 7 (22.58%) Support Analyst
4 6 (19.35%) Full Stack Developer
4 6 (19.35%) React Developer
5 5 (16.13%) .NET Developer
6 4 (12.90%) Infrastructure Analyst
6 4 (12.90%) Infrastructure Support
6 4 (12.90%) Infrastructure Support Analyst
6 4 (12.90%) Test Analyst
7 3 (9.68%) Desktop Analyst
7 3 (9.68%) Desktop Support
7 3 (9.68%) Desktop Support Analyst
7 3 (9.68%) JavaScript Developer
7 3 (9.68%) Magento Developer
7 3 (9.68%) Senior Developer
8 2 (6.45%) Applications Developer
8 2 (6.45%) Applications Support
8 2 (6.45%) Head of Business Systems
8 2 (6.45%) Systems Support
Libraries, Frameworks & Software Standards
1 13 (41.94%) .NET
2 9 (29.03%) .NET Framework
3 7 (22.58%) Node.js
3 7 (22.58%) React
3 7 (22.58%) Redux
4 4 (12.90%) ASP.NET
4 4 (12.90%) ASP.NET MVC
4 4 (12.90%) ASP.NET MVC 3
4 4 (12.90%) CSS
4 4 (12.90%) HTML
4 4 (12.90%) jQuery
4 4 (12.90%) KnockoutJS
4 4 (12.90%) Web Services
Miscellaneous
1 7 (22.58%) Cybercrime
2 5 (16.13%) Enterprise Storage
3 4 (12.90%) AS400
3 4 (12.90%) IBM Mainframe
3 4 (12.90%) Mainframe
3 4 (12.90%) Management Information System
4 1 (3.23%) Private Cloud
Operating Systems
1 9 (29.03%) Windows
2 5 (16.13%) Windows Server
3 3 (9.68%) Linux
4 1 (3.23%) Windows 10
Processes & Methodologies
1 11 (35.48%) CRM
1 11 (35.48%) Line Management
1 11 (35.48%) Problem-Solving
2 9 (29.03%) DevOps
2 9 (29.03%) Process Improvement
3 8 (25.81%) User Stories
4 7 (22.58%) Agile Software Development
4 7 (22.58%) E-Commerce
4 7 (22.58%) Problem Management
5 6 (19.35%) Root Cause Analysis
5 6 (19.35%) Test Automation
6 5 (16.13%) Change Management
6 5 (16.13%) ERP
6 5 (16.13%) Project Management
6 5 (16.13%) Server Management
7 4 (12.90%) Computer Science
7 4 (12.90%) ITIL
7 4 (12.90%) MVC
7 4 (12.90%) Security Testing
7 4 (12.90%) Software Testing
Programming Languages
1 10 (32.26%) JavaScript
2 6 (19.35%) SQL
3 5 (16.13%) PowerShell
4 4 (12.90%) C#
5 3 (9.68%) PHP
Qualifications
1 4 (12.90%) Computer Science Degree
1 4 (12.90%) Degree
1 4 (12.90%) ISTQB
1 4 (12.90%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 23 (74.19%) GDPR
2 4 (12.90%) QA
3 2 (6.45%) SLA
4 1 (3.23%) BS25999
System Software
1 6 (19.35%) Docker
2 5 (16.13%) BitLocker
2 5 (16.13%) Hyper-V
2 5 (16.13%) NFS
2 5 (16.13%) VMware Infrastructure
2 5 (16.13%) XenApp
2 5 (16.13%) XenDesktop
Systems Management
1 6 (19.35%) Kubernetes
2 5 (16.13%) Backup Exec
Vendors
1 23 (74.19%) Microsoft
2 5 (16.13%) Citrix
2 5 (16.13%) Sophos
2 5 (16.13%) Veeam
2 5 (16.13%) VMware
3 4 (12.90%) IBM