Qualitative Research Job Trends in the North West

Qualitative Research
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Qualitative Research skills. It covers permanent job vacancies from the 6 months leading up to 3 January 2026, with comparisons to the same periods in the previous two years.

6 months to
3 Jan 2026
Same period 2025 Same period 2024
Rank 176 208 183
Rank change year-on-year +32 -25 +132
Permanent jobs citing Qualitative Research 1 4 4
As % of all permanent jobs in the North West 0.016% 0.077% 0.10%
As % of the Processes & Methodologies category 0.020% 0.086% 0.11%
Number of salaries quoted 1 1 4
10th Percentile - - £41,265
25th Percentile £60,511 £35,750 £43,003
Median annual salary (50th Percentile) £63,076 £36,500 £54,485
Median % change year-on-year +72.81% -33.01% -16.18%
75th Percentile £65,640 £37,250 £73,125
90th Percentile - - £78,750
England median annual salary £63,076 £65,000 £60,000
% change year-on-year -2.96% +8.33% +9.09%

All Process & Methodology Skills
North West

Qualitative Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 5,110 4,671 3,576
As % of all permanent jobs advertised in the North West 82.50% 90.38% 89.83%
Number of salaries quoted 2,464 2,286 2,752
10th Percentile £28,000 £32,500 £31,000
25th Percentile £35,000 £40,000 £40,988
Median annual salary (50th Percentile) £50,000 £52,000 £54,000
Median % change year-on-year -3.85% -3.70% -1.82%
75th Percentile £65,000 £66,354 £70,000
90th Percentile £81,250 £80,000 £82,548
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Qualitative Research
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Qualitative Research relative to all permanent IT jobs advertised in the North West.

Qualitative Research job vacancy trend in the North West

Qualitative Research
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Qualitative Research.

Salary distribution trend for jobs in the North West citing Qualitative Research

Qualitative Research
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Qualitative Research within the North West region over the 6 months to 3 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Lancashire - 1 £63,076 -
Qualitative Research
England

Qualitative Research
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Job Titles
1 1 (100.00%) Senior
1 1 (100.00%) Senior User Researcher
1 1 (100.00%) User Researcher
Processes & Methodologies
1 1 (100.00%) Actionable Insight
1 1 (100.00%) Agile
1 1 (100.00%) Coaching
1 1 (100.00%) Interaction Design
1 1 (100.00%) Mentoring
1 1 (100.00%) Quantitative Research
1 1 (100.00%) Service Design
1 1 (100.00%) User Experience
1 1 (100.00%) User Research
1 1 (100.00%) User-Centered Design (UCD)
Quality Assurance & Compliance
1 1 (100.00%) Accessibility
1 1 (100.00%) Actionable Recommendations