Period
to 9 December 2021

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 9 December 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > Yorkshire
6 months to
9 Dec 2021
Same period 2020 Same period 2019
Rank 229 171 227
Rank change year-on-year -58 +56 +20
Permanent jobs citing Digital Marketing 29 10 31
As % of all permanent jobs advertised in Yorkshire 0.43% 0.30% 0.48%
As % of the Processes & Methodologies category 0.45% 0.32% 0.52%
Number of salaries quoted 20 10 28
10th Percentile £32,375 £29,425 £21,000
25th Percentile £33,750 £36,938 £21,188
Median annual salary (50th Percentile) £45,000 £45,000 £30,500
Median % change year-on-year - +47.54% +1.67%
75th Percentile £48,125 £47,500 £37,813
90th Percentile £57,750 £53,750 £47,625
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,392 3,134 5,989
As % of all permanent IT jobs advertised in Yorkshire 94.00% 93.14% 91.88%
Number of salaries quoted 4,796 2,711 4,928
10th Percentile £31,250 £31,250 £26,250
25th Percentile £38,750 £37,500 £33,750
Median annual salary (50th Percentile) £50,000 £47,500 £45,000
Median % change year-on-year +5.26% +5.56% +4.65%
75th Percentile £65,000 £58,750 £57,500
90th Percentile £80,000 £65,000 £67,500
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% -

Digital Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Digital Marketing in Yorkshire

Digital Marketing
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Digital Marketing in Yorkshire.

Salary trend for Digital Marketing in Yorkshire

Digital Marketing
Salary Histogram in Yorkshire

Salary distribution for jobs citing Digital Marketing in Yorkshire over the 6 months to 9 December 2021.

Salary histogram for Digital Marketing in Yorkshire

Digital Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Yorkshire region over the 6 months to 9 December 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -63 19 £45,000 - 3
South Yorkshire -37 1 - - 2
North Yorkshire - 1 £55,000 - 1
Digital Marketing
England

For the 6 months to 9 December 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Digital Marketing.

1 29 (100.00%) Marketing
2 16 (55.17%) CRM
2 16 (55.17%) Analytics
3 14 (48.28%) Social Skills
4 12 (41.38%) Organisational Skills
5 11 (37.93%) Degree
6 10 (34.48%) B2B
6 10 (34.48%) SEO
7 9 (31.03%) E-Commerce
7 9 (31.03%) Google
8 8 (27.59%) Social Media
8 8 (27.59%) Self-Motivation
9 7 (24.14%) Pay per click
9 7 (24.14%) Finance
10 6 (20.69%) B2C
10 6 (20.69%) Analytical Skills
11 5 (17.24%) Data Analytics
11 5 (17.24%) Marketing Automation
11 5 (17.24%) Strategic Thinking
11 5 (17.24%) Digital Analytics
11 5 (17.24%) Influencing Skills
11 5 (17.24%) Presentation Skills
11 5 (17.24%) Project Management
11 5 (17.24%) Manufacturing
11 5 (17.24%) Magento
12 4 (13.79%) Facebook
12 4 (13.79%) Email Marketing
12 4 (13.79%) Google Analytics
12 4 (13.79%) Advertising
12 4 (13.79%) Copywriting

Digital Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.90%) Apache
1 2 (6.90%) Apache Airflow
1 2 (6.90%) CMS
Applications
1 3 (10.34%) Microsoft Excel
1 3 (10.34%) Microsoft Office
1 3 (10.34%) Photoshop
2 1 (3.45%) Figma
2 1 (3.45%) Sketch
Business Applications
1 5 (17.24%) Magento
Cloud Services
1 4 (13.79%) Google Analytics
2 2 (6.90%) GCP
3 1 (3.45%) Adobe Creative Cloud
3 1 (3.45%) Facebook Ads
3 1 (3.45%) Google Ads
Communications & Networking
1 1 (3.45%) FTP
Database & Business Intelligence
1 2 (6.90%) BigQuery
2 1 (3.45%) Tableau
General
1 29 (100.00%) Marketing
2 14 (48.28%) Social Skills
3 12 (41.38%) Organisational Skills
4 7 (24.14%) Finance
5 6 (20.69%) Analytical Skills
6 5 (17.24%) Influencing Skills
6 5 (17.24%) Manufacturing
6 5 (17.24%) Presentation Skills
7 4 (13.79%) Advertising
7 4 (13.79%) Law
8 3 (10.34%) Pharmaceutical
9 1 (3.45%) Retail
Job Titles
1 7 (24.14%) Marketing Manager
2 5 (17.24%) Digital Product Manager
2 5 (17.24%) Product Manager
3 4 (13.79%) Digital Marketing Manager
4 2 (6.90%) Data Engineer
4 2 (6.90%) Product Owner
5 1 (3.45%) Analytics Manager
5 1 (3.45%) CRM Manager
5 1 (3.45%) Designer
5 1 (3.45%) Developer
5 1 (3.45%) Junior
5 1 (3.45%) Junior Designer
5 1 (3.45%) Operations Manager
5 1 (3.45%) PHP Developer
5 1 (3.45%) PHP Web Developer
5 1 (3.45%) Project Manager
5 1 (3.45%) UI Designer
5 1 (3.45%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (6.90%) CSS
1 2 (6.90%) HTML
2 1 (3.45%) LAMP
2 1 (3.45%) XML
Miscellaneous
1 8 (27.59%) Self-Motivation
1 8 (27.59%) Social Media
2 3 (10.34%) Blog
2 3 (10.34%) NHS
2 3 (10.34%) Photography
3 2 (6.90%) Data Protection Act
3 2 (6.90%) User Experience
4 1 (3.45%) Analytical Mindset
4 1 (3.45%) Graphic Design
4 1 (3.45%) iSeries
Processes & Methodologies
1 16 (55.17%) Analytics
1 16 (55.17%) CRM
2 10 (34.48%) B2B
2 10 (34.48%) SEO
3 9 (31.03%) E-Commerce
4 7 (24.14%) Pay per click
5 6 (20.69%) B2C
6 5 (17.24%) Data Analytics
6 5 (17.24%) Digital Analytics
6 5 (17.24%) Marketing Automation
6 5 (17.24%) Project Management
6 5 (17.24%) Strategic Thinking
7 4 (13.79%) Analytical Thinking
7 4 (13.79%) Copywriting
7 4 (13.79%) Email Marketing
8 3 (10.34%) Content Development
8 3 (10.34%) Demand Generation
8 3 (10.34%) Lead Generation
9 2 (6.90%) Conversion Rate Optimisation
9 2 (6.90%) Customer Insight
Programming Languages
1 2 (6.90%) JavaScript
2 1 (3.45%) PHP
2 1 (3.45%) Python
2 1 (3.45%) R
Qualifications
1 11 (37.93%) Degree
Quality Assurance & Compliance
1 1 (3.45%) Accessibility
Vendors
1 9 (31.03%) Google
2 4 (13.79%) Facebook
3 3 (10.34%) Microsoft
3 3 (10.34%) WooCommerce
4 2 (6.90%) Adobe
5 1 (3.45%) Sony