Period
to 19 February 2019

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 February 2019 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > Yorkshire
6 months to
19 Feb 2019
Same period 2018 Same period 2017
Rank 229 175 279
Rank change year-on-year -54 +104 -45
Permanent jobs citing Digital Marketing 34 144 57
As % of all permanent IT jobs advertised in Yorkshire 0.47% 1.45% 0.54%
As % of the Processes & Methodologies category 0.51% 1.57% 0.59%
Number of salaries quoted 22 89 57
Yorkshire median annual salary £28,250 £32,500 £35,000
Median salary % change year-on-year -13.08% -7.14% +2.94%
10th Percentile £25,000 £27,300 £25,750
90th Percentile £43,375 £47,500 £47,050
England median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,728 9,188 9,705
As % of all permanent IT jobs advertised in Yorkshire 92.29% 92.33% 91.64%
Number of salaries quoted 5,475 7,850 8,297
Yorkshire median annual salary £43,000 £42,500 £41,000
Median salary % change year-on-year +1.18% +3.66% +2.50%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £62,738 £60,000 £60,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Digital Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Digital Marketing in Yorkshire

Digital Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Yorkshire.

Salary trend for Digital Marketing in Yorkshire

Digital Marketing
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Digital Marketing in Yorkshire over the 6 months to 19 February 2019.

Salary histogram for Digital Marketing in Yorkshire

Digital Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Yorkshire region over the 6 months to 19 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -39 18 £27,250 -16.15% 16
East Yorkshire +16 6 £28,250 - 2
South Yorkshire -8 5 £40,000 +33.33%
North Yorkshire -13 2 - - 1
Digital Marketing
England

For the 6 months to 19 February 2019, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Digital Marketing.

1 34 (100.00%) Marketing
2 17 (50.00%) SEO
3 12 (35.29%) HTML
3 12 (35.29%) Google
3 12 (35.29%) Analytics
4 11 (32.35%) Project Management
4 11 (32.35%) Retail
5 10 (29.41%) JavaScript
5 10 (29.41%) Google Analytics
6 9 (26.47%) CSS
7 8 (23.53%) Microsoft
7 8 (23.53%) PHP
7 8 (23.53%) Agile Software Development
7 8 (23.53%) Web Development
7 8 (23.53%) Pay per click
8 7 (20.59%) Magento
8 7 (20.59%) CMS
8 7 (20.59%) MySQL
9 6 (17.65%) Microsoft Excel
9 6 (17.65%) Content Management
9 6 (17.65%) WordPress
10 5 (14.71%) HTML5
10 5 (14.71%) CSS3
10 5 (14.71%) Laravel
10 5 (14.71%) User Experience
10 5 (14.71%) Line Management
10 5 (14.71%) Finance
10 5 (14.71%) SAP
11 4 (11.76%) Unix
11 4 (11.76%) Linux

Digital Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (20.59%) CMS
2 6 (17.65%) WordPress
3 4 (11.76%) Confluence
4 2 (5.88%) Drupal
Applications
1 6 (17.65%) Microsoft Excel
2 4 (11.76%) Microsoft PowerPoint
3 2 (5.88%) InDesign
3 2 (5.88%) Microsoft Office
3 2 (5.88%) Photoshop
Business Applications
1 7 (20.59%) Magento
2 3 (8.82%) Shopify
3 1 (2.94%) Payment Gateway
Cloud Services
1 10 (29.41%) Google Analytics
2 1 (2.94%) AdWords
2 1 (2.94%) Amazon AWS
2 1 (2.94%) Google Cloud Platform
2 1 (2.94%) Microsoft Azure
2 1 (2.94%) SaaS
Database & Business Intelligence
1 7 (20.59%) MySQL
2 4 (11.76%) Redis
3 2 (5.88%) SQL Server
4 1 (2.94%) BigQuery
Development Applications
1 4 (11.76%) JIRA
1 4 (11.76%) webpack
2 1 (2.94%) Git (software)
2 1 (2.94%) Visual Studio
General
1 34 (100.00%) Marketing
2 11 (32.35%) Retail
3 5 (14.71%) Finance
4 2 (5.88%) Publishing
5 1 (2.94%) Advertising
5 1 (2.94%) Electronics
5 1 (2.94%) Legal
5 1 (2.94%) Manufacturing
5 1 (2.94%) Telecoms
Job Titles
1 9 (26.47%) Developer
2 7 (20.59%) PHP Developer
3 4 (11.76%) Applications Manager
3 4 (11.76%) Applications Project Manager
3 4 (11.76%) Delivery Project Manager
3 4 (11.76%) Project Manager
4 3 (8.82%) Account Manager
4 3 (8.82%) Digital Account Manager
4 3 (8.82%) PMO Manager
5 2 (5.88%) Consultant
5 2 (5.88%) Digital Marketing Consultant
5 2 (5.88%) Digital Marketing Manager
5 2 (5.88%) Digital Product Manager
5 2 (5.88%) Marketing Consultant
5 2 (5.88%) Marketing Manager
5 2 (5.88%) Product Manager
5 2 (5.88%) Web Content Executive
6 1 (2.94%) C# .NET Developer
6 1 (2.94%) Senior Digital Marketing Manager
6 1 (2.94%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 12 (35.29%) HTML
2 9 (26.47%) CSS
3 5 (14.71%) CSS3
3 5 (14.71%) HTML5
3 5 (14.71%) Laravel
4 4 (11.76%) jQuery
4 4 (11.76%) LEMP Stack
5 3 (8.82%) .NET
6 2 (5.88%) .NET Framework
6 2 (5.88%) Ajax
6 2 (5.88%) ASP.NET
6 2 (5.88%) Entity Framework
6 2 (5.88%) Spring
7 1 (2.94%) AngularJS
7 1 (2.94%) ASP.NET MVC
7 1 (2.94%) CodeIgniter
7 1 (2.94%) React Native
7 1 (2.94%) RESTful
7 1 (2.94%) Sass
7 1 (2.94%) XML
Miscellaneous
1 5 (14.71%) User Experience
2 2 (5.88%) Social Media
3 1 (2.94%) Analytical Skills
3 1 (2.94%) Greenfield Project
Operating Systems
1 4 (11.76%) Linux
1 4 (11.76%) Ubuntu
1 4 (11.76%) Unix
Processes & Methodologies
1 17 (50.00%) SEO
2 12 (35.29%) Analytics
3 11 (32.35%) Project Management
4 8 (23.53%) Agile Software Development
4 8 (23.53%) Pay per click
4 8 (23.53%) Web Development
5 6 (17.65%) Content Management
6 5 (14.71%) Line Management
7 4 (11.76%) BEM - Block Element Modifier
7 4 (11.76%) Conversion Rate Optimisation
7 4 (11.76%) CRM
7 4 (11.76%) E-Commerce
7 4 (11.76%) Marketing Strategy
7 4 (11.76%) Migration
8 3 (8.82%) Mentoring
8 3 (8.82%) PRINCE2
8 3 (8.82%) Strategic Planning
8 3 (8.82%) Time Management
9 2 (5.88%) Campaign Management
9 2 (5.88%) Link Building
Programming Languages
1 10 (29.41%) JavaScript
2 8 (23.53%) PHP
3 4 (11.76%) SQL
4 3 (8.82%) C#
5 1 (2.94%) VB.NET
Qualifications
1 3 (8.82%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (8.82%) PMO
Vendors
1 12 (35.29%) Google
2 8 (23.53%) Microsoft
3 5 (14.71%) SAP
4 4 (11.76%) Ariba
4 4 (11.76%) Salesforce.com
4 4 (11.76%) WooCommerce
5 2 (5.88%) Adobe
6 1 (2.94%) DoubleClick
6 1 (2.94%) Facebook
6 1 (2.94%) Marin