Period
to 17 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 17 January 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > Yorkshire
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 181 268 208
Rank change year-on-year +87 -60 +66
Permanent jobs citing Digital Marketing 125 57 154
As % of all permanent IT jobs advertised in Yorkshire 1.30% 0.53% 1.24%
As % of the Processes & Methodologies category 1.44% 0.59% 1.39%
Number of salaries quoted 68 52 179
Yorkshire median annual salary £32,500 £32,500 £34,000
Median salary % change year-on-year - -4.41% +36.00%
10th Percentile £23,025 £25,125 £21,500
90th Percentile £44,875 £44,875 £42,950
England median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +0.59%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 8,683 9,704 11,115
As % of all permanent IT jobs advertised in Yorkshire 90.37% 89.62% 89.81%
Number of salaries quoted 7,366 8,179 9,094
Yorkshire median annual salary £42,500 £41,500 £40,000
Median salary % change year-on-year +2.41% +3.75% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £60,000 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Digital Marketing in Yorkshire

Digital Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Yorkshire.

Salary trend for Digital Marketing in Yorkshire

Digital Marketing
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Digital Marketing in Yorkshire over the 6 months to 17 January 2018.

Salary histogram for Digital Marketing in Yorkshire

Digital Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Yorkshire region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +64 80 £32,500 - 30
North Yorkshire +21 13 £32,500 -4.41% 2
South Yorkshire +17 9 £30,000 -7.69% 7
East Yorkshire - 4 - - 3
Digital Marketing
England

For the 6 months to 17 January 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Digital Marketing.

1 125 (100.00%) Marketing
2 55 (44.00%) Retail
3 42 (33.60%) Finance
3 42 (33.60%) Creative Thinking
4 34 (27.20%) E-Commerce
5 33 (26.40%) JavaScript
6 32 (25.60%) PHP
7 31 (24.80%) Google
7 31 (24.80%) jQuery
8 30 (24.00%) Analytics
8 30 (24.00%) CSS
9 29 (23.20%) HTML
9 29 (23.20%) SEO
9 29 (23.20%) Web Development
10 25 (20.00%) Google Analytics
11 24 (19.20%) Agile Software Development
12 23 (18.40%) Social Media
13 20 (16.00%) Pay per click
14 19 (15.20%) CMS
15 18 (14.40%) SQL
15 18 (14.40%) Microsoft Office
15 18 (14.40%) Analytical Skills
16 17 (13.60%) Microsoft
17 16 (12.80%) WordPress
17 16 (12.80%) Marketing Strategy
18 15 (12.00%) CRM
18 15 (12.00%) Advertising
18 15 (12.00%) User Experience
19 14 (11.20%) Java
19 14 (11.20%) Continuous Improvement

Digital Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (15.20%) CMS
2 16 (12.80%) WordPress
3 5 (4.00%) Confluence
3 5 (4.00%) SharePoint
4 2 (1.60%) Umbraco
5 1 (0.80%) Joomla!
Applications
1 18 (14.40%) Microsoft Office
2 6 (4.80%) Adobe Creative Suite
3 4 (3.20%) Microsoft Excel
4 2 (1.60%) Microsoft Project
5 1 (0.80%) Photoshop
Business Applications
1 10 (8.00%) Magento
1 10 (8.00%) Shopify
2 6 (4.80%) Workfront
3 4 (3.20%) WebTrends
4 2 (1.60%) Dynamics CRM
5 1 (0.80%) Remedy ITSM
Cloud Services
1 25 (20.00%) Google Analytics
2 9 (7.20%) AdWords
3 5 (4.00%) MailChimp
3 5 (4.00%) Office 365
4 2 (1.60%) Amazon AWS
4 2 (1.60%) Microsoft Azure
5 1 (0.80%) Adobe Creative Cloud
Communications & Networking
1 5 (4.00%) LAN
1 5 (4.00%) Network Security
1 5 (4.00%) WAN
2 4 (3.20%) Internet
2 4 (3.20%) Wireless
3 3 (2.40%) BGP
3 3 (2.40%) DSL
3 3 (2.40%) EIGRP
3 3 (2.40%) Firewall
3 3 (2.40%) HSRP
3 3 (2.40%) Intranet
3 3 (2.40%) MPLS
3 3 (2.40%) OSPF
3 3 (2.40%) VLAN
3 3 (2.40%) VoIP
3 3 (2.40%) VPLS
3 3 (2.40%) VRRP
4 2 (1.60%) DNS
4 2 (1.60%) SAN
4 2 (1.60%) VPN
Database & Business Intelligence
1 6 (4.80%) MySQL
2 1 (0.80%) SQL Server
Development Applications
1 12 (9.60%) JIRA
2 8 (6.40%) Git (software)
3 1 (0.80%) TestRail
General
1 125 (100.00%) Marketing
2 55 (44.00%) Retail
3 42 (33.60%) Finance
4 15 (12.00%) Advertising
5 7 (5.60%) Multimedia
6 3 (2.40%) Electronics
6 3 (2.40%) Manufacturing
6 3 (2.40%) Telecoms
7 2 (1.60%) Back Office
Job Titles
1 35 (28.00%) Developer
2 13 (10.40%) Analyst
3 12 (9.60%) Front End Developer (Client-Side Developer)
4 11 (8.80%) Marketing Manager
5 10 (8.00%) Digital Executive
5 10 (8.00%) PHP Developer
5 10 (8.00%) Web Developer
6 9 (7.20%) Digital Marketing Executive
6 9 (7.20%) Digital Marketing Manager
6 9 (7.20%) Marketing Executive
7 8 (6.40%) Full Stack Developer
8 7 (5.60%) Designer
8 7 (5.60%) Front End Web Developer (Client-Side Developer)
9 6 (4.80%) Account Manager
9 6 (4.80%) Digital Account Manager
9 6 (4.80%) IT Analyst
9 6 (4.80%) IT Manager
10 5 (4.00%) Service Manager
10 5 (4.00%) Web Designer
11 4 (3.20%) Senior Analyst
Libraries, Frameworks & Software Standards
1 31 (24.80%) jQuery
2 30 (24.00%) CSS
3 29 (23.20%) HTML
4 14 (11.20%) Twitter Bootstrap
5 8 (6.40%) CSS3
5 8 (6.40%) HTML5
5 8 (6.40%) Sass
6 5 (4.00%) SailPoint
7 4 (3.20%) .NET
8 3 (2.40%) Web Services
9 2 (1.60%) .NET Remoting
9 2 (1.60%) Laravel
9 2 (1.60%) REST
9 2 (1.60%) Silverlight
9 2 (1.60%) WCF
9 2 (1.60%) WinForms
9 2 (1.60%) WPF
9 2 (1.60%) XML
9 2 (1.60%) XSD
10 1 (0.80%) LESS
Miscellaneous
1 23 (18.40%) Social Media
2 18 (14.40%) Analytical Skills
3 15 (12.00%) User Experience
4 7 (5.60%) Blog
5 6 (4.80%) Management Information System
6 5 (4.00%) Tandem
7 4 (3.20%) Digital Signage
8 2 (1.60%) Algorithms
8 2 (1.60%) Data Centre
8 2 (1.60%) Mobile Computing
8 2 (1.60%) Video Editing
9 1 (0.80%) Distributed Denial-of-Service
9 1 (0.80%) iPhone
9 1 (0.80%) Video Conferencing
9 1 (0.80%) Video\Live Streaming
Operating Systems
1 8 (6.40%) Windows
2 6 (4.80%) Linux
3 3 (2.40%) Mac OS X
4 1 (0.80%) Apple iOS
4 1 (0.80%) Unix
4 1 (0.80%) Windows Server
Processes & Methodologies
1 42 (33.60%) Creative Thinking
2 34 (27.20%) E-Commerce
3 30 (24.00%) Analytics
4 29 (23.20%) SEO
4 29 (23.20%) Web Development
5 24 (19.20%) Agile Software Development
6 20 (16.00%) Pay per click
7 16 (12.80%) Marketing Strategy
8 15 (12.00%) CRM
9 14 (11.20%) Continuous Improvement
10 13 (10.40%) Front End Development
10 13 (10.40%) MVC
10 13 (10.40%) Responsive Web Design
11 11 (8.80%) B2B
11 11 (8.80%) Email Marketing
11 11 (8.80%) Service Delivery
12 10 (8.00%) Customer Engagement
12 10 (8.00%) Programme Management
13 9 (7.20%) Business Intelligence
13 9 (7.20%) ITIL
Programming Languages
1 33 (26.40%) JavaScript
2 32 (25.60%) PHP
3 18 (14.40%) SQL
4 14 (11.20%) Java
5 3 (2.40%) C#
5 3 (2.40%) C++
6 2 (1.60%) Python
6 2 (1.60%) T-SQL
7 1 (0.80%) C
7 1 (0.80%) PowerShell
Qualifications
1 9 (7.20%) Degree
2 2 (1.60%) CCDP
2 2 (1.60%) CCIE
2 2 (1.60%) CCNA
2 2 (1.60%) CCNP
2 2 (1.60%) CISA
2 2 (1.60%) Cisco Certification
2 2 (1.60%) CISM
2 2 (1.60%) CISSP
2 2 (1.60%) EMCIE
2 2 (1.60%) EMCTA
2 2 (1.60%) ISTQB
3 1 (0.80%) ISEB
3 1 (0.80%) ITIL Certification
3 1 (0.80%) Microsoft Certification
Quality Assurance & Compliance
1 7 (5.60%) PMO
2 1 (0.80%) GDPR
2 1 (0.80%) ISO/IEC 27001
2 1 (0.80%) QA
2 1 (0.80%) SLA
System Software
1 4 (3.20%) Active Directory
2 2 (1.60%) VMware Infrastructure
Systems Management
1 4 (3.20%) SCCM
2 2 (1.60%) AirWatch
2 2 (1.60%) Nagios
3 1 (0.80%) Aspera SmartTrack
3 1 (0.80%) Host Intrusion Detection System
Vendors
1 31 (24.80%) Google
2 17 (13.60%) Microsoft
3 13 (10.40%) SAP
3 13 (10.40%) Zend
4 12 (9.60%) Twitter
5 11 (8.80%) Adobe
6 9 (7.20%) Apple
7 6 (4.80%) Ariba
8 5 (4.00%) Remedy
9 4 (3.20%) VMware
10 3 (2.40%) Cadence
10 3 (2.40%) Capita
10 3 (2.40%) Cisco
10 3 (2.40%) Citrix
10 3 (2.40%) Fortinet
11 2 (1.60%) Avature
11 2 (1.60%) Facebook
11 2 (1.60%) Hootsuite
12 1 (0.80%) Samsung
12 1 (0.80%) Snow