Period
to 17 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > Yorkshire
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 178 260 200
Rank change year-on-year +82 -60 +111
Permanent jobs citing Digital Marketing 138 78 183
As % of all permanent IT jobs advertised in Yorkshire 1.41% 0.70% 1.38%
As % of the Processes & Methodologies category 1.56% 0.78% 1.53%
Number of salaries quoted 62 76 195
Yorkshire median annual salary £30,000 £32,500 £32,500
Median salary % change year-on-year -7.69% - +7.44%
10th Percentile £22,000 £22,500 £21,500
90th Percentile £44,875 £46,750 £47,500
England median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 8833 10012 11948
As % of all permanent IT jobs advertised in Yorkshire 90.08% 89.48% 90.15%
Number of salaries quoted 7387 8424 9728
Yorkshire median annual salary £42,500 £41,750 £40,000
Median salary % change year-on-year +1.80% +4.38% +1.27%
10th Percentile £26,250 £26,250 £26,000
90th Percentile £61,250 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in Yorkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Digital Marketing in Yorkshire

Digital Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Yorkshire.

Salary trend for Digital Marketing in Yorkshire

Digital Marketing
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Digital Marketing in Yorkshire over the 6 months to 17 November 2017.

Salary histogram for Digital Marketing in Yorkshire

Digital Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Yorkshire region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +48 102 £30,000 -7.69% 24
North Yorkshire +18 10 £30,000 -17.24% 2
South Yorkshire +14 7 £30,000 -7.69%
East Yorkshire -2 4 £45,000 +38.46%
Digital Marketing
England

For the 6 months to 17 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Digital Marketing.

1 138 (100.00%) Marketing
2 61 (44.20%) Retail
3 55 (39.86%) Creative Thinking
4 53 (38.41%) Finance
5 38 (27.54%) Analytics
6 36 (26.09%) Google
7 33 (23.91%) E-Commerce
8 29 (21.01%) HTML
9 27 (19.57%) CSS
9 27 (19.57%) Microsoft
10 26 (18.84%) SAP
11 25 (18.12%) Microsoft Office
11 25 (18.12%) Social Media
12 24 (17.39%) Google Analytics
12 24 (17.39%) JavaScript
13 23 (16.67%) Agile Software Development
14 22 (15.94%) Analytical Skills
15 21 (15.22%) PHP
15 21 (15.22%) Windows
15 21 (15.22%) SEO
16 19 (13.77%) User Experience
17 18 (13.04%) Web Development
18 17 (12.32%) CMS
19 16 (11.59%) Degree
19 16 (11.59%) jQuery
19 16 (11.59%) Continuous Improvement
20 15 (10.87%) Magento
20 15 (10.87%) Pay per click
20 15 (10.87%) Active Directory
20 15 (10.87%) Office 365

Digital Marketing
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (12.32%) CMS
2 14 (10.14%) WordPress
3 5 (3.62%) Confluence
4 4 (2.90%) SharePoint
5 3 (2.17%) Apache
5 3 (2.17%) nginx
6 2 (1.45%) Umbraco
7 1 (0.72%) Joomla!
7 1 (0.72%) MS Exchange
Applications
1 25 (18.12%) Microsoft Office
2 4 (2.90%) Adobe Creative Suite
2 4 (2.90%) Microsoft Excel
3 3 (2.17%) Photoshop
4 2 (1.45%) Microsoft Project
Business Applications
1 15 (10.87%) Magento
2 7 (5.07%) Shopify
3 6 (4.35%) Workfront
4 3 (2.17%) WebTrends
5 2 (1.45%) Dynamics CRM
6 1 (0.72%) Remedy ITSM
Cloud Services
1 24 (17.39%) Google Analytics
2 15 (10.87%) Office 365
3 8 (5.80%) AdWords
4 5 (3.62%) Microsoft Azure
5 3 (2.17%) MailChimp
6 2 (1.45%) Amazon AWS
7 1 (0.72%) Adobe Creative Cloud
Communications & Networking
1 12 (8.70%) VPN
2 5 (3.62%) Internet
2 5 (3.62%) LAN
2 5 (3.62%) Network Security
2 5 (3.62%) WAN
3 4 (2.90%) Intranet
3 4 (2.90%) Wireless
4 3 (2.17%) BGP
4 3 (2.17%) DSL
4 3 (2.17%) EIGRP
4 3 (2.17%) Firewall
4 3 (2.17%) HSRP
4 3 (2.17%) MPLS
4 3 (2.17%) OSPF
4 3 (2.17%) VLAN
4 3 (2.17%) VoIP
4 3 (2.17%) VPLS
4 3 (2.17%) VRRP
5 2 (1.45%) SAN
5 2 (1.45%) SSH
Database & Business Intelligence
1 6 (4.35%) MySQL
2 4 (2.90%) SQL Server
3 2 (1.45%) Data Warehouse
3 2 (1.45%) Oracle Database
3 2 (1.45%) Oracle Database 12c
3 2 (1.45%) SQL Server 2012
3 2 (1.45%) SQL Server Analysis Services
3 2 (1.45%) SQL Server Integration Services
3 2 (1.45%) SQL Server Reporting Services
Development Applications
1 12 (8.70%) JIRA
2 11 (7.97%) Git (software)
3 2 (1.45%) SQL Server Management Studio (SSMS)
4 1 (0.72%) PhpStorm
General
1 138 (100.00%) Marketing
2 61 (44.20%) Retail
3 53 (38.41%) Finance
4 11 (7.97%) Advertising
5 7 (5.07%) Multimedia
6 6 (4.35%) Manufacturing
7 4 (2.90%) Electronics
7 4 (2.90%) Telecoms
8 2 (1.45%) Back Office
8 2 (1.45%) Music Industry
Job Titles
1 25 (18.12%) Developer
2 19 (13.77%) Analyst
3 13 (9.42%) Marketing Manager
4 11 (7.97%) Designer
4 11 (7.97%) Digital Marketing Manager
5 10 (7.25%) IT Analyst
5 10 (7.25%) Web Developer
6 9 (6.52%) Digital Executive
6 9 (6.52%) Front End Developer (Client-Side Developer)
7 8 (5.80%) PHP Developer
8 7 (5.07%) Digital Marketing Executive
8 7 (5.07%) Front End Web Developer (Client-Side Developer)
8 7 (5.07%) IT Manager
8 7 (5.07%) Marketing Executive
9 6 (4.35%) Senior Analyst
9 6 (4.35%) Service Analyst
9 6 (4.35%) Service Desk Analyst
9 6 (4.35%) Service Desk Team Leader
9 6 (4.35%) Team Leader
9 6 (4.35%) UX Designer
Libraries, Frameworks & Software Standards
1 29 (21.01%) HTML
2 27 (19.57%) CSS
3 16 (11.59%) jQuery
4 9 (6.52%) .NET
4 9 (6.52%) CSS3
4 9 (6.52%) HTML5
5 8 (5.80%) Sass
6 5 (3.62%) LAMP
6 5 (3.62%) Twitter Bootstrap
7 4 (2.90%) SailPoint
7 4 (2.90%) XML
8 3 (2.17%) LEMP Stack
8 3 (2.17%) Web Services
9 2 (1.45%) Node.js
9 2 (1.45%) REST
9 2 (1.45%) Silverlight
9 2 (1.45%) WCF
9 2 (1.45%) WinForms
9 2 (1.45%) WPF
9 2 (1.45%) XSD
Miscellaneous
1 25 (18.12%) Social Media
2 22 (15.94%) Analytical Skills
3 19 (13.77%) User Experience
4 7 (5.07%) Blog
4 7 (5.07%) FMCG
5 5 (3.62%) Management Information System
6 4 (2.90%) Digital Signage
7 3 (2.17%) Tandem
8 2 (1.45%) Algorithms
8 2 (1.45%) Data Centre
8 2 (1.45%) Digital Media
8 2 (1.45%) iPhone
8 2 (1.45%) Mobile Computing
8 2 (1.45%) Video Editing
9 1 (0.72%) Distributed Denial-of-Service
9 1 (0.72%) Video Conferencing
9 1 (0.72%) Video\Live Streaming
Operating Systems
1 21 (15.22%) Windows
2 13 (9.42%) Mac OS X
3 12 (8.70%) Linux
4 2 (1.45%) Unix
4 2 (1.45%) Windows Server
5 1 (0.72%) Apple iOS
5 1 (0.72%) CentOS
5 1 (0.72%) Fedora
Processes & Methodologies
1 55 (39.86%) Creative Thinking
2 38 (27.54%) Analytics
3 33 (23.91%) E-Commerce
4 23 (16.67%) Agile Software Development
5 21 (15.22%) SEO
6 18 (13.04%) Web Development
7 16 (11.59%) Continuous Improvement
8 15 (10.87%) Pay per click
9 14 (10.14%) CRM
10 12 (8.70%) Project Management
11 11 (7.97%) B2B
11 11 (7.97%) Front End Development
12 10 (7.25%) Business Intelligence
12 10 (7.25%) IT Strategy
12 10 (7.25%) Mentoring
12 10 (7.25%) Programme Management
12 10 (7.25%) Service Delivery
12 10 (7.25%) Statistics
13 9 (6.52%) Email Marketing
13 9 (6.52%) Marketing Strategy
Programming Languages
1 24 (17.39%) JavaScript
2 21 (15.22%) PHP
3 12 (8.70%) SQL
4 7 (5.07%) Java
5 5 (3.62%) T-SQL
6 2 (1.45%) Bash Shell
6 2 (1.45%) C#
6 2 (1.45%) C++
7 1 (0.72%) Python
7 1 (0.72%) VBA
Qualifications
1 16 (11.59%) Degree
2 2 (1.45%) CCDP
2 2 (1.45%) CCIE
2 2 (1.45%) CCNA
2 2 (1.45%) CCNP
2 2 (1.45%) CISA
2 2 (1.45%) Cisco Certification
2 2 (1.45%) CISM
2 2 (1.45%) CISSP
2 2 (1.45%) EMCIE
2 2 (1.45%) EMCTA
3 1 (0.72%) ISEB
3 1 (0.72%) ITIL Certification
3 1 (0.72%) Microsoft Certification
Quality Assurance & Compliance
1 6 (4.35%) PMO
2 1 (0.72%) ISO/IEC 27001
2 1 (0.72%) SLA
System Software
1 15 (10.87%) Active Directory
2 3 (2.17%) Docker
3 2 (1.45%) VMware Infrastructure
Systems Management
1 4 (2.90%) SCCM
2 2 (1.45%) AirWatch
2 2 (1.45%) Failover Clustering
2 2 (1.45%) Nagios
3 1 (0.72%) Aspera SmartTrack
3 1 (0.72%) Host Intrusion Detection System
Vendors
1 36 (26.09%) Google
2 27 (19.57%) Microsoft
3 26 (18.84%) SAP
4 13 (9.42%) Citrix
5 12 (8.70%) Apple
6 11 (7.97%) Twitter
7 8 (5.80%) Adobe
8 7 (5.07%) Facebook
9 6 (4.35%) Ariba
10 5 (3.62%) Remedy
10 5 (3.62%) VMware
10 5 (3.62%) Zend
11 3 (2.17%) Cadence
11 3 (2.17%) Capita
11 3 (2.17%) Cisco
11 3 (2.17%) Fortinet
12 2 (1.45%) Avature
12 2 (1.45%) Hootsuite
12 2 (1.45%) Omniture
12 2 (1.45%) Oracle